The California Lumber Merchant - March 1960

lOl Woys to Build ltore Store Troffic for Retoil

Lumber Deqlers During the Weekdoys

New York-A panel of building-supply experts has advised retailers in the field to "expand more into products that women bry . promote packaging of related iterns so amateurs can easily buy everything they neetl for one specific j"b . . . help ctlstomers renovate rooms in their homes."

These suggestions were alnoug 101 gatherecl by Batteu, Barton, Durstine & Osborn, Inc., in a merchandising ancl prornotion meeting devoted to "Nerv and Different Ways for Building-Supply Dealers to Build Nlore Store Traffic During Week Days."

The creative panel was composed of representatives of builcling-material manufacturers, wl-rolesalers and retailers in the field and editors of building-supply publications. Copies of the complete report can be obtainecl by writing to Joseph Mayers, Marketing Department, BBDO, 383 Madison Avenue, New York 17, N. Y.

Promotion and improved service-increasing the awareness of the potential consumer and then rnaking it easier for him to buy-were cited by the panel members as the: more important tasks facing a builcling-supply clealer as I'rc attcmots to increase his sales.

1'lrc panel urged <lealers to :

Establish a plan service for clo-it-yourselfers that n'ottltl offer more than superficial aid ; set up "bratlch sales rooms" lvhere men work, lvhere wolnerl shop; help customers cart large purchases home by means of a trailer-lending service; coriduct courses in types of jobs women can hanclle aroltutl a house ; set up a schedule for giving men instruction from contractors in- jobs like building a patio, cotlstrttctiug zr barbecue pit, installing locks, etc.

This period of boom in marriages atrd honse collstruction, and tl-re growing number of amateur hauclymeu neces-

sary to nraintain the houses are tailor-made for dealers in r .i ,. building supplies, the panel noted. rrArhat is needed is inventiveness in merchandising and improved service to assure that once-a-customer will mean alrvays-a-customer. (NOTE: Naturally it is not claimed that all these ideas are new, or are applicable to retail lumber dealers. They are just a list of those wliich were l;elieved worthv of consicleration and developr-nent.)

PROCEDURE

1. Change the hours of business. Retailcrs should cater to ttre people when they're at home and not at business 12 Noon to 9 p.m. might be better. One day a week, open early for older folks.

2. Use women personnel for helpful decorating hints like kitchen planning, etc.

3. Expand more ir.rto the products that vvomen woulcl go in for (impulse items) like: r.r,'ax, polishes, etc. Once they are in the store, sales of other items can be made.

4. Do rnore sales training of clerks. Thelr 6a1 then be more valuable to the store as a result.

5. When selling both consumers and colltractors, hc can serve them both more efficiently by dividing the 1'ard. One-half for the customer-the other half for contractors.

6. Make yards more attraciive to potential custorners. Neat displays and a colorful paint job can do wonders.

7. For those wanting a woik shop in basement, have someone available who can show custorners how to brrild oue, at the same time a package price on tools could be offered.

8. Have a preferred customer plan and give then-r monetary <liscount based on total purchases over a period of time.

9. Send credit courtesy cards to employes of local firms.

10. Feature advantages of built-in furniture.

11. Departmentalize sales people to cover maintenance materials, ;rnd other specific areas in store.

12. Feature more package selling of gloups of items.

13. Distribute shopping lists and idea sheets. The custor-ner can

check off the items he needs, either before or after entering the store.

14. Sell Christmas trees at low price.

15. During the holiday season, push various patterns like reindeer and Santa Claus to be cut for lawn and house decorations.

SERVICE

16. Provide ample parking space for customers.

17. Promote the idea of "speedy" service during the week.

18: Have a contracting department to give estimating on certain jobs.

19. Conduct clinics on home maintenance.

20. In many lumber yards you can't tell salesmen from custonrers. Identification of some sort should be worn by sales people.

21. Set up a planning service center for customers' homes. Suggest plans and ways of doing over rooms. Give appropriate estimates of cost.

22. Promote fact that you package products in convenient forms for specific jobs.

23. Approach women's associations to provide a place for them to hold their meetings. Then dealers coulcl put on program for them before and alter their meetings.

24. Feature "Free Public Library" service with rnaterial supplied from manufacturers.

25. Supply shopping carts (like super markets.)

R.eport From Morkering Deportment of Botfen, Borton, Durstine & Osborn, Inc.

riers, etc., he can supply these to make it easy for customer to take materials home.

44. Set up an equipment rental service.

45. Have bulletin boards where handymen can put their names and addresses, oftering to help others with fixing screens, or whatevet jobs are their specialities.

46. Invite builders and contractors in, so women can ask about jobs that have to be done around the house.

47. Conduct a course in the kinds of jobs women can do around the house.

48. To bring long-term business interest vocational schools in .a tour of the lumber yard serve light refreshments.

49. Have all-day answering service on repair problems and maintenance.

50. Have an expert available that people can call at night when in trouble.

51. Whether it's ping-pong rballs or an outdoor table, have a package .that includes everything.

52. Print and supply easy forms foi measuring rooms. Irrclude

26. Provide emergency repair service to women at their homes. otr form a graph and lined sheets to make it easier to sketch. Teach

27. In suburball areas, provide free bus service from a local point' wonlen how to measure walls, windows, floors, etc. to the store.

28. Arrange for gas station nearby so customer:s could have their car greased and oil changed, while shopping in lumber yard.

29. Set up "branch sales rooms" near where men are working during the day. Business man can stop in during lunch hour, order what he wants, and pick it up at his store at night. The same thing could be done for women ,by having small displays next to super market.

30. Cooperate with home interior decorators and mock-ups. Have women come in and see how room is finished right before their eyes. Then, show women how to decorate finished room with tlraperies, and other accessories,

31. Have a directory posted... nails-this way... tools another direction, etc.

32. Follow department store technique for directing store traffic to different areas where nrore profitable items are displayed. Have lines or arrows painted on floor to lead customers to the most plofitable items.

33. Have an or(lerly way of handling people wherr they come in.

34. Have a section of store for Boy Scouts to come and make rvork house, or other project.

35. Promote a policy that monthly payments are r-nacle only in the store.

36. Free delivery on cash purchases over $10.

37. Feature pre-cutting service bookcases, light rnaterials. Cut to certain sizes and available to customers.

38. Combine pre-cutting service and financing a do-it-yourself project "on time" budget. Tell how long job's going to take him. Have this information service pasted on big board.

39. Have classes in teaching what woods are better for homes.

40. Encourage charge accounts, like department stores.

41. The various tools that are sold mean nothing to women have the yard show women exactly what jobs these tools can do.

42. Women might like to give tools to husbands for Christmas. Have her prepare a check list of what husband already has and yard will rbe able to suggest additional ones.

43. Offer delivery equipment. If dealel has trailer available, car-

53. Outdoor living is a seasonal thing, lumber dealers can put

outdoor patios up and keep them on display.

5-1. Have a drive-in service.

ADVERTISING

55. Advertise "specials" each day.

56. Advertise in local papers, with smaller ads, on a lllore ftequent schedule.

57. Advertise on radio, when shifts change in manufacturing plants. When workers are driving home, they will hear ads.

58. Change the hours of radio advertising. Shoot "fire-power" al women when they're home.

59. Use live TV shows and actually build projects on the show.

60. With proper signs, wording of ads, messages on radio, get people "ofi the beaten shopping track" with announcements of better parking and shopping facilities for the customers. Show a map of either the city or neighborhood with the store's location in newspaper ads. Feature small amount of time to drive to the yard.

61. Advertise the advantage of shopping during the week.

62. Advertise that on certain jobs the customer just picks up one package (all the pieces are gathered together.)

63. Publicize the arrival of new building materials. Feature new items in the store. Put notices on windshields of cars in super market parking lots.

64. Publicize the people who build their own homes.

65. Show commercials on outdoor (drive-in) screens.

66. Get names of all owners of homes with unfinished attics, basements, etc. Let owners know that when they're ready to complete their homes, "Such-and-Such Lumber Company" has the materials ready for them and will show them how to do it.

67. Educate people to the fact that they can get everything, at one stop, that they need to build or remodel.

68. Advertising should use more pictures showing the finished job.

69. Dealers should box a section of their ad and list various "helps" on remodeling and repair.

PROMOTION

70. Have a 'baby sitting service put in circular pen with toys for both boys and girls or a rack with comic books.

71. Have contest in which customer has to bring something in to the store (for example: give a prize for oldest hammer.)

72. Promote finance plan.

73. Have a Christmas promotion of gifts for husbands-this would attract women to one area,

74. Feature "gifts for the entire family." Bring the family together by making their own finished basement a "Family Package Deal."

75. When a father buys saw, etc., give a toy saw for his child.

76. Arrange displays and promotions with other local merchants.

77. Set up a premium system-premium card to be punched only during the weekdays.

78. Give trading stamps on all purchases during the week made for cash.

79. 10% discounts to customers bringing a neighbor in, in the morning.

80. Set up a schedule for giving demonstrations of doing particular jobs; i.e., laying linoleum, installing locks, etc.

81. Buy garden gloves and send one of the gloves to women, (Continued on Page 18)

Hordwood Plywood lmporters Elect Schmitt As President qt Polm Springs Annuol; Set Regionol Vice-Presidencies

The Imported Hardwood Plywood Association, Inc., held its annual meeting and elections af Desi Arn:tz' In- at Desi Arnaz' Inlls l-rotel in Palm Springs. Tanuarv 27 fhro:r,..h 29 dian Wells Springs, January through 29. Thirty-seven, executives, representing some 24 leading irnport-export firms and concerns with import interesti. attended the meeting. Highlighted at the-meeting was the emphasis on the expansion of the Associatiorr's natior.ral character and."completed-action" committee reports on its sefvlce actlvltles.

The new officers elected for 1960 include: President, C. J. Schmitt, Atkins, Kroll & Co., San Francisco: arr<l Executive Vice-President, D. L. Borum, Getz Brothers & Co., San Francisco.

A new innovation in the election of officers was tl.re selection of Regional Vice-Presidents, who include the followTg: E_ast f,e251-[{21old Kaye, Borneo Sumatra Trading Co., New York; Pacific Northwest-Roy M. Harlow-. Myers Sales Co., Tacoma; and Soutl-rern Cilifornia-}. R. Osgood, Robert S. Osgood Co., Los Angeles.

In addition to the officers listed above, who are mern-

LIST OF ATTENDANCE

IHPA Convention, Palm Springs, California

January 27-29, L960

Regular Members

bers of the board of directors, the following directors also were elected: Richard Bentley, Bentley-Markey Co., San Francisco; T. A. Parker, M. S. Corven Co.. San Francisco: E,ric Wagner, Del Valle, Kahman & Co., San Francisco; H. Rainer, The East Asiatic Co., San Francisco; H. A. Muth, Pacific Coast division, W. R. Grace & Co.. San Francisco;W. K. Suiter, Jt., H. Zwart & Co., Los Angeles.

Gordon D. Ingraham was reappointed as Managing Secretary of the association.

H. Rainer, the outgoing president, was given a standing ovation as he reported on the association's successful past year's activities.-Highlighting this report was IHPA's iuccessful defense against the domestic industry's Tariff Commission complaint action, culminating in June of 1959 by a report of the Tariff Commission denying the domestic industry's complaint of alleged injury.

In outlining the positive accomplishments of the association during tl-re past year, Mr. Rainer submitted a list of committee "completed-action" reports, which included initiation of an IHPA uniform claims procedure; an IHPA

Pacific Wood Products Co.

Pan Asiatic Trading Company, Inc.

Pan Asiatic Trading Company, Inc.

Firm

Atkins. Kroll & Co.. Ltd.

Atkins, Kroll & Co., Ltd.

J. Wm. Back Company

J. Wm. Back Company

M. S. Cowen Company

Del Valle, Kahman & Co.

The East Asiatic Company

The East Asiatic Company

The East Asiatic Company

The East Asiatic Company

Getz Brothers & Company

W. R. Grace & Company

Pacific Coast Division

Pacific Coast Division

Heidner & Company

Jordan International Co.

Myers Sales Company

Robert S. Osgood Company

Robert S. Osgood Company

City

San Francisco

Los Angeles

Los Angeles

Los Angeles

San Francisco

San Francisco

San Francisco

San Francisco San Francisco Los Angeles San Francisco San Francisco San Francisco Los Angeles Tacoma San Francisco Tacoma Los Angeles Los Angeles

Representative

C. J. Schmitt

Edward Tolin

J. Wm. Back

Rolf L. Seibert

T. A. Parker

Eric Wagner

H. Rainer, L. Haynes

Jorgen Frederiksen

Mogens Silleman

porm Larsen

D. L. Borum

H. A. Muth

Tom Schram

Ted Allen

W. G. Hellar

Mrs. Marian Mills

R. M. Harlow

John R. Osgood

Kurt Gelbard

Scarburgh Company, Inc.

Scarburgh Company, Inc.

Vancouvlr Plywood Co.

Wood-Mosaic Industries, Inc.

Ziel & Company, Inc.

Ziel & Company, Inc.

H. Zwart & Company, Inc.

H. Zwart & Company, Inc.

Los Angeles

Los Angeles

Los Angeles

San Francisco

Los Angeles

Vancouver Louisville

San Francisco

San Francisco

Los Angeles

Los Angeles

Jack Davidson

Seiichi Nobe

Ted Arai

Gunter Silmar

Jack Baser

John Vanguard

Jon Gudmundsson

John G. Ziel

R. S. Reid

H. Zwart

W. K. Suiter, Jr.

Associate Members Firm City Representatives

American President Lines, Los Angeles V. A. Fulton Ltd.

California Wood Products. Inc.

Castelazo & Associates

Ray Hill Lumber Company

Port of Longview States Steamship Company

Santa Rosa

Los Angeles

Los Angeles

Longvierv

Los Angeles

E. M. Critchfield

L. Q. Webster

John R. Mercier

R. E. McNannay

W. B. Penland

You crddVAlUE wirhADGO

ARTESIA FTUSH AIL-WOOD HOLLOW CORE DOOR

Another ADCO Producl SPECIFICATIONS

CORE

l. Seven Ply-oll-wood construction

2. All ccre moleriol thoroughly kiln dried

t. Time proven lodder type hollow core

{. Eighteen cross ribs in eoch core

, !. Full 2" siiles ond roils

S. Ventiloted core

/ . Lock blocks, two sides 4" x 21 " including stile

GTUE

$. Hot plote press-resin bonded*

*Cold press produclion ovoiloble to suil unusuol climatic conditions.

FACES

t. Foce veneers in oll commerciol species I Q. Belt sonded

DIMENSIONS

I l. Obtoinobfe oll stock sizes lo 4/O x8/O

f i. Obtoinoble in thicknesses 1/e" and 13/a"

13. Speciol sizes ond fhicknesses ovoiloble on specific quofotions

14. Speciol detoils ovoiloble when required | 5. All doors fully guoronleed

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TOTAT - t8 cRoss RrBs 3 PLYS AT CROSS GRAIN

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THE DOOR WITH THE AII.WOOD HORIZONTAT CORE

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I 1456 EAST I66Th STREET ARTESIA I, CALIFORNIA

Telephone UNderhill 5-1233

credit reporting system; IHPA doorskin and panel surveys ; simplified grading rules; a uniform contracts procedure referred to the Executive committee for final reDort : and the action of the IHPA Traffic committee in its^ successful attempt to obtain simplified rail trafifrc rates in balance with the domestic traffic rates.

Among the invited guests attending the convention were Hadley King, of Barnes, Richardson & Colburn, New York City; T. Nishiwaki, of the Japanese Consulate General, San Francisco; K. Hoshi, of the Japan Trade Center, San Francisco; Ned Glad, of Lawrence & Tuttle, Los Angeles ; George Scrim, of the Philippine Mahogany Association, South Pasadena; L. M. Flahive and W. R. Davis. of Plvwall Products Co., Inc., Corona, California ; James it. Sharp, of Sharp & Bogan, Washington, D. C., and Arnold Bildsoe, of Georgia-Pacific CorR, Portland.

MEMBERSHIP ROSTER_REGULAR MEMBERS

Atkins, Kroll & Co., Ltd., San Francisco 4; J. William Back Co., Los Angeles 18; Bentley-Markey, Inc., San Francisco l1; The Beton Company, Inc., San Francisco 5; M. S. Cowen Company, San Francisco 1l; Dant & Russell, Inc., Portland, Oregon; Del Valle, Kahman & Co., San Francisco 4; The East Asiatic Company, Inc., San Francisco 4; Export Pacific, Tacom'a 2, Washington; Getz

(Continued on Page 6O)

In the old days they made war with words as well as weapons, and did it grandiloquently. Take the meeting of Alexander the Great and Darius on the banks of the Riyer Astukhus. Darius was ruler of the world, and Alexander sought to be. Darius sent a letter to Alexander in which he said: "The King of Fleaven has bestowed on me the dominions of the earth."

The boyish Alexander wrote in reply: "That you may taste and acknowledge the bitterness of my victory, I have resolved to meet you in battle. I profess myself the weak and humble servant of God, to whom I address my prayers and look for victory and triumph, and whom I adore." (History tells us that the humble-talking Alexander beat the bloody Hades out of the boastful Darius.)

{<**

General Douglas MacArthur is entitled to great pride of ancestry. In'Scotland there is an old saying: "There is nothing older except the hills, MacArthur, and the Devil." The MacArthurs used to claim to be the oldest branch of the Clan Campbell, and their headquarters were at Strachur. Certainly it was one of the strongest in Scotland until L427, when James I executed the Clanhead. When Douglas MacArthur, leaving the Philippines during the late unpleasantr-ress, went to Australia, he might well have felt at home there, because it was one of his ancestors, John MacArthur, who left Scotland long ago for Australia, and is called down there "the father of New South Wales."

