Issue #1 January 2023 AIMExpo Show

MIC RIDE REPORT

Stacking

DIVERSITY

#powerwomen

PERSONNEL

CUSTOMER

Eric Anderson On The Good, The Bad And The Downright Ugly!

OFF-ROAD SHOWCASE

AIMExpo Adds 4-Wheel Focus, TGB Takes Note

ADVOCACY+

Don Amador On A Lasting Legacy

ADVOCACY+

Scot Harden On The Future Of Off-Road Racing

HAMMER TIME ON TV

You Can Touch This… At Least On YouTube

TRIPLE CROWN

Best In The Desert, King Of The Hammers & The Mint 400 Unite

PRESS PASS+ KC66 Fundraiser Generates $76K  PRESS PASS+

OUR TEAM

Bob Althoff World’s Luckiest Man

EDITORIAL

Robin Hartfiel Editor

Gus Stewart Creative Director

Brenda Stiehl Production Manager

CONTRIBUTORS

Don Musick Genesys Technology Solutions

Dr. Paul Leinberger Denny+Leinberger Strategy

Eric Anderson Vroom Network

Jim Woodruff National Powersport Auctions

Mark Rodgers Performance Consulting

Lenny Sims NADA Appraisal Guides

Scot Harden AMA Hall Of Fame/Harden Offroad

Hector Cademartori Illustrations

William Douglas Little Unique Powersports

Charlie Williams Off Road Editor

Marq Smith Holeshot Motorsports, Canada

Alisa Clickenger Women’s Motorcycle Tours

Don Amador Quiet Warrior Racing

Joe Bonnello Joe B Photography

Uncle Paul Wunsch Love Cycles

The Anonymous Dealer

ADVERTISING

Robin Hartfiel Publisher (949) 489-4306 robinhartfiel@gmail.com

Blake Foulds Account Executive (760) 715-3045 blakefoulds@dealernews.com

Brenda Stiehl Production Manager brendastiehl@dealernews.com

John Murphy Publishing Consultant johnmurphydn@gmail.com

Dealernews Magazine 3250 Knoll Dr. Columbus, OH 43230 www.dealernews.com

© Copyright 2023

World’s Luckiest Man

HOPES & DREAMS Connect. Engage. Unite.

In these pages you will read about things that are near and dear to me. Not to say that everything in Dealernews hasn’t been worth perusing over the decades of my reading… It’s just that things I have hoped for and dreamed of might, maybe, perhaps be coming to fruition.

With AIMExpo’s show directory serving as the core of this edition, we are one step closer to a much needed rallying point for dealers. As COVID proved, dealers really do miss the opportunity to get together. Back in the day, the  Dealernews Dealer Expo would annually  Connect all of us as an industry. That legacy lives on as we gather in Las Vegas to Connect, Engage and Unite once again.

As for  Engaging, you will also read about the Iron Lilly Project in this issue. At its heart is a major motion picture which will portray all that is good within our industry. It is the true story of a 20-yearold woman who dared to open a motorcycle dealership in 1912. She was widowed with three young children, but somehow single-handedly kept the doors open through the Spanish Flu pandemic of 1918 which infected 500 million people (a third

of the world’s population) and killed an estimated 50 million (ten times the death toll of our most recent pandemic).

Oh, and she kept the dealership going through the First World War, the Great Depression, World War II and a plague of locusts, or two!

She was a Suffragette, an avid rider, race promoter and a pioneer in our sport. She was an influencer and community builder before there were such things and she left an indelible thumb print — the inclusivity that defines us today — more than a century later.

You’ll have to buy a ticket to learn more and to fall in love with Lilly the way I did decades ago.

However the movie intends to do more than to celebrate an amazing woman; it aspires to lift our industry at a time when we need it most. Our industry needs vitality and growth to stave off recession and ruin. Only mass-market storytelling can really do that.

Speaking of which…

The National Powersports Dealer Association, of which I am honored to serve, has been working for more than a year to Unite dealers and grow all our businesses. By working with some powerhouse media partners NPDA seeks to bring a 24 x 7 x 365 Powersports Channel into being and Engage in some much-needed mass-market storytelling of our own.

We as Dealers have waited too long for someone to ride in on a white horse to lead our industry to the promised land — to spread the contagion of riding and to invite the masses to our lifestyle. To date, no white horses have arrived.

Our role as Dealers is to grow final demand for the great products our OEM partners engineer and build. It is we, not they, who must do what we do best — sell our community, inviting the masses to come lead “richer and fuller lives” — as an old friend and industry leader, Scott Miller, used to say.

Yes, 2023 is going to be a year in which to Connect, Engage. Unite. like never before.

Dealernews will have to “lead, follow or get out of the way” as the case may be. But the magazine will assuredly continue to chronicle the destiny of our incredible industry as we have done since 1965.

Editor’s Note

FOR AULD LANG SYNE

Should old acquaintance be forgot, and never brought to mind? Should old acquaintance be forgot, and auld lang syne?

For auld lang syne, we’ll take a cup of kindness yet, for auld lang syne.

It is a new year, out with the old and in with the new AIMExpo dates that coincidentally coincide with the old Dealernews Dealer Expo dates in Cincinnati and Indianapolis. But should the industry forget old acquaintances and move forward? I suppose it depends on who you ask? Dr. Leinberger puts sentimentality aside and cautions our customer base has ridden off into the sunset. Meanwhile the ironically named Jay Old sounds off in this issue’s Backfire column about the dealer being the nexus of our industry 20 years ago… not so much in this New Year. So what is an auld guy like me supposed to think?

I still remember Guy Lombardo and the Royal Canadians ringing in the New Year with Auld Lang Syne. For the post-Boomers I will spare you the Google search: From 1929 until 1976, first on radio and then on television, Americans tuned in to the New Year’s Eve broadcast by

a big band act led by Lombardo, and every single year he played “Auld Lang Syne” to bring in the new year).

“The Great Retirement” is the start of the generational shift from Boomers to Millennials and Gen Z,” says Dr. Leinberger. He cautions that old times can, and will be forgot as this industry transitions. “When it is over — approximately eight years from now — we will be living in a changed world and the powersports industry will be catering to an entirely new customer base... Like it or not!”

Jay Old from upstart start-up KickstandUp further challenges, “Twenty years ago, the local dealership served as a powerful hub for moto culture. With a passionate stable of riders and bulletin boards packed with flyers for local events and races, dealerships provided customers with tremendous added value. As the dealer-customer relationship has grown increasingly transactional, riders are largely on their own to figure out how to enjoy their two-wheeled toys… Many are left all geared up with nowhere to go.”

The phrase “auld lang syne” directly translates from Scots language to modern English as “old long since,” but can be interpreted in practice as “old times, especially times fondly remembered” or an “old or long friendship,” according to Dictionary.com. Are we hanging onto old acquaintances and outmoded business practices too long? Or should we gather as an industry and share a “pint-stoup” as Robert Burns poem suggests?

How about both? AIMExpo provides our entire industry the opportunity to see what’s new, learn first-hand how to cope with what is coming in the disruptive thinking educational presentations and, after a full day on the show floor, share a cup of cheer at the Tucker Industry Party on Wednesday night. Lest old acquaintances be forgot, Dealernews is bringing back the Top 100 program with a toast to the previous 25 years’ Grand Prize winners on Thursday night.

The lyrics to the later verses of Auld Lang Syne call for a pint-stoup — essentially saying, “Surely you’ll buy a pint and I’ll buy a pint and we’ll drink to the good old days.” However at our Top 100 salute it will be more like McGraw Margaritas and tacos.

Cheers to a new year and new ways of doing business! We’ll take a cup of kindness yet, for auld lang syne

Former Editor-in-Chief and publisher of Dealernews circa 1990-2003, Robin returns to the magazine. In addition to having been instrumental in creating tahe Dealernews Top 100 program (still the industry’s ultimate accolade for a motorcycle dealership), Hartfiel has worked for most of the B2B publications in the Powersports arena. Prior to the trade side, he worked as a beat reporter for a local newspaper and was an editor of publications ranging from All About Beer to VW Trends.

