LaCie's Rikiki Is World's Smallest 2.5" External Hard Drive

If Apple holds the crown for best looking laptops, we're pretty confident LaCie holds the crown for best looking hard drives. The company made famous for taking standard storage drives and converting them into objects of desire has just pushed out their latest device, and yes, it's a looker. The LaCie Rikiki is a real tongue-twister, and furthermore, it's one of the smallest HDDs that have ever been announced by the outfit.

LaCie claims that this is the tiniest 2.5" HDD on the market, measuring just 110cm thick and designed to hold up to 640GB of data. It's wrapped in brushed aluminum and uses the USB 2.0 interface, and of course it's plug-and-play with any Mac or PC. It will soon be available in 250GB, 500GB and 640GB sizes through the company's store or via their network of retailers, and while we know the smallest one will list at $74.99, it's anyone's guess as to how they're priced from there.



The Smallest of its Species: LaCie Rikiki
Size does matter--resistance too.

December 15, 2009

  • Ultra compact, high capacity
  • Aluminum exterior for sturdy data protection
  • USB Boost and backup software included
  • Plug & play on Mac® and PC
Today, LaCie introduced the most compact 2.5" hard drive on the market – LaCie Rikiki, in metal. Measuring just a mere 110cm, its sophisticated form factor holds up to 640GB of media that you won’t mind storing in a pocket or purse.

Encased in brushed, sturdy aluminum, the LaCie Rikiki, which means "tiny" in French, represents a resilient aesthetic that protects your media from everyday blunders and unwelcome fingerprints. Its lightweight design makes it a perfect companion for keeping your digital world close at hand.

"We are part of a generation that wants more from our electronics, but in the smallest form factor possible, and with a competitive price," said Anne-Sophie Marchand, Consumer Product Manager. "With the LaCie Rikiki, we have done just that by fitting high-performance and high-capacity in the palm of your hand, for under $100."

Leveraging the versatile USB 2.0 interface, the LaCie Rikiki is instantly compatible with your PC or Mac. Simply plug it in and you’re ready to store and share your favorite media with high-speed performance. LaCie Rikiki also offers USB Boost software for enhancing speeds up to 33% (Windows® only).

LaCie Rikiki also comes with a simplified software suite – for quick setup and easy-to-use backup management – enabling complete configuration in just a few clicks. The LaCie Rikiki is an all-in-one solution for storage mobility.



Availability
The LaCie Rikiki will be available in 250GB, 500GB, and 640GB capacities through the LaCie Online Store, LaCie Reseller+, and LaCie Corner, starting at the suggested retail price of $74.99 (excluding VAT). For more information, visit www.lacie.com.

About LaCie
Located in the USA, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for Windows, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com

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