{<{.*

A famous advertising man of long ago named Ernest Elmo Calkins used to tell a story to illustrate the attitude of the man who says he tried advertising and found it did not pay. He told about an Indian who had heard so much about the comfortable featherbeds of the white men that he decided to see for himself. So he got a handful of feathers, spread them on a rock, and laid down on them to sleep. Next morning he told another fndian: "Heap big lie white man tell; featherbed no good, give Injun pain in neck." And that's the way, said Calkins, some men try advertising. * * *

One of Lincoln's favorite jokes during the war was when he was asked how many soldiers the Confederates had in action, and he answered that they had twelve-hundred. thousand. Then he gravely explained that when one of his

Union generals took a whipping, he almost always explained that he was outnumbered three-to-one. "I must believe them," said Abe with a twinkle in his eye, "xnd-sinss we have four-hundred-thousand men under arms and they have three times as many, they must have twelve-hundredthousand." ri< :r r/.

One time when Henry Ford was in his prime and at the height of his business success, a magazine writer asked him to tell the secret of his success, and Henry said: "There are only two things in the world that are really importantfaith and work," * * ,c

Certain words of Abe Lincoln on the subject of God's help in battle are often misquoted. A clergyman said to him: "I hope that the Lord is on our side." Lincoln replied: "I am not at all concerned about that, for I know that the Lord is always on the side of the right. But it is my constant.anxiety and prayer that this nation.should be on the Lord's side." * n< ,(

When a man rises to his feet before an assemblage with a message in his mind, inspiration in his heart, and a thrill in his soul, the words that he utters are oratory-spontaneous and unmechanical. But when he rises with a manuscript before him and a sending machine to carry wordsthat is not oratory. It's okay but should not be labeled oratory. t< {< :l

A study of their mutual history may convince you that British and Americans sort of enjoy fighting together. They've been doing it for about two centuries. Sometimes they stand sturdily shoulder-to-shoulder. And then again they fight manfully face-to-face. But when fighting for or against one another, they never at any time lost their mutual respect. Socially, and in peace time, we don't enjoy each other's company much. Be honest. You know that's so. But when "the front o' battle lowers." as Burns said. we get along mighiy well together. Which is lucky for both: and for the world. *{.*

And there is the story of the soldier who parked a Jeep in the city street right alongside a parking meter, and then started to walk away without contributing to the meter. A cop close by said to him: "Iley, soldier ! How about putting a coin in the parking meter?" The soldier waved airily and said: "Put one in yourself, chum, it belongs to you as much as it does to me."

DOOR.HANGING ffIACHINERY

ilo ornEn ltooR cotvtPAnEs!

Becouse this one is fitted with the er/,ftr*ia.#

. NEAT, TRIM APPEARANCE-No Bulky Conslruction

. TRULY WEATHER-PROOF-The Feqlure Others lock

HARDWOOD FRAMES-To Blend With the Door

.

TASTEFUT USE of Duroble Aluminum ond Vinyl

*A Totolly New Concept in Combinqtion Doorsl

Designed ond Monufoctured for Western Living. by Am-erico's -leod- ing monufoclurer of Door Lifes ond Louvers, rhe Coliforniq Inserl pr6vides Combinotion Door feotures for ony. blonk flush-door.. lt it o pt.-ottembled, pre-glozed, pre'screened Insert for Complete Instoilotion lN 5 MINUTES. h is low in price ond tops in quolify. A smoll stock of Cqliforniq Inserls frees copitol ond floor-spoce by eliminoting foctory Combinotion doors.

IMftTEDIATE SHIPAAENT FROAA WESTERN STOCKS (sold through leoding door iobbers ond mqnufscturers)

ilEil8ER

Add Your Voice to lndustry's Affoirs ffie -NAC

During February, the Lumber iVlerchants Associatiorr was pleased to welcome into membership the Central Sup- ply Company, Retail Lumber Division, Seaside-Arthur A. Dresser, manager; and Cascade Lumber Sales, Los OsosTom Chenoweth, managing partner. We were also pleasecl to welcome Pacific Fir Sales of Fresno into Associate membership.

"OUR AIM IS TO PLEASE" has a ne\\r ring of enrphasis today at Easton Lumber and Supply Company, lo-

Lee Bettencourt, Edward Flemman, Alfred Potter ancl Margaret Nemeyer, office manager. The firm is a member of the Lumber Merchants Association of Northern California.

Directing its primary merchandising efiorts toward small contractors, homeowners and farmers, a complete line of building materials is openly displayecl on thiee full wall displdys and 13 gondolas which are arranged for maximum shopping convenience in a semi-self service pattern. Among the unusual lines which Manager Caperton has included are cultivator and plowshares which he remarks have been exceptionally well-received free-standing llome appliances in which interest l-ras been good garden tools, supplies and insecticides power mowers vl'heelbarrows and that sales-making standby of the do-it:your-

cated seven miles south of Fresno at 7707 Soutl.r Elm Avenue. Recognizing the strong trends within the industry for modern, up-to-date stores, Herluf B. Fries and Managing Partner LeRoy Caperton erected a handsome, 4,800-sq-. fI building materials store approximately four miles south of the old yard which had been the firm's headquarters since 1951. The attractive 120'x4O' exposed post-and-beam store, designed by Architects Quiqly ind Clirk, is faced in Texture One-Eleven and is exceptionally well-lighted in view

s.elf trade, the 98p table equipped with An interior display of lumber lhorts and display a revolving sign. plywood will also

and shortly be added.

While it was necessary to place primary emphasis on e store. the vard. which is comoletelv fenced hns alsn the store, the_ yard, whiih iompletely fencedj has also

tlle rs completely fenced, received considerable attention and iniludes a 140, pole

rvarehouse, saw sheds and lumber storage. Manager Caper- ton also plans to erect a second 160, slorage area wifh a view toward early mechanization.

. Since opening'the new yard, Mr. Caperton estimates drop-in-trade has increased some 25/o anll anticipates further steady increases as a result of a regular advertising program.. To make shopping as convenieni as possible, the yard includes a parking area for 50 cars in lront of the store and Mr. Caperton always has a cup of coffee avail- able-a friendly way to discuss plans with his contractor customers.

Associqtion Membership

of the more than 10Cl' front windows. It is decorated in a complementary soft coral and green together with extensive selling displays of popular wood-panel patterns.

The new store's grand opening on January 15 was announced by a full-page advertisement in the Fresno Bee and was visited by more than 800 cash register-ringing customers during the three-day open house. Among the draw prizes was a fully equipped bar-b-que pit, an electric razor, paint, insecticide sprayer, etc. Assisting Caperton in the new yard are James Robinson, assistant manager;

olr investment in fhe future of your industry

_ 4TonS the larger-ticket items, Easton has found pole buildings and cattle sheds have met with good reception, as have major home improvements-a market to which he _looks for steady growth togetl.rer with custom homes and small tract develoDments.

fn refecting on th-eir decision to build the new yard -a decision which dealers know must be supported by a large investment-Caperton and Fries fCel that

the future looks good for those dealers who maintain a fexible merchandising policy interpreted through a healthy respect for industry trends and customer preferences

With such a philosophy, Easton Lumber and Supply will undoubtedly hit the mark when they "Aim to Please."

HEAR and THERE

Reflecting continuing growth, the Sylvan Lumber Company of Citrus Heights has again expanded and added a modern paint department equipped with a Color-master paint blender Congratulations to Don Mark, who has been appointed manager of the lumber and building materials division of Hales & Svmons. Inc. of Sonora. Don succeeds Arthur Martin. who recentlv retired Russ Stevens of A. F. Stevens Lumber Company, Healdsburg, and l-ris cl-rarming wife Cleone are enjoying a well-earnecl vacatiou in South America . Best wishes to Don Hoover, who recently purchased the Cross Lumber Company yarcl at Coalinga Homer T. Hayward Lumber Company is modernizing its Salinas store and will feature attractive new fixtnres and lighting Diamond-National is remodeling its yard at Lincoln Noah Adams Lumber Company had the grand opening of its completely remodelecl Fairficlcl yarcl on February 20.

DOUGLAS FIR REDWOOD q nd FIR PLYWOOD

Studs, Boqrds

Dimension lumber

Plqnks, Timbers

Roilrood Ties

Industriql Cuttings

stNcE,9t9

LONG BEACH . Suite 604 Oceqn Cenrer Bldg. SPruce 5-2251 o HEmlock 5-8948

SAN RAFAEL, CAUF. . P. O. Box 569 Glenwood 4-2310, TWX SR 64

EUREKA, CAtlF. o (Generol Office) 630 J. St. Hlllside 3-7OOl, TWX EK 84

EMPLOYEE TRAINING MEETINGS

March

Aluminum Products

Following is the schedule of regional employee-training programs for March, which will be devoted to aluminum

products: San Jose

-Mar 15-Lincoln High School, 55 Dana Avenue

-N{ar 16-Hartnell }unior College, Room 25 -

San Luis Obispo

IJakersfield

Salinas Fresuo

X'[oclesto

Stockton

-NIar 17-San Luis Obispo

High Scl-rool Annex

-N{ar Zl-Bakersfielcl College, Science and Er.rgineering Hall

-NIar 22-Hacienda Motel.

Manana Room

-I',Iar 23-Moclesto Irrigation District HQ, 11th at "M" Street

-l'far 24-San Joaquin Industrial Assn. 'HQ, 1130 North El Dorado

Sacramento . Room 25, 2104 Howe Aveuue Chico

-X[ar 29-Howe Avenue School.

-Mar30-Oaks Hotel, Rooms 208-11 Santa Rosa

-X,Iar 3l-Santa Rosa Junior College

All meetings rvill commence at 7:30 p.m. aud conclttde at 9:30.

If your ernployes are not among the more than :100 men rvho attencl tl-rese programs each month, we tlrge you to l-rave them do so. Invariably, the response of those employes in attendance has been exceptior-rally favorablethey not only enjoy the meetings but gain a good many icleas and are appreciative that their employer is interestecl in helping them. In turn, of course, tl-rese programs provide the clealer rvith a formal training program with r.rone of the problems normally associated with such an endeavor. 'lhere is a lot of talk about the need for training. The Lumber N{ercl-rants Association gives each dealer the tool to in-rplenrent this rree<l into action.

Georgio-Pcrcific Announces Top Monqgement Chonges

Portland, Oregon-Georgia-Pacific Corporation has appointed \Villiam E. Lawson general manager for all of the corporation's California Redwood operations, including logging, tirnber, plyrvoocl and sawmill production. The announcement was made lry Georgia-Pacific's-president, Robert B. Pan-rplin. Lalvson has been general coorclinator ancl advisor for the Redwood operation.

At the same time, Mr. Par-r-rplin announced that Duncan D. I)ashney, plant manager for the past several years, is being trarrsferred to the Portlar.rd, Oregon, general headcluarters of the corporation in the general staff procluction department.

I-awson was general manager of Holmes E,ureka Lumber company until its purchase by The Pacific Lumber Conrpany in 1958. For four-and-a-ha1f years prior to that, he ha<l been vice-president and general manager o{ the California operations of Simpson Redwood company. He had previouslv beer-r resident manager of Rockport-Redwood Company for'some years. He is a former director of the California Redwood Association, past president of California Forest Protective Association, a member of Hurnboldt County Harbor Comrnission and a meruber of the Advisory board of Humboldt State College.

Salisfied Lumhermen o o o Are Our Bigsesl BOOSTERS

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MEtcolf O-2266

Limited tlemberships to Be llode Avqiloble to Smoll Builders, Lumber Deolers in Plywood Fqbricotors Service, Inc.

A nationwide network of laboratories and engineering services is being organized by Plywoocl Fabricators Serrice, Inc., on the basis of the pilot program startecl last summer, announces W. D. Page, executive vice-president.

PFS provides quality supervision and control, uniform specifications,. testing, ad-vertising, sales promotion and engineering assistance to fabricators of engineered plywood components.

Page also is working out a test program that will make limited PFS memberships available to small builders, lumber dealers and other smaller operations.

PFS rvas organized as an affiliate of tl-re Douglas Fir Plywood Association and launched in four carefullyielected areas. The first testing laboratories were opened at Ridgewood, Ne'iv Jersey, and the Chicago headquarters.

Trvelve fabricators.originally received PFS services, bdt the first sllrvey undertaken by the new organization indicates 1,634 firms contacted are interested in membership.

New laboratories are being opened in Atlanta, Georgia, to serve the Southeast, and in San Francisco, for the far West. Otherq are planned for Dallas, Texas, and either Portland, Oregon, or Seattle, Washington.

"Our reception by the industry has exceeded our most optimistic hopes," Page said, when expansion plans were announced.

"The gap that existed before the formation of PFS is becoming more and more obviotls as we reach new areas of the country. Builders who could see the advantages of components in ,cutting on-site labor costs were hamstrung because of the difficulty of finding dependable materials.t'

Geor ge J. Silbern agel, f ne.

Wholesole Distributors

Wesl Coqsl Lumber o lumber Products

PONDEROSA & SUGAR PINE O WHITE & DOUGLAS FIR . REDWOOD

MOUTDINGS . DOOR JAfYIBS . PANEIING . CUT STOCK O MILLWORK

220 Monlgomery Street

YUkon 2-9282

TWX: SF-7O8

Son Frqncisco 4, Colif.

"It's pretty obvious how the fabricator benefits from PFS membership. A product with known properties is easier to sell than one with a lot of question marks, especially if it's something that's going to hold up a roof, for instance," Page points out.

For the architect and his clier-rt it means clepenclability for the structttral and styling innovations in a building. It ' (Continued on Page 51)

An important backstop to PFS expansion is accelerated research in the components field by DFPA laboratories.

A major project has just been completed on stressed skin panels and two studies are underway now. Ohe involves new types of box beams and the other a brand new development described as a "space plane." These units take advantage of the diaphragm action of plywood and involve the fabrication of high-strength roof shells with a number of intersecting planes.

A number of space planes already have been tested and built, but general design data still is needed.

Design specifications set up by PFS are based on clata gathered in DFPA and U. S. Forest Products Laboratory tests.

Most of the separate components are members of four general families : stressed skin panels, plywood box beams, panel vaults and trussed rafters. Fabricators are qualified by PFS to produce the various types of components on the basis of equipment and experience.

"The component idea isn't new," Page explains. "There have been lots of them used. But the difficultv alwavs has been in their production. If the component is t6 rneet design specifications, it's got to be put together to precise standards under rigidly controlled conditions."

Page emphasizes the importance of keeping the confidence of lending agencies and building code officials, who are learning that a PFS grade-trademark means adherence to rigid specifications.

New Profit$ New Sales Ideas

MASONITE INTRODUCING NEW INTERIOR HARDBOARDS

Maso,nite Corporation lvill sootr intr:oduce an adclitional decorative group of interior hardboards, the 400 series. The cher:ty- glained hardboard, grooved in random w'idths, will be available for .clelivery to dealers early this year in three shades: Colonial, Natura and Frosted. The <luarterinch panels will be produceil in' 16"x8' sizes. They will be tongue-and-grooved and may be applied over existing walls, studs or. fnrring strips by means of easily applierl metal clips.

available to dealers, including displays, folders, brochures, ads in leading publications and, this Spring, consumer magazine advertisements.

OUTBOARD MOTOR GUARD PREVENTS LOSS

KVAL SCISSOR LIFTS AVAILABLE

Kvalheim Machinery Company, Petaluma, Calif., has recently initiated the manufacture of scissor lifts. Industry is fast becoming aware of the labor saved by such machines. Loads of material can be raised to a colnfortable level for feeding and off bearing by actuating a foot switch or by using automatic clevices. The scissor lift shown has a 3 ft. by 6 ft. table. This can be raised and lowered as desired lrom 9" up to 40". The load capacity is 4000 lbs. with a good safety factor. A self-contained 1-H.P. pump motor is used in conjunction with the heavy duty cylinder to actuate the table. Write Kvalheim Machinery Company, Petaluma, California, for full information.

A feature of the 400 series is the sin-rulation of a plank cherry wall with the plankby-plank variations that exist in cherry woods. This authenticity is in contrast to lnany .veneets, the company said.

Clips for use in installing the 400 series planks will be included in a separate package with each order. Included, too, will be nails rvith colored heads for use in corners. Following installation, the company reconltnenrls the application of a protective coating such as clear varnish, lacquer, shellac or wax to preserve the rbeauty of the woodgrained surface. Low gloss finishes are recommended.

A con-rplete package of sales aids will be

tion, Rochester, New York, has developed and is now manufacturing a device to be userl with an outboard motor, known as I\{OT-O-GARD. Wlren attache<l to anv out-

a name IhaI has meant

Sincere Service in lumber since 1914...

W E I{ D t I N G. NAIHAN COIII PANY

board boat, it prevents the loss of the motor, nrininrizes the possibility of theft ancl prevents the malring of the boat transon. Retail price is $9.95. Write Robeson Rochester Industries, Inc., P. O. Box 31, Rochester 1, N, Y.

HARBOR PLYWOOD OFFERS COLORFUL ISLAND DISPLAY

A colorful island display is available fronr Harbor Plywood Corporation for its line of preinished hardwood paneling. Doublefaced, the display stands on sturdy iron legs securely bolted to the vertical panel, which features a revolviug panel on which is shown 10 samples of paneling, including one sample of Harbor's dconomy Empire line. In addition to four attractive full color illustrations of paneled rooms and offices, attention is also attracted by an illuminated plastic "H" at the top of the display.

.GRANDSTAND' DISPLAY AVAILABLE TO DEALE,RS

A "gran<lstand" display of Insulite's four nen' ceiling tileboarcls is now available. The rlisplay contains cellophane-wrapped sanrples of Grecian anrl Qui-Lite acoustical tileboartls and Fantasy ancl Pageant decorative tileboards. Thc flont of the carclboard sarnple box folds clown to leveal an attractive selling sign. The display can be placetl on a counter or table as an effective sales aid and is easy to carl'y when making consllmer sales calls in the home. For further cletails, contact Insulite, 500 Investors Building, Minneapolis 2" Minnesota.

