S.94-48
. ?
SIMON FRASER UNIVERSITY
Memorandum
To: ?
Senate
From:
?
J.M. Munro, Chair
Senate Committee on Academic Planning
Date:
?
June 21, 1994
Subject:
Master of Publishing Program
Action undertaken by the Senate Committee on Academic Planning at its meeting of
June 8, 1994 gives rise to the following motion:
Motion: "that Senate approve and recommend approval to the Board of
Governors, the proposed Master of Publishing Program, as set
forth in S.94-48"
S
A,
..
a
.
SIMON FRASER UNIVERSITY ?
Office of the Vice-President, Academic
?
MEMORANDUM
To:
?
Senate
From: ?
J.M. Munro, Chair, Senate Committee on Academic Planning
Subject: Master of Publishing program
Date: ?
17 June, 1994
At its meeting of 8 June, 1994, the Senate Committee on Academic Planning
discussed Senate's action regarding the proposed Master of Publishing program.
SCAP noted the support the program had earlier received in the new program
assessment process.
Further information about the financial support available for the program
was provided by Dean Alderson and since the SCAP meeting further funding
commitments have been confirmed. In addition, Dean Alderson outlined an
implementation plan for an initial three-year period. After this time, the feasibility
of continuing the program would be reviewed. SCAP also discussed the demand
for the Master of Publishing program and the substantial level of interest and
support from the publishing industry.
SCAP approved the following motion:
That the Master of Publishing program be submitted to Senate for
approval with additional information concerning an implementation
strategy and funding arrangements.
f- A Aiwo
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vib
SIMON FRASER UNIVERSITY
Clde
l
^jrson
Office of the Dean, Faculty of Arts
?
94
MEMORANDUM
To: ?
Dr.
J .
M. Munro ?
From: Eva
Vice-President, Academic
?
Dean of Arts
Subject:
?
Masters in Publishing Proposal
?
Date: 16 June 1994
As requested by SCAP, I am providing some additional information
regarding the proposed Masters in Publishing and its possible implementation.
This information addresses some of the concerns expressed at Senate, primarily
relating to financial matters that were not fully detailed in the material initially
forwarded; It supplements but does not replace material previously considered.
1. ?
Industry Support
The program has been conceived and developed in close co-operation
with Canadian publishers who represent a substantial industry approximating
$3 billion in annual revenues. It has already received strong moral and
material support from that industry and from government agencies that
support Canadian publishing. Utilizing grants, research contracts and
development funds, the Canadian Centre for Studies in Publishing has built a
substantial infrastructure that can support the program, including endowment
funds for programming and scholarships at $350,000, $110,000 for library
materials and the Hymie Koshevoy Publishing Laboratory at Harbour Centre, a
$200,000 facility.
More recently, the Reader's Digest Foundation of Canada has been
approached for a donation of $102,000 over a three-year period, specifically to
assist with program implementation. This donation has now been approved,
subject to program approval. Implementation of the program will also lead to
an offer of donated services by a senior Canadian publishing executive as a full-
time Professional Fellow, which if accepted will reduce the projected operating
costs over the first two or three years by $50,000 per year. There is a further
ongoing commitment from private sources of $12,000 per year in scholarship
assistance for students in the program.
Together these amounts constitute very substantial assistance to the
University from outside its regular funding. They also make the point that the
program is conceived as an applied professional program, appropriate to the
Harbour Centre campus and designed to meet clearly articulated educational
needs of an important Canadian industry. Moreover, these amounts are
indications that the program can and should be expected to obtain significant
ongoing support and assistance from the industry it serves.
2
2.
?
Possible Implementation
The Faculty of Arts accepts that selected professional Masters programs
at Harbour Centre are an appropriate part of the mission of the University and
of the Faculty of Arts. Such programs should be expected to attract external
support and should not draw excessively from University resources. While the
initial indicators of external interest in the program are very strong, including
over 500 inquiries from prospective students, and industry assistance and
support in program development in addition to financial help, the difficulty of
implementing new graduate programs at this time has been recognized in
planning for possible implementation of the program. It has been decided not
to commit substantial new recurring resources to the program over an initial
three-year period. This is possible because the program as presented does not
require new faculty positions and is structured to utilize professional expertise
on a limited-term basis. The library has also agreed to a revised schedule of
acquisitions that will not require large "upfront" expenditures (see attached
memo from Sharon Thomas).
A three-year delay in making continuing financial commitments to the
program will have a number of advantages. It will enable the program to
demonstrate continuing student interest prior to a final allocation of resources.
It will permit the program to demonstrate the continuing support of the
industry and will ensure that the University's commitment is in reasonable
proportion to that of the industry. With regard to the library, there are strong
possibilities that the total costs to the University can be substantially reduced
through external donations. The development of distance education courses
could also reduce ongoing instructional costs to some extent.
For the initial three-year period, subject to Senate and Board approval
and to the requested external support, the University has committed the
additional $80,000 per year that will be requird to introduce the program. Of
this, $50,000 per year is scheduled to come/f
,
Innovation Fund
and $30,000 from non-recurring funds available to the Dean of Arts.
If after three years it does not appear feasible or desirable for the
University to continue the program, it will not be continued. There is a
commitment to provide resources necessary for students enrolled in the
program to complete it.
S
Evan Alderson
EA/hj
?
Dean of Arts
SIMON FRASER UNIVERSITY
W.A.C. BENNETT LIBRARY
MEMORANDUM
Evan Alderson, ?
From: Sharon Thomas,
Dean of Arts
?
Head - Collections Management Office
.....................................
Subject ?
MASTER'S PROGRAM
Date ?
May 12, 1994 ?
-
IN PUBLISHING ?
0
I'm writing to confirm our conversation this morning with respet to implementing the
recommendations of the library assessment for the M.Pub. It makes sense to me to phase in
the development of the collection over three years with the full expansion of the approval
profiles, the purchase of materials in support of the new courses, and the subscriptions to the
new journals to take place by the end of this first three year period.
I suggest the following payment schedule:
.
Year 1
Year
Year
Course support titles
?
$3,500
$3,500
$3,500
Serials ?
700
700
700
Approval profile upgrade
?
1,000
2,000
3,000
$5,200
$6,200
$7,200
After this initial period, the annual costs would be:
Serials
?
$
700
Approval upgrade
?
5,800
Reference resources
?
2,300
Total: ?
$8,800
Although this isn't ideal I believe it constitutes a reasonable response to the problem and one
that we can live with if both you and Rowland Lorimer can agree to accept somewhat minimal
library resources during these first three years.
Alderson:ST(is)
S
S.94-44
SIMON FRASER UNIVERSITY
MEMORANDUM
To: ?
Senate ?
From:
?
J. Osborne, Acting
S
enate Committee on
4 T
, '
Academic Planning
Subject ?
Faculty of Arts -
?
Date: ?
May 19, 1994
Proposed Master of Publishing Program
Action undertaken by the Senate Graduate Studies Committee and the Senate Committee
on Academic Planning, gives rise to the following motion:
Motion:
"that Senate approve and recommend approval to the Board of Governors
as set forth in S.94 - 44, the proposed Master of Publishing Program."
0
C
SIMON FRASER UNIVERSITY
DEAN OF GRADUATE STUDIES
Memorandum
TO:
?
B. P. Clayman, Chair ? FROM: Phyllis Wrenn
Senate Graduate Studies Committee ?
Associate Dean
SUBJECT:
Master of Publishing
?
DATE:
February 11, 1994
Enclosed please find a proposal for a Master of Publishing in the Faculty of Arts. I have
reviewed the proposal, and find only minor differences in substance from the proposal for a
Master of Publishing that was reviewed by the Assessment Committee for New Graduate
Programs (ACNGP) and approved by Senate and the Board of Directors in 1990. Apart from the
change in Faculty, and the academic unit accepting responsibility for the program, there are minor
curriculum changes, described in R. Lorimer's memorandum of September 17, 1993; and new
courses labelled PUB replace identical offerings labelled CMNS. I am therefore recommending
that the proposal be forwarded to SGSC without further consideration by the ACNGP, subject to
confirmation from the School of Communication that the duplicated courses in CMNS are to be
deleted from the calendar.
Please place this proposal on the agenda of the next meeting of the SGSC. By copy of this memo,
I am inviting R. Lorimer to attend this meeting as a representative of the proposed program.
[^l
C:
R. Lorimer
?
7-Q, L g L^- H, W --
A Lebowitz
M. McGinn
.
MFE1 1CL3.DOC 11-Feb-94
SIMON FRASER UNIVERSITY
OFFICE OF THE DEAN
?
FACULTY OF ARTS
?
MEMORANDUM
L
•
To: ?
Bruce Clayman ?
From: Andrea Lebowitz
Dean, Faculty of ?
Chair, Faculty of Arts
Graduate Studies ?
Graduate Studies Committe
Subject: Proposal for a ?
Date: ?
20 December, 1993
M.A. in Publishing
At its meeting of 4 November, 1993, the Faculty of Arts Graduate Studies
Committee approved the attached proposal for a M.A. in Publishing, submitted
by Dr. Rowland Lorimer, Communication.
Subsequently, this new program was sent out to referendum within the Faculty
of Arts. The motion to approve this proposal and establish a Master of Publishing
program has been passed by referendum.
Would you please put this on the agenda of the next meeting of the Assessment
Committee for New Graduate Programs.
Thank you.
6A,4,-
^^
Andrea Lebowitz
Chair, Faculty of Arts
Graduate Studies Committee
AL:dgg
encl.1
cc: Marian McGinn
.'
0
.91
£
. ?
SIMON FRASER UNIVERSITY
CANADIAN CENTRE FOR STUDIES IN PUBLISHING
MEMORANDUM
To: Andrea Lebowitz, Chair ?
From: ?
Rowly Lorimer
Faculty of Arts Graduate ?
Director
Studies Committee
Subject: New program proposal ?
Date: September 17, 1993
Over a period of time the attached program has been
developed by the Canadian Centre for Studies in Publishing
in conjunction with other faculty and professional staff at
Simon Fraser. Consultation also took place with an Industry
Advisory Board and, in its final stages, with you and the
Dean of Arts, Evan Alderson.
The program received approval in principle from the Senate
Committee on Undergraduate Studies some time ago. The
detailed proposal was approved as a Faculty of Applied
Sciences program but was not implemented as a result of the
Dean's withdrawal of authorization to hire in this area. In
bringing this program forward in Arts editorial but not
substantive changes have been made to the courses presented.
Two courses have been moved out of the program and made into
. ?
prerequisites, i.e., the courses on accounting and
marketing. One course (a choice of four within
communications) has been dropped from the program. The
"directed" courses have also been dropped from the program
for financial reasons.
Three major reasons account for the presentation of this
program within Arts. The first is that the nature of the
subject material and the field is more closely allied to
subject matter covered in Arts than in the Faculty of
Applied Sciences as it is currently constituted. Secondly, a
survey of students and academics interested and/or active in
publishing show the majority to be in departments of history
and English. Thirdly, there is specific support for the
program within the Department of English. I should add that
there is a great deal of moral and financial support for
this program within and outside the university.
Would you please place this on the agenda of the next
meeting of the Faculty of Arts Graduate Studies Committee.
S ?
Rowland Lorimer
Director
4
MASTER OF PUBLISHING
A new Degree Program is proposed to be called the Master of Publishing. The program
will begin with the study of publishing in at least three media: books, magazines and
electronic formats.
Admission and Program Requirements
Students admitted to the program will be required to meet university criteria for
admission to graduate studies and in addition to demonstrate knowledge in the areas of
business practice, publishing skills, and appreciation of the role of the publishing industry
in society. Degree requirements will consist of six, five-credit courses. Three will be
academic, three will be professional courses in the following areas:
Academic
Contemporary role of publishing in society
History of publishing
Technology and the future of publishing
Professional
Publishing management including law
Editorial theory and practice
Design and production
The program will culminate in an internship designed to provide work experience and
allow the candidate to demonstrate, through the writing of a report, the ability to apply
significant expertise to a publishing task.
Program Operations and Governance
The program will be offered at Harbour Centre using the facilities of the Hymie
Koshevoy Publishing Lab according to a schedule designed to accommodate working
students. To this end course modules will be developed for distance learning. These
modules will be combined with intensive on-campus instruction and lab experience.
The program will be administered by a Director and a Steering Committee composed of
faculty teaching in the program and drawn from Arts departments (particularly English),
from other administrative units such as Communications and Business Administration,
and from Continuing Studies. Industry and the student population will also be
represented.
Support and Demand for the Program
The program has been developed in consultation with the publishing industry and has its
enthusiastic support. It will be financed by means of base-budget funding supplemented
by private sector donations, some of which have already been committed to be delivered
on program implementation. More than 400 people many with backgrounds in
communications and literary studies have enquired about various aspects of this proposed
degree program throughout its development phase. It has also received enthusiastic
review in the industry and national press.
jb
.
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.---------------.--
---------.------ ?
---. - . S.
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4
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I
SUMMARY OF CURRICULUM CHANGES
SUMMARY OF ITEMS TO BE CONSIDERED
?
MASTER OF PUBLISHING PROGRAM
1.
Master of Publishing Prospectus .........................1
This document summarizes the nature of the program and
its budgetary requirements.
2.
Master of Publishing Calendar Entry .....................
8
3.
New Course Proposals ...................................13
PUB
600-5
Topics in Publishing Management
PUB
601-5
Editorial Theory and Practice
PUB
602-5
Design and Production Control
PUB
800-5
Text and Context
PUB
801-5
History of Publishing
PUB
802-5
Technology and the Future of Publishing
PUB
899-10
Publishing Internship
4. Full
-
Proposal for the Master of Publishing ...........71
(as previously approved but with editorial changes).
5.
Curriculum Vita of Full Time Faculty Members
........
.
90
with Expertise in Publishing
3.
I
PART 1 Prospectus: Master of Publishing Submission
Prospectus for a Master of Publishing Program
?
at Simon Fraser University
Final Draft
BACKGROUND
It is proposed that a revised form of the previously approved Master of Publishing (MPub)
program be established within the Faculty of Arts as an independent professional program
operating out of Harbour Centre using facilities that have been established for this purpose (i.e.,
the Koshevoy Publishing Lab). It will be administered by .a Steering Committee made up of
faculty members in relevant administrative units including the Departments of English and
Communication, the Faculty of Business Administration, other Arts departments, and
Continuing Studies. All members of the Steering Committee will have expertise related to
publishing thus providing them with the ability to contribute to the teaching and supervision of
students in the program. At present the number of such faculty at Simon Fraser is at least twelve.
In addition, at least three other SFU personnel have professional expertise to offer.
This prospectus describes the core elements of the Master of Publishing proposal that received
approval from SCAP, Senate and the Board in the fall of 1990. It also describes amendments in
three areas: administrative placement and operation in the university, course organization, and a
reduced projected budget.
In the time between the initial proposal and now this field of studies has been opening up
dramatically. Both academic and professional programs are being established or expanded in the
• ?
US, UK, France, Australia, Germany and the Netherlands. The demand for the program is large:
between 1987 and the present time we have had over 500 inquiries. Further, an examination of
publishing activities in society shows continued expansion of publishing activities in a variety of
sectors and in a combination of different media. We have also held discussions with international
agencies, specificly Unesco, CIDA, and the Canadian Organization for Development in
Education. They have expressed interest in the program, our research and our graduates. Unesco
has noted that it would consider providing scholarships to Third World students to enrol in the
program. In addition, a program of the Department of Communication provides funding to
industry members to enrol in approved courses.
CORE AND NEW ELEMENTS
This proposal calls for the placement of the program in the Faculty of Arts as a non
departmental, professionally oriented, Harbour Centre-based, Masters program. In the previous
proposal it was to. be a semi-autonomous program within the Department of Communication in
the Faculty of Applied Sciences. The reasons for this change of placement are as follows:
1.
While the development of this program was nurtured by Canadian Studies and
was first conceived as a program appropriate for the Faculty of Interdisciplinary
Studies, the original requested placement of the program was within the
Department of Communication and thus the Faculty of Applied Sciences. This
request of placement was a compromise based on a changed university
organization, .a search for administrative simplicity, and availability of financial
resources.
2.
Many active researchers in the field of publishing do not have a background in
communication studies but rather in literary studies, history, business and
.
?
librarianship. As a result, the hiring committees of the Department of
Communication have an insufficient basis on which to judge potential faculty.
5'
PART 1 Prospectus: Master of Publishing Submission
3.
As a department with an extremely high student-faculty ratio, Communication is
unable to divert substantial resources and faculty, to this program.
4.
The Dean of Applied Sciences has indicated a concern for the fit of this program
in the faculty.
5.
There are faculty members in the Department of English who are desirous of
participating in the program and whose teaching and research directly relates to
publishing studies. The Chair and Associate Chair of English are supportive of
such involvement and of the placement of the program in Arts.
6.
With the expansion of the information sector there may be a good chance that
someone will be appointed in the Faculty of Business with expertise in publishing
and information.
7.
The placement of the program outside an existing department makes it easier to
draw on a greater number of existing faculty members across the university and
thus decrease the need for incremental resources.
8.
This program complements other existing and proposed programs in Arts, Liberal
Studies, Gerontology, Design. It also responds to the need for profORWA
sWsTj9E DEAN
in what might be termed "applied humanities."
NOV
191993
STEERING COMMITTEE
OF ARTS
FACULTY
It is proposed that the program be administered by a Director and a Steering Committee
of
fewer than four faculty members who have the capacity to teach and supervise students in the
program. The Professional Fellow (see below) and all other teaching faculty would also be
members of the Committee. The founding committee will consist of the following faculty
members and professionals:
Faculty
Rowland Lorimer, Communication
Paul Heyer, Communication
Peter Buitenhuis, English, (Emeritus)
Gary Mauser, Business Administration
Professionals
Ann Cowan, Continuing Studies
Jane Fredeman, Distance Education
Ellen Sangster, Computing Services
.
COURSE PROGRAM AND ADJUSTMENTS
The previous curriculum called for students to take nine courses plus an internship. The courses
were divided into two groups "academic" and "professional." The titles were:
Professional
Topics in Publishing Management
Editorial Theory and Practice
Design and Production Control
One of four communication courses
Accounting
Introductory Graduate Marketing
Directed Readings
Advanced Issues Seminar
I
I
PART 1 Prospectus: Master of Publishing Submission
O ?
Academic
Text and Context
History of Publishing
Technology and the Evolving Form of Publishing
Proposed Changes
1. ?
It is proposed that a greater use of prerequisites be made together with recognition of
acquired expertise.
Students entering the program will be expected to have a minimum acquired knowledge
of publishing. This knowledge will be assessed through interviews, an evaluation of
documents and experience, and in some areas, an examination. Should candidates be
found not to have the knowledge, understanding and skills necessary for entry into the
program, they will be advised that they may gain those skills by successfully completing
the following courses or their equivalents:
CMNS 371-4
CMNS 3724
ENGL 388-4
BUS 251-3
BUS
254-3
BUS 343-3
The Structure of the Publishing Industry
The Publishing Process
The Author and Book in Society
Financial Accounting I
Managerial Accounting I
Introduction to Marketing
2. ?
