About
With over two decades of communications expertise, I serve as a trusted advisor and strategist for leaders and pioneers within the mining and exploration sector. As the VP Client Services at PRA Communications, I helm the only specialized team in North America dedicated to this industry. Our services encompass corporate communications, reputation management, community, government and stakeholder relations, as well as issues and crisis support.
Prior to PRA, I held a series of senior global agency positions where I delivered communications strategy for globally renowned brands including Nike, Red Hat, EY, Microsoft, Salesforce, and American Express. Drawing from my background as a former journalist, I also excel in crafting high-quality and impactful content.
Articles by Michael
Contributions
-
You’re feeling overwhelmed with content strategy. How can you manage stress and still deliver quality work?
Creating and managing content is a lot like exercise. Showing up and getting it done is 80% of the battle. If you're that stressed, you may be over-thinking things. Take a moment, step back, forget the endless mechanics and list of best practices associated with the "official content management playbook" and just write/design or get some pressing tasks done. Don't aim for perfection, aim for completion. The results may not be your best work, but people will still find the results worthwhile.
Activity
-
FPX is very proud to publish our first sustainability report, highlighting our commitment to creating substantial and sustainable benefits for local…
FPX is very proud to publish our first sustainability report, highlighting our commitment to creating substantial and sustainable benefits for local…
Liked by Michael MacMillan
-
What an incredible list of leaders to be among, congratulations to all! A big thanks to my incredible community and team who serve up daily…
What an incredible list of leaders to be among, congratulations to all! A big thanks to my incredible community and team who serve up daily…
Liked by Michael MacMillan
-
Congratulations to Eldorado Gold Québec on winning the 2024 Towards Sustainable Mining (TSM) Community Engagement award at the CIM | Canadian…
Congratulations to Eldorado Gold Québec on winning the 2024 Towards Sustainable Mining (TSM) Community Engagement award at the CIM | Canadian…
Liked by Michael MacMillan
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
Volunteer Experience
-
Assistant Hockey Coach
Assistant Hockey Coach
Toronto Leaside Girls Hockey Association
-
Marketing Committe Member
Marketing Committe Member
The Ontario Personal Support Workers Association
-
Marketing Consultant
Marketing Consultant
Management Advisory Service (MAS)
Publications
-
How To Botch A Public Apology In 5 Easy Steps
Huffington Post
See publicationFrom the plainly awful to the truly ridiculous, these men are providing example after example of how not to say sorry.
Honors & Awards
-
John D. Graham Award
FleishmanHillard
More activity by Michael
It's always great to be recognized by your peers. But this one feels different. This SABRE is about more than our partnership with a great client…
Shared by Michael MacMillan
Celebrating Excellence in Energy and Natural Resources ⛏ We are beyond excited to share that PRA Communications has been awarded the prestigious…
Liked by Michael MacMillan
Apple apologized for its 'Crush' TikTok ad. It turns out the ad crushed the fortitude of many who mourned an array of creative tools, musical…
Liked by Michael MacMillan
My kids don’t understand what I do for a living. They take the heat when there’s “one more” press release, “one more” late night call, “one more…
Liked by Michael MacMillan
Try this next time you apply for a job: So last month, I stretched myself to apply for 100 jobs in 30 days. I'm serious about landing a new job…
Liked by Michael MacMillan
Sadly, my B2B freelance writing company was not named among Canada’s Best Places to Work this year. I realized this as I saw all the articles and…
Liked by Michael MacMillan
Nestlé Canada Appoints Citizen Relations As Its New Confectionery PR AOR https://lnkd.in/gKgy7Pia Citizen Relations has been keeping a very important…
Liked by Michael MacMillan
Pleased to be adding Public Affairs to my title at Eldorado Gold. Building strong and enduring relationships with governments, communities and…
Liked by Michael MacMillan
People also viewed
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Michael MacMillan in Canada
-
Michael MacMillan
Chief Financial Officer at Marine Recycling Corporation
-
Michael MacMillan
Managing Partner, Portfolio Manager at ETF Capital Management
-
🤔 Michael MacMillan
-
Michael MacMillan
Diagnostic Radiology Resident at University of Manitoba
34 others named Michael MacMillan in Canada are on LinkedIn
See others named Michael MacMillan