NEW ROCKLATH FOR FIRE-RATED WALLS

Walls built of United States Gypsum's new Rocklath plaster base, nailed direct to wood studs and plastered with a standard twocoat application, have received a one-hour

fire rating. The secret is a new plaster base, known as Rocklath Firecode, now available only in the eight western states. All lumber and n-raterials supply dealers servecl by U.S. Gypsum's plants at Plaster City and Midland, Calif.; Empire, Nev.; Sigurd, Utah, and Heath. Mont.. now stock the new product.

NEW SKIL ROTO-HAMMERS FEATURE 3-WAY OPERATION

Skil Co'rporation, Chicago, announces two new electric Roto-Hammers, each of which will do three distinct operations-hammering with sir-nultaneous power rotation, hamrnering without rotation or dr-illing without hammering. Comparative on-the-job tests, using Skil carbide bits in masonry, show that tlre \4odel 726 is capable of drilling a fi-inch h ole three times f aster than other- electric Irarnmcrs.

REPORT OF RETAIL LUMBER DEALERS'BRAINSTORM PROBLEM:' "New and Difrerent Ways to Build More Store Traffic During the Weekdays?"

(Continued from Page 2)

telling them they can get the other glove by coming in to the store. D'o the same with pairs of nylon hose. Customer gets the other stocking in the right size by vtsiting the store.

82. Once a month have an "Open House" at night. Give out flowers to wives. Show movies put out by manufacturers at these gatherings.

83. More prorlrotion of package selling. The cornplete decoration of a home for "X" dollars.

84. Have contest with kids on making a ,bird house-winner gets free set of tools and his project is put on display all week long.

85. Have a "Contractors Night"-feature a patio night, barbecue night, etc.

86. Contest among schools in which students are asked to show how they would remodel their own kitchen if they were doing it.

87. Have contest among teen-agers for changing their room.

88. Guess the number of nails in window, during the week.

Your hardwood lumher yard!

we mointoin_properly seo_ soned ond stored-the lorgest voriety ond volume of hordwoods west of Chicogo. Coll us for prompt delivery of ony quontity. HARDW00DS

89. Guessing contest for the cost of an added room. Winner would get material free.

90. Food store items marketed as loss leaders, could be sold at Iumber dealers to increase traffic.

91. Have Women's Club Day-when all women buy son-rething that day . profits go to their particular club.

92. Work with Garden Clubs. Dealers have all necessary tl-rings to supply for gardens as gifts.

93. Have a "Church Week" on all purchases made Monday through Friday, by nrembers of certain churches. The dealer would give a certain percentage of the money to their church.

94. Contact chairman of community chest or other charity in the local town. Members buying materials from yard-would get a gift bonus to make up their quota.

95. Have rose bush sale one week, Monday through Friday. The next week take another line of ,bushes sell at lower cost. Maybe a lc rose bush sale. Buy one at regular price, get second one for lc.

DISPLAY

96. Show custoners an actual finished product (not just a small sample); i.e., finished door hung, kitchen, etc.

97. Have a revolving display each week so people don't see the same thing.

98. Have more explanatory signs on displays in yalrl to avoid customers asking too many questions i.e., price per foot, types of woods and colors the sample is available in, etc.

99. Rent space in a nearby super market parking lot and use for small display. "This is one of 2,000 items founcl at So-arrd-So Lumber Center."

100. Set up sales pitch on tape. Have displays rigged so that they "talk" to the customer, when he or she stands in front of the display. l0l. Set up displays in lobbies of banks, loan associations, any place where short-term financing is featured.

FACT SHEET ON BRAINSTORMING

History: Brainstorming rvas started by BBD,O in 1939. Since then its use has increased year after year . in business . governnlent . education and the military.

What Makes Brainstorming Different? The four Osborn ground rules give this technique its effective individuality. Here they are:

l. Criticism is ruled out. Adverse judgment of ideas must be withheld until later.

2. "Free-wheeling" is welcomed. The wilder the ideas the better; it is easier to tame down than to think up.

3. Quantity is wanted. The greater the number of ideas the more likelihood of good ones.

4. Combination and Improvement are Sought. Suggestions by others on an idea give rbetter ideas. Combination of ideas lead to more and better ideas.

These lules are enforced by the panel chairman who runs the meeting of l0 to l5 brainstormers.

When are the resulting ideas evaluated? After the session by the executive (and/or his assistant) responsible for the solution of the problem.

Do retail organizations use brainstorming? Yes, retail stores of various types and sizes are using this method of developing ideas.

How can I get detailed information on Brainstorming? Just sentl in and your requests will be filled at no charge:

Bill Pleuthner, V. P. and Coordinator of Brainstorming, Batten, Barton, Durstine & Osborn, Inc., 383 Madison Avenue, New York 17, N. Y. Please ask for the following lnaterial:

Brainstorm Chapter from A. F. Osborn's book, "Applied Imagination," or Brainstorm Panel Chairman's Manual, or 100 case histories of results from different brainstorm sessions.

long-Bell's high quolity Dutch Doors qnd new 4-woy units give you the selling edge needed to clinch more sales. This Dutch Door is made of high altitude 'Western Ponderosa Pine and has the popular heavy raised panels. Long-Bell ofiers many other popular designs of panel and sash doors, in both Western Ponderosa Pine and California Fir.

Convertible 4-way unit may be installed as hopper-type window, awning-type window, stationarv window or casement window. All wood'is Toxic and Water repellent treated. Excellent sill drainage in all positions. Tightly

Yorrr Nearby Long-Bell Supplier or..

weather-stripped. Both sides of operating sash may be cleaned from inside without removing sash. Designed for screens and storm panels. low-Cost Flqkewood @ Poneling speeds construction and cuts costs. Fast selling Pine, Maple, Cedar and Philippine Mahogany Flakewood panels may be stained, lacquered or varnished to fit any color scheme. Available in 48" x 9(' panels, 12" x 96" and, L6" x 96" planks and 16" x lC' and 12" x 12" tiles. Planks and tiles feature tongue and grooved edges for hidden nailing. All 7/4" thick. INTERNAIIONAT

Kqnsqs CitY, Mo. Longview, Wqsh'

22nd Annuol RRlGonference

Plons to Touch All the Boses

Log handling and storage problems will be the subject of a panel discussion at the Redwood Region Logging Conference in Eureka, March 17 and 18. Some 500 redwlod and Douglas fir loggers are expected to attend the event at Redwood Acres Fair Grounds.

_.Heading the log handling and storage panel will be John I'ingst. A_ppearing with him on the panel will be Henry Bastian, George Lucas, Earl Moar of U. S. Plywood Corp., Arcata: Oscar Knivila, Willits Redwood Products Co., Willits; Ken Reynolds, Bud Harper, and Leyden Ericksen of Pacific Southwest Forest and Range Experiment Station. Berkelev.

Pickett, Walter Dooleage of The Pacific Lumber Co., Scotia. and Silas Carr.

-T og-trucking problems will be discussed by another panel of loggers and truckers under the direction of Ed Griffith, 3:00 p.m., Thursday, March 17. Participating on the panel with Griffith will be Jack Reed, Jim Chezem, Harry Hil<iebrand and Wayne Bare.

Also appearing on the March 17 program will be Lewis F. Ehrlich, Division of Apprenticeship Standards, Eureka. Ehrlich will discuss the application of state apprenticeship training programs to the logging industry, generally in the equipment maintenance field.

,_

Qhain-saw operation and maintenance problems will be discussed at the conference in another panel headed by Will Rusch of lVIcCulloch Corporation, Los Angeles.

Public and private timber-sale programs and problems will be the subject of another panel discussion atlhe Conf_erence in Eureka, according to Walker B. Tilley of Ukiah, Conference president. George A. Craig, secretary-manager of Western Lumber Manufacturers, Inc.. San -Francisco. will be moderator of the timber-sale panel. Appearing with Craig will be Wesley W. Spinney, James A. Nicliolson, Robert Barrett, Bernard Z. Agrons of Rockport Redwood Co., Gene Kincaide and Jean Sindel. The timber sale panel qill app_?r-on the logging conference program at,1 :30 p.m., March 17, frrst day of the conference.

Pros and cons of contract vs. company logging will be discussed by a panel of loggers at the 22nd-iniual Conference. The panel, moderated by Robert Johnson, will be 4. _1 1:00 a.m., Thursday, March 17, announces Eugene Pickett, Arcata, program chairman. Appearing wittr ;otrnsog 9n the panel and exploring the continu-ing question will be Watt Hibler, Bud T. Ryerson, Garth Laikin, E. A.

Good attendance is anticipated at the Conference, according to Fred Landenberger of Eureka, secretary-man- ager. Already 115 firms have pre-registered, which is greater than the total attendance of last year. More than 500 men and 150 women are expected to attend this conference.

$l28 Billion Sqles for Wholesolers in 1959

Sales in 1959 for merchant wholesalers totaled $128.5 bil'lion, up Il/o over 1958 sales of $115.6 billion,,reports the U.S. Department of Commerce, Bureau of the Census. December sales, estimated at $11.3 billion, were 4/o higher than November sales and 9/o above sales the previous year. Sales of lumber and related materials were up 23/o-over 1958, with -December wholesale sales l5lc above a year ago, but down 7/o from November.

Inventories of wholesalers at the end of December were clown 2/o below their November level, but were 8o/o higher than a year earlier. Lumber and construction wholesale inventories were up I0/o at the end of December over the previous year,.but down l/o from Noyember.

(TelI them Aou sorD it in The California Lumber Merchant)

LOS.CAL TUAABER COA'TPANY

Complele lnvenlory Pond. Pine Cleors Cedor Whire Fir Speciol Detqils

NRTDA Sqn Frqncisco Exposition Announced to lndustry Suppliers

Industry suppliers have just received the first announcement of exhibit space available at the 7th annual NRLDA Building Materials Exposition to be held in San Francisco this year. Dates of the 1960 show are November 13-16.

To stage the industry's first national trade show ever to be held west of Chicago, the National Retail Lumber Dealers Association has contracted for the complete facilities of the San Francisco Civic Auditorium, including the new, ultra-modern Brooks Hall opened less than two years ago. Use of the Civic Auditorium enables NRLDA to present the Exposition in a modern, easy-to-reach exhibit hall within a/1s mile of the center of San Francisco's downtown hotel area.

According to the 16-page folder, the Exposition will again provide an area for "New Dimensions" in exhibit selling. This feature, which was introduced at NRLDA's recent Cleveland show, proved so popular with suppliers that several spaces have already been requested in a "New Dimensions" section, according to Exhibits Chairman Phil Creden of Chicago.

Exposition Director Martin C. Dwyer indicated that requests for space in NRLDA's San Francisco showprior to the first announcement-were 260/o higher than in any previous year.

Taking advantage of San Francisco's much-publicized "air-conditioned climate," plans are under way to expand the Exposition's outdoor "Products-in-Action" demonstration features which have proved to be perennial dealer attractions.

A brand new feature of NRLDA's San Francisco Exoosition will be outdoor exhibit spaces which are available as auxiliary display or demonstration areas to be used in conjunction with the exhibitor's indoor space. San Francisco city officials have agreed to close off an entire block of the city street in front of Civic Auditorium for two weeks to provide NRLDA with the space needed for thiS unique feature.

Other display features to be provided inside the Exhibit Hall will be an Outdoor Living Sales Center, a Wood Merchandising Center, a Home Improvement Idea Center, and a Store and Yard Planning Center.

Stressing the key position of the building materials dealer in the distribution pattern for this industry, the brochure points to the current phenomenal growth and booming building market in the western half of the United States. It also describes graphically the "high quality" of the dealers who attend NRLDA Expositions as revealed in an independent survey conducted on the exhibit floor during the 1959 Exposition.

Sqn Diego Lumbermen Elect Frost, Sullivqn ond Ingrohom

Gordon Frost of Frost Hardwood Lumber Co. was unanimously elected president of the San f)iego Lumbermen's Assn. at the recent election meeting of the board of directors there. John Sullivan of Western Lumber Company was unanimously elected vice-president, and Larry Irigraham, Home Lumber Company, treasurer. V. \,I. "Cap" Capesius was unanimously re-elected secretary-manager.

The new officers will be ably assisted by the following Board members:

W. S. Cowling, Sr., Dixieline Lumber Company; Grant Hall, W. D. Hall Co.; George Johnson, National Lumber Company; John Kyncy, Builders' Market; H. G. Larrick, Jr., Solana Lumber & Builders Supply; John Maxwell, La

INTAND TUMBER COMPANY

CALL US FOR LUMBER PRODUCTS

AI\D NAME.BRAND BUILDING MATERIALS

Nlain Office: COLTON - TRinity 7-2001

LOS ANGELES Branch officef95 S. Beverly Dr. (Suite 416), Beverly Hills BRadshaw 2-7371

Mill; Harry McGahey, San Diego Lumber Company; Robert Reid, La \[esa Lumber Company; Harold Smith, H. G. Smith Lumber Company, ancl Robert M. Sutton, DixieLine Lumber Company.

A busy year is anticipated by the members, ar-rd various commi'ttee chairmen have already been appointed by Presiclent "Gordie" Frost, reports Manager "Capl'

$3SO Million Development Plqnned for South Boy lslond

Plans have been announced for a $350-$400 million luxury city on Brer,ver Island, 3,000 bare acres o1r the Bay shore south of the San Mateo-Hayrvard bridge and separated from the peninsula mainland by a slough. Developers Richard Grant, Woodside, Calif., and T. Jack Foster, HonoIulu, Hawaii, said they envision a self-contained community r'vith homes, schools, parks, playgrounds, theatres, swimrning pools, garclen apartments and shopping districts for 45,000 resider.rts, plus a yacht harbor. Any industrial development would be of the "high-class, no-noise, r-ro-smoke" sort. Tl-re level of the island will have to be raised several feet by clredging the bay and, if approval for the clevelopment is obtained, grading can start this fall, the builders saicl.

Anderson qnd Perdue to Heod Commerciql Mill & Builde/s Supply

A new wholesale and retail plyr,r'ood, mouldings and prehung door operation, Commercial Nlill & Builder's Supply, Inc., was organized February 1 in Sarr Jose by Vern Anderson and Fred Perdue. Anderson, formerly with Albrite Plywood Co., will be in charge of sales and purchasing; Perdue will run the plant and shipping department. The new firm is located at 760 Commercial Street.

The staff of Twin Harbors Lumber Co. welcomed Don Anderson back to his Menlo Park office Feb. 12 after a speedy recovery from surgery at the Texas Medical Center in Houston (Stanford, please note).

Durable Plywood sales chieftain Rolf Stolesen and Durable's Arcata plant manager, Charles Thompson, journeyed to Los Angeles on early-February business.

In the Southland the week of February 8 on official Boldt-Beacom Lumber Co. business was Charlie Beacom, who visited accounts in Los Angeles and San Diego.

Carl Gavotto and his wife Mary, both of the San Diego lumber industry, flew to Philadelphia early last month to visit their son Bob, studying for the priesthood at Villanova University.

It was wedding bells and the end of bachelorhood for Dale McElroy, who took Sandra Jean Puppo of Morgan Hill for his bride in an early afternoon ceremony at Saint Catherine's church there, Feb. 5. Holding up the bridegroom as best man was Jim McElroy, Jr., and ushers were Pete McElroy, Richard Rolla, Richard Jeffers and Armand LaBrucherie. Dale, who manages the McElroy Lumber Company's l\{organ Hill yard, and his bride will make San Jose their home.

Ted Talbot and Joe Shipman slogged up the blustery Oregon coast the week of January 25 to call on Talbot Lumber Company cargo connections.

Twin-city Lumber Company's Bill Ramsay goi fully "Winterized" on a sales safari through South Dakota early last month. Sez he now knows where the cartoonist got his "Lower Slobovia" idea.

Bob Mosby of Diamond National Corp.

Pnroono/o

recently returned to Red Bluff homebase atter a 2-week sales trip to Florida, where he installed Emil Merlo as D-N's southeastern representative. Emil, brother of the Rounds Lumber Co., executive, Harry Merlo, will headquarter in Orlando.

Mr. and Mrs. Loren Forward of Forward Bros. Lumber Co., Red B1uff, are winding up a 6-week vacation in the east with a cruise of the Caribbean.

San Mateo Dealer Jim Gartin attended the convention of the National Assn. of Home Builders in Chicago, Jan. 18-22.

round a few days before the play. "Steve," in white pants and all, is being awarded something or other as a gag because, he says, if he had been elected standard bearer to the .southern California lumber industry he would have brought little glory to thg homeland. Gol{er Freeman says that to find Jim King (his pro) and him in the standings, you'd have had to look "far down" the Crosby list. Steve also says the first day's weather was even worse than the conditions you may have seen on TV on the final day. The rain came early and heavy, the wind augmented the downpour and, when they reached the 5th hole, a SO-mile gale was storming. Those golfers who know Pebble Beach and the short 7th hole (a drop hole of some 120 yards bearing seaward) will understand when it's reported that the longhitting pro, Chick Harbert, playing a few foursomes behind the Freeman four, hit a 3 iron and barely made the front edge. He advised his partner, an amateur celebrity, "Hit a 3 wood; if you hit it well it should leave you a short chip to the green." But the Crosby is the greatest tournament in the world, "a real ball," reports Freeman. To the amateurs, the weather is almost incidental: if hurricane. snow and a visitation of locusts were predicted, every amateur would still garrote his best friend if necessary to attend-"There's nothing like it !" swears Steve Freeman,

Northern Californians down for the Management Workshop sponsored by the Southern California Retail Lum'ber Assn. in Long Beach, Feb. 21-26, includcd Wendell Scott, Merner's and Progress Lumber companies; Armin Speckert, Speckert Lumber Co., and Ken Buck, field man for the Lumber Merchants Assn. of Northern California.

r

lelephones:

Podicleboqrd Associqtion Founded

ONLY

Servicing Retoil Lumber Deolers ond Wholesqle Distribution Yords

Water - &oil Shipmentt

The formation of the National Particleboard Association as an Illinois not-for-profit corporation was announced late in February by David C. Greeley, president of the new association, who is manager of field operations of the Silvatek division, Weyerhaeuser Company, Tacoma, Washington.