The courses of the program are proposed to be as follows:
S
?
Professional
PUB
600-5
Topics in Publishing Management
PUB
601-5
Editorial Theory and Practice
PUB
602-5
Design and Production Control
Academic
PUB
800-5
History of Publishing
PUB
801-5
Text and Context
PUB 802-5
Technology and the Evolving Forms of Publishing
Combined
PUB
899-5
Publishing Internship
Changes Note: In addition to moving the business qualifications into a prerequisite
category, this drops the "choice of four communication courses" in the original program
meant to tie the program to the Communication department It also adds an alternative to
the internship. Students who have industry experience will, in normal circumstances,
undertake a project in lieu of an internship. We have already established contacts with
industry and have identified potential internship placements.
?
3. ?
The course syllabi have been reviewed by potential Steering Committee members to
ensure that:
a.
the placement of the program in the Faculty of Arts is appropriate, and
b.
the content of the courses encompass all forms of print and electronic
publishing.
?
4. ?
During the early years of the program the professional courses (600 level) will be
S ?
developed in modular, distance education form. Such a plan would build on existing
short courses offered through Continuing Studies and on the National Vocational
7.
PART 1 Prospectus: Master of Publishing Submission
Qualification program in the UK and other similar programs in other European countries.
The
Both
academic
internal (Centre
courses
for
will
Distance
not be developed
Education)
in
and
distance
external
education
(Secretary
form.of
State)
?
funds are
0
available to assist with the development of these courses. Course materials developed
will be used for both the distance and on-campus offering of the courses. We plan to
work with national professional organizations such as the Freelance Editors Association
of Canada to develop these courses.
It is proposed that students be able to combine a number of Continuing Education courses
to receive a course credit toward the Masters in, for example, editing or design and
production. We alsoplan to work towards the recognition of courses from other
institutions. We will be working closely with professional associations in this initiative.
BUDGET AND OPERATIONS
We are very cognizant of fiscal realities. We have thus been seeking industry support In
addition to services in kind and funding to establish the Canadian Centre for Studies in
Publishing as a research and information centre, we have raised an endowment that is nearing
$200,000. We anticipate that, with the announcement of the implementation of the program,
more funds from industry will be forthcoming. Our current plans are to use the interest on the
endowment to provide for liaison with industry through an Advisory Board and guest instructors.
In addition, the funds will be used to ensure that the program is seen as an international centre of
excellence. On the research side, considerable headway has already been made in that direction.
Given fiscal realities, it is proposed that:
1.
the academic side of the program be mounted with seconded faculty drawn and
sessional instructors;
2.
over the long term, joint appointments be sought
3.
the program make use of Simon Fraser employees with professional qualifications
in the field as listed above;
4.
the program offer services in return for student placements to publishing
operations within the university (e.g., learned journals, promotional publications,
computer publishing);
5.
the program combine sessional with visiting appointments from both academe
and industry (this is being done at the undergraduate level and has been
successful);
6.
integrate undergraduate and graduate courses as possible with more extensive
requirements for the graduate level; (we plan to begin with design and production
in this endeavour)
7.
consider differential fees to cover lab and materials costs;
8.
the program make creative use of intersession and summer session to create
maximum access to people already employed;
Professional Fellow
The professional side of the program is intended to introduce knowledge and skills in a
professional context. This cannot be undertaken without the continuing presence of an industry
professional. It is therefore proposed that a permanent position be created for a Professional
Fellow. This would allow the program to hire a professional on a term contract long enough to
be able to command commitment but short enough to ensure that the person holding the position
does not become stale. The responsibilities of this person would be run the publishing lab, teach,
advise students on projects and explore service contracts within and outside the university to
provide a foundation for publishing experience. Students would also be integrated into research
PART 1 Prospectus: Master of Publishing Submission
• ?
contracts of the Canadian Centre for Studies in Publishing and the publishing activities of the
Centre.
Annual Teaching Resource Requirements
To provide a sense of both resources required and the current ability of the university to mount
the program, as an example names and amount of contribution have been attached to the courses
of the program, designed to be offered to 15 students in one year.
Professional
PUB
600-5
Topics in Publishing Management
(.15
Pro. Fellow +. 10 Lorimer + Mauser + lawyer)
PUB 60
1-5
Editorial Theory and Practice (team taught)
(Fredeman + person qualified in theory relevant to editing)
PUB
602-5
Design and Production Control
(.25
Pro. Fellow)
Lab and PUB
899-5
Publishing Projects
(.50 Pro. Fellow also Lorimer)
Academic
PUB 800-5 History of Publishing
(.25 Heyer)
PUB 80
1-5
Text and Context
(visiting or sessional appt., e.g., Milroy + Mauser)
PUB 802-5 Technology and the Evolving Forms of Publishing
(.15 Lorimer + .10 Pro. Fellow)
Total Annual Teaching Resources Required
. ?
- 3 course secondments (Fredeman, Heyer, Lorimer) at $8,000 per course equivalent.
- Special lectures $2,000
- 1 full time Professional Fellow $50,000
- 2 sessional or visiting appt. $20,000
- project supervision (all teaching faculty including Pro. Fellow)
Total Teaching Budget:
Administrative Budget
Director
?
half time faculty secondment
?
$16,000
Program Administrator
?
half time program assistant
?
$20,000
Operations
?
$20,000
Capital and Equipment
?
$7.500
Total Administrative Budget
?
$63,500
ONE TIME EXPENSES
Initial equipment and software
?
$10,000
Office Renovations
?
999??
LIBRARY RESOURCES
In the initial proposal incremental library resources were called for at the level of $20,000 per
year with $40,000 per year to be expended in the first two years of the program. Between that
.
?
time and now the CCSP (Canadian Centre for Studies in Publishing) has attracted major and
minor donations including;
PART 1 Prospectus: Master of Publishing Submission
The Archives of the Association of Canadian Publishers and the informal organization
preceding this
association (funds provided by SSHRCC)
The annual submissions for the Canadian Authors Association Awards
The annual prize-winning books of the Alcuin Society Design Awards
The personal library on publishing of Basil Stuart Stubbs, former Librarian at UBC and
former Head of the UBC Library school
A collection of books on publishing from Richard Hopkins, president of the Alcuin
Society and professor at UBC in the Library school
A small grant from SSHRCC for adding unusual items to the collection in publishing
These collections are a contribution both to the study of publishing and also to the study of
Canadian literature and nonfiction writing. Their value is approximately $100,000.
The revised evaluation of library resources (see attached Library Report) is less thanthe initial
amount.
The CCSP will continue to seek out publications in this area with the assistance of the Library.
Specifically we will be asking SSHRCC for assistance in building a research collection and
seeking private donations. In this manner we hope to continue to offset library acquisition costs
that are necessary to improve the publishing collection.
FOR ADDITIONAL DETAILS
?
SEE ALSO FULL MASTER OF PUBLISHING PRO
"
POSAL
.
.
0•
PART 2 Proposed Calendar Entry: Master of Publishing
S
PART 2
PROPOSED CALENDAR ENTRY?
MASTER OF PUBLISHING
PART 2 Proposed Calendar Entry: Master of Publishing
MASTER OF PUBLISIIING (M. Pub.)
Location: ?
SFU Harbour Centre
Director: ?
Rowland Lorimer (B.A., M.A. Manitoba, Ph.D. Univ. of Toronto)
ASSOCIATE FACULTY AND AREAS OF RESEARCH
Alison Beale, history of communication
Tirthankar Bose, editing
Paul Budra, 16th century book production, editing Shakespeare
Richard Coe, rhetoric and composition
Ann Cowan, publishing education, editing and production
Jared Curtis, editing Wordsworth, multi-volume publishing
Sheila Delaney, medieval/rennaissance and contemporary publishing
Jane Fredeman, editing, Canadian publishing
Carole Gerson, history of Canadian publishing
Mary Ann Gullies, Victorian publishing
Paul Heyer, history of communication and print
Rowland Lorimer, publishing policy
Carolyn Mamchur, composition
Gary Mauser, marketing
Roy Mild, writing and literary publishing.
Malcolm Page, definitive and fluid drama texts
Paul Matthew St. Pierre, publication and authorship
John Stubbs, newspaper history
Jeiy Zaslove, literaôy and literature reception
ADJUNCT FACULTY
Roger Barnes, Marketing Consultant
Dianne Bodnar, Writing Consultant
James J. Douglas Retired Publisher (Douglas and McIntyre)
Crispin Elsted, Barbarian Press
Jorge Frascara, University of Alberta
Douglas Gibson, McClelland and Stewart
Cynthia Good, Penguin Canada
Peter Milroy, UBC Press
Ralph Hancox, President and CEO, Reader's Digest Canada
Stephen Osborne, Vancouver Desktop Publishing
Karl Siegler, Publisher, Talonbooks
Basil Stuart-Stubbs, Professor of Library Science
Chris Weafer, lawyer
Paul Whitney, Chief Librarian, Burnaby Public Library
Jean Wilson, University of British Columbia Press
.
C
S
I.
PART 2 Proposed Calendar Entry: Master of Publishing
.
?
DEGREES OFFERED
The Master of Publishing Program offers a program of study leading to a Master of
Publishing (M. Pub.) within the Faculty of Arts. The M. Pub. is a professional program
designed for full time and part time study by persons in or intending to enter the
publishing industry. It is based on a set of courses plus a project performed in an applied
setting. The program encompasses the full range of publishing activities including
business, design and editing.
ADMISSION REQUIREMENTS
The normal admission requirement to the M. Pub. program is a Bachelors degree with a
minimum 3.0 average from a recognized university or the equivalent. In addition,
applicants will be required a) to have some demonstrated familiarity with the publishing
industry, b) to be familiar with the operation of both MacIntosh and IBM compatible
micro-computers, and c) to demonstrate a suitable level of competence in English
composition.
Students entering the program will be expected to have a minimum acquired knowledge
of publishing. This knowledge will be assessed through interviews, an evaluation of
documents and experience, and in some areas, an examination. Should candidates be
found not to have the knowledge, understanding and skills necessary for entry into the
program, they will be advised that they may gain those skills by successfully completing
the following courses or their equivalents:
CMNS 371-4
S ?
CMNS 372-4
ENGL 388-4
BUS 251-3
BUS 254-3
BUS 343-3
The Structure of the Publishing Industry
The Publishing Process
The Author and Book in Society
Financial Accounting I
Managerial Accounting I
Introduction to Marketing
DEGREE REQUIREMENTS
1. Course Work:
M. Pub. candidates are required to complete 30 hours of course work, plus an internship
worth 10 semester hours. Normally the courses will be selected from the course offered
by the program. The Graduate Program Committee Chair may grant some students leave
to substitute courses from Simon Fraser or other institutions, and/or experience and
demonstrated expertise for courses in the program.
2.
Internship
A key component of the M. Pub. program is an internship with a focal project which
integrates the knowledge gained during the student's graduate studies with the demands
of an applied setting. This internship is to performed in the workplace, typically in
industry, public institutions or government. An appropriate level of documentation and
reporting is required. Typically, the internship will last four months.
During the internship the student will receive academic supervision as required from the
O ?
student's Senior Supervisor at the university. Day to day supervision will be the
responsibility of designated industry supervisors. These professionals will have
'3.
PART 2 Proposed Calendar Entry: Master of Publishing
appropriate qualifications and will be appointed by the University. In the case of very
small companies, alternative arrangements may be made for supervision.
The internship will focus on a specific project. The project will be initiated by the
student, by one or more members of the student's Supervisory Committee or by the
industry supervisor's employer. The student will draw up an outline that defines the
scope of the project, plans for documentation and reporting, anticipated activities,
schedule and conclusion. The outline will be approved by the student's Supervisory
Committee and the Director of the Master of Publishing program. Commitment of the
company or institution, the industry supervisor and the University will be formalized by
an exchange of letters.
The student will be required to produce two reports; the first, a Work Report which will
be an appraisal of the student's work experience, and the second, a Project Report which
will be an investigation and analysis of a particular problem or case. The latter will serve
as a record and interpretation of the project.
The Supervisory Committee and the Director will assess the student's project on the basis
of the conduct of the project, quality of the work, and quality of the reports. There will
be no oral examination, however, a Project Report will be submitted in accordance with
paragraph 1. 10.6 of the General Regulations for Graduate Studies.
GRADUATE COURSE CALENDAR DESCRIPTIONS
Simon Fraser University
?
Master of Publishing ?
Draft: Sept, 1993
Professional Core Courses
PUB
600-5
Topics in Publishing Management
An analysis of management issues essential to the daily operation of publishing
firms. Emphasis will be placed on the distinctive nature of publishing as a
cultural/ information industry, the applicability of theory and
practice in marketing and accounting and the legal underpinnings of publishing.
PUB 601-5 Editorial Theory and Practice
The theoretical component of this course focuses on theories of composition and
rhetoric. The practical component focuses on the various types of editing that
take place in publishing. Students are examined on both the theory and their
attained competence in editing.
PUB 602-5 Design and Production Control in Publishing
Part 1 is a consideration the principles of and current trends in graphic design and
illustration as applied in the publishing industry. Students will undertake design
exercises in addition to learning basic principles. Part 2 consists of an
examination, by means of a practical project, of the elements of production for
printed work.
.
.
(L/..
PART 2 Proposed Calendar Entry: Master of Publishing
• ?
Academic Core Courses
PUB
800-5
Text and Context
An examination of two fundamental elements that contribute to our understanding
of the role of publishing in society. Part 1 examines the medium of print and its
influence on human expression and thought. Part 2 discusses the publishing
programs of selected contemporary publishers in both a cultural and business
context.
PUB 801-5
The History of Publishing
A consideration of publishing from the time of Gutenberg to the present day.
Emphasis will be placed on the role of publishing and publishing policies in
Canadian and other societies.
PUB 802-5
Technology and the Evolving Form of Publishing
An examination of the social, cultural, legal, economic and political implications
of evolving publishing business forms, publication formats, markets, policies and
especially technology. Opportunities for Canadian publishing in domestic and
global markets
will
be emphasized.
Internship
PUB
899-10 Publishing Internship
Students are placed in an applied setting. The work they undertake must be of
sufficient depth and breadth to allow the student the opportunity to demonstrate
• ?
his or her acquired knowledge and skills. Students will be required to produce
two reports; the first, a Work Report which will be an appraisal of the student's
work experience, and the second, a Project Report which
will
be an investigation
and analysis of a particular problem or case.
.
16
PART 3 New Course Proposals: Master of Publishing
RATIONALE FOR NEW COURSE PROPOSAL
DEPARTMENT: MASTER OF PUBLISHING PROGRAM
PUB 600-5 Topics in Publishing Management
RATIONALE:
There are three professiOnal core courses in the Master of Publishing Program. They
cover the three main departments of publishing--management, editing, and design and
production. This course deals with the contemporary operations of a publishing firm. It
integrates knowledge presented in the course (e.g., information on copyright and
contracts) with other knowledge students have acquired in a more general context (e.g.,
accounting and marketing).
n
17
PART 3 New Course Proposals: Master of Publishing
NEW GRADUATE COURSE PROPOSAL FORM
Calendar Information:
Department:
Master of Publishing Program
Course Number-600-5—
Title:
Topics in Publishing Management
Description:
An analysis of management issues essential to the daily operation of
publishing firms. Emphasis will be placed on the distinctive nature of publishing as a
cultural/information industry, the applicability of theory and practice in marketing and
accounting and the legal underpinnings of publishing.
Credit hours:
5
?
Vector:
3-0-2
Prerequisites:
Admittance to Program.
Enrolment and Scheduling:
Estimated Enrolment: 15 When will course first be offered:
94-3
How often will the course be offered:
once per year
Justification:
This course presents essential information to the management of a
publishing company. It is critical knowledge to anyone who expects to have a position of
responsibility in the industry. It will integrate the various types of information which are
all part of a function publishing operation.
Resources:
Which
professional
faculty member
faculty.
will normally teach the course:
Lorimerwith new and visiting ?
S
What are the budgetary implications of mounting the course:
See proposal.
Are there sufficient library resources:
See library report
Appended: a) Outline of the course
b)
Indication of the competence of the faculty member to give the
course.
CV's of possible faculty attached.
c)
Library resources:
see evaluation and proposal.
Approval:
Dep't Grad. Studies Committee:
Faculty Grad. Studies Cmmtte:______________
Senate Grad Studies
Senate:
Date:.2X/q3
Date:___
Date.-,Z/
,Q '
Date:4J/
'1
Date:_____
S
/8
PART 3 New Course Proposals: Master of Publishing
.
?
PUB 600-5 TOPICS IN PUBLISHING MANAGEMENT
Publishing 600
Topics in Publishing Management
Professor: New or Visiting Professional Faculty
Course Description:
An analysis of management issues essential to the daily operation of publishing
firms.
Emphasis will be placed on the distinctive nature of publishing as a cultural/information
industry, the applicability of theory and practice in marketing and accounting and the
legal underpinnings of publishing.
Course Objectives: Students should have mastered the basic functioning of a publishing
house on completion of this course.
Required Readings: As marked with * in the course bibliography.
Course requirements and grading: Students will be required to prepare three
comprehensive ten-page essays on the three major sections of the course (30% each). In
addition, they will be required to create an author contract for a publication (10% of
grade).
Week by week outline:
Part 1: Finance and Administration
1.
Global Budget/Cash Flow: key ratios, inventory, financing
2.
Individual Title Budgets
3.
Grants and Subsidies
4.
Agency Agreements and Distribution
5.
Industry Economics
Part 2: Marketing
6.
Structure of Markets: Domestic and International
7.
Advertising Including Copywriting
8.
Promotion
9.
Sales
10.
Developing a Marketing Strategy
Part 3: Legal and Ethical Issues
11.
Copyright 1: basic law, rights, subsidiary, reprography, public lending
• ?
12. ?
Copyright 2: libel, plagiarism, obscenity, censorship, hate literature
13. ?
Contracts
IT
PART 3 New Course Proposals: Master of Publishing
PUB 600-5 TOPICS IN PUBLISHING MANAGEMENT
?
9
BIBLIOGRAPHY
Part 1
Bailey, H.S. Art & Science of Book Publishing. NY: Harpers, 1970.
de Bellaigne, E. The Business of Books. London: Hutchinson, 1984.
Bohne, H. & Van Ierssel H. Publishing the Creative Business. Toronto: U of T, 1973.
Erlich, A. ed. Business of Publishing: A PW Anthology. NY: Bowker, 1976.
*Geiser, E. Business of Book Publishing. Boulder: Westview Press,
1985.
Roth, S.F. The Computer Edge: Microcomputer Trends/Trends in Publishing. NY:
Bowker, 1985.
Vanier, D.J. Market Structure and the Business of Book Publishing. NY: Pitman, 1973.
