Merchant Magazine - February 1969

Many large corporations and small businesses are contributing generously to colleges and universities. The men who head these businesses are urging others to join them-with larger investments-or by starting a company aid-to-education program.

Business needs college talent in increasing quan- tity. But rocketing costs are causing a flnancial -crisis for colleges and universities that could impede educational progress.

If your business has not recently evaluated the self-interest importance of investing in higher education, it should do so now.

Tuition, on the average, covers but l/s the cost of a college education. More help from more businesses is needed to contribute importantly to the other 7s. Give to the college of your choice.

.. Qpeciat to management-a new booklet of parliculqr interest if your company has not yet esiablished an aid-to-edrication prbgram. Write ior: ,,How !9 ALq Education," Box 36, Times .square Station, New York, N. Y. 10036.

These men believe in the importance of excellent higher education. They know it can,t be maintained without increasing business support.

Western Lumber a Building Materials

TEBRUARY 1969

v0tultE 47, ll0' I

f,ilmmmilmiltilnmilntm MAJ0R NEWS and FEATURES fluluunmmmmilltllnmmumr

DEALER ADAPTS TO NEW NEIGHBORHOOD CONDITIONS

ALL LEVELS OF INDUSTRY INVITED TO WBMA EXPOSITION

RECHARGING YOUR BATTERY_SMOOTII SAILING SERIES

PUBLICITY CAN HURT OR HELP_-DEPENDING HOW YOU USE IT

PALCO'S FIRST HUNDRED YEARS-1869-1969

SAN FRANCTSCO CLUB GOES ALL OUT FOR THE KIDS

INDUSTRY COUNCIL MEETS TO STUDY MASSIVE MERGER

ROMNEY SHOOTS FROM THE HIP ON LOW INCOME HOUSING

U. S. PLYWOOD-AMERICAN FOREST PRODUCTS MERGER

CLUBAIDSBLINDYOUTHSWITHCHARITABLEDoNATIoNS

WILL 1969 BRING CHANGES IN LUMBER STANDARDS?

AMBITIOUS HOUSING PROJECT BEGINS UNDER HUD DIRECTION

CLUB HAS NEW OFFICERS, NEW MEMBERS FOR NEW YEAR

TW&J OPENS HUGE SO. CALIF'

Eilltor Davld Cutler

Assoclrrte Hrlltor ttnd Ailveillslng I'rorluctlon nichard lleckman

NEPN,ESENTATTVES

NOIITHEIIN CALITOnI\IIA I -PACII'IC NOIITHIVEST

Cal Wood, advertlslng and newa, 5 -denoa Place, San- F{qnc-iqqg' canr.-bargs. Phohe (415) 391-0913. - Son Frsnclsco Bllllng Ofltoe. 2O3O Unlon St., San .F-ranclsco' -cl]ir. o+rzs. Phohe (415) :]46-6006. S0ll'l'trl;llN (,A l.ll'\)llNIA

Ted Tlss, advertlstng and ngw-lr 573 So. Lake Ave.. Pasaalena, cauiriinra-'s1i01, phoiie (213) 792-fi% or (213) 792-4098.

NDIV YOIIK

Hal X. Porltz. advertlslng 4nO tiY'?: ff3-'Vilff "l*i{"" Pill# (212i MO 1-0:!80.

]ITIDWEST

Jerrv Crabbe. advertlslng 44d news.-P.O. Box B, Xenla, Ohlo 4538Ii. Phone 4.513\ 372-647]'.

EDITOAIAL OTE'ICES

WESTERN LUMBER & BUILDING

MATERIALS MERCHANT Is pubItshed monthly at 6?3 go. It'tro Avo.. P&.&denC. Collf. gll0l, Phono (213i ?02-8028 or (218) 702-400E 6'v Calfornla Lumber Merchant, Irlc- Please address all corresponqence to Edltorial Offlces. Seconalclass Dostage rates pald at PasaACna,'Cattf,, and aaldltlonal oitlces. Advertlsing rates upon request.

Subscrlotlon I!t|tc6-U.S., Canada, Mexlco-and Latln Amerlca: lE4one year: Sit-two years; ltg-th!:ge yearil Overseas: lD5 - one year; IDEtwo years. Singles copiqq 5Ot Back coples ?5, when avallable.

SUBSCBIPIIONS

TlfE iIERCHAI{T is eitl 'indnpendent mo,gazi.ne published, monthlg f or those me,mbers of the lumber ond build.ing materials industri,ea who need and. u)ant factu,al, oncurate newe and, an obiecthte analgsi,s of eoents and prod.uctc of concent to them in brwinees,

TARGET YOUR EFFORTS...SAVE MONEY AND MANPOWER

Fountain Bull's-Eye Scrvice There are many tasks you can lay_off on us which would require additional staff or working everyone in your organization to a frazzle if you go it alone. Take buying lumber for instance. You contact us... just one phone call, and we can give you a rundown on availability at leading mills in the best production areas. On top of this, the item you want may be in transit or in our Los Angeles distribution yard. Whether it's a mountain of decking or a mole-hill of pecky cedar, we can supply the answers, fastl

Once ordered, we do all the scheduling and checking if it's coming from the mill. We pay your freight bill so your bookkeeping department doesn't get all tied-up with diversion, dunnage and demurrage. You are billed for freight and lumber at the same time, so you don't have to put out money to the railroad before you get the product. And, everyone knows that a few days delay in paying any bill is money in the bank!.

Then, there's the matter of technical services...we have peoole ,-,? who are specialists in all phases of construction involving lirr.nueq'j laminated timbers, decking and paneling. plus, they aie active;i on building code committees to increase the use of lumber. Addto this the fact thatyou can save upto2o/o per month by letting-. us control your inventory and you have a service which can hardl:l

Next time you need decking, dimension lumber, laminated tirh-, bers, pecky cedar or any standard or special product in West coast..i,

AN OPEN LETTER TO PRESIDENT NIXON

1600 Pennsylvania Avenue Washington, D.C.

Mr. President:

\ffE WERE honored to be asked to suggest names YY for sovernment service within your administration. Th"is we did in our letter of Ju.,u".y 2, naming a distinguished member of the forest products industry, who, at this writing, prefers to remain anonymous.

The reasoning behind this thought is that we believe the federal government has equal responsibility with the private sector to educate and inform the public on the true meaning of Conservation as opposed to Preservation.

Because increasing population is making more and more demands on a static land base, the need for a major liederal Land Use Policy study and implementation is now-before the preservationists have tied up all the productive land for single use.

Giant steps have been made between government and the forest products industry to understand each others' problems, but first steps are not enough. Our whole economy depends on proper use of our natural resources, particularly our only renewable natural resource-the forest lands. The time is

past when this nation can permit continued withdrawal of productive land solely for recreation. We must learn how to integrate the two.

Thus we see a need for a presidential assistant with broad knowledge in all fields from the tree to the end use (housing), whose activities would include public education in the best use of land for the common good. We are pressed for housing needs at the same time as we are asked to assure sufficient timber supply under constant withdrawal pressures.

This problem can be solved by cooperation be' tween industry and government, but only if the public is educated to the true meaning of the words Conservation vs. Preservation.

Action in this area deserves high priority, both short and long range.

Sincerely yours,

We intend to keep right on bringing you the finest of Certified Kiln Dried Redwood and other quality Redwood products that the industry can offer. You can rely on ARCO as a dependable source for your future Old-Growth Redwood requirements.

\T/HEN L.

M. "Larry"

Gralapp and Carl VY Ahlgrin put their heads together to decide what to name their new yard, a local contractor jokingly told them, "With two names like that, why don't you call the place A & G." They did,andA & Glumber Co. in Culver City, Calif., has been growing ever since, with one switch: in 1964 Ahlgrin was bought out by Larry Gralapp.

Gralapp's yard is located on one of the many feeder streets to downtown Los Angeles with little or no walk by traffic.

Straight retail counts for only 5 percent of A & G's business. Power tools and paint, money makers at most yards, are the big losers when it comes to turn over, As Gralapp put it, there's "just not enough traffic." Their retail trade area covers approximately a five mile radius. Much retail business is sold by word of moutlr to employees of the big industrial concerns A& G does business with. Industrial-commercial accounts, which represent about 60 percent of A & G's business, come from as wide an area as El Segundo, Beverly Hills, the San Fernando Valley and the downtown area.

Gralapp feels his retail trade seems to have bottomed out over the past 25 years. Located in a largely industrial area, there are few homes in the A & G neighborhood. Many apartments have been torn down and the ooapartments left are at a minimum," noted Gralapp. Builder-contractor business, which accounts for 35 percent now, is increasing along with industrial business. "So intangible," was the way Gralapp re' ferred to industrial accounts because of the lulls between orders. Yearly grosso tho it o'fluctuates," runs approximately $340,000, said Gralapp.

A & G employs three yard men, three office personnel, a bookkeeper and a part time student, Gralapp's 2l year old son. The small crew efficiently handles large industrial orders, keeping costs down, one of the ways they keep up with the competition. Gralapp and Manager Robert Greenwell regard "anybody" as competition.

Another way they keep prices down is to buy in sufficient quantities to earn a discount from the wholesaler or manufac' turer.

The yard has no expansion plans presently as Gralapp sufiered a crippling accident seven years ago and runs his yard from a whrelchair.

No prefab work and no remodeling packages are done. He pointed out that if plumbers and electricians don't show uo to install a remodeling package, the yard is in a real bind.

Cutting lumber to order is done for in' dustrial customers. A & G charges $9.50 per hour, which will "go up if wages go up," said Gralapp. The yard carries an 'oawful lot of specialty items" for industrial customers, explained Gralapp. "Sales of framing lumber are not too great," he continued. Delivery charges start at $3.50 to defray costs and to protect the yard from people who "want a bedboard delivered to an apartment way over in Beverly Hills, a $3 or $4 order," said Gralapp.

Story dI d Glqnce

City traff ic patterns inf luence yard's slow switch from retail towards industrial knowledgeable staff concentrates on industrials . stocks many specialty items.

A & G hires personnel through classified ads. They find that often people are unreliable, working only when they feel like it, although their regular crew is top notch. o'Very little" is spent on advertising, said Gralapp. They use the phone directory Yellow Pages; ads in local papers for goodwill primarily; calendars, pens and pencils for ontact makers.

Industrial customer can be very careful when they select a yard to do business with, often coming out to look the yard over. Hughes Aircraft (owned by industrialist Howard Hughes) checked the yard through Dun & Bradstreet, among other things.

While A & G stocks no plumbing, theY do stock electrical replacement parts, switches. wire and so forth for industrials'

Accounting is not itemized into lumber and nonlumlrcr percentages but done "all together," said Gralapp. Credit policy, in addition to accepting major credit cards, gives a two percent discount on bills paid before the IOth.

Little of A & G business can be described as seasonal but sometimes business does fade down during the hot summer months, July and August.

In keeping with the industry as a whole, the men at A & G have had some trouble lately keeping up with lumber prices undergoing rapid fluctuations. But a depression in the housing market would give the yard few problems both Greenwell and Gralapp believe. Were the Viet Nam war to end, business would depend on how defense work and government contracts continue among their industrial customers.

Not located on a spur, the one acre yard is open {rom 7:30-4:3O, Monday-Friday, 8:0O-noon on Saturday. The office and showroom area, with mezzanine, includes approximately 1,500 sq. ft.

Larry Gralapp entered the lumber business with Patten-Blinn in Los Angeles, in 1935. His career was interrupted with a tour of duty in the Sea Bees during Wbrld War II. He is married with one son. Bob Greenwell was born in San Franciscq grew up in Los Angeles and settled in Ventura, Calif.. where he was in the hardware busi' ness. He went to work for Peoples Lumber on a tip from a friend after serving in the Korean War. Bob will have been with A & G two years this June. He has three daughters.

Both men believe success comes to the man who's o'in the right place at the right time.'n A & G's success is based on service, personnel and having a yard laid out to serve their customers efficiently.

Dealer changes and adapts to to

changing neighborhood business mix, finds industrial accounts large fluctuations subiect

New ideas, products, methods and innovations for all levels of the industry at WBMA exposition

Association, and a special meeting for suppliers and their representatives. S. M. Van Kirk, exec. vp., National Building Material Distributors Association, will lead the program for the suppliers.

Story q] q Glqnce

The always good WBMA annual exposition and convention moves inland this year to Spokane, Wash. Top notch business Programs, both professional and Practical, will be featured.

Climaxing the 66th Annual Western Exposition will be the traditional DinnerEntertainment-Dance Saturday evening.

WBMA president Homer W'. Greer extends to all industry people in the West a cordial invitation to attend the 1969 Wesr ern Exposition in Spokane, Washington, February 20-22, 1969.

He emphasizes the appeal of this event to eueryone across all segments of manufacture and distribution of lumber and building materials.

fN THE friendly and hospitable city of I Spokane, Washington, the 66th annual 'Western Exposition of the Western Building Material Association will be held February 2O-22.

Industry people from throughout the West will see a large array of building products exhibits in the Spokane Coliseum. Business programs and social events will be in the Ridpath Motor Inn.

A sneak preview of exhibits will be held Thursday evening, Feb. 20, for a wide va' riety of interested people such as architects, building contractors, engineering and architectural students, speciflers, realtors, financial institution representatives and dealer employees. All exposition registrants. of course. are also invited. The WBMA board of directors will act as hosts.

The Kick-Ofi Breakfast Friday morning features "Uncork Your Hidden Talents" by Ray Montsalvatge, a well-known in' spirational speaker. Friday's business ses' sions will include an advertising clinic sponsored by U. S. Plywood and presented by the American Newspaper Publishers

A gala opening of exhibits on Friday noon at the Spokane Coliseum will imme' diately follow the business sessions. Enter' tainment by the Silver Spurs, a popular Spokane area group, and a Chuck Wagon lunch and refreshments, all in the exhibit area, will officially open the displays in an atmosphere of "Western" excitement. Exhibits will remain open until 5:30 p.m. on Friday and later in the evening everyone will be at the always enjoyable Western Roundup Mixer.

On Saturday, Feb. 22, a Continental Breakfast will be served at the Coliseum prior to opening the exhibits at 9:00 a.m. Following the closing of exhibits at 1:00 p.m. the All-Industry Luncheon, a regular exposition feature oPen to all men and wo*"t, will be held at the Ridpath. An outstanding Pacific Northwest lecturerauthor-businessman, M. W' "Hap" Ball, will present "Hurnan Relati,ons-The Key To Creater Success" in a refreshingly 1ew and practical way.

Saturday's business program will be one of the exposition's hi$hlights. "The Name ol the Game Is Making Money," a dealer' participating roundtable, will explore the ever-present concern-return on invest' ment. An excellent cross-s€ction of view' points and experience will be represented by a good variety of panelists.

Twenty years aftcr the call of "gold brought thousands to the EI Dorado, YEAR the cry of "timber" ringing through the Coast Range heralded another California industry founded on treasLrre. The Pacific Lumber Conrpany incorporated on February 26, 1869 with the purpose: to purchase tintber land, to erect sawmills, to construct booms and piers, to conslruct -steanl tr/g-s and tow boats, or purchase thc same, to cut anc! transport tintber ancl Iut't'tber, to saw lumber and -se// the san're and to clo all things that ntay be necessary to the procluction ancl .sa/e oi luntbcr

Thc i)J( ili( Lumlrcr ConrPrnt ( ofp()ralron ( crlrfi(ale, Arlicle .l

.\'.)ntp,/ rur /nittt 4. .,nr i.rir. flrst genera/ nr,tnaS;or o/ Ihe Pacific Lu nt ba r Co mpan,t', \. lhc thr('e-m.rstcd -s.ri/ing ''! schooner John A rvas '' /.runcher/ in l8()3 .tnd , joinad lhc conrpanl"-s A//0n A as th,o of thL' iirst ocoan-going sai/ing vesse/s uscr/ lor the lrans/)orta tion oi raclvvood lLtm D('r.

