The California Lumber Merchant - April 1963

THE CALIFORI\IA LUMBER MERCHAI\T

When ls the Time?

For the past several years there has been considerable discussion in the wood products industry of Southern California around the subject of establishing a Wood Promotion Fund and Program. This would be an endeavor to combine the many difierent groups, companies and interests into working council, for more intensive promotion of wood and to eliminate the costly duplication of time, work and money which has resulted from past "splinteredoo efiorts.

Generally, what certain industry leaders have in mind is a program similar to those established by the plastering industry"Knock on the Wall . and make sure it's genuine lath and plaster"-snd the plumbing industries' P-I-P-E promotion. We understand that these programs have been highly successful in this area in furthering the industries' goals and re-building their markets. Participated in by the trade unions concerned, which combination is also anticipated by certain leaders in lumber, these promotions represent a realistic and sound plan both to hold business and increase it.

We have heard, however, that some segments of the lumber in-

Vogobond Editoriols

Hordboord-lts Big Present, lts Greoter Fulure-------------.--

A Refoiler Looks of Grode Simpliftcotion qnd Slondordization

Lumber Merchonls Associolion of Norlhern Colifornio-23rd Annuol Convention

Nolionol-Americon Urge: Industry Cooperotion. Recognizes Need for Beller Solesmonship .-.--------------

The Development of Hordboord, by Poul B. Shoemoker--------

The Colilorina Lumber Merchont Plan of the Month.---.-.--

los Angeles Hoo-Hoo-Ette3 Give Big "Bosses Nite" Blost,______-_--.--..._.

Big Meeting Morks Aggressive Progrom of [ASC----__-_._------

New Glen Mor Shores Developmenl lounched with Ssles Trinnred for Fost Turn

dustry are not yet willing to join in on such an admittedly ambitious venture. o'We are not yet ready" . "It isn't quite the time for such a program" 'oThe industry is too individualistic for such a joint efiort" . these are some of the opinions ofiered.

Readers" what do YOU think?

Cqse in Point

What can be accomplished in product development and promotion is, we believe, well demonstrated by "The Story of Hardboard'o as presented in these pages.

This "Hardboard Special" is another exclusive feature by The California Lumber Merchant, and we hope you find it interesting and helpful. Our thanks to the American Ifardboard Association for their splendid cooperation in assisting us in this presentation.

Members of the Association are: Abitibi Corp., Bowater Board Co., Evans Products Co., Edward Hines Lumber Co., Forest Fiber Products Co., Georgia-Pacific Corp., Masonite Corp., Nu-ply Corp., Superwood Corp., U.S. Plywood, U.S. Gypsum Co., and Weyerhaeuser Co.

ln This lssue

The late George Washington Hill was president of the American Tobacco Company, and probably the most famous advocate of advertising in history. He started work at the age of twenty for five bucks a week, and worked up to where he was getting four hundred thousand dollars annually. That was another of those miracles that oocouldn't happen now." However, it did then.

And the man who succeeded him in that tremendous business office as president and manager of American Tobaco Company was another Horatio Alger success hero-his name was Vincent Rigio. He came to this country at the age of five. In 1905 he was a barber in New York City. He says he charged fifteen cents for a shave and twenty for a haircut, and got along fine. He quit the barbering businese to go out selling tobacco lor the American Tobacco Company. Pretty hard to beat this sort of success story-

When you say a man is the greatest advertiser in history, you must take into consideration William Wrigley. In most business success stories there is generally room for a difierence of opinion as to what caused it. But with William Wrigley there was none. Advertising and only advertising did the job. You see, when he started advertising gum at first-HE HAD NO GUM. AII he had was a name, and a wrapper, and some swell ads. When the ads brought order for gum, he bought the gum from already established gum makers who were short of orders. They did not advertise'*+****

Wrigley, you see, sold the gum and they bought it. He reversed the regular procedure. He spent a million dollars advertising Wrigley's gum before he ever made a stick of gum. Then he spent multiple millions keeping his five cent article before the public. He said he did not know whether advertising was an art, a science, or a business; all he knew was that when he advertised, he sold gum; and when he quit advertising, he quit selling gum. Simple, wasn't it? He made multiple millions in profits, and taught the whole world to chew sum.

"Well bred people are never late," says Channing Pollock. "Tardiness in keeping engagements is insolence. What right have you to waste another man's time without giving him a choice n the matter?" Being late is not only a bad habit; it is one of the cardinalsin*s'

Too many of us, when we receive a business suggestion from an outsider, are inclined to say, o'What do you know about this business? You've had no real experience in it." Which is a silly question and a foolish viewpoint. Remember, when you are inclined to that attitude, that it was a school teacher who had never had any cotton experience who created the cotton gin; that an army officer became the father of photography; that the electric motor was developed by a book-binder; that the typewriter was developed by a farmerl that the pneumatic tire was the creation of a doctor; that the typesetting machine was the idea of a grocer. Outside opinions have remade plenty of industries. Don't discard it, just beca;rse it comes from*a nonJumberman. *

The Good Book says: "The God of Heaven He will prosper us and we His children shall arise and build." But don't forsetitsayst'AR*ISE."

Five good commandments of selling are: "Be Square-Be Fair -BeCourteous-Be*Considerate-BeKindly." *

Color plays a very important part in our lives. We even use it to describe certain people. If a man has no "punch" we say he is o'colorless." When he is mad, we say he tosees red." When he is.a coward we call him "yellow." When he is straight, we call him o'true blue." When he is dumb, we call him o'green." When he is bad, we call him a'oblack sheep." *

"The ladder of life is full of splinters," says Uncle Eph, "but they don't hurt you Xo"" *n.l lou're*climbirg*np." *

Honey, according to reliable information, is the one useful product that has never been oversupplied. While the vinegar supply is generally in surplus. Is there a moral there?

The man who tries to advertise Will never, never cease, For the wheel that does the squeaking Is the wheel that gets the grease.

ALL ROCKPORT BEVET SIDING IS

FACTORY SEALED

\Torking in the rain? He could be, because this Redwood siding repels water; will not absorb moisture. It's factory-sealed with \7oodtox. The advantages of water-repellent treatment are widely recognized, since moisture is the greatest single cause of probIems with wood sidings. Euery piece of Rockport Bevel Siding is now treated with \il7oodtox; and at no extra cort. Its a substantial extra value, enabling the lumber dealer to offer his customeJs a premium Redwood ar comperrrlve Prlces.

SO \,VHO NEEDS

HARDBOARD

Its Big Presenf

Its Greater Future

I Introduction

A \lll) llt, rt,'ll,'t ,,I r'tlr't!ill! rr,,,,,1 1'11rrlrI ull- [lr-lri,,n,.rl [,rt llrt.,,,rr.lrrr,ti,,rr rttarkt'1. lrar-rll'oelrl lras lrarl l rt'tttulkal,lt' lrislolv oI il( ('('l)ta]l( ('. (.onsrrrrtlrtiorr ol' lralrll,oitlrl iras tl,,ttl,lt',1 t'rt'rv t'iglrl lo lt'rr t'r'ltls sirrct' r'r,tntttt'rliltl lrlorlrrlliorr licglrr l,alk in 192(r. n itlr tlrt' lrost-u ar 1rt'r'iorl slrorlirrg tlrt.trtosl rapid glorrtlr. ["r'onr l95l Io 19.r9. fol irrstarrte. tlrt-r't' l as a I I li lrcl cetrt gairr irr tht.ttse of lralrllr,rard.

Industrial users of ]rarrl]roald prest'ntl1' a( r-ollllt for alroul hall tlrt t onsunrptiorr of more than 2 lrillion sc{uare feet of harrl. l,oard nrarrufac'tured last lear- in thc I nitt'<l States.

'l'hc othcr lralf is l,t,irrg sold lrr rt'tail lrrrnl','r' ,1,'lrlr.t- for rr.t. irr , urrslrultiorr.

l,rriirling itnrl lrorrtt' itn1,t,,rtrttlrrt.'l-lrt' lasl ( il[('gor\. l lri, lr irrr'lrrrlts llrr. rlo-il-r oLn'st'lI tttitrkct rlt'lrtrrrlirrg orr ltlail oLrtlcts. lrlrls

Ltp lo alrotrt otrt'-sirllr oI lltt ltotnc ttst',,I lra rr l roa lr l.

Florrsing lonstlrrcliorr is rrol .jrrst histolv past. lrrrl lrisurlr ;rltstnl anrl Irrtrrlr'. A tt'r'errl I ttirclsitr ,rl (.alifolrria strrtir lonr'lrrr'lt'rl tlral firt'nrillion rt'rr lronrt's nrust l,r' l,rrill irr (ialiforrria lrl l9{-10. an(l lhirt mor'{' tlran 7(X),0(X) drrellings ir tlre statt, urt, srrl,, starrtlard. in rreecl of rt'plact'nrt'rrt or inrl)rolement.

Tht' natir,rtt is l,rrilrlirrg nrort' thar 1.250.(X)0 nell lromt's turnuallr'. arrrl sperrr'linu jJ5 lrillion dolltrrs il \ ('i1r for nt'rr housirrg. lrontt' irnpnrvenrcnts trnrl honrt' frrlnishirrgs. An<l thr Los Angt'lcs artu rarrks {irst in tht' rtntion irr lrrril<ling. ns ut'll as irr 2l ollrt,r

s('l)llitl(' irrtlrrsllill r'llssilicitli,rrr.. Altorrlittlr lo llrr' \rttiorrll ll,rtttt' lrttl,ro\('lll('nl (lorrrrlil. tlttrorlr'litre crl,r'rtrliIrrlt's t'rlrlrl ii() lrll ct'rl ol tlrr'.ttttr lltitl 9()('s into n{'\\ r'orsttttt'liott. rritlr ltotttt' 0\\ tr('l: si,r'rtrling llr|r'r''[ottt-!lt. lrI tlrt' iun()ul)i. Irrtlct'rl" $)i orrl r)[ t'\('l'\ $10 lor' lcttrorlt'lins trtltllrial. i' .irt'lllrl ottl l,r lltc :nan \\lro rrill rlo thr' .i,rl' hinr.t'lf. I"rrrtlrt'r'. tlrr' (.orrrrcil plt'rlicts lhut tlttll rrill I'r' a i Pt'r ctrtt ittt rt'ast' itr t'r'trtoriclitrg. lo l,t'itr!I the total tolurnt'ttt $l5.9 I'illiorr irr l9(t.l l,,r' t r..irir-tttill r,'rtt,',1,'litrr'.

'l'he .lemand fot' lor, r'ost llott.ittg utttl tlre market fot' renrorlr'lirrg nt:rterial l)r'('s('nt arr irrcreasetl potcrrlial iol the u:(' r)f nl()r(' har-<llroalrl. ln c<'onrinti.al , iroi.r' for rtt'rr corrstlrrcliorr rl'lrir'h is als,r l') its rrttltrrt' rt rrutrrral selt'r'liorr for t't'tro,lr'linq. Ill il(l(l;-

APRtt,1963

liorr. neu hardlroaltl llro<lucts ilr(' ('ornpetirrr.r [or tlrralitr aplrlit atiorrs in tlrt' homt'. Arrtl spet ialtt prorlrrcts hrr t, l,r'r'rr rlt'r t'lr,lrt'<l {ot' ('onslrrr( liorr rrst's.

2. Flisiory

It rr a. not t()() nlan\' \ r,tt r's itgo that th. "l,rea<l lnrl LLrtter" lilotlrrli oI thr' ]ralcllroarrl irrrltrstr\' \\as a plain. l,r'r,'u rr forrr'lrr'-t'igirl-irxrl pilllcl. l'or rrranr vtars. tht irrsil t'flort [or teclrnical lorrtrol antl irn. l)ro\ ('nr('lr[ \\'as ( ollcent nrlr,rl orr l)ro(lucin3 rt rrt'lr'-1rt'r'[t'r'l rntrterial r,r'hiclr uas an irlt.al l,asis [ol fabricatiorr.

In lt'r't'trt lears. tlrt' irrtluslrr, has gorr,' tlrrorrllr I signi6<'arrt ol'.jcr.tive chang.e. arrrl rron tlrinks in ternrs of lrrr t'rxtineererl loorl ltrotlrrcl Io nle('t spt'r'ifi, rr.r's. 'J'lie olrjt'r'tirt rrou is to prodrrct' a hirrrllroalrl that rr ill rnct't and pt'rforrn for st'lt'r'ted l)u rJ)os('s. lhlough conlrol of fi lrt'r'r.ontent anrl lrlr;ttt, , ,l Ptorlrlr'lirrrr l,.r'lrrriqtr*..

I"olmerlr-. thc lralrllroard inrlrrstrr lt'ft ittttoraliotrr I'c\rrn'l llr,,-1. i1,r,,1,,.,1 irr ;,rr,,. t'sscs of marrrrlircttrrt'. to its ctrstorrrt'r. u ho rlcr.elolrccl lrrorlrrlts from the lrtr:il nurtt'r'ial. Prefinisherl tilc lroard. arrrl 1rt,r[orateil hardhoarcl. [ol t'rample. \\.r'r(, not t lt'ntccl ht'mantrfltclrtrcrs.

'l'he charrge Io ('on(.entration orr lhe enrl lrrodrrcl rathcr than tlrt' l,asit lommoditr. ( ilmr trl,,,rrl lhr',rrrglr inl,.rrrilir',1 -trir il,: am()ng martrrfacturers lo lunl ollt al] e\('1.int'r'eusirrg rrumlrer of spt't ialtr' lrarrels. ( )l ( olrrs('. lht'st. manufa<.lrrrt'rs still coriperrrtt tlosclv u ith r.ustomtls in Irrrrrishine tht light kind of hardlroalrl [or special lrrrr1,ost's",rrrrl $'ork \ritll fal'ricators ancl otlrt'r' in<lrrstrial rrsers r'rr llrc rit,si!:rr oI rrt'l lrrotl"

lorrst trrr'tiorr rrses llr rorrglr t'r'st'art h. llcs,'lr, lr lrtrs rncl tlrt' r'hrllt'nges oI llr,' lrrriltlirrg arrd intlrr.tlial nrarkt'ts ln l,uilrl' irrg rrr thc prop('fti('s rrt't'rk'rl in eat'lt rrt'u plrrltrt't rleveloperl : r'al,irrt't l,ac:ks u itlr speci{il irnyract r-t't1rrirt:rnt'rrts. lilastir'-t'oatt'rl { on( r'('te form lroarrl. u ith alkali rt'sistlrrct' irtt<l u atet' rt'pelltrrt" ,'ores {or higlr-prcsrrrlc ltrnriuates u itlr high irrternul lrorrtl str-t'ngth-'-thest' art' lrrrt u fen solrrtiorrs lo trat:ting tet lrrrital prolrletns.

Hardlroarrl \\ls fi r'.t ust'rl il: -irlirrq uhen l,rrilrlcr'. sll,t:rl [t'nrlrelerl parrt'ls lo

sizr'.'l'orlar lralrll,ortrtl is trtadt' t'rltt't'.tlt to lrt'usetl as sitlinl. plorlitrred irr tlrt'r'iglrt sizt's for lhtr jol'" u'ith t'rtla thit'krrt'*. an<l inr1,r'oved rvealht'r'irrg tlualities. I rr tlrr' ploct'ss. tet'hnicians \\ ('nt lrar:k to tht' lrasit: tilrer. to \\oo(l sl)('{'i('s. densitr- arrtl lrrt'1taratiolr of tirt' {i},r'r to set \\hat llrt'ir t'rts!onters \\ ilnl('(1.

LaP sirlins tnar lutte att inlr':tal ol -{elrarate w(x)(l slrrtlou strip arrrl ntav lrc applie<1 lrr nailing. or it nr!\'l,t','tlet'slotted for rnorrrrlirrg orr a rnt'tal slt:rrlon strilr ot' lirturt' lrr,l alrlrlictl l itlr lrirlrlt'n nailing.

Panel siding may be plain or a surface pattern such as longitudinal grooves or raised ribs for decorative purposes along with machined edges to provide shiplap joints.

For the many decorative interior panels that add visual interest to hardboard, research had definite problems to solve. For striated, pressed or embossed treatments the problem was to engineer a panel that would machine well. For the wood-grain finish panels that have won new acceptance for hardboard as interior paneling, the essential task was to develop application techniques on a surface that would receive the decorative treatment.

For industrial applications, requirements might vary as to prime factors, from workability to paintability. Or the problem might be one of creating a pre-finishing process.

In each instance, members' research has been egual to the challenge, and has con. tributed to a dramatic decade of development for the hardboard industry.

Meanwhile, research activities by individual companies have been supplemented by programs sponsored by the American Herdboard Aseociation.

- Currently, there is a four-year program under way conducted by the Forest Products Laboratory, Madison, Wisconsin, to nteasure physical properties of hardboard. Tests u.ill cover tension, compression, shear

and bending properties and mechanical fastenings. Evaluation of these properties will include the efiects of plasticity and elasticity, rate of loading, duration oI stress, fatigue, moisture, terrperature and exposure.

This research program supplements those which are being conducted in cooperation with the Armour Research Foundation, to develop the potential use of hardboard for

outdoor signs, and with the National Paint, Varnish and Lacquer Association for exterior finishing. Under the supervi' sion of NPVLA technicians, test fences in several areas are being used to test hard' board panels under every weather condi' tion. This program is aimed at developing proper specifications for hardboard painting systems.

4. Applicotions

This emphasis on research and the development of new products had marked changes in the use potential for hardboard. There are now more than 50 places within a home where hardboard can be used to advantageo either in its plain form or with dozens of surface treatments developed for actual applications in and around the home.

Twenty years ago the only places one might reasonably expect to find hardboard used in a house were as underlayment for flooring, as soffits and perforated utility panels. Now hardboard has become decorative as well as functional, with new textures and finishes unheard of less than a decade ago-

New hardboard products include:

All kinds of paneling for every room in the house, with distinctive nelv surfaces; embossed, woven, ribbed, striated, corru(Continued. on Page 12)

Sacramento

WAbosh 2-9631

Berkeley

849-056r

San Jose

CYpress 7-7800

Fresno

AMhurst 8-6191

Salinas

HArrison 4-5758

Bakersfield

FAirview 7-7771

N. Hollywood

TRiongle 7-5643

Los Angeles

RAymond 3-9261

Riverside

OVerlond 4-5353

San Diego

CYpress 6-3192

Phoenix

YEllowstone 9-1413

SPRING

Maior cports events. G-P's big spring sports show' American Broadcasting Company's "Wide World ol Sports."

',f,llo, Hlr,l,lfl, ..,^qa f,0usE

PPon_rin,. nmwooD ' rvouL-fs prdiii c0lvcnfir s,0fil6 _ FoR[f FrEt[_Pt I

A Retailer Looks at Grade Simplification and Standardization

As the representative for the ultimate consumer. of our products, the individual customer, contractor, or industrial concern, it is of interest to me that representatives of our industry have, at long last, given consideration to modernizing and improving our products.

For years past, particularly since World War II, we have been satisfied to maintain the status quo while competing products have made inroads into what was formerly our market. Consider the fact that we as retailers are no longer headquarters for shingles, wood flooring, millwork, or plywood. Each of these products which formerly represented a sizeable segment of our business has slipped away, primarily due to our negligence and lack of forceful salesmanship. We have become more and more dependent upon the sale of common lumber to support our yards, and as our stock became less diversified, the competition increased to the extent that for the last several years in the face of a building boom, we are faced with shrinking profits.

DECI.INE IN NEI PROFITS

According to the last figures obtainable, through the year 196I we have shown a decline in net profit for yards doing $750 M per year and up, Irom 3.37/o to 1.68/6 net before tax. Needless to say, those figures are not encouraging, but they are representative and the year 1962, I am sure, will not show an improvement.

We have reached a critical stage ialo,fri business and it is my sincere belief that' these next few years will see a change, th: like of which we have never before experienced..A revolution is taking place whether we recognize it or not in our method of distribution-a change which will effect all of us. We must, as a consequence, be willing to listen to new methods and new suggestions. If not, our days of survival as individual operators are limited.

Think for a moment of the new trends in retailing-the do.it-yourself yard catering entirely to the individual customer through a self-service approach, the increase in number of the cash and carry yards with their high volume, low margin approach, the specialists in pre-cut, truss and component manufacture who cater to

the volume contractor business. I)o these sound like the conventional retail yards as we remember them selling a eomplete line df building supplies to the contractor trade ?

We have for years as an industry, maintained an independent attitude toward our customers, ofiering a product which we manu{acture with almost no thought given to the desires of the public. When, for example, was the last major change in grades o{ framing lumber? 1956 was the date of grading Rule $ 15, seven years ago. This ,, was a result of work begun five years earlier. in 1952. I well remember a meetins in Los Angeles during which the ,,u*. grud., were discussed as well as the proposed changes in description. Hal Simpson, of WCLA, now deceased, outlined the program and forecast a long period of selling this proposal to the national distributors.

We have again reached a point where we must consider additional changes. Whether the proposals as outlined by the committee are the best and only ones, remain to be seen. It seems to me that after two and one half years of study by a well qualified group of experts, their report merits our serious attention.

From the standpoint of a retailer and as a representative of the consumer it is evident that we need simnlification and

standardization if we are to improve our position. Why must our products remain a mystery to the general public? Why cannot our common species and grade be publicized to the extent that designers, architects and contractors are able to specify lumber which is proper for the job and at the same time is readily obtainable?