Part 2
Best, T. With an Ear to the Ground. Vancouver: Stanton & McDougall, 1983.
*Bodjan, N.G. Book Marketing Handbook. New York: Bowker Vol. 1, 1980; Vol. 2,
1983.
Cain, M.S. Book Marketin g
: A Guide to Intelli
g
ent Book Distribution. Dustbooks,
1981.
Gregory, H. How to Make Newsletters, Brochures and Other Good Stuff Without a
Computer System. Sedro Woolley, Washington, 1988.
IBIS & Gallup. Researching a Publisher's Market. London: IBIS/Gallup, 1977.
Lorimer. J. Book Reading in Canada. Toronto: ACP, 1983.
Smith, K. Marketing for Small Publishers. London: Interaction Imprint, 1980.
Vanier, D.J. Market Structure and the Business of Book Publishing. New York: Pitman,
1973.
0
a ?
;a
PART 3 New Course Proposals: Master of Publishing
.
?
Part 3
Ashley, P.P. Say It Safel
y
: Legal Limits in Publishing Radio & Television. Seattle:
University of Washington, 1976
Flint, M.F. A User's Guide to Cop
y
right. London: Butterworth, 1979.
Clarke, C. Publishing Agreements. London: Allen & Unwin, 1980.
Fox, H.G. The Canadian Law of Cop
yright
and Industrial Designs. 2nd ed. Toronto:
Carswell, 1969.
Haight, A.L. Banned Books. 4th ed. New York: Bowker, 1978.
Johnson, D.F. Cop
y
right Handbook. 2nd ed. New York: Bowker, 1982.
Keyes A.A. & Brunet C. Cop y
right in Canada: Proposals for a Revision of the Law.
Ottawa: Consumer & Corp. Affairs 1977.
Lawrence J.S. & Timberg B. Fair Use and Free Inquiry: Copwight Law & the Media.
NY, Bowker 1979.
Oboler E.M. Defending Intellectual Freedom: The Library and the Censor. Westport,
Conn.: Greenwood Press 1980.
S ?
Law Reform Commission of Canada, Defamator
y
Libel Working Paper
#35.
Montreal:
Mm. of Supply & Services. 1984.
Porter J. Libel. Toronto: Book & Periodical Dev. Council 198?
*porter J. & Potts D.A. Canadian Libel Practice. Toronto: Butterworths 1986.
Skone James, E.P. & Copinger, F.E. Copinger & Skone James On Copywright. 11th ed.
London: Sweet & Maxell 1971.
*UNESCO: The ABC of Cop y
right. Paris, UNESCO 1981.
L
I
PART 3 New Course Proposals: Master of Publishing
RATIONALE FOR NEW COURSE PROPOSAL
DEPARTMENT: MASTER OF PUBLISHING PROGRAM
PUB 601-5 Editorial Theory and Practice
RATIONALE:
There are three professional core courses in the Master of Publishing Program. They
cover the three main departments of publishing--management, editing, and design and
production. This course deals with editing. It provides a foundation in theory and requires
that students learn the skills necessary for entry level editing including both copy and
structural editing.
.
0
PART 3 New Course Proposals: Master of Publishing
NEW GRADUATE COURSE PROPOSAL FORM
Calendar Information:
Department: Master of Publishing Program Course Number-601-5—
Title: Editorial Theory and Practice
Description: The theoretical component of this course will focus on the theories of
composition and rhetoric. The practical component will focus on the various types of
editing that are used in publishing. Students are examined on both theory and attained
competence in editing.
Credit hours:
5
Vector:3-0-2 Prerequisites: Admittance to Program
Enrolment and Scheduling:
Estimated Enrolment: 15 When will course first be offered: 94-3
How often will the course be offered: once per year
Justification: No student with a Masters degree should lack basic editorial competence.
This course introduces a theoretical framework for analyzing the process of writing and
editing and follows with application and evaluation of the current techniques.
RESOURCES:
Which faculty member will normally teach the course:
R. Coe, J. Giltrow, new and visiting faculty.
What are the budgetary implications of mounting the course:
See proposal.
Appended: a) Outline of the course
b)
Indication of the competence of the faculty member to give the
course. cv's attached.
c)
Library resources: see evaluation and proposal.
Approval:Dep't
Grad.
?
Studies Committee:_____________
Date:_____
/q ^
Faculty Grad. Studies Cmmtte:
?
Date:_____
Facultyj-i
?
Date1 /^c
3
Senate Grad Studies CmmtteSQ2-i.,-----------_.
?
Date:.
Senate:
?
Date:
0
.
.
PART 3 New Course Proposals:
Master
of Publishing
PUB
601-5 EDITORIAL THEORY AND PRACTICE
Master of Publishing Program
Publishing 601
Editorial Theory and
Practice
Professor: Jane Fredeman
Course
Description
The theoretical component of this course focuses on theories of composition
and
rhetoric.
The
practical
component focuses on the various
types
of
editing
that
take
place in
publishing.
Students are examined
on
both editing
theory
and their attained
competence
in editing.
Students will be examined
on basic concepts of rhetoric
and
composition (20%). In
addition
at least 8
editorial
assignments will be required
and
graded during the semester
(80%).
Required texts are marked with an
*
in the course bibliography.
Week by week outline:
PART 1 Conceptual Foundations
?
1. ?
Language, Thinking and
Rhetoric: How Words Work in
Discourse
?
2. ?
How People Write: The Process
When and How Editors Intervene
a)
Invention: Generating Material, Focus &
Strategies
b)
Vision
and
Re-Vision
1) Major Revision: Reformulation
2)
Minor Revision: Copy
Editing
?
3. ?
Writing to Be Read:
Editing
for Readers
a) Readability
b)
Discourse Community
c) Beginnings,
Middles,
and Endings
d)
Paragraphing, Headings, and
Other Coherence Cues
e)
Conventions
?
4. ?
Persona, Style and Voice
a) An Honest Style
b)
Metaphor: Choosing Images
c)
Diction: Choosing Words
d)
Sentence
Structure
?
5. ?
Analyzing Writing Tasks
Analyzing Discourse Communities (a.k.a.
Markets)
PART 2 Elements of Practice
?
6.
?
Editor
and
Author Relationship
Manuscript Evaluation and Editorial
Decision
?
7. ?
Substantive
Editing
.
.
Rl^
PART 3 New Course Proposals: Master of Publishing
I
?
8. ?
Copy-Editing: Fiction & Children's Books
9.
Copy-Editing: Non Fiction
10.
House Styling & Preparing Manuscript for Design
Preparing Manuscript for International Publication
11.
Proofing and Indexing
12.
Editing Textbooks and Editing Graphic Books
13.
Editing on Word Processors
.
S
2S
4
PART 3 New Course Proposals: Master of Publishing
PUB 601-5 EDITORIAL THEORY AND PRACTICE
BIBLIOGRAPHY
?
0
Altick, R.D. Preface to Critical Reading. 6th ed. New York: HR & W, 1984.
Bizell, Patricia. "Cognition, Convention, and Certainty: What We Need to Know about
Writing." PREITEXT 3 (1982):213-43.
Braddock, Richard. "The Frequency and Placement of Topic Sentences in Expository
Prose." Research in the Teaching of English 8 (1974): 287-302.
*Butcher, J. Cop
y-Editing.
Cambridge, C.U.P. 1983._Chicago Manual of Style.
Chicago: University of Chicago Press, 1982.
*Coe, Richard M. Process. Form and Substance: A Rhetoric for Advanced Writers, 2nd
ed. New Jersey: Prentice- Hall, n.d. (in press).
Coe, R.M. & Gutierrez "Using Problem-Solving and Process Analysis to Help Students
Solve Writing Problems." College Composition and Communication 32.3
(October 1981):262-71.
D'Angelo, Frank. "The Topic Sentence Revisited." College Composition and
Communication 27 (1986): 431-41.
*Dellow, E.L. A First Course in Proof Reading. London: Northgate, 1979.
Demers, P. Scholarly Publishing in Canada. Ottawa: University of Ottawa P.,1988.
*Dept. of Secretary of State: The Canadian St
yle.
Toronto: Dundurn Press, 1985.
Eco, Umberto. The Role of the Reader. Bloomington, Ind.: Indiana University Press,
1979.
Eden, Rick and Ruth Mitchell. "Paragraphing for the Reader." College Composition and
Communication 27 (1986): 416-30.
Eichler, M. Nonsexist Research Methods: A Practical Guide Boston: Allen & Unwin,
1988.
Elbow, P. Writing with Power. New York: Oxford, 1981
Evans, H. Art of Picture Research. Newton Abbot: David & Charles, 1979.
*AC (Burton, L. et al): Editing Canadian English. Vancouver Douglas & McIntyre,
1987.
Flower, L. Problem-Solving Strategies for Writing. 3rd. ed. New York: Harcourt.
Gross, G. Editors on Editing. New York: Grosset, 1962.
Hairston, Maxine. "Not All Errors Are Created Equal: Non-Academic Readers in the
Professions Respond to Errors in Usage." College English 43, no. 8 (1981): 794-
806.
PART 3 New Course Proposals: Master of Publishing
Halliday, M.A.K. and Ruqaiya Hasan. Cohesion in English. Language. Context and
Text: A Social-Semiotic Perspective. Geelong, Aust.: Deakin University Press,
1985.
Halpenny F: Editing Canadian Texts. Toronto: Hakkert, 1975.
Heath SP: Ways with Words. Cambridge, UK: CUP, 1983.
*Henderson W: Art of Literar
y
Publishing. Editors on their Craft. Pushcart Press, 1980.
*Hunge i ..
ford, Anne. Writing for Business and the Professions. Burnaby, B.C.: SFU
Writing Program, 1989.
Jones, Ann Rosalind. "Writing the Body: Toward an Understanding of L'Ecriture
feminin." The New Feminist Criticism. Ed. Elaine Showalter. New York:
Pantheon, 1985.
Kaufman W: One Book Five Ways: The Publishing Procedures of Five Universities
Presses. 1980.
LeFevre, Karen Burke. Invention as a Social Act. Carbondale, Ill.: Southern Illinois
University Press, 1986.
O'Conner M: Editing Scholarly Books and Journals. London: Pitman, 1978.
Odell, Lee and Dixie Goswami, eds. Writing in Non-Academic Settings. Guilford, 1986.
Perelman C: The Realm of Rhetoric. Tr. William Kiuback. Notre Dame, U of Notre
Dame Press, 1982.
Phelps, Louise Vjetherbee. "Dialectics of Coherence." College English 47, no. 1 (1985):
12-29.
Richards, I.A. The Philosophy of Rhetoric. London: Oxford, 1936.
Waizer, Arthur E. "Articles from the 'California Divorce Project': A Case Study in the
Concept of Audience." College Composition and Communication 36, no. 2
(1985):150-59.
Wheelock JH ed.: Editor to Author: The Letters of Maxell E. Perkins. New York:
Scribner, 1987.
Wheelock JWite JV: Editing by Design:A Guide to Effective Word and Picture
Communication for Editors and Designers. New York: Bowker, 1980.
Williams, J. Style: Ten Lessons in Clarit
y
& Grace. 2nd ed. Glenview, Scott, Foresman,
1985.
Winterowd, W.R. Composition/Rhetoric: A S y
nthesis. Carbondale, South Illinois U. P.,
1986.
Al
PART 3 New Course Proposals: Master of Publishing
RATIONALE FOR NEW COURSE PROPOSAL
DEPARTMENT: MASTER OF PUBLISHING PROGRAM
PUB 602-5 Design and Production Control in Publishing
RATIONALE:
There are three professional core courses in the Master of Publishing Program. They
cover the three main departments of publishing--management, editing, and design and
production. This course deals with design and production. It provides the knowledge and
skills necessary for students to recognize and create a publication that is both visually
pleasing and facilitates the projected use of the publication by the reader.
.
.
C
,a
Is
S
.
PART 3 New Course Proposals: Master of Publishing
NEW GRADUATE COURSE PROPOSAL FORM
Calendar Information:
Department:
Master of Publishing Program
Course Number-602-5—
Title:
Design and Production Control in Publishing
Description:
Part 1 will consider the principles and current trends in graphic design and
illustration as applied in the print and electronic publishing. Students will undertake
design exercises in addition to learning basic principles. Part 2 will examine by means of
a practical project, the elements of production for printed work.
Credit hours: 5 Vector:2-0-3 Prerequisites:
Admittance to Program.
Enrolment and Scheduling:
Estimated Enrolment:
15
When will course first be offered:
94-3
How often will the course be offered:
once per year
Justification:
A discussion of contemporary practices and principles in graphic design
and illustration. Application and analysis of learned principles to a publishing project.
Resources:
Which faculty member will normally teach the course:
New or visiting faculty, e.g.,
Ron Woodward.
What are the budgetary implications of mounting the course:
See proposal.
Appended: a) Outline of the course
b)
Indication of the competence of the faculty member to give the
course.
CV's attached
c)
Library resources:
see evaluation and proposal.
Approval:Dep't
Grad.
?
Studies Committee:_____________
4 2 i-
e
-._ ?
Date:X'1 ('?
Faculty Grad. Studies Cmmtte:______________
Faculty
Senate Grad Studies Cmmtte:"\
Senate:
Date:
iL&
Date:2.iZL
7:_s
Date:
.LL1J,4
Date:_____
all
S
U
PART 3 New Course Proposals: Master of Publishing
PUB 602-5: DESIGN AND PRODUCTION CONTROL IN PUBLISHING
Master of Publishing Program
Publishing 602
Design and Production Control in Publishing
Professor: New or visiting faculty e.g., Ron Woodward
Course Description:
Part 1 is a consideration of the principles and current trends in graphic design and
illustration as applied in the publishing industry. Students will undertake design exercises
in addition to learning the basic principles.
Part 2 consists of an examination, by means of a practical project, of the elements of
production for printed work.
Students will spend be marked at various stages of the work they present during the
course. Marks will have 10 components of 10% each. Students will complete the course
with a portfolio of work that they will be able to present to potential employers.
Required texts are marked in the course bibliography
Week by week Outline:
1. INTRODUCTION TO DESIGN
The purpose of design
The process of design
Tools and equipment
Relationship with author and artist
Relationship with editing, marketing and production departments
Budgeting, printer specifications, cost control
2. PRINCIPLES OF DESIGN
Balance
Contrast
Use of white space
Use of a grid
3. TYPOGRAPHY
A brief history of type
Typesetting terminology
Typesetting methods
Matching typeface to content
Output devices
Desktop and traditional systems
Software options
4. THE OFFSET PROCESS
Papers
Cloths
Leathers
Special effects
Inks
Imposition
.
3o
PART 3 New Course Proposals: Master of Publishing
Printing and presses
is
?
Binding
5.
CHARACTERISTICS OF ILLUSTRATION AND PHOTOGRAPHY
The relationship between designer and illustrator/photographer
Making photo decisions
Integrating illustrative material with type
Colour characteristics
The principle of halftones
Separations and printing
Preparation of film for lithography
Special effects
6.
THE DESIGN PROCESS
Critical paths
Casting off the manuscript
Choosing the format, paper and type
Thumbnail sketches
Designing the body, prelims and end-matter
Drawing up specifications
7.
PRINCIPLES AND PRACTICES OF LAYOUT
8. PREPARATION OF ART
Using mechanicals
Using the computer
Electronic pagination software
9.
DESIGNING THE CASE AND THE COVER
10.
DESIGNING THE ILLUSTRATED BOOK
Commissioning art and photography
Use of illustration archives and stock photo suppliers
11.DESIGNING DIFFERENT KINDS OF BOOKS
Textbooks
Belles-lettres
Cookbooks
Children's books
How-to books
Limited editions
12.
DESIGNING HOUSE, IMPRINT AND SERIES GRAPHIC STANDARDS
Designing catalogues and other marketing material
13. PRODUCTION CONTROL
Scheduling, Buying type, print and binding
Purchase orders and contracts
Budgeting and costing as they relate to design options
Relationship with other departments; Proofing
is
31
PART 3 New Course Proposals: Master of Publishing
PUB 602-5 DESIGN AND PRODUCTION CONTROL IN PUBLISHING
BIBLIOGRAPHY
?
0
Aldis, H.G. The Printed Book. 3rd ed. Cambridge: C.U.P. 1951
Bailey, H.S. The Art and Science of Book Publishing. Austin:University of Texas Press,
1980
Balliner, R. Art & Reproduction. New York: Van Nostrand Rheinhold, 1977
*Balint
,
J.R. T
y
pe. Graphics & Macintosh: a Hands on Instructional Manual Designed to
Teach the Finer Points of Macintosh-based Type & Graphics. Santa Barbara:
Computer Based Publications, 1987
Bassam, Bertha The First Printers & Newspapers in Canada. Toronto: U. of T. School of
Library Science, 1968
*Beaumont, M. Type: Design, Color. Character & Use. Cincinnati: North Light Books,
1986
Bemard,P.A. Books and Printing. Cleveland: Forum, 1963
Bickham, George Universal Penman. Magnolia, Ma. :Peter Smith, reprint
*Blyden, Vince Book Design & Manufacture. Pittsburgh: Graphic Arts Tech. Fdn. 1987
Bonn, Thomas L. Undercover: An Illustrated Histor
y
of American Mass-market
Paperbacks. New york: Penguin Books, 1982
*Bove, T. et al Art of Desktop Publishing. New York: Bantam, 1984
Braham, Bert The Graphics Art Studio Manual. Cincinnati: North Light, 1986
Brenni, V.J. The Art & Histor
y
of Book Printing: a Topical Bibliograph
y
. New York:
Greenwood Press, 1984
Brewer, R. Print Buying. Newton Abbot, Eng.: David & Charles, 1986
Burdett, E. Craft of Bookbinding. Newton Abbot, Eng. David & Charles, 1975
Cabibi, J.F.J. Copy Preparation for Printers. New York: McGraw-Hill, 1973
Carter, R. et al T
ypographic Design: Form & Communication. New York Van Nostrand
Rheinhold, 1987
Chambers, Anne The Practical Guide to Marbling Paper. London: Thames & Hudson,
1986
Chappell, W. A Short Histor y
of the Printed Word. New York: Knopf, 1970
Comparato, F.E. Books for the Millions. Harrisburg, Pa.: Stackpole, 1971 -
3
OA
S
PART 3 New Course Proposals: Master of Publishing
Craig, J. Production for Graphic Designers. New York: Watson Guptill,1983
Dellow, E.L. A First Course in Proof Reading. London: Northgate, 1979
Durrant, W. et al Machine Printing. Stoneham, Ma. Focal, 1973
Evans, H. Art of Picture Research. Newton Abbot, Eng.: David & Charles, 1979
Gottschall, Edward M. T
y
pographic Communications Today. Cambridge, Massachusetts:
The MIT Press, 1989
Goudy, F.W.
?
Berkeley:
U. of C., 1978
.
Greenfield, Howard Books: From Writer to Reader. New york: Crown Publishers, 1976.