\

placed, stockpiles replenished, goals restated as the work went on-until, today, The Pacific Lumber Cornpany is one ttf the largest producers of redwood prodr-rcts in the world. But courage and endurance are far frorn the sum total of the PALCO story. More to the point is a continuing chronicle of innovation, imagination and product development.

Our present,\Jil/ A -stand.s on lhe -site oi the first Nlill v'hich burnetl in /895. Norr', as part ol our -scot/a nr,]r)ui,rclu/ inli compiCr prorluting millions ot' iaat oi rerlv ctctd Iuntbt::r .r yeJr, the prt'scnl builrling, prr>uc!lt berr-s the lr:gt:nd oi thc lncoryrorution cl;tte oi Thr: ['at:iitc lunhcr Conrp(in\'.

The prominence and leadership of The Paciiic Lumber Company today, one hundred years later, attest to how well this purpose has been fulfilled.

Visitors to Scotia, home of The Pacific Lumber Company, tour a modern, efficient, snlooth-running facility. The pioneering and building of the company wasn't .rlways as smooth. Fires, floods and even a world-famous earthquake had to be surmounted. However, not even devastating natural calamities could dampen or shake the spirit of the dedicated Iumbermen who contributed and wl'ro continue to contribute to Pacific Lumber leadership. Buildings and equipment werc re-

Picnics, Christnra-s partles, ath/r:tlc teams anc/ thc intror!uction oi special emplovce bcncfit proElams, assrrre thc company a happy, enthuslastlc rvork orce :ln (/ th e cus tom ('r, a continuity oi skillatl proless/ona/-s.

Any survcy of I'ALCO's progress must also include an impressive list of firsts: the launching of the A//en A in 1880, one of the first lumber schooners opcrated by a redwood company; the building of an Arm* strong Patent Dry Kiln in 1889, first kiln-dry process in the redr,vood indr,rstry; first electrically powered mill in California; installiition of electronic edge gluing machinery in 195-1 , first sr-rch machinery in the redwood industry; and, the first plywood plant designed and built specifically for redwood plywood production. And, although not exactly a Lirst, PALCO's progre:sive attitude was evidenced when the company installed electric lights in the homes of employees before President Theodore Roosevelt installed them in the White House.

.A commitmant to lnclependent distributors has been a patt ol the PALCO philctsctphy sincc the company's iounding. Tltis panoramic photograph records a

The progress of the Pacific Lumber Company is visually evident in these photos.

Lett, is our Scotia facility in the late 1800's. On the right, our mooern manuf acturing complex of today which produces millions ol board leet of lumber and plywood products annually.

Severalchapters in PALCO's hundred year old story of progress must be devoted to research-research with new uses and products for redwood. Some of these efforts failed. Many, such as sustained yield forestry/ end and edge gluing, and redwood plywood, proved very successful. All contri6uted to a common result-the diversity of line and quality of products offered by The Pacific Lumber Company.

Transportation also occupies many pages in the pALCO history. Necessity initiated the company's companionship with transportation; desire to render better service perpetuated it. So, the PALCO concern for modern methods of transportation has always been a natural one.

As early as the 1870's, The Pacific Lumber Company was involved with securing rights-of-wayand building railioads, as well as maintaining a deep harbor and port faciliiies. Today, the company maintains a modern, diesel-powered railroad system to bring the raw product of the forest from the company's logging operations to the mills at Scotia.

The mainstay of any successful company is people. And PALCO people always have been the chief concern of The Pacific Lumber Company, a true pioneer in industrial relations within the lumber industry. Scotia, the last ',company town,, in California, is still one of the cleanest and prettiest industrial towns in the country. As early as 1918, special employee benefit plans were originated in the lumber industry by The Pacific Lumber Company. As a result, father and son working side-by-side in the plant is commonplace; grandchildren following the family tradition are not unusual, and great-grandchildren can also be found on the payroll.

Throughout our 100 years/ we have maintained our belief in the economic soundness of marketing our products through conventional channels of distribution. In our coming century of progress, we will continue to recognize the importance to our company of the independent distributor of lumber and building products.

FROM THE PAST A BEAUTIFUL FUTT-]RE

As we start our second century of service and quality, we do so with a much greater feeling of assurance than those hearty pioneers one hundred years ago must have felt. Our principal raw material, redwood, has long been known as a rich, warm, handsomely colored and grained wood renowned for durability, dimensional stability, weather resistance and superior insulation properties. A perpetual supply of this redwood is assured through our sustained yield forestry techniques. Natural calamities and thousands of hours of research have given us both knowledge and character. Our nearly unmatched

record of employee longevity assures a continuity of craftsmanship. And, over the years, we have been fortunate in building a long list of friends.

As the oldest redwood company in btlsiness today, we feel that our redwood products are the best offered anywhere. lt would be both presumptuous and untrue for us to claim all the credit for our quality products. The suggestions, abilities and good will of our customers have contributed immeasurably. On the occasion of our 1OOth Anniversary, we wish to express our gratitude to you all.

SMOOTH SELL'NG

Recharging Your Bottery

I knor,v a salesman who is an excellent gourmet cook. He can turn out bouillabaisse or a burgundy sauce that would do credit to a French ehef.

Another of my selling friends is a Gvil War buff. He can tell you the exact move, ments of both sides in the battle of Gettvsburg or Bull Run.

Both these men are high producers. But they also hit low spots. It's at these times when their hobbies serve to recharge therr. A two-hour stint in the kitchen *iU ao wonders for Frank Sanders, the fancy cook. Bob Clancn the Civil 'War expert, said of his avocation:

"When I get wrapped up in a new book about the Civil War it's just like a vacation for me. I return to work the next dav full of steam and raring to go."

These men have learned the importance of getting away for a while from the stress and strain of their jobs. Their hobbies serve as nourishment, just as food and drink take care of physical needs.

Don't feed the body and neglect the mind.

Battles or bouillabaisse may not be your idea of an outside activity but there must be something that is. Pe.haps you like to run model trains or make color slide pictures. If you have no hobby now perhaps there is one you could develop. Or maybe there is one in your past that could be dusted off.

Gerald Orrnond, a steel barso sheets and strip salesman, got bogged down one year to the point where he was hardly moving anything. His boss advised him to take a week off. So Gerald and his familv wenr to the seashore. There he became inte.ested in shells, so interested that he began collecting and painting them. He even sells a few; he does them so well. The money he gets for them is minor compared to the wonders the hobby has done for his mental outlook. His low periods now are of short duration. His shells give him exactly the outlet he needs.

REPRINTS FOR SALESMEN...thk is a coGdcnsed v!r- don. Each lesson is availablc in an expanded loirn tn-i +pa8G brochure, s|ae Sytrll, prlntcd in'2 cotors on'wtilti 8lossy papcr 8nd i8 3-hole punched to fit any standard 3. ting bindef. Each subject in thb expanded vrirslon is fuilv r.|d- completcly developed in comprchersivc detall and ln- qtuqes a sclf-examination quiz for Salesmen" prices aro ar

A New Outlook

Some men are incapable of developing a hobby or avocation. This tlpe of individual is likely to say:

"IVork is my hobby."

-And they're right. They are only happy when they are working.

If you're in this category you still might find that you are not op€rating at full capacity. You love your work but the edge seems to be off your sales technique. Your sales talk falls flat and the repeat orders aren't coming in the way they should.

You need a new ouilook-a difierent slant on your job. Perhaps you are not being creative enough. Perhaps you aren,t taking enough interest in the customer's problems. Instead of getting immersed solely in your situation, poke your head out once in a while and find out what the buyer has on his mind.

There is always excitement in a challenge. Grappling with the customer's probIem ofiers the salesman a superb challenge. The salesman can put himself in the buy. er's place and attack the problem as if lt were his own business. Let's say, for example, that you have a customer whose business is falling ofi. He cuts his regular order to you in half and the situation threatens to become worse. You could walk awav from it, listing it as just one of those things. Or you could study the man's setup and try to arrive at some solution that would help both of you. By such a step you not only maintain and possibly incriase your earnings but you add a new dimension to your selling. You become a consultant as well as a salesman and the new role will make your job more stimulating and en. joyable. That's another way of recharging your batteries.

Use Your tmcginotion

Your imagination can recharge you like nothing else if you give it a chance. It can also put you on the highway to success in

selling. Your understanding of )nour cuF tomers and your knowledge of yourself.

For the more practically inclined, there are courses in accounting, retailing advertising and public relations. These subjects are an immense help to the salesman. They can broaden his grasp of the selling process and give him an advantage over his competitors. Such classes are available at night in many institutions or they can be taken through correspondence schoob.

Anyone who is creative, who is dealing in ideas is bound to make few errors.

You don't have to have a special time or place set aside to generate ideas. They can come to you while walking shaving, mowing the lawn or driving your car. But you must "turn on" the idea machine during these times. That is, you must consciously resolve to try and come up with a new idea about your job. Perhaps you have a sticky problem with one customer who appears to be disenchanted with vou and your company. In your idea session you should try and produce a thought that will restore his confidence in you.

Here is an important point to remember: When you develop a new idea your whole attitude will chinge. you rvili be recharged by feeling happy and proud. You can say to vourself:

"I figurei this out all by myself.,, This will do more for yo.r, -orui" than a bonus. Does your battery need recharging?

Here is an exercise to determine if you are getting that needed power. If you tan answer "yes" to at least seven questions you are probably well recharged.

L Do you believe the mind needs the same kind of care as the body? Ves n wo'-tr

2. .Do y_ou have an interest outside your wort? YesE NoE

3. Does this interest or YesE Notr

4. Are you interested in Yes ff No D

hobby revitalize you? learning new things?

5. Do you make it a point to broaden yurr knowl edge? Yes -! No -

6. .Can you lift yourself out of a slump? YesE No!

7. Do.you t_ake a creative look at your customert problems? Yes D No -

8. Do you give your imagination a chance to work in producing new ideas? yes I No tr

9. Do new ideas recharge you? yes D t{o E

10. Are. you -able to borrow or adapt ideas for your problems? ' Yes E t{o n

VAIUABI.E TIPS FOR MODTRN MARKETING

Publicity can be a valuable business tool-if used well

Every lumber dealer can readily realize the value of projecting his name repeatedly before the public in the local newspapers.

Breaking into print is not as difficult as it sounds. Editors are hungry for news items which will have reader interest.

If you advertise in a paper, you certainly should inquire about publicity coverage. Best procedure, however, is to beat the editor, reporter or columnist to the draw by making your own news suggestions on which he can follow through.

Most newspapers carry a home improvement or builders page, usually in Saturday editions, and even the weeklies feature such sections around which to build advertisements. The editors prefer copy with a 'olocal angle" , . about people who are known in the community as it makes for intensified news interest,

Get to know your local columnists. They are always hunting for interesting news with a local flavor.

Remember that real news makes the best press release. You must do something in' teresting to make a story that papers will print and people will read and remember.

Here are ten suggestions with which dealers who want to develop a simple, yet efiective publicity campaign can go about ir.

(1) Timely, seasonal hints to honeowners. Remodeling or modernization data on

how basement rooms, porch enclosures, etc. can be added to the house at little cost.

Story dI d Glonce

Ten ways a dealer or wholesaler can find genuine news within his operation. News items about yourself, business, or employees can result in new sales.. cost: nominal.

(2) You can help feature writers describe something new by advising them of the latest or unusual products which you've taken on like lignum vitae or other tropical woods. Send a description of it to the newspapers along with sketches or photographs.

(3) If you've made an important local sale, one of major value or belonging to a well-known person, write your own release. Give factual information without worrying about style of writing.

(4) So-called "human interest" or feature stories are avidly sought. Has one of your stafi attained his lfth or 25th year at his job? Perhaps he is a refugee and

has an interesting tale to relate. One of tho employees may have taken an unusual vaca' tion trip and has a good account to reveal.

(5) Is your establishment going to be remodeled, expanded or moved to a new location? Details on such a step are of community interest.

(6) Are you planning to go on a busi' ness or personal trip, attend a convention? The more distant the markbg the greater the importance of the item.

(7) Items about personnel always rate space, especially if they are well known in the community. Has an employee been pro' moted to an important position? Is a wellknown old-timer planning to retire?

(B) Develop a cultural program. For a period oI one month, paintings by local and statewide artists are exhibited. At the end of the exhibition period, the paintings are sold with a small commiesion accruing to the store for its participation. But the real value is in the newspaper publicity which always mentioned the store.

(9) Civic activity also provides a dealer with another golden opportunity to get public attention. An enterprising dealer, for example, headed a campaign to raiee funds to place the name of the town on the post office building. He also conducted a public contest, awarding prizes, for the best letters on the education of children in religion, which were published in the town weekly.

(f0) In this same category, by ofiering desk spdce to a civic organization or Iocal amateur activity, similar results can be obtained.

Summarizing, reporterc and editors should be made aware that they can count on you and your establishment as a source of news.

Write the editor if you're in a fairly large city, or stop in for a personal call in the smaller towns. You'll find that the welcome latch is always open because he has a job which calls for meeting the public and continually asking, "What's new?"

Deep In The Heart of Plumas County

Plumas National Forest is Nikkel's Prime Timber Source

Towering Ponderosa Pines stand among the dense timber forests surrounding historic Downieville, the 1850's gold mining center deep in the Plumas National Forest. Early gold miners beat their path through this beautiful Feather River Country to turn Downieville into one of the wests' booming mining towns. Today the gold miners are gone, but the Plumas National Forest is well known for its high altitude soft wood species which grow at elevations up to 8,000 feet. The area is the prime timber source for Nikkel Lumber Company.

1'|rr+

R. F. NIKKEL LUMBER CO.

Four-Forty Drake Circle Sacramento, California' 95825 Phone 916-487-8675

Palco's First Hundred Years | 1869 -1969

fN THE year l869-three months before r the Golden Spike was driven at Promontory Point, Utah, linking the East and West with rails-The Pacific Lumber Co. was incorporated ". to purchase timber land, to erect sawmills to cut and hansport timber and lumber, to saw lumber and sell the same and to do all things that may be necessary to the production and sale of lumber in the state of California or elsewhere." The actual date was February 26, 1869.

The years have been busy since then. The brief outline below, covering B0 of the I00 years, only hints at their activity.

1863-A. W. MacPherson and HenrY Wetherbee. "Mendocino Lumber' men," acquire 6,000 acres of redwood timberland, near present mill site.

1869-February 26: The Pacific Lumber Company of California incorporated, with capital stock of $500,000.

l8?6-Nevada 'oBig Four" (John CIaY Hampton, W. S. Gage, Allen Curtis and John Paxton) controlled com' pany.

1890-Largest producer in redwoods. Put in Allis bandsaw and electric plant.

I89l-Tariff cut in Canadian lumber; collapse of building boom in [,os-An. geles. Cut wages, but no one fired.

I89,L-Complete plant again in operation (57r/2 million bf. in year).

(Coxey's Army marched on Washington, D. C.)

I895-Mill "A" burned to ground in one hour.