The problems ofa retailer operating under the proposed changes do not seem impossible of solution. For example: The standardization of names is certainly an improve.ment. Whether we agree with the suggested one or not is imrnaterial. The reduction in nirrdber of- grades, the elimi. nation of mixed grades, and the addition of appearance grades are all improvements which are evident.

STANDAROIZATION

The standardization of grade require' ments to provide comparability between species is somewhat more involved but again will eliminate confusion, simplify specification writing and will make for more uniformity regardless of the specie.

One of the major complaints voiced by users of lumber products is the complex method of grade description and intended use. Because of the difficulty experienced in using the grading rules books, it is quite common for a specification writer to include grades which are not common, and in many cases are almost impossible to obtain. The results of this lack of clarity are unwarranted cost, dissatisfaction on the part of the designer and customer, and certainly dissatisfaction on the part of the retailer who has spent many hours and a considerable amount of money trying to satisfy requirements which need not have been written.

These three changes mentioned above will improve our method of merchandising lumber, will create more interest in our products, and will eliminate a good deal of confusion now present. They are not particularly controversial and will probably be adopted in modified form in my opinion. The remaining three provisions of this system have caused considerable discussion in the industry and merit a closer study.

(Continued, on Page 10)

..\ME! BUILD PROFITS ON A WEST COAST LUMBFTR

Frarnea\zork"

says CARL KNOLL, President, KNOLL LUMBER & HARDWARE, Kenmore, Wash., and President Western Retail Lumbermen's Association

Sell ttre Elest

"The standard sizes and grades of West Coast Lumber give us a logical step into profitable related sales. Our volume of hardware, plumbing, hand and power tools, millwork, paint and other building needs is related to our basic inventory of west coast Lumber. This crimbination has worked for us for the 2E years we have been in business."

From your inventory of west coast Lumber, architects and builders can work together to design and build either conventional or unusual buildings.

Lumber Merchants Association of Northern California 23rd, Annual Convention

SUNDAY, APRII 2I

9.0O q.m.

l2:O0 noon

6:OO p.m.

7:30 p.m.

Golf Tournoment qt Wqwonq Golf Course; Croig Goffney, Bonnington Lum'ber Co., Choirmon.

Registrotion, Moin Lobby, Ahwohnee Hotel.

Get-Acquoin.ted Cocktoil Porty-lndion Room.

Informol Dinner.

,IAONDAY, APRIT 12

8:00 q.m. Lumberiock Breokfost.

IOOO o.rn. "Prtfrl lAonognmont"-Arl Hood.

l2:30 p.m. Luncheon-Moin Dining Room.

Presidenf's Welcome-Elmer N. Rqu. t'Whqlever You're Selling l'll Buy"-gden Ryl.

RETAILER's VIEWS

(Contiru.ed lrom Page 8)

First, the standardizing of sizes for seasoned and unseasoned lumber and a pro' vision for the identification of non-standard lumber. The major argument against this proposal seems to be that, l. It will elimi' nate the smail mill, 2. The independent wholesaler will not survive and, 3. The retailers will be forced to carry duplicate inventory to satisfy the demand for two types of lumber.

Since I am speaking on behalf of the consumer or the buying public, I would call attention a$ain to the changes in methods of distribution. Without much doubt, the retail yard catering to the individual customer is much better off carrying dry lumber. He has a more attractive produc! more stability, more strength, and not too much difference in cost. On the other hand the volume type yard may well find a continuing demand for green lumber, particularly from developers who are primarily interested in price. It is doubtful that a duplicate inventory need be carried, however it should be mentioned that as the use of components increase so too will the use of dry lumber. It is not feasible to fabricate wall sections to close tolerances using green lumber.

The major controversy concerns the change in thickness for dry dimension and

Ahwahnee Hotel

Yosemite National Park

April 2l-23' 1963

2z2O p.m. "fhe Proftt in Home Modernizqtion qnd lmprovemenl.tt

6:30 p.m.

7:30 p.m. Firefoll-Dinner ond Entertoinment.

TUESDAY, APRIT 23

lO:00 q.m. "Stote Legislotion-Your Associotion qnd You!"

l2:30 p.m. lunqheqn-Moin Dining Room.

3:00 p.m. "Whol We Con Tqlk About"-Williom Clecok. Election of Officers.

7:30 p.m. Dinner Dqnce ond Entertqinment.

boards. It is conceded generally by the green producers that ll/r" thickness should be permissible for seasoned lumber. In fact, it has been proven that the strength of such lumber is at least equal to |6/at' Sreen dimension oI the same width. The difier' ence of opinion concerns the amount of shrinkage due to seasoning. At present three different laboratories are studying this matter and should have reports ready for the next meeting to be held in May' I963.

The addition of a new paneling and sheathing thickness will mean an increase in the sale of boards and will make the product more competitive with sheet ma' terials. The addition of the E/s,, thickness will probably have but little effect on those areas handling green lumber. It will give us a more economical thickness for sheathing, siding and paneling.

The revision of joist and rafter span tables is one of the benefits to be derived from the proposed standardization of grades and species. The simplification of these tables will enable desigaers and builders to select the proper size member regardless of specie since they will be rated for allowable lengths by alphabetical designation. This, again, will eliminate confusion and will result in better usage of lumber.

While it is true that the changes as proposed have created controversy, the end

result may mean a gigantic step forward in our industry. Progress is the result of a program in which each member of the in' dustry steps forward with an opinion based not on selfish motives, but for the good of the lumber business. It is time that we take stock of our situation and consider means of improling our lot in the building of our country.

New Builders Hqrdwqre Division

Mirra-Cote Industries, Inc., El Segundo, California, manufacturers of fashioned styled bathroom fixtures has established a builders hardware division. Walter E. Vi kan has been named as sales manager of the new division.

Vikan will supervise sales of the new line of metalized recess styled but flush mounted bathroom accessories. The fixtures can be attached to any tlpe surface by screwe or glue.

The items which include toilet tissue holders, towel bars and rings, tooth brush and tumbler holders, and soap dishes are cast of tough unbreakable plastic with a metalized finish. The gleaming Mirra' chrome finish is guaranteed by the manufacturer never to corrode, rust, peel, chip or tarnish.

Prior to his appointrnent as sales manager of Mirra-Cote's new builders hardware division, Vikan coordinated the company's west coast sales activities

READY HUNG ..DEALER HELPS''

As one of our dealers, you will receive the following cooperation:

. Your name, with others, will be mailed out on inquiry.

. We can include your namein our contractor advertising.

. We provide you with stuffers.

. We provide free newspaper mats.

. We provide counter literature.

HARDBOARD

(Continued. lrom Page 6)

gated, plastic coated and many choices of wood grain finished Patterns.

New developments in perforated hard' board for use as wall panels, garage liners, acoustical eeilings, as well as utility applications for hanging storage.'fhere are even new perforated patterns with sguare holes and tracery die-cuttings.

A wide variety of hardboard sidings, many of which come from the factory with a prime coat on faces and edges and with the back side sealedo ready for a finish

Exterior panels for horizontal application are 16 feet long, which makes their application quick and easy. Various widths, Iive, ten or twelve inches, are available.

For vertical exterior treatments, there are 4-by-8 foot panels designed for application without waste. Choice of lextured surfaces is broad. Most common are panels grooved at regular intervals, or striated over the entire surface. Some striated panels have either regular or random grooves as well.

The grooved patterns most ofteu have a modified shiplap edge which hides panel joints and thus maintains a continuous pattern, without the use of battens or special vertical joint treaments.

Plain panels which lend themselves to any number of styling effects with the use of battens or other joinings can be had in a greater variety of sizes.

And there are unusual textures, such as a burlap-type surface, being produced for full exterior application or as accents for gable ends, reeesses. patios. sereens. entrance wavs or above windows.

Other new products have been developed of late:

One is a panel with the lower three feet smooth surfaced, randonr-grooved giving a wainscotting effect. The upper five feet is per{orated for hanging kitchen utensils, garden and work tools. Originally designed as a garage liner product, this new pre' finished hardboard panel has found great acceptance in basement recreational areas. storage closets and laundry rooms.

Another of the newer applications of per-

forated hardboard is for use as acoustical ceilings jn areas such as the kitchen where it is difficult to clean regular acoustical tile. It is also practical for application in high abuse areas where damage resistance is desired. Backed by a fiber-glass batt, a hardboard acoustical ceiling provides heat insulation as well as sound eorrection as good as acoustical ti]e.

Hardboard has found good acceptance on the farm also. Because hardboard is easy to work with ordinary tools, we even encourage the farm operator to do his own building economically. Detailed plans for a variety of farm structures are available from manufacturers through lumber dealers.

Poultry, milk. hog and farrowing houses are lighter but sturdier than those constructed of wood. Smaller outdoor utility structures-bunk feeder silos, bins, shade sheltersresist well the daily pounding from stock.

There are a multitude of other possible uses for hardboard that capitalize on its practical values. Among them: wagon-bed liners, grain bins, tanks, pump houses, tool or fruit sheds, roadside stands and portable buildings.

5. Publicotions & Stondqrds

Hardboard manufacturers make available a wide range of literature on their products, for store merchandising purposes. In addition to technical bulletins on individual products, and catalogs listing their lines of hardboard Droducts, several manu(Conthued on Page 42)

Large diversifted stocks of foreign and domestic hardwoods-our yard.

o Prompt delivery byour trucks

o Immediate service on "will calls" Complete milling facilities

New, modern dry kilns

o Centrally located

o Competitively priced

In the forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.

ITS BEAUTY IS AGED.IN-THE -WOOD:

CALL WRITE WI RE PEIIBERTHY

Manufactured by: BRITISH C0LUMBIA F0REST PR0DUCTS tlMlTED vAilcouvER, B.c.

Sales Agents: MacMlLtAN, BI0EDEL & P0WELL RIVER, tID.; VANCOUVER, B.C.

Representatiae: FORREST W. WltSON

National-American Urges Industry Cooperation Recognizes Need for Better Salesmanship

Wholesalers and manufacturers at National-American's regional meeting at the St. Francis Hotel, San Francisco, February 27,1963, urged President Kennedy by wire to use his good ofrces to resolve the labor dispute threatening a strike on the Southern Pacific Railroad. The telegram stated that hour-by-hour uncertainty in transportation service disrupts orderly marketing and the industry cannot afford a breakdown in shipping schedules due to the narrow profitmargin squeeze of the past three years. B. R. Garcia, National-American's Traffic Consultant, said "A strike on the Southern Pacific would be a crippling blow to the lumber industry. No one wants the President to abuse his power in settling this matter, but all negotiations appear to have been exhausted and the alternative is closed sawmills. idle workers. and economic waste."

Al Bell, Jr., Godard & Bell, Inc., San Francisco, NAWLA Director, was Chair-

man of the meeting. Over fifty men attended the day-long session held in conjunction with Western Pine Association's Annual Meeting. Spirited discussion was held on several subjects, including the Lumber Industry Merchandising Council. Mace Tobin, Westwood Millwork Company, and Charles E. Clay, Jr., Forest Products Sales Company, two of National-American's representatives on the LIMC, reported on the recent Palm Springs meeting. Tobin said, "Cooperation in the LIMC by dealers, mills, and wholesalers is one of the best thines that has happened in our industry for 1 long time. It shows real concern by all segments to solve marketing problems."

Mort Doyle, Executive Vice President, National.Lumber Manufacturers Ass'n., addressed the group on the importance of grade simplification to the industry. Western Pine Association's Secretary-Manager, Bill Griffee, explained the current status of

the proposed size changes under consideration by the American Lumber Standards Committee.

National-American's Sales Training Program was explained in detail. L. J. Fitzpatrick, NAWLA President, said, "One of the industry's most crying needs is for trained salesmen. We have the best building material available yet time and again are beat out by competitive materials because we don't know how to sell lumber. This program meets the needs in a most practical way and is open to all wholesalers, mill men, and commission men.t' Descriptive pamphlets and enrollment blanks are available from either office of the NationalAmerican, 180 Madison Avenue, New York City, or Yeon Building, Portland, Oregon.

H,smplon Lumber Speciolizes

Hampton Lumber Sales Company of Portland, Oregon has established a department to specialize in Inland Species, per announcement {rom John C. Hampton. Phil Nock will be in charge of trading in the pine species, Inland fir and larch, Englemann and Western white spruce, white fir and millwork items.

The addition, states Mr. Hampton, will provide a balanced supply of forest products for Hampton's clientele in both Coast and Inland lumber species and in plywood items.

tl{srDE 0R OUTSIDE R(|UGH (|R SMOOTH

STRETCI{ES REDWOOD DOLLARS

ffiFrom the Noyo file of Redwood building materials, here is Noyo Santa Rosa@. . . an especially economical and versatile pattern ideat for-both remodeling and new homes.

I

makes it

Novo Santa Rosa stretches redwood dollars beciuse it utilizes a thin L5/32" reverse batten in combination with standard %" boards. This special thin under-batten possible to couer rnore area per board foot,

Y0UR CU$I0]'IERS lRt PRE'

$0t0 BY cRl l{ATl0llAt lDs

To help you sell more Redwood, Union Lumber Co. sponsors national advertising in leading consumer magazines and architectural journals through the California Redwood Associaton. A variety of sales aids including newspaper ad mats and literature are available for your own local tie-in promotions.

Santa Rosa@ and Factrisawn@ are registered trademarks of CRA.

The pattern handles easily and has all the long term economy features of fine Noyo Redwood.

For use either as exterior siding or as interior panelling, Noyo Santa Rosa is available with one side smooth surfaced and the other handsomely rough Factrisawn@. Noyo Factrisawn holds stains and other penetrating finishes up to twice as long as smooth surfaced wood. Left unfinished, it resists weathering and hides the scars of hard use.

Noyo Santa Rosa comes carefully packaged from the mill to stay fresh and dry in transit, during storage and at the job site.

Order now through your nearest Noyo source or contact us direct.

LUMBER GOMPAN

The Developmenf of Hardboard

One of the Most Versatile ol Mod,ern Materials

I\TEW functions, new usefulness, new posI \ sibilities of design are part of how hardboard has come to be, over the years, one of the most versatile of modern materials.

Since its invention, it has been transformed from a plain, utilitarian panel of general use to a richly-surfaced, handsome material offering beauty that embraces utility, for a great variety of specific applications in home construction and industrial user.

Ifistorically, hardboard consumption has doubled every eight to ten years. In analyzing the increase of approximately l0 per cent annually, the American Hardboard Association attributes 15 per cent of the gain to population growth, 40 per cent to greater acceptance of hardboard for established uses, and 45 per cent to the development of new uses or exceptional expansion of acceptance for older applications.

One of the reasons for the rising acceptance of hardboard is the fact that it is a general purpose product. But a more important reason, as has been noted by the Departmeng of Commerce, is that the industry concentrates on development of products having new and improved tex-

tures, colors and finishes, The department's report further indicated that per capita consumption in the United States has grown from 6.23 square feet in 1950 to 12.10 in 1961.

In light of the history of the hardboard industry, it is natural to speculate on the future rate of growth. The industry is a young and dynamic one, and its future growth will depend upon the goals it sets itself.

There is no way in which to predict with certainty what the future of hardboard and other wood products will be in terms of advances of technology.

One thing is clear. There appears to be ample raw material in the form of wood residue and small dimensional loss not suitable for finished lumber. And itls certain that the hardboard industry has the production techniques and manufacturing skills required to continue the creation of new uses and new markets for hardboard.

In the past ten years, production, sales and consumption of hardboard has increased approximately l0 per cent annually. It is not possible to say that the in. dustry can maintain this annual increase each year, because this decade marked a

period of rapid expansion which is not likely to be repeated.

Another pattern has changed. Exports of domestic hardboard have declined from approximately 7 per cent of production to a fraction of I per cent. In the same decade, imports of hardboard have increased 1,900 per cent and now represent stiff competition for domestic producers.

There are, however, indications that the hardboard industry can look with confidence toward future growth.

It faces a challenge of increasing the per capita use of hardboard. The experience of the Scandinavian nations demonstrates that, although there may well be factors bearing on competition, per capita use need not be limited to the present plus.l2 per cent in the United States. In some foreign countries, the figure is nearer 50 square feet.

Through research and development, hardboard manufacturers are still turning out new products for industrial users, and there is no reason to assume that this pattern will not continue.

NISE IN CONSTRUCTION USE

But the most dramatic developments in tailoring hardboard to specific demands through research have been those for construction uses. Ten years ago about I00 square feet of hardboard went into the average new home, mostly in hidden uses, such as for underlayment. With the de. velopment of new products, the use potentials greatly increased. With America building more than 1,250,000 new homes annually, and spending 35 billion dollars a year for new housing, home improvements and home furnishings, hardboard has the opportunity for continued growth merely by filling its present potential.

And with advances in research and the development of new markets through the creation of new uses, and new and appealing products, there is further indication that the industry's steady growth will continue, Ours isa versatile product, not limited in use, with markets in many areas. Its uses will increase.

Kprnonnting, McDONAID CEDAR PRODUCTS, LTD.

* * * TUMAC IUMBERCO.,INC.

LAMFORD CEDAR, LTD.

'\L/L"L,*L O*/r

TRUCK AND TRAILER RAIL L.C.L.

WESTERN RED, INCENSE

ATASKA YEILOW, FOU N DATION CEDAR FENCING (all patterns)

The California Lumber Merchant Plan of the Month

Hiawatha Estes, th,e natianally knoutn ham.e consulta.nt, has since 1955 had hi,s hause pla.n column appeor in newsppers and other publicatioru throughout thc West. He is alreody lmown to muty retail lum.ber d,eqhers through the sale ot' his Plan Boolcs whbh lwoe prooen to be oery ppular with prospectioe home build.ers. We belieae tlnt readers ol The Calilornia Lumber Merchant will finil this new d,epartment higlrly interesting and, through the use ol Mr. Estes' PIan Books, haae a seruice ol great oalue to renil lumber y ar d, c ustom.e rs.-E ditor.

PIAN NO. 383O. Here is on outslonding three bedroomfomily room design. The boths hove been locqled bcck-tobock. Sliding gloss doors leod lo the pqfio from both the fornily ond living rooms. Excellenl circulolion is provided. All service ond heofing equipment hos been locolcd in lhe goroge where wofer Gon do very little dcmcAe ond so lhol noise of operotion connol be heord in the bedroom wing, Note the use of lhe screen ql the fronl of the bedroom wqll on fhe dirlinguished exterior. All of thie in less thqn l4OO 3q. ft. ond consfru€tion cosls hove bean definilely kept in mind in the overall design of the home.

This attractive home has been designed for the family that wants the largest amount of space for tJreir building dollars. It will satisfy the wants and desires of two generations in a relatively small area and prove that thoughtful planning, rather than unlimited space, is the prime requisite when building a home.

The straight clean lines of the gable roo{ _has been made possible due to the rectangle desigrr of the floor plan. Many features add interest and variety to the exterior. .,4. wide fascia emphasizes the crispness of the de. sign. Vertical board-on-board sidins ties in with the wood roofing. Aluminum iindot"s have been used throughout the home except for the dramatic use of the stationaiv ribbed-glass panels on the front wall of th! garage. Note how the windows in the front bedrooms tie in with the framed screen panel design.

Traffic from the entry hall flows in anv direction without rr,r,oying detours througir rooms.

The dressing area off the master bedroom contains both a wardrobe and a pullman lavatory. Built-in drawers in both of these units provide additional storage. The shower and water closet are located in the separate bath. The family bath is backed-up to the master bath to save on plumbing costs. It features both a linen and pullman lavatory plus a partially concealed water closet.

At the rear of both the family and living rooms, sliding glass doors look out to a lawn and garden, framed by shrubbery and tall trees. These glass areas increase the apparent size of both rooms which are already ample.

The kitchen is a warm, inviting room where o'work" is so easy it really doesn't deserve the name. It is a vision of loveliness and efficiency with today's built-ins. A wide windolv provides adequate lighting next to the convenient eating nook.

The all-purpose family room is partially open to the kitchen. A shoulder high win. dow facilitates the placing of furniture.

FCIREST IAP. srDt[f0 TETUIPERED and PRITl|IED

RESULT OF YEARS OF RESEARCH AND TESTING

TETPERED to perfection by Forest Fiber technicians for exterior durability, dimensional stability, superior dent-resistance, maximum workability. Engineered hard but not brittle so nails go in smoothly and stay seated. Tempered exactly right for siding demands.

PRIMED by Forest Fiber technical wizards for a smooth, uniform surface that makes painting easier and faster. Actually primed with a paint coat that is fused on at 3b5oF. under rigid control. This allows you 90 days in which to apply the finish paint coats. Back is also sealed.

NEW 2 in I TIME-SAV|N? PROFTT-MAKIN? COMEINATION

A

enioyed lhe

ot LA Hoo-Hoo-Ettes

Los Angeles Hoo-Hoo-Ettes Give Big "Bosses Nite" Blast

The "Lumber-Jills" r:elelirated their eighth annual "Bosses Night" l'ebruary ll. 1963 in the Blossom Room of the Hollywood lloo-sevelt Hotel, when more than 200 "()uys and I)olls" turned out to honor the members of Los Aneeles Hoo-Hoo-Ette (.lub 1.

Anne ]Iurra)-, IoLrn<lcr

fhe componies which

O. M. Hill Lbr. Co.

Jomeson [br. Co.

E. J. Stonton & Son, Inc.

Commerciol Lbr. Co.

Terry [br. Co.

Mullin Lbr. Co.