Hatton, R.G. Handbook of Plant & Floral Ornament. New York: Dover,
1950
reprint of
1909ed.
Hiner, Mark Paper Engineering for Pop-Up Books & Cards. New York: Parkwest Pubs.
1986
Hollick, R. Book Manufacturing. Cambridge: C.U.P.,1986
Horn, Maurice ed. Contemporar y
Graphic Artists 3 vols. Detroit: Gale Research, 1986
Hornung, C.P. Allover Patterns for Designers & Craftsmen. New York: Dover, 1975
Hornung, C.P. Handbook of Designs & Devices 2nd ed. New York: Dover, reprint of
1944ed.
Hornung, C.P. Handbook of Early Advertising Art 2 vols 2nd ed. New York: Dover,
1956
Hornung, C.P. & Johannes, F. Two Hundred Years of American Graphic Arts. New
York: Braziler, 1976
Hunter, Dard My Life With Paper. New York: Knopf, 196?
Hunter, Dard Hand-Made Paper & Its Water Marks: a Bibliograph
y
. New York: B.
Franklin, 1968 reprint of 1917 ed.
Hunter, Dard. Papermaldng. New York: Dover, 1978 reprint
Hunter, Dard Literature of Papermaking. 1390-1800. New York: B. Franklin, 1971
reprint of 1925 ed
*International Paper Company Pocket Pal. New York: 1983
Johnson, A. Bookbinding, London: Thames & Hudson, 1978
Jussin, E. Visual Communication & the Graphic Arts. New York: Bowker, 1974
33
I
PART 3 New Course Proposals: Master of Publishing
Kerlow, I.V.& Rosebush, J. Computer Graphics for Designers & Artists. New York: Van
Nostrand Rheinhold, 1986 ?
0
King, J.C. & Esposito, T. The Designer's Guide to Text T y
pe. New York: Van Nostrand
Rheinhold, 1980
LaBuz, R. Typograph
y
& Typesetting. New York: Van Nostrand Rheinhold, 1987
Lee, M. Bookmaking: Illustrated Guide to Design. Production, Editing. New York:
Bowker, 1980
Luscher, M. Dr. The Luscher Color Space Test. New York: Random, 1969
Maclean, R. Manual of Typograph
y
. London: Thames & Hudson, 1980
Maurello, R.S. How to Do Paste-up & Mechanicals. New York: Tudor Pubs., 1960
Meggs, P. Histor
y
of Graphic Design. New York: Van Nostrand Rheinhold, 1983
Miles, John Desi
g
n for Deskto p
Publishin g
: a Guide to La y
out & Typography
on the
San Francisco: Chronicle Books, 1987
Moran, J. Printing Presses: Histor
y
& Development from the 15th Century
to Modem
Times. London: Faber, 1973
Morison, Stanley First Principles of T y pograph
y
: on T
ype
Design, Past & Present.
London: Benn, 1962
Munsell, Joel Chronolog
y
of the Origins and Progress of Paper and Paper-Making. New
York: Garland Books, 1980
Murray, R. How to Brief Designers & Buy Print. New Canaan, Business Books, 1984
McKitterick, D. ed. Stanley Morison & D.B. Updike: Selected Correspondence.
Berkeley Ca.: Scholars Press, 1980
McKitterick, D. ed. Selected Essays on the Histor y
of letter Forms in Manuscript and
Print (Morison). Cambridge: C.U.P., 1981
*New, P.G. Book Production. London: Bingley, 1979
Painter, G.D. William Caxton: a Biogranhv. New York: Putnam, 1977
Peppin, Brigid Dictionar
y
of Book Illustrators 1800-1970. New York: Arco, 1980
Rand, P. A Designer's Art. New Haven: Yale, 1985
Rice, S. Tvpecaster: Universal Cop y fitting. New York: Van Nostrand Rheinhold, 1980
Rice, S. Book Design. 2 Vols New York: R.R. Bowker, 1978
Rosen, Ben Type & Typograph y
. New York: Van Nostrand Rheinhold, 1976
?
0
3',.
PART 3 New Course Proposals: Master of Publishing
• ?
Ross, J. & Romano, C. The Complete Print Maker: the Art & Technique of the Relief
Print, the Itaglio Print, The Collagraph, the Lithograph etc. New York:
Macmillan, 1972
Rubenstein, R. Introduction to Digital T
y
pography
. Reading Ma.: Addison-Wes. 1988
Schulevitz, Uri Writing with Pictures: How to Write and Illustrate Children's Books.
New York: Watson-Guptill Publications,
1985
Schwander, J.G. Calligraphy. New York: Dover, 1958
Silver, G.A. Graphic Layout & Design. New York: Van Nostrand Rheinhold, 1981
Silver, G.A. Modern Graphic Arts Paste-up. Chicago: Amer. Technical Society, 1966
Simon, H. 500 Years of Art & Illustration from Albrecht Durer to Rockwell Kent. New
York: World, 1942
Simon, 0. Introduction to T
ypograph y
. London: Faber, 1963
Solomon, M. Art of T
ypograph y
. New York: Watson Guptill, 1986
Spence, Stuart Marbling. Topsfield, Ma.: Salem House, 1987
Steinberg, S.H. Five Hundred Years of Printing. London: Penguin, 1974
.
?
Stephenson, J. Graphic Design: Materials & Equipment. Secaucus, N.J.: Chartwell
Books, 1987
Swann, A. How to Understand & Use Design and Layout. Cincinnati: North Light, 1987
Thompson, S.O. American Book Design and William Morris. New York: Bowker, 1977
Updike, D.B. Printing Types. Their Histor
y
. Forms and Use. 2 vols. New York: Dover,
1986
U.S. Government Printing Office Training Series Typograph
y
& Design. Washington
DC: 1963
Van Uchelen, R. Word Processing: a Guide to Typography. Taste. and In-House
Graphics. New York: Van Nostrand Rheinhold, ????
Van Uchelen, R. Paste-up: Art Production for the New Art World. New York: Van
Nostrand Rheinhold, 1976
Vince, J. Computer Graphics for Graphic Designers London: F. Pinter, 1985
Weaver, Alex. Pa
per. Was p s & Packa g
es: the Romantic Story of Paper & Its Influence
Anaheim: West Pub., 1977
Weiner, J. Paper & Its Relation to Printing 2nd ed. Appleton, Wi.: Institute of Paper
Chem. 1986
35.
U
PART 3 New Course Proposals: Master of Publishing
White J.V. Editing by Design: a Guide to Effective Word & Picture Communication for
Editors & Designers. New York, Bowker, 1980
?
0
*Williams, R.L. Paper & Ink Relationships. Nappanee, In: Practical Print Management,
1986
Williamson, H. Methods of Book Desi
g
n. 3rd ed. New Haven: Yale, 1983
Wilson, Adam Design of Books. Salt Lake City: Peregrine Smith Books, 1974
Zucker, Irving A Source Book of Advertising Art with Over 5.000 Copyright-free
Illustrations from Turn of the Centur
y
France. New York: Braziller, 1964
S
S
3(.
PART 3 New Course Proposals: Master of Publishing
RATIONALE FOR NEW COURSE PROPOSAL
DEPARTMENT: MASTER OF PUBLISHING PROGRAM
PUB 800-5 Text and Context
RATIONALE:
There are three academic core courses in the Master of Publishing Program. They cover
both past, present and future, and social, cultural and technological dimensions. This
course deals with the contemporary significance of publishers and publishing. What is it
that drives publishers, that gives a house or title integrity, a magazine loyal subscribers?
What makes publishing more than a business and how is that dynamic played out with
the economic and legal constraints of national societies and international trade?
S
S
"37
PART 3 New Course Proposals: Master of Publishing
NEW GRADUATE COURSE PROPOSAL FORM
Calendar Information: ?
is
Department:
Master of Publishing Program Course Number-800-5—
Title: Text and Context
Description:
An examination of the two fundamental elements that contribute to our
understanding of the role of publishing in society. Part I examines the medium of print
and its influence on human expression and thought. Part II discusses the publishing
programs of selected contemporary publishers in a cultural and business context and as
social practice.
Credit hours:
5
Vector:3-0-0 Prerequisites: Admittance to Program
Enrolment and Scheduling:
Estimated Enrolment:
15
When
will course first
be offered:
94-3
How often will the course be offered:
once per year
Justification:
This course considers the role of publishers and publishing as cultural
mediators. It considers the nature of the choices publishers make and their importance
and embeddedness in society.
Resources:
Which faculty member will normally teach the course:
Heyer, Lorimer, Beale.
What are the budgetary implications of mounting the course:
See proposal.
Appended: a) Outline of the course
b)
Indication of the competence of the faculty member to give the
course.
cv's attached.
c)
Library resources:
see evaluation and proposal.
Approval:
Dept Grad. Studies Committee:_____________
Faculty Grad. Studies Cmmtte:______________
Faculty:
Senate Grad Studies Cmmtte2c1___
Senate:
Date:____
Date:___ /
Date:
21
/2
Date:-L-/,/fv
Date:_____
.
3?,
a
PART 3 New Course Proposals: Master of Publishing
PUB 800-5 TEXT AND CONTEXT
Master of Publishing Program
Publishing 800
Text and Context
Professor: Rowland Lorimer or Paul Heyer with guests.
Course Description:
An examination of two fundamental elements that contribute to our understanding of the
role of publishing in society. Part 1 examines the medium of print and its influence on
human expression and thought. Part 2 discusses the publishing programs of selected
contemporary publishers in both a cultural and business context.
Students will be responsible not only for the overall content of the course but also for
preparing a major presentation on one of the weekly topics. For this latter purpose
students will consult with the instructor on the necessary material to be consulted. A mid
term and a final essay will be required, each 3,000 words. Grades will be based equally
on the three assignments.
There are no required texts. Students will be expected to read widely in their chosen area
of emphasis.
Week by Week Outline:
Part 1 Historical and Theoretical Background
1.
Orality and Literacy
2.
The Tradition of Western Literacy from Greece to the middle ages
3.
The Printing Press and its Consequences 1
4.
The Printing Press and its Consequences 2
Part
2 Publishers and their Lists
5.
The Philosophies of Publishers
6.
The Development of the List
7.
Balancing the List
8.
Acquisitions of Manuscripts
9.
Manuscript Evaluation
10.& 11.
?
Case Studies: Historical and Modern
12.
Case Studies: Canadian
13.
The Publisher as an Agent in Society
39
PART 3 New Course Proposals: Master of Publishing
TEXT AND CONTEXT
?
BIBLIOGRAPHY PART 1
Bohne, H. Publishing: The Creative Business. Toronto: University of Toronto Press,
1973
Burke, J. The Day the Universe Changed. Boston: Little, Brown,
1985
Darnton, R. The Great Cat Massacre and Other Episodes in French Cultural History.
New York: Basic Books, 1984.
The Business of Enlightenment: A Publishing History of the Encyclopedie.
1775-1800. Cambridge: Belknap Press, 1979.
- The Kiss of Lamourette: Reflections in Cultural History. New York: Norton,
1990.
The Literar y
Underground of the Old Regime. Cambridge, Mass.: Harvard
University Press, 1982.
Revolution in Print: The Press in France. 1775-1800. Berkeley: University of
California Press with New York Public Library, 1989.
-
The Widening Circle: Essays on the Circulation of Literature in Eighteenth
Century Europe.
Phiideiphia: University of Pennsylvania Press, 1976.
De Castell, S. Language. Authority and Criticism: Readings on the School Textbook.
London, Falmer Press, 1988
-- Literac
y
. Society and Schooling: A Reader. Cambridge: Cambridge University
Press, 1986.
De Kerckhove, D. The Alphabet and the Brain: The Lateralization of Writing. Berlin:
Springer- Verlag, 1988
Eco, U. The Name of the Rose. Boston: G.K. Hall, 1984
Eisenstein, E.
?
New York: Cambridge University
Press, 1980.
Goody, J. Literacy in Traditional Societies. Cambridge: Cambridge University Press,
1975.
Havelock, E. Preface to Plato. Cambridge, Mass.: Belknap Press, 1963.
Innis, H. The Bias of Communication. Toronto: University of Toronto Press, 1973.
Empire and Communication. Toronto: University of Toronto Press, 1972.
McLuhan, M. The Gutenberg Galaxy. Toronto: University of Toronto Press.
?
.
.
S
LO
PART 3 New Course Proposals: Master of Publishing
Olson, D. Literacy. Language and Learning: the Nature and Co
0 ?
and Writing. Cambridge: Cambridge University Press, 1
- Media and Symbols: the Forms of Expression. Communication and Education.
Chicago: University of Chicago Press, 1974.
Social Foundations of Language and Thought: Essays in Honor of Jerome S.
Bruner. New York: Norton, 1980.
Ong, W. Oralit y
and Literacy. London: Methuen, 1982.
- Rhetoric, Romance and Technology: Studies in the Interaction of Expression
and Culture. Ithica: Cornell University Press, 1971.
BIBLIOGRAPHY - Part
2
A.C.P. Modes of Publishing: Papers from a Seminar. Toronto: A.C.P., 1979
A.C.P. A Seminar on Children's Book Publishing. Toronto: A.C.P., 1975
Aitbach P.G. & McVey, S. Perspectives on Publishing. Lexington: Lexington Books,
D.C. Heath, 1976
Aitbach P.G. Publishing in India: an Analysis. New Delhi & New York: O.U.P., 1975
.
?
Aitbach P.G. & Rathgeber, E. Publishing in the Third World: Trend Report &
Bibliograph
y
. New York: Praeger, 1980
Assoc. of University Presses: One Book Five Ways: the Publishing Procedures of Five
University Presses. Los Altos, Calif: Wm. Kauffman, 1978
Attenborough, John A Living Memory: Hodder & Stoughton Publishers 1918 - 1975.
London: Hodder, 1975
Bader, Barbara American Picture Books from 'Noah's Ark' to 'the Beast Within'. New
York: Macmillan, 1976
Best, Thomas With an Ear to the Ground: the Prairie Marketplace Report. Edmonton:
Stanton & MacDougal, 1983
Black, M.H. Cambridge University Press 1884
-
1984 Cambridge: CUP, 1984
Blond, Anthony. The Publishing Game. London: Cape, 1971
Bonn, T.L. Under Cover: an Illustrated History of American Mass Market Paperbacks.
New York: 1982
Brock W.H. & Meadows, A.J. The Lamp of Learning: Taylor
&
F
1 rancls
& U
Development of Science Publishing. London: Taylor & Francis, 1984
CFH & SSF Guide to Scholarly Publishing in Canada 4th Ed. Ottawa: 1986
PART 3 New Course Proposals: Master of Publishing
Craker, Trevor Opening Accounts & Closing Memories: Thirt
y Years With Thames &
Hudson. London: Thames & Hudson, 1985
?
0
Benjamin, C.G. U.S. Books Abroad: Neglected Ambassadors. Washington: Library of
Congress, Center for the Book, 1982
Brimer, A. & MacDonald, M. eds. Educational Publishing in Atlantic Canada: the
Potential for Growth Truro Conference Proceedings. Halifax: CLMC, 1983
Burlinghame, Roger Of Making Many Books: a Hundred Years of Writing &
Publishing. New York: Scribner, 1948
Burlinghame, Roger Endless Frontiers: the Stor
y
of McGraw-Hill. New York: McGraw-
Hill, 1959
Cain, M.S. ed. CO-OP Publishing Handbook. Paradise, Calif.: Dustbooks, 1978
Canfield, Cass Up & Down & Around: a Publisher Recollects the Times of His Life.
New York: Harper, 1971
Cassell & Publishers Assoc. Cassell and Publishers Association Director
y
of Publishing
in Great Britain. the Commonwealth, Ireland, South Africa, Pakistan. 12th ed.
London: Cassell, 1987
Cerf, Bennett At Random: the Reminiscences of Bennett Cerf. New York: Random
House, 1971
Clarke, W.H. William Henr
y Clarke
1902-1955:
a Memorial Volume. Toronto: Clarke
Irwin,
1955
Crider, A.B. ed. Mass Market Publishing in America. Boston: G.K. Hall, 1982
Curwen, Peter The UK Publishing Industr
y . Oxford: Pergamon Press, 1981
Curwen, Peter The World Book Industr
y
. London: Euromonitor, 1986
Dana, R. Against the Grain: Interviews With Maverick American Publishers. University
of Iowa, 1986
Davis, Kenneth Two-Bit Culture: the Paperbacking of America. Boston: Houghton
Mifflin, 1984
De Bellaique, Eric The Business of Books: the De Bellaigue Report. London:
Hutchinson, 1984
Demers, P. ed. Scholarly Publishing in Canada: Evolving Present, Uncertain Future.
Ottawa: U.of Ottawa, 1988
Doubleday, F.N. The Memoirs of a Publisher. New York: Doubleday, 1972
Downs, Robert Books That Changed America. New York: Macmillan, 1970
Downs, Robert Books That Changed the World. Chicago: American Library
Association, 1978
PART 3 New Course Proposals: Master of Publishing
0 ?
Duffy, Maureen A Thousand Capricious Chances: A Histor
y
of the Methuen List 1889-
1989. London: Methuen, 1989
Education Publishing Council Publishing for Schools 2nd Ed. London: Publishers
Assoc., 1982
Egoff, Sheila & Belise, Alvine Notable Children's Books. Ottawa: National Library of
Canada, 1973 with supplements
Exman, Eugene The House of Harper. New York: Harper, 1975
Feather, John A Histor
y
of British Publishing. Beckenham, Kent: Croom Helm, 1988
Ford, Hugh Published in Paris: American & British Writers. Printers & Publishers in
Paris 1920 - 1939. London: Garnstone Press, 1975
Gilmer, Walker Horace Liveright: Publisher of the Twenties. New York: David Lewis,
1970
Godfrey, David Gutenberg Two. 2nd ed. Victoria: Press Porcepic, 1980
Gray, J.M. Fun Tomorrow: Learning to be a Publisher, and Much Else. Toronto:
Macmillan, 1978
Gross, Gerald, ed. Editors on Editing. New York: Grosset & Dunlap, 1962
Gross, Gerald, ed. Publishers on Publishing. Grosset and Dunlap: 1961
Gundy, H.P. Book Publishing and Publishers in Canada Before 1900. Toronto:
Biographical Society of Canada, 1965
Hackett A.P. Eighty Years of Best Sellers 1895 - 1977. New York, Bowker, 1967 with
supplements
Hall, C.L. Reference Books for Publishers: a Selected Bibliograph
y.
