- Section 1: Introduction
-
Build for Indexation Overview 2 min
-
What is Indexation? 2 min
- Section 2: Lessons
-
Understanding Sitemaps 10 min
-
Task: Submit a Sitemap
-
Understanding Meta Directives 9 min
-
Canonicalization 11 min
-
Task: Declare a Canonical URL
-
Pagination 8 min
-
Faceted Navigation 4 min
-
Structured Data 7 min
-
Task: Add & Test Structured Data
- Section 3: Conclusion
-
Quiz: Build for Indexation
-
Indexation Resources
Technical SEO Certification: Part 3 - Build for Indexation
A strong understanding of the mechanics of indexation is a critical component to inform your technical SEO strategy. Discover how search engines store and organize information while crawling the web, and what actions you can take across your site to improve the delivery of content to the SERPs and your users.
By understanding what search engines value, you’ll be able to implement tactics that show crawlers how to index your content. In this course, we’ll take a closer look at what makes a site indexable and what crawlers tend to look for. You will then learn how components such as sitemaps, meta directives, and site structure can impact how your content is delivered to users.
This class will focus not only on conceptual understanding, but also implementation of critical optimizations across your site. Learn tips around how to best use your time and how to scale the optimization process.
Learning Outcomes:
- Understand the value of a sitemap and how to submit one
- Identify and format meta directives
- Describe the goals of canonicalization and how to use canonical URLs
- Explain pagination and faceted navigation and their impact on indexation
- Implement structured data on your website