Penberlhy Lbr. Co.

the organiza

tion. along with president Phyllis Hawkins. ertencled the hand of welc'ome to the "'I-on lJartarras"oI the Soutlrern California lrrmher lrusine,.s. and Kathleen Hughes, secretar\, of the lumber ladies club, introdu(:ed all members and guests. Ruth Armand started the show on the road after several understan,lable delavs.

During and follor'ring dinner. the lllack Cats danced with their "Girls Fridav'' to the tunes of Sir Charles Baker and his e\cellent ( ombo. The speaker of the evening \\as dean of the Los Angeles Hoo-Hoo Club 2. Dee (1. Esslev. prominent wholesale distributor. 'l'he onlr serious ptrrt of his talk

donoted door prizes for "Bosses Night" of the los Angeles Hoo-Hoo-Ette Club:f l:

Angeles Hdwd. Co.

Owens-Porks [br. Co.

Bohnhoft Lbr. Co.

Pocific Modison Lbr. Co.

Allied Veneer

Torter, Websler & Johnson

Jomes S. Iindermon

Torzono Lbr Co,

U. S. Plywood Corp.

Horry H. White Lbr.

Roy Foresl Products Co.

Stohl Lbr. Co., Inc.

Sonford-Lussier, Inc.

Hommond Lbr. Co.

Simmons Hdwd. Co.

Polm Ave. [br. Co.

Twin Horbors lbr. Co.

B. W. Rondoll Lbr. Co., Inc.

D. C. Essley & Son

Mt. Whitney Lbr. Co.

CATIFORNIA TUIIIEI IIERCHANT

covered the various species of trees-the As usual the afiair was a complete suc. balance kept the folks in stitches with de- cess from start to finish. The "Gals" really livery of his many, many jokes. .have the know-how when they entertain

their bosses. From cocktails to dinner to dancing to door prizes and entertainment the evening was an outstanding event.

FINGER JOINT SHAPERS

FINGER JOINT ASSEI/IBLY MACHINES

PANET SAWS/CUT OFF SAWS/JOTNTER STANDS

GtuE PU,r^PS/CONVEYORS/BOR|NG MACHTNES

BAND RESAW/RIP SAWS/CUSTOM TVIACH|NERY

Big Meeting Marks Aggressive Program of LASC

.\rr ittlt'rrrlattct'r-,f 225 retailt'rs. rvholesalt'rs" building rlt'partnrent oflir'ials from l-os Angt'les and other Southerrr California t:ities- rnade the Fel,ruarr' 27th mct'ting oI tlrt' Lumlier Asso<'iatiorr of Soutlu'rn Cali{orrria one oI thc lriggest irr recent vears. Ht,ltl at the (lhartt,r'House in Anaheim" tht'meetinq licgan u,ith the r'otktail hour at 6:00 P.N,|.. followerl lrv an ertt'llt'nt dinntr anrl lrrogram. \lain speaker uns John (1. \'lrinnirrg. Llt'rreral \larragtr',,f tlre Builrling- and Saft'tv l)cpallrrrt'rrt of tlrt'(iitv of l-os

Angeles. Also speaking was Walter Ilrugger. Ilesearch Engirrt't'r of L..4..'s IJuildin g Department.

On Aliril 25. LASC is planning a novel ert'ning for the I)url)ose of installing the nen oflicers and giling recognition to the outgoing slak'. The 5.S. Princt:ss, *'hit'h dock.s at the Ports o'Call Restaurturt in San Pedro. has been chartert'd from 7:(X) I).\'l. to l0:00 P.\1. Thert'will be a llrflet dinner" r'ocktail horrr arrtl Harvaiitrn lrrd dance music lrv a combo.

HATDLIilG AND DRYII|G COSTS WITH AUT(,rUlATICDN

How con o Moore syslem cut your costs? lt con cul your cosls becouse the syslem is cuslom designed to fit your plont ond your problems. All the equipment used in the syslem is engineered to give you moximum produclion ql minimum cosls . , without socrificing quolity.

A Moore syslem includes mony componenl porls which qre recognized by the industry os being the besl engineered, best built, most productiye equipment ovoiloble. This includes such equipment os kilns, unslockers, sorlers, slockers, forced oir dryers, ond conveyors which ore monufoclured by Moore,

Why do lhese syslems work so hord for you? Becouse lhey ore bocked by more lhon 80 yeors of reseorch ond development for solving lhe drying ond hondling problems of the wood products industry.

Call yat llloore rcpretentatiae today and get the conplete !tor|.

U.5. Plywood Joins Americqn Hordboord Associotion

I nittrl Statt's ['lr rvootl (]orporatiorr lrls joirred the .\tntrit'att llarrllrotrrtl Associaliorr- I't'r'oming its trrr'lItlr nrernlrer" rt'r'r,t'rlittg to inr illlnoun( ('rnl'nI l,t J)r,rralcl Lini illt'. llrt' tratlt' 9r(]ul): ('\('('rl lirt'st'r'retarv.

G. E. 'I-on,cr. rnanilger. Lehtrnitt' I)larrt. Lelranon. Olt'gon. uill lt'prcsent L nitt'ri Sttrtcs Pll.rvoorl as arr Association dirt'r'tor. A. H. Rtruch has lrt't'n alrpointed to tht' Asso<'itrtion's Techrrical (lommitte. .Appointrnt'nts to the Assot iatiorr's l)roductiorr and l)romotional (lommittt'es lvill be made at tr later datt'.

With the adrnission of I rritetl Statt's Plvrr'ood. Lirrvillt, r't'porterl that 12 of rlrc nation',* hartll,olrrl Producer,. har.' 1,,','orn,' nrpmlrer'; of the Associatiorr rvhich r('l)r'('s('nts nt'arlr'9[i I)('r('('nI oi the harr'1. board rnurrrrfacturcd in this ( ounl.r\'.

to Right) Chorles A. Iewis, Director, Consiruction qnd Moteriols Ofiice. Depqrlment of Ccmmerce; Pqvl B. Shoemoker, Presidenf of the Americon Hordboord Associolion, qnd Tom Moson, Direclor, Forest Products Division, Deporlmenf of Commerce, inspect one of the new ponel producfs monufoclured by one of the Associotion's member componies. Occosion for lhe meeting wos the speciol preview showing in Woshington, D.C. of the Associolion's new molion piclure, "Time of Chonge," for more thon 60 government represenlolives. Eorlier in lhe some week,54 New York-hmdquorlered trode ond (onsumer mogozine editors ottended on eorly-morning "Time of Chonge" showing ol the Goslight Club in thot cily.

Big Turnout for Dubs Son Jose Colcutto

Dubs. Inc.. hcl<l its I66th monthll-orrting at the San Jose Golf CIub on Febnrarv -|5. The meeting was sponsored br'"the Cheinr Bovs" and rvas organized bt, F.ddie l)uino. the congenial Pro o[ the San Jose Clulr.

As usual at tht' San Jose mt'etings of Dubs. everything rvas perfect; nice n't'ather. ercellerrt ('ourse condition. and a delicious dinner. liddit' I)uino rigged u1i t]re annual Calr:utta l)ool and the big monev winrrt'r was the team of 'lom Grav. Cord,rrr Davis. John Prime and .l-d Perton.

The second place team ('onsistcd of Chas. Lar-.orr. J. Barnett. A. Erickson and Tom Crar (he rvanted to be srrre of winning). Third lilace *'inners 'rvere J. I)estruel. Valt Hjort, I-lovd Swiger and Dick NIerritt. In fourth place, but still in lhe scratch, were Ernie Pieper, Paul Cabonly" Ilov Sjolund and llob Kilgore.

Dulrs played its l67th tourney on }Iarch 22. at the N{enlo Country Club in S'oodside, anti has scheduled a big no host met-'t at the Silverado Country Club near Napa on April 19.

PRODUCTS CO. YOUR BEST BUY IN GERTIFIED KILN DRIED REDvl/OOD

TH IS IS THE MONTH

This qd is running in the next issue of Sunset Mogozine ond other publicotions. Fence stoining lime produces lots of profttoble soles. Be sure you cosh in on Olympic Stoin's efieclive consumer odvertising compoign ond get your shqre.

Here's the plan: First tell your neighbor that you're going to stain the fence all by yourself. And that you're going to use Olympic Stain. Then tell him how Olympic keeps fences looking sharp years longer than ordinary stains or shake paint. (Now have him hold the brush while you explain further.)

Point out that Olympic contains much more pigmgnt, more oil, and a powerful wood preservative. Then let

him take a couple of strokes to see how easy Olympic goes on, how it penetrates the wood without forming a film. Explain that Olympic lets the wood breathe so it can't crack, peel or blister. (And how Olympic will give you double your money back if it does.)

By this time you should have your neighbor pretty well hooked. Unless, of course, he's read Tom Sawyer. Or this issue of Sunset.

'ln 3tataa whare law permlta

New Glen Mar Shores Development Launched with Sales Trimmed for Fast Turn

Like most good developers MACCO Realty Co., Paramount, Calif., has evolved many techniques in building and selling homes whi"ch are particularly successful. Their many years in business proves that they have their fingers on the pulse oI the buying public and know how to promote.

MACCO's recent 177 home development

in Huntington Beach proves the point. The new Glen Mar Shores Series capitalizes on an excellent location close to many of the best beaches in the Southland, but more than that it shows a refinement in selling techniques that is seldom duplicated.

One of the excellent innovations is their Sales Pavilion Selection Center. Here pros-

pects can see exactly where the tract is located in relation to beaches, churches, schools, shopping centers, etc, It not only points out these locations, but is a topographical representation of how the area looks from the sky. There are also exciting photographs of activities that are nearby for every resident.

In addition, this pavilion shows the prospect all available elevations and shows which models are still available on a plot plan similar to an airline seat selection chart. Then there are exterior color selec. tion photos and samples of carpeting and interior color choices. With all this contained in one building, the customer can visually consider every aspect of the home he would like to buy.

In a fenced area behind the pavilion are four typical models. Customers can leisurely visit a contemporary, modern, provincial, or traditional environment. There are also facilities for setting down with a customer to cover the financial considerations, finalize on the elevationo colors, etc. which the customer has decided upon. Some of the features include yards, landscaping, wallto-wall carpeting, builrin appliances, sliding patio doors, natural finished wood cabinets, fireplaces and many other desirable conveniences and step saving features.

In making the most of the surrounding Iandscape and to bring out the emotional appeal that goes with sand and surf. MACCO has used exterior wood sidine on

all the elevations in rough sawn cedar, redwood and Lam-Loc Pecky Cedar. These are finished clear or toned to pick-up natural color shadings of the area. MACCO consiptently use large quantities of lumber

products in their developments. Warington Lumber Company, Garden Grove, Calif., has worked with MACCO on many of their major projects. MACCO has several residential as well as apartment projects under

construction at all times, which indicates why they have had to create selling approaches which get the message across fast with a minimurn amount of sales effort towards the customer.

Los Angeles Hoo-Hoo Valentine Party Was a BIG Nisht

Approximately 120 members of Los Angeles Hoo-Hoo Club f2, their wives and guests, attended a gala Valentine's Day dinner. dance at General Lee's in Chinatown on February 14.

After a lively cocktail hour, guests enjoyed the excellent Cantonese food of General Lee's and a Variety Show by the South Bay Sweethearts.

The evening was rounded out by hours of dancing to the music of the Jerry Cambpell Combo.

We have stated in the past that the trophy for "best party givers" has variously passed from the Inland Empire Hoo-Hoo Club, to San Diego to the club in San Fernando Valley. With this recent "Hoo-down" the Los Angeles club now holds the honors, We have just one criticism and suggestion, however. For Pete's sake, let's not have another such affair on a u;eek night! We have an idea that the conduct of the lumber industry in the L.A. area sufiered mightily on the following day!

<- CAPIIONS FOR HOO-HOO PICTURES TO LEFT:

A big, hoppy crowd enioyed lhe qnnuol Volenline's Doy dinner-doncc of Los Angeler Hoo-Hoo. Top row, from lefl: the Creighton Anfinsons qnd Lee snd Gil longley. Middle: Jon U'ren ond lyle Brawster lobout to do the Highlond Fling?1. Right: Foy Modison, Allce Crowley, Dove qnd Belty lashley and Geo. Roberls.

l/liddle row, from left: Stello ond Som Bogosion ond Ecrl Poller. Nerl: we con'l idenlify lhe whole tqble, but do spof Ton ond Wondq Richey, Fronk Oucttrocchi, Ed Difani, ilrs. Ken G6nwoy ond Joe Petrosh. Right: Chuck Droke ond Kothy Hughes.

Botlom row, from left: Jo Doyen. Oliver Olsen, the Wolly Ungos, Al ond l/lrs. Bufkin. Middle: iloyd qnd Bev Olson. Right: Jon U'ren, Lyle Brewsler, Eileen Benson, Bud Oliver lstonding in bockgroundf, Roy Benson, Brownie qnd Shirley l/lorkrtrom ond Don Muller.

And ot fhis Lo Hoo-Hoo toble, top row, from left: Millie lflon Donno ond Jimmie Deqn, Dcvid o:rd Mtrti Culler ond Loir Bowns. lliddle: Eileen Benron, Roz Oliver ond Roy Benson. Righf, omong olherr: Belty ond Don Jewett, Bob Richier ond Mrs. Bob Goylord.

Second row, fron left: Robert Brumfield, Allene Cole qnd Hsrold Cole' Middle: Dove Glesby, ilr. snd Mrs. Horry Shodrick, lAr. ond Mrs. Roy Conoll, Cory Fisher ond ilqrion Fedorc, Righl: Borney ond Theo Lcscoulie. Boftom row, from leftr lucille qnd Dove Glcsby. Middle: Gerlrude Stoddord ond Rex Oxford. Right: Mory ond George Clough.

Scheduled for Northwesl Hqrdwood Meet

Among other features of the semi-annual meeting o{ the North' west Hardwood Association, to be held in Portland on April 12-13, will be a talk on modern hardwood sawmill equipment by Milt Mater of Corvallis, vice president of Mater Division, Appleton Machine Company.

The meeting will be held in Portland's Congress Hotel.

Another feature will be a talk on sawmill design and planning, by Gerald Brunstrom of Seattle, vice president of Tracey, Brunstrom & Dudley, Inc., consulting engineers and architects.

"The Markets for Pacific Northwest Hardwood Lumber" is the subject of a study proj'ect to begin in June. It will be conducted by highly qualified Oregon and Washington personnel, and the Oregon State University has applied to the U.S. Area Redevelopment Administration for the required funds.

This projecg said to be the most important development in the Northwest hardwood economy since the formation of the Association in 1955, will be thoroughly discussed at the semi-annual meeting.

Hot ltem For Spring Sales!', 8.2lll

For informqtion obout lhe Fost-Selling Proftt-Moking Slephenson Cupolos ond .Weolhervones

Oenuine Slephenson Redwood (upolas

Built-in styling with the warmth of Redwood

o ADDED YEl{IllAIlOll at no extra cost. Eliminates problems of condensation, moisture, and paint peeling, keep backs to a minimum. Saves your valuable time. keeping customer calltime. This "silent sen- ygur sentinel" provides NATURAL VENTILATION 365 days a year.

o Ul{UilllEll MARI(ff due to low cost aM high quality. Helps builders sell homes! Perfect for the do-it-yourselfer. Get into this profitable business now!

o AIIDS "CURB lPPEAL," giving the distinctive touch that helps sell homes.

o 0UAUTY BUILI of lifetime Redwood. Rugged construction. One inch or thicker lumber throughout, even on louvers. All edges beautifully rounded. These symbols of a better-built home sell themselves!

o COMPIEIEIY ASSEilBLEII, all in one carton, easy to stock and sell!

o WEATIIRVAilES-A complete line of standard and deluxe weathervanes gives you a double profit on every sale.

o ilOllERll ilERCHAllOlSll{B provided at no cost. Folders, stuffers, ad mats, radio commercials, and advertising at local and national levels.

Foresf Burlite Featured as Exterior

Siding in Prize-\Minning Home

ArnericanBuild'er Magazine's Prize'Winning House, Designed by L. C. Maior and Associatcs, Uses Forest Burlite as Exterior Siding on Upper Story of House in Huntington Beach

A unique application of FOREST BURLITE was made by the designers of L. C. Major and Associates, one of the nation's largest home building and design firms, when they used Tempered FOREST BURLITE on the exterior of a Southern California home.

The forward-looking architectural firm is very quick to develop and utilize new ideas and concepts in bu:lding materials. Here they have added to the rustic exterior of the award-winning home by combining BURLITE with heavy batts four feet on center. The BURLITE combines well with the bamboo and palm trees, grape stake fencing, shake roofing, and informal decor

of the home. B. C. Deane was the builder of the homes in the Huntinston Beach development.

The outstanding combination of materials and textures, added to a simple and workable floor plan, give L. C. Major and Associates houses tremendous eye appeal and sales appeal.

FOREST BURLITE is engineered for maximum workability, and saves on.site time in preparation and application. The intriguing burlap t€xture of FOREST BURLITE blends well anywhere that a warm, rich surface is needed. either inside the house or outside,

EED HEA S IS D STOP

FOR LUMBER ANdPLYWOOD

OLD GROWTH DOUGLAS FIR

CUT-TO-trRDER

Sevenday delivery on most specialty orders Dimension, Plank and Timbers.

SERVIEE Weekly cargo shipments packaged for easy handling complete yard lumber inventory for immediate delivery from Wilmington, Calif.

PLYWBOD Complete inventory of Douglas Fir interior and exterior grades for immediate delivery from Wilmington. Plus Mahogany, Birch and Sen decorative plywoods.

FEN E lNG "Coosedar" rustic grape stake style fencing in 4', 5' and 6' lengths of durable Western Red Cedar. Packaged for easy handling from our Wilmington warehouse.

EOOS HEAD TIMBER CO. manufactures Lumber and Plywood for the Retail Lumber Dealers of Southern California with complete inventory at CTlOS HEAD LUMBER AND PLYWBOD EOMPANY wt LMt NcToN, cALIFORNtA Berth 135 r P. O. Box l2l5

Telephones: TE4-5261 SP 5-1f79

Steps Towqrd Consolidqtion?

The results of a study to determine the feasibility of consolidating the major western [orest prodults assor'iat ions \r'as l)resented in February to the board of tmstees of the West Coast Lumbermen's Asso< iation.

The same study by Cre-"ap, I'IcCormick and Paget, international consultants, lvas presented to the Douglas Fir Plywood Association directors. W'estern Pine Association directors were also scheduled to receive the report.

The WCLA and DFPA directors agreed to set up a steering committee oI industry principals to study the possibilities oI de" veloping a practical plan which would re-

ceive solid industry support and which would resolve legal and other problems.

In general the feasibility study pointed out where such a consolidation uould eliminatc duplication of efiorts in commorr fields such as tra{Iit:. safetv. irrsurance. forestry and field service work.

It pointed out that more e{Iective results could be achieved by a unified program in such areas as promotion, building code work, intensified selling, and researt,h to meet new demands at the market place.

The feasibility report indicatei that this consolidation would strengthen wood's efforts to comltat the inroads beine made bv other l,uilding malerials bv conccntrating action power in one main program.

The feasibility report proposed a plan

which would protect and safeguard the rights of each main segment of the indus' try: plywood, fir lumber and pine lumber. Strong sub-officers would be set up in each of the various districts to handle purelv local problems in thc {ourteen-state regiorr. Adequate repre-sentation nould be provided lor large and small member mills, fol pqeen and dry producers, for various pl1'wood groups.

In appro'r'ing in principle the basic thinking in the feasibilitv report, the trustees of the West Coast Lumbermen's Association insisted that the practicability ,stud1should includt: r'onsultation u'ith all member-s to fully explore tht' reasons for u'orking together and the benefits to be deriled from this action.

A strong point made in the {easihility study is the need for combined research bv lumber and plywood producers to encourage the broader use of the two basic wood products. Research projects would go into the entire area o{ exploring new methods to use lumber and plywood, new techniques in componenting, fabrication. pre-finishing, pre-cutting and remanufacture to produce products to compete with other materials and to better serve the construction industry.

In making the initial feasibility stud1., some 80 firms rvere contacted by the management firm in the lvestern states to get ideas and suggestions from a rvide spectrum o{ the industry, including small and large mills. green and dry producers and all categories of plywood producers. The results of the extended studv are expected to he availahle n ithin the n"it .i* months.

IASC Plons Clinic

A two-day clinic on Store Layout and Product Display, sponsored by the Lumber Association of Southern California. i-s scheduled {or N{ay 6 and, 7 at the Holl1.wood Knickerbocker Hotel. It is beine conducted by Harper Mitchell. whose previous presentations hefore the Western Retail Lumbermen's Association in Oreson and S'ashinglorr have l,een enthusiaslicalll' r'eceived.

Subjects to be covered: The changing character of markets and methods in building materials retailing; the sales-engineered story lar-out; product display and customer service in the war,ehouse; modern display methods to give your products a selling role, your customers a buying role; and, cheerful colors and good store Iighting enhance product appeal and stimulate buying.

It is reported that a number of persons have already signed up for the clinic, but that an additional number can still be enrolled.

Better call LASC immediately-in Burbank, Vlctoria 9-646I-and make yoar reservation.

for the textured QUATITY PIl{E ...forprompt dependable service. just

Brain-washed selling is not our fish!

A parrot can be taught a sales talk. A tape re' corder can recite the advantages of any item. But neither can tell the difierence between a customer who needs plywood, and one who wants a load of brick. Our friends look to us for freedom of choice -independence from high-powered canned insistence on: not what you need, but what someone wants to sell. We believe that our independence means better service Ior you. Come in and ask us to prove it.