Tuscaloosa Al.: Hall
Pub. 1985
Hall, Max Harvard Universit y
Press: a History. Cambridge, Mass.: Harvard University
Press, 1986
Harmon, E. & Montagnes I. The Thesis & the Book. Toronto: U. of T., 1976
Heather, Pauline Young People's Reading: a Study of the Leisure Reading of 13 to 15
Year Olds. Sheffield
Henderson, W. Art of Literary Publishing: Editors on Their Craft New York: Pushcart
Press, 1980
Hodges, Sheila Gollancz:
The
Story of a Publishing House 1928-1978. London:
Gollancz, 1978
Hood, Dora The Side Door: Twenty-six Years in My Book Room. Toronto: Ryerson,
1958
43
PART 3 New Course Proposals: Master of Publishing
Howard, Richard Jonathan Cape, Publisher. London: Cape, 1971
Janovich, William Now Barabbas. New York: Harper, 1964
Jenneret, Marsh (?memoirs) Toronto: U. of T., 1989
Jones, H.K. Butterworth's Histor y
of a Publishing House. London: Butterworth, 1980
Joyce, D.F. Gatekeepers of Black Culture: Black-owned
I300E
F'urnisning in tne unitea
States 1817-1981 Westport, Conn.: Greenwood Press, 1983
Keir, David The House of Collins. London: Collins, 1952
Kennedy, Richard A Boy at the Hogarth Press. London: Heinemann, 1972
Klinck, C.L. ed. Literary Histor
y
of Canada: Canadian Literature in English. Toronto: U.
of T. 1976
Knopf, Alfred Portrait of a Publisher. 1915-1965. New York: The Typophites, 1965
Kremer, John The Independent Publishers Book Shelf 3rd ed. Fairfield: Iowa, 1986
Kuel, J.& B.eds. Dear Scott/Dear Max: the Fitzgerald- Perkins Correspondence. New
York: Scribner,1971
Kurian, G.T. The Directory of American Book Publishing: From Founding Fathers to
Today's Conglomerates. New York: Simon & Schuster, 1975
Lanes S.G. Down the Rabbit Hole: Adventures and Misadventures in the Realm of
Children's Literature. New York: Atheneum, 1976
Lehmann-Haupt, H.& Wroth
?
The Book in America. rev.ed. New York: Bowker,
1951
Lorimer, J. Book Reading in Canada. Toronto: ACP 1983
Lusty, John Bound to be Read. London: Cape, 1975
Machiup F. Information Through the Printed Word: the Dissemination of Scholarly.
Scientific and Intellectual Knowledge. New York: Praeger, 1980
Marshall, Howard Jonathan Cape Publisher. London: Cape, 1971
Milner, M. Insatiable Appetites: Twentieth- Century American Women's Best Sellers.
Westport, Conn.: Greenwood Press, 1984
Morgan, Charles The House of Macmillan. London: Macmillan, 1943
Morporgo, J.E. Allen Lane: King Penguin. London: Hutchinson, 1979
Normington, A.L.P. Blackwell's 1879 - 1979: The History of a Famil
y
Firm. Oxford:
Blackwell, 1983
?
0
PART 3 New Course Proposals: Master of Publishing
Norrie, I. Mumb
y
's Publishing & Bookselling in the20th Centur
y.
London: Bell &
0
?
Hyman, 1982
Nowell-Smith, S.ed. Letters to Macmillan. London: Macmillan, 1963
Osterweil Wendy ed. Alternative Press Publishers of Children's Books: a Director
y.
2nd
ed., Madison, Wis.: Cooperative Children's Book Center,
1985
Parker, G.L. Beginnings of the Book Trade in Canada. Toronto: U. of T.,
1985
Petersen C. The Bantam Story. New York: Bantam, 1970
Pierce, Lorne The House of Ryerson: 1829-1928. Toronto: Ryerson, 1954
Roberts, S.C. A Histor
y
of the Cambridge University Press 1521 - 1921. Cambridge:
CUP, 1921
Robinson, P. Publishing for Canadian Classrooms. Toronto: CLMC, 1981
Ross, M. & R. How to Make Big Profits Publishing City and Regional Books: a Guide
for Entrepreneurs. Writers and Publishers. Saguache, Col.: Communication
Creativity, 1986
Ryerson, Egerton The Stow of My Life. Toronto: Wm. Briggs, 1883
Shatzkin, Leonard In Cold T
y
pe: Overcoming the Book Crisis. Boston: Houghton
Mifflin, 1982
Smiles, Samuel A Publisher & His Friends. London: Murray, 1911
Sutherland, Z. & A. Children & Books 5th Ed. New York: Scott Foresman, 1977
Sutcliffe, Peter The Oxford University Press, An Informal History. Oxford: OUP 1978
Tebbel, J.W. Between Covers: A Short Histow of Book Publishing in America. New
York: Oxford, 1987
Tebbel, J.W. A Histor
y.
of Book Publishing in the United States. New York: Bowker,
1972
Unwin, S. The Truth About Publishing 8th Ed. Chicago: Academy Press, 1980
Vinod, K. ed. Book Industr
y
in India: Problems and Prospects. New Delhi: Federation of
Publishers and Booksellers Assoc. in India, 1980
Walker, G. Soviet Book Publishing Policy. Cambridge: C.U.P., 1978
Warburg, Frederic An Occupation for Gentlemen. London: Hutchinson, 1959
Ward, A. & P. The Small Publisher. Cambridge: Oleander Press, 1979
• ?
Watson, K.F.
Canac
Ottawa: Infoscan, 1980
PART 3 New Course Proposals: Master of Publishing
Watt, I. Rise of the Novel. London: Penguin, 1972
Waybright, Victor The Making of a Publisher. London: Weidenfeld & Nicholson, 1968
Wheeler, J.J. ed. Editor to Author: Letters of Maxwell Perkins. New York: Scribner,
1950
Whiteside, T. The Blockbuster Complex: ConglomeratesShow Business and Book
Publishing. Conn.: Weseleyan University Press, 1980
Wilson C. First With the News:
a History of W.H. Smith 1792 - 1972. London: Cape,
1985
Yee, Francis Lok-Wing The Historical Geograph y
of Book Markets in China: a Case
Study of Luilichang. Vancouver: U.B.C., 1982
Zell, H. M. The African Book World and Press: a Director
y
. 2nd ed., Munchen: K.G.
Saur, 1980
.
17^
q4
PART 3 New Course Proposals: Master of Publishing
TRADE REFERENCE BOOKS
American Book Trade Directory. New York: Bowker, annual
Books in Print New York: Bowker, annuals.
Publishers Authors Titles Subject Guide Supplements
Books in Print London: Whittakers, annuals, multi-volumes
Book Trade in Canada Toronto: Ampersand, annual
Canadian Books in Print Toronto: U. of T., annual
International Literary Market Place New York: Bowker, annual
Literary Market Place New York: Bowker, annual
Paperback Books in Print New York: Bowker, annuals Authors Titles Subjects &
Publishers
Publishers Weekly Yearbook, New York: Bowker, annual
Writers and Artists Yearbook London: A & C Black, annual
.
"7
PART 3 New Course Proposals: Master of Publishing
RATIONALE FOR NEW COURSE PROPOSAL
DEPARTMENT: MASTER OF PUBLISHING PROGRAM
PUB 801-5 History of Publishing
RATIONALE:
There are three academic core courses in the Master of Publishing Program. They cover
both past, present and future, and social, cultural and technological dimensions. This
course provides a historical analysis of publishers and publishing. It deals with the
contribution authors and publishers have made to society and the dynamic interaction
between authors, publishers, and society at large. Attention will be paid to the evolution
of publishing in literate society, the dynamics of literate societies and the contribution of
publishers, and the contribution of publishing to the major differences between Western
and Eastern cultures.
.
.
fl
PART 3 New Course Proposals: Master of Publishing
I
.
?
NEW GRADUATE COURSE PROPOSAL FORM
Calendar Information:
Department:
Master of Publishing Program
Course Number-801
-5—
Title:
History of Publishing
Description:
A consideration of publishing from the time of Gutenberg to the present
day. Emphasis will be placed on the role of publishing and publishing policies in
Canadian and other societies.
Credit hours:
5
Vector:3-0-0 Prerequisites:
Admittance to Program
Enrolment and Scheduling:
Estimated Enrolment:
15
When will course first be offered:
94-3
How often will the course be offered:
once per year
Justification:
An appreciation of the role of publishers and publishing can greatly benefit
from a knowledge of an historical perspective. In addition, the role of publishing as a
foundational element of literate society is salient.
Resources:
Whichfaculty member will nOrmally teach the course:
Heyer, Lorimer, Gillies,
Gerson, Stubbs and new and visiting faculty.
What are the budgetary implications of mounting the course:
See proposal.
Appended: a) Outline of the course
b)
Indication of the competence of the faculty member to give the
course.
cv's attached.
c)
Library resources:
see evaluation and proposal.
Approval:
Dep't Grad. Studies Committee:
?
c fq::3
Faculty Grad. Studies Cmmtte:
?
Date:
iK
Faculty:
Senate Grad Studies C
mmtte
(t1y_
—._
?
Date:21—
/L.J%
Senate:
?
Date:_____
0
PART 3 New Course Proposals: Master of Publishing
PUB 801-5 HISTORY OF PUBLISHING
Master of Publishing Program
?
.
Publishing 801
History of Publishing
Professor: Heyer or Lorimer with possible contributions from Gillies, Gerson, Stubbs
Course Description:
A consideration of publishing from Gutenberg to the present day. Emphasis will be
placed on the role of publishing and publishing policies in Canadian and other societies.
A comparative analysis of Western and Chinese publishing will form part of the course.
Students will be responsible not only for the overall content of the course but also for
preparing a major presentation on one of the weekly topics. For this latter purpose
students will consult with the instructor on the necessary material to be consulted. A mid
term and a final essay will be required, each 3,000 words. Grades will be based equally
on the three assignments.
There are no required texts. Students will be expected to read widely in their chosen area
of emphasis.
Week by week outline:
1.
Printingfbookseffing/publishing
Inter-relationship after establishment of print in Western Europe
gradual distinction of functions in Europe
North American parallels
2.
Publishing prior to the 19th century
Religion, philosophy, literature, history, ballads
The nature of audiences
Mechanism of distribution
3.
Publishing and public authority
Licensing and censorship
Emergence of copyright
Development of copyright nationally and internationally
The place of Canada between Britain and the U.S.
4.
Models for examining publishing
descriptive bibliography
the history of the book
economic approach
5.
Publishers of the 19th and 20th centuries 1
family firms in Europe and the U.S.
rationales, policies, methods of operation
6.
Publishers of the 19th and 20th centuries 2
7.
The place of authors in publishing
the circling continuum
?
0
So
PART 3 New Course Proposals: Master of Publishing
individual case studies
editors and their roles
the combined effect of author/publisher on society
8.
Publishing as an international operation
the role of copyright and trading markets
rights sales
agency operations by European colonizers
economic, intellectual and cultural implications
9.
Publishing for the many
reprint series, original series, cheap editions
Everyman, Penguin, the Modern Library audiences, entrepreneurship,
distribution
10.
Specialized Publishing
Education, law, science, writing for children
manuals, dictionaries, encyclopedias, translation
emigrant guides, scholarly presses
private presses and small presses
11.
The influence of changing techniques of production
from hand to mono, linotype and film
lithography and offset
colour printing
. ?
12. ?
Distinctive characteristics of Canadian publishing 1
reading habits of early inhabitants
the book trade and education
centralization in Toronto and Montreal
aspects of regionalism
13. ?
Distinctive characteristics of Canadian publishing 2
the publication of Canadian writers
two industries - one nation
Significant Canadian houses
A comparison with Australia
0
51
PART 3 New Course Proposals: Master of Publishing
HISTORY OF PUBLISHING
?
BIBLIOGRAPHY
A. Background Material
Altbach, Philip G. and Rathgeber, Eva-Maria. Publishing in the Third World: Trend
Report and Bibliograph
y
. New York: Praeger 1980.
Altick, Richard D. The English Common
Public 1880-1900. Chicago
1957.
The Hague.
Martinus
Barzun, Jacques. On Writing. Editing. and Publishing. University of Chicago Press
1971.
Cockburn, Claud. Bestseller: The Books that Ever
y
one Read 1900-1939. Sidgwick &
Jackson 1972.
Coser, Lewis A., Kadushin, Charles, and Powell, Walter W. Books: The Culture and
Commerce of Publishing. New York: Basic Books 1982.
Feltes, N.N. Modes of Production of Victorian Novels. University of Chicago Press
1986.
?
0
Unwin, Sir Stanley. The Truth About Publishing. 8th revised ed., Chicago: Academy
1982.
Book Research Ouarterlv from vol. I, no. 11985.
Fine Print, from vol. I, 1975.
Publishing History.
B. History of the Book
Carpenter, Kenneth E. Books and Society in Histor
y
. Papers of the Association of
College and Research Libraries Rare Books and Manuscripts Preconference.
New York: Bowker 1983.
Darnton, Robert. The Business of Enlightenment: A Publishing History of the
Enc
yclopedia
1775-1800. Cambridge: Harvard University Press 1979.
. "What is the History of Books?" Daedalus. summer 1982, 65-81. An important
analysis of the discipline, with many valuable references to work in France,
Germany, Britain, and the United States.
Darnton, Robert, and Roche, Daniel (eds.). Revolution in Print: The Press in France
1775-1800. University of California Press and New York Public Library 1989.
5.2
I
PART 3 New Course Proposals: Master of Publishing
Eisenstein, Elizabeth L. Print Culture and Enlightenment Thought. Chapel Hill:
University of North Carolina Press 1986.
------. The Printing Press as an Agent of Social Change: Communications and Cultural
Transformations in Earl y
-Modern Europe, 2 vols. Cambridge University Press
1979. See an important critical review in Fine Print, vol. VI, no. 1 (Jan. 1980).
------- The Printing Revolution in Early Modern Europe. Cambridge University Press
1983. Note: This is an abridgment of the longer work, cited above; footnotes are
omitted and the longer version must be used for references.
Escarpit, Robert. Sociologie de la litterature 1958.
Feather, John P. "The Book in History and the History of the Book," Journal of Library
Histor y
, winter 1986, 12-26.
------- "Cross-Channel Currents: Historical Bibliography and l'histoire du livre." Th
e
Library 6th series, vol. II (March 1980):
1715.
Febvre, Lucien and Martin, Henri-Jean. The Coming of the Book: The Impact of
Printing. 1450-1800. London 1976. (A translation of the seminal 1958 work
L'apparition du livre.)
Gross, Gerald, ed. Publishers on Publishing. New York: Grosset & Dunlap 1961.
. ?
Hackett, Alice Payne. Sevent
y
Years of Best Sellers. 1895-1965. New York: Bowker
1968.
Joyce, William L., et al. Printing and Societ
y
in Early America. Worcester, Mass.:
American Antiquarian Society 1983.
Korshin, PaUl J. (ed.) The Widening Circle: Essays on the Circulation of Literature in
Eighteenth-Centur y
Europe. University of Pennsylvania Press 1976.
p. Fritz. Information through the Printed Word: The Dissemination
01
cnoIarIy.
Scientific, and Intellectual Knowledge, 4 vols. Praeger, 1978-80. (I: Book
Publishing; II: Journals; Ill: Libraries; IV: Bibliographic Services.) For a review,
see Scholarly Publishing July 1980.
McKay, Alexander G. ed. The Written Word/Prestige de l'ecrit: Proceedings of the
Royal Society of Canada's Twenty-Second Symposium, March 1980. Ottawa: the
Society 1981. See especially the section on "Publication: Means and Results."
Madison, Charles A. Book Publishing in America. McGraw-Hill 1966.
. Irving to Irving: Author-Publisher Relations, 1800-1974. New York: Bowker
1974.
Mann, Peter H. From Author to Reader: A Social Study of Books. London: Routledge &
Kegan Paul 1982.
0
?
Myers, Robin, and Harris, Michael. Development of the English Book Trade, 1700-
1899. Oxford: Oxford Polytechnic Press 1981.
53
PART 3 New Course Proposals: Master of Publishing
Sale and distribution of Books from 1700. Oxford: Oxford Polytechnic Press
1982.
Rivers, Isabel (ed.) Books and their Readers in Eighteenth-Centur y
England. Leicester
University Press, St. Martin's Press 1982.
Sabine, Gordon and Patricia. Books That Made the Difference: What People Told Us.
Library Professional Publications 1983.
Smith, Roger H., ed. The American Reading Public: A Symposium from the Winter
1962 issue of Daedalus. Bowker 1964.
Tebbel, John. Between Covers: The Rise and Transformation of American Book
Publishing. New York: Oxford 1987.
• A Histor y of Book Publishing in the United States. 4 vols. New York: Bowker
1972-81.
Hall, David D. On Native Ground: From the Histor
y
of Printing to the Histor y
of the
Book. Worcester, Mass.: American Antiquarian Society 1984. See also his "The
History of the Book: New Questions? New Answers?" Journal of Library
Histor y, winter 1986.
Hall, David D., and Hench, John B. (eds.). Needs and Opportunities in the Histor y
of the
Book: America, 1639-1876. Worcester, Mass.: American Antiquarian Society
1987.
Tanselle, Thomas. The Histor
y
of Books as a Field of Study. Chapel Hill, N.C. 1981.
(Lecture, Hanes Foundation, University of North Carolina.)
C. Histories and Biographical Material
(1) American
Ballou, Ellen B. The Building of the House: Houghton Muffin's Formative Years.
Houghton Mifflin 1970.
Berg, A. Scott. Max Perkins. Editor of Genius. New York: Dutton 1978.
Burlingame, Roger. Endless Frontiers: The Stor y
of McGraw Hill. McGH
1959.
Canfield, Cass. Up & Down & Around: A Publisher Recollects the Time of his Life.
New York: Harper's Magazine Press 1971.
Cerf, Bennett. At Random: Reminiscences. New York: Random House 1977.
Commins, Dorothy. What is an Editor? Saxe Commins at Work. University of Chicago
Press 1978.
Doran, George. Chronicles of Barabbas 1884-1934. New York: 2nd ed., Holt, Rinehart
& Winston
1952.
5L
a
PART 3 New Course Proposals: Master of Publishing
Doubleday, F.N. The Memoirs of a Publisher. New York: Doubleday 1972.
Exman, Eugene. The House of Harper. New York: Harper & Row 1967.
Fruge, August. "The Metamorphoses of the University of California Press," Scholarly
Publishing, Jan. 1984,
p.
161.
Gilmer, Walker. Horace Liveright: Publisher of the Twenties. New York: David Lewis
1970.
Hall, Max. Harvard University PresS: A Histor y
. Harvard University Press, 1986.
Haydn, Hiram. Words and Faces. New York: Harcourt Brace Jovanovich 1974.
Jovanovich, William. Now, Barabbas. New York: Harper & Row 1964.
Latham, Harold S. My Life in Publishing. New York: Dutton
1965.
Perkins, Maxwell. Editor to Author: The Letters of Maxwell E. Perkins. Scribner,
1950.
(2) British
Barker, Nocolas. The Oxford University Press and the Spread of Learning: An Illustrated
History
1478-1978. Oxford 1978.
Black, M.H. Cambridge University Press 1584-1984. Cambridge University Press 1984.
Briggs, Asa. ed. Essays in the Histor y
of Publishing in Celebration of the 25th?