INTRODUCING THE X-CAPE ADVENTOURING

Moto Morini, the iconic Italian motorcycle brand founded in 1937, has long been the symbol of Italian innovation and performance. With a heritage of producing extraordinary motorcycles, Moto Morini brings decades of master craftsmanship, exceptional Italian design, premium quality and unparalleled performance to the United States with a portfolio of motorcycles to meet and exceed the demands of today’s riders on and off the road. BECOME A DEALER TODAY.

IS AIME THE PLACE?

I am a former Harley-Davidson dealer. Reopened as an independent. Is AIMExpo the most pertinent event in the industry for domestic cruisers? I am looking for some gear and ancillary items for our shop. I did get spoiled by HDFS, but if I could find weekend finance vendors it would be a good thing.  I used to go to Indy, but I do not see that as an option any more.

AIMExpo is on target, Scott. With the demise of the Dealer Expo in Indy, and Paisano pulling the plug on the V-Twin Expo in Cincy — and most recently the International Motorcycle Shows going on hiatus after 45 years — AMExpo is our only industry show with a B2B focus. As you can see from this issue, there are a whole host of vendors who will be in Las Vegas and we are betting they can supply all your PG&A and F&I needs!

Brian Morris, Nomad Orofino, ID

Thanks for the heads ups, Nomad! We will consider this the first nomination for the new Dealernews Top 100!

TOP 100 NOMINATION

I recently did a tour of the new service department at Bob Lamphere’s Beaverton Motorcycles. They have a great approach and layout to train and maintain the all-important ever harder-to-find technicians. I was just thinking that this could be a cool story for Dealernews to cover. Matt Munsterteiger is the GM, and he is a great guy!

DEALERNEWS IS NOT THE PLACE!

How can I become a Sur Ron dealer without a brick and mortar location?

Wayne Corcoran, Home Depot Via The Internet

Um, a publication that has been focused solely on brick & mortar dealerships since 1965 is probably not the best place to provide details on circumventing the system. That being said, Sur-Ron recently had a change in policy, dropped out of AIMExpo and is apparently revamping its procedures for becoming a dealer in the U.S. — but you would be better off asking them directly instead of DEALERnews.

A NATIONAL DEALER ASSOCIATION?

There are 36 State Dealer Associations listed in NADAappraisal guides. I would bet 10% are up to date, but a start to getting a national association back and viable. Jerry Abboud from Denver could shed some light on the failure of our last organization. I will keep reading about progress and put my 2 cents in as necessary. Thanks for the thought as it is necessary for our own good.

Richard G. Riley

Frederick, MD

Since Mr. Riley sent us this note, NPDA has celebrated its 1-year anniversary and has more than 250 dealers as dues-paying members. Coincidentally his dealership was featured in the January 2022 issue… guess NPDA and Fredericktown Yamaha are both on the same page, as it were.

SOUND OFF!

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Keep up to date on: Dealernews.com

DEALERNEWS SALUTES TOP 100 AT AIME

To commemorate the return of the Top 100 program, Dealernews is throwing a party at AIMExpo…  and did we mention free tacos? All AIMExpo attendees are invited to a reception honoring the Top 25 Dealers of All Time on February 16.

“We want to thank Dealers for all they do to sustain and grow our industry, support our sport, enhance our lifestyle, and serve as the pillars of our community,” says former Top 100 winning Dealer Bob Althoff. “The Dealers’ impact, individually and collectively, is inspiring and vital to the future of powersports. It is high time we return to recognizing retail excellence… And where better to salute Dealers than at our industry’s trade show?”

Kicking off the Top 100’s return will be a salute to the Grand Prize winners from 1992-2016. “AIMExpo will be toasting the Top 25 of All Time with McGraw Margaritas and tacos courtesy of the Pediatric Brain Tumor Foundation immediately following Thursday’s show,” said Cinnamon Kernes, VP of market expansion for the Motorcycle Industry Council. “All attendees and exhibitors are welcome to join in the tribute to these great Dealers — past, present and future!”

Dealernews magazine launched its Top 100 program to spotlight the outstanding achievements of North America’s powersports retailers in 1992, and with AIMExpo continuing to prioritize the industry with its trade-only format for 2023, the time and place to bring the program back was perfect.

TRIUMPH TALKS MXGP… AND MORE

In mid-December the moto world was rocked when Triumph (Booth #5030) announced it was going to compete in the MotoGP and SuperMotocross World Championship at the start of the 2024 season. With the input from the greatest Supercross & Motocross racer of all time Ricky Carmichael (coincidentally last year’s AIMExpo Keynote speaker) the team will be led by Bobby Hewitt and team manager Stephen ‘Scuba’ Westfall. The team will be located at a dedicated new state-of-the-art private race facility in the US.

“Following close on the heels of our recent announcement to enter the FIM Motocross World Championship in 2024, launch of Triumph’s partnership with the incredibly talented team of Bobby and Scuba in the all-new Monster Energy AMA SuperMotocross World Championship continues our journey to the top tier of off-road competition and racing,” said Triumph CEO Nick Bloor. “I have no doubt, knowing the experience and capability shared between our dedicated in-house design and engineering teams, and Bobby’s handselected team of racing experts, that this partnership will make an indelible mark on the history of this incredible sport and Triumph’s illustrious brand.”

“To be able to help build this US Triumph Racing team from the ground up is a once in a lifetime opportunity,” added Hewitt. “Triumph Motorcycles have been a part of my family growing up and to have them now decide to enter into professional off-road racing is a tremendous opportunity for our sport and a testament to the growth of the motorcycle industry overall in America. I am honored to be working alongside everyone at the factory in Hinckley and cannot wait to get back to the racetrack in 2024 with our new team and compete for an SMX World Championship!”

The Triumph Racing Factory Team will field its all-new Triumph 250cc 4-stroke MX bikes in the 2024 SuperMotocross World Championship, Triumph will additionally field its forthcoming 450cc bike in the SuperMotocross World Championship in the 2025 season. Swing by Triumph’s display at AIMExpo or get the holeshot on all we know here:

www.dealernews.com/Home/post/triumph-talks/2022-12-13

OEM UPDATE

Stacking The Deck At AIMExpo

Triumph is not the only OEM to show its cards in Las Vegas. The pot just got sweeter as Yamaha Motor Corporation, U.S.A., and

KTM North America, Inc. have anted up. OEMs meeting with dealers is a sure thing, says Andre Albert, director of marketing and events at the Motorcycle Industry Council. “Dealers are the lifeblood of our industry,” he points out. “Manufacturers know that the best way to help businesses grow and thrive is to connect, in-person, with those who represent their products daily to customers.”

This pair to draw to — Yamaha  (Booth #3133) and KTM (along with its Husqvarna, GasGas and MV Agusta brands) — join a full house in Las Vegas, including: Benelli/Keeway America (Booth #2022), Kawasaki Motors Dealer Development (Booth #8031), GasGas (Booth #5104) KTM/Husqvarna (Booth #5110), Moto Morini (Booth #2031), Piaggio Group (Aprilia, Moto Guzzi & Vespa  Booth #1059), MV Agusta (Booth #5104), Reiju (Booth #1039), SSR (Booth #4003), Suzuki Motor USA (Booth #7030) and the aforementioned Triumph (Booth #5030).

“There is no better opportunity than this for dealers and manufacturers alike to network, learn and plan for profitability,” concludes Albert. “Major aftermarket brands, distributors, data & financial companies, services, marketing companies and industry leaders will all be here in one place. Not to mention we’ll have AIMExpo’s Disruptive Thinking Education series that will offer plenty of actionable ideas that can be put to use immediately.”

Continued on page 14

Continued from page 13

MOTO MORINI TAKES AIM AT U.S. MARKET

Led by industry veteran Chris McGee, iconic Italian motorcycle brand Moto Morini is set to enter the American market at AIMExpo. With the addition of the United States, Moto Morini increases their rapidly growing global presence, which now includes operations in Italy, India and Asia.