Time-saoing seroice on:

The beet in softwood and lurtluood. Plyuooil.t . Formica I|Ionkeypoil Plyoood . . . Masonirz Branil Harilboard.

955 South Alameda Street Los Angeleg California MAdison 7-0057

Member of National Plvwood Distributors Association

INTERNATIONAT CONCATENATED ORDER OF I{OO.IIOO

Do YOUR Besf for YOUR Industry

THROUGH HOO.HOTA UNITED LT]MBER INDUSTRY

THE FRAIERNAL ORDER OF LTJMBERMEN

1. Hoo-Hoo stands for Health, Happiness, Long Life, Friendship, Confidence, Education.

2, Hoo-Hoo gives you contact with live, energetic and progressive lumbermen in all branches of the business, and from this contact valuable ideas and great inspiration may be had for the asking. You can learn in a few minutes what it took other men years to learn. You get through giving. C-o-operation is the thing!

,,.lurt";;lf; J""H,ilT"*f ,f"n??:fr:i?. ji'""h'ti"JlfT; I O I n the industry. Fraternal fellowship results in tolerance and I understanding with benefit to the industry and its service to humanity.

New members mean added strcngth, addeil shength mean6 n OW ! greater accomplishment and greater accomplishment brlngs larger individual benefits. Lct us get strong togethen

APPLICATION BLANK

CITY

Plywood available in V8'l 3/16", l/4" & 3/4" up to 4'x 10'

r TEAK o WALNUT T BIRCH o CHERRY

o ROSEWOOD o ZEBRA r SEN r ELM r OAK o NARRA o DAO

Pioin Sliccd, Book llotched, Seguence illatched Foce Veneers,' or Quortercd Foce Venecrs

All V-Grooved Woll Poneling Mis-motched. V-Grooves color toned. Either Unfinished or Pref in ished.

IMMEDIATE WEST COAST DELIVERY

Hot ltem for Spring Soles!

Distributed exclusively in the Southern California area by The California Door Co. of Los Angeles, the Stephenson line of genuine redwood cupolas and solid cast aluminum weathervanes offers retailers a big opportunity to do a brisk business on a high-profit item.

Home owners, whether doing spring remodeling or building anew, are immediately atttracted to these attractive and practical adornments to the house.

Cost of the ready-to-install Stephenson redwood cupolas is lowabout one-third of that of custom-built items. Quality is excellent, with sturdy construction of lifetime California redwood; one-inch or thicker lumber is used throuehout, even for the louvers. Joints are mitered and tightly fitted. Roof edges and louvers are nicely rounded. This is a high quality millwork producto all packed in one heavy duty carton.

Art Parkins, general manager of distributor Caldoor, also points out that, in addition to being attractive roof decorations, the cupolas are highly efficient attic ventilators. They help solve many condensation problems, and can lower attic temperatures 20 degrees or more, to cool the rooms below for more comfortable living and restful sleep.

The cupolas are architecturally designed to blend with any type of home-modern, ranch, contemporary, split-level or Colonial. They are available in 12 models, and in sizes from 24 inchesby 24 inches square at the base to 48 inches by 48 inches. They will fit any home, garage, motel, service station or commercial building.

Stephenson weathervanes are available with a good selection of life-like ornamental figures. General appearance is a black ham. mered effect like wrought iron. Deluxe models have gold color ornaments.

The weathervanes are simple to install on Stephenson cupolas or directly on the roofs of homes and garages. They have great appeal to the thousands and thousands of homeowners in tract developments who are seeking to add a distinctive touch to their dwellings.

Caldoor has available modern merchandising materials and displays to help you sell this big spring item. For more sales, higher profits, call your Caldoor salesman now-in Los Angeles, LUdlow 8-2141.

Architects favor wood decking for exposed ceilings in homes, churches, schools and commercial buildings. Wood ofters excellent insulation value, strength and beauty.

And NOW Direct Shipments via CARGO, RAIL and TRUGK

LONG DIMENSION-Complete Stock ot Dock-SPECtAt

SPECIATTY IIEMS

Douglos

"Let us corry your inventory-Reduce your investment"

PERSONALS

Frank (Orisinal) Billings, of California Pacific Lumber's San Francisco office, took his usual March sabbatical in Aspen, Colorado, where he reported great skiing on three inches of powder, and most important, the snow bunnies abundant and grading out Clear, All Heart . . and then some.

Ken O'Neill, head of O'Neill & Ellis Lumber Co., Campbell, announced the association of Hal Brown with his firm last month. Brown had formerly been in sales for Hubbard & Johnson Lumber Co. at the Port of Redwood City.

Olen H. Carter announced his retirement as manager of Genesco Corp. last month.

Genesco, which operates retail yards at Brentwood, Tracy, Newman and Patterson, will now be managed by "Van" Yanluven, former manager of the Tracy yard.

Robert B. Holder, formerly with the Direct Administrative Service of AFPI at 'Washington, D.C., joined the International Concatenated Order of Hoo-Hoo as a field representative on March 11. A graduate of Georgia's School of Forestry, Holder worked as area supervisor in Tennessee for the Wood Procurement Department of Champion Papers, fnc. prior to joining AFPI. In his new role with Hoo-Hoo. Holder wiII work with local Hoo-Hoo clubs and assist them with their'Wood Promotion campaigns. In addition, he will also act as liaison man between Hoo-Hoo and the various lumber, plywood and building materials trade associations.

I(l(|K F(|R THIS BRAND When You Buy ffi"PRESSURE TREATEII LUMBER

D. G. Burnett has been named manager of Brentwood Lumber Company. Burnett formerly had been with McCormick & Baxter at Stockton, and at one time was with Santa Fe Lumber's Port of Stockton operation.

K-D Cedar Supply's Merv Kier and Bill Lowe visited their Pacific Northwest cedar suppliers during the second week of March. K-D Cedar Supply represents McDonald Cedar Products, Ltd., Lamford Cedar, Ltd., and T\rmac Lumber Co., Inc. The company carries a complete line of western red, incense, Alaska yellow, foundation and cedar fencing at its Hayward yard.

Hank Brown, former salesmanager of Hubbard & Johnson Lumber Co. at the Port of Redwood City, is now with Campbell (Calif.) builder EarI Tanner, head of Tanner Construction Co. and Valleydale Construction Co.

Stan llulett, salesmanager of Willits Redwood Products, began his annual spring training with a sales jaunt through the Midwest and South and was last seen headed for home with a bushel of orders clutched in his hot lil' hand.

Hollow Tree's new salesmanager, Jim Maher, flew to Hawaii during mid-March for a business conference and, of course, a quick check on the action around \traikiki Beach where he found the scenery "ideal for the poor tired lumberman."

Max Hill of the O. M. Hill Lumber Co., Montebello had a wonderful one-week vacation around the middle of March. He and his wife, Margie, accompanied the Dodgers to their training camp at Vero Beach, Florida, where they spent a week just having fun and getting acquainted. Max says all the team are pretty good card players, and from all reports Max is getting well known by all of the Dodger players, managers, business agents, and of course' Walter O'Malley. If anyone ever did like baseball it is Max, and he has returned bursting at the seams with really full information on every player. This is a new kind of vacation-and apparently fun for all.

Corrine and Joe Adams have bought a new home at Del Webb's Sun City, 22 miles from Riverside. They hope to be moving in by the first of May. Corrine has been "Girl Friday" for Max Hill and Frank Rooney of the O. M. Hill Lumber Co., Montebello, Calif,, and reports that she regrets having to leave her wonderful association with the firm but wants to take it easy for a while.

Mabel Staser, after enjoying a life of leisure for several years, is returning to take over the job at O. M. Hill. Welcome back to the lumber ranks, Mabel!

Seer of The House of Ancients, C. D. LeMaster, and good wife Gertrude, have just returned to Sacramento after jetting to Hawaii on February 25, for a month's vacation and sight-seeing safari through all the major islands, and a visit in Honolulu with friends and members of Honolulu HooHoo Club 142.

Ifarry Merlo, of Cloverdale, spent most of the month of February in the Midwest on Rockport Redwood Company business.

Hollywood Jr. Twins Are All.Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors. for here are two all purpose doors...COMB|NAT|oN SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonlze with any interior styling.

ilotethese4-ilr-l ADI|ANTAGE|S

Comfort

a fhe Hollywood Ji Twln3 p€rmit morr light ln titchen and seruice porch6.

a Give edqquate e.sy ventilatlon.

a lns€ct-tlght, rust.prmf scre€ns.

a Sash Glass ruy be cle.ned with ease.

Convenience

a No more detoufing around a supc.tlu. ous extaa door with an armful ot bundles.

a No more s.gging, flimsy scrcen doors which invite inkude6.

o Acts as an rddition.l protectlon for housewife. ShG may conveFe with out. sideF threugh sash opening without unlcking thc d@r.

a Burglar.pr@1. A simple touch ot fin. geF l*ks sash.

$l Economy

a Saffi buying a Sash, Scr€en and Storm D@r. Holl)ryood Jrs. are all 3 combined into I door.

o Saves on hardware, hanging and painting.

Saves on expensive replac€ments. Saves space The Holl!ryood Jr Twins m8y be hung to swing in or out. Leav€s available floor space which is usually lost in *itchen or cntry way. (,lf Ponel or Flush

o Hollyw@d Jr. Twins give yil your choice of a panel or flush d@. to hermonize with any style architeclure or interior drslgn.

a Flu.h d@F availabl. ln Philipplne Luaun, Ori.ntal Ash (Scn) q Bi.ch.

a Pancl d6E avrilablc in pine only.

FIRST CALL HOBBS WALL for

0AHIIAR 0r C0ililil0 tutiltl$

APRIT

Imported Hardwood Plywood AssociationApril 2. Monthly Iuncheon, Gino's Restaurant, Front and Clay Streets, San Francisco.

American Chemical Society-April 3. Biltmore Hotel in Los Angeles. Symposium on the weatherability of wood.

San Joaquin Hoo-Hoo Club 3l-April 5. Fun Nite, Legion Post 509, Fresno.

Southern Pine Association-April 6-8. Machinery and Equipment Exposition, Municipal Auditorium, New Orleans.

Los Angel,es Hoo-Hoo-Ette CIub f,l-Aprit 8. 6:29 at Tahitian Village, 8825 Rosecrans, Downey.

Humboldt Hoo-Hoo-Ette CIub 9-April 9. Concat, Oasis Town House. Eureka.

San Francisco Hoo-Hoo-Ette ClubApril 9. Dinner meeting, Torino's Restaurant, San Francisco.

San Fernando Valley Hoo-Hoo-Ette S6-April 10. Dinner meeting at Bill Storey's Restaurant, 4100 Cahuenga Blvd., North Hollywood.

Santa Clara Yalley Hno-IIoo Club 170-April 11. Lumber Dealer Sales Program, Chez Yvonne Restaurant, Mt. View.

Northwest Hardwood Association-April 12-13. Semi-annual meeting, Congress Hotel, Portland, Oregon.

Sacramento Hoo-Hoo Club 109-April 1?. Dinner meeting, Country Club Lanes.

Los Angeles Hoo-Hoo Club #2-April 19. Concat Night at Lakewood Country Club in Lakewood. Golf, concat, dinner and entertainment.

Redwood Empire Hoo-Hoo Club 65-April 19. Los Robles Lodge, Elmer McDade chairman.

Dubs, Ltd.-April 19. Monthly tournament, Silverado Country CIub, Napa, reservations a must.

Lumber Merchants Association of Northern California-April 21-23. Twenty-Third Annual Convention, Ahwahnee Hotel, Yosemite National Park,

San Francisco Hoo-Hoo Club 9 and Oakland Hoo-Hoo Club 39April 22. Baseball Nite, Giants vs. Cincinnati, dinner Engler's Cafe. San Francisco.

Building Research Institute-April 23-25- 1963 Spring Conference, Shoreham Hotel, Washington, D,C.

Lumber Association of Southern CaliforniaApril 25. Annual installation of officers and "Elospitality Night." The Association has chartered the S.S. Princess from 7:00 P,M. to 10:00 P.M, which departs from the dock at the Ports o' Call Restaurant in San Pedro. There will be a buffet dinner. cocktails and Hawaiian and dance music from a combo.

National-American Wholesale Lumber Association-April 25-27. Annual meeting at the Roosevelt Hotel, New Orleans.

Hoo-Hoo-Ette Clubs of California-April 27-28. First Annual Convention, Del Webb Towne House, San Fraicisco, Myrtle Heney, Lamon Lumber Company, chairman.

MAY

National Building Material Distributors AssociationMay 5-8. Eleventh annual convention, Roosevelt Hotel, New Orleans.

LASC Store Clinic-May 6-7. TVo-day clinic on store layout and product display, conducted by Harper Mitchell and sponsored by Lumber Association of Southern California. Hollywood Knickerbocker Hotel.

American Hardboard Association-May 7-9. Semi-annual meeting, St. Francis Hotel in San Francisco.

San Francisco Eoo-Hoo-Ette Club 3-April 9. Dinner meeting, Club 170-May 9. Joint Concat, Chez Yvonne Restaurant, Mt. View.

ptne, hemlock, cedqr ...(|nd heods-up

Arizonc Retail Lumber and Builders Supply Association-May 9.11. Annual convention, Mountain Shadows Resort Hotel, near Scotts- dale.

Redwood Empire Hoo-Hoo CluL-May 10. Mill and woods tour of Union Lumber Co., golf at Little River ,Country ,C'lub, Bob Shannon host.

Oakland Eoo-Hoo Club 39-May lZ. Annual Reveille, golf, dinner and entertainment at Castlewood Country Club, pleasanton. Dubs, Ltd.-May 1?. Monthly tournament to be hetd in conjunc- tion with Oakland Reveille, Castlewood Country Club, pleasanton.

DIAMOND NATIONAL TO ACOUIRE SCHWABACHER-FREY ON WEST COAST

William H. Walters, chairman and president, Diamond National Corporation, has announced that an agr€ement in principle had beerr reached to acquire Schwabacher-Frey, Inc., pioneer financial and business printing firm in San Francisco.

-The acquisition of Schwabacher-Frey will involve an exchange of stock, according to Mr. Walters. Negotiations have been conducted between Diamond National and Jimes H. Schwabacher, Jr., president of the San Francisco firm.

Frank L. Paganini, head of Diamond National's West Coast plinting operations, will direct the afiairs of Schwabacher-Frey. The company was founded in 1905 by the late James H. Schwabacher, Sr., and Albert E. Schwabachlr, who is senior partner of Schwabacher & Co., investment bankers.

Schwabacher-Frey has a manufacturing plant and an office stationery retail center in San Francisco. It also operates a plant in Los Angeles and does business throughout the Western siates. _ Diamond National, which operates 42 plants in the United States, Canada and Western Europe, is a majbr producer of packaging materials, paperboard, molded-pulp, lumber, matches a"d wood products.

Deolers Toke Advontoge of TV Network locol Tie-lns

__Building material dealer local advertising to take advantage of TV letwork_product promotions is bn the increa.., it is repirted by Georgia-Pacific Corp.

The company's current NBC-TV Saturday sports program, and an upcoming ABC-TV series, have sparked requests by dealers for assistance in setting up local TV and radio spots and news. paper tie-in advertising, according to E. L. Kimball, G-P's sales promotion manager.

Result is a new 60-piece "Dealer TV Tie-In Kit,, that started moving to particpating dealers the end of February. It is the latest in a series of G-P plywood and lumber sales aids.

The kit, a lightweight filing case three inches thick, contains l0 photos for TV use, 10 storyboards for local TV spots, 8 radio spot scripts, 25 newspaper ad mats in various sizes, storyboards of current G-P commercials on NBC-TV's o'sports International,, and those planned for ABC-TV's ooWide World of Sports" starting April 6, and ad mat proofs for pasteups, Kimball said.

Now available to dealers in limited quantity through local G-P wholesale distribution centers, the "kit" program lncludes special help for dealers in tailoring the new material to their individual promotion needs.

"Much of the increasing dealer interest in tie-ins is attributable to direct results from our initial network promotions," Kimball indicated. "Individual market areas report hundreds of dealer referrals from each network show through Western Union Operator 25, and more than 30,000 of our home plan books stocked by dealers were sold from the initial network test ofier-at $1 per book."

HARDBOARD

(Continued lrom Page l2)

facturers publish guides suggesting apph' cations for hardboard.

Some of these are aimed directlv at the builder and architect, and others are aimed at the consumer, with titles such as: ttYour Second Home," "A Professional Guide to Room Planning and Interior Decoration," and "Hints to the Handyman."

Additionally, the Amcrican Hardboard Association has made available a simple guide to the kinds of hardboard in its publication. "Commercial Standards for Hardboard."

The purpo-.e o[ this Commercial Standard is to establish a nationally recognized industry standard for hardboard. It is also intended to provide an efiective volttntarv basis for the common understanding of those concerned with the manufacture, sale, and use of hardboard and to promote fair competition.

The basic commercial tvpes of hardboard are classified therein as Standard, Terupered and Service.

Standard hardboard is a product in substantially the same form as when it comes from the manufacturing press, except for minor processing steps such as humidification and trimming to size. It has high

Wood-grcined finished ponels in c wide voriety of cherry, teqk, wolnul, elm ond ook surfqce treolmenls ore liferolly "ql home" in every rmm in 116 h6u3s-flsm fomily loom, lo kitch.n, to living roomblending wilh every decor from Eorly Americon to trqdilionql ond contemporory,

strength and water resistance, is generally strength, and water resistance are needed. suitable for applications where good ma- such as in furniture and cabinet work. chinability, finishing characteristics, (Contiru"red, on Page 44)

QUAIITY It the main insredient in all SECURITY PAINTS

Call

catalog with prices & color chart

Fortified with SRO-l0l to protect the beouty of the redwood from destructive elements. Only heoted-treoted oils ore used. Contoins no rosin. Strong duroble film no crocking. Security Points moke the

finish.

HARDBOARD

(Continued, trorn Page 42)

Tempered hardboard is standard board which has been impregnated with a siccative material such as drying oil blends of oxidizing resin which are stabilized by baking or other heating. It has substantially improved properties of stifiness, strength, hardness, and resistance to water and abrasion, as compared to standard bardboard. Examples of uses of tempered hardboard include wearing surfaces, storage bins, high quality finishing, durable toys, and exterior paneling.

Service ha.rdboard has somewhat less strength than standard hardboard, and is

used where its lower weight is advantageous, and where moderate machinability, finishing characteristics, water resistance, and strength are suitable. Interior paneling is an example of its use. Tempered service hardboard also is available.

Treated hardboard is that which has been processed with special additives during manufacture or processed after manufacture with superficial surface treatments, such as with oils or resins, usually followed by heating to give moderate improvement to standard or service hardboards.

Hardboard is classified by surface finish into smooth-one-side (Sf S and smooth

two-sides (S2S).

Detail requirements for thickness, water absorption, thickness swelling, modulus of rupture, and tensile strength must conform to lirnits shown in the eomtnereial standard in order to be labeled in each classification.

In addition, hardboard is produced in a variety of special products, especiallv designed for such purposes as conl'enience of application, decorative efiect or particular engineering requirements. Information and specifications for final properties, surface treatments, or glue line strengtl of these special products are not covered by the standard, but are obtainable from individual manufacturers.

These manufacturers also invite requests {or hardboard to meet unusually strict requirements. If you have a problem for their special production faeilities, just contact any local or factory representative.

Some of the special products which are available from one or more manufacturers:

Textured hardboards are hardboards which have a surface texture or pattern which has been pressed or machined into the surface, such as:

Tile Pattern is tempered S2S or SIS hardboard having pressed or mechanically scored grooves, usually spaced 4t'on center each direction forming 4".squares on one surface. These are usually available in l/e,' and 3/16" thicknesses.

Embossed Pattern is hardboard which has a pattern impressed into one surface. Among the patterns available are leather, wood grain, and basket weave.

Striated Pattern is hardboard which has a surface similar to combed wood, achieved either by pressing or by machining after pressing.

Grooved Hardboard is hardboard having (Contiwed, on Page 54)

ffix'"

ffDAR (erfigrade lhingles (eilisplif thakes (omposilion lhingles

JidewallJhakel 6 Jhingles

All Roofing Maferials

Wholesole Only-Since 1925

(()iIPTEIE [.(.1 JI()ff AVAII.ABTT

TRUff 6 IRAlLtR or ilRL0AD

Feolvring: ROOF-TOP DELIVERY!

NPDA Members Meet in Vegos

The National Plywood Distributors Association held the last of its current series of Regional meetinpp at the Sahara Hotel in Las Vegas on February l4th and l5th.

The Western Regional Meeting started with a social hour followed by dinner with First Vice President Leonard H. Crofoot presiding. NPDA President Joseph R. Gray of Tampa, Florida gave a report covering the meetings held in Washington, D.C., Chicago and Atlanta. Richard Fenton of Southern California

Plywood Association presented some observations on the unionmanagement relations and the impact the unions are having on businesses across the nation, The remaining portion of the meeting was devoted to story telling and nobody knows to this day who is the best "yarn-spinner" in our industry.

Friday morning was devoted to golf on the fine Las Vegas courses with luncheon at l:00 P.M. followed by President Gray calling the general business session to order at 2:00 P.M. The a{ternoon program included talks on the following:

Modern Internal Security by Jonas Heaton, Assistant General Manager, Pinkerton's National Detective Agency, Inc., San Francisco.

Treated Plywood and Industrial ltems-Jobber Sales Helps by Richard E. Anderson, Regional Manager, Douglas Fir Plywood Association, South Gate, California.