Anniversar y
of the House of Longman. London: Longman 1974.
Dickson, Lovat. The House of Words. Macmillan 1963. Also in paperback.
Hodges, Sheila. Gollancz: The Story of a Publishing House 1928-1978. London:
Gollancz 1978.
Howard, Michael S. Jonathan Cape. Publisher. London: Cape 1971.
Jones, H. Kay. Butterworths: Histor y
of a Publishing House. London: Butterworths
1980.
Lambert, J.W., and Ratcliffe, Michael. The Bodle
y
Head 1887-1987. London: the
Bodley Head 1987.
Morgan, Charles. The House of Macmillan 1843-1943. London: Macmillan 1943.
Morpurgo, J.E. Allen Lane: King Penguin. London: Hutchinson 1979.
Murray, K.M. Caught in the Web of Words: James Murra
y
and the Oxford English
Dictionar y
. Yale University Press 1977. In paperback.
Nelson, James G. The Early Nineties: A View from the Bodlev Head. Harvard
University Press 1971.
ss.
PART 3 New Course Proposals: Master of Publishing
Nowell-Smith, Simon. The House of Cassell. 1848-1958. Cassell
1958.
Sutcliffe, P.H. The Oxford University Press: An Informal Histor
y.
Oxford 1978.
Unwin, Philip. The Publishing Unwins. Heinemann 1972.
Woolf, Leonard. Downhill All the Wa
y
. Hogarth 1967. Woolf Autobiography, vol. V.
(3) European
Assouline, Pierre. Gaston Gallimard: A Half-Centuiv of French Publishing. New York:
Harcourt Brace Jovanovich 1988 (in French 1984).
Lowry, Martin. The World of Aldus Manutius: Business and Scholarship in Renaissance
Venice. Ithaca, N.Y.: Cornell University Press 1979.
D. Canadian Publishing
(1) Studies, Documents, Reference
A Bibliograph
y
of Canadiana, ed. Frances M. Staton and Marie Tremaine 1934; 1st
suppi.
1959.
2nd suppi. in 3 vols. ed. Sandra Alston and Karen Evans; vols. 2 and
3 o this suppls. 1985, 1986.
Brotten, Delores, and Birdsall, Peter. Paper Phoenix: A Histor
y
of Book Publishing in
English Canada. Victoria: CANLIT 1980.
The Canadian Encyclopedia, 4 vols. 1988: see pertinent entries.
Berger, Carl. The Writing of Canadian Histor y
. Oxford University Press 1976.
Cau, Ignace. L'Edition au Quebec de 1960 a 1977. Memoire presente a la faculte des
arts et des sciences de Funiversite de Montreal, departement de sociologie.
Quebec: Ministere des Affaires culturelles 1981.
Dictionar y
of Canadian BiographvlDictionnaire biographigue du Canada: biographies of
printers, booksellers, publishers, editors, authors.
Dictionnaire des ouevres litteraires du Ouebec, ed. Maurice Lemire, 6 vols. Fides 1978-
86.
Donnelly, F. Dolores. The National Librar y
of Canada: An Historical Anal
y
sis or tt
Ottawa: Canadian Library Association 1973.
Dumont, Fernand, et Falardeau, Jean-Charles. Litterature et societe canadienne-francaise
1964.
Fleming, Patricia Lockhart. Upper Canadian Imprints. 1801-1841: A Bibliography.
University of Toronto Press; National Library. of Canada 1988.
Halpenny, Francess G. (ed) Editing Canadian Texts. Toronto: Hakkert
1975.
5',
PART 3 New Course Proposals: Master of Publishing
Harman, Eleanor (ed.) The University as Publisher 1961.
Hulse, Elizabeth. A Dictionar y
of Toronto Printers, Publishers, Book-sellers and Allied
Trades, 1798-1900. Toronto 1982.
L'Imprime au Quebec: aspects historigues (18e-10e siecles, sour la direction de Yvan
?
Lamonde. Quebec: Institut quebecois de recherche sur la culture 1983.
Literar y Histor y
of Canada, ed. Carl F. Klinck et al., 2nd ed., 3 vols. 1976. See relevant
material contributed by H. Pearson Gundy, Gordon Roper, Desmond Pacey,
Claude Bissell, W.H. New, George Woodcock. Volume
W
(in press) will contain
a retrospective and descriptive chapter, "From Author to Reader," by Francess G.
Halpenny.
Ontario, Royal Commission on Book Publishing 1971-72. Background Papers (1972);
Canadian Publishers and Canadian Publishing (1973). Toronto: Queen's Printer.
Parker, George L. The Beginning of the Book Trade in Canada. University of Toronto
Press 1985.
Royal Commission on National Development in the Arts, Letters, and Sciences ( the
Massey Commission). Report 1951.
Symons, T.H.B. To Know Ourselves: The Report of the Commission on Canadian
Studies, vols. I, II. Association of Universities and Colleges of Canada 1975.
(There is a summary version available in paperback.)
Toye, William, ed. The Oxford Companion to Canadian Literature. New Press 1972.
Tremaine, Marie. A Bibliography of Canadian Imprints 1751-1800 1952.
Whiteman, Bruce, et al. A Bibliography of Macmillan of Canada Imprints 1906-1980
1985.
Wiseman, John. Publishing History, vol. 12 (1982) 17-50 (on 19th century dissemination
of books and periodicals in Ontario).
57
.
PART 3 New Course Proposals: Master of Publishing
RATIONALE FOR NEW COURSE PROPOSAL
DEPARTMENT: MASTER OF PUBLISHING PROGRAM
PUB 802-5 Technology and the Evolving Form of Publishing
RATIONALE:
There are three academic core courses in the Master of Publishing Program. They cover
both past, present and future, and social, cultural and technological dimensions. This
course deals with ongoing technological and structural changes to publishing. Both the
internal dynamics of the firm and the technological environment will be addressed. The
course is intended to provide an understanding of likely changes that will occur and
strategies for taking advantage of those changes. At the same time the limitations of
technology as a agent of social changes will be discussed.
.
0
9
E40
PART 3 New Course Proposals: Master of Publishing
NEW GRADUATE COURSE PROPOSAL FORM
Calendar Information:
Department:
Master of Publishing Program
Course Number-802-5—
Title:
Technology and the Evolving Form of Publishing
Description:
An examination of the nature of technology and the social, cultural, legal,
economic and political implications of evolving publishing business forms, publication
formats, markets, policies and especially technology Opportunities for Canadian
publishing in domestic and global markets will be emphasized.
Credit hours: 5 Vector:3-0-0 Prerequisites:
Admittance to Program.
Enrolment and Scheduling:
Estimated Enrolment:
15
When will course first be offered:
94-3
How often will the course be offered:
once per year
Justification:
Publishing takes place within an evolving technology. Understanding the
nature of technology in general and the specific attributes of publishing technology is a
necessary element to any functioning publisher.
Resources:
. ?
Which faculty member will normally teach the course:
Lorimer with new and visiting
faculty.
What are the budgetary implications of mounting the course:
See proposal.
Appended: a) Outline of the course
b)
Indication of the competence of the faculty member to give the
course.
cv's attached.
c)
Library resources:
see evaluation and proposal.
Approval:
Dep't Grad.
Studies Committee:
?
Date:____
Faculty Grad., Studies Cmmtte:
?
&l21vi ?
Date:
L
&...
20
Faculty:
Senate Grad Studies
?
Date:
LLZJ/V
Senate:
PART 3 New Course Proposals: Master of Publishing
PUB 802-5 TECHNOLOGY AND THE EVOLVING FORM OF PUBLISHING
Master of Publishing Program
Publishing 802
Technology and the Evolving Form of Publishing
Professor: Lorimer and others
Course Description:
An examination of the nature of technology and of the social, cultural, legal, economic
and political implications of evolving publishing business forms, publication formats,
markets, policies and especially technology. Opportunities for Canadian publishing in
domestic and global markets will be emphasized.
Students will be responsible not only for the overall content of the course but also for
preparing a major presentation on one of the weekly topics. For this latter purpose
students will consult with the instructor on the necessary material to be consulted. A mid
term and a final essay will be required, each 3,000 words. Grades will be based equally
on the three assignments.
There are no required texts. Students will be expected to read widely in their chosen area
of emphasis.
Week by Week Outline:
Part 1 Background
1.
The Foundations of Publishing: Overview
2.
A Heterogeneous Industry: Technological, Cultural and Material Form
3.
Recent Technological Change: New Processes, new Alignments
Part 2 Current Forms. Practices and Trends
4.
Production and Manufacture
5.
Distribution and Fulfillment: National and International Systems and Structures
6.
Writing and Editing
8.
Layout, Design and illustration,
9.
Evolving Material Forms
10.
Ownership
11.
Finance
12.
Markets and Marketing
13.
Developing Countries, their cultures and their markets
0
-I
Carter,
America,
ss of
PART 3 New Course Proposals: Master of Publishing
. ?
TECHNOLOGY AND THE EVOLVING FORM OF PUBLISHING
BIBLIOGRAPHY
Aldana, P. Canadian Publishing: An Industrial Strateg
y
for Its Preservation and
Development in the Eighties. Toronto: ACP, 1980.
Aitbach, P.G. & Rathgeber, E. Publishing in the Third World: Trend Report and
Bibliograph
y
. New York: Praeger Publishing, 1980
& McVey, Sheila, eds. Perspectives on Publishing: Annals of the American
?
Academy of Political and Social Sciences. Lexington, Mass.: Lexington Books,
1978.
Association of Canadian Publishers. Proposal for Development of Options for Action in
Key Sectors Of Canadian Book Distribution. Bookstore Sector Study. An Outline
of the Canadian Distribution
System
for Canadian-authored and Imported Titles.
1984.
Bailey, Herbert S. The Traditional Book in the Electronic Age. New York: R.R. Bowker,
1978.
Beniger, James R. The Control Revolution: Technological and Economic Origins of the
?
Information Society. Cambridge, Mass.: Harvard University Press, 1986.
Book and Periodical Development Council. Developing a Reprographv Collective in
Canada. Final Report. Toronto: BPDC, 1986.
Business Communications Staff. Electronic Commercial Publishing. S.1.: Business
Communications Staff, 1984.
Canada. Consumer and Corporate Affairs. Collective Agencies for the Administration of
Copyright.
Ottawa: Ministry of Supply and Services Canada, 1983.
Cole, John Y. The International Flow of Information: A Trans-pacific Perspective.
Washington: Library of Congress, 1981.
Commission of European Communities. The Impact of New Technologies on Publishing.
Munich: K.G. Saur, 1980.
Communications Canada. From Gutenberg to Telidon: A White Paper on Copyright.
Ottawa: Ministry of Supply and Services, 1984.
----------An Assessment of Electronic Publishing Products and Industr
y
in Canada.
Evans Research Corporation, 1988.
-----------Assessment
-
Courseware Component. National Library, 1988. Report of the
•
Task Force on Canadian Librar y
Statistics. 1988
—
-----------Desktop Publishing in Canada. Evans Research Corporation, 1988.
1
PART 3 New Course Proposals: Master of Publishing
Compaine, Benjamin. The Book Industr y
in Transition: An Economic Study of Book
Distribution and Marketing. New York: Knowledge Industry Publications, 1978.
"New Competition and Media."
RundFunk Und Fernsehen
33
(1985):
380-91.
Coser, Lewis A., Charles Kadushin and Walter Powell. Books: The Culture and
?
Commerce of Publishing. 2nd ed. New York: Basic Books,
1985.
Curtis, Richard. Beyond the Bestseller: A Literar y
Agent Takes You Inside the Book
Business. S.1.: New American Library, 1989.
Curwen, Peter J. The World Book Industr
y
. London: Euromonitor, 1986.
Dana, Robert. Against the Grain: Interviews with Maverick American Publishers. Iowa
City: University of Iowa Press, 1986.
De Bellaigue, Eric The Business of Books: The De Bellaigue Report. London:
Hutchinson, 1984.
Dessauer, John P. Book Industr y
Trends. New York: Book Industry Study Group.
Annual.
Ellul, Jacques. The Technological Society. New York: Knopf, 1964.
Fujimoto, Nobuhiko. The Magazine Industr
y
in Japan: An Exploration of New Sales and
Distribution Channels. 1984.
Grant, George. Technology
and Empire: Perspectives on North America. Toronto: House
of Anansi, 1969.
Gurnsey, John. Electronic Publishing Trends in the United States and Europe. Oxford:
Learned Information, 1982.
Hiebert, Ray Eldon and Carol Reuss, eds. Impact of Mass Media: Current Issues. New
York: Longman, 1985.
Hills, Philip J., ed. The Future of the Printed Word: The Impact and the Implications of
the New Communications Technology.London: Frances Pinter, 1980.
Hjerppe, Roland. "Electronic Publishing: Writing Machines and Machine Writing."
Annual Review of Information Science and Technology. (1986): 123-66.
Horowitz, Irving Louis. Communicating Ideas: The Crisis of Publishing in a Post-
Industrialist Society. New York: Oxford University Press, 1986.
International Resources Development Inc. In-Plant Publishing in the Age of Corporate
?
Electronic Publishing. S.1.: International Resource Development, 1984.
Lorimer, Rowland. "Implications of the New Technologies of Information". In Scholarly
Publishing, Vol. 16 No. 3, April, 1985
Owen, Peter. Publishing: The Future. S.1.: Owen Ltd., 1989
PART 3 New Course Proposals: Master of Publishing
•
?
Publishers Year Book. New York: R.R. Bowker. Annual
Social Sciences and Humanities Research Council. n.d. Task Force on Technolog
y
and
Research Communication. (Figures to 1984)
Whiteside, Thomas. The Blockbuster Complex: Conglomerates. Show Business and
Book Publishing. Conn.: Wesleyan University Press, 1980.
.
0
PART 3 New Course Proposals: Master of Publishing
NEW GRADUATE COURSE PROPOSAL FORM
Calendar Information:
Department:
Master of Publishing Program
Course Number
-
899- 10
Title:
Publishing Internship or Project
Description:
Students are placed in an applied setting. The work they undertake must be
of sufficient depth and breadth to allow the student the opportunity to demonstrate his or
her acquired knowledge and skills. Students will be required to produce two reports; the
first, a Work Report which will be an appraisal of the student's work experience, and the
second, a Project Report which will be an investigation and analysis of a particular
problem or case.
Credit hours:
10
Vector:
NA ?
Prerequisites:
Admittance to Program.
Enrolment and Scheduling:
Estimated Enrolment:
15
When will course first be offered:
94-3
How often will the course be offered:
once per year
Justification:
The internship provides an opportunity for students to apply knowledge
and skills gained in the program in an applied setting.
Resources:
Which faculty member will normally teach the course:
Two faculty of the program
and one professional supervisor at the place of the intership.
What are the budgetary implication of mounting the course:
See proposal.
Appended: a) Outline of the course
b)
Indication of the competence of the faculty member to give the
course. cv's attached.
c)
Library resources:
see evaluation and proposal.
Approval:
Dep't Grad. Studies Committee:
Faculty Grad. Studies Cmmtte:
?
áf'
Faculty:
Senate Grad Studies
Senate:
Date:____
Date:
?
20
El
DateR/ /,Z--
c13
Date:.4.J,4/
Date:_____
0
PART 4 Master of Publishing Proposal
PART 4 ?
PROGRAM PROPOSAL
MASTER OF PUBLISHING
AT
SIMON FRASER UNIVERSITY
Contents
PROGRAM PROPOSAL
APPENDICES
1.
Oxford Polytechnic Course Schema
2.
Draft Letter of Agreement between Simon Fraser University and Publishing
Institution Regarding Internship Placement and Responsibilities
3.
Short Biographies of Proposed Adjunct Faculty
L
65
PART 4 Master of Publishing Proposal
Master of Publishing ?
Simon Fraser University
I GENERAL INFORMATION MASTER OF PUBLISHING
1.
Title of Program: Master of Publishing
2.
Credential to be awarded to Graduates: M. Pub.
3.
Administrative Unit to offer program: the Master of Publishing Program, Faculty
of Arts.
4.
Administrative Structure: The Publishing Studies Graduate Program Committee
will be composed of at least seven persons selected from those who are active in
teaching in the program, from industry, and from the students enrolled in the
program. It will be Chaired by the Director of the program.
5.
Schedule for Implementation: September, 1994.
II PROGRAM DES CRWI1ON
1.
Objectives:
To provide prospective students who are engaged in publishing or preparing for a
career in publishing with an opportunity to pursue professional graduate studies in
publishing on a full or part time basis.
To provide the opportunity to prospective students to increase their knowledge
and understanding of publishing and their abilities to function as professional
publishers.
To provide publishers with a way to increase the capabilities of their staff.
2.
Relationship of Program to Role and Mission of the University
Simon Fraser University was founded in
1965
in part as a complement to existing
higher education in the province. It has sought to address new areas and new
methods of enquiry, and to integrate university and industry by forming such
interdisciplinary departments as communication, criminology and kinesiology.
The university has also mounted interdisciplinary professional Masters programs
in recognition of the growing need and demand for professional expertise in areas
such as pest management, resource management and business administration. It
has delivered these programs over three semesters of study per year and sought
ways -- such as evening courses -- to address the needs of part time students.
The Faculty of Arts has itself served both as a home for interdisciplinary studies
and for programs of a professional nature, for example, the public history
program, criminology, studies in the arts, gerontology, etc.
With the opening of Simon Fraser Harbour Centre the university is consolidating
its commitments to mid-career learning and to professional programs for people
with already chosen careers.
4 ?
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PART 4 Master of Publishing Proposal
• ?
The proposed program follows in the footsteps of other professional Masters
programs at Simon Fraser directed at particular areas of activity. It builds on
existing faculty research and teaching in the Departments of English and
Communication.
?
3.
?
The Nature of the Proposed Program
The proposed program is designed for both full time and part time study. Courses
will normally be given in the evening and full use will be made of the summer
semester. Full time students with industry experience and/or academic
background in publishing may complete course work for the program in one year
(three semesters) provided they are able to devote their entire attention to the
program.
The full set of core courses in the program will be scheduled once each academic
year. The course offerings will be spread over the three semesters of the
academic year.
The proposed program is built on an analysis of the needs of a number of types of
prospective students. They include those who:
1.
plan to enter the publishing industry
2.
wish to advance their careers in the industry
3.
may engage in publishing but work for businesses or institutions
whose primary activity is not publishing
4.
may work for agencies directly concerned with the publishing
industry, e.g., Communications Canada, the Canada Council, private
granting organizations or provincial cultural agencies
5.
may wish to undertake applied or basic research in the area. (It is the
intent of the program to direct students wishing to become researchers or
scholars to enroll in academic programs such as Communication, English
or Business Administration, taking some of their courses from the Master
of Publishing program.)
?
4. ?