Headquartered in Milan, Moto Morini was founded in 1937 by the famed motorcycle designer Alfonso Morini and the brand has long been the symbol of Italian innovation and performance. “With a heritage of producing some of the most extraordinary motorcycles in Europe, Moto Morini brings generations of master craftsmanship, exceptional Italian design, premium quality and unparalleled performance to the United States,” notes Chief Operating Officer McGee. “The line launches with a portfolio of motorcycles to meet and exceed the demands of today’s riders on and off the road.”

The new Moto Morini American operation is based in Irvine California, the heart of the motorcycle industry and will service dealers nationwide. “With premium quality, impeccably designed high performance motorcycles — as well as leading edge apparel and exceptional Italian accessories, Moto Morini is poised to make an immediate and lasting impact in the American motorcycle market,” he adds. Dealers can expect world class service and sales support. The motorcycles will debut at AIMExpo, or see the complete line at: MotoMoriniUSA.com

SPEAKING OF ICONIC ITALIAN BRANDS…

The venerated Vespa marque will be highlighted as Piaggio Group Americas plans to make a statement with its return to AIMExpo 2023. The parent company to Vespa, Piaggio is bringing an array of motorcycles and scooters from across all four of its iconic brands: Aprilia, Moto Guzzi, Piaggio, and Vespa.

“In addition to offering one of the strongest product lineups Piaggio Group has ever delivered, our Marketing, Sales and Dealer Development teams will be ready to connect with business and industry partners during AIMExpo,” said Marco d’Acunzo, president & CEO, Piaggio Group Americas. “Our industry is evolving fast and we at Piaggio Group are investing into our brands, developing products that excite our customers and providing new opportunities to our partners to keep growing.”

“We are beyond excited to welcome Piaggio Group back to North America’s largest powersports tradeshow,” added MIC’s Andre Albert. “Piaggio always has something for every type of rider, whether you enjoy an easy ride around town, an adventurous road trip, or pumping out some serious adrenaline at a track day. Piaggio’s brands are always a hit with our attendees and we look forward to kicking off a successful year in powersports with everyone at AIMExpo 2023.”

The Piaggio Pavilion will be in Booth #1059

DEALER NEWS: CYCLE SPECIALTIES CHANGES HANDS

Cycle Specialties has been a Cincinnati landmark since 1984, back when the Dealer Expo used to bring the motorcycle world to Jeff Zang and Dave Freudemann’s turf for the annual tradeshow. Ironically it was at the 2019 AIMExpo that the partners met with Juan Pardo of Performance Brokerage Services to discuss a succession plan for when they retired.

“Dave and I started discussing a possible sale of the dealerships as retirement was on the horizon,” recollects Zang. “We met Juan at the 2019 AIMExpo where he explained the buy-sell process, and what we would need to do to prepare the dealerships for a possible sale. In early 2022, we hired Performance Brokerage to help sell both dealerships… We knew Juan would help find a qualified buyer who would not only take care of our staff, but also take care of our customers that have been with us for so many years.”

That buyer was Mitch Potter, a 30-year veteran in the coal industry-turned powersports professional. Potter picked up his first dealership in 2004 — Lexington Motorsports in Kentucky. Since then, his dealer group has expanded to include 7 locations in Kentucky and Ohio, with a team of more than 150 employees under the United Motorsports umbrella.

“As United Motorsports continues to grow, we felt these 2 dealerships were a great fit for our brand and growth strategy in Ohio,” says Ryan Schwartz, General Counsel for United Motorsports. “Juan understood the buy-sell process and helped keep the deal on track throughout the transaction.”

“I am very proud of my Partner, Juan Pardo, for facilitating this transaction,” says George Chaconas, Senior Partner and head of the Powersports Division for Performance Brokerage

Services. “We are very grateful to have exclusively represented our clients, Jeff and Dave, in another successful transaction. I wish all parties great success and prosperity in their future endeavors!”

The dealerships will remain at their current locations at 6175 Harrison Avenue in Cincinnati, and 7220 Dixie Highway in Fair.

Looking to leverage his dealership expertise,  SW-MOTECH USA  has named  Shane Heilman  as Sales Manager for the German-engineered luggage line. Hailing from management positions at several high-volume powersports dealerships, Heilman was most recently the Sales Manager for one of the largest  Harley-Davidson dealers in the Pacific Northwest. In his new role, Heilman is responsible for  dealer network operations and product sales strategy. His focus in 2023 will be leveraging this experience to enhance dealer programs and grow the network while improving customer communications and honing the company’s U.S. product offerings. “We are pleased to have Shane join our team,” says SW-MOTECH USA VP Sarah Schilke. “He brings a wealth of knowledge about the consumer marketplace,  winwin dealer programs and honing a focused product offering. We also look forward to leveraging his expertise to fuel our Legend Gear retro motorcycle luggage line.” An avid street and  dualsport rider, Heilman has relied on SW-MOTECH products since he first slung a leg over a bike. When he is not focusing on the business or out riding his motorcycles, you can catch him drumming with his band at local clubs, fabricating parts and building bikes in his personal shop, or getting lost in the woods of the  Pacific Northwest. Swing by the SW-MOTECH USA display at  AIMExpo Booth #2039 to meet Shane at the show.

Just before  AIMExpo , was there a distributor event in  Louisville, Kentucky: LeMan’s Corporation’s  2023 Parts Unlimited & Drag Specialties NVP Product Expo helped to heat things up as hundreds of new vendors and a full complement of interested dealers took to the floor at the  Kentucky International Convention Center January 21-22. New hire  Trey Crouch was definitely feeling the heat as his first week on the job coincided with rep training and the NVP! Talk about a trial by fire! After the trade show, Crouch assumed dual roles as the newest sales rep for both  Parts Unlimited and Drag Specialties in the Central Region. Trey’s territory covers dealers in Iowa and South Dakota. However this isn’t his first rodeo. Crouch’s industry experience includes working parts and sales at the dealer level.  He is also an avid rider —  Harleys and dirtbikes in the summer as well as mountain snowmobiling in the winter. Away from the heat of NVP, Crouch can be found chilling: hunting, fishing and trail riding his horses.  Miss the NVP? No worries, Parts Unlimited/Drag Specialties can be found in Booth #7059

Not exactly late braking news, but Galfer’s new guy is on duty at  AIMExpo following his own trip to  Parts Unlimited NVP. Galfer USA promoted  Mark Crookston to Senior Sales Lead, last November. In his new role, Mark will lead the sales team by coaching the company’s dealer development reps, as well as, expanding the business with  Parts Unlimited as their exclusive representative in a distributor role. An eight-year veteran to the company, Crookston has risen through the sales department ranks and became an integral part of the Galfer family.

“In many ways, Mark has been the face of Galfer through his efforts representing the company across the country promoting and selling our brand at various events,” says Galfer USA President  Sandro Milesi. “His extensive knowledge and enthusiasm in this industry has led him to excel in multiple roles in the company.”

See Sandro and meet with Mark at AIMExpo Booth #2074

Continued from page 16

In addition to rolling out its “Trail Hazard” tire protection plan at  AIMExpo, Atturo Tire Corp. is staffing up for its push into powersports. The addition of  Jeremy Wurst as Northeast Sales Director serves notice Atturo is serious. Wurst will service Pennsylvania, Maryland, Delaware, New Jersey, Connecticut, Rhode Island, New York, Massachusetts, New Hampshire, Vermont and Maine. “We think Jeremy is an excellent fit for our growing sales team,” states GM  Karl Becker. “Atturo’s full line of SUV, Light Truck, Trailer, and most recently added  UTV Tires, will be available to distributors,  dealers and consumers across the Northeast United States.” Wurst is an industry veteran with 15+ years of sales experience. “I am looking forward to engaging with distributors and  dealers to help them realize the profitability of the Atturo product line while attracting a customer base that has come to realize the quality, innovation and value of the Atturo Brand,” he adds.