Are Your Salesmen Properly Trained? by Walter C. Jennison, Vice President-Sales, Pacific Wood Products Co., Los Angeles, California.

Idea Gleaner Forum with audience participation where many of the problems of plywood distribution were covered, with Leonard E. Hall, General Manager, Lumber Products, Portland and Dean Trumbo, of the Trumbo Company of Portland.

The general session was adjourned by President Gray and all in attendance were joined by their wives for a social hour prior to dinner.

Mr. Mahlon Munson, Managing Director of the National Plvwood Distributors Association handled the arrangements for the meeting. Ninety acting and associate members of the NPDA were present.

GEE WHIZ, OTYMPIC!A STAIN ON THE MONTH OF MAY?

To those who feel special 'monthst and 'weeks' are even now too much to endure, Oylmpic Stain is creating a monster.

It is "National Get Your Neighbor To Help You Stain The Fence" Month. Once considered the month of flowers, May has been selected for this signal new honor.

And even if some folks continue preferring flowers to neighbors, NGYNTHYSTF Month carries a special interest {or paint and stain dealers: Olympic Stain is backing up the observance with a compelling advertising campaign in Sunset and other magazines.

The ads are part of a complete program featuring product quality, dealer support, impact advertising and strong merchandising designed for maximum dealer profit, according to John Anderson, president of Olympic Stained Products Company.

"We are dedicated to making more consumers stain-conscious and to developing the tremendous potential for wood stains," Anderson said. "We believe dealers will agree this is a noble cause."

o'Ours will be a 'month' to end all omonths'," he added.

In some quarters this, too, was considered a noble cause.

Wood is our only natural resource being replenished faster than it is being used. This is good news for Americans because nine out of every ten homes are built of wood.

SHIPPERS OF QUATITY WEST COAST LUftTBER

-

DRY or GREENRough or

CAII. US FOR TRANSITS T WE MAINTAIN INVENTORY AT HARBOR

Go with the Leader

ARTESIA DOOR DOES IT AGAIN!

ADCO LEADERSH IP

Herc ponels emerge from infro-red gos drying oven, one of fhe firsl of ifs ki:d in Southern Cqlifornio. Il tckes iust 52 seconds fo dry fully the 2t/z to 3 mills of prirner wilh this prefinishing mqchine. Ponels come cround ond relum by porollel trock for buFing.

Now the prefinished ponels thot have been bufied or burnished cone ofi the line ql tho end of fhc mochinc. The rtondord lim of 0nlsher inrludes Driftwood, Polohlno, Antlque lirch, Nolurol, Whlle Nolunl ond all oiher nslurol wood f,nishes. Curfom finhhc: on olro ovailcble qnd wlll be quotad upon requeil.

NEW PREFIN ISH ING MACHINE

NOW - BEAUTIFUL PREFINISHED PANELSIN ONE OPERATION. ONLY ADCO,S DAIRY VALLEY PREFINISHING DIVISION CAN DO THE JOB RIGHT AND RIGHT NOW.

PANELS OF ANY SIZE, TINTED OR COLORED TO ANY SPECTFTCAT|ON REQUTRED By THE CUSTOMER.

Getyour doors, wolls ond cobinets in step ond in style with the new look, thenew oge, with ADCO's bequtiful prefinished ponels. And remember.. OUR PANELS HAVE A REGULAR FURNITURE FlNlSH. Don't befooled by imitotions. Get the reol thing.

ADCO con prefit ond prefinish the door for ony stondord iomb in the U.S. Doors ore pockoged in tronsporent bogs for viewing;con be hung with the tronsporent bog still on thedoor.No more scrotches, dents or mors. ADCO prefinished ponels con be motched by color lot.Moy even be sonded if dqmoged lqter.

Brodley Point engineers ore qvoiloble to coll ot your convenience of ony time for color consultotion. Go with ADCO. Go with the leoder.

Standardization Debate Rages On

Here ore lhe fallows, seen top left, oll leoders in lheir respective industries, who pul in necrly two hours discussing the Simplificotion Progrum, its pros ond cons, with c big tumout of Club 9 mernbers: Bud Hubbord, Hubbqrd t Johnson Lumber Go., Robert Stermitz, sclesmonoger of Intcnnounlqin Lumber Compony; wholesaler Knute Weidmon, moderolor; Leo Hulett, solesmonoger of Willits Redwood Products Compony; ond Henrik Bull, AlA, o notionolly known orchitecl dnd d friend of wood. Top, middle: Some serious lhought reflected here by Beqver Lum,ber's Ghuck Willioms, John Lowe of Colpoc, Hobb Wqll's Bill Johnson, Fronk Brush of E. 5. Brush E Sons, Bill Cqrler of Higgins, ond J. J. Moore's Uoyd Hickok. fop right: John Fies of N[MA, Fred Windeler of Geo. Windeler Co., ond deolers Morio Tollini ond Bob Gqllo of Beronio Lumber Compony. Lower left ore Southlqnd visitor Corl Goviorlo, Luigi Godord, Moce Tobin lformer presidenr of N-AWlAl ond Dyken Lumber's Lorry Owen. Cenler: Deolers Fronk Frqtessor Wilbur Croig ond Jim Peggs. Rofondo Lumber Co., ond Arl Woll, Lower righf: Glenn Burke of Americon Foctors. TPL's Horry Hood, ond lke Tafroni, heod of Horbor Lumber Co.

DECISION TIME DRAWS N EARER

Preceding the WPA Spring meeting and N-AV/LA meetings in San Francisco, S. F. Hoo-Hoo Club 9 staged one of its most outstanding meetings in recent years.

The "All-Industry Meeting on Grade Standardization" was held at the Leopard Ca{e, Tuesday, February 26.

Grade Simplification and Standardiza' tion is important to every manufacturer, wholesaler and retailer in the lumber industry. The pending Simplification Program is being watched with interest by architects, builders and others who use wood in construction.

In an effort to get down to the hard facts of the proposed Simplification Program, San Francisco Hoo-Hoo CIub 9 obtained a well-qualified panel of three, industry leaders and a well known architect. Questions regarding the new program were directed to the panelists from the floor and nearly everyone of the 50 lumbermen present participated in the informative, and sometimes fiery discussion.

The program was gaveled by wholesaler Knute W'eidman and featured the follow-

ing well-qualified speakers :

Rob,ert Stermitz, salesmanager of Intermountain Lumber Company, a member of the NLMA Subcommittee on Grade Simplification and Standardization, and chairman of the Western Pine Association Grading Committee; Leo Hulett, salesmanager of Willits Redwood Products Co., and a member of the California Redwood Association Promotion Committee; Henrik Bull, AIA, a nationally known architect famous for his use of wood in residential construction, particularly his mountain cabins in the Squaw Valley area; and Bud Hubbbard, head of Hubbard & Johnson Lumber Co. of Redwood City and one of the leaders of the Chaos Committee.

The San Francisco meeting followed close on the heels of a similar meeting held by Santa Clara Valley Hoo-Hoo Club 170 in Mountain View on February 7. The tenor of the two meetings was much the same.

Most everybody present at the San Francisco m,eeting agreed that standardization and simplification of lumber grading is important, even vital, if the industry is to keep pace with the construction industry of the future. Again, it was the question of the methods being employed to achieve this

(Continued on Page 67 )

DOUBLE DEPENDABILITY

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FINE DOMESTIC AND IMPORTED HARDWOOD FOR EVERY PURPOSE FOR THE RETAITER Att SPECIES AND A[t GRADES OF PACIFIC COAST SOFTWOODS PIUS SPECIATTIES A FUtt LINE OF WESTERN RED CEDAR FROM BETTER MITTS

SERVING THE SOUTHWESTERN RETAIL DEALER WITH CHOICE

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"Complete Inventory-All Sizes & Grodes, Green or DrY-for ever' PurPose"

home of

Edge-Morked Lumber. Succesr of the proof-positive brond identificction of dimension lurnber ond bevel siding hos prompted Weyerhoeuter to exlend edge-morking to rommon boords os well. Edgc-morking on boqrds ir on kilndried moteriol ond only on cocnmon, noi on nnish lumber. ldenfificolion of bevel siding (noturol and primedl is on lhin edge cnd positioned or o guidc to speed instqllotion lhot conforms to FHA l-inch lop requiremenls. Old endmorking hqs been reploced with golden seol K-D dimension ond on fir ond hemlock boords.

Weyerhoeuser Extends Lumber Edge-Morking

RedwoodFencing Sidings

lnterior ond Exterior Finish

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA +

LCL FROM YARDFAST PICK-UP DIRECT SHIPMENTS VIA RAIL OR TRUCK & TRAILER- IO CAR S.P. SPUR TRACKADJACENT TOALL FREEWAYS +

COMPLETE MILL FACILITIES AT OUR I O ACRE WHOLESALE DISTRIBUTION PLANTNATIONAL SHIPMENTS OFALL PRODUCTS

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PACIFTC.MAIIISON TUMBER COMPANY

7ll7 Esst Firestone Blvd. DOWNEY, Colif. SPruce 3-2292 P.O. Box 243 ' TOpoz l-6701

"SERVICE is our poromount stock-in-trode"

Weyerhaeuser Company, which two years ago introduced edgemarking as proof-positive brand identification of framing lumber and wood siding, has extended the marking to common boards as well.

The new marking on the l-inch-thick, many-use material car. ries the same "Weyerhaeuser 4-square Kiln-Dried" wording along the full length of the stock. The marking is on one edge only; on common boards only (not on finish lumber), and on both fir and hemlock stock.

The purpose: permanent brand identification for assured value that can be seen in the yard and on the job. On bevel wood siding, both natural and primed, the marking along the thin edge serves as a guide to speed installation that conforms to FHA l-inch lap requirements.

Dealers, builders and architects have enthusiastically accepted edge-marking as contributing to better brand-name merchandising, the company reports. Former end-marking has been replaced by a golden seal on ends of dimension and common boards to supplement the edge-branding.

B. C. Forest Producls Plons $6.4 Million Exponsion in'63

British Columbia Forest Products, Ltd., will undertake this year a $6.4 million expansion of its pulp mill at Crofton on Vancouver Island, T. N. Beaupre, president, said in the pamphlet annual report,

The new pulp capacity will be used to feed B. C. Forest Products' $25 million 350-ton-a-day newsprint plant under construction and due to be completed in 1964.

As reported earlier, B. C. Forest Products in 1962 earned $4,812,800, or $1.40 a share, up from $3,533,800, or $1.03 a share in 1961. Sales rose to $52,411,200 from $48,583,400.

Mr. Beaupre said the devaluation of the Canadian dollar was the biggest single factor in the earning increase. Lumber prices were l0/o higher than in 196I but shipments were down 6/o.

M R. IIEATER-

Are you getting your shore of Soles ond Profifs from this Door?

The

DOOR is o competitively priced door but still hos Quolity ond Customer-Appeol.

lf our Soles Deportmenl con be of help in promotionol work to your customers, we ore olwoys hoppy io hove you coll on us-

We ore oll ofter fhe some end results:

HARDBoARD

ilr;' (Continued trom Page zM)

F* uniform or random scoring, or grooving t-: for decorative purposes.

ffi' Factory Finished Hardboards are hardq' boards which have a factory applied finish, ii:l such as:

Decorative Printed Hardboard is hardfflr-.: board with wood grain or other design tli printed on the board surface. This product

is often produced with decorative grooving.

Primed or Coated Hardboard is hard' ll'l,' board on which a paint material or other 'r-i': coating has been applied to a discernable

film thickness for decorative or protective

purposes or as a base for customer

finishing.

Factory Sealed or Filled Hardboard is 1.'l hardboard with a sealing or filling ma-

terial incorporated in the board surface for

improved stain resistance, finishing char-

acteristics, and/or decorative purposes.

These products are often grooved or per'

forated.

Perforated Hardboards are hardboards

with factory punched holes which may be

used with various fixtures to provide deco-

rative wall mounted storage facilities, or

which may be used for acoustical purpos6.

Decorative Laminate Cores are hard-

boards manufactured to provide a core for high pressure decorative laminates and

Perforaled hqrdboqrd ponelinE is ideql for gorden lool storoge in the goroge or hondymqn lools in the fomily workshop.

which are characterized by a high perpendicular tensile strength and a smooth sur{ace. They are usually sanded or planed for uniform thickness.

Laminated hardboards are hardboards laminated with an adhesive in multiple plies to obtain greater thickness. These products are used for special purposes where added thickness or two smooth surfaces are desired. Laminated hardboards are available for interior and exterior use.

In addition, certain hardboards are specially manufactured for use as siding on buildings. Siding usually has a mini' mum thickness of 7t/4" but is available in thicknesses up to 7 f16". Sidings are available in strips B" or wider and in lengths up to 16' for application as lap siding, and in panels 4' wide and up to 16? long for application as panel siding. Lap siding may have an integral or separate wood shadow strip and may be installed b-v nail-

BON N I NGTON TUMBER CO.

430 40rh StreetOAKTAND

(Moiling oddress: P.O. Box 3041, Ooklond, Colif.)

PHONE: Olympic 8-2881 . TWX: OA4IO

o Douglqs Fir

o Pondeross snd Sugor Pine

o Redwood

o Plywood

o Shingles qnd Loth

FOR INVE NTORY FILL.INS

DOUGLAS FIR DIMENSION IN PACKAGED LOTS

Slock Avqilqble F.O.B. Trucks Vernon Yqrd or long Beoch Dock Toll Free-ZEnith 517l -Don Brown Softrroods.. llywooas... Sosh ond Doors. Building Moteriols

EEwewE'PARKE LUMBER GoMPANEU

2l0O Eqst 38ih Street Los Angeles 58, Cqlif. ADoms 2-5171

OREX

4068 Crenshqw Blvd., los Angeles 8, Colifornio

ing, or mav have special design features to permit installation with hidden fastenings. Panel siding may be plain, or have a surface pattern such as longitudinal grooves or raised ribs for decorative purposes along with machined edges to pro-

P.O. Box 58038, Vernon Bronch Vernon, Colif. ADqms 2-5171

TUMBER CO.

AXminster 3-6238

vide shiplap joints. Factory primed siding is also available.

6. Associotion Activities

Development of these Commercial Standards has been a continuing project for the

American Hardboard Association, and its Technical Committee. which also devises performance tests and procedures, and determines the adaptability of hardboard products to new markets.

(Continued on Page 58)

"Redwood Cargo" Program Seen as Boon to Dealers

In keeping with their constantly expanding distribution of redwood, Jewett Lumber Sales of Redondo Beach. Calif.. has started a continuous Redwood Cargo program.

The result of a great deal of planning, the Redwood Cargo program has manY make-sense advantages.

"W'e are working from an inventory that's in existence, not from what a mill may produce in the future," says Don Jewett who heads the firm. "We keep a large supply of redwood commons at our dock loeation at berth 200 in Wilmington. Also available are dry uppers for milling or in the rough. When we talk delivery with the southern California dealers we mean 2 or 13 days not 2 or 3 weeks via rail or truck and trailer."

Under the Redwood Cargo program orders normally will be processed in 2 or ll days, as quick service is one o{ the funda' mentals of the program,

Fast delivery service is operated by several methods for the ease and convenience oI the buyer. Jewett Lumber Sales can deliver the Redwood Cargo from the dock to the customer, or the customer can

pick it up himself at dockside if he prefers. When it is better for the buyer, de' livery can still be made either by rail carload or by truck and trailer as before' Shipments from the mill level will be made every two weeks from the fine, olderowth redwood of Del Norte and Hum' Loldt Counties. The wood is of uniformly excellent grade and manufacture and a{' fords a large and convenient inventory o{ redwood for the dealers.

Jewett Lumber Sales is virtually the only firm in southern California stressing Redwood Cargo and believes that their "lift" packaging and prompt milling expedites yard orders, plus keeping prices at a very competitive figure.

Jack o'Cargo" Campbell is in charge of the distribution off the dock and will dis' cuss future bookings in regard to specific sizes, grades and amounts at any time.

Also, he says, that when the coastal vessels go on to San Diego, Redwood Cargo discharge can easily be arranged for dealers in that area.

Don Jewett adds that Redwood Cargo is a real and demonstrative benefit to the dealer as it saves his time. his money and

avoids the need of excessive inventory.

The firm's address is 306 Vista Del NIar, Redondo Beach, California. The multi-liIte telephone number is FRontier 8'8292.

HARDBOARD

(Continwed, lrom Page 55)

The Association's Production Committee seeks new and better safety practices, more efficient packaging, loading and shipping methods. It is a new committee, just a little over a year old.

AHA has just marked its tenth anniversary ag a harmonious, efiective body working to expand hardboard markets through promotion and in other ways. Its Promotional Committee has a single overall objective: to create sales acceptance for hardboard. Its programs are being directed at specific and individual market targets, but the aim is always to sell hardboard-

not by any brand name, but as a distinct material with its own distinctive advantages.

This year the Association is making a new motion picture, "Time of Change," for television, club and school showings. The new movie replaces an earlier film, t'Out of the Woodso" and concentrates on the new products and applications for hardboard which have been developed by the industry in the past few years.

A great deal of the Association's promotional effort goes into consumer publicity, to tell the public what types of hardboard are available and where hardboard ean be used in the home. in new construc-

HREHA1I.'.;!':= GYPSUM WALLBOARD

loy's room employr prefinlrhed ponels. decorotively designed lo provide hondsorne ond prcclicol working wqlls within the home. Other derigns qnd polterns of perforoled hqrdboqrd ore ovoiloble, some wilh rondom spocing, irqcety designs, ond even with squore holes. ln q chlld's room, or q utility room, on odded feolure is th€t lhe surfoces wipe cleon with iust o domp cloth.

tion and improvements, including those tackled by the home handyman himself.

Feature stories printed in the nation's newspapers and major shelter magazines concentrate on these home uses, while com' mercial and industrial markets are approached through trade publications.

In newspapers, the Association has been a leader in the utilization of run-of-paper editorial color mats, furnished to editors to run as news rather than advertising, which provide dramatic illustrations for stories about new products and applications.

These promotional efiorts have been aimed at stimulating sales through retail building supply dealers, and to encourage greater use oI hardboard products by builders, interior decorators and home planners.

For another audience, the Association has cooperated with American Forest Products Industries, Inc., in the publication of a booklet, ooStory of Hardboard." Written specifically for high school and college students, it is not intended to be a technical pamphlet. But it does present the industry, its breadth of products and their uses, to schools of forestry and architecture, and other interested groups. More than a quarter of a million copies have been distributed.

In addition to its efiorts toward educating wood products users, the Association has taken a wide-awake, positive approach to the import problem. Since 1953 hardboard imports have increased 1900 per cent. The domestic hardboard industry has not sought rigid quotas nor increased tariffso but has made an efiort to protect itself by the imposition of dumping findings where the evidence of dumping by foreign manufacturers seemed to exist,.. (Coainued on Page 60)

Higb quality mouldings, stocked in quantity

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all soft-textured and smooth-finished in uniform quality. Special patterns will be milled to your specifications. Your order receives Prompt attention and on-schedule delivery at Maple Bros., Inc.

HARDBOARD (Contiru,ed lrom Page 58)

Further, beliving that there are Plus Values in domestically produced hard-

board, the Association has tried to bring these pluses to the attention of purchasers and users of hardboard through its promotional campaigns.

These Plus Values include the continuing development of decorative hardboards in varieties not matched by imports, consistent high quality, fast and dependable deliveries, readily available technical and eng;ineering assistance for dealer and user ofiered by each member company, adver. tising and promotional programs entered into by the American Hardboard Association and member companies, and the re. sultant customer confidence in well-known American brand names.

Mildred Dulton Retires

CALlFOlfillA

company functioning. She tried to retire in 1954 but after a couple of months was called back into service upon the illness and death of Frank Connolly.

In 1959 she joined the Stantonites as Secretary to the Sales Manager and Traffic Manager and retained that position until her retirement.

Now having reached the ripe old age of 65 she is trying her luck again at retiring. She and husband George hope to get in a few trips to the Northwest arid Midwest this spring and summer.

Mildred is an active Hoo-Hoo-Ette, raises pineapples in her backyard as a hobby and has actually had sorne delicious ones. (They got nipped in our freeze this year).

She also found time somewhere dlong the line to raise a son, W'estley, who is in the construction business.

Ruth Armand, who has been with Stanton for some 20 years, has been promoted to Traffic Manager.

6-pcge booklet hove been qn Hordboord Associolion. ory of the producl, wilh

3OO,OOO copies of this I published by the Americon It lells the complele story frlitnficnr, chcrtr ond drinlttoar of lrrmr. "ilre Story of Hordboqrd" will be drtrlbutrd through AllA ond Ameritqn Forcrt Products lndurfrics, tnc., lo high schools, forestry colleges, librories ond ttrdboard deolers cnd osers, Copies qre qvoilobla free by witing the Americon Hqrdbocrd Associction, 2O5 Wesl Wqcker Drive, Chicogo 6, lllinois.

Mildred Dean Dutton, Traffic Manager of E. J. Stanton & Son, Inc., retired on February 28, 1963, after some 39 years in the lumber industry. She started working as a secretary with Western Hardwood Lumber Co., back in 1924, and in 1939 became Traffic Manager and Purchasing Agent of that company, retaining that position until 1953 when the company was sold.

