BRM Practice Labsā is a new BRM learning experience. It combines e-learning one specific business relationship management (BRM) technique or concept with practicing and applying it at your workplace, all under the guidance of a designated BRM coach resulting in a high-quality product.
BRM Practice Lab: Learn – Practice – Experience
Learn By Doing While Guided by Your BRM Coach
Complementary BRM Services Available To You
Why is Business Relationship Management Important?
The answer is clear. Someone once said: āCommunication + Trust = A Relationship That Lasts a Lifetime.ā
What happens when communication and trust result in lasting business relationships?
- Elimination of silos
- Increase in collaboration
- Advancement of strategic partnerships
- Increase in employee retention
- More loyal customers
A great example of an organization that took the management of business relationships to heart is SAS Airlines under the leadership of Jan Carlzon. During his leadership he established a culture that was referred to as the āmoments of truthā. Any time a customer into contact with any aspect of a business, however remote, is an opportunity to form an impression. When that impression exceeds the customerās expectation, you have found the key to creating value.
What is Business Relationship Management?
A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.
BRM Certification and Education
Business Relationship Management certification training and education targets the BRM discipline that guides both the BRM role and capability to success. Starting from awareness training, to gaining in knowledge and expertise, to practicing and applying, all the way towards master-level credentials.
BRM education is focused on advancing a BRM philosophy, a BRM capability, a BRM discipline, as well as the BRM role.
So who should get educated on business relationship management? Well, in essence, any business professional or organization wishing to transform any team member into strategic partners that lead with business as peers by playing a proactive role in shaping business strategy and sharing ownership for business results.
Why INTERPROM As Your Educator and Coach?
Our MBRMĀ®-credentialed educators, trainers, and coaches share their decades-long of practical business relationship management experience during every awareness session, certification class, implementation workshop, or practice lab. Also, an INTERPROM BRM coach carries the Registered Coaching Provider, or RCP, credentials, granted by BRM Institute. Note that only a handful individuals around the world are RCPs.
Furthermore, INTERPROM is an Accredited Training Organization (ATO) of APMG International. Consequently, that means that we adhere to stringent quality standards.
Participants from around the globe have attended our Business Relationship Management courses, workshops, coaching sessions, and practice labs. Let’s connect! And see what we can do for you too!