Another Atturo roll out:  Collin Mikottis is on a roll at Atturo Tires! “I’m excited to share that beginning in the new year, I am starting a new role at Atturo Tire as the  Powersports Category Specialist,” enthuses Mikottis. “I am looking forward to this new challenge and getting the opportunity to bring the Atturo brand to a whole new market segment… 2023 is going to be a great year of growth and opportunity for the brand!” See Collin and the crew for more details on what is rolling out for powersports  dealers in Atturo’s display at AIMExpo, Booth #4099.

The  National Powersports Dealer Association (NPDA) has added a pair of industry veterans to its Board of Directors as the organization positions itself for greater growth and outreach success in the new year. “Since its founding less than two years ago, NPDA has grown to more than 250 powersports dealer members, including Harley-Davidson and metric dealers and independent shops,” says Organizational Director  Darris Blackford. “The Board of Directors of eight men and three women are dealers from  Alaska  to  Virginia ,  Ohio  to  Texas. Newest additions to this group are  Bob Henig and  Mark Sheffield NPDA will be in  Booth #1008  at AIMExpo

Mark J. Sheffield , Strategic Advisor,  Woods Cycle Country/ Woods Indiana Motorcycle, New Braunfels, Texas, becomes an NPDA Board member concurrently with joining the Board for TMDA (Texas Motorcycle Dealer’s Association). A veteran of the U.S. Army, Sheffield served in Iraq during Operation Desert Shield/Desert Storm and has worked in various positions in the powersports industry. In addition to his position with Woods, he currently facilitates multiple 20-groups for  Spader Business Management and is a contributing writer for  PowerSports Business. “Having a dealership in a state with a strong dealer body, I’ve come to realize how valuable these organizations are,” says Sheffield. “In working with  dealers across the nation, I’ve also seen how few of these groups are left. My goal in joining the NPDA is to help dealers recognize that the relationship with OEMs doesn’t have to be one-sided, and that if the dealer network is willing to work together, the industry will be around long after we are gone.”

Bob Althoff, Chairman of the NPDA, concludes, “Adding the five decades of smart, passionate industry  Dealership experience found in these two fine gentlemen will further strengthen the leadership of the  NPDA . We look forward to what will surely be their important contributions.”

For more information or to join the NPDA, visit Booth #1008 or click here: www.npda.org

Atturo is excited to offer an industry-first 24-MONTH TRAIL HAZARD™️ PROTECTION PROGRAM at no additional charge with Atturo Trail Blade SxS Tires. This exclusive program provides consumers the confidence to adventure further in their UTV. Learn more at atturo.com/trailhazard.

TUCKER CEO TALKS

Marc McAllister On AIMExpo, New Team & What’s Next

Back in September 2022, the wheels were put into motion for some strategic changes at Tucker Powersports. President and CEO Marc McAllister told company employees that he was planning to update the sales and marketing functions to create a “more focused organization” and laid out the company’s longterm strategy of becoming an “outfitter for powered, outdoor adventure.”

“Now is a natural time to review the structure of our sales and marketing functions,” he said at the time. “We need to start with strategy, and I believe that moves us to a focused sales and marketing organization operating under a strong leader,” said McAllister as Tucker’s former VP of Sales Brad Turner had just left the company for a new position earlier this month. More recently, senior staffers have been announced (see sidebar), and the overarching game plan has been expanded upon.

“We ARE a company that is built on adventure. Powered adventure. Usually that power comes from internal combustion, sometimes it’s from electricity, and sometimes it’s human power.  We have products that support the owners of motorcycles, UTV’s ATV’s, watercraft, and snowmobiles…it’s our products that make our customer’s adventures even better,” said McAllister. “But customer demands are evolving and we need to evolve to meet those changing customer needs.” With everything coming into focus in conjunction with AIMExpo,  Dealernews took the opportunity get the story straight from McAllister.

A lot of things have happened in the weeks leading up to AIMExpo including the fact that you were elected to the Motorcycle Industry Council’s board of directors. Congratulations.

It is great to have good representation from the aftermarket industry on the Board. I am proud and honored to be that person. And I appreciate all the MIC members that voted for me, obviously.

Between the transitions with Tucker, new lines being added and your support of AIMExpo it seems like you are at the nexus in Las Vegas in February!

I’m really looking forward to it. As our industry recovers from COVID, and returns to some level of normalcy, I think this is going to be our first show, we’re all coming off an air quotes “normal” year. I’m looking forward to seeing everybody and talking about what’s new, what’s happening and what we all have to look forward to in 2023.

Well, speaking on what’s new and what’s happening, Tucker has led the charge with eBikes —and you personally have led the charge for the electrification. But you have also said that it doesn’t matter if we’re burning electrons, burning gas or we’re burning carbs, the dealers remain the central point for all of that to come together. What is Tucker’s relationship with that dealer? And how do we provide more fuel to stay on the gas here?

We firmly believe in the dealer network and the important role that dealers play in serving consumers and riders all over the country. Dealers keep customers engaged and active in our sport, whether it’s on two wheels or four wheels; whether it’s ICE-powered or EV-powered or even calorie-powered. Dealers are that clubhouse for people to get engaged with their sport and continue to find new ways to tweak or personalize or accessorize their vehicles so that they get out there and enjoy their outdoor adventures wherever they choose to have them. So yes, we’re actively supporting dealers.

As we all know, 2022 was a tough year, because inventories were very weird… It was a tough year for availability. But going forward, as we look at 2023, we’re getting availability and inventory lined up. We’ve got our sales force realigned to better serve the dealers. We’ve invested in marketing and activity around events, and getting Tucker house brands out there, as well as representing our distributed brands. We’re pretty enthusiastic about what 2023 holds for us.

And you’ve got some exciting new lines added to the Tucker family of brands. Forcite helmets come to top of mind, literally, but there are more products being added to the family of brands almost daily.

As a distribution business like we are, we’re constantly looking at how we curate our categories and make sure that we’re offering great products that drive demand into the dealers and satisfy consumers and what consumers are looking for. So what we’re focused on are brands that have high quality and innovative solutions to satisfy consumers. The Forcite helmet is an excellent example of something that’s really leading the charge in where we’re going within helmet electronics and in helmet audio.

Another great example is our new announced relationship with Dainese. One of the most recognizable apparel brands in our industry, with a long history of high-quality innovative riding equipment for riders both on the track and on the road. It’s not just new products, but it’s brands that resonate with consumers and offer our dealers a collection of products that are going to drive customers in their front door and move inventory off their shelves. So that’s what we’re targeting.

You sat in on the MIC Aftermarket Summit. We had some pretty interesting information presented to us. It’s like the old curse: “may you live in interesting times” – We’re definitely facing some interesting times going into 2023. The direct-to-consumer trend that Dr. Leinberger warned us about could be problematic. Can you address the future as you see it?

It was very interesting data. I think some of the macroshopping trends that he presented really gave us pause for thought. Some of the other trends like where consumers are getting their information from are also concerns.  Primary shopping locations are basically off their handhelds, whether it’s on a brand’s site or off a

shopping site like Amazon, that’s where consumers are going first for information. What was interesting though, is that they are still very interested in getting an in-store experience so they can try on, fit and experience the product. And the store is the first line of defense for service or support post-purchase.

So I think we still have a strong reason for — and need a strong commitment to —brick and mortar dealers, because clearly consumers are still reliant upon them. We have to think of how we’re selling things, and how we’re getting brands in front of consumers… and if we’re meeting them in the places where they are looking for us. I think it’s more about how you position your brands, than it is about necessarily where things are transacted. That was my takeaway, but we probably all got something different out of the Aftermarket Summit.

But we also talked about some of the things that are less impactful, like print materials in catalog form. It wasn’t necessarily the first thing on anybody’s list… and that’s an interesting tidbit, because we at Tucker have taken a bit of a stand on catalogs this year. And we’ve gotten feedback on it from a number of different sides… certainly, it seems that the consumer is somewhat aligned with that.