The concerns elected to charter membership include Brownsville Particle Board & Associated Products, Inc., Carolina Forest Products, Inc., Chdpwood, Inc., Formica Corp., Gray Products Co., Inc., International Papel Company, National Starch and Chemical Corporation, Pacqua, Inc, Pope & Talbot, Inc., Rock Island Millwork Company, Roddiscraft, Inc., Superwood Corp., Swain Industries, United States Plywood Corp., West Virginia Pulp & Paper Co., Weyerhaeuser Comfany, Willamette Fiber & Chipboard Co., Wood Fibreboard Company, and Wynnewood Products Company.

The following were elected directors : R. G. Peinecke, Pope & Talbot, Inc.; C. G. Reiter, Formica, Inc.; J. W. Holdsworth, West Virginia Pulp &_Paper Co.; A. \AI. Teichmeier, IJ. S. Plywood Corp.; R. L. Rinde; Roddiscraft, Inc.; A. G. Battaglia, National Starch and Chemical Corp.; Richmond Gray, Gray Products Co., Inc.; W. H. Cooke, Pacqua, Inc., and D. C. Greeley, Weyerhaeuser Company.

The wood particle board industry is relatively new in the United States, with its major development occurring since 1950. There are several processes used in the manufacture of particle board but basically the process involves the bonding of wood flakes or splinters with resin under heat and pressure.

Conservation authorities have hailed wood particle board as an effective means of obtaining maximum utilization of wood, one of our countfy's most valuable natural resoufces. The iurniture industry-has been quick to accept particle board as a high quality and uniform core stock in the manufacture of fine furniture and laminated plastic panels. Particle board has also been adopted widely for floor underlayment and other applications in the construction indtstry and further commercially important applications are being developed for newer types of board.

The-maior activities of the National Particleboard Association will be directed to the establishment of industry standards, the development of new markets and recognition

of particle board by architects and the construction. industries.

The officers, in addition to Mr. Greeley, are Richmond Gray, Gray Products Co., Inc.-Vice-President; R. L. Rinde, Roddiscraft, Inc.-Treasurer, and W. H. Cooke, Pacqua, Inc.-Secretary. The principal office of the associatiott wift be located in frashington, i).C.

TWENTY-F|I|E YEARS AGCD TODAY

As Reported in The California Lumber Merchant, March l, lg55

Arthur T. Upson, trade extension manager of the National Lumber Manufacturers Assn. and vice-president of Timber Engineering Co., toured California for a week in company with A. C. Ilorner, NLNIA's wistern representative, and studied various woodframe school jobs under w&y, the Dolan Creek and other new redwood bridges before heading on to Portland for the annual meeting of the Western Pine Association T. B. Lawrence was back at Lawrence-Philips Lumber Co. in L. A. after a trip to San Francisco to confer with B. W. Bookstav6r

. . . L, W. MacDonald returned from the Northwest mills Warren B. Wood, vice-president of the E. K. Wood Lumber Co., took over his new dutids as manager of the southern California operations, succeeding Frank Curran, who became outside contact man calling on the retail trade as the company's "goodwill ambassador" from his many years and many friends in the trade. J. A. Privett will handle the Los Angeles and San Pedro operations.

"Skipper" Al Nolan was featured in the Cover advertisement of The Pa-

cific Lumber Co.,, "the Second of a Personal Interview Series with Palco Folks." The Ad quotes Nolan on the addition'of the S.S. Scotia to the TpL lumber fleet Another Cover advertisement in this issue. bv the Red River Lumber Co., urges the dealers to "Get Ready for the- Cabin Buildine Season" G. M. Harrington re-turned to San Francisco from a 10-dav visit at the L. A. offices of MacDonald & Harrington . Jim Farley, assistant western salesmarrager, returned to TPL's San Francisio offices from a 10-day trip to the Scotia mills

Major Howard B. Oakleaf, Portland. Ore., was named salesmanager of the Peterson Lumber & Finance Co., San Diego.

Chas. B. Cross, formerly with the Cross Lumber Co.. Coalinga, joinecl the sales staff of the Santa Fe Lumber Co. to cover the Sacramento valley succeeding Al Kelley, who was namecl salesmanager by A. J. Russell . East Bay Hoo-Hoo Club celebrated its 10th birthday, Feb. 18, at a meeting in tl-re Hotel Coit, Oakland. A large attendance was welcomed as Hugh Hogan and Chas. S. Lamb, the first and sec-

ond_ presidelts qf the club, cut a huge birthday cake. Talks rvere also giv6rr by Clem Fraser, the fourth presi-dent, and R. A. Hiscox, chairman bf the organization committee, and Milt Hendrickson, the club's first secretarv. who congratulated Carl Moore on the fine job he has done the past eight years as secretary-treasurer. S. E. Forsey introduced -the speaker, Commande'r Williamson of the S.S. Indianauolis. Larue Woodson, general chairmin of the 1935 Reveille to be held Aprll 26, named his committees, and President G. F. Bonnington expressed his pleasure at the great attendance.

The Whiting-Mead Co. of Los Angeles and 19 building material mannfacturers and distributors put a deluxe advertising auto car on the road to spur public interest in modern home building. The car will tour all the area's fairs, exhibits and displays durirlg 1935 Salesmanager Hrigh W. Handley returned to Van AisdaleHarris Lumber Co. from a 10-day mill ltip Interest is running high in the March 3 golf tournament of the E. K. Wood Lumber Co. for permanent possession of the cup, which has already

Y STOCK

been won once by Charles Howe of the Credit department and I. S. Brown of the Retail department. E. K. Bradfield won permanent possession of the first cup donated by Warren B. Wood Harry V. Hanson, former secretary of the California Panel & Veneer Co., Los Angeles, has joined General Paint Corp. He was the first employee of the former firm . . E. D. Kingsley and G. A. Kingsley of Linnton, Ore., visited the offices of Wendling-Nathan Company, California agents for their

Leosing of Solesmen's Autos Goining in Lumber Industry

Oregon mill Bill South joined the San Pedro Lumber Co. as L. A. salesman . T. A. H. Taylor, Red Cedar Shingle Bureau representative, spent a rveek in the Bay area J. E. Atkinson was appointed manager of the rail dept. in Portland and G. R. Kendrick was made sales manager in San Francisco of the Chas R. McCormick Lumber Co.

Committees named by General Chairman Larue Woodson and SecretaryTreasurer Carl Moore for the Aprll 26

The lumber industry leased approximately 2,500 automobiles in 1959 in fleets for its salesmen, a gain of I5/o. This was the greatest number of autos ever leased by the industry and it is predicted that 1960 will show another l5/o jump, it was disclosed by A. J. Schoen, president of Wheels, Inc., Chicago, the nation's leading auto fleetleasing firm.

Schoen said that leased autos now comprise 33/o of the cars used in the industry and are worth $6.5 million. Another 27/o are company-owned and 40/o are owned individually by salesmen and used by them for business.

Major reasons for the growing use of leased auto fleets, according to Schoen are two: (1) company-owned auto fleets tie up too much r,r'orking capital, which companies can use more profitably in modernizing plant and expanding sales, and, (2) mileage payments to salesmen are tending to increase more rapidly than actual costs, making leasing more economical than using salesman-owned cars.

(Readers interested in an objective analysis of the costs

Reveille of East Bay Hoo-Hoo Club 39 included H. S. M6rton, G. F. Bonnington, B. E. Bryan, M. R. Grant, Earle Johnson, J. B. Overcast, Gordon Pierce, Clement Fraser and llenry Hink on the General committee. with Kenneth Shipp in charge of the golf to follow on April 27 Thomas Walter Hine died February 19 at his Eureka, Calif., home. He had joined the Holmes Eureka Lumber Co. in 1904 and was vice-president and resident manager until his retirement in 1933.

of different methods of fleet operation, can obtain a new study entitled, "Advantages and Disadvantages of Auto Fleet Leasing." Single free copies may be obtained by writing to the Foundation for Management Research, l2l West Adams Street, Chicago 3, Illinois.)

Beniomin Joins Oregon-Pocific

Oregon-Pagific Plywood Corporation of Portland, Oreg'on, announces the appointment of Chester T. Benjamin as Pacific Northwest regional sales manager, according to Jack Saltzman, president. Benjamin, who has had many years' experience in the sale of plywood and specialty building products, will be responsible for sales and distribution of plywood, cedar products, hardboards and related items in Oregon, Washington, Idaho and Northern California.

Oregon-Pacific maintains a concentration warehouse in Portland from which plywood products are trucked to points througl-rout the region. The firm also distributes carloads of plywood throughout the United States, and is importing increasing quantities of foreign hardwood plywoods, hardboards and particle boards.

Green & Dry Uppers

Rough & Milled Commons Mouldings-Loth

Quolity &nl.*ool

Less Thon Corloqd Lots

Pockoged Lofs -'- Truck-&-Troiler Shipments

Retoilers Report Record $ZtS Billion 1959 Sqles

A record $215 billion was spent at retail stores in the U.S. in 1959, estimates the U.S. Department of Commerce, Office of Business Economics. This total was 8/o above sales in 1958 and represents physical volume increase as prices remained generally stable. December sales were dowrr slightly Q%) from November; auto sales, in particular, falling ofi to keep sales at $2ll billion for that month.

Wholesalers' sales in 1959 were up ll/o over the previous vear and rose 4Vo in December over November. Manufaciurers had a 13/o increase in sales last year and a 6/o boost in the last month over the previous month.

Aggregate sales durir'g 1959 rose more than inventories so that stocks related to sales were reduced. The ratio dropped from 1.6 months'supply at the end of 1958 to 1.5 months' supply in December 1959. Retail inventories at the end of December at $23 billion were slightly above their value at the end of 1958.

Retail building material inventories at the end of December were $2.32 billion, compared to $2.29 billion in both October and November and $2.16 billion a year earlier.

The book value of inventories of all wholesalers at the end of December is estimated at $12.6 billion, an increase of about $900 million over the year. Manufacturers had a $7O0-million rise to offset the reduction in the summer and early fall inventories. The book value of all inventories at the end of December is estimated at $88% billion, SVo above year-end 1958.

Point Reyes logging Holted

The California State Division of Forestry has halted the logging of Douglas firs on the Point Reyes peninsula and has accused the Sweet Brothers Timber Co. of failure to leave an adequate number of seed trees, failure to fell snags and failure to maintain proper erosion control along roads and skid trails. The company holds timber leases on about 8,000 acres of the choice forest and has logged about 10/o.

The whole 28,000-acre Point Reyes peninsula has been proposed for a seashore recreational area in the National Park system, and the state litigation has given conservationists hope that the remainder of the forest lands on the ridge will be saved for the park. A bill to create the na-

tional monument is now before Congress, with support from most California congressmen reported. Rep. Clem Miller of Marin and Sen. Clair Engle are leading the fight.

The National Park Service is making an economic survey of the peninsula to determine its highest land value. The area lies in the Redwood Forest District of the Division of Forestry, but consists mostly of Douglas firs.

tlV a]auoaife Sfuul . .

Bf le Sioaae

The Coddie's Viewpoint

fle was a surgeon of national repute. In matters of life and death, he had won lasting fame for the dexterity of his hand, the precision of his surgery, the wonderful keenness of sight and hand and mind.

But now he was in no operating room. No respectful concourse watched him. He was clad in the clothing of the

golfer and he stood at the No. 1 tee at the country club, ready to start a round of golf, while a crowd of golfers and caddies waited their turn.

The hands that could wield the surgeon's tools so dexterously swung back the driver; there was a clumsy swish -and there was the ball still on the tee. Again the club came back. Once more it swung. Buck ague seized the famous surgeon. He swung again and the club went into the ground back of the ball.

From the group of caddies gathered at the sidelines came a murmur of surprise, and then a boyish voice said loudly: "Gee ! How wouldja like t'have a guy like that cut on ya?"

Allgelus

Whiting Brothers of Holbrook Buy Kutch lumber Interests

Holbrook, Ariz.-Arthur C. and Earnest J, Whiting of Whiting Brothers have purchased the lumber interests of Lee Kutch of Flagstaft for an undisclosed price. The operations include Kutch's interest in Whiting & Kutch Lumber Sales, Holbrook; Oak Creek Lumber Co., Flagstaff, and Whiting & Kutch, Payson, Ariz. The companies are all affiliates of Kaibab Lumber Company, Flagstaff, which produces in excess of 100 million b.f. of softwoocls annually in Arizona, Colorado and Utah.

In addition to being a major stockholder in tl-re companies, Mr. Kutch was an active officer and, for the past six years, was vice-president of sales over Kaibab's sales representatives throughout the U.S. He is a native of Lakeside and has been prominent in Arizona business and civic life since his discharge from the Air Force in 1946. He was the youngest member ever elected in the 20th State Legislature, representing Navajo county in 1950-51. The Kutch family will move to Phoenix, where Lee will office in tl-re rrew 20-story Guaranty Bank Bldg.

The'Whitings are members of a prominent northem Arizona pioneer family and long associated in lumber, cattle and service-station interests in the Southwest. Milton Whiting, general manager of the companies, said there would be no personnel changes in any of the companies involved.

PONDER,OSA PINE DOUGLAS FIR.. WHITE FIR, CATIFOR,NIA INCENSE CEDAR,

You con be sure of high quolity precision mode products from us. We ore lorge enough to fill oll your lumber needs, smoll enough to'give personol service.

Our lorge timber resources ond thoroughly modern plonls enoble you to get the lumber you wonl when you wonl il.

Stondord lumber items, mouldings, cut stock, glued ponels, interior trim, window ond door fromes, venetian blind slots ond furniture ports.

Expert finger iointing . . . Fost service on mixed cors.

Plywood Distributors Plon Greoter Activities Progrom

The National Plywood Distributors Association, with headquarters in Portland, Ore., announces a greatly enlarged program of activities to its membership as approved by it's Board meeting in Chicago last month, according to Mahlon S. Munson, managing director.

Joseph O. Epler, Seattle, has been added to the NPDA staff as assistant manager. Additions will also be made to the office personnel, Munson added.

A series of spring regional meetit'rgs scheduled for members includes Western regional, Ambassador l-rotel, Los Angeles, March 25.

NPDA's 18th annual convention, at Sun Valley, Idaho, July 1-5, is timed when an appraisal of the industry's ex-

QualilyPonderosa C Sugar Pine iloaLLIfl6.t

panding economy ."r, t. made at mid-year and the multimillion dollar plywood promotion program for 1960 will be well under way.

NPDA represents the distributing arm of the plyrvood industry. Its nationwide membership consists of leading merchant jobbers who have successfully sold the burgeoning volumes of construction and decorative plyr'r'oods procluced in the Northwest, as well as domestic and the swelling import varieties. Having distributed most of the softwood production which, alone, increased by more than 22/o in 1959 to nearly 7s/a billion square feet, this marketing segment accepts with confidence the challenge of 1960 which may see nearly 15/o new production to be sold.

HPI Dores Annuol Spring Meeting

Leaders representing 54 hardwood plywood manufacturers will be meeting March 3 and 4 at the Biltmore hotel in New York City. An "Early-Bird" cocktail party will be held at the hotel March 2.

The Wednesday program will include the president's address by Sam M. Nickey, managing director's report by Clark E. McDonald, a report on Washington affairs by R. N. Hawes, counsel for the Institute, and there rvill be an election of officers and directors. Oscar Witt. chairman of the Technical committee, will make a report on the work of his committee regarding revisions to CS-35-56 tl-re Commercial Standard for Hardwood Plywood. Len Wilson, chairman of the Laminated Hardwood Block Flooring committee, will make a report on the proposed Commercial Standard for Laminated Flooring.

Wednesday afternoon, T. J. Connelly will address the group regarding the outlook for the veneer industry in 1960, followed by a panel discussion on adhesives. After the panel covers certain phases of the industry, including tl-re use of paper glue line, government specifications on glues and air as an extender, the audience will join in the discussion and a question and answer period will take place. Wednesday night, a cocktail reception and buffet supper will be served in the music room of the hotel.

Thursday morning will be devoted to a panel discussion on plywood machinery and a discussion on how the hardwood plywood manufacturer can tie in closer with the National Wood Promotion Program.

The National Plywood Distributors Association will be holding a regional meeting at the Biltmore hotel, Friday, March 4, and they will join the members of the Institute for cocktails and lunch on Friday. Carl Wheeler, vice-president of the Institute, will welcome the NPDA representatives to this phase of the Institute's meeting.

Members of the Institute will sit in on the NPDA's Friday afternoon program, which will concentrate on the jobbing of hardwood plywood.

(Tell them Aou sau it in The California Lumber Merchant)

Birds that fly in flocks have to follow the leader. We fly alone! "Captive" distributors'belong to a fock, and have to push the brand ad prbduct their head -bfud"- features. Since we are independent, we hive the freedom to select the materials we know will do the best iob for you . . and this is backed by 42 years of specialized experience right here, and our own choice of ihe finest supiliers. Superior service"on the best in Plywood, Formica, Simpson Board, Masonite Brand Products, Acoustical Tile.

The crnswer to plywood slorcrge problems

Designed to eliminate all the troublesome headaches of plywood storage, Johnson * Flaherty "Plyracks" will handle as many as 22O different types of pllwood-all fully accessible-in just 100 linear feet.

The secret of "Plyracks" convenience is their complete flexibility-stacks from tU' to 6'may be stored with equal ease, up to 12 ft. in height. Adjustable hangers eliminate waste space. Slots in side-rails will accommodate removable hangers on 10" centers.

