Some popular Hime Gyaru brands

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While I have never been to japan to experience the Hime Gyaru culture for myself, I have been told that some hime gyarus are quite picky with brands when shopping. I myself don’t think that brand is important when dressing hime gyaru, and I know that many other Hime Gyarus probably feel the same. Obviously, you don’t have to be wearing one of these brands to be hime gyaru. Though that being said I do think some of the brand clothing is just adorable and would love to wear it. Thankfully, all the brands have some very decent sales, so one day I may be able to afford some stuff from it XD Here is an outline of some of the more popular brands ~

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La Pafait

I see La Pafait pictures come up a lot on Tumblr, they have some really cute dresses, and I find it very easy to find pieces that are more obviously Hime Gyaru on their website than some of the other brands. It is very pink and princess-like. Which does make it easy to put together a Hime Gyaru outfit that matches and is true to the style. I would assume that this makes it quite an easy start point for beginners, as with all Hime brands it’s rather pricey. Shop is here

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Jesus Diamante

Jesus Diamante is one of the more famous brands. I find it looks more high-class than some other brands do. The designs are a more grown up than La Pafait. The prices here are ridiculously high. I would guess that the average of prices here is higher than the other brands. All of the dresses I have found just browsing it now have cost quite a bit over £200! While I definitely think their clothes are lovely, and I would love to own some, I just can’t justify buying anything from there anytime soon. I reckon this is part of what makes it so desirable amongst Hime Gals, the price tag that’s fit for a Princess. Shop is here

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Ma*rs

Looking on the Ma*rs website, I struggled to find much that was the classic pink and Princess-y style of Hime Gyaru, until I found Himena Osaki’s range she has made through them, called Princess Melody. A lot of the other Ma*rs stuff could be worn as Hime Gyaru, I find much of it is just less obvious. Princess Melody has some really adorable things :3 Some of the winterwear in particular. It’s also on the pricey side, but they often have good sales on so you may be able to find a good bargain. Shop is here

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Liz Lisa

Liz Lisa is amazing, the clothes just all look so cute and pretty :3 Very feminine and soft. I imagine lots of it could be worn in a Hime outfit or just as standard clothing. While I wouldn’t call it cheap, it seems to be on the less expensive side of Hime brands, and they also have some very tempting sales on. ❤ Shop is here

*~*Hope you’ve enjoyed my guide to some famous Hime Gyaru brands.*~*

7 thoughts on “Some popular Hime Gyaru brands”

  2. Kumacchi

    Do you know of any websites to buy Japanese styled or lolita styled shoes from? I’ve searched the web a thousand times over and I can’t find any good shoes.

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    1. sayumiami Post author

      Try minkyshop.com, I haven’t ordered through them personally, but I see the name come up on other lolita blogs from time to time (may be worth looking into though.) They have some shoes 🙂

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      1. Kumacchi

        I’ve read a few reviews and it is said their shoes have no traction and I’ve delt with that. Not fun. I’m very peticular about the shoes I buy. MUST DO MORE RESEARCH o_o

        Reply ↓
        1. sayumiami Post author

          Oh dear :/ that is a shame. Though for traction with your current shoes I do know that models use the technique of scoring the soles with a sharp object to obtain more grip on the catwalk. Do tell me if you find somewhere good ❤

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