As you also said, the dealership is the “clubhouse” where we engage our existing riders. That’s where we cultivate our new riders. That’s the center of our universe, collectively. So kudos for supporting the dealers. In addition to Tucker University and other in-house resources for dealers, you have also been talking to the folks at the National Powersports Dealer Association. We can’t really talk too much about that yet, but philosophically, how do you view NPDA?

For me NPDA is a necessary element in our industry. I think the dealers need a collective voice, regardless of what brands the dealers are representing. Dealers do provide that very critical service to consumers. What I mean by clubhouse is, it’s where people go not just for information or for purchase, but it’s also to make them feel good about their commitment to our sport. We need people to be re-energized on a regular basis.

At the end of the day powersports, no matter which way you look at it, is a discretionary use of time and money. People have choices, and they can go elsewhere and do other things. I’m sure they get pressure to spend their time and money elsewhere. So we need to continue to make them feel like that is a great choice of using their time and money to spend it riding a motorcycle or riding their Side-By-Side, getting outdoors and enjoying this beautiful country wherever they live.

The dealer is the linchpin in making that happen. So we need to keep the dealers healthy, and make sure that they have a voice in our industry. We need to make sure we’re supporting them. As I have mentioned before, there is this kind of three-legged stool between the consumers represented by the American Motorcyclist

Continued from page 21

Association, the MIC representing the OEMs and aftermarket manufacturers in the industry… And then we need this NPDA to represent the dealers. That’s the whole ecosystem. If we’re all strong, all boats rise, and we’re all better off as a result. That’s my thought and in 2023 we’re going to demonstrate our commitment to our dealers. There will be more to follow next month on that from Tucker at AIMExpo.

Pardon the analogy, but you’re “all in” for Las Vegas at AIMExpo. Bringing in your reps and you have expanded your reach with the EV demo area like never before.

The EV segment is very fashionable at the moment and it gets a lot of attention because it is the new and exciting propulsion in our industry. However I have to say that Tucker’s business is to support all riders, whatever propulsion they choose. But yeah, the EV space is growing and it’s been an excellent investment for us. We continue to invest in that space because, even in a year like 2022, it grew significantly.

But in the grand scheme of things, EV is only a small part of what Tucker does. We’re here to represent our whole business. We hope through the AMExpo platform we will be able to demonstrate to dealers that we cover all corners of their dealership, and we’re able to help them drive their businesses, regardless of what the propulsion is, regardless of what kind of ride the consumer is coming in with, we were able to help them.

You mentioned supporting the dealers… behind the scenes, there’s still Tucker university, you still have a rep force, you have people and programs in place to support dealers. Sometimes this doesn’t get everybody’s attention.

We’re using AIMExpo as a platform to kick off our 2023 learning. We’re bringing all of our sales force to Las Vegas this year… they will all be there to support our customers and the dealers that show up. We’re putting a much bigger investment into AIMExpo with both money and bodies to make sure that we have our whole team there to support our dealers. As we go into 2023, the industry itself, and Tucker in particular, we’re resetting our business.

As we look at what 2023 holds for us, we’re looking forward to a good spring season where we get a lot of units back out on the road. We continue to have the kind of participation rates we experienced in 2021, and 2020, which is obviously success over where we were a decade prior. We are looking forward to finding ways to get people out and keep them riding. The more people that find a reason to use their vehicles, the better off we all are.

I encourage dealers to think through how they are getting their customer base back out on the road. How are they re-engaging with their customers as we get into spring 2023? Get those units out, because miles traveled make

for more consumables… and more importantly, more engagement points. Customers getting out there and telling stories about how great it is to be in this sport benefits us all. It drives more enthusiasm and creates more customers… it builds on itself. So I look forward to a strong 2023.

The last selling feature for the dealers is that we are hosting the Industry Party on Wednesday night at AIMExpo. Make sure to get yourself there and we’ll host it for the evening and make you feel great about your choice to be in this industry!

The strongest part of this industry has always been the people. Dealers learn more and enjoy fellow dealers’ company because nobody knows what they’ve gone through, except somebody who’s in their shoes. Hosting that gathering at AIMExpo is key.

I would say that fellowship is at the core of our industry and it’s amazing how global and how consistent it is everywhere you travel. Everywhere you meet dealers, it’s the same level of passion, engagement and camaraderie that we all know and love. When I was at EICMA last November, I met with dealers that I’ve worked with over the years —from Asia, from Europe, from Latin America —And it’s always a warm welcome with a great story exchange. It’s something that’s truly great about this industry. So yes, the Wednesday night party will be another opportunity to experience this.

Since many of the OEMs are downplaying their dealer meetings or in some cases, not having them at all, dealers really miss their social interaction with other dealers. The industry party at AMExpo is now one of the few chances to be in the same place and socialize with a large group of fellow dealers.

Even more reason to be at AIMExpo, I know NPDA Is organizing their own get together for a specific group of dealers, which I really look forward to attending as well. I think we are all looking at this as a way to get together and have that social moment. Just as the dealers enthuse our consumers by those interactions when they’re in the store, I think these shows enthuse us all to stay engaged in the industry, particularly the dealers.

SHIFTING GEARS: TUCKER SENIOR MANAGEMENT TEAM

New year, new senior management team. Tucker Powersports named Prnuv Sharma to the role of VP of Sales, effective January 1. Sharma joins Tucker after 12 years at Abbott Laboratories, following his previous roles with Valvoline Inc. and Classic Automotive Group in his hometown of Cleveland, Ohio.

“Prnuv’s background in sales leadership and employee development in dealerships and in large organizations makes him ideal for Tucker’s VP of Sales role,” said Tucker President and CEO Marc McAllister. “He understands the importance of brands, has a passion for fast vehicles and will be able to lead our team of dedicated sales reps in their support of our brands and the products we distribute.”

Sharma was most recently the Marketing Director for Abbott Laboratories’ Pedialyte business, the fastest growing brand in the company’s nutrition business unit. In his time at Abbott, he held senior roles in Sales Management, Global Strategy and Brand Management for Abbott’s consumer brands, delivering growth in sales and market share in each case. Earlier in his career, Sharma was the General Manager of a Nissan dealership that was part of the Classic Automotive Group, which owns several dealerships in the Cleveland area.

Sharma is an avid automotive and racing enthusiast. He holds an SCCA recreational racing license and enjoys spending time on the weekends driving at Autocross events.

“Moving into powersports connects me to my passion for power, performance and the beauty of a well-designed vehicle,” said Sharma. “I’ve had a retailer’s mentality since early in my career and that’s helped me succeed with the global brands that I’ve been part of,” he continued. “I’m anxious to get to know my team at Tucker and spend time with the dealers that drive our success.”

Sharma joined Tucker on January 1, 2023 and is preparing his sales team for AIMExpo in February. He will be relocating to the Fort Worth area with his family.

DALLAS COWBOYS EXEC ADDED TO TUCKER TEAM

Tucker Powersports has hired Lesley Madsen to serve as the Dallas-based distributor’s VP of Marketing. Tucker President and CEO Marc McAllister had earlier announced a restructure of the company’s Sales & Marketing functions and his plan to bring new leadership into the company.

“Lesley’s experience in marketing, brand building and distribution makes her a natural for this role at Tucker,” said McAllister. “She will bring her strategic and analytical approach to our marketing efforts and will help us provide better support for our brands and our dealers.”

Madsen left her role at Dallas Cowboys Merchandising to join Tucker in early December. “I grew up in a family that loved the outdoors,” said Madsen. “My family’s dedication to Scouting gave us a true appreciation for outdoor adventure. This opportunity with Tucker gives me a chance to leverage my professional talent to support our dealers and customers who share the same passion.”

Madsen’s business background includes seven years with the merchandise arm of the Dallas Cowboys with responsibility for supporting retail and wholesale marketing and distribution for the Dallas Cowboys and 81Eighty organizations. Before signing with the Cowboys, she held leadership roles in marketing, advertising, public relations and digital communications with major brands in the electronics and entertainment sectors.