I897-Back in operation with 3 band mills, Armstrong Patent Dry Kiln. Capability of 135,000 board feet/day.

Story qt s Glonce

A quick look at the long and fabulous history of The Pacific Lumber Co. Its past courage, integrity and progressive thinking reflect well on the entire industry.

American Expo. in Buffalo)

I903-Hammond resigned as direotor' All of The Pacific Lumber Company's holdings, including mill and timber, three railroads, shipping facilities and most of Excelsior Redwood Company, purchased by Santa Fe Land & Development Co.----of which Simon Murphy owned two-thirds interest.

February 4: new company incorporated as ooPacific Lumber CompanY of New Jersey" with 30,000 acres of timber; capital stock of $2% Million. Accent on re-manufacture and marketing.

Homes in Scotia modernized and electric lights providedc'lsfelg Teddy Roosevelt had them in the White House!". New and larger school.

(Wright Brothers First Flight at Kitty Hawk, N. C.)

(Custer's

Last Stand at Battle of Little Big Horn)

l882-Began operations in Humboldt County. First.concern to get products to market.

1886-Railroad to Field's Landing, around Scotia Blufis. Mill "4" shrted' (Haymarket Riot in Chicago)

1887-Longest mill on Coast completed in March.

1888-Scotia named. Launching of lumber schooner'oAllen A.tt

I889-First o'Dolbeer Donkey" in woods. First experimental dry kiln 'oto reduce great weight of redwood for shipping."

(Johnstown

l898-Reorganization under Captain Nelson. Nevada Group out. Production to 200,000 a day. Largest shingle mill in the world. Increased marine shipping.

(Spanish-American War. U. S. becomes Naval Power)

I90l-Shipments to Japan and Hawaii. A. B. Hammond bought up stock from Nevada Group (thought he had control). A. S. Gage to Arizona, trying to interest Santa Fe in building railroad from San Francisco. Met Simon Jones Murphy-lumberman from Penobscott River in Maine, who had followed lumber and mining interests westward. Gage convinced him to form partnership for acquiring TPLC.

(President McKinley shot at Pan-

l90G-Selwyn Eddy, long-time associate oI Simon Murphy, became' President. Sailing schooners sold and steam schooners purchased one day before San Francisco Earthquake (April I8). Some damage at Scotia. S.F. offices destroyed, yards saved. Helped redwood lumber sales. (S.F. Fire Chief Shaughnessy said, '0. . . if exterior finish of these buildings had not been of redwood lumber, I am satisfied that the area of the burned district would have been greatly extended." )

1908-Mill 'oA" producing at highest level. 'oB" Mill planned. Blinn Robinson Co. of Wilmington, Calif. purchased for re-manufacture and shipping.

I9l0-Company saloon closed and First National Bank of Scotia took over (Continued, on Page 47)

$l]|lP$0il try||0ttsAIE [0ttlPAl,t Y

Ti:',ii{i'-1''i:H{:1,*;, TEAMED TO SERVE 'fHE DEALERS NEEDS

SPECtALtSTS |l{

REDWOOD

K/D or Green Lumber, Plywood, Split Products, Shingles and Shakes.

DOUGTAS FIR

K/D or Green Lumber, Special Cuttings and Speciality Plywood.

INSUTATING PRODUCTS

Ceiling, Roof Deck and Sheathing.

DISTRIBUTIlll{ A1{I} SERVICE CEilTERS

ARCATA 7071822-0371

Stan Eisner

Roger Oilar

Frank Stanger

George Thompson

GARDEN A 2131321-9202

Perley Fisher, Mgr.

Stan Cochran

Lynn Layton

Ray McKendrick

SANTA CLARA 408t 296-0407

Leonard Viale. Mer.

Ed Blunt

Bob Raymer

THE NEW SIMPSON WHOLESALE Company Warehouse and distribution center at Arcata is completed and operating at full capacity. The new operation with expanded product line will provide improved services for you when you deal with Simpson Wholesale Company.

Club goes all out for the kids

TIWENTY-FIVE small boys' young hearts r were gladdened this past holiday season when San Francisco's Hoo-Hoo Club hosted them at a lunch in the elegant Pavillon Room of the Fairmont Hotel. With the lunch went a puppet show and magic demonstration. Later, each boy received a fine gift.

Pete Johnson. California Redwood Association, chairman, was the mc. Newly elected president, Art Wall, Arcata Redwood Lumber Co., was unable to attend, being out of town on business.

The door prize of a case of whiskey went to Marleen Louwaert of Service Lumber Co., San Rafael. Seated for the gala were 102 guests.

The party was made possible by the efficient work of the committee and the officers, among them Ted Little, J. H. Baxter Co.; Ray Ryan, J. E. Higgins Lumber Co.: Dave Mackin" Hallinan Mackin Lumber Co.; Ed Brush, E. S. Brush & Sons; Knute Weidman, Knute Weidman Lumber Sales; Rick Pratt, Weyerhaeuser Co.; Reg Ricci. Ricci and Kruse Lumber Co.

Do something for your browsers

Give them something that wakes up their imagination. Something with color, style and elegance like our translucent decorator panels.

We've put these beautiful, exclusive Masonite patterns into a beautiful, eye-stopping display that takes up only 2/2' x4'offloor space and turns in a big profit every time the stock turns over. And to complement the new translucent products, we have incorporated four patterns of Filigree Decorator Panels in three popular sizes into the same display. Special moldings, frames, poles, dividers and springs complete the package. Masonite Brand Decora-

tor Panels are real profit makers. Now you can give your customers the warmth and charm of old world art glass at a fraction of the cost. And as with all Masonite products you sell, you get the backing of national advertising and promotion to your customers and prospects throughout the year. urging them to see these products in your store. You can get the dispenser and the sample displayer FREE with just a minimum purchase,

GALENDAR

FEBRUARY

Ponderoea Pine Woodwork-February 9-11, 28t} annual meeting' Fairmont Hotel, San Franciscb.

Hoo-Hoo-Ette Club l0-February 13, business meeting, Royal Peso, Inglewood, Calif.

Sierra-Cascade Logging Conference-Feb. 13-15, Cal-Expo, Sacrauento, Cal.

Humboldt Eoo-Hoo Club 63-February 15, Ladies night' Baywood Golf & Country Club, Eureka, Calif.

California Retail Eardware Aesn.-February 16:18, 20th annual , Western States ha,rdware, housewares, paint & galdanr,supply sho\r, Brooks Eall, San Fr:ancisco.

Westsrn Buikllng Material Assn-Februor! 20-22, 66th Annual T9'estera klpgition, Spokane Coliseum, Spokane, Wash.

East Bay Eoo-Eoo CIub 39-February 21, ladies' night dinner da:nce, Castlewood Country Club, Pleasanton, Calif,

Los Angeles Eoo'Eoo Club 2-Febru*y 21, Valentine's Day dinner damce, Pomona Natlonal Golf Club, Walnut, Calif.

Eoo-Iloo-Ette Club G-February 27, bosses' nite, place to be announced.

Pacific Southwest Section, Forest Products Research SocietyFebruary 27-28, meeting, Disneyland Hotel, Anaheim, Calif.

Lumber Assn. of Southern California-February 28, boanl of directors meeting, Del Coronado Hotel, Coronado, Calif.

Pacific Southwest llardware Assn.-February 28-March 2, West coast hardware-housewares exhibit, Anaheim Convention Center (across from Disneyland), Anaheim, Calif.

MARCH

Lumber Assn. of Southern California-series of regional meetings beginning March 3. Contact Assn. for date, place.

Western Tltood Proilucts Assn.-March 4-7, annual meeting, St Francis Hotel, San Francisco.

Forest Products Research SocietyMarch 6-7, executive board meeting, San Francisco, Cal.

It's on outdoor sloroge unit! lt's o fence! lt's o proiect your customers will love becouse they con build ond odd on eoch 3-foot scction os they need it. The "Stow-it-All" is construcled of stondord Western boords ond dimension, so you con fillyour customer's orders righl oul ol your rnventory. (You con olso supplyollthe plons, necessory hordwore, wood finish ond tools they'll need for the iob.l

Remember, people hove more of everything this yeor. The Western Wood "Stow-it-All" is iust one ideo for the cuslomer who wonh o ploce to put his hord-to-storc items.

lf you'd like more Western Wood outdoor storoge proiects ond o complete merchondising kit to help sell the bocrds thot build them, iust moil the coupon. We'll send you free copies of our new full-color idio

IR Charles Higman, who comes to America every year to spend a million advertising tea, said at a banquet in New York: "I learn many advertising lessons every time I visit your hospitable shores. Advertising is in the very air here. Even the children breathe it in. I was taking tea with a great editor Sunday afternoon when his little daughter came back from Sunday School with an illustrated text card in her hand. oWhat's that, little one?' the editor asked. 'Oh,' said the little girl, tjust an ad about Heaven.' " ***-

First Chorus Girl: 'ol'm thinking of marrying Jack."

Second Chorus Girl:'oSo am I. Do you know anyone that's got it'"

What this country needs is a lower rate of interest on money and a higher rate of interest in work.

some otN'rJ ro**orolr*,

Don't advertise, Don't merchandise. Don't improve your place of business and make it efficient. Don't give your trade modern service. Don't try to create any business but simply take what

r882-1966

comes. Don't put yoursell out. Just be fashioned. These, and a few other don'ts, any dealer out of business.*

The darkest hour in any man's life is plan how to get money without earning

bull-headed and oldare guaranteed to Put

when he sits down to it.-Horace Greeley.

The mustache is the pioneer of the part'payment plan now so popular-a little down, and after that a little more every week.

"Are you positive," inqlir"a ln* ",1o..,"r, "that your husband was home with you t}le night this crime was committed?"

"Efen he wasn't," replied Mandy, "Ah done busted a rollin'pin ovah some innercent man's haid."

According to science, "iut ,rrJ."ur"r"i.t quuti,y with increasing age; and the longer it stays in the ground, the better it is. Which goes to show you there's no fuel like an old fuel.

l-E SAD BRA DtE CE

ADJUSTS TO ANY ROOF

PITCH

TIME SAVING . FRAME WITH EASE

o Building can be out of square or plumb, roof will come out perfect.

o NO plumb cuts, no plate cuts, and no measuring, saving time and skill.

o Rigid laboratory tested to exceed Federal, State & Local building codes.

o Technically suitable for use in FHA projects'

o l.C.B.O. approved. (Report No. 2304.1)

r B.O.C.A. approved (Approval No. 68'9, Report No. 271)

He-"May I have ttt" iu.t U""* *r,n you?"

She-'oBoy, you've just had it."

Mossive lndustry Merger?

Senior'officials of major ilmber, plfiood and specialty wood products companies have agreed that a blue ribbon committee of industry executives study possible amalgamation of the National Forest Products Association, the American Plywood Association, and the American Wood Council into a sinsle national entity.

The special committee on industry o{anization, appointed by the president of National Forest Products Association, met at the Royal Lahina Hotel, Kaanapali, Maui, Hawaii, January 5-9.

The committee asked the board of the new American Wood Council to work with the board of NFPA towards coordination of their activities and to explore possibilities of future consolidation.

The committee further urged the NFPA board to actively seek new NFPA affiliates and to solicit the role of representing all group,s on national lumber and wood products issues.

Romney Tells lt Like lr ls

HUD Secretary George Romney assured the Senate Banking Committee that he endorsed the l0-year housing goal which includes six million units for low and moderate income families.

He warned that the goals will not be met without changes in production methods, credit, and labor supply, noting that the goals o'may not overstate need, but they certainly exceed any realistic rate of production in the immediate future."

The Housing and Urban Development Department's 1970 budget request was for over $3 billion, compared with $2.3 billion estimated for fiscal 1969. Increases would be for hisher fund commitments for the model cities program and requireJpayments for federally subsidized housing programs which are expected to provide 700,000 housing units in fiscal 1969 and 1970.

New K-C Division Formed

Creation of a forest products division of Kimberly-Clark under the general managership of W. R. W'illiams has been announced by K-C president Guy }Iinard. Minard said the change in cor. porate structure reflects K-C's increasing activity in the solid wood products field.

W'-illiams, formerly manager of the California lumber operations of the Shasta div., based in Anderson, has assumed overall responsibilities for lumber and remanufacturing activities in that state. In addition, he will have charge of lumber production at mills in Marenesco, Champion, and Newberry, Mich., and management of approximately 500,000 acres of lake states timberlands.

The California operations involve three sawmills-Anderson, Mount Shasta and Wildwood, which jointly produce approxirnately 165,000,000 board feet of hardwood lumber products annually, including boards, dimension lumber, millwork, moulding, and box shook.

ls This Your THE MERCH

If it isn't, wouldn't you like to har THE

home or office each month? Don't

ve

to hgve_my own copy of THE MER-

CHnNf eoch month. Pleose enter my subscription

NEWS BRIEFS

It appears now that Masonite Corp. will buy up Al Thrasher Lurnber Co., in Calpena" Calif. Thrasher is one of the largest of the independent redwood producers. No price set so far The Jessup cutting plant" Chico, Calif., has bee.n enlarged from 28,000 sq. ft. to more than 52,000 sq. ft.

Southwest F orest I ndwstrics,'Phoenix, has purchased the remaining interest in Montezuma Plywood Co., Cortez, Colo., South. west has had a minority interest since '67 Fibreboard, Corp., which has had a 5O/o inter*t in Pickering Lumber Corp. since'65 bought the other half from Yuba River Lumber Co. recently for a stock exchange worth about $ll million. Picker' ing's '68 sales were approximately $fg million...

Due to the snail-like pace of the leileral got)erntnent, it now appear€ the ballots on

the AlSC-recommended new softwood standards won't go to the acceptors till mid' month , . Eaans Products Co. has agreed to buy Missoula Sawmills, Inc., and Inland Sawmills, Inc. of Missoula, Mont., no amount given...

Hoff Lumber Co., Horseshoe Bend, Ida' ho, has acquired Ontario Timber Laminators {or an undisclosed amount Potlatch Forest's subsidiary, Speedspace Corp., which produces factory-built stiuctures which are mostly sold in the West, will operate Potlatch's newly acquired Midwest Homes. Inc. Midwest's factory builds relocatable structures.

Boise Cascaile is buying 25,000 acres on Hawaii's big island for development of a recreational village, the land is being bought from the vast Parker Ranch... Ohn Mathison Chemical Corp., says it plans to become a major builder of residential communities and is starting an $80 million program to up production of homebuilding materials from forest products, metals and chemicals

Handyman's big, new do-it-yourself center in Beaverton. Ore.. is due for an earlv

March completion high lumber prices are likely to remain firm through most of this first quarter, according to the WaIl Street lournaL. it added that the increase in the prime rate by big banks probably wouldn't lower prices.

More than B million acres oI Private, taxpaying land in 12 western states are now growing perpetual forest crops, says the WWPA. The area producing is roughly 2.5 times the size of Connecticut Boise Cascade points out that the average number of doors in a typical house five years ago was 11, todan about 25. Five years ago closets had one door, now they have four (bi-fold) doors.

Nissan Nohrin Kogyo of TokYo has developed a new product, aploid, made of wood and plastic and claims it is 5 times stronger than natural wood. ..

The English Morgan sPorts car still uses ash extensively in the production of the car's frame, as well as using other woods as interior trim Surxet lllagazine says that more than one-fourth (27.4/e) oL all western households changed their place of residence in the last 12 months.

