Consumer Technology Industry Knowledge Center

Welcome to the Consumer Technology Industry Knowledge Center

If you're in the consumer technology industry, you've come to the right place. This is where you'll find tips, guides, and success stories designed to help you get the most out of AdWords. You'll also learn about additional Google products that can enhance your marketing strategy and support your business. Not sure if your business fits? Here are some examples of categories we've captured within consumer technology:

Consumer electronics • Software • Wireless • Telecom hardware • Calling cards • Computer hardware • and more...

Success Stories

Fit to Print

Abacus24-7 used Google Checkout, AdWords and Analytics to increase conversion rates by over 100%.

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Video Memories for the Masses

One True Media used Google AdWords and Google Analytics to increase its conversion rates by nearly 45%.

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A booking agency for apartments and hotels in 25 countries

With help from bid simulator, the Company increased profits by 225% on and increased conversions by 300% on 30 high-traffic keywords. Using the feature enabled them to use their time more effectively by focusing on strategy vs. tactics.

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Agency boosts revenues for client up to 20% with the Google AdWords bid simulator

With help from bid simulator, the Company increased ROI as much as 17% and grew revenues by 20%, boosting impressions up to 11%. Using the feature enabled Performics to improve their campaign efficiency by shifting budget to more effective keywords.

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Tips for Success

	Start off on the right foot Learn how to draw up blueprints for successful ad campaigns.

	Target the right audience Tips to help you zero in on your potential customers.

	Get more bang for your buck Optimize your ads and improve your ROI with these techniques.