According to McAllister, Madsen’s role at Tucker is focused on delivering impactful marketing programs for the company’s “owned-brands” as well as the products distributed by Tucker Powersports.

If the last two years have reinforced anything, it is that change is the only constant. As we look ahead to 2023 and beyond, there is no doubt that the last two years of conditioning has taught us to respond to constant change and that flexibility will continue to help us pivot quickly, innovate, and evolve.

While change is inevitable, we do have some constants we can rely on: an unwavering commitment to an industry that we love and sometimes even loves us back; deep roots and as a part of that the ability to look through the turn and stay ahead of the curve; and the drive to bring new products and new technologies to life, paving the way for efficiencies we couldn’t have imagined just a few years back. And finally, we have a constant desire to connect and engage with each other –to commit to always do the best we can the best way we know how. To learn, to grow, to achieve more – together.

AIMExpo 2023 brings you more content to cultivate the constants and provides networking opportunities to connect with our industry leaders and more ways to discover and build relationships and friendships.

Today’s AIMExpo has changed to meet the evolving needs of our industry. We changed the timing and we’ve become more focused on the needs of our members – doubling down on our commitment to dealers, education, and working hard to deliver a stronger ROI to our exhibiting partners and show attendees. We also enhanced the educational line up, bringing you more content to help provide big picture insights and

inspiration, plus more hands-on sessions to enable you to immediately return to your businesses with actionable knowledge to add value to your businesses.

The Motorcycle Industry Council remains ready to pivot to address the most pressing issues and needs of our industry and consistently strives to deliver the best customer service; the MIC will always find its true north in serving the industry – making the foundation of every decision based on how we can preserve, protect, and promote that which is our lifeblood.

The only constant in life may be change, but one thing that will never change is our constant drive and commitment to this industry we love – together.

On behalf of the AIMExpo team, I welcome you to Las Vegas and AIMExpo 2023.

This year we are again raising the bar; this year we CONNECT, we ENGAGE, and we UNITE in Las Vegas!

I look forward to seeing you on the show floor!

10AM - 11AM

WEDNESDAY LOCATION

DISRUPTIVE THINKING: MIC SYMPOSIUM SESSION

STATE OF THE INDUSTRY: MIC BOARD OF DIRECTORS PANEL DISCUSSION

11:30AM - 12:30PM

DISRUPTIVE THINKING: MIC SYMPOSIUM SESSION

COMPETITIVE ANALYTICS: MARKET MONITOR TOOLKIT

1:30PM - 2:15PM

DEALER EXCELLENCE PRESENTED BY MCGRAW POWERSPORTS

AUTOMATING FOR EFFICIENCY: TECH IS BEST

Disruptive Thinking Stage

Disruptive Thinking Stage

Room S229

1:30PM - 2:15PM

DEALER EXCELLENCE PRESENTED BY MCGRAW POWERSPORTS

DIGITAL EXCELLENCE: SOCIAL ENGAGEMENT/CONNECTING WITH YOUR COMMUNITY

2:30PM - 3:15PM

DEALER EXCELLENCE PRESENTED BY MCGRAW POWERSPORTS

INVENTORY EXCELLENCE: WHAT DOES THE USED INVENTORY LANDSCAPE TELL US

2:30PM - 3:15PM

DEALER EXCELLENCE PRESENTED BY MCGRAW POWERSPORTS: HOW TO MASTER THE THREE D’S: DEMAND, DATA AND DIGITAL TOOLS

3:30PM - 4:30PM

DISRUPTIVE THINKING: MIC SYMPOSIUM SESSION

MAKING CUSTOMERS THE HERO OF YOUR DEALERSHIP STORY

5PM – 5:30PM

KEYNOTE: ANGELLE SAMPEY, NHRA PRO STOCK MOTORCYCLE DRAG

RACER, KERRY GRAEBER, SUZUKI MOTOR USA

Room S230

Room S229

Room S230

Disruptive Thinking Stage

Disruptive Thinking Stage

11AM – 12PM

FOR DIGITAL EDUCATION SCHEDULE, SESSION DESCRIPTIONS AND SPEAKERS, SCAN QR CODE

THURSDAY LOCATION

DISRUPTIVE THINKING: MIC SYMPOSIUM SESSION

THE FUTURE OF POWERSPORTS FROM THE DISTRIBUTORS’ PERSPECTIVE: A CANDID CONVERSATION WITH THREE MAJOR DISTRIBUTORS

1PM – 1:45PM

DEALER EXCELLENCE PRESENTED BY MCGRAW POWERSPORTS HOW TO FORECAST IN 45 MINUTES

1PM – 1:45PM

DEALER EXCELLENCE PRESENTED BY MCGRAW POWERSPORTS POWERSPORTS E-COMMERCE FOR ANYONE

2PM - 2:45PM

DEALER EXCELLENCE PRESENTED BY MCGRAW POWERSPORTS WHAT DRIVES SEGMENT SALES?

2PM - 2:45PM

DEALER EXCELLENCE PRESENTED BY MCGRAW POWERSPORTS TAKING ADVANTAGE OF SHOPIFY FOR ECOMMERCE

3PM - 4PM

DISRUPTIVE THINKING: MIC SYMPOSIUM SESSION

MIC DEALER ADVISORY COUNCIL PANEL: THE CHALLENGES FACING OUR INDUSTRY TODAY COMPARED TO YESTERDAY AND TOMORROW

4PM - 4:45PM

DISRUPTIVE THINKING: MIC SYMPOSIUM SESSION

DELIVERING EXCEPTIONAL EXPERIENCES - DO YOU HAVE THE RIGHT TEAM TO FACE WHAT’S COMING IN 2023?

Disruptive Thinking Stage

Room S229

Room S230

Room S229

Room S230

Disruptive Thinking Stage

9:30AM - 10:30AM

Disruptive Thinking Stage

FRIDAY LOCATION

DISRUPTIVE THINKING: MIC SYMPOSIUM SESSION

MARKET EXPANSION: HOW OTHER INDUSTRIES ARE TACKLING THE PROBLEM

Disruptive Thinking Stage

11AM - 12NOON

DISRUPTIVE THINKING: MIC SYMPOSIUM SESSION

MARKET OUTLOOK RECAP AND WHAT’S NEW

Disruptive Thinking Stage

BOOTH#1000

BOOTH #4125

BOOTH#1088

BOOTH#4067

WELCOME BREAKFAST MIC Business Center

THURSDAY, 8:15AM - 9AM

DEALER SALUTE PRESENTED BY DEALERNEWS

Free tacos & McGraw margaritas THURSDAY, 5PM - 7PM

WEDNESDAY

9AM - 10AM KTM | HUSQVARNA | GASGAS | MV AGUSTA MOTORCYCLES

NORTH AMERICA - NEW PRODUCT RANGE PRESENTATION IN BOOTH 5110 & 5104

FELT BICYCLES | HUSQVARNA E-BICYCLES NORTH AMERICA

- NEW PRODUCT RANGE PRESENTATION IN BOOTH 3111

GASGAS E-BICYCLES NORTH AMERICA

- NEW PRODUCT LAUNCH IN BOOTH 3111

10:30 AM EYELIGHTS

10:45 AM MOTO MORINI MOTORCYCLE INC

11:00 AM PROTAPER

11:20 AM TWIN POWER

12 - 1 PM SUZUKI PRODUCT LAUNCH AND MEDIA LUNCH SPONSORED BY SUZUKI MOTOR USA

1:30 PM GREENGER POWERSPORTS

1:45 PM DRAGON FIRE

1:55 PM ANSWER

2:15 PM ZiiDMS

2:30 PM ATTURO TIRES

2:45 PM SSR MOTORSPORTS

4 - 5 PM UBCO - NEW PRODUCT LAUNCH IN BOOTH 1084

AM

12 - 1 PM MEDIA LUNCH SPONSORED BY PEDIATRIC BRAIN TUMOR FOUNDATION

Huck

HWK Moto HYUTEX INT’L CORP. ILM Inc. Impact Canopy Impel Impetus IndexicA Tour & Rental Reservation & Waiver Software for Powersport Operators Infotrade Media Co., Ltd.