At that time she went with Frank J. Connolly (who started his own business knorvn as Westhard Importing Company to Terminal Island, as Secietary and Traffic Manager, and helped in getting the new

S&C Lumber Co., Siockton, Closes Its Doors

Partners ks Condy and Herman Scott elosed their S & C Lumber Co. retail yard in Stockton on February 1. Condy plans to enter the real estate business locally and Scott has joined Square Deal Lumber Company in Stockton.

tOs.CAt, WHERE QUATITY COUNTS

Complete Inventory: Sugor Pine, Ponderoso Pine, White Fir, Colifornio

Douglos Fir ond Cedor . Direct Mill

Shipments: Truck Lood, Truck & Troiler And Cor loqd . Milling Fqcilities & Yord

TETTERS

Good Mqteriql Mokes

A Good Slory

Don Dick

Managing Editor

California Lumber Merchant

Dear Don:

I've just had an opportunity to read your outstanding issue for February, 1963.

This is one of the best issues I've ever seen published by The California Lumber Merchant or any other trade journal since I became associated with the industry some five years ago. It has several articles that should be required reading for every lumberman, but I was most impressed with the depth and scope of your story on the Economic Council meeting in Palm Springs.

In this article, you have captured, I believe, the spirit and intentions of all those present at this meeting. And you have shown an insight into the problems and opportunities of our industry such as demonstrated by few other trade press editors.

Our industry is indebted to you for your attendance at this meeting and for your significant contribution to the work of the Economic 'Council in the form of your splendid article.

Sincerely,

Old Lumber Compony Hqs New Nqme

Ole May

The California Lumber Merchant

Dear Ole, PROGRESS Is that what we have hoped for in the mad scramble of the year 1962, and, if so, I wonder what percentage of our retail lumberdealers have really qualified in his own operations ? We are currently closing our books for our fiscal year and if the inventory stands up' we are ready for another whirl. And like the old Major Bowes show, "round and round it goes and where it stops nobody knows." Maybe I should give Ted Mack credit for it today.

We have an idea that with the emphasis our civic center is getting in promotion of Bakersfield and Kern County, that it might be to our advantage to have the new name of Civic Center Lumber Company. Surely anyone coming to town and wanting to find us will know where to go to find the yard. While we were quite reluctant to operate under another name, we did feel that

this would be an advantage to our friends and customers. The King-Marshall Lumber Company, Inc. has only taken on a new name and the new name is currently being advertised in the local legal paperr THE DAILY REPORT. We just want our friends and suppliers to keep on shipping the goods, knowing that the check will come along as it has in the past, and f mightmention for a goodly number of years. We started in July of 1941. My memory is that we were to last about ninety days, but somehow we managed to get thrqugh when you really had a trading, atea in your own back yard. How times have changed.

'We all, when trying to pare expenses, still think that TIIE CALIFORNIA LUMBER MERCHANT is a must with us.

Sincerely, Larry King Civic Center Lumber Co. 1414 L St. Bakersfield. Calif.

The Ciaic Center Lumber Co. is cerninly an old lurnber company with a, new runne. The old nam.e ol the King-Marshall Lumber Co. is an old, lauorite in their area. Their ad,d,ress along with euerything else, except the nnne, remains th.e sarne. The yard, extend,ing lrom, K St. to M St. adjacent to the Santa Fe tracks uti.ll stilL be the place to stop lor a lriend,ly uisit and a hot, cup ol coffee. New signs are going up, but the quality that mad,e them, a su.ccess is the nm,e. Giae them a call a FA 5-2438-Ed,itor.

Long Coreer

Don Dick

California Lumber Merchant

Dear Mr. Dick:

I am herewith enclosing an obituary of my late brother, Lew B. Train, according to the wishes of his widow, Mrs. Pearl E. Train of 13681 St. Andrew's Drive, Seal Beach, Calif., Apt. 4-I. She thought it would be very appropriate for me to send you the obituary for printing in the California Lumber Merchant since he subscribed to it for so many years. Ife had not been very well for the past three years, and particularly for the past six months.

Our brother Ben F. Train passed away in 1938; he was employed for many years by the J. D. Halstead Lumber Company. Our father gave all three of us our first training in the retail lumber business, and he passed away in Dec., 1941, in Blue Rapids, Kansas.

5 Carlow Company Warehouses

lo Serve All Southern Cqliforniq Dealers

l7O3 N. 8th Street COLTON, Coliforniq

TAlbor 5-0672

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VAN NUYS, Colifornio

TRiongle 3-2936 STore 5-5421

738 Eost 59th Street

tOS ANGEtES, Colifornio

Pleqsqnl 2-3137

6807 McKinley Avenue

tOS ANGEIES, Cqlifomiq Pleqsqnl 2-3136

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RAISE PANET I.OUVER DOORS

SCREEN DOORS

TRENCH DOORS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCE)

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MONTEREY TYPE DOONS ,'SOUTHERN AIR'' DOORS *

Eslqblished 1895

WHOTESATE ONIY * Member

Soulhern Cclifornio Door lnstitute

Before coming to California in 1940, I was employed by the Foxworth - Galbraith Lumber Company as manager of their yards at Buckeye and Casa Grande, Arizona. In California I was estimator and salesman for the Frank Curran Lumber Company for about 14 years in Santa Ana, Calif. Before coming to Arizona I was with the LongBell Lumber Co. of Kansas City, Missouri, as manager, later worked in their general office in K.C. and was with them seven years. I also managed the Lambert Lumber Co. yard at Monett, Mo., for three years. I put in seven years in the retail lumber business in Idaho. with the Train Lbr. & CoaI Co., The Gem State Lumber Co. and the Boise-Payette Ltrr. Co.

I retired about four years ago after my service with the Frank Curran Co., sold our home in Santa Ana and moved to Arizona last month.

Sincerely yours, William R. Train

3723 West Las Palmaritas Phoenix 21, Arizona.

Alwoys Our Pleosure

Don Dick Caiifornia Lumber Merchant

Dear Don:

We have just received our copy of the March number of The California Lumber Merchant and, as so many times in the past, it is hard to find words to thank you, Ole and all for everything you have done for the industry.

The report on the IHPA convention was wonderf ul and greatly appreciated by all of us, and I want personally to thank you for all the wonderful help all of you gave me during the past year.

Thanks again!

John R. Osgood

Past President, Imported Hardwood Plywood Association

Robert S. Osgood, Inc. Los Angeles, Calif.

Donald R. Dick California Lumber Merchant

Dear Don:

Many thanks for your lettel of March 7, and the enclosure of the splendid coverage you gave our Association at its Ojai Convention last month.

Your continuing support and splendid coverage as again shown in the advance reprint of The California Lumber Merchant is deeply appreciated by our Directors and me.

Cordially,

Imported Hardwood Plywood Association San Francisco.

Will rhe Reql Wqlter C. Jennison Pleqse Step Forword

fn our March issue the pictures of two members of our industry got switched and we inadvertently identified one as the other.

I. DENNER

WAITEN C. JENNISON

The gentleman above is the real Walter Jennison, new Vice-President-Sales for Pacific Wood Products. Formerly national sales manager for PWP, Jennison will continue to direct the firm's sales organization. Ray Denner, the man whose picture ran over a caption meant for Mr. Jennison is seen opposite.

Raymond T. Denner has been named sales representative in Oregon, 'Washington and Idaho for Forrest Industries, Inc., Dillard, Oregon, building materials manufacturers, according to an announcement by William F. Forrest, president.

Denner, who was formerly assistant sales manager, flooring division for Plywood Service, Inc., exclusive sales agent for Forrest Industries, Inc., will work out of Portland, Oregon, handling all accounts in the Oregon - Washington - Idaho territory. Prior to joining the Forrest Organization, he was assistant advertising and sales promotion manager with the Tru-Vue division of Sawyers, Inc., Portland, and was a member of the Fred Meyer,. Inc. advertising department where he worked as copywriter, layout artist, and supervisor of store-wide promotions.

In his new capacity with Forrest Industries, Inc., Denner will handle sales of all Forrest building materials irrcluding flooring, plywood and particleboard. Particleboard products include underlayment, exterior Par-Tex 3-D siding, Par-Wood and

duo-faced specialty panels. Forrest flooring products include Wood Block flooring, Forrest I{ood strip flooring, and Forrest 2 By-Flor.

New CoJors, Pollerns In 1963 Morlite Corolog

The 1963 line of Marlite plastic-finished wall and ceiling paneling, highlighted by exciting new accent colors and eye-catching patterns, is described in the new catalog just released by Marsh Wall Products, fnc., Dover, Ohio. Attractive four-color illustrations of modern room setting:s, including several that were used in the recent advertising campaign on the TODAY Show, are used in the colorful eight-page catalog.

The catalog also gives basic installation instructions for all types of Marlite plasticfinished wall and ceiling paneling. Complete product information is given for Marlite Hi-Gloss Panels, Plank and Block, Trendwood Random Plank, Woodpanels, Deluxe Marble and Decorator patterns and PegBoard.

All colors and patterns, including the new accent colors for the plank line, have been developed by Faber Birren, noted color authority, to be suitable for all types of modern interiors. Sections on moldings and Marlite accessories also are included.

Copies may be obtained from Marlite representatives or by writing the company's advertising department. Information on the washable paneling that never needs refinishing also may be obtained from the company's branch offices in Atlanta, Chicago, Dallas, Los Angeles, Seattle, Cambridge, Mass., Emeryville, Calif., and Mineola, N.Y.

The Plus Volues You Get With Foresf TP* Siding

FOREST TP" Siding has been engineered to have maximum time on the job and provide a lifetime of beauty and durability. FOREST TP" Siding is made with tough, long fibers of Douglas fir that are refined, treated and welded together into a smool.h-surfaced panel of great strength. uniformity and toughness. The base board is then tempered to impart greater strength, weatherability and abrasion-resistance.

The superior prime coats on FOREST TP" Siding is applied under rigidly controlled factory conditions. an operation that cannot be duplicated in the field. The prime coat of paint is sprayed on to give you a smooth painting surface for succeeding paint coats.

FOREST TP" Siding is painted on all surfaces. The face and edges of the siding are primed, and the back is sealed.

A light-grey color was selected because all colors of finish coats cover it easily.

The primer is fused on the board in massive ovens at a temperature of 3550 F. The boards are then dried and slip-sheated as they are stacked.

Special care was taken to find the best paint to use as a primer. Extensive tests were conducted both in the Forest Fiber Products Co. laboratory and in the field to select a primer that would be efiective and durable. Painting experts were called in to aid our technical stafi here at Forest Fiber, and tests were run by paint com-

panies on the new siding to determine exactly the paint formulation to use.

This superior primer on FOREST TP* Siding will get your painting started right, and allow up to 90 days to put on finish coats of paint.

With FOREST TP* Siding you have a smooth, uniform surface with no grain lines or knots to split and crack. Succeeding coats of paint go on quickly and easily, saving valuable on-site time. It also means a longer lasting paint job because there is no bleeding or checking.

FOREST TP" Siding is easy to maintain. It not only saves you money when you buy it, but also when you apply it, when you paint it, and when you repaint it in the future. It gives you a longer-lasting job that you will be proud of for years to comp.

FOREST TP" Siding has a beveled drip line on each edge so that there is no top or bottom-it can be used either way. This is another engineered feature to make your application easier and faster.

FOREST Hardboard's new siding is engineered to the proper density for exterior siding. It is thoroughly tempered with linseed oil which is baked into the board. The board is then returned to the proper moisture content.

Lumber pressure-treated with Boliden Salt costs only a little more than untreated lumber, yet will last many times longer, even under the

Engineering the siding to the proper density means added advantages to the user. You'll get no dents from your hammer when you nail FOREST TP* Siding. The siding is hard, but not brittle, nails go in and stay seated. Another advantage is the ease in which FOREST TP" Siding can be sawed and machined. Carpenters find that the engineered siding is easy to saw and work with ordinary hand or power woodworking tools.

Forest Fiber's quality control experts keep constant check on production to assure that all siding is of uniform density. Speaking of uniformity, each piece of FOREST TP* Siding is the same thickness because it is planed to precision thickness.

(*Tempered & Primed).

/ severest conditions. lmpervious to wood borers, rot damage and fungus attack, Boliden Salt Treated lumber by McCormick & Baxter is perfect for mudsills, posts, joists, framing members, patios, porches and fences.

long lasting and trouble free when PRESSURE -TREATED with BOLI DEN SALT bv McGORMICK & BAXTER

-F abricating F acilities

STANDARDIZATION DEBATE

(Continued lrorn Pnge 50)

end. And again, of course, it was the red hot controversy surrounding our so-called 2x4 and l" board, both of which seem destined to get skimpier than ever.

Meanwhile the dry vs green hattle rages on. Both sides have their points, and both sides have a financial stake in the outcome of the new program. It is our hope, and we feel sure that of the entire industry, that the Subcommittee on Grade Simplification and Standardization and the Chaos Committee can reach a fair and amiable compromise prior to the American Lumber Standards meeting in Washington, D. C., in May. The

lumber industry cannot afford to be divided, especially in the face of mounting competition from substitute materials and increasing pressure from Canadian producers.

Mohogony lmporting Compony Nomed Weslern Soles Agents For The Americqn Wolnut Compony

Bill Howe, vice-president of the Mahoganv Importing Co., South Pasadena, California. announces his firm has been appointed exclusive sales representatives {or American Walnut Company o{ Kansas City. Kans., covering all of the Western states.

This is a {urther augmentation of the concern's diversification into the wholesale distribution o{ domestic hardwood lumber along with the many species of imported hardwood lumber handled by the progressive distribution organization.

"I am leaving immediately to cover the Pacific Northwest and will inaugurate a sales campaign to introduce this new line to distribution facilites in the Vestern statesr" Mr. Howe said.

Nlahogany Importing has been servicing the southwestern territory for several decades with imported hardwood and is presently expanding its service to include many domestic items from distribution ,rard stocks and direct shipments.

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George Scrim Joins Osgood Orgonizolion

George D. Scrim, long prominent in the imported hardwood lumber field, has joined the stafi of Robert S. Osgood, Inc., importers and wholesalers of Lumber, Plywood and Veneers.

Mr. Scrim comes from a lumber family and has been associated with timber imports his entire business life. His father Walter G. Scrim was one of the pioneer importers of Philippine Mahogany lumber, during which time the Scrim Lumber Company was one of the best known lumber importing firms in the United States. and

was one of the founders of the Philippine Mahogany Association.

For the past three years George Scrim has been Executive Secretary of the Philippine Mahogany Association, which post he has left to join Osgood.

His wealth o{ experience, backed by a name which is as well and favorably known overseas as it is throughout the country, should contribute greatly to the continued growth of the Osgood firm's constantly expanding import business.

Bob Osgood expresses his particular pleasure that the son of his old friend Walter Scrim should become associated with him.

"My business is designed to serve the Lumber lndustry Deolers ONLY."

Shasta Cascade Hoo-Hoo Adds 21

Mony Hoo-Hoo Nolobles Attend Big Meeting

Shasta Cascade Hoo-Hoo Club 133 went all out the evening of January 25, when 108 members and euests and 2l Kittens attended a meeting a1 the Riverside Golf & Country Club in Redding to honor Snark of the Universe Ed Wade, of Snellstrom Lumber Company, Eugene, Oregon.

In addition, Hoo-Hoo dignitaries from as far off as Albuquerque, New Mexico in the South, and Eugene and Medford, Oregon in the North attended the big meeting.

Kittens initiated were: Rudy K. Bruback, Bill Don Cox, Emmett Elden Doering, Earl Oliver, Frederick C. Snook and Don C. Thurman, all of Anderson, Calif.; Richard Gordon Ranck, Harvey Leroy Witherspoon, both of Burney; Paul H. Moore of Chico; Eugene F. Reed of Cottonwood; John H. Geijsbeek of Corning; Martin M. Cooper of Mt. Shasta; Morgan F. Gardner of Paradise; Jack C. Denson of Red Blufi; Robert J. Drewry, Villiam H. Fagan, Joseph J. Nadeker, Mark D. Schneider and Paul H. Stremple, all of Redding; and Kenneth M. Vroman of Stirlins City.

Sqn Fernondo Volley Hoo-Hoo-Ettes Meel

Yankee Pedlar Inn, Burbank, was the locale for February initiation ceremonies when six new members were welcomed to HOO-HOO-ETTE CLIIB NO. 6: Irene Farmer (Hubert Farmer Sash & Door Co.).

Eleanor Ryan (Tartar, Webster & Johnson), Ruth Slay (Burbank Lumber Co.) and Marjorie Brooks (Far West Sales Co.).

Visiting Officer Ann Murray conducted the rites with the assistance of Associate Club No. 6 member, Orinda Hazen and this year's officers consisting of Jessie Culbertson, President; Lois Jones, lst VicePresident; Edith Sturdyven, 2nd VicePresident; Rene Lester, 3rd Vice-President. Mary Williams, Secretary; Marie Leas. Treasurer, Ethyl Sly, Initiation Chairman, Donna Dean, Membership Chairman, and Agnes Mclntyre, Publicity Chairman.

In addition to Orinda Hazen, Anne Baker now is also an Associate Member l both are retaining their membership in Club No. 1.

Led by President Jessie Culbertson a Valley contingent is planning to attend the convention in San Francisco April 27th. The regular April meeting will be held on April l0th at Bill Storey's Restaurant. 4100 Cahuenga Blvd., North Hollywood.

A New Service to Your Cusfomers

HALLMARK HOMES. This new home plan book features superbly planned homes of contemporary and ranch styles which have been specifically designed for Western construction, and are for your use as a service to your customer.

These books will prove to be of invaluable aid in the promotion of your business. This book retails at $l,,but special volume discounts are given to all retail lumber and building materials dealers. You also receive a discount on plan orders.

Don't wait, send today for further information regarding this and other plan books which are pr'ouen business and profit stimulators. Address all inquiries to: Nationwide Plan Book Co., Dept. CLM, P.O. Box 404, Northridge. California.

IHPA Gqins TwoNew Members

Two new members, one regular and one associate, were welcomed into the Imported Hardwood Plywood Association last month, according to IHPA president, Eric Wagner, of Del Valle, Kahman & Co., San Francisco.

The new regular member effective March 8, is Lloyd Inter' national, Inc., 1214 I. C. O. Building, Portland 4, Oregon. Collins Lloyd is president of the firm and the vice-president is Al Struyvenberg.

IHPA's newest associate membero also admitted March B, is the Overseas Shipping Company, 615 South Flower Street, [,os Angeles. In addition to its [,os Angeles office, Overseas Shipping Company also maintains offices at Terminal Island, San Francisco and Seattle.

Inexpensive roofs made of nail-laminated west coast hemlock Utility grade 2x4a have excellent rigidity, fine insulation qualitieg and top appearance when exposed on the underside to form a richly textured ceiling {or the home.

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Working in coniunction with federol, stole ond locol ogencies, SCACM hos, for the first time, estoblished three bosic quolity grodes of cobinets stondord, medium ond premium . which gives the buyer o wide ronge of selection in lerms of styles ond budgets.

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Rohloff & Compony Appoints New Sqles Representotives

Rohloff & Company, manufacturers of Kemiko Permanent Concrete Stains and allied products have announced the appointment of Littrell Western Sales, Inc., as sales representativa for the states of California, Nevada and Arizona.

The Littrell Company has been engaged in the sale of building materials to leading distributors and dealers in this territory for 17 years.

The merit of Kemiko products is best illustrated by their continuous growth for the past 30 y€ars. They have been repeatedly specified and sold by leading architects and distributors throughout the world.

Kemiko Stain is the only coloring media on the market that penetrates and reacts chemically with the concrete to form permanent color, and has had continuous customer acc€ptance for 30 years.

New and greatly expanded advertising and marketing plans for 1963 are aimed at new areas of trade, with test schedules in-trade media and expanded use of metropolitan newspaper magazine sections. Kemiko products are used to color and re-surface more tennis courts than all other materials combined, and are being used on many other types of large projects such as the new lnternational Airport at Honolulu.

However, the do-it-yourself market for use on patios, pool decks, etc., is still the largest part of the company's market.

The Littrell Company maintains ofrces at 3l2l East l2th St., Ins Angeloa 23, Cnlif., telephone: ANgelus l-0164; or

1325 Egbert Avenue (near 3rd Avenue), San Francisco24,telephone: VAlencia 6-4777.

hee literature and information are available from Rohloff & Company, 9I8 N. Western Ave., Hollywood 29, Calif.

CRA Chonges Address

The California Redwood Association has announced that it has moved from 576 Sacramento Street, San Francisco lI, to 617 MONTGOMERY STREET, SAN FRANCISCO 1I, CALIFORNIA. Executive Vice President Philip T. Farnsworth said the move was necessary for more efficient operation of CRA's increased activities.

The Redwood Inspection Service, which has been sharing offices with CRA in San Francisco, will also move to 617 Montgomery Street.

Son Frqncisco Plywood lmporlers

Chonge Meeting Agendo

San Francisco members of the Imported Hardwood Plywood Association have changed both the date and place of their monthly business luncheons. Starting April 2, the meetings will be moved to Gino's Restaurant, Front and Clay SFeets, on the first Tuesday of each month. The San Francisco membership of the national Association had formerly met at the Commercial Club on the first Wednesday of each month.

Members and associate members of IHPA in San Francisco initiated the monthly meetings four years ago in an effort to keep the local group of impoiters, customs officials, freight forwarders and steamship representatives better informed of IHPA's overall activities.

There are at least 2,000 uses for lumber ranging from construction lumber for housing to wooden pipe, cabinets, sporting goods, tools, heels, matches, ladders, radios, to mention only a few. It is by far the most versatile of all natural substances.