To end your lost space problems, use johnson & Flaherty "Plyra&s" and use LOO/o of your plywood storage space -they're economical, too---call or write for free quotations.

& FLAHERTY

Unired Stqtes Plywood Lqunches Notionwide l/lerchondising Plon

The most comprehensive merchandising program of its kind ever presented to retail lumber dealers is being launched by the Sales Promotion department of United States Plywood. Called "The Weldwood Vacation-Time Projects Program," it is projected as a nationwide sales event to occupy the entire month of May.

The plans call for United States Plywood to give total advertising and promotion backing to dealers who offer their customers, in a package, vacation-time projects-in which the many Weldwood products would be featuredsucn as:

Addition of a room or a dormer; construction of a garage, patio, breezeway or family room; re-siding a housd or building a boat; any number of outdoor handicraft projects such as lawn furniture. Dealers who participate will be

listed in the May 2 issue of Life Magazine in a double-page advertisement, and in Better Homes and Gardens.

The highlight of the promotion, and featured in the ad, will be a nationwide drawing for a $10,000 vacation cottage -erected and ready to live in, on land for which a $3,000 allowance is included. Entries, although without obligation t9 buy, will be made only in the showrooms of participating dealers.

Sqnfq Glqrq Hoo-Hoo Donce Morch | 2

The historic and newly remodeled Lvndon hotel in Los Gatos has been selected is the site of tie Santa Clara Valley Hoo-Hoo club's annual Dinner-Dance, slated for Saturday evening, March 12. A Saint Patrick's theme has been set for the affair, according to chairman Don Fitzgerald, of The Woodworkers in Los Gatos, and starting time will be 7:29 p.m.

tttholesale T I M B E n S aeetng

o Dougfqs Fir in sizes 24' x24"

o Plqner copocity for surfocing lo 24" x 24" i==t. Remnqnt fqcilities for resowing lo 34" x 34"

we can'r find it we'll moke ft

GTIDEMASTER

Pocket Sliding Door Frames

Model 100A-$7.70

Model 4208-$8.50

Dependoble Service - Low Competitive Prices

Speciolizing in [umber Yord Orders

INTRODUCING -

The LABOR-SAVER Window Unit

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Double-Hung Units-Sliding Units (Slidin9 Sqsh Removoble)

BIG Bt|\| $ash & Door Co.

t 959 Consfruction Confrcrcls Set New All.time High

Mqnufqclured in All Sizes

0wner: Mr. Slater

Sharp gains in contracts for housing and for industrial and commercial buildings in 1959 sent construction to a new all-time high for the 13th year in a row according to a year-end review of construction contracts just published in Building Business, monthly bulletin of F. W. Dodge Corporation.

Total construction contracts in the United States (excluding Alaska and Hawaii) in 1959 amounted to $36,269,000,000, a gain of.3/o over 1958.

The review, written by Dodge associate economist Edwin W. Magee, Jr., notes the Residential contracts were at record levels and accounted for the bulk of the increase in total construction contracts. Apartment buildings continued to play a large role, making up 17/o of the dwelling units represented by the Residential contracts.

Releasing details of Dodge construction contract figures not ordinarily made public, the review pointed out that the 1959 gains were wholly accounted for by a shafp upsurge in the private sector of construction. Private-ownership projects rose 16/o above the 1958 level, while public projects were actually d,own l8/o:

Contracts for residential buildings in 1959 totaled $17,150,000,000, up 17/o over the 1958 level. Undoubtedly, this was the largest dollar volume of residential construction contracts ever recorded, and it provided the bulk of the gain in total contracts last year.

Several features are worth noting in the residential sector. First of all, single-family homes led the way, rising 20/o above the year-earlier level. The momentum gathered in late 1958 continued on through most of 1959 but began to taper off somewhat in the final months of last year as housing ran head on into its old adversary-tight money. However, the effects of high-interest rates on homebuilding in 1959 were mitigated to some extent by the fact that a very large number of the 1959 starts were conventionally financed. In addition, due to increases permitted in maximum rates on FHA and VA mortgages, even this sector of the residential market was less affected by tightmoney conditions than it has been in the past. If this trend should continue, the anticipated drop in residential construction this year may well be less severe than most analysts now expect.

A. IT. NETH LUlUIBER SALES

Apartment buildings in 1959 continued to show the marked buoyancy that has characterized this area of the homebuilding market for the past several years. Contracts for apartment buildings last year rose 9/o over 1958 and accounted for about 17/o of. all dwelling units represented by the residential contracts. 1960 is likely to wiiness further gains in the apartment sector as demand pressures for this building type go on rising. Wro/noo/n birbilntoa

FOREIGN

HARDWOODS

HARDWOOD MOUTDINGS

. Cleor Oqk Thresholds

. Rod ond Spirol Dowels

. PIYWOOD

. Wood Finishes, Glues qnd Hqrdwood Speciolties known

84th Drying Demonstrotion

Feotures Golden Anniversqry

Yeqr of Forest Products Lqb

Madison, Wis.-One of the major activities of the Forest Products Laboratory's Golden Anniversary year will be the 84th Kiln Drying Demonstration to be conducted here, March 28 to April 8. These training demonstrations, which have been held at the Laboratory since 1919, annually attract persons concerned with the seasoning, handling, storage oi utilization of wood at both the operational and management levels.

Attending these demonstrations in previous years, in addition to-kiln operators, have been engineers, architects, lumber dealers, woodworking specialists, and supervisory personnel. "An ever-increasing number-of firms have come io realize that proper seasoning is of basic importance in wood use, and riray mean the dffierence between profit and

loss," comments Dr. Edward G. Locke, Laboratory director.

"A thororlgh understanding of how moisture content affects the utilization of wood for specific purposes is beneficial to every handler and user of wood products. Each should be aware of the advantages of well-seasoned wood and how the desired moisture content can be maintained," points out Dr. Locke.

Subjects to be covered during the 2-week demonstration include the basic principles of air and kiln-drying of wood, types of dry kilns, kiln equipment, operation and tuneup of- kilns, drying schedules, and moisture control during storage and production. All information has been prepared with special emphasis on helping plants reduce lumber losses and drying costs.

Besides th-e general instruction, the men enrolled will actually dry charges of lumber in Laboratory kilns under the supervision of Laboratory specialists. The men will also solve practical problems in the use of moisture meters, balances, drying ovens, recording-controlling instruments, and other dry-kiln equipment.

Participanis wfro have individual sea'soning problems will be allowed adequate time to discuss them with members of the Laboratory staff. Those who are interested in other phases of wood utilization, such as strength properties of wood, gluing, and preservation, will have an opportunity to make use of the facilities of the Laboratory._--

Cooperative fee for the 2-week demonstration is $250 per man to cover the Laboratory expenses' and includes materials and publications. It does not include travel or living expenses. Each firm may enroll as m?ny representatives as-it wishes. Previous experience in kiln drying is not essential for enrollment.

Weslern Dry Kiln Clubs ro Hold

t 2th Annuol in Missoulo, June 23

Technical representatives, lumber seasoning supervisors and company managers of the Weste,rn lum-ber industry will conven. it-t Mii.oula, Montana, June 23 and 24 fot the 12th annual meeting of the Western Dry Kiln Clubs. Host for the annual convention will be the WashingtonIdaho-Montana Lumber Seasoning Club.

a Priced lor oll home owners o Pool completely in ground a Mode entirely oi Chernonile-tleoted lumber (written I O-yeor worronlyl a Tough. hord-weoring Krene liner a Pre-cul for fosl ossemblY a Complete with filter ond underwoter li-ghi i Profitoble os eifher o do-if-yourself or instollotion item.

President Phillip C. Lantzy, of the Lincoln Lumber Company, said the meeting's technical program will include r.poit. bv the individuaf member clubs and by lumberseisoning- experts from other organizations.- Field- trips through narious segments of Missoula's lumber industry have Seen planned fbr the delegates. A special tour for the wives to the National Bison Range has been arranged and an evening tour for both men and wives to the new U. S' Forest Seivice Fire Research Laboratory.

Dick Schmautz of. the Washington-Idaho-Montana Lumber Seasoning Club, who is chairman of the annual meeting's Planuinlg committee, said the Hotel Florence would be the convention headquarters.

RE DERN

PRODACTS of PROOBESS

No doubt obout it, MOORE MODERN IAETHODS hove mode lumber-drying focilities o most profitoble investmenr for 1ny mlll, regordless of size or drying requirement. Moore cross-circuloiion Kilns-products of the progress which hos generoted from modern methods-ore so'periected thot lumber drying is sofer, more economicol ond more profitoble thon ever before! why not osk o Moore Engineer obout kiln designs which could put on end to your drying problem. you con expect o prompt reply!

Moong DRy Krr,n Company oDs

Hon$en Foresf Products Compony Opens New Soles Offices in Vqn Nuys

In line witlr a planned expausiorr pro- shakes and siding, along witl clear Dousgratrt for 1960, Hansen Forest Products las fir, for the rEtail d6alers of Sotrtheirr conrpany. liry goved to larger offices lo- California and Arizona ," Lynn declarecl. cated at 4645 Yan Nuys Blvd., Sherman Another specialty item, Eric Christil Oaks, Califoruia, according to Lynn Han- Hansen. weighed inDeceniber 19 at sevel sen, president of the wholesale distribu- pounds, eigiit ounces and, accordips to ti^o^tt company. The --centrally_ located Papa Lynn, rvill be joinirig the firrir iu offices are .directly. off the- Hollywood about two decades. Ary*{,, he will be Freeway within minutes of Hollywood a lumberman, it was said. ' and downtown Los Angeles.

Pretty Shirley Miller is secretarv-"We are representing sorre of the office nranager and, within the lext 50 l finest n-rills in the Pacific Northwest ancl clays, additional personnel will be emNortheru California. We can assure fast ployed to handle- the increase in sales sl.ripment of specialty manufactured items, and shipments. The new telephone llrlmpine for the industrial users, shingles, bers are STate 8-7080, TRiangle 3-4091. Lynn

Weyerhoeuser $5O,4O7,OOO 1959 lncome Bolonced by $54,763,OOO a T Tores

Tacoma, Wash.-Weyerhaeuser Company's net income for 1959 amounted to $60,407,000, a 22/o increase over the previous year, but 7/o below record earnings of 1956, according to the annual report.

"substantially better" conditions in the lumber market last year accounted f.or a I9/o increase in the company's sales- of lumber. Plywood and other building materials showed similar gains. Output of the 14 lumber mills reached a new high. The 1.3 billion board-foot total exceeded the World War II peak, and was 8/o above 1958. A record high quantity of plywood was also turned out, due largely to expanded production facilities.

Additions to plants, equipment and roads amounted to' $33,038,000 during 1959, compared with $23,011,00_0-the year before. TimbEr and timberJand purchases were $2,520,000, down from the $14,535,000 of 1958.

Taxes for 1959 jumped 20o/o ovet the previous year's total. They amounted to $54,763,000 in 1959 and $45'740,000 in 1958.

The report told of expansion last year in plywood and in paperboard-converting facilities. A-n.ew _plywood p-lant went lnto production at-snoqualmie Falls, W-ash., and -increased capacity was ad{ed at Springfield, Ore. Further expansion bf plywood manufacturilg plants is under way at-Longview, Wash., and Cottage Grove, Ore.

On its tree farms in Oregon and Washington, Weyerhaeuser reforested a total o-f 28,000 acres. The reseeding and planting activities covered "considerably in excess of the number of acres logged'"

A gain of l0/o in the number of employes was registered

in 1959, the total rising to 22,800 lrom 20,700. Wages and salaries were up 15/o to a new high of $122,173,000, reflecting in part wage increases and settlemeuts made during the year.

New NRTDA Committee tl/lembers

New members of the National Retail Lumber Dealers Association's Executive Committee have been named recently by Paul V. DeVille, NRLDA president, to serve one year terms in 1960. The l4-member committee is composed of nine building materials dealers representing each of the nine districts into which the NRLDA divides the United States, the four nationally elected dealer-officers, and the immediate past president.

The newly-appointed members include R. Bourke MacDonald, Butte, Mont. (District Five). Re-appointed to serve on the committee were Melbourne Romney, Salt Lake City, Utah (third term representing District Six), 'and Thomas J. Fox, Santa Monica, Calif. (second term representing District Seven).

Repreienting Montana, Idaho, Oregon, Washington and Nevada at the National level, Mr. MacDonald is one of the younger NRLDA Executive committee members' Although he worked during college vacations in his father's yard, the Largey Lumber Co., Butte, Montana, it was not until he returned from military service, where he served as a pilot in the U. S. Army Air Force,-that h-e entered the lumber business on a full-time basis. Since then, however, he has risen rapidly. He has served his state association both as a dealei-director and as president. Mr. MacDonald takes an active interest in civic affairs. In this field his posts include member of the board of directors and first- vice-president of the Butte Chamber of Commerce, past president of both the Community Chest and the Exihange Club, and chairman of the Silver Bor.r' (County) Airport committee.

G-P Reports Profits Up 1060/o

Portland, Ore.-The best single quarter in the history of Georgia-Pacific Corporation ended June 30 with prolits of $4,267,272-up 106/o over the record second quarter of 1958. Net income, sales, and cash flow for both the quarter and the first half of 1959 all exceeded previous highs.

Reported net income for the first six months of last year was $7,017,495, as compared with $4,003,058 for the like period of 1958. Sales were reported at $89,786,814.

The record first-half performance last year was attribtrted by O. R. Cheatham and R. B. Pamplin to steadily increasing productive use of the timber harvest ancl more complete use of each log, plus expanded production of the company's more profitable products, including plywood, hardboard, redwood products, paper, and containerboard, as well , as to the growing economy. Recently-announced plans to double the capacity of Georgia-Pacific's Toledo, Oregon, paper mill to more than 600 tons a day and to also construct a new paper mill at Samoa, California, are already underway, or in the engineering stages. The Toledo expansion is scheduled for completion by mid-1960 and the California mill for early 7962. Dre to its use of waste chips, the paper expansion will be accomplished, said the officials, without harvesting a single additional tree for the purpose.

New "Where fo Buy" Direcfory

The 1960 edition of West Coast Lumbermen's Association's WHERE TO BUY Directory is now available to lumber buyers and users throughout the nation. The 52page book lists approximately 250 sawmills in the Douglas Fir Region, each mill's address, key personnel, capacity, facilities and species produced. Forty different manufactured items are listed across the top of each page. Using the cross-reference method, one can immediately determine which items are manufactured by a given mill. The listed items run the gamut from Boards and Dimension stock to Gutter, Doors and Corn Cribbing. A few of the other items are Railway and Car Material. Boat Lumber. Crossarm Stock, Lath, Log Cabin Siding and Knotty Panel Stock.

The WHERE TO BUY in its present form was first published in 1938. Each year, thousands of copies are distributed throughout the United States and Canada.

This "Buyer's Bible" for West Coast woods also lists Timber-Fabricating companies, Wood Pipe manufacturers, and Wood-Treating companies. A handy list of commonly used lumber abbreviations is found on the inside back covei.

Your copy of the WHERE TO BLTY Directory may be l-rad without charge by writing West Coast Lumbermen's Association, 1410 S.W. Morrison St., Portland 5, Oregon.

Bob Smilh Joins Smirh-Robbins Lumber Corp.

Following extensive training with the Tahoe Sugar Pine Company, Washington, California, where he started as a "whistle punk" following his discharge fronr the service a couple of years ago, Bob Smith (right), of the SmithRobbins family, l.ras been assigned chief of shipping and receiving for the wholesale lumber concern in Los Angeles.

Bob was born to the lumber

business. Following his graduation from North Hollywood High School, where he ma-

jored in business administratior.r, l.re did his three-year hitch with the arrny stateside and in Europe. In order to learn the lumber business from the tree up, he worked in every department at Tahoe and gained actual experience in sawrnill grading, remanufacturing, shipping and mobile eqrllpment.

"Bob will work in every department of our organization, which will include administration and sales. He will work

Southern Colifornio Re-Elects Strqit qnd

closely with the operations department and our mill superintendent. He is on his way to becon-ring a real good lumberman and we have given him a solid training in all phases of production straight through to delivery," said Bill Smith, vice-president and general manager of the firn-r, when he announced his brother had joined up with the family. Bob con-res well prepared for every department within the scope of operations.

Door Institute Bingley

TUMBER

Storuge

At a meeting of the Southern Califomia Door Institute held February 11 at the Shangri-La restaurant in Whittier. California. Charlie Strait, president of Strait Door & Plywood Corporation. El Monte. was unanimously re-elected to serve during 1960 as president of the door manufacturers' business and social organization. Pete Bingley, general manager of Regal Door Company, was also reelected to serve another year as secretary-treasurer of the association.

The southland door field was represented by l5 firms at the importatrt meeting and, as one spokesman said, "We desire to continue with the policies presently being adopted by Charlie Strait in strengthening the position of the Door Institute throughout the building industry in

Pete Bingley, an aggressive young door executive, was re-elected for another year due to his past close relationship with President Strait and, as it was said, "due to his tireless effort in fostering the policies of the trade association."

L.A. Residentiql Building Higher

Residential building permits issued in Los Angeles County in January were valued at $42,865,900, which is 2.2/' above the same 1959 month, reports James S. Cantlen, president of the L. A. Chamber of Commerce. Total valualion of all county building in January, at $97,713,N0, was also above the year-earlier figure.

Our[ Btrhnlil Tf;amhtr 6,s.

P.O. BOX 665

R EDWOOD

RAIL

Henry M. Hink

I lO7 Merchqnts Exchonge Bldg. Son Frqncisco, Colifornia

Phone: YUkon'5-5421

SATES OFFICE: 928 H Street VAndyke 2-O3l I rwX:ARct7

ARCATA, CALIF.