INNOVV InnTeck USA Insta360 Interphone INUTEQCooling Apparel iTapMenu J.D. Power (formerly NADAguides)

Jaunty Impex Jiangsu Sinski Vehicle Science & Technology Co., Ltd

Jiaxing FengMei Machinery Manufacturing Co., Ltd.

Jiaxing Liftool Machine & Elect. Co., Ltd. Jinhua Hengli Vehicle Co., Ltd. (KKE) Just Ride 5 K Source / Ken Sean K&N Engineering, Inc. Kali Protectives Kawasaki Motors Dealer Development Kayo USA Keeway & Benelli America

KENECT KeyTrak KFI Products Klean Freak Kove Moto KTM North America and Husqvarna Motorcycles North America

KYT Americas LeadHelm LEOCH Battery Corporation LEXIN Electronics, Inc. Lightspeed Liqui Moly USA

LiQuiTube Total Tire Maintenance Lizzy DMS by nizeX, Inc.

LKMOTOART Malibu Financial

For the digital floorplan and exhibitor list, scan the QR code:

FEATURED

FEATURED EXHIBITORS:

2 Jenner Ste 150

Irvine, CA 92618

855-627-4697

www.AIMExpoUSA.com

The four wheel and side-by-side category of powersports continues to grow. To highlight this growing segment, there will be a four wheel feature on the AIMExpo show floor that will showcase some of the latest products and vehicles in the category.

700Credit .................................................7039

31440 Northwestern Hwy Ste 250

Farmington Hills, MI 48334

313-770-9800

www.700Credit.com

700Credit is the industry’s leading provider of credit reports, compliance products and prescreen services. Our product and service offerings include credit reports, dealer-facing prescreen and consumer-facing prequalification platforms, OFAC compliance, Identity Verification solutions, risk-based pricing, score disclosure and adverse action notices and synthetic fraud detection.

ABUS Mobile Security, Inc. ....................3079

1765 N Elston Ave Ste 222

Chicago, IL 60642

312-640-1111

www.abus.com

Named German Brand of the Century, ABUS has been manufacturing locks in their own factories since 1924. Backed by five generations of family knowledge and teams of in-house engineers, ABUS has risen to a market leader for motorcycle security.

ACCEL Technology Corporation ...........3047

No 581 Sec 4 Jhangshuei Rd

Pitou Hsiang

Changhua County

Taiwan 52344

886 4 8910016

accel.com.tw

Established in 1995, ACCEL is an experienced company with 22 years of expertise as a self-branded Original Equipment Manufacturer (OEM) and Original Design Manufacturer (ODM) specializing in the production of metal motorcycle gear parts.

Accelerate2Compliance .........................5120

1650 West End Blvd Ste 100

St. Louis Park, MN 55416

844-637-5511

www.accelerate2compliance.com

A2C delivers this through the A2C Portal™, an all-inone cloud-based subscription software solution to empower businesses with the most simple and efficient assessment process, robust tools and reports, and best business practices to guard against ever-increasing

information security threats all in one place. Chosen by the National Powersports Dealer Association (NPDA) as their partner helping their dealer - members achieve and maintain information security compliance.

Acewell International Co Ltd .................9110

9F, No. 492-1, Sec 1, WanShou Rd., Kuei Shan Dist.

Taoyuan City

Taiwan 33350

886-2-82005511

www.acewell-meter.com

Within the past decades, we ACEWELL have consistently designed and manufactured high-quality computers for motorcycles, scooters and ATVs, and at present have the strengths on mechanism & electrical design to extend our products onto LEV/EV/E-Scooters/E-bikes.

ACF-50 / Lear Chemical .........................3062

6182A Kestral Rd

Mississauga ON Canada L5T 1Z2 905-564-0018

www.learchem.com

Lear Chemical Research develops and formulates

High Tech/Performance anti-corrosion lubricants and greases. For over thirty years we have effectively provided hard-core corrosion solutions for Automotive, Aviation, Industrial, Marine, Powersports & Recreational industries. Our success balances laboratory testing with “Real World” evaluations, ensuring our formulations meet/exceed our claims and our customer expectations. We’re corrosion’s worst nightmare!

AIMExpo Education - Disruptive Thinking ...3138

2 Jenner Ste 150 Irvine, CA 92618

949-517-7503

www.AIMExpoUSA.com

The AIMExpo Disruptive Thinking education platform is designed to help dealers approach their business from different perspectives, bringing together current industry need-to-know content with broad, high-level topics that impact all aspects of business and life. The integration of the MIC Symposium into AIMExpo creates an education platform that will feature keynotes, panels packed with industry powerhouses, and in depth classroom sessions covering vital topics facing powersports today and opportunities that lay ahead.

AIMExpo Show Office ..............................100

2 Jenner Ste 150 Irvine, CA 92618

855-627-4697

www.AIMExpoUSA.com

All-Terrain Vehicle Safety Institute® (ASI®)

2 Jenner Ste 150 Irvine, CA 92618

866-267-2751

The All-Terrain Vehicle Safety Institute® (ASI®), a notfor-profit division of the Specialty Vehicle Institute of America® (SVIA®), was formed in 1988 to implement an expanded national program of all-terrain vehicle (ATV) safety education and awareness. ASI’s primary goal is to promote the safe and responsible use of ATVs, thereby reducing accidents and injuries that may result from improper ATV operation by the rider.

American Cycle Finance ........................5039

80 Northboro Road E

Marlboro, MA 01752

508-481-0191

americancyclefinance.com

American Cycle Finance is partnered with more than 425 motorcycle retailers in 23 states. Our program offers dealers the chance to assist consumers with current or past credit challenges and give them the opportunity to re-establish credit and get a second chance in order to finance a motorcycle. ACF reports payment activity on all consumer accounts to a major credit bureau company, enabling many riders with bad credit to improve their credit scores and qualify for other forms of credit and loans.

American Motorcyclist Association ......2061

13515 Yarmouth Dr

Pickerington, OH 43147

614-856-1900

www.americanmotorcyclist.com

Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. The AMA advocates for motorcyclists’ interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. Through the AMA Motorcycle Hall of Fame, the AMA preserves the heritage of motorcycling for future generations. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more.

Andrews Products, Inc. ..........................5038

431 Kingston Ct

Mount Prospect, IL 60056-6068

847-759-0190

www.andrewsproducts.com

Andrews Products is a leading manufacturer of high performance cams and gears for Harley Davidson’s and American V Twins. We offer cam shafts from UL and Knuckle Head through current XL and M8 motorcycles! As well as replacement driveline parts.

ANSED Diagnostic Solutions LLC .........6091

1528 Walnut St Suite 1600

Philadelphia, PA 19102

646-747-7090

www.ANSEDdiagnostics.com

MOTORSCAN MS6050R17 is the ultimate Diagnostic Scan Tool for Motorcycles, Dirt Bikes, Scooters, ATVs and UTVs, with OEM-level coverage of 70+ major brands, 4000+ models and 14000+ systems. The MS6050R17 includes all necessary software, with all updates free for one year. The MS6050R17 is perfect for the independent motorcycle repair shops!

aRacer SpeedTek Inc

2637 N Mountain Ave

Claremont, CA 91711

949-288-3556

.............................3012

www.aracer-speedtek.com

aRacer SpeedTek is a knowledgeable and experienced engineer team. Our target is making the high quality and high performance EFI system for customers. All the development & verification of our products meet OEM ECU requirements and verification specs.

ARI Network Services ............................4013

120 W. 2nd Street

Duluth, MN 55802

www.arinet.com

ARI offers an award-winning suite of eCommerce websites, lead management tools, eCatalogs and digital marketing services that remove the complexity of selling and servicing new and used inventory, parts, garments and accessories to help powersports dealers, distributors and manufacturers Sell More Stuff! -- online and in-store.