Oak Flooring Association Elects Whifman President

William G. Whitman. director of sales of the Memphis Hardwood Flooring Co., was elected president of the National Oak Flooring Manufacturers' Association at the group's annual meeting in Memphis, Tenn.

A leader in the industry for many years, he also headed the association for seven years during World War II and early postwar days. He succeeds James R. May of Veach-May-Wilson, Inc., Alcoa, Tenn.

Named to the vice-presidency was John F. Stewart, executive president of StewartMcElrath Oak Flooring Co., Macon, Ga. Stewart succeeds W. R. Warner, BradleySouthern Division, Potlatch Forests, Inc., Warren, Ark. Henry H. Willins, Memphis, was re-elected executive vice president.

Six new directors were chosen as the association altered its ls-man board in conformity with a recent change in bylaws. Under the new setup five directors were selected for one-year terms, five for two years and five for three years.

NEW DINECIORS

The new directors, in addition to Whitman, are: R. W. Buchanan, Jr., Montgomery Oak Flooring Co., Montgomery, Ala., and H. H. Littrell, Fordyce Lumber Co., Fordyce, Ark., elected for one-year terms. Chosen for two-year terms were J. R. Willis, International Paper Co., LongBell Division, Kansas City, Mo.; and Thomas Bradley, Meridian Wood Products, Inc., Meridian, Miss. Named to a threeyear term was R. V. Warner, BradleySouthern Division, Potlatch Forests, Inc.

Directors re-elected were: J. G. Smith, Arkansas Oak Flooring Co., Pine Blufi, Ark., and Allen Harris, Jr., Harris Manufacturing Co., Johnson City, Tenn., oneyear terms; T. B. Grissom, Jr., GrissomRakestraw Lumber Co., Burnside, Ky., Mllton Craft, Chapman & Dewey Lumber Co., Memphis, and Vice President Stewart, two-year terms; J. V. Cloud, Cloud Oak Flooring Co., Springfield, Mo., P. B. Lanham, Jr., Lanham Hardwood Flooring Co., louisville, Ky., Allen Taylor, DeSoto Hardwood Flooring Co., Memphis, and Past President May, three-year terms.

Efiects of President Kennedy's recent anti-discrimination order concerning new FHA and VA-financed housing "will not be as cataclysmic as some people predict," the meeting was told by James P. Gallagher, associate editor of House & Home

Magazine, principal guest speaker.

"Many of our northeast states have long had much stifier anti-bias laws than this federal order," Gallagher declared, 'oand this has not stopped our building and it has not changed our housing pattern noticeably.

HOUSING PATIERNS NO DIFFERENT

"The housing pattern of the northern cities is no different than the housing pattern of those in the South. Of course, this order and any others that may {ollow it will cause problems. I would just like to say that very rarely does the trouble face to face look quite as imposing as it did when it was coming toward us."

Speaking of the market for new homes in the years ahead, Gallagher declared new family formations need not be the key factor. He cited studies which show that the average American family can afford to buy a home priced 7l per cent higher than the home which that family now occupies.

The number oi houses the home con-r struction industry can build and sell, he asserted, depends on o'how many of our 52 million American families we can per' suade to spend more of their disposable income to improve their own housing standards.t'

EXPANDING MANKET INDICATED

He added that an expanded market for oak flooring is indicated in the trend he has noted toward two-story homes, as opposed to one-story slab-on-ground houses.

'oEven in areas like the Southwest and the West" where the one-floor house has been king," he said, oowe find the two-story house becoming much more popular."

In his annual report Willins said the association had made encouraging progress in capturing for strip oak flooring a greater share of the market in slab-onground homes. He explained that NOFMA in L962 vigorously promoted an economical new method of installation in such houses. The system involves use of a double layer of lx2-inch wood sleepers as a nailing base, with a moisture barrier of poly,ethylene film between them.

"We have received hundreds of r€' quests for information on the system,o' he said, and we have been informed that the method is catching on and being used in several parts of the country. We believe theie is great promise that it will be used to an increasing extent."

The Credit Corner

Bill hos tought hundreds of independenlly owned ftrms, building rupply oullefs omong lhcm, how lo build solcs through credit selling, ond how to collecl receivobles. Bill'r progron ofters lhe deolcr ond his sfofi on the iob credil troining ond periodic supervirion. He hor eorned o mosl envioble repulclion teoching "professionol credit monogemenl" lo progressive reloilers during the lc:t I I yeors of his lotol of over 30 yeors in fhe field of reloil ond consumer credil. For detoils write him direct, 34Ol Bolboo Street, Son Froncirco 21, Coliforniq,

As a professional credit man-a consultant to various retail outlets assisting them in their dilemma between creating a a strictly cash sales outlet, or trying to meet the demands of credit buyers in their particular trade areas-I have listened to just about every human reason under the sun for granting credit. But they all have one thing in common. Each is struggling to meet sales quotas-and failing-find that "amateur" credit selling and collection methods moves merchandise while the cash register gets rusty from lack of use.

I'll never know why so many retailers fail to acknowledge credit management ag a profession. They seem to believe that their "amateurish" plan of credit merchandising is sufficient, and their judgment of

people and their ability to pay should not be questioned. As a matter of fact, I believe there are businessmen who would rather go broke while defending their own judg. ment than admit oothere might be a better way'"

Why are these habits and attitudes so prevalent? It is simply defined. For too many retailers-especially those operating in smaller communities-are short sighted in their over-all plan to earn profits. Their obsessive drive to make sales causes an illusion of self-sufficiency, and they allow poor control of their credit department to persist because of what they o'think" of a customer, and not based on actual facts about the customer.

If you don't believe me, count the col-

lection agencies listed in the yellow pages of your phone book. They profit from claims turned in to them by dealers not schooled in profitable credit selling.

The best all-inclusive advice I have for building supply dealers-selling at the r'etail level-is install a standard of credit management in your outlet as efficient and comprehensive as your inventory controls, budgetary controls, and then analyze your investment contained in the form of receivables as carefully as you would a financial statement.

If you don't believe that such analysis is necessaryo try trading an unsecured deIinquent account to your local banker for dollars. I{ you don't have these controls now-install them.

Lumber Compony Purchose

Publishers' Paper Co. of Oregon City, Ore., paper manufacturing subsidiary of the Times Mirror Co., Los Angeles, has purchased Kappler Lumber Co. o,f Mulino, Ore., for an undisclosed amount of cash, it was recently announced.

Kappler, with current annual sales of more than $I.3 million, will be operated under its present name as a division of Publishers' Paper. It's 14,000 acres of timberland will be integrated into Publishersn 80,000 acre holdings.

stocks.

D. C. ESSLEY and SON

Mssonite Presdwood Provides Protective Covering

Maintenance of gymnasium floors, often used for home shows and other community afiairs, poses a problem which lumber dealers can solve, according to Donald J.

Moore, building products sales manager, Masonite Corporation.

The sale of Masonite t/n, Tempercd Presdwood 4x8-foot panels to protect the floors is a solution to the problem and an excellent sales builder, Moore reports.

He told of one Indiana town in which 950 panels of the tempered hardboard were purchased by the Lions club, sponsor of a home show. Stored on dollies when not in use, the panels can be put in place in about four hours. They are taped together to keep dust from filtering through joints to the basketball floor.

Heavy equipment exhibited at the home show, which was attended by 20,000, had no efiect on the basketball floor because of the protective covering. In addition to protecting the softer and more expensive hardwood floors, the Tempered Presdwood provides a smooth, splinter-free surface for all school and civic functions.

When the panels are picked uP after such an event, the floors are restored to their original condition simply by sweep' ing, waxing and polishing.

Robert Johnston To Weyerhseuser

Robert Johnston has resigned as Execu' tive Secretary of the Wood Products Asso' ciation of Hawaii, according to an an' nouncement by R. H. Grayo President of the Association.

Johnston returns to the Mainland to be' come Manager of Merchandising for the Weyerhaeuser Company in Tacoma.

Announcement oI the Association's new Executive Secretary will be made soon.

TWENTY.FIVE YEARS AGO TODAY

As Reported in the California Lumber Merchant, March, 1938

Gerdon D. Pierce, Boorman Lumber Co., Oakland, general chairman for the Sixth Annual Reveille of Northern California Lumbermen, announces that the reveille will be held in Oakland and be sponsored as usual by East Bay Hoo-Hoo Club.

The Federal Housing Authority announces that after 3 years of operation the average FHA loan has stayed at an average of around $4,000.

Roy E Hills, Wendling-Nathan Co., San

Francisco, spent several weekends last month at Yosemite, where he enjoyed the skiing.

G. L Pauze, general manag:er of Polson Mill Co., Hoquiam, Washington, was a recent visitor in Los Angeles and San Francisco. While in Los Angeles he made his headquarters at the office of Don H. Doud, the company's southern California representative.

Henry Wheeler, of the Tacoma Harbor

Lumber Co. Tacoma, spent a day in Los Angeles while on his way to Honolulu on board the S.S. Mariposa.

C. II. Chapmon, Santa Ana retail lumber dealer is in charge of the right of way purchases for the Orange County Flood Control.

G. E Anderson" Jr., sales manager of the Anderson & Middleton Lumber Co., Aberdeen, Wash., has returned from a twoweeks business trip.

fnc.

E. L. "Bud" Reitz, of the E. L. Reitz Lumber Co. and Mrs. Reitz recently returned from a trip to Honolulu. "Bud" said they had a most enjoyable time and that he didn't see a chisel all the time he was over there.

Jack Dempsey of the Dempsey Lumber Co., Tacoma, is spending his vacation in southern California.

P.M. "Pete" Cowbrough, sales manager, Meadow Valley Lumber Co., Spanish Ranch, Plumas County has returned to the mill from a business trip to San Francisco and Los Angeles.

Dee Essley, Elliot Bay Sales Co., Los Angeles, is back at work after a bout of the flu.

P. J. Van Oorosting was recently made sales manager of E. J. Stanton & Son, Los Angeles. He has been with the firm in various capacities for' 15 years.

Jones Hardwood Company recently moved to a nes' location with new and larger quarters at 1401 Potrero Ave., San Francisco, new telephone number is VAlencia 4200.

Frank D. Butler, sales manager of the Thompson Lumber & Piling Co., Portland, was recently in San Francisco on a business and pleasure trip. He \l'as accompanied by Mrs. Butler'.

Hobbs Wall & Co. resumed onerations of their mill at Crescent City, March l, after being shut down for some time, according

to Lew Goddard, sales manager.

F. Dean Prescott, Valley Lumber Co., Fresno, attended the annual convention of the Western Retail Lumbermen's Assn. held at the Davenport Hotel, Spokane, Wash., February 17 to 19.

Simpson Announces Plywood Cotolog

An attractive six-page, full-color catalog on plywood is now available from Simpson Timber Company.

The catalog contains pictures and detailed information on various Simpson plywood sidings, sheathing and paneling.

Free copies may be obtained by wliting Simpson Timber Company, 2043 Washington Building, Seattle 1, Washington.

Polco Offers New Double-Plowed Redwood Fosciq Boord In Specified long Lenglhs

The Pacific Lumber Company is now marketing a new mill-manufactured California redwood fascia board with the back double-plowed to receive plywood soffits. One fascia plow is adapted to fit t/+" plywood, the other, S/*". Job costs are reduced with the new fascia board, since time and cost of installing soffit molding are completely eliminated. The new fascia board can be ordered paint-primed to reduce on-

the-job costs even further, plus assuring superior paint performance. It's also available with factory 'oClear-Seal" for natural finishes.

To save on application costs and help eliminate waste, the new Palco fascia board is available in long lengths or specified lengths if desired. Long lengths are achieved with the Palco-Loc process of finger jointing and electronic gluing to achieve permanently strong, longer fascia boards.

AII of the new double-plowed fascia boards are kiln dried Palco Architectural Quality California redwood. The glue line is waterproof exterior type urea-melamine glue, approved for F.H.A. standards. No edge-glued pieces are used in the fascia board. Available in lengths tp to 24' (paint-primed stock is 20' maximum).

Thicknesses are L".11/4't or 2".

Descriptive material is available by writing The Pacific Lumber Company, 100 Bush Street, San Francisco, California.

Cross Grqin Fir Plywood Now Stqndord Produclion ltem

new double-plowed redwood foscic

Cross grain 8x4'foot fir plywood, normally in short supply, has been made a standard production item by Georgia.Pacific Corp. Also called "cross face" and "platform stock," the panels have the grain running crosswise rather than the normal

Iengthwise in face and back veneers, plus alternate core veneers where applicable.

Regular production is Bx4-foot unsanded CD sheathing grade and CD with exterior glue in 3/s and, r/r-inch thicknesses. Other sizes and thicknesses are on a special order basis, the company said. The special panels are priced slightly above standard 4x8 sheathing.

Cross grain panel demand is largely for special roof sheathing, o{ten on architects' specifications, and for hardwood veneer overlays, it was indicated.

Crestridge lumber Moves to Sorotogo

Crestridge Lumber, Inc., a San Francisco wholesale concern, moved its offices to 20283 Argonaut Drive. Saratoga, California, the first of last month. The new number to call is 867-0525. Established the first of the year as a general wholesale lumber operation, the firm is headed by well-known northern California lumberman. Brice Stokes.

Building Supplies

Williamette Valley Co., Eugene, Ore., wholesale building materials firm, has acquired Pacific Builders Supply Co. of Portland, Ore.

PERSONALS

Il. J. "Rudy" Ness has been named sales manager of Lolenz Lumbel Company at Burney, California, accolding to company officials. He u'ill have complete chalge of all lumber ploducts sold by the mill. Priol to joining Lorenz on Februaly 15, Ness had been 20 years with Clear Fil Sales Co. at Springfield, Oregon.

tsob Ahrens has been promoted to sales manager of Diamond National's Chico Remanufactured Wood Products Division. He replaces Jack Hawley lr.'ho moves up to general manager of that division.

Glenn Dietz continues as general sales manager of Diamond National's Red Blufr opelation, assisted by Ilill Kofrard, assistant general sales manager'.

Ed Jenkins, former manager of Brentwood Lumber Company, Brentwood, California, has joined Square Deal Lumber Company in Stockton.

Mickey Smolich has joined the sales staff of Lumber Dealer.s Materials Co. in Sacramento, according to LDM manager Helmer Hauge. Mick is u'ell knorvn throushout the trade in the bustling Sacramentolr,ea ancl selved as president of Saclamento Hoo-Hoo Club 109 during the club's 1961-62 year. Plior to joining Lumber Dealers he- had been with Friend & Terry Lumber Co. which closed its doors after ovel a century of doing business in the Sacr.amento area.

Yerlon McKinney spent the first week of March in the Mountain States area on Island Timber Company business.

Dave Wilson, formerly with Bell Lumber Company in Sacramento, has joined Arden Lumber Company, accolding to owner Rill Baird of Sacramento.

Mr'. and Mrs. Monroe Hirschfeld spent the month of March vacationing at Palm Springs. One of the real veterans of the East Bay's retail lumber biz, Hirschy remains active in the operation of Bay City Lumber Company in Oakland.

Stan Eznekier, westet'n division manager of E. L. Bruce Co., spent most of January and February contacting customers and suppliels in Canada, the Mountain States and the Southu'est.

Lake Tahoe retailer, Charlie Cross, Sr., got his filI of looking at morose skiels and journeyed down to Georgia last month with the missus for a winter vacation in the Southeast and a look-see alound New Orleans and environs. Charlie, rvho operates yards at Truckee and Tahoe City, s*'ears he hasn't touched a snow shovel the entit'e season and the way it looks right now he might as well letile it fol the season.

Ed Heiberger, head of Redwood Sales Company, San Francisco, spent the first two u'eeks of March calling on customels in the Midwest and East and attending a company sales meeting in Chicago.

Among those attending the Western Pine Association annual meeting at San Flan-

CATIFORNIA

cisco were Jerry Dodge, Jeff Ilrooks and Frosty Foster, of Brooks-Dodge Lumber Company, Montebello.

PauI Foote, sales manager Collins Pine Co., Chester, California, was a recent visitor in southern California calling on various friends and wholesalers throughout the trade area. It was a working holiday as he also visited Santa Anita, Death Valley and the playground resorts.

Fay Madison, president of Pacific-Madison Lumber Company, in mid-February iourneyed down from northern California to spend several weeks visiting the Downey plant and personnel. Following this he flew over to Hawaii on business, and plans to return to Downey again in March.

Horace Wolfe of Marquardt-Wolfe, Los Angeles, reports that he enjoyed his recent trip to San Francisco and attendance at the National-American meet held there in earlv March.

Sandra Paine and Barry Reynolds, both Stantonites (E, J. Stanton & Son, Los Angeles), were united in marriage in Inglewood on February 2. Sandra was one of the nine princesses in the California Forest Products Day "Queen of the Forest" last fall.

George W. Gibson, San Bernardino lumberman and his wife Helen traveled to San Juan, Puerto Rico, fol skeet shooting, and wound up by sharing a championship with William T. Sesnon Jr. of Beverly Hills, .20gauge skeet event.

Obstacles out of range of standard truck rear view mirrors have always been a plague to truck drivers. Back-up accidents, scraping obstacles when turning in the yard or those involving that little sports car that invariably appears "out of nowhere" or when the driver attempts to turn or change lanes can now be eliminated with the introduction of SAI'E-T-VIEW.

SAFE-T-VIEW is a convex panoramic mirror just under 4 inches in diameter, which contains an adhesive back, that can be positioned on the lower portion of the truck's rear view mirror, No tools are required and installation can be effected in half a minute by merely stripping the wax paper ofr the back of SAFE-T-VIEW and pressing it to the position desired on the regular mirror.

Many fleet operators, bus companies, school districts and military installations have reported an almost immediate lessening of back up and side-swipe accidents with the use of this device, At a quick glance the driver gets a wide angle view, even the rear wheels are visible, and yet is not deprived of the use of his standard rear view mirror.

SAFE-T-VIEW lists for $2.95. Information may be obtained from the manufacturers: PAR SALES CO., INC., 1647 North Gower Ave., Hollywood 28, Calif,

OBITUARY

Ben S. Allen, former newspaperman, conservationist, and longtime associate of Herbert Hoover, died Febluzrly 26 at his Palo Alto home. He nas 80.

Mr. Allen was publisher of the Sacr.ar.nento Union (1919-23) and the California Farmer (1923-36). He served with Hoover on the comnrission fot Relief in BelEium in World War I, and accompanied the expresident on a number of speaking tours in 1936 and 1938. He ended his career in various leadership roles in the redwood lumber industry, helping re-unite industry

people after the protracted strike of 1948.

A native of Glass Valley, California, ^A.llen attended Stanford University, graduating in 1907. While at Stanford he was Editor of the Stanford Daily and campus collespondent for the San Francisco Chronicle and the San Ft'ancisco Examiner.

After a stint as a reporter in San Flancisco, he was assigned to London by the Associated Press rvhere he u'as their' first "Outside" reporter for London and England and served in that capacity throughout the Balkan Wars and the early part of Wcr'ld War I. In 1914, he was one of seven men who met in Herbert Hoover's London office to found the Commission for Relief. During the U. S. portion of World War I, Mr. Allen served with Mr. Hoover as a member of the U. S. Food Administration Board and also served with the U. S. Fuel Administlation and the War Trade Board.

While publishing the California Farmer, Allen had an office in San Francisco to handle the public relations and tariff problems for a group of farm co-operative marketing organizations.

During World Wal II, he served with the Army Postal Censorship and the Office of War Information in San Francisco, after which he re-opened his public relations offices in San Francisco.

Following the 1948 strike in the redwood industry, Mr. Allen did resealch on the history of The Pacific Lumber Company.

In 1950, he came to the California Retlwood Association to set up their first Con-

servation Division, under which came the dedication of the first tree farm in the Redwood Region now totalling 123 tree farms with 645,000 acres, and the formation of the Redwood Region Conservation Council as a medium for creating better' undelstanding br:tlveen the ledwood indus' try and the people who lived in the Redwood Region. Mr. Allen was elected an Honolary Lifetime Vice President of the RRCC on his semi-retirement in Janualy of 1957. Aftei' retiring he served as a public relations consultant to both CRA and the RRCC.

Mr. Allen is survived by his widow, \'ictoria and by his f6u1 s61s-$hannon, a Chicago doctor; John, Science writer of Palo Alto: David. Dilector of the U.C. extension proglam and William, an attorney in Washington, D.C.

Veteran lumberman. William J. Lawrence, ?5, died unexepectedly at his Berkeley home on Saturday, February 16.

Born on September 2, 1887, at St. George, Maine, Mr. Lawrence had spent his lifetime in the lumber business, for the most part with McCloud River Lumber Co. at McCloud. California. and McCIoud Lumber Co, in San Francisco. He had been in McOloud's San Flancisco sales office since the early 1930's and in more recent years had been enjoying retirement.

A member of the Masonic Lodge of McCloud, Mr. Lawlence served in France during the First World War. He leaves a wife, Martha, of their Berkeley home; four' nieces, and 15 Erandchildren.

PONDEROSA E 9UGAR PINE

REDWOOD T INCENIE CEDAR

WHITE & DOUGTAS FIR

Leslie G. "Les" Possmore

Fred L. Possmore

Box

RICCI & KRUSE tUl,lBER CO. WHOLESALE

Ponderoso ond Sugor Pine

Cleqr Fir ond Redwood

HAWES ST. & ARAASTRONG AVE.

DON

Selwyn Shorp Retires

Veteran lumberman Selwyn J. Sharp was honored by the redwood industry this month on his retirement after 44 years in the lumber industry, 35 of them with the California Redwood Association. A special resolution of the directors of the Association honored Mr. Sharp for his service to CRA as oostatistician, manager, and secretary-treasurer."