U.S. Plywood Seeks AFPC

U. S. Plywood-Champion Papers Inc. plans to acquire American Forest Products Corp. for approximately $92.7 million of its stock. The merger is subject to the approval of the directors of both companies and the stockholders of AFPC.

The annouhcement-came less than a month after proposed mergers between U.S. Ply and Johns-Manville Corp. and AFPC and Kimberly-Clark had collapsed.

AFPC, the parent company of Tarter, Webster & Johnson, owns about 200,000 acres of timberland containing more than two billion bf. of merchantable timber.

Sales

U.S. Plywood-Champion Papers, in the first nine months of 1968, were $950 million. American Forest Products Corp. in that period did 9102.? million in sales.

Price Forecqsting Seruice

A unique and reportedly valuable service forecasting probable shifts in the prices of softwood lumber and plywood is being ofiered to lumber and building materials dealers nationally by Charles E. Young, publisher of. Young's Fore'casts and, Lumber Market Forecasts out of Portland, Oregon.

Young's Forecasts is a set of leading indicators of changes in mill prices of softwood lumber and plywood, published every Friday to reach you on Monday. The charts, which reflect shi{ts in demand-supply relationships, are based on weekly statistical reports from the lumber and plywood industry associations.

Each issue contains specific recommendations for buyers.

log Exports Slow

Iog exports from Oregon and Washington to Japan, which declined to 528 million bf. (up 3L/o irom the same period a year ago) in the third quarter of 1968, will continue to do so for the next several months, predicts G. Cleveland Edgett, Western Wood Products Association, following a two-week field study of Japanese wood products markets.

The prediction was based on personal interviews with principals of major Japanese trading houses, who indicated that they had already "laid ofi" numerous log charter ships due to a current surplus of roundwood glutting Japanese port lacilities. o'The overcr-owding is primarily due," says Edgett, "to the panio log buying following indications earlier this year that limitations would be placed on the export of logs from federal timber lands in the United States." Edgett also noted that the Japanese have attempted to- ease port crowding by stemming the flow of raw logs from Siberia, but that tho Russians have refused to cooperate, and so overcrowding of port log handling facilitiee will persist for some months.

He further predicts that by mid-I969, the Japanese will have to increase their purchases of manufactured wood products from Alaska and other sources.

Cal-Pacific CERTIFIED KILN K5 DRY

New Lumber Sources Sought

Home builders and lumber producers met recently in Houston, Tex., in an unusual session to discuss possible steps to get more lumber for home and apartment construction.

Included were Western Wood Products Association, National Forest Products Association, Southern Pine, American Plywood Association and the National Association of Home Builders.

All agreed the situation is so grave it must be presented now to President Richard Nixon's new secretaries of Agriculture and Interior. An NAHB officer, speaking before the Senate Small Business Subcommittee said the timber supply problem demands "deep examination."

At the Houston meeting, the lumber men said the principal problem is one of supply and demand-that current timber production is insufficient to meet present and projected needs. Booming log exports, notably to Japan, and accelerated dornestic demand compound the problem, they said.

What is needed, the lumber men said, are changes in federal land management policy which would permit larger yields from federally-controlled commercial forest lanil. Sixty-five percent of the softwood timber is on government-owned lands.

Redwood Conservqtion Elections

The recent annual meeting of the Redwood Region Conservation Council in Eureka, Calif., elected: Eugene A. Hofsted, president; James Hartley, vp.i C. Robert Barnum, treasurer; Loren D. Good, Santa Rosa, exec. vp.

Committee chairmen are Warren Hanchett, education and training; Ge.orge'Gentry, fire prevention; Raymond Spencer, tree farm; and Richard Brown, demonstration forests.

Six men were named to three year terms on RRCC's board of directors. Three re-named after serving a full term were J. E. Pickett of Cal Pacific Redwood Co., Roy E. Wagner of Masonite Corp., and Eugene Hofsted of Arcata Redwood Co. New directors are Don V. Metcalf of the Pacific Lumber Co., Don Carlton of the Times Standard, and James B. Keegan of Wells Fargo Bank.

New Boy Areq Yqrd

There's another new lumber yard in the San Francisco East Buy.

This one is Worldwide Wood primarily industrial accounts and

Products, Inc., and it solicits larger contractors.

The company is the successor to Zenith I-umber Co., Hayward, and Blue Canyon Lumber of San Rafael. It is located on the former Zenith Lumber property in Hayward. Vice-president and general manager is Ward Dobbins, former owner of Blue Canyon Lumber. Other personnel include Tony Taylor as office manager. Tony formerly was a principal in Eureka Mill and Lumber. Fremont. Hugh Ta.vlor, Tony's son, will serve as the yard superintendent.

Pro Basketball took over the otherwise grass roots, down-tobusiness concerns of the Oakland Hoo Hoo Club #39 in its January meeting.

The committee of Al Mury, Frank Timmers, Dwight Currano Ralph Boshion, Ron Delisle, Vic Roth, Dave Jopes and Bob Mac!'ie martialed a goodly group for the game between the San Francisco Warriors and the Cincinnati Royals at, the Oakland Coliseum.

6

Freceding the game, members met for dinner. Ralph Boshion, club president, noted tJrat the "Sharcs of Happiness" drive of the club at Christmas had brought in a good return. The fund aids deaf children as well as supporting the groups' scholarship at the rUniyelsity bf Califoi'nia School, of Forestiy'

Club Gets Thanks

I7[ARKED by the characteristic good- lvl fellowship of all Oakland Hoo-Hoo meetings, their recent holiday season meeting heard Paul Small, dean of students of the California School for the Deaf of Berkeley.

Small told of the dedicated work being done by the school and the hope it brings into the lives of so many handicapped young people. He especially thanked tle group for their annual contribution which is particularly appreciated as it has no strings attached. Many an unfortunate young person with no family or interested friends has benefitted over the years from the gift. He told of one fourteen year old orphan girl who they were a.ble to clothe from Hoo-Hoo funds.

Winners of the drawing were David Mensing, Georgia-Pacific Co.p., Verlon McKinney, Brush Industrial Lumber Co. and Manual Lavrador, MacBeath Lumber Co. President Ralph Boshion presided.

Nev/ Lumber Standards in 1969?

II U*t all segments oI the lum,ber industry Assn., Northeastern Lumber Manufacturers

I are finally agreeing upon an understand- Association, Fir and Hemlock Door AssociI able, enforceable national softwood lumber ation, National Forest Products Assn., Na-

standard for controlling the quality and the

srorv dt d Gronce

I agreed in mid-Fail on deta]ls of i n-ational Long promised,the new standards I lumber standard , for structural lumber may just make it thiS. time.. in-

which has subsequently been approved by dustry. support seems stronger

the Amedcan Lumber Standards Commit- now than ever before. I tee and now rests in the hands of the U.S.

OgnaSent of Commerce for review and tional Lumber & Building Materials Dealers

lrlbnfssion -to an acceptor list. (See The Associarion, Red Cedar Sii"gt" & Handsplit

M.erclant, Nou., p. 12 lor the ag,reed, upon Shake Bureau, Southem pire Association

swes.) and the Western Red Cedar Lumber Asso-

Th" three grading agercies are the ciation.

loutheln Pine Inspection Bureau, West Principal provisions are simplification of

9o"* Lumber Inspection Bureau and the grade deiignations and nomenciaturg estab-

Western Wood Products Association. I-ishment oi a national size system providing

The proposed national lumber standard for both sreen and'dry lumLe" toL manu- will replace present overlapping grading factured io t}e sam" in-use sizes, combining and meflsing systerns with one standard for and simplifying strength and stiffness alJ softwood dimension manufacturers in values foi wood of similar qualities and the_country. establishment of an independent board of

The-prop9s9d standard also has the sup- review for enforcement, and designation of I pott of the California Redwood Association, actual lumber sizes on manufact-urers' inNorthern Hardwood & Pine Manufacturers voices.

The proposed standard will lead to a substantial reduction in the numbor of grade and speeies descriptions. All species will be designated by the same grade and na"'e system. Alsq not only will green and dry lumber be compatible in size when put in place in their end-useo but both will now be compatible with timber sizes as well.

TheALSC plans to ask the Federal Trade Commission io require manil,arory. grade marking of all structural lumber under the new standard. The proposal also provides for establishment of a paid board of review which will act in a capacity to police grade marking. The enforcement activity will be a matter of public record as opposed to past policy where board of revie\,v findings were unavailable.

The standard, as a @nsumer benefit, is likened by industry spokesmen to a o'truth in packaging" bill for the lumber industry. The standard provideg for the first time, for required National Bureau of Standards approval of strength and stiffness values for consumer protection.

The new standard, by rnaking green and dry sizes compatible in end-use, is seen as a boon to builders and designers because it will make structures go together faster and more uniformly. The massive simplification of names and grades and strength values will also make it easier to order the right wood for the job.

We built it bigger to serYe yol

Ji

What started out as 244 poles rising 24 feet above our 20-acre site on Park Place in Cerritos has turned into a distribution center housing. a custom millwork plant, 80,000 square feet of protected warehousing, an inventory of 7r/z million board feet of lumber products and a 10,000 foot office building. We're proud of it! And we think you'll like it too.

Stocking all regularly manufactured grades and dimensions of Douglas and white fir, redwood, ponderosa and sugar pine, cedar and spruce-the center is located just off Valley View Avenue near the Santa Ana Freeway. And it's also served by its own railroad spur, as well.

And there is a hardwood distribution center. A portion of the facilities is devoted to a separately managed yard, which stocks both imported and domestic hardwoods.

Another means of serving you better is our extensive intercom system. By way of the intercom, the center's distribution activities and traffic are easily coordinated from the executive offices of the two story office building.

Efeven buildings, constructed with 2M pressure-treated poles as primary structural members, were designed and erected by Treated Pole Builders, lnc.

of Ontario, i Company, lr from attack poles clean color coate< attractivener

Of the 11 1 three are us of plywood, And for the new center. See TW&J f

|on tteJ.

The pressure treatment of the poles was by Koppers "Cellon" process, which permanently protects them fungus and termites. The treatment also leaves the any solvents which hinder color coating. TW&J has facia and sidings of the buildings, adding to the ter.

buildings, four house the softwood inventory, and two enclosed buildings are for the storage mouldings, jambs and Bond-Deck.

we moved our 6lmember Bandini crew to staff the p people, bigger facilities, better service.

' lumber needs.

PLEHJS@INALS

Norman O. Brendle is now mgr. of the new hollow metal door and frame dept. at Cal-Roof Wholesale in Portland.

Ray Nelson is now merchandising mgr. for the bldg. products div. of Boise Cascade, Balph Rodlum, the ad. mgr. has announced.

Pat Sweeney, Portland, Ore., has been honored by boss Robert Y. Hansberger for doing an outstanding selling job for Boise Cascade.

Joe D. Chisholm has joined Alpine Veneers, Portland, as a representative trader, Del Daley, din mgr. says.

Kurt Gelbanil has been in St. Johns, New Brunswick, Canada, recently, seeing what can be done about the Robert S. Osgood goodies tied up by the dock strike.

Bob Kincaid has been named southern pine plywood sales mgr. for American International Forest Products by Hal Saltzman, president.

Tl'illiam J. Hasselbach is now consumer sales rep. for Serendipity,@ the leisure home div. of American Forest Products Corp.

Richard F. Jackson, Novato, Calif., has won the coveted Monsanto master salesman award. He works out of their Santa Clara office.

Fay Madison, owner of Pacific Madison Lumber Co., visited the Los Angeles offices with wife Katherine and son

George on the way from their home in Eureka, Calif., to a Puerto Vallarta' Mexico vacation.

Gary Stewart of TWJ, Vallejo, Calif., took a well-earned week's vacation at Christmas. Gary, his wife and children spent the time in Firebaugh, Calif., visiting Gary's folks.

Phil Roberts, president, Home Equipment Mfg. Co., Westminster, Oalif., Vic Nyssen, gen. mgr. and J. Scott Yan Enger III, director of marketing, are back ' from a successful stint at the NII'MA show in,Chicago.

Robert Smith is now the eastern sales manager,for Kimberly-Clark at Anderson, Calif. Bob was associated prior to that with Diamond National in Red Bluff in a sales capacity.

Glen Piper is the new plywood sales manager at Diamond National Corp. in Red Bluff, Calif.

.Al Wahl, gen. sales manager for Consolidated Lumber Co. prior to his retirement" hbs moved to a nice new apartment in Torrance, Calif.

Edwand H. Libbey, secretary of the National Lumber & Building Materials Dealers Ass'n. 'from 1949 until 1968, is cunently enjoying his retirement.

Bob Wells, TW&J, Los Angeles, played in the pro-am at the L.A* Open golf tourney, shooting a 78. His partner, pro Ken Still, shot a ??.

Don Moreland, Lane Lumber Co. salesman and his wife Pat, spent a white and very chilly holiday season in Spokane.

Yerlon McKinney, gen. mgr., Brush Industrial Lumber Co., Los Angeles, spent

Wcslcrn Lumbcr & luilding llqteriolt AlEiCHANl

the holidays with his family in the S.F. Bay Area.

Bill Howe, sales manager at Potlatch's mahogany importing div., is back in L.A. after a business trip to the Northwest.

Robert O. Beatty, pr. & advtg. director for Boise Cascade, has named "Pete" Ilidy co4t. publications mgr.; J. Eldon John' son forest information mgr. and Dave Hedges as press relations mgr,

Mabel P. Stas€r is now with West Coast Timber Products, San Rafael, Calif., working with mgr. Ilugh Pessner. Mabel for many years had worked with Max Hill, O. M. I'Iill Lumber Co., Pasadena, Calif., until moving north.

Leo lVofford and Jay Ludlow are ovrners . and partners in Fremont Lunber and Building Materials in Fremont, Calif. , Jay formerly had an interest in Warm - Springs Lumber; Leo was employed as warehouse foreman by Evans hoducts in Oakland for several years.

Relph McClure, president of Union Planing Mill, Stockton, Calif., has been named to succeed the late Jack Little as president of Union Forest Products. Jim Pask of.Lumberman's Mercantile, Fremont, Oalif., is handing out cigars. Born on November 5 (his father's birthday) was Kevin Pask who crossed home plate at 8 lb. 9a/z oz.

'Wes Mitchell of TWJ, Vallejo, Calif., vis. ited hardwood mills in Oregon and Washington in late fall.

Ifarold Miller of Miller Redwood Co., Crescent City, Calif., is the new president of the Cralifornia Redwood Association.

FBTUATY, t969

, hogany importing div. of Potlatch in Los Angeles.

John Egan, Tyisconsin lumberman and Rameses 46 of Hoo-IIoo visited Gertrude LeMastcr, widow of the late C. D. LeMaster at her home in Sacramento.

Jill Carlow, attractive daughter of Jack Carlow, Carlow Co., Los Angeles, has announced her engagement to Sgt. Stephen C. Marks. After Army duty, Steve plans to go to law school. IIis prospective father-in-law is also a lawyer.

Harold M. Frodsham, president, South Bay Lumbe'r, flawthorne, Calif. visited the International Fence I.ndustry Assn. meet in New Orleans. Other westerners , there were Abe Willie, Charley's Fence, Baldwin Park, Calif.; Mahlon Kilgorg Arrowsmith Tool, L.A.; Robert O'Donnel, Master Fence Fitting, La Habra, Calif.; George Lyman, Albrite Fencel San Berdoo; Arthur Anderson, A & A Fence, Torrance, Calif., and Herb Kol. ler, Willamette Valley Mfg., Eugene, Ore.