Current Education and Research in Publishing at Simon Fraser University
A number of existing initiatives at Simon Fraser University make it a logical
home for a Master of Publishing and for a national education and research centre
focussed on publishing industry needs. Within Simon Fraser University several
commitments to research and teaching related to the publishing industry have
already been made. For example, faculty in the the Departments of English and
Communication have carried out academic research into the history of publishing,
trade and educational publishing and currently teach courses on book and
magazine publishing. Also, the Canadian Centre for Studies in Publishing has
undertaken a number of contracts and conferences oriented to publishing. A
publishing minor was mounted in 1989 composed of courses in the Departments
of English and Communication.
An annual program of professional development seminars is also being offered
through Continuing Education on several aspects of writing and editing, for
Cl
'p ?
p
PART 4 Master of Publishing Proposal
example, the history of the book, "desktop" publishing, marketing, distribution
and promotion, and business and publishing practices for short-run or specialized
titles.
5. ?
Other Graduate Programs in Publishing
Until the last few years in Canada and elsewhere, research and teaching on the
publishing industry was carried on largely by individual scholars and by industry
itself. In contrast the press and broadcasting were studied in graduate schools of
English, history, sociology, journalism and communiôation. However, beginning
in 1990 publishing studies programs have been emerging quickly in the Western
world. They have been oriented to both the academic study of publishing and to
professional education in publishing. Programs now exist in a wide variety of
places including Paris, London, Cambridge, Cambridge, Mass., Oxford, Stanford,
Chicago, New York, Prague, Tempe Arizona, Denver, etc. A learned society, the
Society for the History of Authorship, Reading and Publishing (SHARP) and an
Internet Group (SHARP-L) have been established.
There is no comprehensive professional graduate program in Canada in
publishing. Nor is there any program that teaches acquisition, editing, design,
production, management, marketing and cultural studies as integral parts of
publishing. This situation exists in spite of the crucial role journal and book
publishing play in the academy.
Recently, in consultation with the Canadian Centre for Studies in Publishing, an
undergraduate program has been mounted at the Université de Quebec a
Montréal. Also, stimulated by activities generated by the Canadian Centre for
Studies in Publishing and in consultation with the Centre, Ryerson Polytechnical
Institute is mounting an undergraduate program focussed on editing. Community
and technical colleges have also been mounting courses and programs which
focus on a lower level of expertise and the technical side of publishing. Outside
Canada there are three notable professionally oriented graduate programs in
publishing.
1.
The first is offered by the Oxford Polytechnic and grants a graduate
diploma. It is designed to introduce the skills needed by industry entrants.
See Appendix 1 for course schema.
2.
A second program is given at the University of Bordeaux. It consists of
a graduate diploma approximately equivalent to a Master's and consists of
course work as well as an internship. In addition, a student may take a
doctorate by adding on a wider range of reading and completing a
dissertation.
3.
Finally, New York University offers a doctorate to individual students
who choose from a range of courses relevant to publishing offered
throughout the university. The doctorate is designed to be an academic
degree but it allows the student considerable exposure to the industry.
6. Relationship to programs at other B.C. universities.
A number of feeder programs exist in the colleges of British Columbia centred on
writing and on the technical aspects of publishing. We have developed links to
?
0
8
PART 4 Master of Publishing Proposal
these programs and will continue to maintain close contact so that we may predict
the level of practical skills training available elsewhere.
A second feeder program exists within the Creative Writing Department of the
University of Victoria. It is similar to the college programs and is composed of
three courses, Publishing Procedures and Practices (206), Publishing Procedures
(306), and Seminar in Publishing Procedures (306b).
Of course the undergraduate minor is also a feeder program for the Masters.
No related graduate programs exist. The proposed program is a professional
program with a strong academic component that builds on the research and
teaching interests of faculty in the Departments of English and Communication at
Simon Fraser. A new faculty member in the Department of History, John Stubbs,
has an interest in this area and we will solicit his contribution ot the program. It
may also be that faculty joining the Faculty of Business Administration will have
something to contribute to the new program.
7. The Proposed Program at Simon Fraser
The approach to be taken at Simon Fraser is designed to be parallel in its philosophy and
academic level to Masters programs in Journalism and Librarianship offered at other
universities. In overview, the program is composed of four components as follows:
1. An entry level requirement encompassing knowledge of business, the
publishing industry, and the content and dynamics of publishing in a social and
literary context.
2.
An academic program of three 800 level core courses drawing largely on
existing expertise as it may be made available.
3.
A series of three graduate level professional core courses (numbered at the 600
level).
4.
An internship similar to that offered for other professional degrees such as the
Master of Engineering. (For students with industry experience and current
employment, the internship will focus on a publishing project.)
Note: The 600 and 800 series numbering denotes the academic and professional focus of
the two sets of courses and is not indicative of ranking in either academic status or
difficulty.
The following outlines the program.
0
PART 4 Master of Publishing Proposal
.
MASTER OF PUBLISHING
COURSE
SEQUENCE
PROFESSIONAL CORE COURSES
PUB 600-4 Topics in Publishing Management
PUB 601-4 Editorial Theory and Practice
PUB 602-4 Design and Production Control in Publishing
ACADEMIC CORE COURSES
PUB 800-5 Text and Context
PUB
801-5
History of Publishing
PUB
802-5
Technology and the Evolving Form of Publishing
INTERNSHIP
PUB 899-10 Publishing Internship
8.
?
Curriculum
The proposed program will conform to the General Regulations for graduate studies
as set out in the SFU calendar. Specific requirements are set out below.
Applicants must hold a bachelors degree from a Canadian university or an equivalent
qualification from a foreign university or other post secondary institution with some
introduction to publishing. This means that certain bachelors degrees such as some
performance degrees will not be regarded as equivalent. The minimum expected
level of achievement is a second class standing.
Students entering the program will be expected to have a minimum acquired
knowledge of publishing. This knowledge will be assessed through interviews, an
evaluation of documents and experience, and in some areas, an examination. Should
candidates be found not to have the knowledge, understanding and skills necessary
for entry into the program, they will be advised that they may gain those skills by
successfully completing the following courses or their equivalents:
CMNS 371-4
CMNS 372-4
ENGL 388-4
BUS 251-3
BUS 254-3
BUS 343-3
The Structure of the Publishing Industry
The Publishing Process
The Author and Book in Society
Financial Accounting I
Managerial Accounting I
Introduction to Marketing
Masters candidates are required to complete:
- Thirty semester hours of course work,
- A ten-credit Internship or Project undertaken in an applied setting.
70
PART 4 Master of Publishing Proposal
•
?
- A ten-credit Internship or Project undertaken in an applied setting.
An appropriate level of documentation and reporting of the internship experience
is required. For example, a student involved in a marketing program for a new
fiction list would write a report of the development and implementation of the
program and provide an evaluation of its initial success.
Courses emphasize three areas;
1.
a social analysis of publishing,
2.
the publishing arts, including writing, illustration and design, and,
3. the business of publishing.
The intention is to ensure an integrated understanding and knowledge of the full
significance of publishing.
8a. ?
Courses
The teaching of both fundamental principles and informing theories will be
emphasized. Courses are also designed to prepare students to make a substantial
contribution in a job setting upon graduation. They will familiarize students with
publishing practice and will also provide the knowledge necessary to understand
and lead industry.
In overview the content of the program will draw from the following bodies of
O ?
knowledge;
1.
literary studies especially composition, editing and the creation and
dissemination of literature;
2.
communication, especially social theory and policy studies, theories of
communication concerning print, graphic art and design;
3.
Marketing, consumer behaviour, accounting and law.
The proposed courses are listed below. Some require access to a production lab
equipped with personal computers, a laser printer, an optical scanner, paste-up
stations and other basic tools of the trade. A recent donation by Apple Canada
has been made to partially equip such a lab.
8b. The M. Pub. Internship
A key component of the M. Pub. program is a significant industry experience
which integrates knowledge gained during the student's graduate studies with the
demands of an applied setting. This internship is to be performed in the
workplace, typically in industry, public institutions or government. As noted, an
appropriate level of documentation and reporting is required. The internship is
expected to last four months.
Potential placements for students will be developed by the program and
.
?
?
specifically the Director. If ever a shortfall of places or difficulty is experienced
in placing the student, the responsibility for finding a placement for his or her
internship will fall to the student.
.7,
PART 4 Master of Publishing Proposal
The internship will be overseen by a Supervisory Committee composed of two
faculty members of Simon Fraser and one industrial supervisor. This committee
shall be formed in the semester prior to the planned internship and no later than
one month prior to the beginning of the internship. An outline of the project to be
undertaken during the internship must be approved by the student's supervisory
committee no later than one month prior to the beginning of the internship.
During the internship the student will receive academic supervision as required
from the student's Senior Supervisor at the university. Day to day supervision
will be the responsibility of a designated associate of the program who will be a
member of the student's supervisory committee. In the case of very small
companies, alternative arrangements may be made for supervision.
The internship will focus on a specific project. The project will be initiated by the
student, by the student's associate or by the associate's employer. The student will
draw up an outline that defines the scope of the project, plans for documentation
and reporting, anticipated activities, schedule and conclusion. The outline will be
approved by the student's Supervisory Committee, and the Director of the Master
of Publishing program.
The student will be required to produce two reports; the first, a Work Report
which will be an appraisal of the student's work experience, and the second, a
Project Report which will be an investigation and analysis of a particular problem
or case. The latter will serve as a record and interpretation of the project.
The Supervisory Committee and the Director will assess the student's project on
the basis of the conduct of the project, quality of the work, and quality of the
reports. Similar to the model of the Master of Business Administration there will
be no oral examination, however, the Project Report will be submitted in
accordance with paragraph 1. 10.6 of the General Regulations for Graduate
Studies.
Commitment of the company or institution and the University to the placement of
students will be formalized by a letter of agreement. A draft of that letter is to be
found in Appendix 2.
Some examples of typical internship projects follow:
1.
The development and analysis of a marketing plan for a new title or
series.
2.
Analyses of sales patterns, e.g., by region, by genre, by author
categories, etc.
3.
Analyses of current theory and current cover designs of best sellers in
certain categories and their application to a specific new title.
4.
Analyses of design and typography of various categories of books
relating those variables to other elements such as marketing, press
identity, etc.
5.
Analyses of profitability by genre or other category within one
publishing house.
6.
Presentation of a title for acquisition with readers reports, market
analysis, projected cost, sales, etc.
9. ?
Consultation with non-university agencies
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PART 4 Master of Publishing Proposal
•
?
The proposed program is the result of a joint university/industry consultation.
The professional nature of the proposed program together with the lack of
comparable programs in Canada and the relative lack of such programs in other
countries suggested that the development of the program should take place in
close consultation with industry.
Industry participation has taken a number of forms. Through initial contacts with
national associations a working committee was formed consisting of respected
industry members representative of various industry sectors, e.g., scholarly
publishing, general publishing, literary publishing, genre publishing, librarianship
and editing. This working committee presented a detailed description of the
program to a national forum representative of
all
industry groups; writers, poets,
booksellers, editors, publishers, librarians, and academics. Following this
meeting the program was revised and a detailed proposal of some 70 pages
entitled Prospectus of the Canadian Centre for Studies in Publishing was printed
and over 1000 copies distributed. The Prospectus included descriptions of a
research program, a set of undergraduate courses and set of professional graduate
courses complete with one-paragraph course outlines.
In spite of delays, the industry has continued to support the program and has
provided funds to assist in its implementation. Several firms have also sought out
and employed students of the undergraduate minor.
ifi
NEED FOR PROGRAM
1. ?
Rationale for a Graduate Publishing Program
Until the 1960s, publishing and bookselling in Canada were limited in size--the
domestic book market was estimated to be worth $222 million per annum--and
largely dominated by subsidiaries and sales agencies. Since that time, the market
has grown to be worth over $1.4 billion per annum, and many Canadian-owned
publishing companies have sprung up in every province. Recently, Canadian
publishers have seen a number of their authors in demand in international
markets.
Such a rapidly expanding and increasingly complex industry can no longer
adequately train its owners, managers and workers on the job. The apprenticeship
system, which has produced so many of the country's excellent booksellers,
publishers, editors and designers, is a burden on an industry which depends for
survival on small profit margins. It must be replaced with an formal means of
passing on to a new generation, the knowledge and experience of those who have
created and sustained the book trade in Canada.
Given the increasing importance of textual information in society, especially
electronic processing of textual inforamtion, and the increasing complexity of the
industry, there is a clear need for industry personnel to obtain professional
qualifications. Consistent with professional programs in archival studies and
librarianship, it would seem wise that professional qualifications be built on the
minimum of a bachelor's degree. Because publishers must deal with often subtle
and sophisticated texts, they must possess both a high degree of literacy and a
sophistication in the subject of the text. Publishers must also have a keen
• ?
appreciation of cultural issues. Ideas germinate in the writing of text and are
made public through print (or, in some cases, electronic displays of text).
73
PART 4 Master of Publishing Proposal
Publishers are the gatekeepers of the ideas of society. Few publishers could
expect to succeed without an undergraduate university education.
?
Is
This rationale was confirmed at various activities in which the Canadian Centre
for Studies in Publishing has been involved. Specifically, at a recent conference
on publishing education participants as widely divergent in their positions as free-
lance editors and the President of the Publishing Division of International
Thomson
praised
the program and initiative of Simon Fraser noting that a Masters
program dedicated to publishing would be of immense value to the industry.
2. ?
Enrolment:
(a) Evidence of student
interest
As a result of workingwith industry on this initiative, the Canadian Centre for
Studies in Publishing and this proposed Master's has commanded a certain
amount of public attention. As a result, we have received approximately 500
requests for information on the program from prospective students and we
continue to receive several each week. On the basis of those enquiries, analysis
of typical employees of the industry, examination of programs in other countries,
and general information, the student population may be expected to be have the
following characteristics: they will be highly literate, mature students, the
majority in their late 20s or early 30s, more women than men, with some
publishing-related experience. Between 25 and 33 per cent will want to enrol part
time in the program. They will most often have bachelor's degrees in the
humanities and social sciences but some will have science degrees. A few will
have other professional degrees such as engineering. We expect to receive at least
100 applications in the first year followed by a slight drop-off to 50 or 60 per
year.
(b)
Enrolment Predictions:
The program will attempt to run courses in the initial
years
with approximately 15
students. Intake of students will be governed accordingly. As the program
becomes established consideration will be given to expanding the number of
students admitted.
Given the number of publishers in the country, some 400, the number of free
lance designers and editors -
5000,
along with booksellers - 2000, wholesalers
100, industry associations and government - 100, there is no doubt that all
graduates can be accommodated by industry.
In
addition,
there are at least an equal number of employment opportunities in the
area of institutional or corporate publishing. This area involves publishing carried
on as a secondary activity by institutions who need to produce textual information
for internal and external purposes.
1^
74L
I]
I
I
PART 4 Master of Publishing Proposal
3. ?
Types of jobs for which graduates will be suitable:
The program is designed so that graduates could take on any entry level position
in publishing including for example: editing, production, design, distribution,
publicity, marketing, acquisitions, proofing, negotiating contracts, and so forth.
In situations, where publishing is a secondary activity, graduates would be
capable of managing a publishing operation for the production of, for example, a
newsletter or annual report, by themselves. Students taking the minor have
already been hired by the industry while others involved in publications supported
by Simon Fraser (West Coast Review) have enrolled in the undergraduate
courses. One student assumed the managing editorship of the Canadian
philosophy journal, Dialogue, another the Canadian Journal of Communication,
both now based at Simon Fraser. Undergraduates of the minor program have been
placed in about 8 different positions.
IV PRESENT AND PROJECTED RESOURCES
See Prospectus
Administrative Responsibilities
Director: Half time
In addition to having responsibility for the Masters program the director
will be responsible for the development and maintenance of:
a)
an academic research program
b)
an applied research program
c)
on-going fundraising for research, scholarships, capital
equipment, centre development
d)
industry liaison through Advisory Board
e) industry internships
f)
industry sabbaticals at SFU
g)
arranging short term appointments with industry personnel
h)
developing a program of seminars given by invited guests
i)
program expansion into other areas of publishing
j)
building international relations
k)
developing a visiting fellowships program
Professional Fellow
The Professional fellow will share administrative responsibilities with the
Director in the following areas:
a)
fundraising in industry for research, scholarships, capital
equipment, centre development
b) industry liaison
c) industry internships
d)
industry sabbaticals at SFU
e)
identifying industry personnel with outstanding expertise
arranging short term appointments with industry personnel
g)
program expansion into other areas of publishing
h)
tracking technological developments and trends in industry
i)
building international relations
Program Assistant: One Half Time
(Additional secretarial services may be provided from an endowment.)
is
PART 4 Master of Publishing Proposal
?
2. ?
Faculty, including TA's and RA's and Lab Instructor
This program may be mounted with one full time professional in addition to a half
time director who will also teach at least one course in the program. Total
teaching capacity must be sufficient for there to be six courses taught per year
plus supervision of interships. Visiting appointments, sessional appointments, and
visiting speakers will be used to ensure the highest quality program. Persons
given limited term appointments will be designated Associates, Visiting Lecturers
or Adjunct Professors, as appropriate.
One half time lab instructor will also be necessary to guide students and maintain
equipment and software. In the initial semesters of the program it is suggested
that the professional fellow and the director share this responsibility along with
consultants as needed.
Over the long term it is hoped that courses will be expanded and that there will be
cross appointments with a number of departments.
The expertise that the program will require over the long term should encompass
the following areas:
1. Business practice and financial control
2. Editing
3. Design and production
4.
Evolving technology, forms and markets
5.
Books, magazines, newspapers, music and electronic publishing
6.
Policy, control and ownership
7.
Law and international trade
8. History of literacy and publishing
It is proposed that the program begin with the hiring of a professional fellow and
that a number of qualified and prestigious people be appointed as adjunct
professors. See Proposed Calendar Entry for a suggested list of appointments and
Appendix 3 for short biographies on each.
SFU's transfer credit policy will be employed to take advantage of appropriate
courses offered by other institutions.
Meetings of the industry advisors to the program will take place at least once per
year. One of the functions of the group will be to review course offerings and
internship projects.
?
3. ?
Library Resources
The university has sought to support the area of publishing with library holdings
and the acquisition of publishers' and writers' archives. Since 1990 the Canadian
Centre for Studies in Publishing has been active in soliciting private and public
sector support for the expansion of this part of the library's collection. The
prospectus details several substantial gifts that have been made to the library. In
addition, the Centre's own collection will be made available to the library.
A recent reassessment of the needed resources of the library for this program is submitted
separately.
7,
PART 4 Master of Publishing Proposal
5 ?
4. ?
Capital Costs (Required Immediately):
Partially in anticipation of the implementation of this program the Koshevoy lab
has been set up at Harbour Centre almost with sufficient equipment for the
program to begin. One year of the annual Capital and Equipment Budget ($7,500)
would be sufficient to allow the program to begin.
5.
External Funds: Anticipated and Received
Support for building the program was sought through the Bridge to the Future
Capital Campaign. Funding received to date:
Reader's Digest
$117,000
Apple Canada (equipment)
100,000
Harlequin
25,000
MacLean Hunter
15,000
Hollinger, Inc.