Born in Humboldt County, Iowa, in 1893, Mr. Sharp's career took him to the redwood forests of Hurnboldt County, California. He attended the University of California after serving in World War I as an aviation cadet. His first job a{ter graduating in 1920 was with the Weed Lumber Company in the Sierras.

Mr. Sharp's first association job was with the Western Pine Association as statistician from l92l through 1928, when he joined the California Redwood Association, which he served until his retirement.

He has always had a hand in the inspection and statistical work of the CRA, and has served under eight managers. During three interim periods, Mr. Sharp was acting manager of the Association. He was elected Secretary-Treasurer of the Association in April, 1942, and served in that capacity until his semi-retirement in 1959. Since then he has been compiling a his-

P

JR.

tory of the Association and its predecessors.

Mr. Sharp will retire to the Ojai Valley with his wife of 32 years, Vida. He has two daughters and a son and seven grandchildren. He lost a son during Vorld War II.

'oThe record has been full of interesting happenings and personalities," says Mr. Sharp of his decades rvith the lumber industry, "and the work exceedingly re-

warding." In its resolution of gratitude and commendation, the directors of CRA said:

"WHEREAS he has been an employee of the California Redwood Association continuously since 1928 and

"WHEREAS he has discharged various duties, including those of statistician, manager and secretary-treasuter, and has represented the redwood industry on various committees and boards of national importance, including the American Lumber Standards Committee and its Board of Review and

"WHEREAS he has prepared himself for each such duty with meticulous care and discharged it with such tact and patience as to bring lasting credit and stature to the redwood industry he represented anc

"WHEREAS by applying to every act he performed for the Association the same high ethical standards by which his personal life was conducted, he has brought respect and honor to this industry.

"NOW, THEREFORE, be it resolved that we, the officers and directors of the California Redwood Association, do hereby record our gratitude, both individually and collectively, to SELWYN J. SHARP".

Julian N. Cheatham, Pres., Georgia-Pacific Corporation; Stanwood A. Murphy, The Pacific Lumber Company; John L. Robins, Simpson Timber Company; Howard A. Libbey, Arcata Redwood Company; C. Russell Johnson, Union Lumber Company; Russell H. Ells. Willits Redwood Products Company; Philip T. Farnsworth, Vice-Pres., California Redwood Association; Arch O. Lefors, Secretary, California Redwood Association.

Americon

The

In addition to a Board of Directors meeting, there will be work sessions of the promotional, technical and production committees chaired by their respective chairmen William Franck, United States Gypsum Company; George Matter, W'eyer-

and

Paul B. Shoemaker, Association. and Donald secretary, will preside meetins.

California Lumber Inspection Seryice

CLASSIFIED ADVERTI5ING-Position Wonted $2.00 per line, hinimum $4.5O, All other $3,0O per line. mihimun $6.00. Two lines of oddregs (your oddress or our box numberl .ounl o. one line. Closing dote for .opy is the 2oth.

HEIP WANTED

CTASSIFIED ADVERTISEMENTS

EXPDRIIINCI.ID LUIIBIiR CLERK, familial u'ith pine, r'edwood, fir and misc. Must be top man able to take chalge of yard. Will pay top wages for light man. Wlite Box 23, California Lumbel Merchant, 412 West 6th St., Suite 421, Los Angeles 14, Calif.

SALES MTNDEO lUnf HBHnfA-\1 NEEDED f"r.C""t*l C^ltf"."tt line yard organization. Future management opportunities for aggressive, capable person. Excellent climate, outstanding insurance and pension programs. Write The King Lumber Co., P.O. Box 1559. Bakersfield. Calif.

TWO HIIAD RIG SAWYEII.S. Pine Mill. Operates yeal around. Flesno Alea. Write Box 22, California Lumber. Mer.chant, 412 West 6th St., Suite 421, Los Angeles 74, Calif

SALI'SIIIAN-EXPFJRIENCI]D IN LUM}IER SALF]S-$1,200 tO $1,500 per month. Open ten'itory, leads fur.nished. Expense account & gas allowance, drawing account & commission. Health and welfare plan. Must be experienced in industrial & constluction accounts. Sales of boxes, crates, pallets, skids, milling, cutting to length & resau'ing-r'ea1 opportunity fot right man. Huntet' Woodwolk, 7235 E. 223rd St., Ton'ance, Calif.

l{ames of Advertisers in this Department using a B0r l{umber cannot be released. All inquiries and replirs sh0uld be addressed to Box shown in the advertisement.

IIEST LLTMBEII YARD oppoltunity in wheeler'-dealel hrmberman or chain present owner'. $100,000.00 requiled.

Lumber Merchant, 412 West 6th St., Calif.

California fol well financed olganization. Too big for Box 24, The Califolnia Suite 421, Los Angeles 14.

S.F. AREA RETAIL LUMtsER YARD, inventory $40,000, volume fir'st year $150,000, terms available. Write Box 21, Califor.nia Lumber Merchant, 412 West 6th St., Suite 421, Los Angeles 14, Calif.

BUILDING MATERIALS BUSIN}iSS

Portland. Will lease building and sell particulars, Box 20, California Lumber Suite 421, Los Angeles 14, Calif.

in good Oregon town near' stock. Contact owner fol' Melchant, 412 West 6th St.,

WHOLESALER WITH GOOD CREDIT Angeles area, interested in mill sources

Douglas Fir. Box 19, California Lumber St., Suite 421, Los Angeles 14, Calif

REFERENCES, in Los for Pine, White Fir and Merchant. 412 West 6th

EQUIPMENT FOR SALE

HEAVY FORK-LIFT TRUCKS

RENTAL AND SALES

MacKAY MILL SERVICE

Peninsuia, S.F. and Malin areas.

MILLWORK SAI,ESMANtO

F. S. Buckley Door Co., Quint St. Calif.

I.)XPERIENCED LUIIBIIR SALESIIAN: For contractor and DoIt-Yourself customels of letail yard Alameda County. Reply stating age, experience and salary expected. Box 10, California Lumber Merchant, 412 West 6th St., Suite 421, Los Angeles 14, Calif.

contact and service builders in F)xperienced in taking off plans. & llvans Ave., San Francisco 4, POSITION

WANTED

POSITION WANTED by man with 10 years local experience. Have managed branch yard. Experienced in estimating, pricing, countersales. Know lumber, hardware, paint, building materials. Pomona Valley location preferred. Box 12, California Lumber Merchant, 412 West 6th St., Suite 421, Los Angeles 14, Calif.

BUSINESS OPPORTUNITIES

PROFESSIONAL SERVICE, LET Mll SHOW YOU building supply letailers how to improve credit granting procedures and increase collections and sales. No collection agency invoh'ed. Over 30 years' expelience. Refel to "The Credit Corner/ in this issue. Write: Wm. E. Locke, 3410 Balboa, San Flancisco 21, Calif.

I,UMBER YAITD FOR I,I.]ASF]

u'ard Lumber & Investment Co.. Angeles 54, Calif.

Yuma, Aliz. Estab. 50 yrs. HayP.O. Box 3606, Telm. Anx., Los

NEptune 8-9428

822 - 69th AvenueOakland 21. Calif.

TWIN BAND RIP-Only $1,750. LYcoming 3-3021.

FOR SALE. moisture meter (electronic) New. $95. CalI 447-L894. WANT FORKLIFT 3-8 ton, any condition LYcoming 3-3021. Hot Glue press Berthelsen with all accessories. LYcoming 3-3021

Abitibi ond Mirotile in Merger

Abitibi Corporation and Miratile Manufacturing Company announce that they have agreed to the terms of a merger whereby Miratile would become a division of Abitibi Corporation.

Miratile Manufacturing Company is a producer of a wide range of high quality decorative hardboard and plywood wall paneling for residential, commercial, and industrial applications. The home office and main manufacturing plant is located in Chicago. A new plant has recently started operations in the City of Industry, California. In addition, the company warehouses prod-

ucts in Elkhart, Indiana; Fort Worth, Texas; and Woodbridge,.N.J., to provide national distribution.

Abitibi Corporation is a wholly owned subsidiary of Abitibi Power & Paper Com. pany, Limited of Toronto, Canada. It operat€s a large, modern plant at Alpena, Michigan, where it produces an extensive line of specialty hardboard and insulation board products. A major expansion program at this mill is nearing completion.

Management of both companies believe the pooling of their manufacturing, morketing, and research skills will ofier many advantages to the customers of both organizations.

Cqrl Dovies ond Wife Plon Extended Vocotion

Carl Davies, since l9l8 a prominent member of the Southern California lumber business, is looking forward to a three months European vacation with his wife.

Mr. and Mrs. Davies will fly via SAS to Copenhagen; after several weeks there they will continue on to London, Paris and Rome and wind up in Hanover, Germany where Mrs. Davies' parents live.

'Carl states that during his atrsence his business will be handled by the Wholesale Division of Diamond National Co. at Red Bluff. Calif.

BUYER'S GUIIIE

LOS ANGETES

TUMBER AND 1UM8ER PRODUCTS

Al Peirce Compony----.---.-------------.---SPruce 5-3537

Alpinc Forest Products ---.--.-.321-9072

Amcricsn Hordwood Co.---------.-.-.----Rlchmond 9-4235

Angelus Hqrdwood Compony-----------.-..-!Udlow 7-6168

Arcqto Redwood Co. (Pele Keponl.-.-WEbster 6-4848

Associqled Redwood Mills.-.----.--------OVerbrook 5-8741

Allins, Kroll & Co.-.------....-.---------.----MAdison 6-4757

Allos lunrber Co.---.--.-----.-....--.---.---.---MAdison 7-2326

Avolon lvtoulding---..-..---.-..---.-....------------,.DAvis 9-41 I5

Bock Iumber, J, Williom.---------.-----.-.-REpublic l-8726

Bfcmco lumber Sqlcr Co. -----.--------CApilol 5-1216

Bliss lumber Co., Inc...------RAymond 3-1681-3-3454

Bohnhoff [umber Co., Inc.----------------Rlchnond 9-3245

Bruce Co., Inc., E. [..---------.-...-----.-.---------SPring 2-2431

Brurh lnduslriol [umber Co.-----------.--RAynrond 3-3301

Chontlond lumber Co, -.-...-TR 3-1317

Cloy Iumber Co.-.-...-.--------..........------Pteqsonf 3-l l4l

Coos Hcqd lumber & Plywood Co.--..--SPruce 5-1179

Commcrciol lumber Co.............-.--.-------SPruce 3-1887

Consofidoted Iumber Co,.-.----.....-.--.-----..SPruce 5-3477

Dovidson Western Plywood Co.------.---ANgelus

& Pinc lumbcr Co.--..---.-----.---..-.._.Vlctorio 9-3109

Frccnon & Co,, Slephcn G,--...--..-...--.----ORiole 3-3500

Frcnonl Forest Producls---------,-----.---.RAymond 3-9917

Gollchcr llordwood Co.----........-.....---.Plcoront 2-3796

Georgio-Pocific Corp. ([umbcr]-------.RAymond 3-9261

Gcorgio-Pocific Corp. (Ptywoodl---.-.--RAymond

Shivcly, Alqn A.--------------.--.--........-..CHcpmon 5-20E3

Sicrro Lumber & Plywood, Inc..-...-..-..-fRiongle 3-21f4

Sinmonr Hordwood Lumber Co.-.........-.SPruce 3-1910

Smith Hordwood Co., L. R.....----.-------.-.-SPruce

Northern C,olifornio

Anof -.--..Klmbcrly 7-1591 Von fde, Roy ---...-.....--..----------.--.---.----.-MUnay 1-1668

Wendling - Nolhon Co.----...-----..--..CUmberlond 3-9078

Weslern Foresl Products Co.---..-...------.ANgelus 3-6138

Weslern Mill & lumber Co,----.....---..--ANgelus 2-.tll48

Weyerhoeuser Compony.-..--.--........---llchmond 8-5451 Worehouse

TNEAED

TUMIER_POIES-?ItING-TIE3

f.. A. Dry Kiln & Storoge, Inc.....--------ANgelus 3-5273

Iumber Co. ------------.-..--..--------.-.-----tUdlow 8-3036

lAorquort-Wolfe Lumber Co.-.---..---HOllywood .{-7558

AlcCloud Iumber Co....-----------......-......-VErmont 8-4963

A{ullen Lumber Co., Floyd .---678-5518

AAutuol Moulding ond lunber Co.----..-.FAculty l-082l

Ncimon-Rccd [umber Co..-.---------.-.TRionglc 3-1050

Nclh Lumbcr Solcs, A. W..--------.-.----Tnionglc 3-266it

Ncwquisl, Jor. W.--------..--------..---.------AAdison 5-3839

Oliver lumbcr Co..-------.-...---.---------.RAymond 3-0O53

Oregon-Pocific Forcsl Prod. Corp..-.-PArkwoy 2.4520

Orgood, Robert S.------------.-..--..---.--.-----DUnkirk 2-8278

Owcns-Porks Iunbcr Co..---.----..---...-.-----ADoms 2-5171

Oxford [unber Co., Rex.-..--------.---AXminstcr 3-6238

Pociffc Fir Soles.-....--.---.-.-.--..-------------.---MUrroy 2-3533

Pocific lumber Co., The.-------.------.CUmberlond 3-9078

Pocific-Modison [umbcr Co..-...-.-----.---SPrucc 3-2292

Pocific Wood Producls-.---------------------.MAdison 8-7261

Pon Asiotic Trading Co., Inc.--.---...---Rlchm ond 7 -7 521

Pcircc Compony, Al.--.----..----.-..-.-------SPruce 5-3537

Pcnberlhy Lunber Co.-------.-------.--.-.-.---.tUdlow 3-451 |

Pcrry Internolional Corp,.......".....------.ORegon 8-7151

Philips Whslc. Lumber, Don Jr.--------G[odstone 4-5018

Quolity Plcning Mill---.....--..""......---..---ANgelus 8-2868

Richkrofl --.------...---....,A Adison 7-53(X

Roy Forcrl Producls Co..-..----..----------TRiongle 3-1857

R14gcl Iumber Solcs----------.---...-.....-------SPruce 5-3211

Sonford-lu:ricr, Inc. --------.-.-....---.---.AXminster 2-9181

Wcbsler & Johnson.--.--..--......ANgelus 9-7231

Tortcr, Webstcr&Johnson lSpcciolty Div.) AN 8-8351

Wcst Coosl Screen Co.-----.-..----..--.--..ADqms l-1108

SPECIAT SERV]CES

Associolsd lrtolding Co.-................-..RAymond 3-3221

Berkol /vlonufocluring Co...-.-..-.-.--.--.-.-.--------877 -1 1 63

Cqlif. Lbr. Inspcclion Servicc........NOrmondy 5-5431

CHIP Nofionol .-..----.-(213) 331-8201

Coost Ploning Mill...-----.----.--*....--.---.AtlAdison 2-l l8l

Joncs, Fronk E. Mochincry Corp.------.-lr{Adiron 2-9132

Lumbcr Ccntcr ftilling Co..--..--..-.-EDgewood 5-1251

Nordohf Monufocluring Co..----.--.--.--- ----.849-267 5

Phillips Sow & Corbide Tool -.-..-."--....LUdlow 5-4480

Son Anlonio Polc----.-.-----.--.--.-.---------UNderhill 5-1245

So, Colif. Assn. Cobinel Mfg...---.--Plymoulh 6-8341

Tri-Slole lvlochinery of Colif ..--.------.. --..-.---.-.-.583-9977

tul EER HAt{DtlNG AND SHIPPING; CARRIEIS

Fern Trucking Co...-..--------------------------.RAymond 3-3691

7'9332

Snellrlrom tumber Co..----------.....--.---.-Dlomond 2-l l4l

U.S. Plywood Corp.----------.,-----.-.-.--....Dlomond 2-l I I I

A/IEDFORD

Heorin Lurnbcr Compony.....-..---.---....-...,-.------772-7137

PORTTAND

Moore Dry Kiln Conpony-..----.-.......---AVenue 6o6il6

Tunoc Lumber Co.---.--.-.---.-.---.-------------CApilol &6661

U.S. Plywood Corp..--.--------------.-.-...---..-.CApirol 7-(X37

TACOMA

Woshington

Cheney Lumber Co..--...--..-.--.--.--. -----------FUllon 3-2421

BUYER'S GUIIIE

sAN FRANCISCO

Torler, Websler & Johnson, Inc.----------PRospect 6-1200

Union Lumber Compony ----.--.--.--.-.------..SUlter l-5170

Uniled Stofes Plywood Corp..,,---,.,-,-----JUniper 6-50O5

Word & Knopp.---..----.-..-...-.---.-.-------GArfield l-1840

Wendling - Nolhon Co..-..--.---..-------.-----.--SUtler l-5363

\rt/esl Coosl Timber Producls--------GRoystone 4-3931

Weslern Forest Producls of S.F.--,-....LOmbord 4-8760

Weslern Lumber Compony --------------.-----PLozo 6-7111

Weyerhoeuser Compony ---------,--------------PLoza 5-6781 Ziel & Co., Inc...-,.-,----------..-..---...-..--.YUkon l-0210

sAsH-DOORS-Wt NDOWS-MOUtDtNGS

BAY

2-2754 Kilgore. Robert P.---.-..,.----,--.--.---.--..GLenwood 6-0831

Loop Lumber & lv{ill Co......-,-.-...-----.-[Akehursr 3-5550

MocBeoth Hordwood Co..,,-.-----------THornwoll 3-4390

Mqrsholl Shingle Co.,---------.--.--.-----.----tUcerne l-7000

Pocific Fir Soles --.-,..--.--.-.-----.-.-.----DAvenpotl 6-8861

SERVICE IS OUR MOST IMPORTANT PRODUCT

OBITUARIES

Donald A. Nixon, 46, General Sales Manager for Marsh Wall Products, fnc., Dover, Ohio, died March 5 following a three-month illness. He had been employed by the manufacturer of Marlite paneling since 1937.

Nixon served as Assistant Sales Manager for Marsh Wall Products prior to his ap- pointment as General Sales Manager in 1960. He was a member of the firm's Quarter Century service club. TIe was well known in the building materials and industrial field.

A graduate of Miami (Ohio) University, Nixon served as Captain in the Army Sig- nal Corps in World War II from 1942-1946.

Nixon is survived by his widow, Marjorie, and a son, James.

Robert A. Murchland, 65, owner of Central Valley Builders Supply, Reseda, California, died March 10.

He is survived by his wife, Florence; son, R. Keith Murchland; eight grandchildren; his brother, J. T, Murchland; and sisters, Kathleen Scamp and Mrs. Burleigh Hampton.

A. W. "Bates" Smith, 82, died as a result of a heart attack at his Carmel, California, home on March 12.

Although he had retired for several years, Mr. Smith had spent some 50 years in the lumber business, starting back at the turn of the century with the old Wendling Lumber Co. He later went with Napa Lumber Co., and after several years there moved

to Fresno for California Pine Box Co. He then returned to the wholesale lumber business as Los Angeles representative for MacDonald Harrington Lumber Company.

After several years with that concern, he established his own wholesale business in Los Angeles which he operated until his retirement.

Clay B. Brown, 60, president of Clay Brown & Co., wholesale lumber firm of Portland, Oregon, died March 10 in a Portland hospital.

A prominent sportsman, Mr. Brown was first president of a local group that purchased Portland's Pacific Coast League baseball club in 1955 from George Norgan of Vancouver, B.C. When he died he was on the board of directors of Portland's Western Hockey League'Club.

L. A. "Les" Brown, retired lumberman, died on February 4, in Long Beach.

Born in Mendocino City, California, Mr. Brown was the former owner of McFarlane & Brown, a retail lumberyard he operated at 3650 Mission Street in San Francisco until his retirement five years ago.

Mr. Brown had spent his entire lifetime in lumber, many years ago in Alaska, and later with Christenson Lumber Company in San Francisco. He became interested in McFarlane & Brown in 1939.

Robert C. Harris, 50, general manager and secretary of the Lounsberry & Harris Lumber Co., died March 11 of a heart attack. He was a resident of La Canada. California.

Born in Los Angeles, Mr. Harris had lived his entire life in this area.

He was a member of the Lumber Association of Southern California, Crescenta Valley YMCA, Alvarado Christian Church and former member of Oakmont Country Club. He was a veteran of World War II.

Mr. Harris is survived by his wife, June B.; a son, Robert W. of La Canada; a daughter, Mrs. Parmelle Tunnell of Columbia, Mo.; his mother, Mrs. Bessie S. Harris of La Canada; and a brother, Stuart W. of Los Angeles.

Thomas .I. Fox, 5?, prominent lumber retailer and a leading citizen of Santa Monica, California, died suddenly on March 8.

President of the Fisher Lumber Co. of Santa Monica, Mr. Fisher joined the firm in the mid-thirties as a yardman, working his way up to head the corporation.

Born in County Galway, Ireland, on October 26, t905, he moved to Santa Monica in 1928.

As president of the Chamber of Commerce in 1953, Fox is credited with the idea of placing the now nationally famous Nativity scenes in Palisades Park during the Christmas season.

He helped found the Greater Santa Monica Bay Area Chapter of the National Conference of Christians and Jews. and served as Brotherhood Week chairman last year when he was one of the four Santa Monica citizens honored by NCCJ.

Mr. Fox also held official positions in the Elks, American Legion, Red Cross, Community Chest, Rotary and Salvation Army. He was a former president of the National Retail Lumbermen's Association.

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