DOUGTAS FIR

GIUAIITY BAND - SAWN TUMBER

DEPENDABTE SERVICE

TRUCK & TRAITER

CARGO

MILIS ond PLANING MILI Smirh River, Cqlifornio

Fsr West Fir Sqles Co. 228 So. Beverly Drive Beverly Hills, Colif. BRqdshow 2-4353

CRestviCw 5-6634

Representing Some of the Older ond

Betier Mills in Oregon ond Norfhern

Cslilornio Now Monuisclvring -

Ponderoso Pine Sugor Pine Gedor

Plywood

Sqn Frqncisco ond Redwood Empire Hoo-Hoo to Tour Son Quentin

The San Francisco and Redwood Empire Hoo-Hoo clubs have combined forces for an unusual and interesting March program a tour of San Quentin Prison, set for Saturday evening, March 26. Over a year and a half in the making, the tour presents a rare opportunity for a once-in-a-lifetime glimpse into prison life at one of the nation's most famous corrective institutions.

The conducted tours are held only once a month and are limited to 100 persons, ladies cordially invited, according to Dave Davis, rvho arranged the tour with San Quentin officials.

Members of both clubs are urged to reserve their tickets early to avoid missing out on the long-awaited prog_ram' Only 40 tickets are available to the Redwood Empire HooHoo Club membership (contact Duane Bennett, Mead Clark Lumber Co.) and 60 ducats for San Francisco HooHoo Club 9 members (contact Dave Davis at Talbot Lumber Co., or Ben Ward at Ward & Knapp, San Francisco).

The meeting place will be at the main gate at 6:15 p.m. sharp. Late arrivals will be turned back because the tour is conducted (naturally) in a single group. Dinner in the prison's main dining hall is included and service will be by trustee inmates. Following dinner, the group will be entertained by some exceptionally fine talent.

' The price? $2.00 per ticket includes everything: the tour (including death row, the gas chambers, recreational and

work shops, etc.), an excellent dinner show ! The date again is March 26, sharp, and the place is the main gate of

and the all-inmate the time 6:15 p.m. San Quentin Prison.

Rolph Mcrnnion to Heqd Doly Ciry Firm

Daly City-Ralph Mannion, for the past two years with Gameiston-& Green Lumber Co. in San Francisco, has been named manager of Alpha Plywood Corp., 2295 Junipero Serra Blvd., in Daly City. Mannion, a plywood and hardwood vet from way back, spent many years with the J. E. Higgins Lumber Company organization and a few years baJk- became a distributoi in his own right as managing partner of Grey-Mannion Plywood Co. in San Francisco. Assisting Mannion on an outside sales post will be Oscar Galten.

Spring Meeting April 28-29

The Spring meeting of the Northern California Section of the Foresi- Producti Research Society will be held April 28 and 29 at the Sheraton-Palace hotel in San Francisco' "Aspects of Plywood Manufacture" will be the theme of the -meeting and the tentative program will include three sessions cdvering Manufacturing, Finishing Specification and lJses, and Marketing Aspects. In addition, a banquet is planned at the Sheraton-Palace for the evening of Ap;il 28.

Aborigine lumber Compony Opens Los Angeles Distribution Wqrehouse

Jim Rogers, general manager of Aborigine Lumber Co., Longview, Washington, announces the opening of sales offices and warehouse facilities at IO22 Santa Fe Ave., Los Angeles, for the purpose of servicing retail dealers and remanufacturing plants with KD Western Alder. Brooks Pendleton, veteran Northern California lumberman, has been placed in charge of the new operation.

"Although we have three production mills at Fort Bragg, California, all of the fir from this operation is distributed in the San Francisco Bay area. Our intention in the Southland market is sales and distribution of dimension Pacific Coast hardwoods and we carry adequate stocks for immediate delivery," said Pendleton.

Wesfern Pine Supply Go. Adds Bill Holihqn to Stqff

Emeryville-The addition of well-known redwoodman

Bill Holihan to the sales force of Western Pine Supply Co. is announced by WPSco head Phil McCoy. Holihan will take over the Coast Counties territory formerly serviced by Jerry Fernandez, who was recently elevated to salesmanager at the head office.

Holihan, who holds redwood his specialtl, was originally trained by the old Redwood Sales Company in San Francisco and later moved out into the Northern California territory for Holmes Eureka Lumber Co. When it was purchased by The Pacific Lumber Company in December 1958, he moved into the wholesale ohase of the business with Talbot Lumber Conrpany, covering the same territory he will again service for Western Pine Supply.

New Homes in Eost Bcy Areo

Fremont Village is a new $15 million subdivision now under construction in Fremont, East Bay, California. Tl.re community is to have 1,000 low-to-medium-priced l-romes built by Perma-Built lIomes, Inc. Eventually the developrr-rent will have its own schools, parks and recreational facilities. A SO-acre shopping center is planned for the adjoining property.

Tl-re homes rvill have three bedrooms, two-car garages

and kitcl-rens with mahogany cabinet storage. Oak hardwood floors and conventional foundations are standard. Plastic-topped breakfast bars, dressing table vanities, cedar closet floors, fiberglass screenirrg, ceramic tile, aluminurn sliding glass doors and window casements, ceclar shingle sicling and brick facing are construction features.

(Tell them Aou sao lt lrt Tlr" C"tltt*ta Lumber Merchant)

D()UGTAS TIR REDW(l(lD

Douglos Fir Ponderosq Pine Associqted Woods

HALLI NAN MA

TUTUIBTR COIhPAIIY,

U. S. Plywood Brecks Ground for Long Beoch Worehouse-Offices

United States Plywood Corp. broke ground early irr January for a new warehouse and ofrfrce building at 1468 West 12th St. in Long Beach, Calif. The company will be putting up a tilt-up concrete warehouse and ofifrce space and, as in all the USP distribution warehouses, the new one will carry

a full line of products. Completion is hoped for during April.

The Long Beach location will complete a circle of USPlywood warehouses covering the greater Los Angeles merchandising area, reports Irl E. Matheny, sales promotion manager, Western division. Established branches are located in Culver City, Glendale, San Bernardino ar-rd Santa Ana, with the main distribution warehouse in Los Angeles proper.

A beautiful office is planned for display of all the USProducts, as has been the custom in all the u'arehouseoffices, where the customers may bring their own customers to see the products installed. Handsome panelings will be used throughout.

Conrad R. "Ray" Kelley will be supervisor of the new warehouse in Long Beach. He has been with U. S. Plywood about 7rl years, spending most of his time in San Diego, starting on the inside order desk, working up to outside sales, and going to Los Angeles last June 1 to supervise the new operation.

When Uncle Sam counts every American in the April 1960 Census he will be counting about 45 times the number he counted in the ffrst Census in 1790-180 million as against 3.9 million.

lVeus Product Profitips . . o

Wood Conversion Compqny Sponsors Two Contests for Nu-Wood Deqlers

Lun'rber clealers n'ho stock Nu-\\':oocl acoustical ceiling tiles. :rs n'ell as Nu-\\'oocl tile jobbers. are norv cor.npeting for valualrle prizes irr two contests sl)onsorecl b1' \\'oocl Conversion Cornparry. Itunning fronr -fanuarv 15 thru llay 31, the contests are dividecl into three yreriorls of approximately six u,'eeks' cluration. Pnrpose of the contest is to promote

Tile" contest gives dealers r,l'ho huy a r"nininruur of 50 cartons of Nu-\\"oocl tile (30 must be of the neu,-style tiles) the opportunitl. to uanre each of the fonr trerv tiles. Three luckv tlealers one irr t'aclr cotrt.it period will rlrive off in rreu' Clrevrolet Corvair arrtonrobiles. These are the granrl prizes but, in adclition, clealers lvill rvir-r 75 transistor radios 25 in eacli colrtest period.

four neu' Nr-r-Wood acoustical ceilirrg tiles n'lriclr are. as yel nanreless.

The Nu \\'oocl "Name-the-

In the contest open to sales personnel o{ \\toocl Conversion tile jobbers, entrants fi11 in the last line of the Ntr\\'ood jingle. To llecorue eligible, thel' rnust scll at least 50 cartons of Nu-\\'roocl tile to a clealer (30 of the uew type). The grancl prize is a neu' Corvair. But 25 stereophonic recorcl platers rvill lle au'arclecl dr"rring each of the three contest periocls {or tlrc best jingles.

TECO INTRODUCES NEW 2x4 JOIST HANGER+

TAWRENCE.PHILIPS

-9477 Brighton

Chic is the only rvhite mucilage in a hanrly sclueezc bottle. A srnootll cream, it clrics clear, clean ancl colorless, hokls at once-fol-cver. ( hic tloes cverything from nounting pictures to patlding minreo fornrs, nrenrls anl.thing frorn china to millincrl' an<l opcns new fiel<ls in arts, glitter dccorations an<l packaging. 1l-oz. sizc rctails 39c, larger sizes available. For further information: Wilhold Glues, Inc., 678 Clover St., Los Angeles 31, Calif.

A ncw joist hanger designed fol use vl'ith 2x.[ n'renrbers, 'l-ype 24 Teco - UGrip, the new hanger provides increasetl econom)'in the framing of light ceiling ancl roof joists, carports, patio shelters, 2-.1-1 floor systelns, concrete form panels, conditior.rs vv-here 2x4 franrir.rg is utilized. 1'eco hanger is 3%" high with a joist scat rneasuring 3%" in width an<l l%" in depth. Special nails :rre f u rni s h c<l r','ith each carton of hangcrs so that there is no confusion as to which size nail should be userl for p1'opcr strength. Fol aclditional information, write Timber Engineering Company, 1319 lSth Street, N.W., Washington 6, D. C.

"When Y ou Bug From Lawrence-Phi,Ii,ps, You Can Be Sure You Will Get Deliaery As Promised"

D. R. Philips, Sr.

"Serving fhe Southern Calilornia Retoif Trode For MoreThon 39 Yeqrs"

Rer Woll Enterprises Celebrote First Decode of lndustry Services

Early this year, Rex Wall, prominent Southern California lumberman, and his staff will celebrate their 10th anniversary of service to the lumber industry at all levels. It was in the spring of 1950 that Rex established Wall Dry Kiln Co., fnc., to help wholesalers and distributors with their drying problems. He had the assistance of his wife Jean, who, during the first several years of the fledgling business, handled all of the administration and clerical details.

"Without the aid Jean gave me during those formative years, the task of getting the show off the ground would have been most difficult indeed." said Rex.

Today-just 10 years later-this progressive young business executive not only operates the Wall Dry Kiln business at 20940 South Alarrreda Street (the original location), but also manages the Max Hardwood Co., a corporation established in 1958 to service users of imported and domestic hardwood lumber at the dealer and industrial ooints of distribution.

"In this business it is impossible to stand still. You must move forward and take advantage of every opportunity or it is inevitable you will slip backward," said Mr. Wall.

He has been identified in lumber production for the past 25 years and, although long on e*peiience, he is still youttg in years because he got an early start at the mills as a youngster.

At the four-acre plant just rvest of the Long Beach Freeway at Dominguez Junction, a crew of 35 keeps the operation humming. The three big donble-track kilns take a charge in excess of a quarter of a million board feet of lumber. It requires 12 units of mobile equipment, including trucks, to keep the action going within the yard for both organizations. But most of all there is no loss of labor productivity as employes move from job to job.

The three moclern warehouses which were constrttctecl

The

PONDEROSA PINE o

DOUGTAS FIR . WHITE FtR REDWOOD RAIL AND TRUCK SHIPMENTS

SUGAR PINE

HEARI]I lUftTBER COMPAilY

P.O. BOX 367

PHONE: SPring 2-5291

TWX: MF 76

MEDFORD, OREGON

Brqnch Office:

P. O. Box 799

ARCATA, CAUF.

VAndyke 2-2447

TWX: ARC 3t

_+:i.::Z

Brewsler & Blume, Inc. Security Building

Poscdeno, Colif.

MUrroy l-3140

TWX: PqsqCql7339

Eorle D. Bender

2559 Cqrlsen

Oqkfqnd 2, Cslii. ANdover l-725O

Direct Telefpe lines-All Offices-for immediote Quototion ond Confirmotion of Orders

for the XIax Hardwood activity will accommodate ir-r excess of a half-rnillion board feet of lumber in dry storage. The 1960 progress report calls for the construction of tivo neu, storage slrecls rvhich will handle an adclitional rl-million feet. Plans also call for the completion of a modern crlstomer service mill which will be ready for service earlr. this Sunrrner, it was said.

Dtrrirrg the ltast year, spacious new offrces \\/ere coln-

THE PERFECT REDWOOD FINISH!

Mode only of heot-treoted pure oils. ls FORTIFIED wifh SRO-l0l to protect rhe noturol beoufy of Redwood from destructive sunroys, roin ond weolher.

Contoins no rosin.

Leoves q strong duroble film which exponds ond conlrocts wifhout crocking.

Perfecfed ofter l0 yeors of supplying the best Redwood Finishes to 1000's of sotisfied users.

By the Monufoclurers of Securif Plostic-Sp'or. Order Now-REDWOOD FiniSftr$Fortifted." Bbls. 5 Gol. Gql. Quqrls Pinls

pleted for the administrative and sales staffs. The interior ihroughout is ultra-modern. \A/all to wall carpeting of the entire area, including the reception room, and wall surfacing of beautiful domestic ash, complete the quiet tolles enjoyed by the staff who occupy tl-re six large offices.

"It requires the aicl of competent help to keep lumber rxovirlg in and out for both companies," saicl Prexy Rex. "My right-hand man, Bill Woodiu, who is controller and vice-president of our active business, has been identifiecl in Iumber distribution, shipping and sales since 1941 when he

informolion ond quololions on oll imported wood producls:

WtoEsAtE olty f(un

startecl his career at the harbor. His great value to us," Wall continue<I.

souncl experience is of CentrOl

Other key employes inclucle William Lamb and Ray Benson of the sales department. Ilotl-r are veterans irr the Southem California dislribution field. "Girl Friday" Phvllis Hawkins has been raised in the lumber business in'the Southlancl. She comes from a lumber family, has experience in every department of the firm, d.nd is prominent ln HooHoo-Ette Club No. 1. Veteran Howarcl -Pitts is operations superintendent, and Al Grinager, harclrvood iirspector. rounds out the top echelon of peisonnel.

From all indications, the next decade will be one of fast action for the members of the big \Arall family. Rex has a big satchel full of plars for expansiorr of tire conrbirrerl operations.

"We have an ideal location. We are iust minutes from I-os Angeles and Long Beach harbors.-Our plant is just three rninutes from the Long Beach Freeway aircl all Soirthern California communities and we are right on the various railroacls Servir.rg the Harbor district. These are but a fen' of the factors that will aid our growth," said Rex Wall.

He then explained the policy which is the guide of both companies. Only the top-grade hardwoods will be clistributed to the trade and only the finest customer service will prevail at all times. "We have founded both organizations on a code of ethics which will guide our relalions rvith our customers and suppliers alike-and tl-rat is kincl of a Golden Itule aronnd here with all of us," he declared.

NEW COMPONENT SERVICE TO EXPAND NATIONWIDE

(Continued from Page 15) also means the ready availability of standard components o[ known properties.

..For the large builder, PFS provides a wide range of pos- sible variations in tract houses, and the strength-and versatility of the components, as well as their low cost and light weight, make it easier to offer more space for less money,. The decrease in on-site labor helpi make cost control easier.

The small builder reaps another dividend : The research that is becoming important in this field for the first time. and, that he can't afford, is made readily available to him through the fabricator.

Supply SignS SeClSide

Yqrd to IMA Membership

Seaside Lumber Company, division of Central Supply Co., \Aratsonville, was welcomed into tl-re Lumber Meichants Association of Northern California last montl-r. The Seaside (California) yard is under tl"re directior.r of Art Dresser.

First Wooden Covered Bridge ("Kissing Bridge") Builr in 93 Yeqrs

The first public, covered wooden bridge to be built in New Jersey in 93 years was dedicated at Barclay Farm, on Route 70, on Feb. 14 and turned over by the builder to the Delaware Township Department of Public Works, Property and Parks. Because covered bridges were known as "kissing bridges" during the horse-and-buggy courting days a century ago, the new bridge was put into service on St. Valentine's Day. Each of the 101 couples of all ages on the bridge, sheltered by its shingled roof, was presented with a nosegay of violets (flower of the month) for the lady, and a Valentine photograph of themselves kissing, made on the spot by Polaroid Corporation.

Leo Litwin, president of the National Society for the Preservation of Covered Bridges, presented six wooden trunnels (tree nails) from historic covered bridges that have vanished. Builder Robert K. Scarborough, recently installed as president of the Home Builders League of South Jersey, constructed the Barclay Farm covered bridge at an outlay of $32,000. "\Me had to .have some kind of bridge to get across the stream and open up the rest of this 300-acre tract for homesites," Scarborough explained. "I've always been fond of covered bridges, and I feel that much

Sqnfq Moricr Yord Joins SCRTA

The Santa Maria, Calif., branch of the Morgan-Davidson Lumber Co. at 714 S. Miller St., there has applied for Active membershio in the Southern California Retail Lumber Assn., Los Angeles. Ofifrcers of the retail lineyard company were listed as Bernard Dubnow, president; Russ Morgan and Edward J. Davidson, vice-presidents, and Michael Paul, secretary-treasurer.

more should be done to preserve the few covered bridges still standing."

The covered wooden bridge at Barclay Farm crosses a stream known as the north branch of the Cooper River, which empties into the Delaware River at Camden opposite Philadelphia, where the first covered wooden bridge in the United States was built across the Schuylkill River in 1805. The only other covered wooden bridge still standing in New Jersey was built in 1866. It spans Wickecheoke Creek west of Sergeantsville, in Hunterdon County.

The new covered bridge at Barclay Farm was designed by Malcolm B. Wells, a Merchantville, N.J., architect. It makes use of the pegged lattice-truss construction principle cr'edited with having given these spans their great endurance before the coming of concrete and steel. The bridge is 50 feet long and 25 feet wide, and rests on brick abutments rising to road level on either side of the rushing stream. Pedestrian walkways are outside the open-top plank siding of the bridge as a traffic safety measure. The wooden walkways are shielded overhead by a sloping shingled roof, and have a protective rvooden handrail. Stepped "Fishermen's \Malks" at each end provide easy access to the banks of the stream.