Lloyd Webb of Vanee Lumber, Los Angeles, has returned from a 2 week trip to Calif. and Oregon mills and a floo-floo meeting in Redding, Calif.

Mal W. Sherman, vp., director of marketing, Townhouse Industries, Montebello, Calif. attended the National Ilousewares Show in Chicago.

W. C. 'Bill" Soper, p.h.i. div. mgr., StaLube, is back at their Compton, Calif., plant after going to the decorating show in Seattle and the S.F. hardware show.

Eussell E. Spicer is now Los Angeles area sales mgr. for llyster, replacing Phil Ifil[ Jro now assistant mgr. of Hys- ter's Portland sales office.

Phil Kelty, Simonson Lumbe,r, Smith River, Calif., says the rain is the big news where he is, too.

Frank Yendermeer has been named mgr. of Ilearin Plywood Industries, new Kirkland, Wash., distribution center by boss Joe Eearin.

Jim Bangr is the new warehouse foreman at Carlow Company,s Pacoima, Calif., facility. He is an ex-T. M. Cobb man.

Bill Howe, Frank Rawolle, Pat Young, Lou Ilanes and Robin McKay of potlatch's mahogany importing div., attended a sales training meet in the Grand Bahamas.

Robert 0. Lee, a public relations and advertising executive with Georgia-paci- fic was selected from 82,bfi) employeec to receive the G-P president's award for outstanding service to the company.

Skipp Gregg, Yance Lumber, Los Angeles, and his Jean have returned from L receht busineis trip in the paciffc Northwest.

George Sisterhemn, of U. S. plywood's Shasta operation, got knocked down by the flu bug.

Bill Po_rnell, Sta.nge Lumber Co., Redding, CaUf., has also been a flu victim, according to Stange's Earl Nordtveldt.

Pete Lone Wisconsin-California Forest Products reports they are moving to new offices Mar. l.,New Address: Suite , (P.O. Box 2125) 2466 Athens Ave., Redtling, Calif. Pete's partner is Jim ItcIndoo.

Earl Moore, astt sales mgr., Diamond National, remanufactured wood products div., started out married life the right way. Ife was married tran. 26 in Paradise, Calif.

Dave Davis, 45 year redwood and fir sales vetetan, has joined Noble Lumber, Inc., according to Charles Noble, president. Davis, a past Hoo-Hoo Snark, was with . Van De Nor Lumber Sales until their recent liquidation. Noble Lumber is in . San Rafael, Calif.

Paul Penberthy, Sr, president of Penberthy Lumber Co., tos dpgeles, has completed a 2 month business trip to the Orient visiting Japa4, the Philippines, and Malaya.

Louise,Eayes, Rosamond Hatch and Mildred Dutton journeyed to Burlingame, Calif., recently on Hoo-Hoo-Ette business.

Ken Colemcn, Eckstrom Plywood, I,os Angeles, is currently at home recuperating from an appen'dicitis operation. Heal up in a hurry, Kenny!

Carl and Betty Goodman, Goodman Lumber Sales, Whittier, Qalif., left our new president's home town to see him inaugurated in Washington, D. C.

Vic Calvo, Bickell Bros. Lumber &' Bldg. Supplies, Mt. View, was recently elected supervisor of the 6th district of Santa Clara County, Calif. Good going, Vic. Marie Stanton of Palm Avenue Lumber Co., Alhambra, Calif., has retired after 12 years with the company. She will be replaced by Joyce Boswell.

Mead Kibbey, president of the Black Diamond Lumber Co., Sacramento, Calif., held a sale at his yard to raise money for the Crocker Art Gallery Assn.

SPEC'ES OF lArtreTtrDr\ I rtEh

POpT npF/rpn

THE AR'ZONA SCENE

THE ASSOCIATION'S lien law commitr tee, chairmaned by Charles Mann of the Arizona Sash Door and Glass Co., has been very active the past month coming out in opposition to a lien law bill'proposed by a committee of the Arizona Bar Association, which would be introduced in this year's session of the legislation.

The proposed bill would virtually strip the materialman from any lien rights he now has in the present lien law.

The lien law committee, with the association's attorney, prepared a set of objec.

Pert Miss is o Speciolist

ooWhat's an attractive girl like you doing in this business?" is a question frequently asked of petite Betty Shevlin. Miss Shevlin, recently appointed technical advisor on the sales stafi of Chemstop Manufacturing Corp., is conducting seminars, and providing technical and sales assistance on applications of waterproofing and stains to all types of masonry and wood.

tions to the proposed law and our attorney presented the objections to the bar committee on January 21. The objections presented at the meeting on behalf of our association forced the committee to table the bill.

Every Arizona lumber dealer should be aware of the fine work per{ormed by the

lien law committee in getting this piece of legislation stopped. Just another good reason for belonging to our association.

Congratulations are in order for the following men of the Arizona association appointed to committees of the National Lumber and Building Material Dealers Association; th"y are Larry Hamman of Hamman-McFarland Lumber Co., Phoenix -marketing and marketing trends committee; Virgil Hunt of O'Malley Companies, Phoenix-marketing and marketing trends committee; Jack Sullivan of Midway Lumber Co., Tucson-legislative advisory committee and James C. O'Malley of O'Malley Companies, Phoenix-research committee.

JVo matter how you medsure it,

"Builders and architects often are reluctant to discuss technical matters and construction requirements with a woman,t' says Miss Shevlin, oobut it takes little time to set their doubts aside.o' Formerly asso. ciated with Webrock Inc., the Fred-Lite Block Co. and Asbestos Products and Fabricators, she acquired seven years of technical material knowledge in the building products field. She is also an active memb.er of the Construction Specification Institute.

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Plyrood & low Cost Housing

The American Plywood Association's research laboratories will serve as consultant in the use of wood products for a national housing experiment described by former Housing and Urban Dev. Secretary Robert C. Weaver as "the most ambitious ever undertaken" in the United States.

The association is among a group of cooperating organizations brought together by Westinghouse Electric Corporation, one of three prime contractors selected by HUD to launch the national "in-city" experimental low.cost housing project.

The program is aimed at isolating new techniques for low.cost housing and using these techniques to get massive housing programs started in as many as 20 of lhe o'model cities" participating in federal programs.

Information will be gathered from other forest products industry organizations and funneled into the project.

Westinghouse and the two other successful bidders have until June 15 to decide on the most promising construction approaches, to contact officials in cities where experiments might be undertaken, and to recommend to HUD which of the model cities should be selected initiallv.

Growth Areq Groundbreoking

Walter S. Johnson, chairman of the hoard of American .Fqrest Products Corp., corporate .parent, of 'Tartern Webster , & Johnson, did the cereanonial spadework at the groundbrqaking o{ their new Western Sierra Lurnber, facility in pleasanton, Calif.

I)ue for completion this April, the quarter million dollar .facility will feature a 10,000 sq. ft. retail store, According to Johnson, .the Livermore Valley where Pleasanton is tocated is the fastest grpfing area in thb United States.

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NEWS

THIS YEAR'S 66th Annual Western Exr position, February 2l-22, with a spec- ial preview February 20, in Spokane, Washington, promises to be one of our finest.

Headquarters hotel will be the Ridpath Motor Inn, where we'll be holding the bus-I iness and social events. The spacious arid exciting Spokane Coliseum will house a great product exhibition and will be the locale of Thursday's special preview.

Exhibitors will feature the latest innova. tions in styles, materials, colors, uses, in. stallation methods and you can see them all during these exhibit hours: Thursday,

Feb. 20, 7:00 p.m. to 10:00 p.m.; Friday, Feb. 21, noon to 5:30 p.m. and Saturday, Feb. 22,9:00 a.m. to,!:00 p.m.

On the social side thbre will be repeats of thu traditional and well-received Western Roundup Mixer, Friday, and the annual dinner, entertainment and dance on Saturduy.

The 1969 Western exposition is all-industry: dealer, distributor, manufacturer and related firm,personnel and wives are invited and welcome to participate in all events.

For dealers there'will be a retail adVertising clinic put on by the American Newspaper publishers Assn. and sponsored by U. S. Plywood Corp. It promises to be exceptionally practical. and informative.

S. M. Van Kirk, general manag€r, Na-

tional Building Material Distributors Assn., Chicago, Ill., will lead an instructive program for suppliers.

For everyone there'll be a roundtable discussion of return-on-investment tided "The Name of the Game is Making Money." E. L. McNeely, senior vp., lumber and supply div.o The Wickes Corp., and other industry leaders will be on the roundtable.

A sneak preview of exhibits will be held Thursday evening. For your convenience, free, comfortable and frequent shuttle buses will get you to all the events on time at the Spokane Coliseum and the Ridpath Motor Inn, courtesy of the Inland Empire Building Material Distributors Assn. Friday morning's kick-ofi breakfast will be at 8 a.m. at the Ridpath Motor Inn. Each exposition event will have the "friendly western touch." You'll enjoy ihe entertaining Silver Spurs musical group and lunch Western style at the chuck wagon in the exhibit hall. A stimulating eye and mind opener will be Ray Montsalvatage's talk o'Uncork Your Hidden Talents." Registration is proceeding swiftly for our popular exposition.

new for

New officers, members new year

\f \(.lil.{'l H H:rr',1rt,,,',1 (.,'t111v;1111,'s Ii.r'Vf , r'lr 'l ulll. rrlt: tr'-r'lr.llrl Itlridrtrl ;r l llrt, r'r'r't'nl- initiatiorr ittt<l ,'lt'r'li,rrt ltat'll ol t lre Oaklarrrl,tloo-Ho,,-l'-ttcs.

Otlrt'r officers tlt'r'lctl at tltc lrolirlar stir.orr gallrt'riug r\('l(' \lttr'r' l'rrgorris. Pacilir' Harrlrr,,r,cl Salt'.. lst \p.: \ ll,'r'i l)llllsF.nrsr',, l)lt.'lvoorl (.t,.. 2rttl \'[).: H,rll,'r Su tltilood. 3rrl r p.: \lt,rl,','rr I)ltrrrt. \\ r'st('r'n |)rr" hilrr. s('('l t'tiil'\' : .f ltnit: ('irlt's. (,r'illirr l-umlrt'r (1,,.. tl't'ilsur'('r: Shirlt'r Sr'\('r'ir. lrrrhlicitr': (.lalr' l),'itst'. irritiirliorr r'lurirrronrart ittttl Jt.arrit' \lttttrer', ( r)l.t('' slrorrrlin g s(:('r('lirr\ 'l'lrr' yralti' las hcltl irr tlrc hi.tolir' .Jrrtk l,orrrlorr Srlrrirr,' st'ctiott ,rI tlrc iitr-.

newsandviews

uEe -

READING THE daily newspapers, espe. rt cially the Wall Street lournal, one rvould be lead to conclude that big business is getting bigger at the expense of smaller businesses. Mergers, acquisitions and takeovers are rampant, But for the small retailer, it may be good news that he is holding his own in face of giant retail rivals.

I've recently received Vol. 8, No. 4 of the Smahl Business Reporter published by the Bank of America which makes for most interesting reading.

Bank of America, like most leaders in our industry, cautions that to survive, the independent merchant must be a professional. He must master the functions of rnanager, buyer, seller, controller, personnel director, and most important, store owner-responsible for setting policies and making decisions.

Today's retailer must have a genuine interest in his staff, his merchandise and his bustomers. He needs enthusiasm and physical stamina. He must be willing to work long hours.

Today's merchant is frequently caught in the squeeze. On the one hand, his rent, labor and cost of goods are rising; on the other, he is under pressure to keep his prices competitive. To succeed within this narrowing profit margin demands a high level of competence and tight financial control.

Competition for the shopper's dollar gets tougher all the time. And oompetition from others is becoming nrore intense: Manufacturers owning their own retail outlets (vertical integration) is becoming more common. Department and discount stores, newer shopping centers, in-home and direct mail selling all divert customers from the small independent retailer.

Despite all this, most members of the Lumber Merchants Assn. of Northern California can point to a good year during 1968 and they hope fqr a better one in 1969. Those who can couple retail merchandising flair with sound business management will eontinue to innovate, to set trends, to play a creative part in the retailing scene and to prosper.

Bank of America sets forth a nurnber of excellent ideas along these lines in their Small Business Reporter titled "Retailing." Why not stop in at your local branch and pick up a free copy.

Get Results With MERCHANT CLASSTFTED ADS!

Let us help you write it.

See ,our new section on page 52.

to more qnd more Coliforniq deolers ond distributors. For yeor oround supplies of dimension lumber qnd precision-trimmed studs, depend on D & R.

Old Growth Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension from Westport Lumber Co.. Wesfport, Oregon

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 feet of dimension lumber and studs monthly . manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calllng 872-12ffi or 783-0544.

Huge distribution center opens

Tarter, Webster & Johnsono a division of American Forest Products Corp., has taken some pages out of the airport management books to create a more effective distribution setup at its new wholesale lumber distribution center here.

From glass-sided offices atop a handsome new office building, Robert Wells, the company's director of distribution, and Seth Potter, southern California regional manager, can survey the entire l5-acre complex with its 7.5 million board feet oI hardwoods and softwoods and, through an elaborate intercom system, direct activities and traffic at any location.

The new yard, complete with lI large pole-type storage buildings, a large office building, a railroad spur and acres of blacktop surfacing, is just off the Santa Ana Freeway in Cerritos, part of greater Los Angeles. It was occupied in December, 1968. The site replaces a smaller Ttr/ & J yard on Bandini Blvd. in Los Angeles.

Initially, the yard has 6 million bf. of softwoods, 1.5 million bf. of hardwoods and nearly one-half million sq. ft. of plywood. Frank Quattrocchi, manager, expects some increase, with the probability that the yard may maintain a normal supply of as much as 8 million bf. from which to serve southern California retail lumber yards and construction industry needs.

The 1l pole.type lumber storage buildings cover approximately 80,000 sq. ft. They were designed and erected by Treated Pole Builders, Inc. of Ontario, Calif., and the 244 poles used as main structural members were pressure treated by Koppers Co., Inc., using the "Cellon" process. This treat-

ment not only gives long-lasting protection against decay and-termitos, but allows the poles to be eolor-coated; TW & J has colorcoated not the but the sides and

Wrtlcrn lumbcr I lullding llolericilr ,$ERCHANT

facia. Poles are so erected as to leave large lumber storage bays with easy in and out for lift trucks.

At the new T\ff & J yard, four of the pole-type buildings are devoted to stolage of softwoods, three to hardwoods, and two fully-sided buildings to plywood storage. In addition, two pole-type buildings will be leased to Superior Custom Mill for production of special and custom millwork.

Produced in California to give you one-week deliverY bY truck to your yord or job site. Wholescrl,e discount to iumber deolers.

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The new TS/ & J office building at the site is two stories high. It is completely constructed with wood includine fine hardwood panel interiors. Operatiois, accounting, billing, etc., are handled predominantly on the first floor, with major sales and planniug on the second floor.

Summit tumber on the Move

As part of their recent expansion and move to Ceritos, Calif., Summit Lumber Co. has added Ed Difani to the sales stafi. Ed. who has some 23 years in the lumber business, the last nine with Tartero Webster & Johnson. will handle both hardwoods and softwoods.

Leo S. Seidner, president of Summit Lumber, said ooWe will continue to broaden our domestic hardwood, softwood and plywood line and develop our newly acquired Liberian hardwood concession."

