Puma bringing The Melo Faster Tour to London
June 5, 2023
Sports brand Puma and its NBA star player LaMelo Ball have announce their first European Tour: The Melo Faster Tour. The tour will take place from June 5th to June 9th in four key cities in Europe (Milan, Berlin, Paris, London).
Together with Puma, LaMelo Ball will visit each city for a day, where they will offer the opportunity for fans to immerse themselves in Puma Hoops and Melo’s universes, culminating with the London event on June 9th.
The event will include a Melo basketball court, the Meloseum to uncover the world behind LaMelo Ball’s signature MBs, and the chance to come face-to-face with LaMelo Ball himself.
The Melo Faster Tour showcases the commitment and continued investment the global sports brand has recently done in their basketball division, offering their European consumers a unique opportunity to come face to face with one the NBA’s rising superstars.
The Melo Faster Tour dates
Milan (June 5th)
Berlin (June 6th)
Paris (June 8th)
London (June 9th)
How to attend the event
A signup page can be found on The Melo Faster Tour website, where fans have the opportunity to register themselves and get a chance to be selected (via a lottery system) among the 1,000 guests of the event (250 for eahc event). Keep an eye out for the latest updates on PUMA’s social channels.
The relationship between Puma andLaMelo Ball started three years ago, when the brand quickly recognised his potential and started a fruitful partnership. His rise in the NBA has been meteoric since then, with Melo being voted Rookie of the Year in 2021 and named an NBA All Star in the following season.
LaMelo Ball’s eccentric style and personality make him the exceptional talent he is, and Puma allowed the Charlotte Hornets player to express all his creativity when designing his signature range. The MB shoes therefore reflect its creator: unique, inimitable, and high performing.
The MB.01 and the MB.02 became bestsellers for the brand, and an instant icon in the basketball community, quickly selling out its first drops in 2021. Every new drop since then (more than twenty shades) or collaboration (e.g. the MB Rick & Morty collab) was highly anticipated by thousands of Puma Hoops fans who did everything to get their hands on the latest Melo releases.