Elmore qnd Bond toOperote Lumber Co.

Cloverdale-Art Bond and Buck Elmore. both formerlv associated with Mack Giles in the ooeration of Drake's BalLumber Company, with headquartirs in San Rafael, have formed a wholesale lumber partnership to operate as Art Bond Lumber Co. in Cloverdale. Offices are located to the rear of the Zimmerman Trucking Company area, the phone is TWinbrook 4-3326.

BONNINGTON LI]DIBDB OO.

o

o

22 Regionol lumber Associotions to

Show "Mr. Deoler, Look in fhe Mirror,,

The lumber dealers who took a "look in the mirror', at the recent National Retail Lumber Dealers Association Expos,ition in Cleveland, are now coming back for a second glance, and bringing their friends and associates. According to -Patrick Gannon, building products marketing manag'er of Look Magazine, 22 regional lumber deale*r associations-or two-thirds of the toial number of associations in the country-have scheduled dates for local showings of the program, "Mr. Dealer, Look in the Mirror,,' which played dg.llg the Exposition to a standing-room- only audience of 500 at the breakfast clinic co-sp6nsorecl by Look and the Middle Atlantic Lumber Dealeri Association.

The program, brain-chitd of Miss Carolyn B. Nettleton. part owner and rnanager of C. B. Nettleion, Iuc., dealer in lumber and building materials of Covington, Va., and of {1 .Stephan, vice-president of Peter Lumber Companies, P.hiladelph.ia,_was designed and implemented by th; Middle Atlantic Lumbermen's Association under the guidance 9f !ob_ J9ue9, executjve vice-president, and prod*ucecl by Look. It has been hailed by the industry as the first major breakthrough in helping improve coniumer service ancl consumer relations.

Illustrated with carton color slicles, ihe recorded program is based on results of a "secret shopper" srrrvey condiicted by..Look. _In makilg.tl"re survey, tiained women shoppers called on lumber dealers seeking information, help ancl advice on all kincls of hon-re building and remodeling prob- lems. The results have been describecl as ',startlingt; sometimes shocking" in their revelation of the deploraile state of customer relations and their effect on sales volume at the retail level.

The fact that the program was a "smash-hit" at the NRLDA -Exposition, ancl that such a high percentage of regional dealer associations are making sure their members are exposed to its message. indicates -ihat it is "just what the doctor ordered" for the industry.

In acldition to the original program shown in Cleveland, "Mr. Dealer, Look in the Mirror" has now been expanded to include an important message to retailers from- H. R. Northup, executive vice-president of NRLDA, and several soundly c_onceived clealer training films sponsorecl by six top manufacturers of home building proclucts.

Among _the dealer associations which booked showings at regional meetings during January, February, March aid April are Arizona.Retail Lumber & Bldrs. Supply Assn., Inc., Phoenix, Arizona; Intermountain Lumb&-Dealers Association, Salt Lake City, Utal-r; Montana Retail l-umbermen's Assn., Helena, Montana, and Western Retail Lumbermen's Association, Seattle, Washington.

I(AIBAB LUIUIBER GO.

Mrl-LS AT: Fredonia . Flagsfaff

Holbrook . Wanship, Utah

Qualify Douglas Fir and White Fir . Ponderosa Pine

Engelmann Spruce

-Mixed or Straight Truck & Trailer Shipments

From Quality Mills in Arizona - Colorado & Urah

REDWOOD

AtL GRADES qnd DIMENSION

f.C.L. Yord Disrriburion ond Direct Shipmenfs

Vio RAIL or TRUCK-&-TRAILER, Cusfom Milling

New Tirle for Dick Freemon; terry Chqrles Joins So-Cnl

R. E. "Dick" Freeman trow acktrou'ledges the dealer orders as vice-president and general manager of So-Cal Building Materials Co. at his Los Ar"rgeles desk, according to tl-re youttg executive's r,l'ell-deserved promotion reported last month.

Freeman has engaged G. E. "Jerry" Cl-rarles, formerly west coast representative of Modernfold Doors, as sales manager of So-Cal and started him rvith the firm February 1.

68 Fresno Dwellings Demolished

Fresno, Calif.-Of 48 substandard l-rouses inspectecl l.rere in January, 14 have been elimirratecl and otle _repairecl, repoit. Fir. Marshal F. E. \Aratson. Since a city housing code

enforcement begart last Sept. 1, 68 substarrclar<l clwellings har.e been clemolished.

Ooklqnd Hoo-Hoo Reno Flight Morch 2l

Nlulforcl Lumber's Bob Beileck will chairman the annual Club 39 Reno Flight, set for March 2l.The airlift to Reno's bright lights and red-hot gaming tables will be accolnplishecl by two chartered DC-3s and the approximate departure time has beeu set for 6:30 from the Oakland N{unicipal airport. Seating is limited to 32 per plane, so don't be disappoirrted ; reserve your seat now from Beileck at Mulforcl Ltrnrber Co.-phone Elgin 7-3221.

Tl.re entire package is a mere $10 per person, including transportation to and from Reno, free transportation downtowll to the Horseshoe Club from tl-re airport, free cocktails ancl dinner. And the club'll probably prime your pump with a couple rolls of nickels, Beileck reports.

WHOLESATE FOREST PRODUCTT

IALENI]AR t]F IOMINE EVENTS

Morch

Western Pine Association annual meeting, St. Francis hotel, San Francisco, March 2-5.

Southern California Lumber Seasoning Assn. tour of Becknran Lumber Service, 3:00 p.m.; Dinner: Currie,s Santa Fe, Speaker: D_r. Robert Cockrell, School of Forestry, University of L-allfor.nia, March 2.

Hardwood Plywood Institute annual Spring meeting, hotel, New York City, March 3-4.

San Diego Hoo-Hoo Club 3 meeting ancl Concatenation, (tinre ancl place of meeting not furnished).

ln*ln,

BURTINGAME. CATIFORNIA

P.0. Box 446 Phone: Dlamond 2-1451

Bill Bonnell and Ann McKav

Lumber Merchants Assn. of Northern California (24 California St., San Francisco 11, Calif .) annual Convention, Ahwahnee hotel. Yosemite National Park, April 24-26.

Northern California Section, Forest products Research So,ciety, annual Spring meetin|, Sheraton-Palace I.rotel, San Francisco, April 28-29.

Arizona Retail Lumber & Builders Supply Assn. (4740 N. Central Ave., Phoenix, Ariz.) annual Convention, El Conquistador, Tucson, April 28-30.

Biltmore

March 4

Santa Clara Valley Hoo-Hoo Club l?0 annual Dinner-Dance. Lyndon hotel, Los Gatos, 7:29 p.m., March 12; chairman: Don Fitzgerald.

Montana Retail Lumberm€n's Assn. (326 Fuller Ave., Helena), Finlen hotel, Butte, March 13-15; Exhibits: Butte Civic Center.

California Redwood Association directors' meeting, 576 Sacramento St., San Francisco, March 14.

Los Angeles Hoo-Hoo Club 2 golf tournament, 10:09 a.m.. Con_ catenation, 6:09 p.m.; Dinner and 7-Act Vaudeville Revue. Lake_ wood Country Club, Long Beach, March 18.

Oakland Hoo-Hoo Club 39 annual Reno Flight from Municipal air_ port, 6:30 p.m., March 2l; chairman: Bob Beileck (Elgin i_SZZ|1. $10 per person (Reno hq. Horseshoe Club).

West Coast Lumberrnen's Assn. annual meeting, Multnomah hotel, Portland, March 23-24.

National Plywood Distributors Assn. regional meeting, Ambassa_ dor hotel, Los Angeles, March 25,

San Francisco Hoo-Hoo .Club 9 and Redwood Empire Hoo_Hoo Club 65 joint Tour of San Quentin prison, dinner and convict entertainment, 6:15 p.m. only, at prison gate, March 26; chairmen: Dave Davis and Duane Bennett; $2 p1r person, ladles invited, 100 persons only on tour.

April

Northwest Hardwood Association Spring meeting ancl Trade show, Eugene hotel, Eugene, Ore., April 15-16.

Southern California Retail Lurnber Assn. (111 W. 7th St., Los An_geles 14, Calif.) annual Convention and Trade Show, Ambas_ sador hotel, Los Angeles, April 19-21. (Exhibits.)

National-American wholesale Lumber Assn. annual conventio', The Greenbrier, White Sulphur Springs, W. Va., April 2l-23.

Horn-Tooting

Torio said: "A man has the right to toot his own horn to his heart's content, so long as he stays in his own home, keeps the windows closed, and does not make himself obnoxious to his neighbors."

CourtesY

If I possessed a shop or store, I'd drive the grouches off mY foor; I'd never let some gloomy guY Offend the folks who came to buY.

I'd never keep a single clerk

With mental toothache at his work; Nor let a man who draws my PaY Drive customers of mine awaY.

The reason people pass one door

Life Meqns Endecrvor

It makes very little difference what you have to do so long as you work with intensity and enthusiasm' You must work hard, think hard, love hard. Make up your mind that your whole life is a struggle against weakness and temptation, against sickness and misery, against sham and falseness of all sorts. Every time you fail to accomplish the thing you set out to do, another step has been taken toward that bourne where the incompetent wither and shrivel up' All life. as far as we know, is struggle.

Groce Before Meols

A little boy was eating lunch in a home where they always said grace before meals. The mother of the family he was eating with said to him: "Johnnie, doesn't your father say anything before you start to eat?"

The boy said: "Sure. He says 'Dig in, kids; but go easy on the butter-it costs 90 cents a pound""

Thrifr

A young man found a five-dollar bill in the road. From that time on he never lifted his eyes from the ground when walking. In the course of his future life he accumulated 29,OOO buttons, 52,000 pins, 7 cents in pennies, a bent back, and a bad disposition. He lost the glories of the sunlight, the smiles of friends, the beauties of nature. That's what that five-dollar bill cost him.

Hqd to Tolk

The total destruction of an ocean liner left two Englishmen swimming around in the night amidst the wreckage of the ship. They swam that way for several hours. Never having been formally introduced, they did not speak to each other. But finally one of them swam toward the other and said: "I say, old fellow-dash it all!-which way IS London?"

Youth ond Age

The wise man, as he grows older, associates more and more with young people. They are the builders of the newer world. They are alive and moving forward. Chief Justice Holmes, then in his nineties, said to a girl of sixteen: "I won't refrain from talking about anything because you are tbo young, if you won't because I am too old."

Mother

I like to think of Mother

As an Alpine mountain guideA leader who is looking up; Around whose waist is tied

A rope to help her children

Up a rocky mountainside.

The rope is made of twisted cords, Of dreams and prayers and tears; It stronger grows from daY to daY, And will outlast the years.

Conference

A Conference is a group of men who individually can do nothing, but collectively can meet and decide that nothing can be done.

WEST

SOFTWOODS

TRUCK

DOUGLAS FIR SPRUCE

HEMLOCK o REDWOOD

PONDEROSA :rnd SUGAR PINE

Sofhooods dioision: 8767r/z Bonner Drive Los Angeles 48, Calif.

Phone: OLeander 5-686r

Representing: Nasipit Lumber Co. N{anila, P.I.

MIXED

MAHOGANY and APITONG from Better Nlills in the Philippinelslands...

N,IICO Brand Products for BuildingBAGAC Brand Products for Industrv

H ar d.uso o d-lmport d.ioision: l44l Huntington Drive South Pasadena, Calif.

Phone: MUrray 2-2BOl

Representingr Bislig Bay Lumber Co. Manila, P.I.

Cleone and Russ Stevens, A. F. Stevens Lumber Co., Healdsburg, are expected home shortly after more than 'a month touring South American points of interest.

Jean and Norman Winsor entertained more than 150 friends at an open house, Feb. 13, for cocktails and buffet. The new home, modern in every detail, is located in the Oakmont Country Club area of Glendale. N'orm is president of Great Western Lumber Co., Downey, operating production mills in Fresno county.

Carol and Ed Eiger returned home last month to Eichrome Building Materials after a 2-week vacation in Mexico City and Acapulco.

George Bratsberg, sales chief of Pacific Coast Co., Willits, spent two February weeks in the east on business.

L. S. Peck, formerly with Pacific Manufacturing Co. in Santa Clara, is now with Cheim Lumber Company in San Jose.

George Karttunen, owner-operator of Wolf Creek Lumber Co., Grants Pass, Ore., spent the week of Feb. 8 in southern California visiting prospective accounts with Ray Van Ide and Lee Jordan, southwest representatives including Nevada and Arizona. Mr. Karttunen also enjoyed his visit to Santa Anita on the side.

Don Crane's latest "do-it-yourself" project is a spanking new home for Mama and the growing Crane family in Corning. The Crane Mills salesmanager, with considerable help from a good builder, plans to install the family in their new digs later this nronth.

Georgia-Pacific's S. N. White of Portland visited G-P's growing California warehouse chain the first week of February.

Jerry Crriffin and Hugh Rosaaen calletl on California Sugar & Western Pine Agency

pnriooo/n

suppliers around Gold Beach during the week of February 4.

Bill S,!nith, general manager of SmithRobbins Lumber Co., completed a northern survey trip and is back at his Los Angeles desk keeping the supply moving.

Ken Walls has joined the Santa Maria Lumber Co. in an executive capacity, according to Pacific Coast Company officials.

San Francisco importman Gunter Silmar, head of Scarburgh Company's imported plywood and lumber division, called on accounts and visited his Los Angeles office early last month.

W. J. Robertson of British Colurnbia Forest Products Ltd.. and Al Munro of Macmillan & Bloedel, Vancouver, were in California the last two weeks of February calling on the trade with the local representa-. tive, Forrest W. Wilson of San Marino headquarters. The trio plans to conclude the goodwill junket in 'Oaklancl and Sacramento early in March.

Bob Ahrens, son of Burlingame lumberman A. C. n'Bo" Ahrens, has chosen lumber for his career' (seeing as how it's treated "Bo" pretty well for more than half-a-century) and signed on with Red Blufi Moulding Co., Feb. 8. He will be working in and on the company's new finger joint moulding plant now under construction.

John F. Hanson of Gulf Pacific Land & Lum'ber Con-rpany's California office, at 'Iarzana, attended the Memphis, Tenn., meeting of the National Assn. of Lumber Salesmen. Inc.. Feb. 25-27. Hanson is a di-

rector of the association, representing the West Coast.

Ralph Meyer of Strable Lumber Co. and USPlywood's Bill Bureermann and their wives took the long but enjoyable way around to the Olympics-via beautiful (and Olympic crowdless) Sun Valley, Idaho.

Bill Stuart (above), "Mr. Moulding" in the Southland for the past 30 years, has resigned his sales position rqith L. lL Eubank in Inglewood and established residence in Guadalajara, Mexico, where he plans to raise chickens (not dickensl) in volume with his son-in-law, Keith Poehlmann.

NEW SANDPAPER DEALS

Two new sandpaper assortments, selfservice cabinets offering faster grit and price identification, and greater dealer profit margins are features of a new series of sandpaper deals offerecl by Minnesota Mining and Manufacturing Co., St. Paul, Minn.

YOUR GUIDE TO BETTERSERVICE...

for Wholesole Distributors

qnd Retqil Lumber Deolers Only

LUMBER -

Long Dimension, Plonk qnd Timbers

COOS HEAD QUATIW

We're Proud of lt!

PrYWO O D -

Lorge lnvenlory of Interior

qnd Exterior Plywood for lmmediqte Delivery from Wilminglon wqrehouse

PROMPT SHIPMENT-

Ships Arriving from Our Mills Eqch Week

CENTRATLY TOCATED-

viq Freewqys to All Areos, including Sqntq Bqrbqrq, Kern, Venluro, Oronge, Sqn Bernqrdino, Riverside qnd Sqn Diego Couniies

SPEC'ALIZTNG 'N TRUCK AND'rRA/,TER SH/,PTTENrS FN,ON

Oftilucrry

Preston R, BURRIS

Preston Ray Burris, S4-year-old l.reacl of the Burris Lunrber Company, I\.{ill VaJley, Calif., cliecl January 7 alter only a few hours' illrress. The veteran lurr.rber clealer ancl lliil Valley pioneer rn'as born in Tolano, Illinois, the son of a Eaptist minister. At 77 he was teacirir.rg scl-rool in Trinidad, Calif., and while a resident of Fernclale l.re married Blanche Damon in 1897 and they became the parents of a claughter, Muriel, and trvo sons, Lloyd ancl Damon, both of \iili- Valley and all of whom survive him, as well as nine grandchildren and 11 greatgrandchildren. After a resideirce in Turlock, Mr. Burris took his family to Mill Valley in l92l and opened his lumber business there. Following lhe cleath of his wife, he married l\{rs. Mary Hudtloff in 1948; she also survives him. He was a charter member of the Lions Club. In 1954 he received his SO-year pin as a Mason. Furreral services were conduc.ted lanuarv tt Uv Mill Valley Chapter 356 of the Free and Acceptid Masons. Irrterment was in Mount Tamalpais cemetery at San Rafael.

Lbon FIYNN

The Southem California lumber industry was shocked to learn of tlre death at the age of 42 of..Leon Flynn on February 10 from a heart attack. The prominent retail lumberman and civic leader was with the Rossman Mill & Lumber Co. of Wilmington and served in the Long Beach headquarters yard as purchasing agent for lumber for the Rossman yatds. Mr. Flynn was a WWII veteran and receivecl the Purple Heart and other citations. lle was a member of Elks Lodge 966, Wilming'ton Post of the American Legion and the Wilmington Elks. He leaves his wife \4arjorie and daughter Patricia, 19, of the home at 303 Wycliff Ave., San Pedro, and his father, Leslie Flynn. Funeral services were conducted February l3 in the Presbyterian churcl.r at Wilmington, with burial in Green Hills Memorial Park.