Rounding out Summit's stafi are David and Marc A. Seidner, sales, Art Johnson the yard manager and shipper and Jean Herron, billing and payments. The buying

office at Tahoe Vista in northern California is headed by O. F. "Fred" Johnson.

Wood Hwy. Borriers Sove lives

Highway construction workers are "staying up nights" to help cut down the severity of accidents on Los Angeles' fantastically busy Harbor Freeway.

Frorn 9 p.m. to 5 a.m.when freeway traffic is at a minimum

construction workers labor on new median barriers of pressure-creosoted posts and steel beams. More than 8,000 wood posts were pressure. creosoted by Koppers Co. Inc. for the six and one-half miles of freeway barrier. Wood post and metal beam barriers have been demonstrated to help cut severity of accidents.

Posts are square, Bt' x 8t' x 72t' long. 'fhey are placed 6' 3" apart with 41" underground and 3I" above. Pressure-creosoted wood blocks, each 8" x 8" x 14" are bolted to sides of the posts at the top and the steel beams fastened on horizontally.

Celotex Exponds Weslern Morkels

A new line of vinyl asbestos floor tiles for lumber and building material dealers in nine western states is being added to The Celotex Corporation's current lines of building and construction products, William D. Herbert, vp. reports.

Directors are Lyall Bell, Nicholas Capistrano, Jr., Carlos Fernandez. Henrv Fulcher, Jr., William Howe, James Mackav" Bruce Mclean, Douglas M. Dayton, H"n.y Thompson, Ron Winde, Jr. and Franl Paxton, Jr.'

Wickes to Sell Pockoged Homes

Wickes Corp. plans to market manufactured homes thru their own outlets, D. M. Fitz-Gerald, president, has revealed.

ooThe grealest housing boom in history is on the way with 23 million more new households expected in the next 15 years, in the face of this knowledge," FitzGerald emphasized, "Wickes has definite goals and expects to become an integral part o{ the industrialized housing industty."

Timberline Nqmed Distributor

Timberline Forest Products has been appcinted distributor for Luronite, a manu. facturer of modern Deco.trim. Accordine to Richard Snider, president of Timberline] the distribution area is southern California. Nevada and Arizona.

Hqrdwood Ply Mfgrs. Meet

The 1968 Fall meeting of the Hardwood Plywood Manufacturers Association in Los Angeles was an important one in the evolution of the association, as HPMA reconstituted its membership into product divisions.

Officers and directors elected are: president, J. R. Berger; division vice presidents: affliate, John Williamson; block flooring, Robert O'Donoghue; cut-to-size, Richafu Weber; prefinish, Hans Fischer; and stock panel, Jarnes Pratt. Directors at large: B. E. Bryan, James Lester, and Don Christensen. Directors elected by division membership: 1t9ck panel Ed Rutledge; prefinish, John M. Prince; and cut-to-size, Charles C,ousins.

West is Nqlion's Growth Areo

Three of the five areas in the U.S. showing the greatest percentage increase in population since 1960 are in California, according to the Dept. of Commerce.

They are Anaheim-Santa Ana-Garden Grove, 74.9Vo1 San Jose, 49.9% and San Bernardino-Riverside-Onta rio, 33.9/o. The other areas are Washingjon, D.C., 3l/o and Ft. Lauderdale-Hollywood, Florida, 46.2%.

Since 1960 Los Angeles'Long Beach in' creased in population 817,600 and San Francisco increased 367,000.

Multiple Use,OK'd by SurveY

Reinforcement for the industry claim that multiple rise of forestlands will best serve an outdoor'recrbation'oriented public and the needs of the nation's economy

Wcrlcrn Lumbcr I Dutlding totcriclr mEtCtlAilT

has been strongly demonstrated in a new American Forest Institute survey' Trends revealed by comparison with the three earlier surveys: more land open- to recreation, more comPanies charging fees for recreation use' more comPanies pub' lishing descriptive literature and more emplJyittg recreation specialists .and,p.ro' tes.ionat wildlife managers and making long range plans for recreational develop' ment.

needs in mind.

Carlow ompany

Warehouses

To Scrvc Al[ Sourhcm Gollfornio Deolerr

1703 N. Oth Strcor

COLTON, Colifornio 714-825-0672

ll38l Brodley Avc.

PACOlrtiA, Colifornio 2t3-899-5208

75O Eqst 59rh Streer

tOS ANGEIES, Coliforniq 2l3--i233429r

Lcttetrs

tro0-H00 covERAGE

Alfred D. Bell, Jr.

The Merchant Magazine

2030 Union St. San Francisco, Calif. 94123

Dear Brother Al:

I would like to take the op- portunity to thank you and the mpmbers of your staff for the_ wondertul good they are doing Hoo-Hoo through The Merchant.

The many stories about western Hoo-Hoo activities, and the plugs given the Memorial Grove are truly appreciated by all in Hoo-Hoo.

My Best wishes to you for a very Happy and Prosperous 1969 !

Fraternally yours,

Ben F. Springer 34265

Son Diego Represenfotive

W. H. "Bill" Pruilt

3t33 Mr. Miguel Dr.

Son Diego, Calif. 92114 17r4t 4744126

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WHOLESAIE ONIY

Secretary and Seer of the House of Ancients

Hoo-Hoo International Milwaukee, Wisc. 53203

ALWAYS IMPROVING

Tlre Merehant' Magazine

573 So. Lake Avdnue Pasadena, Calif.91101

Dear Dave:

Congratulations: on the January 1969 issue of The Merchant, In the several years that I -have been an avid reader of your magazine, this is by far the best.

I especially liked your new addition, NEWS BRIEFS. I hope that this will be a regular feature and have often thought that The Merchant needed this kind of a feature.

Although I was born and raised in Santa Ana as you probably know, I am very glad to see your publication covering more and more of the news in northern California and Oregon and Washington since I am well acquainted all throughout this area.

Once again, Dave, thanks for the swell January issue.

Ilwight Curran

Castro Valley, Calif. 94546

Dear Dwight, Many thanks lor the boost, we're glad you enjoyed the issue. As you note, we hat:e increased, our rwrthern Cdilornin, Oregon and, Washington coaerage- Il any ruders lw,tte ncws lrom that q7s4-ssnf, it in, udd be hapyy to get m,ore.

-Ed.inr.

\e-emher,,

Poneling Kit

Vintage prefinished hardwood paneling and Vintage prefinished particleboard paneling are offered by Boise Cascade in a 4 page, color literature kit, Hardwood paneling sheets picture room settings with swirl, misinatch and tone designs. Particleboard paneling sheet features claret, white moselle, rose and blackberry patterns.

TilRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Screw Bulletin

The National Particleboard Association issued Screrz' .Elolding of Particleboard..

Tech Bulletin #3, based on an NPA study, gives findings on torque required to strip

screws in particleboard, PIYwood and yellow poplar lumber core, A total of 864 screw withdrawal and 864 torque tests were made in the study.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Selector Guide

Materials handling equipment is covered on the Barrett QuickSelector Guid.e to material handling trucks and systems, recently published by BarrettCravens Co. and Barrett Electronics Corp. The guide describes and displays pictoriallY more than two dozen standard models of Barrett material handling equipment.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Molding Folder

A color-illustrated folder, Wood.gruined. Prefinished, Mold'ings, is ofrered by Masonite Corp. Color-coordinated moldings in three styles are shown: prefinished woodgrained vinYlclad wood, prefinished woodgrained metal and vinYl-clad vinyl. Diagrams show profiles, .names and places to apply.

WIiITE: The Merchant Magazine, 573 So. Lake Ave., Pasatlena, Calif. 91101.

Goroge Soles

Neut Uselul Garages, a book of 28 plans produced by National Plan Service, Inc., lets dealers and builders show customers a garage to fit their needs. The book shows popular desigrrs in one and two car

]i.r,,", well as c+rports ar-rd has ideas for room conversions as well as projects for the handyman.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Fobricotor Tips

Consoweld CorP' offers the first in a series of Profit shoP library volumes. The book Presents field-Proven, time-saving techniques on new tools, Production ihortcuts and material waste reduction information.

WRITE: The. Merchant Magazine, 573 So. Lake Ave., Pasadena. Calif. 91101.

Line Flier

A 6-page, two-color flier has been released bY Swingline, Inc. In the folder are photographs and descriptive matter on 39 desk staplers and tacker guns, 28 office and tacker staPler varieties and 14 office suPPlY lines on items.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

MATERIAT HAl{Dt|l{G EOUIPMEI{T designed specifi' colly for the retoil lumber & building mqleriols deoler. Write or phone for our free cotolog todqy.

"The Haul of Fame" 2901 E. STAUSON HUNTINGTON PANK CAUFORNTA 90255 lUdlow 3-1056

PATCO HISTORY

(Continued lrom Poge 16) building. Company headquarters moved to San Francisco from Los Angeles.

l9lzl-War in Europe. While British were repulsing Gennans at Ypres, another C'olden Spike was driven at Cain Rock (North of Willits) connecting North Coast of California with trans-continental rail lines at San Francisco.

l9l8-U. S. at War. Observance of 8-hour duy. Bonus plan for employees. Severe manpower shortage; 200 women in mill.

lg2f-Mill "A" completely electrified at cost of quarter-million. First electric mill in California. Total of 1,500 employees.

I923-A. S. Murphy (grandson of Simon) joined company.

1924--New hospital and new hotel (Scotia Inn) completed.

1925-4. S. Murphy became exec. vp.

1928-First use of "drag saws" in the woods.

1929-First bark-peeling plant for redwoods. Good housing at Scotia kept employee turnover low. "Great American Depression" begins. "Company will continue to operate as long as there are funds in the eompany res€rve."

f93f-A. S. Murphy elected president. Sale completed on 9,499.57 acres prime river flat redwoods in Bull Creek FIat to Save-the-Redwoods League Ior StateParkCommission. (Cutting had been suspended for ten years previous.)

l93u[-First logging tractor in woods purchased at cost of $11,728.45 (compared to $50,000 for today's D.8 "C-at"). Made o'selective logging" possible.

193$-Labor Day picnics for employees. Depression slow-down.

I94G-{hain-saw introduced to woods.

l9<18-Taft.Ilartley Act brinjs recall of pickets, alter 27 months.

l94}-Electronic edge-gluing machine in. stalled. Made stable core stock available for fine hardwood veneer furniture.

El Monte Plynrood Moves

El Monte Wholesale Plywood Co.o has completed a recent move to nearby CiW of Industry, Calif., according to W. R. Watson, manager.

They carry a $300,000 inventory of sheet stoclc, primarily in pre-finished material and domestic and imported hardwoods.

New Products, promotions cind ssles qids

Fnodu@t you csr.r use to build soles ond profits!

Fnofflfts

Gloss-like Pqnels

Masonite Co4l. introduced a line of translucent decorator panels in four styles. Venetian panels come in amber, olive gteen and smoke green, while Florentine panels are amber, olive and bottle clear, Sizes are 2' x €,2' x 4'and 4'x 8'. Shades of color

tification of plaster products. IRIS provides a system to identify stock, either by product name, function, otr by special product characteristics.

A system of symbols (white'squares on blue baekground) was designed for IRIS, e.g., a feather and the word 'lightweight,"

in kite contests. Three dimensional 48" wing spread, 33" long complete with 260'of flying cord, $4.98 postpaid.

Gig-antic Super 5%' wide adults SpaceBird is 4' long complete with 500' heavy duty flying cord and wooden reel, $7.96 postpaid.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

All Weother Cement

in the Venetian pattern have a bulls eye glass pattern. The delicate, dramatic floral pattern of Florentine panels is embossed on both sides, making this group excellent for room dividers or luminous walls.

The same gtooved, cut-to-size framing members used for Masonite Filigree panels may be used in making installations with the tlanslucent panels.

WRITEI The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Symbols l.D. Plaster

United States Gypsumannounced Instant Recognition Inventory (IRIS) for the iden-

and an ear and the word "acoustical" to represent lightweight and acoustical plaster. Other formulations which will be identified are quick set, slow set, fire resistant, machine aiplied exterior, quick troweling, and hand/machine applied.

Symbols were placed on the ends and sides of plaster bags to expedite fast identification, and large, easier-to-read type was used on all six sides of the bag.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Look! Up in the sky. . . it's.

Go fly the Spaee-Bird kite! It's made in seven bright colors of practically tear proof acetate cloth. Requiring no running or tail to launch, it flies in a breeze in all weather. Flown by President Kennedy, it also stopped the World Series and won first prize

BARRETT weatherized plastic cement that can be applied at any time of the year and in temperatures ranging from zero to 110" Fahrenheit and in all ranges of humidity is available from Celotex Corp. WRIIE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 9ll0l.

Lominoted Tongue & Groove

Lock-Deck, a product of Potlatch Forests, Inc., is available in special patteras and textures. Lock-Deck is laminated from three or more boards with center board ofrset to form tongue on one side and end groove on the other. Decking is manufactured in nominal 6" and 8" widths.

Illustrated are four of the many surface patterns. Patterns shown ate, half-oval,

Moonspot Siding

A textured siding especially designed for homes in the western states has been introduced by Masonite Corp. The surface of X-90 Moonspot Siding is covered with liL tle craters, creating a texture similar to stucco.

Variety of patterns

saw-textured channel groove, striated and standard. All species except Southern pine are available in Potlatch Colorific finish in natural and seven colorful tints or 86 distinctive semi-transparent stains.

WRITE: The Merchant Magazine, b?B So. Lake Ave., Pasadena, Calif. 91101.

Woshoble Ook Poneling

Marlite's textured Chapel Oak paneling has a washable finish that reduces main-tenance to the minimum. This %,, thick paneling, which comes in 4' wide panels or 16" x 8' planks, can be installed over old rvalls or new framing. Concealed metal clipd

Effective background

and a special adhesive assure strong bond, Chapel Oak paneling can be used throughout a room or as an effective accent wall. This plastic-finished hardboard also is available in Fire-Test panels.

WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101. Designed

states

California Lumber Inspection Service

Wholesalers

LUMBER SAIES

As shown, it is offered in 4' x 8' panels. In addition to the standard butt edge, two variations of shiplap edge at the joints are available on special order. Moonspot is available west of the Rockies only.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

High Power lnsulqtion

Urethane foam core, gaivanized steel residential door, by Lakeshore Industries, Inc., is designed to eliminate sweating problems brought about by indoor-outdoor temperature difrerentials. The t7+" steel shell is foamed-in-place with six pounds of

URETHAT{E CtlRE GATVANIZED STEEL EXIERIOR

EDGE MEIIIBERS

urethane plastic made up of millions of minute cells filled with halocarbons gas. The door provides protection against the cold which is the insulation equivalent of a ?0" thick plate glass window. The 323-D foam, developed by the CPR Div. of The Upjohn Co., has a high strength-to-weight

ratio and almost no moisture absorption or' vapor penneability.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Hi Grqde Plonking

Western Lumber & Building Moteriols MERCHANT

paneling literature. The G-P display center cornes pre-assembled'

The four sided unit occupies approximately 18"x18" of floor space and stands less than six feet high. It is a flexible unit.

B0ND-DECK shown here was specified by Serendipity homes for their Gables model. The home was constructdd at South Shore Lake Tahoe, Calif. Tarter, Webster & Johnson's Bond-Deck is manufactured from 2" x 6", t&g selected white fir, assembled into oanels wliich iet 21" width and cin be ordered for any exact length up to 24'. ldeal for exposed plank and beam ceilings, workmen lay panels not pieces (up to nearly 48 sq. ft. at one time). WRIIE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif.9l101.