15,000
Samuel and Saidye Bronfman
4,000
Anonymous
15,000
Other
5,000
It is reasonable to expect further donations once the program is implemented.
Some publishers have already indicated that they would be favourably inclined
to
donate to an implemented program.
6. Overall Budget:
S
See Prospectus
7.
Associate Faculty (See Attached CV's)
Alison Beale
Richard Coe
Carole Gerson
Janet Giltrow
Mary Ann Gillies
Paul Heyer
Rowland Lorimer
Roy Mild
V EVALUATION
This proposal has been developed with extensive assistance from an industry
curriculum consultant, James J. Douglas, broad consultation within and outside
Canada and in conjunction with an Advisory Board made up of senior industry
members and academics. The present constitution of that Board is as follows:
Douglas Gibson, Publisher, McClelland and Stewart
Ralph Hancox, President, CEO and Chairman, Reader's Digest Foundation
Cynthia Good, Editor and Vice-President, Penguin Books
L. R. Wright, Writer
Yvonne Sharp, Bookstore owner and President Cdn. Booksellers' Ass'n.
Paul Whitney, Chief Librarian, Burnaby Public Library
Peter Milroy, Director,
UI3C Press
S
?
Glenn Rogers, The Black Group
Rowland Lorimer, SF0
Ann Cowan-Buitenhuis, SFU
77
PART 4 Master of Publishing Proposal
This
VI EXTERNAL
program has been
REVIEW
developed
?
with wide national and international consultation.
0
Internationally programs in the US, the UK, France, Australia, Germany, and the
Netherlands have been studied. In addition, at the time it was initially brought to the
Senate Graduate Studies Committee it was reviewed by individual assessors.
.
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PART 4 Master of Publishing Proposal
APPENDIX
2
DRAFF LETTER OF AGREEMENT RE INTERNSHIP
<Name of Person>
<Company or Institution>
<Address>
<City, Province>
<Postal Code>
Dear Sir/Madam:
This letter is meant to serve as a formal agreement between Simon Fraser University and
<Name of Company>. It outlines our understanding of the responsibilities you have
indicated you and your company are willing to undertake in return for the services you
may gain from having a student work under your supervision. Simon Fraser University is
unable to provide any compensation for these undertakings.
It is our understanding that you have agreed to accept <name of student> as an intern for
a period of four months starting <date as agreed> and that the necessary authorizations
for this arrangement have been obtained within your company. We understand further
that the above named student will be responsible to <name of industrial supervisor> who
will serve as his/her industrial supervisor.
The responsibilities of the industrial supervisor are as follows:
1.
to provide appropriate guidance to the student to enable him or her to carry out
the work as outlined on the attached project description,
2.
to provide a critical assessment of the final report which, together with the
assessments of the other supervisory committee members will determine
the acceptability of the project.
It is agreed that the above named student will
-undertake work as outlined on the attached project description,
-between the dates specified on that outline, and
-that the student will prepare a report satisfactory to his project supervisory
committee.
The student's supervisory committee is composed of the following members:
1. Senior Supervisor <name>
2. Committee Member <name>
3.
Industrial Supervisor <name>.
Further to our discussions we would like to underline two key elements of the internship.
The first deals with work; the second, with education. At or before the completion of the
internship all students are required to provide you and us with a critical report and
appraisal of their work experience. Separate from this report, students are required to
produce a second report which is to be an investigation and analysis of a particular
problem or case. The second report should demonstrate mastery of existing knowledge,
abilities to handle documentation, and ability to synthesize empirically gathered data.
RE
PART 4 Master of Publishing Proposal
• ?
Should it be impossible for the work as outlined to be undertaken in the time period
identified, the student or industrial supervisor will inform the student's senior supervisor
or the Director of the Program and alternative arrangements will be made.
Thank you for your willingness to participate in this program. Internships in applied
settings are an invaluable contribution to our program.
Yours sincerely,
Director, Master of Publishing Program
The signature of the Director indicates agreement of Simon Fraser to the terms of this
letter. Your signature below similarly indicates agreement with the terms of this letter.
If
you agree with the terms as outlined, please sign both copies of this letter and return
one for our records.
0'
?
Signature of Industrial Supervisor
Signature of other corporate or institutional officer (if necessary)
.
11
PART 4 Master of Publishing Proposal
APPENDIX
3 ?
9
Short Biographies of Proposed Adjunct Faculty
Roger Barnes (M.A.) was a founding partner and later President of Marktrend, a market
research company. He is also owner of Mallard Books of Richmond. He has taught the
undergraduate course, Books, Markets and Readers at Simon Fraser.
Dianne Bodnar (M.A.) is a writing consultant who has taught composition at the
university level. She has worked closely with the Writing and Publishing program at
Simon Fraser and has particular expertise in plain language writing.
James J. Douglas is a retired publisher (Douglas and McIntyre). He holds an honorary
doctorate from Simon Fraser and is a highly respected industry member who has
experience with every aspect of publishing. He was the industry consultant and holds
major responsibility for the design of both the undergraduate and graduate courses. He
has taught two undergraduate courses in the minor program.
Crispin Elsted, (M.A.) is publisher of Barbarian Press and is expert in the history of the
book, private presses and typography and their relation to social history. He has taught at
both Simon Fraser and UBC.
Jorge Frascara, (Ph.D.) is professor and former chair of the Department of Fine Art at the
University of Alberta. He is known internationally for his work on design, visual
literacy, and visual symbols.
Jane Fredeman (Ph.D.) is a senior editor working for the Centre for Distance Education at
Simon Fraser. She was formerly a senior acquisitions editor, UBC Press.
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Douglas Gibson (MA.) is Publisher of McClelland and Stewart. He has extensive
experience teaching in publishing through, among other organizations, the BAnff
Publishing Workshop.
Cynthia Good is Publisher of Penguin Canada. She is an ABD in English and has been
active if founding the Canadian Centre for Studies in Publishing.
Ralph Hancox, Chairman, President and CEO, Reader's Digest Canada is a peer of Jim
Douglas. He began his career as a journalist and worked his way to the top of Reader's
Digest Canada. Ralph has taught non-credit courses across Canada including Simon
Fraser and has been instrumental in the development of the Centre and its programs.
Peter Milroy (B.A.) is Director of UBC Press and has a career that spans many aspects of
the publishing industry.
Stephen Osborne, (M.A.) of Vancouver Desktop Publishing is one of the most technically
sophisticated members of the industry. He was Chair of the technology task force for the
Ass'n of Canadian Publishers. The responsibilities of that committee were to assess new
computer hardware and software and recommend to industry members workable
configurations, their strengths and weaknesses.
Karl Siegler, Publisher, Talon Books (M.A.) has extensive industry experience, has
worked as a consultant for the, governments of Manitoba and Saskatchewan
recommending on policy. He is one of the strongest members of the industry on policy
p
PART 4 Master of Publishing Proposal
matters as well as business analysis. He has some familiarity with publishing in
Germany and Scandinavia. Karl taught The Business of Publishing in 1990-1.
Basil Stuart-Stubbs, (M.A.) retired Professor of Library Science, was director of the
Library School at the University of British Columbia. He has conducted research into
libraries and publishing. He has, for many years, taught one of the three courses in
publishing given in Canada.
Chris Weafer (B.A., Ll. B.) is a lawyer specializing in communications issues with Owen
Bird, Vancouver.
Jean Wilson (M.A.) is senior editor at UBC press. Formerly she was production
manager. Her areas of expertise are editorial and production.
Paul Whitney, Chief Librarian, Burnaby Public Library holds an M.A. in Library Science
and is a nationally respected librarian who possesses an encyclopedic knowledge of the
reading habits of library users and, to some extent book buyers. In addition to teaching
one course in the minor he has taught for the library school at the University of British
Columbia. He has conducted research and written articles about readership.
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MEMORANDUM
W.A.C. Bennett Library, Simon Fraser University
?
Burnaby, British Columbia, Canada V5A 1S6
Date: 22 September, 1993 (Revised course numbers 5 May 9
From: Ralph Stanton (Collections Librarian)
To: ?
Rowland Lorimer, Canadian Centre for Studies in
Publishing and Andrea Lebowitz, Associate Dean of Arts
Re: ?
Masters of Publishing, Library Assessment
The original assessment for this Masters Program was done
in 1989. The following italicized paragraphs are from that
assessment and are included here since they are significant
to this one.
"The proposed Master's Program in Publishing (M.Pub.)
imposes three obligations on the Library:
1)
To support six new graduate level courses.
2)
To build and maintain a research collection in
publishing
faculty and
adequate
graduate
to
students.
support the needs of ?
is
3)
To provide, where appropriate, additional copies
of books and journals for the .Belzberg Library in
order to meet the needs of both the main campus
and Harbour Centre.
Building
a Research Collection
It is relatively simple to prepare the Library for the
eight new courses. However, building a research library is a
much more difficult, time-consuming and expensive procedure.
It implies a collection of far greater depth and complexity
than one designed to simply support a group of courses and
it is when the Library is examined in this context that its
weaknesses become apparent.
The subject catalog reveals a collection which covers a
wide variety of topics (several hundred subject headings) in
a consistently superficial manner. Where coverage exists to
a greater depth than one or two citations the existing
collection is frequently in heavy use already for existing
communications courses.
The new M.PUb. will begin with one considerable
resource at its disposal. The recent purchase, courtesy of
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a SSHRC grant, of the archives of the Association of
Canadian Publishers provides a rich resource for research in
Canadian publishing. In addition, the Library's Special
Collections houses the archives of Talonbooks as well as
those of several Canadian literary journals.
Building a research library is a long slow process
which will, if successful, proceed over a number of years
and involve extensive consultation between faculty and
librarians. It will result in the gradual development of a
collection designed to meet, as precisely as possible, the
unique needs of this program. This implies a funding
pattern which will include an addition to the Library's base
budget sufficient to ensure consistent support....
The Harbour Centre Factor
Before the Belzberg Library had been open a week we
were forced for realize that our assumptions about the joint
usage, sharing and portability of library materials had been
naive and far too, conservative and nothing that has happened
during the following four months has caused us to revise
that realization.
If the M.PUb. is based at Harbour Centre and if a
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significant part of the teaching and research activity takes
. ?
place downtown the M.PUb. will incur the additional costs
involved in duplicating material already held on the Burnaby
campus.
Gifts and-Grants
In recent years the Library has been active in acquiring
through gifts or grants resources in this field Including:
- The professional library on Canadianpublishing owned by
Basil Stuart-Stubbs, former University Librarian and Head of
the Library School, UBC, 300 books and government reports
valued at $3,500.
- Books on publishing history owned by Professor Richard
Hopkins of UBC Library School, 60 books valued at $500.
- A collection of books and documents owned by Glennis Zilm
author of a Ph. D. on the history of British Columbia
publishing done at SFU, 75 items valued at $750.
- A $3,000 SSHRCC grant to purchase theses on the mass media
and publishing.
- The Archives of the Association of Canadian Publishers
valued at $30,000, located in the University Archives.
- The annual Alcuin Society Design Awards prize winners, 120
books valued at $2400. This award continues.
• ?
- An estimated 60 books on publishing history from other
gifts, valued at $1200.
The total value is $41,350.00.
In addition the Library has a letter of understanding with
the Canadian Authors Association to receive the annual
submissions and prize books for the Canadian Authors
Association Awards, 3500 books with an estimated value of
$70,000. This award is intended to continue. These books
will come to us on account of the existence of the Centre
for Canadian Publishing but only a small portion will be
directly useful to this masters degree.
The Gifts Librarian believes that despite the finding of
these significant resources both locally and nationally this
vein is by no means exhausted. We anticipate the continued
acquisition of gifts in this field but we think they will
come in at a little slower pace in the future.
Book Prices
Book prices in this field are $65 per title (3NA92-p.67).
New Courses
New courses for this programme are:
PUB
PUB 800-5
801-5
History
Text and
of
Context
Publishing
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PUB 802-5 Technology and the Evolving Form of Publishing
PUB 600-5 Topics in Publishing Management
PUB 601-5 Editorial Theory and Practice
PUB 602-5 Design and Production Control
Enrolment
The estimated enrollment for each course is 15 and courses
will be offered once per year.
Course Assessments
PUB 801-5 Text and Context
Of the 128 monographs in the reading list 40 were not in the
catalogue and should be added to the collection at a cost of
$2,600, 5 items were on-loan or lost and would cost $325. No
serials were cited. Also in the reading list are 11
reference sources which exist in the Library but are heavily
used by the Library staff. It would cost $2,128 to purchase
these resources in hard copy. ?
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PUB
800-5 History of Publishing
Of the 91 monographs in the reading list 32 were not in
the catalogue and should be added to the collection at a
cost of $2,080, 4 items were on-loan or lost and would cost
$260 to add.
Of the 10 serials citations listed 2 were not available
from
Libraries and
Culture
(was
Journal
of Library History)
$73.66 and.the following journals:
Publishing Research
Quarterly
(was
Book Research
Quarterly)
$140 and
Fine Print
(Ceased), were listed as useful.
PUB
802-5 Technology and the Evolving Form of Publishing
Of the 33 monographs on the reading list 14 were not in the
catalogue and should be added to the collection at a cost of
$910. The 1 serial citation listed is not available in the
Library. It is RundFunk Und Fernsehen; we intend to provide
this resource via Inter-Library Loan.
PUB
600-5 Topics in Publishing Management
Of the 29 monographs in the reading list 6 were not in the
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catalogue and should be added to the collection at a cost of
$390, 1 item was lost and would cost $65. No serials were
cited.
PUB
601-5 Editorial Theory and Practice
Of the 29 monographs in the reading list 8 were not in the
catalogue and should be added to the collection at a cost of
$520. No serials were cited.
PUB
602-5 Design and Production Control
Of the 90 monographs in the reading list 64 were not in the
catalogue and should be added to the collection at a cost of
$4160. No serials were cited.
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LC Sub-i ect Headings Comiarison
We developed a list of Library of Congress Subject Headings
associated with these courses and compared our holdings with
tJBC and tJ-VIC, as follows:
U-VIC ?
UBC ?
SFU
Authors and Publishers
41
27
29
Book Design
23
36
23
Book Industries and Trade
28
34
23
Books
54
68
17
Books and Reading
224
145
92
Booksellers and Bookselling
9
10
3
Communication
152
623
332
Communication, International
25
42
30
Copyright
17
83
11
Editing
28
49
35
Magazine Design
5
6
6
Mass Media Influence
0
12
9
Printing
30
62
11
Printing History
62
54
27
Publishers and Publishing
46
NU
36
Reading
345
486
275
Technology and Civilization
78
179
163
Type and Type Founding
61
21
29
LC Call Number Comparison
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Using the Amigos collection develop
our holdings to our peer group for 10
production (1980 to 1990) in selected
filtering out 20% of the least common
gap books are attached to this report
future purchasing.
nent disk we compared
years of book
LC class numbers
titles. Lists of the
for consideration in
Peer Group
SFU
GAP
P90
Communication
66
57
09
P92
Mass Media Influence
70
46
24
P96
Communications, international
90
60
30
Z116
Book Design
9
4
5
Z232
Printing History
25
7
18
Z253
Magazine and newspaper design
29
5
24
Z269
Bookbinding
4
1
3
Z278
Publishers and publishing
14
6
8
Z658
Books
18
8
10
Z1003
Books and Reading
32
15
17
357
209
148
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Cost Summar y
for M.A. in Publishina all Courses
Communications Department Reading Room
The Communications department operates a reading room
which has excellent resources. Should relevant serials,
monographs or government reports be given to the Library the
assessedvalue would be deducted from the monograph one time
costs total.
Reference Resources
The original proposal called for the acquisition of 11
reference sources which exist in the Library but are heavily
used by the Library staff. It would cost $2,128 to purchase
these resources in hard copy. Since 1989 some of the key
resources have become CD-ROM based products. The Library has
already purchased one of these products on CD-ROM and will
likely purchase more in the future.
It is possible to buy or extend the site licences for CD-
ROM's to allow them to be used by students and faculty at
Harbour Centre. A cost figure is not available at time of
.
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writing but it is unlikely to be less than the print cost.
Monograph one time costs:
164 Monos not in collection ?
$10660
10 Added copy monographs
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$ 650*
$11310
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one time cost **
* The checking for copies on loan was done in August 1993.
** The Library would be a happy to spread this cost over
three years.
.
Serials additions,
Fine Print
Gutenberg Jahrbuch
Libraries and Culture
Logos (Santa Clara)
Matrix
Masthead
Publishing Research Quarterly
Total
Changes to Library profile:
Ceased
$ 93
$ 74
$126
$220
$ 51
$140
$704 per year
LEN
057040
- Book Design
$
998
231020 - Individual publishers
$
475
231045
- Individual periodicals
$
372
231070
- Electronic publishing
$
182
231090
- Other specific publishing
$
119
233010
- Incunabula
$
441
666628 - Printing Technology
$
444
666642
- Paper Technology
$611
666656
- Book binding
$
542
248460
- Authorship techniques
$1524
2340
- Book Decoration
$
101
Total is $5809 or
year.
Reference Resources
$2128
.
Add to Books plan:
(20)
(10)
(6)
(4)
(4)
(2)
(7)
(5)
(10)
(37)
(1)
(107) books per
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Summary Recurring Costs:
Serials ?
$ 704
Profile Changes ?
$5809
Reference Resources
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$2128
$8641
THE TOTAL ONE TIME COSTS ARE $11,310. THE TOTAL RECURRING
COSTS ARE $8,641 PER YEAR TRANSFER FROM BASE BUDGET.
The Harbour Centre Factor Revisited
The assessed costs given above are based on the assumption
all courses are to be taught at SFTJ Burnaby Campus. If a
firm decision is made to teach the courses at Harbour Centre
then some portion of the resources now in Burnaby must be
duplicated. We estimate it would cost a minimum of $10,000
per year to cover limited retrospective additions, a few
duplicate periodicals and current monographs on
bibliographic science, book industry and trade, and mass
media studies.
Current publishing in these fields amount to over $23,000
per year for the American monogra p
h production
only.
Government and industry reports as well as Canadian, British
and continental sources need to be purchased; we estimate
that this material costs $7,000 per year. Added reference
sources, new periodicals and items acquired as a result of
profile changes would not be duplicated, they would simply
be diverted to Belzberg Library.
S
.b
m
The estimate of $10,000 is arrived at by taking $30,000,
(23K + 7K) subtracting $8641 which leaves $21,359 dividing
this in half (i.e we intend to duplicate less than one half
of the material currently acquired at Burnaby in these
fields at Belzberg Library) for a total of $10679. We say
this is a minimum estimate since there will inevitablly be
some resouces not covered inthese sections of the profile
which should also be duplicated at Belzberg Library.
ADDED COSTS FOR HARBOUR CENTRE $10,000 PER YEAR.
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