Sqn Mqteo Subdivision Permits fop Boy Areq Residentiol Units

San Francisco.-Residential building permits issued in San Mateo cotlnty saved the week ending February 20 lor the Bay area. The Westlake subdivision on the Daly City

line was largely responsible for the county figure, reportecl the Daily Pacific Builder. Other county-by-Cou1'rty figures for residerrtial units showecl :

.Alameda County-I4 permits, comparecl r,r'itl-r 121 the pre- viotts week, ancl 263 in the corresponcling January week ; Contra Costa-23, to 86, to 23; Nlaiin-g,-to 20, to-42; San Ir-rancisco-65, to ll5, to 105; Sar-r lVlateo-3z8, to 3:1, to 63, arrcl Santa Clara-4|. to 309. to 32.

DAI'TD E. LASHLEY

. WHOLESALE LUMBER .

MUrroy | -41Ol

Wesl Coqst Wfrofescfe and Mill Represerfoliye . AIL SPECIES

IU'YTBER.. PLYWOOD.. ALLIED WOOD PRODUCTSVia Direct ShipmentRAIL . CARGO TRUCK.&-TRAILER

Paeifie Lumber Dealers Supply Inf.

25914 President Ave., Horbor City, Colif. P.O. Box 667

DAvenport 6-6273

Telephones: SPruce 5-3461 TErmincl3-6183

Monufoclurers qnd Jobbers of SASH AND DOORS

TO THE RETAIL LUIIABER DEATER

Americon Rights

The whole history of America is the slow and painful enfranchisement of the individual.

Our fathers devoted their lives and genius and spent their blood and money in founding a government for the rights and protection of the individual.

Understanding the privileges and responsibilities of our citizenship is every American's obligation.

Every farmer, when plowing his field that will rustle with corn or wheat or cotton, or as he sows the field for perfumed hay, should understand that he is building the wealth of the United States.

Every man who toils, whether it be with brain or brawn, t.c.L..RAll..CARGO

Truck qnd Troiler DOUGTAS FIR

CEDAR . WHITE FIR

whofesofe onlY!

An Editorial

should realize that he is doing something grander than just producing the things that his labor develops-he is keeping the wheels of civilization turning.

He is building the homes, he is making the statues, he is painting the pictures, he is writing and printing the books and newspapers. He is helping to fill America with honor and with happiness-with love and with law.

Plywood lmporlers Elect Schmllt

(Coniinuecl from Page 6)

Ilrothcrs & Co., San lirattcisco 11; Pacific Coast Division, \V. R. Gracc & L'ortrpattl', Satr Francisco 11; Heidncr & Conrlrarly, 'I'acotna 1 ; Jorclan Internation;rl Co., San Francisco 11 ; X'Iycrs Sales Co., 'I'acrrrrra 2; L. Y.I'ease, Ltd., San Francisco 11; Robcrt S. Osgootl Conrpaul', Los '\ngeles 5; Pacific Woocl Products Co., I-os Angcles 17; I'an Asiatic'l'racling Co., Inc., Los Angclcs 15; Scarbulgh Company, Inc., San lirancisco 11; Thos. I). Stevenson & Sons,Irtc., San Iir:rncisco .1; \'atrcoltvel Plyu'ood Co., Vattcottvcr, Washington; \\r:rtson Harclu'oocl Pl1'u'oocl Corp., Los Angelcs .5; \Vood-trIosaic Irrrlustries, Inc., Louisville 9, Kentuckv; Ziel & (iorrrparry, Inc., San Iiraucisco 11; H. Zrvart & Con.rpanl', Ir.rc., Los Angelcs 5.

tl BIG REASOI|S why you shoutd sefecr

Hollow-Core Doors

Nylon Roller Metol Drower Guides

Hidden Dove-Toil Drqwer Joints

Select White Birch

Completely Enclosed Cobinets

Pre-Finished or Unfinished

Competitive Prices

Excellent Croftsmonship

Quolity Control

Modulor Unils for Every Purpose

For New Construction or Remodeling

MEMBERSHIP ROSTER_ASSOCIATE MEMBERS

American Mail Line, Ltd., Seattle 1, Washington; American president Lines, Ltd., Los Angeles 17; Arnerican President Lines. Ltd.. San Francisco 4; The tsakke Steamship Corporation, por.tland 4; George S. Bush & Co., Inc., Portland 4; George S. Bush & Co., Inc., Seattle 4; W. J. Byrnes & Company, Inc., San Francisco 1l; Caddo Door & \-eneer Company, Shreveport, Louisiana; California Wood Products, Inc., Santa Rosa, California; Castelazo & Associates, Los Angeles l3: Commission of Public Docks, Portland l0; Dixon plyu.oocl Corporation, New Orleans 25, Louisiana; Fiddes-Moore & Conrpany, Fort Wayne, Indiana; Arthur J. Fritz & Company, Los Angeles, California; Arthur J. Fritz & Company, San Francisco 11; General Steamship Corporation, Ltd., San Francisco 4: Halev Brothers, Santa Monica, California; F. S. Harnron Manufacturing Co., Tacoma; Ray Hill Lumber Company, Los Angeles 43; International Shipping Company, Portland 4; B. A. MiKenzie & Company, Inc., Tacoma l; Miratile Manufacturing Company, Inc., Chicago 20, Illinois; Morgan Company, Oshkosh, Wisconsin; W. E. Iforrow & Company, Seattle 4; Pacific Far East Line, Inc., San Francisco 4; Port of Longview, Longview, Washington; Port of Seattle, Seattle 11, Washington; Port of Stockton, Stockton, Cali- fornia; Port of Tapoma, Tacoma, Washington; Seattle Door Company, Inc., Kirkland, Washington; Signal Trucking Service, Ltd., Los Angeles 58; Simpson Logging Company, Portland plywoo<l Plant, Portland; States Steamship Company, San Francisco 11; J. T. Steeb & Company, Inc., Tacoma 1; Transpacific Transporta- tion Co., Ltd., San Francisco 4; Wallace Manufacturing Company, North Kansas City 16, Missouri; Welsh Plywood Corporation, Memphis, Tennessee, and West Coast Door Manufacturers. Inc.. Mountairr View, California.

Jonuory Reroil Soles R.emoin Stoble

Final estimates for December indicate that seasonallv adjtrsted retail sales were 2o/c below November. Lumber aud associated sales sl-rowed no change from November. bttt were up .17: over December 1958.-Sales in this group 1191e $854 million in January this year, comparecl to $1.2 billion in December and 9903 million in Ianuiry 1959.

REMAI{UFACTURED COIITII{EI{TAI EIIGII{ES for F(IRK I-IFTS

clAnK - rowflroToR - Ross - HYSTE,R . I'I/I,I/IEDIATE DEIIVER,IES '

"Rep<o" Enginer qre told on o Exchonge B6ir. lmmediqte Delivery from slock on oll modelc of Continentol tho.t engine c:mbties.

O NO

IVIORE DOWN.IITIE O

With Our Service, dryn-time on your Fo*-Lift ir ot the ve.y minimcm. Otder the Engine required (which will reoch you fhe very ncxt doy)pull youl old one outond reploce ot d.e with o,,Repco,, Guorqnteed, Fi6t-Quqlity Engine.

o tow coxtPETlTtvE PRTCES

You pqy no premiun for thir Foit Servic€. All "Repco" Engines qre competitively priced,

CLISSIFtED lDYEnIlSlLc-Position Want0tl $1,00 psr line, minlnrm 12.00; HolD Warted and othor3 t1.50 9er line, nrinimun 33.00. Tuo lines of address 0lout addre3s or oul Bor number) cou[t .3 on8 line.

Cloling d.tes tor copt, 5th and 20th

-HEI.P WANTED_

WANI ADS

MANAGER NEEDED by long-established San Joaquin Vallev lumber yard. Prefer young, aggressive salesman, presently asst. mgr. of ietail yard, who is waiting for chance to run his own show' Mirvelous opportunity for Right Man. Strictly Confidential.

Addiess Box- C-2974, Califomia l-umber Merchant

108 West 6th St., Roo.m 508, Los Angeles 14, Calif.

GENERAL MANAGER for established firm specializing in mason' lathing and plastering materials; also manufacture of lime Putty and sand. -sacramento arta. Office, merchandising and organizing experience necessary, Salary open. Applicant should submit resume of experience; all replies confidential.

P.O. Box 1462Box ASacramento, California

YOUNG MAN with knowledge of Domestic Hardwood to take phone orders, check credits, type delivery tickets and act as shipping ilerk by new distribution warehouse just opened by l5-year company. Have own domestic hardwood timber and manufacturing faiilities. This is a Ground-Floor Deal with opportunity plus.

Address Box C-2965, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

SALESMAN under 35, dert, energetic, well-grounded in fitting customer's needs to a fully supplemented stock of Redwood, Pine & Fir. L. A. & Oranse counties area. No frills but unlimited op- & Orange portunity. Car furnished

WESTERN MILL & LUMBER CO.

4230 Bandini Blvd., Los Angeles 23, ANgelus 2-41'18

HARDWOOD INSPECTOR required for whOlesale distribution yard, union scale. WRITE, giving full personal particulars, experience and references, to:

STAHL LUMBER COMPANY, INC.

3855 E. Washington Blvd., Los Angeles 23, Calif.

WOMAN F/C BOOKKEEPER-Lurnber experience essential. Permq;rent position with wholesale concern.. Beverly Hills area.

' Address Box C-292E, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

-POSTTTONS WANTED_

LUMBERMAN AVAILABLE, fully experienced in wholesale Softwoods & Treated Lumber, Northern Calif. trade. Aggressive, good producer and can furnish excellent references. Prefer hook-up with reliable No. Calif. wholesaler. Available immediately due to closing of sales office.

Address Box C-2972, California Lumber Merchant 108 West 6th St., Roono,508, Los Angeles 14, Calif.

HARDWOOD & SOFTWOOD Lumberman of mature judgment, equipped for Administrative duties, Sales, Sales Management, Purchasing, desires connection with Manufacturer, Wholesaler or Distributor wishing to expand or diversify. Confidential.

Address Box C-2968, California Lumber Merchant

lO8 West 6th St., Room 508, Los Angeles 14, Calif.

LUMBER EXECUTM available. Thoroughly e:iperienced. More than 25 years in wholesale lumber, purchasing, sales and administration; also remanufacturing and milling in transit. Certified dry-kiln operating engineer.

Address Box C-2964, California Lumber Merchant. 108 West 6th St., Room 508, Los Angeles 14. Calif.

RETAIL LUMBERMAN AVAILABLE with complete background of yard and sales procedure, administration and purchasing. Prefer bookkeeping or order desk sales-but will appreciate interview. Phone or write: KENNETH FROST-817 West Hillcrest. Inglewood, Calif.; Phone: ORchard 1-2410

l4 YEARS' U. S. & International experience Sales & Management, Plywood, Lumber & allied fields. Proven high volume & promotional initiative, Want position with prospects. Will relocate. '

Address Box C-2973, California Lumber Merchant

l0B West 6th St., Room 508, Los Angeles 14, Calif.

HARDWOOD LUMBERMAN, 20 years' experience all phases in .L. A. area, desires connection with wholesale or distribution firm in order, sales or administrative work. Prefer greater L. A. Area.

Address Box C-2971, California Lumber Merchant 108 West 6th St., Roorn 508, Los Angeles 14, Calif.

HIGHLY EXPERIENCED Southern California Retail & Wholesale Lumber "Girl Friday" available. With present employer more than 5 years. Complete knowledge receivables, payables, general ledger and lumber procedure. Call EMOGENE THOMASCUmberland 3-81,16 or, after 6:00 p,m., ATlantic 2-4660

ilames of Advertisers in this Department using a 80r Number cannot be divulged. All inquiries and repliss should be addressed to Bor shown in the advertisement

. LUMBER MILL WANTED.

As Associate to dynamic executive with full knowledge of the PRE-FAB WOOD ROOF TRUSS Industry. This newest construction product now accepted by largest builders of Tract Homes, Apt. Hoirses and low Commercial Structures as new concept in construction, with speed and cost-saving factors. Potential production estimated 25,000,000 b.f. annually. Fir-Hemlock-2x4-2x6. Plant location Los Angeles area, with possible additional plant San Francisco Bay area, San Diego. Financially sound organization with substantial investment in plants can have potential outlet for its fofest products. Advertiser is sound executive with many years of Administration. Financial, Sales Promotion, Distribution and Construction experience.

Address Box C-2970, The California Lumber Merchant 108 West 6th St,, Room 508, Los Angeles 14, Calif.

-YARDS and SITES FOR SALE/LEASE-

PRMTELY OWNED lumber yard established since 19{5 by same owner. Located in fast-growing Santa Clara Valley. Land on lease from Southern Pacific at reasonable rate. Owner must sell because of ill health due to accident.

Address Box C-2967, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

RETAIL Lumber-Building Materials yard & Hardware store. With or without inventory, East edge of Sacramento trading area. Five acres, with storage shed and kiln, with stickers and pile bottoms. In Sacramento.

STAN KING-P.O. Box 647, Sacramento; FRontier 1-5296

FOR LEASE, RENT OR SALE-2 acres plus-M2. Includes dry kilns, storage sheds, etc. Custom milling & trackagc available.

PHONE: RAymond 3-4874

7119 Telegraph Road, Los Angeles 22, Calif.

IF YOU WANT TO SELL YOUR YARD, GIVE US A RING o Lumberyard and Sawmill brokers for over 40 years o TWOHY LUMBER CO. 714 West Olympic Blvd., Los Angeles 15; Rlchmond S87tt6

-EOTIIPMEIIT FOR SAI.L

HEAVY FORK-LIFT TRUCKS

LUMBER TRAILER with Air Brakes-S980 TERRY LUMBER COMPANY 18300 Parthenia St., Northridge, Calif. Dlckens 3-1968 or TRiangle 3-2296

Coliforniq Lumber fffERCHANT-IZE All Your Wonts Here

Drake's Bay Lumber Co., Inc.---. *

Dry Pine Mouldings & Millwork *

Durable Plywood Sales-...-.Cover I

-E-

Emsco Plywood..

Essley & Son, D. C.-.................-...29

-F-

Fairhurst Iumber Co...............-.....12

Farris Lumber Co...-.....--....-...........46

Fern Trucking Co.-.......-.............-...12

Fisk & Mason.-....

Founfain Lumber Co., Ed.-.....-.... *

Freeman Co., Slephen G.......-.......26

Fremont Forest Products...---..........15

-H- Haley Bros.-.-...--........-...............-.-. 25

Hall Co., James [..... .61

Hallinan Mackin Lumber Co.....-...46

Hallmark Lumber & Plywood...--*

Hansen Fore3t Producls Co...........56

Hearin Lumber Company..-..--..-....49

Hedlund Lumber Sales, Inc....---.--*

Hendrick Co., J. W.-...-........--....-..25

Hexberg Lumber Sales..--...----.----.*

Higgins lumber Co., J. E...........-.18

Hill & Morton, Inc.........................14

Hobbs Wall Lumber Co.............--.. *

Hogan Whsle. Bldg. Mr1s.......-..... *

Hollow Tree Redwood Co.....--..-.48 -z- Ziel & Co., Inc..-.-.,........-.--.--..

National Retail lumbe] Dealers Assn.-7th Annual Exposition San Francisco- ilov. 13-16

INCE 1947 we haue continuouslg expanded our mhnufacturing, drging and shippingfacilities i,n order to supplg ourcustomers uith a complete line of Redtoood pr oduct s. KiIn- dried finish in beoel sidings, boards and dimension is our specielt7, but industrial rerluood in shop and factory select is also stressed. For yat'd use ue offer all grades of contmon, and regularlg ship mixed cars and truck and trailer loads of comrnonuith our KD finish. We at ibmcare aaailable at all tintes to discuss gour requirements.We hope that gou uill girse us the opportunitg to seroe Aou in the cery neur future.

Rely on controlled high quality prompt shipment and reasonable prices from the finest in redwood manufacturing

INDEPENDENTBUILD

Main office and Western Sales office:

P.O. BOX 2065, Torrance, Calif.

FAirfax 8-3540 TWX TNC 4286

Eastern Sales office:

165 West Wacker Drive, Chicago 1, Ill.

RAndolph 6-5881

TWX CG 729

Quolirf Flush Doors Produced

lhe Wesl for Western Users fo Stay Etroighl

All Strait Doors Are 1007" lumber Core And Pressed Under Heat

IN OUR MODER,N PTANT

Core Specificationslor FLUSH DOORS in 7-Ply Conslruction

Birch, Joponese Ash, Beech, Obeeche, Philippine Mohogqny (LAUAN) or Hordboord

So/id Sti/es I3/a" lnt. Ext. Is/e" I t/e" after Trim-l 3/e" End Rai/s 23/a" 3t/n" 2Vz" after Trim 3"

t 7,' So/id Lumber Ribs 5/16" thick spaced 4" apart

20" Lock B/ocks on bolh sides

Combined Sfi/e and lock B/ocks after Trim lnt.4" vs. 63/a"Ext.

All Lumber Used is Kiln Dried fo a maximum of l0/o moisfure contenf.

Both lnterior and Exterior Doors will trim from 6/8 to 6/6

HAV'NG EXTRA-W'DE END RA'IS

Our New Germon Hot Press with 5 Openings ond Our New Worehouse Focilities Assure Prompt Delivery From Stock of All Stondord Sizes os Well os Speciol Sizes.

NOW PRODUCING 60,000 LAUAN DOOR SKINS MONTHLY TO SUPPLY STRAIT DOORS

Also Stroit Slide-A-Fold Wordrobe WE NOW STOCK FIR DOORS Doors AvoilobleGLAZED OR for Every Decor UNGTAZED