Ponel Center Disploy

Requests from dealers and builders have prompt"d Georgia-Pacific to develop an island type displaS' for wall paneling and

One side has a header plus room for three l2"xl6" samples below. Another side is of perforated hardboard and has room for seven literature baskets.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101'

Pollet Trqiler

Hawk Bilt Corp's. hydraulic fork trailer hauls pallets of material up to 5'000 lbs. behind a small pickup truck at highway speeds. By inserting wood cross braces, the trailer will also handle many non-palletized loose materials such as lumber, brick & tile' cement blocks, sacked cement, plywood and fiberboard and comPact tractors.

FAMOWOOD

Boat builders, furniture makers, cabinet makers, etc., have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Ready to use right out of the can, Famowood applies like putty - sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. When applied gum up sanoer. YYnen appll properly, Famowood becomes water and weatherproof.

Available in 16 matching wood colors and white. BruEn[I

_f,oads of approximately 4' wide by up to 12' long canr be transported, Heavy-duty

welds with 12 ga. steel construction throughout, allows the trailer to take punishment. Independently operated hydraulic pumps alIow the trailer forks to be raised and lowered simultaneously or separately.

WRITE: The Merchant Magazine, bZB So. Lake Ave., Pasadena, Calif. 91101.

Free Reader Service

For further informqtion on oll New Products ond New Literolure, wrile The l{erchont Mogazine, 573 So. Loke Ave., Posodeno, Colif.9110l. Pleose mention issue dote ond poge number so we con process your requesl foster!

Fibergloss level

Positions wanted 25'1 a word,, minimum 22 words (22 words : $5.50). All others 35p a word, min. 20 words (20 words : $7.00). Phone number counts as one word. Boxed ads $1 extra. Fancy headline or borders $2 extra. Box numbered ads add $1.

POSITION WANTED

EXPERIENCED retail lbr./bld. mat, 10 yrs. Credit merchandising backgnd. Age 42. Prefer Bay Area. Mgr, or asst. mgr. Colleg€, solld, resourceful. (415) 845-5631 or Box 214.

POSITION WANTED: Employment with manufacturer, distrib., or dealer ln wood produets industry ln viclnlty of San Francisco Bay Area. University lorestry grad. wlth 25 years exp. selling plywood and lumber products (both hardwood and softwood). Wrlte Box 210.

ExPERTnNcE ln managlng, credit, sales, etc. Can lit anywhere needed most. Desire to locate wlth a good, going flrm. Phone (714) 338-2129 or write Box 211.

HELP WANTED

IMMTDIATE OPENINGS6 managers to $20,000 per yr.; 6 asst. mgrs. to $15,000 per yr. Rapidly expanding chaln of lbr. & hardware dlsc. stores in So. CalU. Tremendous career opp. ln our modern, new stores. Send resume now! Wrlte Box 2o2, c/o this pub.

SAN DIEcro cOUNTY-Estab. lbr' yard wants aggresslve retall & contractor salesman wlth exp. Managerlal possiblUties for right person. Send resume to B,ox 272.

A WDrr-ESTABIISIIED San Francisco wholesale tirm ls looklng for a sales representatlve to cover San Joaquln Vauey. A married men, 25 to 35 years old, wlth lumber experlence, acqualnted wlth dealers, ls desired. We are prepardd to conslder a varlety of qualifications' We promise a good future lor the rlght man. Wrlte Box 209.

Clqssified Advertisemenfs

SAN DIEGO Lumbermen's Assn. (now in its 48th yr.) seeking manager. Lumber management & organizatlonal exp. desirable. Salary, car, expenses. Submlt resume of exp. & photo, if available, with applicatlon. No phone calls please. Wrlte: San Diego Lumbermen's Assn., 802 Terminal St., l0th Ave. Marlne Termlnal, San Diego, Calif. 92101.

COMMISSION SALESIITAN to contact hardware, paint stores & disc. operations ln So. Calif. with new llne o! Deco Trim & other prods. Supply own trans. Excel. commls. Box 215. SO, CAIIF. whlsle. lbr. co. would like salesman to call on retail lbr. yards. Salary, commis., benefits. Box 213.

wE IIAVE openings for salesmen in Los Angeles & San Francisco, LcL & direct sales exp. desired. Excellent opportunities to earn above industry B"verage with our compensation plans. Call or wrlte Hallinan Mackln Lbr. Co,, 1485 Bayshore Blvd., San Francisco, r.4a5) 467-4440.

FOR SAI.E

I'OR SALD-1955 Ford truck; 3 axle, $495. Can be seen at 7725 Telegraph Rd., L.A. Phone: 283-16?5. ask lor Doris.

FOR SALE-1964 Ford roll olf lbr. truck & Gerllnger 15,000 lbs. fork llft. Phone: (213) 753-452!.

SERVICES OFFERED

LIIMBEB HAIIIJNG

C Q TRUCKING cO., (213) RA 3-6557 and RA 3-2138, ?151 Telegraph Rd., Los Angeles, Calif. 90022.,

Names of advertisers using a box number cannot be released. Address all replles to box number shown in ad ln care of lhe Morchant ltl.egazine, 578 So. Lake Ave., P&sadeno, Callf. 91101. Doadllne for copy ls the 20th' To call ln an ail: (213) ?92-4098.

JOIINNY TIIE LIIMBEB I,qAD

SIGN PBINTER

Specializlng in danger flags, sid€-load signs, Job cards, etc. John Weilet's Printlng' :.442 .w. 169th St., Gardena, Callf. 90247. Phone (213) 676-7522 or 323-7606'

BUSINESS OPPORTUNITIES

xlOR SALE: Located in booming Antelope Val' lev on Pearblossom Hl-way at SOth St' E. cdnter ol 10OO homes butlt to house alrcralt mfg. employees. Established bldg' supllies & lbr. yard. Owner deslres retirement. Reasonable ient-long lease, Cash lor lnventory only. Time payments on equip. lf needed. Phone: (2L}> 5aa-a221, ask for G. C. Cable.

IiEDI-MI]( CEMDNT PLI\NT-two 10 yd. storage bins, 144 barrel cement 8ilo, % yd. cem-ent mlxed with scales and water meter. All electric. Includes 1 scoopmoblle and three 1 yd. steel trailers for U-haul. Sllghtly used; wlll sell at sacritlce price. McDaniel Lumber @.' 240 River Rd., Eugene, Ore. Phone: (508) 688-5311.

FOR SALE good estab. business, lnc. over 1 acre of land; 9'O0O sq. ft. ol covered lbr. storage sheds; complete mllltng equlp. & storage; rail siding & good olfices all in Los Angeles. 29qo down. Can carry unpald balance at 47o lnterest. Box 216.

WANTED TO BUY

TTUNTEB WOODWORf,S, Inc., wants to buy 4x4 & wtder, economy & better, twlsted & weatlrered Douglas Flr. Phone (ZL3l 775-%t44 or 835-5671.

4t sl 982-9727

MERCHANT MAG AZINE BUYER'S GUIDE

tOS ANGETES

IUMBER ANd TUAABER PRODUCTS

Ancricon Hordwood Cl. -...----.-.----....--- ----l2l 9l 7,!9'l?3.1

iricoio *a'.oa co. .-...-.----.---...-......-....(21 3) ?99'!8.!9

sidh ro*rt Producrr Corp. .....-...'......'.-(?l91 99q Z{l

iJ"i" rnao'i'i". (Heinritei -.-..--.-.--.----(2131 969'{9l

iirii' r,iii., -co., tn.'...---.--..(21 3l rA 3-l 681-3'3"5'l

[iir, -iil"ii't.t-'iumbcr co.--'-.....-..*--(21 3] RA 9'9991

e;-;;'"1;;b.; selc .--....-.-.--..-.-..-------(21 3) q91'?\9?

a;;;-;t";J iunber & Plvwood .-----..------(21 3) qq4'926!

diorroiJl-u"t, F. M. ..--.......-..-...-----------..-....77 1-?!6.1

doolcv & co. ....-.---.."""'-"-'--'(2131 ED q'!?6.1

Eii# a-s.,',- D:' 4......-..-..-.....-..---l?lll.n .9'!!lf

F;; iv-i Fir'5olec ...-..........-....-......---.--.121 3l 245'31 3l

ii; a'ii;' i";b.' co. .-...........-..--.-----.t2rql YL ?'919?

ilrn-ioin i"ru- Co., Ed...............-.......12131 tu l-!9ql

SOUTHERN

;;;;;' ;;";i Predsctr --'.-.-.---...--..(2131 RA 9-?919

dJ'ji"rilir -xiii'.ia co. -.......-.......-.-.(2131 Pt ?'?7?!

6;-ilii-riiii'" Cirp. ltmbcrl-...----t2l 3) RA 9-??91

d;;;i;-t;iii; co6. iptwoal---.--.-.(2r31 RA 3'??ql

dliliii-roani corp. -1.=----------*"l2l3l tR 7-56'13

i.rriiii' ll..r,lr" Lumber co'...---.--.--.--..(21 31 68q!999

ii"l-'i;;d;; 4.., o. M..-'--...--.--.----"'(21 3l MU 4-261o

ii,? r.u'u.r co. ...-.-.........--..---.--..--...(?19!. sl^9'1!'!9

Ind€p€ndant Building llotctiqlt co' '-"""(zIJl oJo'6J4c

li'i: r,iiui, co. .........-.........-...............(21 3l AN ?'9qZ{

i.iiii"i,' oi"ri E. ---'-:----*.----.'l2r 3l cH-9'9q99

iiorculh.Wort. lumbor Co. --"'-""""'-"(213] 625'119'

iiJiiii'ivri"lJtig and lumba co""-"'(2131 FA-l'087/

iilii-i,1i-uii iilt.,, r. w...-..------.-.""'-(2r 31 87?'t-?!l

ii;;;i;' h;"'i s.' .........-.-'.-..-.--...-....(2t!)"P'1"?'l?ll

SAN FRANCITCO

Arcb Rodvod Co. -...-.----.--...(4151 YU 6-2067

Forylh Hqrdwood Co, ----.---.---.-.-.---..----..i..-{415) 282.O151

G€,irr!f o.Pocific Corp. .......-.-.........-......-...(41 5) 871 -9678

Pocific Fir soles "'-'-"""" ""'-"'--"-"-- rzIJ'

iiiiiiaGlill"' tum6cr co.----.--......-....(2r 3) sf 3'????

i;;iii;'il;il'6., nq-------.--.--..(2r3J q l'?9zl

Hqltinqn llockin Lumbcr Co, ...-.-.....-...(415) 167-8110

Horbor lunbcr Conpony -...-_*..14151 fU 2-9727

'p;i;.;-ii;ld;t; Ai ......:..---------..---..-.-.--(2r 3l q2q'q991

ili' riiiiri-li"aine io., n"..---."" " " " "'12 3t 26-8.'2/.?l

Hissins lumbsr Co., J. E. ...---..--.--..-.-.--.(ill5l VA 1-8711

Hobbr Wqll lunbcr Co- 1ns.-.-----...(/al5l Fl 6-6000

ii',iii', "i'".l"t co. ""-"*'--"'-'*"-t2l 31 4+?q?1

iliii'l'v''f-ii' bo. ---.--...._....'-'-(213l tu q'lll!

iiii' ru' u", Sen icE ......-.-..-........-.-.....-.-.,. | 2 | 3 I 23?- trl?-r-

Siiiora--rusl"r, Inc. --'-....---*"'-"""121 3l AI-?'91 81

lqnon lumber Co. .........-......,--.........--.--(41 5l .YU 2-137 5

Poclflc lunbcr Go., Th....-.....-..-......-...(41 51 77 l -1700

Poronino lumber Co. .....-....--.--------.------.--.(ill 6l 421 -5194

sitnorco, IniQmqrlonql -.............._-...__..-(11 51 77 6-1200

Tori.r, W.brt r & Johnton, lnc, .-..--.-.-(415) PR 6.,1200

Slnoron Wholerclc Go. -------'-"""""'lzIJt J2t'r'v'

iiiii,i'- iGiJi"od I u m be r c'. " " "' - -'l-2.t !] l?2' 1122

il;fi-il.;'il;;d c". .....--....-.........-.(2r 3) sP ?'q?qi

5rrti' l"hu"t co. --.-*--.-.--t213) Ai!-lq9r1

Unlon' lunbcr Conpony -..-*-..-.-...(1t51 SU 1.6170

Unlt.d Stol.. Plywood Corp. .---.-....-...-.(,115) JU 6-5005

Wcndtlns-Nsthon Go. --......-*...-....14151 SU l'5363

iilii"iJ'l"ils'i io., Inc. ..--.----.-.----.-'(21 3) 6qq'{0-{l

5u-'in -Lu'u"' co. ....--..'.--...----...-.... ""' t1l1l g*?:91

Sun lumbrr Co. ...-...-------'-'---'1' I r t " r' t'r'

iilnli"irJit'dda co. --.-..-.---...-.-- -----..121 31 215'57-61

i;;;; i;-;b.; solc, tnc. -.--..--...----'-(213) Mtl l'99q! i;;;:f;:i; i-iitin'on. InG. --..."""'(213) AN e'7231

lortrr, Woblter & Johnson, Inc

sAsrHooRs-wtNDowS-MoutDl NGs

OUI IDI NG AIAIERIATHAINT_HARDWARE_ETC.

TREATED TUMBER_POIES

Koppqrr Co., Inc. ...-......-.,..--............-.....Y0kon 6-2660

r*ii -ii.iiili' sirii co'-..-"'-"'-""-*"(2r 3J 625'8t 33

lVon Nuvrl .-..--....---....-..""""""'-"--'(21 3l 7.99'7916-

iriiin"Iuiul' -co. -.--.....-...........-"""'-"'{7ril} 91?'269?

Wr;dling-Nothon Co: ----.------......-..--SUllcr l-5363

SPECIAI SERVICES

J;;il $;;;' Plivod corp...--....""-"'(2131 tu q'!{l

;;iili,ilil. iu'6.i co.-'.-...--.....-'--.(2t3) ov 9'9q9-o

Uli}i.l-.Ji 'c'Jip. - icr.niotrt.--.-.---..(2r 3l .-cl 1'?ll?

cllbetb Chqnlcot Co. ....SU l'7537

U.S. Plwood Corp. llong Bmchl--'-"---'--'nE z'r7vl

Rcdwood Inrpcflon Scni6 --...--..-EX 2'7880

Vii.r-'[u.r"t co. -.---....'*"-"'(?l91 4!-'{ ?'9991

iil'"-,ir r"ii. iirlii"" -i". ...........-..-..-----.... (2 | 3l cu 9-?qZ9

rii"".iiiiur"r Compony ...-.......-...-...-(2131 Rt 9'9111

"

V;;;;;:; tAnoiei't """""-""""--"' (7 I 1t n ?'s8-8-9

wr'jriii"irira*o"ds, tnc. .......-.-....-.--....(21 3) 7 5?-+2?!

