A version of this article appeared in the March–April 1994 issue of Harvard Business Review.
The Right Way to Go Global: An Interview with Whirlpool CEO David Whitwam
“Being an international company—selling globally, having global brands or operations in different countries—isn’t enough.”
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HBR Learning
HBR Learning
Global Collaboration Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Global Collaboration. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to overcome barriers when working globally.