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A Huntsville businesswoman made the finals for this national competition
It’s been a big year for Kaylah Joseph. At 27, the Huntsville local is the youngest CEO on the textured hair care aisle in Walmart, and the flagship LAID Beauty Bar is scheduled to open this year in the Walmart on Sparkman Drive.
On top of that, Black Girl Ventures Foundation (BGV), Rare Beauty Brands and JCPenney selected Kaylah a finalist for the 2023 National Beauty Pitch Competition. The competition received 255 applications from Black and Brown beauty business owners. They selected 7 founders as finalists–including Kaylah.
The businesswoman behind LAID hair care
Kaylah Joseph, who graduated from Oakwood University with a degree in social work, has spent 7 years developing LAID Hair Care. NIQ (formerly NilsenIQ) named the Huntsville based beauty brand a part of its 2023 Beauty Trailblazer Cohort.
The LAID Hair Care line includes a variety of high-quality products at an affordable price point. Their shampoos, conditioners, heat protectants and growth oils contain formulas chock full of ingredients like vitamin E, vitamin B, aloe vera and nourishing oils.
What is the 2023 National Pitch Competition?
The 2023 National Pitch Competition was founded in 2020 by BGV and Rare Beauty Brands (not to be confused with Selena Gomez’s beauty brand “Rare Beauty,” Rare Beauty Brands owns Patchology and Dr. Dana).
Beauty brand founders who were Black and Brown women entered the competition in hopes of becoming a finalist like Kaylah. The grand prize winner will earn:
- $10,000 grant
- Retail distribution
- Mentorship with Rare Beauty Brands executives
- Additional capital from crowdfunding
Who are the finalists competing against Kaylah?
- Canita Worth, Founder of Nita’s Nails Galore (Gastonia, N.C.)
- Halima Hubbard, Founder of Bath Notes (Los Angeles)
- Keta Burke-Williams, Founder of Ourside (New York)
- Orion Brown, Founder of BlackTravelBox (Denver)
- Rachel Zeigler, Founder of Naked Chemistry Skincare (Los Angeles)
- Whitney McElwain, Founder of Daybird (Austin, Texas)
Register for free here to watch Kaylah pitch on October 12.
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