'iiiii,'rilri'-i'l*i' ircd uctr """"-"""""'(21 3) 583'601 3

TREATED I.UMBER_POIES-.+II.INGTTIES

Boxtcr Co,, J, H. "(2131 DU.8'9591

kilp.r, ioitponv """(213) 830'2860

Ml ttwoRK-DOORS-MOUtDl NGS-

BUI TDI NG MATERIATS_PAIN'_}IARDWARE_EIC'

Aloclqled ltoldine Co. ...-'-'-"-"'--(?l?!.,q"**31

B.llwood Co., The ..-.."""----'-'-"""-""'lzrJt

GREATER BAY AREA TUMBER AND I.UMEER ?RODUCTS

Atkinron-Stutz Co. ...-....-.--.-...-----.---.---.-.-.-345'l 621 Bellwood co., Thc .-........-...---....-.-.--..-..-110

'ii;;i; r,;t;; co. rilnron a,;1 ............(4151 17r-leoo rliir- Whtr.. Lunbcr i Supptv Cr.----....--...tA 5-loCO

iiiiliy*nlii,i"Jti'; c* ----..---."(2r 31 7$'q5-91

Cqrfow Co. (Lot Aneer6, """" "" """'(2131 211'6-??1-

;;;i;;';: iio'oi"ot """"'.-"""."""""(2r3! !l?-f?gq

Dcft, I nc' -.-------.:--:-.--'--""""""'-.'(2| 3) 775-'2-3]-?

ARCATA riiorc ncamoa Co. ...-..-.--;.------.170?l H! !'q99! iiiltJtnio -po.itt. Soto Corp-----..-.17071 vA 2'5151

Hofme3 Hordwob ond wr6 !o. .""""'-(213) 9qr77-29

I;i;;- a";il co., r;.d c.-.-.------.--l7o7l u1'aq7q

tLmcs - r"arooa Sotir ."...-.-...----..-. -.. - - -.. -17 07 | 9??' !911

i,r-ipl. b'o'., In!. -.--------..-"...-....-.(2r 3) oI q'?$-9

i;i;;'i;:d;; I nc. --.--------........... ( 2 | 3) 3 1?'\?7-t

iiciiic rr r soler -..........-....-. -..........Vq71 9?? -?121

iiiiiir,i fil",ili,.rurins co. -."-'---'l?ltl y','?21-1

iiil"i CJppn-, tnc. --..-'..''-""--"'(2131 A\ ?'gq!Z

Sto-Lubc, Inc. ...-------"-"""""-"""""'tz r Jl

;;." b;; ; iiiwoa con.....'-'-'-"(2r31 cu 9-!!?!

iiipiin t'uoi co. +17o7't q2?'037-r -si"ir'-i'i i"aiooa co. ....----.-------..-.--'(2tsl

ilil:r.-*iUrr.r & John:on ................-...(21 3l AN 9'7231

i;il: ,ffi:;; i -J.h;;" (soccioltv Div.) AN 8-8351

iiillliril-Tiiii iroductr,' tnc-""-"'(2131 a60-3872

sPEclAL sERvlcEs

Asoclotcd liloldlns Cr. .--.......---14-31-.t -9'9??l ffiti;f" hfi:iimii;;;*';.dii'li'i'iiii

Etrii i$l# s}r;.:":-1:ii!ti;"*tF*

Hoidq'Hida "'--"-"""""'tz|r'

m-orllii-i"nt'r-sklll "'--'--'----""-""'(2t3) 38!'9?99 fiiliiiili.'li 'itg-. ab. ....-.--.-.*t2r 31 77?'911-t iliiii.r - c.ip. --.-..-..-.-----..-t2l 3l tu -9'l-0!i iJdi co.i.rciot sret ...--...-............-.(21 3l 699'9!29

iirii"ciir-sp..a3t8o ...--""''-"""(213' 923'0686

tUI BER HANDIING AND SHIPPI]'IGI CARRIERS

Glrrnfiold & 5m, Inc., 11' 11"-"-"""'l2l3l NE

Arl,tEOY

MERCHANT MAGAZINE BUYER'S GUIDE

ACIFIC

NORTHWEST STATES WASHINGTON

nt'f Pqper Co,,/l.ong-8ell Div. ......._....--(2061 129-21 1 O

toNGvtEW

Inl'1. Pqper Co./Lons-Betl Div. ..--..._....-(2051 129-2ltO

SEATTTE

Georsio-Pocific Corp. .-....----.-.----....---.1206l MA,i.6g38

lewis Co,. Polmer G.

!impron Timber Co. ----.-.-....--------.-,-....(206) nU Z-Z'ZA

Tunoc lumber Co. ...-.._...-...._..__...tzo6t AT a-2i6o

.u..s. ptywood corp. ..-.-.-..--...-_.---..--_.....izoei pA 2-6500

Wcyerhoeura Co. .........*---._...._.*...i206) pA 2_7015

SPOKANE

Gorsio-Pocific Corp, .....-..---..-..-.-.....(5091 KE S-2947

!.gndercr Deoler: Supply, Inc....--_(5091 A.fA Z-2126

wcyerhoeuser Co. .-.....-.-_-...-.......--....--..-{509) KE 5-2162

TACO'r/tA

G.m6io.Pocific Corp. ...-..-..-..-..-_...(2061 gg3.4.SZB

Weyerhoeurer Co. ..._......_......._..._.*.lZOoi Sgg-SgOt

VANCOUVER

Inl'1. Poper Co.,/tone-Betl Div, ..........._.(503) 295-l3OO

wrNr.ocK Shokerlown Corp. ...-...-...--..-..-......_.(2061 SU 5-350t

OREGON

EEND Brookr-Sconlon ----...(503 EV 2-2511

coRvALr.ts

Con.Fob Equipmenf Co. ..-..--...-..-.----.......-(503) 7 52-29 55

EUGENE Frcmonl Forql Productr -.--...-..-.--..(503) Dl 3-9267

Georeio.Pocific Corp. .........-_.........._.....(50i) 315.1356

cotoRADO

Peirce Iumber Co., At .....-.....--......---.-.._(503) 342-2663

Tortor, Wobster & Johnson ...-------........-.{503) 342-Sl2g

U.5. Plywood Corp. ....-...-.-.--..-..---..(5031 Dt 2-lill

Woyorhoeuser Co. -------.-_-..--..-_--..-...--.(503) 3,t2-5531

Willometto Voltey Mfg. Co. .-....--..--...--...(503lr 689-144O

GRANTS PASS

Twin Horbors Soles Co, .--.__._...--(5031 179-4656

MEDFORD

fountoin Iumber Co., Ed........-..---..-......-(5031 535..t 526

Wendf ins-Nothon Co. -.*....-.------....--.....i503t 772-7063

PORTTAND Soxler- Co., J. H. ..--.-----.---.-.--....-..----....(503) 227-2571

Dont & Russelt, Inc. ...-..-.--..---.--....---_---.(5b31 CA 6_2311

Ensineered Softwood Producri...--..-_.--....lSOl't ZZA.ZSS'

Evoni P.oduci3 Co. -_-.-_--..--...---.-__.__--,-iSO:i 222_5s92

Forerl fiber Prcducts Co......-...-...__.......(503) Ml 4-9158

Georgio-Pocific Corp,

Po.omino lumber Co.

222-5561

223-1341

Twln Hqrborr tumber Co......_..______-...iSOfl 229-1112

Tumoc Iumber Co.......-----_......----_...----...-(5b3) tl o_ooot

_U.S. ptywood Corp.

cA 7.0137

Weyerhoeuier Co. .---..--_-.---....---.--.-...-..-----fSOft 226-l2lg

SAI.EM

U.S. Pfywood Corp. ...-....-........._......_...(503 CA Z-0137

SPRINGFIETD

Rorboro Iunber Co. .---.--...-----.--..--.----...---.(503) 746-g1t I

Weycrhocurcr Co. ....._........_...*.__.......(50, 226-1231

VENETA

fnt'f. Poperllong-Bell Div. ..--._-.........-....(503) 93S_221 s

BOISE

IDAHO

U.S. Plywood -.-._.--.-....(208) 312-3566

IDAHO FATIS U.S, Plywood ..._.........(208) 522-Bg9l

ROCKY MOUNTAIN STATES

CHEYENNE

WYOMING

Boddington-Cheyenne. Inc. ..---..-..-.-..-......(3OZ) 631_7gg6

I.ARA'IAIE

OBITUARIES

JOSEPII R. JAHRAUS

Jo.seph Richard Jahraus, owner-founder of Laguna Beach Lumber Co., Laguna Beach, Calif., died January 18. He was 80.

A pioneer resident of l,aguna Beach, MrJahraus entered the hospial with a heart attack January 5. He was a longtime member of the Lumber Assn. of Southern California. He was a great believer in beautifying and remodeling his lumber yard, which was one of the most attractive in his area.

Surviving are his widow, Ftances; son' Joseph II; grandsons, Joseph III and Jeffrey L.; and granddaughter, Jennifer L.

l(Et{NErH l(. CoNDoI{

Kenneth K. Condon, president of Jones Lumber Oo., Portland, Ore', died January 19 of cancer. He was 67.

Born December 13, 190f in Great Falls, Mont., Mr. Condon had lived in Portland since he was eight years old. He was associated with Jones Lumber for over 20 years'

He attended the University of Oregon, University of Santa Clara and graduated from the Northwest College of Law.' He was a member of Delta Tau Delta fraternity and Madeline Catholic Church.

He is survived by his widow, Imeldal sons, John, Edwin and James; daughters, Mrs. Elizabeth Twilegar and Molly Condon; and sister, Mrs, DorothY Condon.

A. A. FROSI

Albert A. Frost, founder of Frost Hardwood Lumber Co., San Diego, Calif., while still a student at Stanford University in 1911, died in his home, December 13' 1968. He was 80.

Born in Emporia, Kan., Mr. Frost went to San Diego with his family when he was five years old. His first contact with the lumber business came as a worker on the San Diego docks during his Youth.

He was manager and Part owner of San Diego Lumber Co. from 1922-31; partner in San Diego Lumber from 1945-51. From

191?-44 he was a partner in San Diego Planing Mill. Frost Hardwood Lumber Co., at 347 Market St. since 1923, is still owned by the family. Mr. Frost was made directoremeritus of San Diego Ttust and Savings Bank in 1966 after sewing on the bank's board since 1928. He was a director- of Southern Trust Bank, commodore of the San Diego Yacht Club in 1924, foreman of a San Diego County grand jury, member of the Al Bahr Shrine, a 32nd degree Mason and member o{ the University Club.

Surviving are his widow, Jessie; two sons, Gordon T. and.Albert A.,.Jr.; and 11 grandchildren.

- HELMER I(EIIELSOI{

Helmer Kettelson died of a heart attack at his home January 4. He was 61.

A lumber sawyer all his life, Mr. Kettelson worked for the R W Lumber Co., Lewiston, Idaho, where he lived. Born July 22, 1907, at Cunningham, Wash., he attended school in Spokane, Wash. He moved to Lewiston in 1936, working until 1943 at the Potlatch Forests, Inc., sawmill. He wolked at the Ochoco Lumber Co. sawmill in Prineville, Ore., until 1954, when he returned to Lerviston.

He is survived by his widow, Freda; two daughters, Mrs, G-ary (Linda) Larrabee and Miss Irma Kettelson; two sisters, Mrs. John (Iola) Hurell and Mrs. Helen Maloney and three grandchildren.

CHESIER G. HARSHNER, IR.

Chester Garfield Ilarshnen Jr. died January 20 in a Fresno, Calif., hospital following a three week illness. He was 64.

Born iri Alameda, Calif., Mr' Harshner lived in Fresno over 30 years. He spent 35 years calling on retail lumber.dealers and roofing contractors in the San Joaquin VaIley for the Pabco Div. of Fiberboard.

Mr. Harshner was a member of Woodstock Masonic Lodge 491; the Scottish Rite; Tehran Shrine Temple; 8.P.O.8.439; Kingsburg Gun Club; Ducks, Unltd.; Fly Fishermen for Conservation; Fresno County Sportsmen Club and the Wine and Food Society of San Francisco.

Active in the San Joaquin Valley HooIIoo Club 31, he served as a director for many years' also as president and several terms as Viceregent Snark.

San Joaquin Valley Hoo-Hoo 31's board of directors established a Harshner Memorial Scholarship Fund available to sons, daughters, grandsons or granddaughters of persons associated with the San Joaquin Valley lumber industry.

Surviving are his widow, Lorraine; his mother, Mrs. Grace Harshner; two brothers, James and Robert; and a sister, Mrs. Mary Bragger.

JACK LIIITE

Jack Little, principal owner of Union Planing Mill and Union Forest Products, died December 16, 1968. He was 55.

Born May 20, 19L3, Jack succeeded his late father, George Little, as president of Union Planing MiU in Stockton, Calif., in 1952 Union Planing Mill, established 1891, is ,one of the oldest and largest planing U,rills in the Sacramento-San Joaquin Valleys.

Uni,on Forest Products was established by Jack Little in 1953 as a wholesale distribution yard, principally for redwood lumber and mouldings.

Jack was a member of the organizing committee and a member of the original board of directors of the Woodwork Institute of California, a position he held for many years. Members of the Union Planing Mill staff served on many W.I.C. committees.

ARIHUR W. FURCR(III

Arthur'W. Furcron, foreman and kiln operator for Consolidated Lumber Co., died Januarv 25. He was 61.

Born in Richmond, Va,, in November, 1907, Mr. Furcron spent 8 years in the Coast Guard before joining Consolidated in 1935; He was a member of the Southern California KiIn Operators Assn., whom he served as president,

Surviving is his widow, Eila tC., Long Beach; son, Art W., Jr.; daughter, Mary Furcron; and two grandchildren.

What'sonelife to agyluhothinks he3 acaf,..

You think it's easy for us to talk to a person who treats his life as though he's got eight more to go?

Or to reason with someone who tells you it can't happen to him, he's,different?

Or to nlake any headway with a fellow whose mind is closed tight?

Or to try to convince one of those dare-devil types that his life is precious?

Or to talk a Scrooge into paying sorneone just to find out he's as healthy as he thinks he is?

Or to tell a guy who thinks he's some kind of superman that his life isn't really charmed?

Believe us, it's no picnic.

We know how deadly cancer can be if it's not caught in time. And we know that thousands more could be helped every yeat merely by going for a checkup when they thought they were healthy.

There are r,too,ooo people, leading active lives to&y, who are living proof that many cancers are curable.

We know how important checkups are. Bur for the life of us, we can't seem to convince enough people.

2oo,ooo were saved last year. Annual checkups can help us saye thousands more. What are you waiting for?

Help yourself with a checkup. And others with a check. American C,ancer Society

I

$[RA[TDOOM fhe Qrutity Leader in'69

STRAfT D(X)R protided or(r 2.;00 lJirch und lrardlrourd. lttllou'urtd solid rore, praltt doors throug,h ottc ol its cu.slrtrners Ior the llunker H ill 'l'ou'ert hig,h-rise upartntents irr dou,ntou'rt Itx -lngele,s- Lalii Ithuse Ona ol the l,i.t acre detelopment ctrnsts/s ol one 32-story struclure und tu'o l9-slory buildittgs. Phase 7'u'o, ior u'hiclt ute alxt u'ill lx, jurni.:hing tloors- includcs ttrte 37 -stor1' und one 12-story uparttnctll ltuilding. 1"750 t'urious si:ed apurtntenl units ure plurtned lor the $60 ntillion project u'hen, uttnltleted. Co-detclopers ure CiIv Recortstructiort Cc,rp. and Bunker IIill Redet'clopntenl Co. Oeneral ('ontraclor is W il liant Simltson Construction Co. .lrchitects are Robcrt E. "llexander and ,lssoc. The Bunker llill Tou,ers is thL: latcst additiort to rt grottirtg list ol the ll'cst's leuding comntercittl estublishntents u'ho chose STR.llT doors-1ha industry's qmlity leader.