Artbonnet.com ........................................5051

1000 Rim Dr #7109

Durango, CO 81301

970-422-2490

www.artbonnet.com

We are offering wholesale pricing of our pieces to interested parties. The Base ArtBonnet is now mass produced, cast in-house & related plating services are all done in Southern California. The final assembly is done within the state of Colorado prior to shipping. We also offer a number of consumer base choices in the way of our flagship product - The ArtBonnet. Each ordered piece is custom made according to the consumer’s wishes; offered in a variety of styles, selection of materials & personal colors. We utilize a variety of inlay minerals from the world over - your design possibilities are unlimited and no two finished designs are ever the same in color. The overall concept design is registered as a US Copyright. Additionally, each created piece is protected under the “American Indian Arts & Crafts Act”. We are offering the ArtBonnet & other related products to buyers, wholesalers, custom builders & designers.

2308 58th Ave E

Bradenton FL 34203

941-896-7893

www.athena.eu

Alongside the products it manufactures, Athena has decided to add highly desirable premium brands, leveraging its own distribution network and offering consumers a wide range of solutions. A HISTORY

FOCUSED INTO THE FUTURE History is important. It tells us about a company’s identity, its roots and its strength. But for a company that looks to its future, history is above all the story that is yet to be written. A story of innovative projects and new dreams with which it intends to keep growing.

Atotech USA, LLC ...................................3125

1750 Overview Dr Rock Hill, SC 29730

402-975-9481

www.atotech.com

Atotech, a brand within the Materials Solutions Division of MKS Instruments, develops leading process and manufacturing technologies for advanced surface modification, electroless and electrolytic plating, and surface finishing. Applying a comprehensive systemsand-solutions approach, Atotech’s portfolio includes chemistry, equipment, software, and services for innovative and high-technology applications. These solutions are used in a wide variety of end-markets, including datacenter, consumer electronics and communications infrastructure, as well as in numerous industrial and consumer applications such as automotive, heavy machinery, and household appliances. With its well-established innovative strength and industry-leading global TechCenter network, MKS delivers pioneering solutions through its Atotech brand – combined with unparalleled on-site support for customers worldwide.

Atturo Tires .............................................4099

3250 N Oak Grove Ave

Waukegan, IL 60087-1825

855-632-8031

www.atturo.com

Atturo Tire is committed to entering Powersports with tires targeting the recreation and performance segments of the UTV market. Nearly every SXS owner also owns a light truck and trailer for transporting their machine. While Atturo is a new entrant to the Powersports market, it is a brand that is already familiar and recognizable to light truck owners. Atturo is different from other brands in our innovative product design, demonstrated performance, and broad consumer marketing. Atturo first began manufacturing tires for crossovers, SUVs, and light trucks in 2009, providing premium quality tires with capabilities for any terrain. The Trail Blade series of tires is proven on the racetrack having earned multiple victories and podiums. The Trail Blade SXS line will include two

tread patterns derived from the most successful in our light truck lineup. Atturo Trail Blade SXS are steel belted radial tires built using modern manufacturing processes for uniformity and performance. Each pattern has been specifically tuned to match the demands of the modern sport UTV. Atturo Trail Blade SxS tires are protected by the industry-leading Trail Hazard damage warranty.

ATWYLD ...................................................6121

14350 Myford Rd. Irvine, CA 92606

818-915-8873

atwyld.com

Built for the modern woman that rides & crafted with the most trusted quality materials. Atwyld is road tested and rider approved apparel that looks good and wears well on and off your motorcycle.

Auto State Industrial Co Ltd ..................7052

No. 15, Lane 336, Sec. 2, Changlung Rd. Taiping Dist. Taichung City

Taiwan 411 866 4 22751615

www.auto-state.com

A Taiwan-based professional manufacturer and supplier of performance kick starters, gearshift levers, and various parts for motorcycles, Auto State has always devoted itself in product manufacturing and development. To stay at the leading edge of the industry in research and designing, Auto State continues to focus on providing products with the best quality, for we know that the very little detail can be the key driver for the entire bike performance. Furthermore, Auto State develops ultralight aluminum parts with the combination of stylish exterior, high functionality, and innovative design.

Bakcou ....................................................7089

2840 Wadman Dr Ogden UT 84401

801-628-9206

www.bakcou.com

Bakcou was founded on a few basic principles. First, was our love for the backcountry and the desire to access these remote areas with minimal disturbance to wildlife and their habitat through quiet and non-pollutant means. Second, was to design and build the most durable and efficient, yet affordable, electric bikes on the market. Our goal wasn’t to create a mountain bike conversion kit by simply adding a motor to a bicycle frame that wasn’t designed and intended to operate with one. Instead, we designed the bike around the motor and the drive train with the necessary framework and durability needed to withstand the abuse and demands placed on it, and then included a comprehensive warranty to stand behind it. Third, Bakcou was built by sportsmen and outdoor enthusiasts for those that want the same thing we do, which is to climb higher, go farther and explore more without adding more stress to the environment. Come join us, get outdoors like you’ve never done before.

6175 S Pecos Rd

Las Vegas, NV 89120

702-901-4028

www.bellissimoto.com

BellissiMoto is the Exclusive Importer and Distributor for dozens of the worlds best and most exotic brands, such as: AELLA, AEM Factory, Bitubo Suspension, Carbonvani, CNC Racing, EVR Slipper Clutches, Matris Suspension, MWR Air Filters, Oberon, MOTOCORSE, PROTI, QD Exhausts, STM, Termignoni Exhausts, Zard Exhausts and more!

Benelli & Keeway America ........................... 2022

1920 Hutton Ct Ste 400 Farmers Branch, TX 75234

214-390-3376

usa.benelli.com; usa.keeway.com

Pure passion since 1911. Benelli’s legendary heritage spans more than 100 years, preserved through a design philosophy that marries emotion with innovation that begins in the Benelli R&D center in Pesaro, Italy. Equally sporty and elegant, Benelli motorcycles are crafted to exceed the expectations of the most discriminating rider. Innovative design concepts are implemented across the model range to maintain a level of immediate recognition through its unmistakable sporty looks. With the manufacturing expertise of QJ Group at the helm, Benelli is ready to face the challenges of the 21st century. All new models continue to preserve that signature Italian style while simultaneously injecting Benelli’s worldrenowned DNA and racing pedigree that has generated

Bianchi USA ..................................3127, 4126

21 Lower Ragsdale Dr Monterey, CA 93940

707-536-5516

www.bianchi.com

Bianchi is widely known as the world’s oldest bicycle company. Since its inception in 1885, Bianchi has been a company at the forefront of innovation. Alongside inspiration, it defines our philosophy. We are continually investing in technologies, materials, and construction techniques to make the best bike possible. Fast forward to 2022 and we’re pleased to introduce an extensive line of e-bikes to meet any consumer’s needs.

BiT Dealership Software ........................9024

408 N Cedar Bluff Rd Ste 451

Knoxville, TN 37923

865-686-8800

www.bitdms.com

BiT Dealership Software’s cloud DMS integrates sales, lead management, service work orders and scheduling, inventory management, point of sale, storage and CRM. BiT operates on PCs, Macs, tables and iPads and eliminates the need to manage a server.

Blackpurl .................................................4059

100 Justin Leonard

Round Rock, TX 78664

www.blackpurl.com

We’re on a mission to replace out of date dealer management systems for powersport dealers with brand new apps, pay as you go prices, intuitive user experiences,

reliability providing our customers with a view of their entire dealership and customer behaviour they’ve never had before. To learn more, visit www.blackpurl.com.

BMC Air Filters ........................................8048

Via Rosle 115

Medicina BO

Italy 40059

39 0516971551

www.bmcairfilters.com

BMC Air Filter is one of the most renowned Brand in the motorcycle and automotive industries. Based in Bologna, Italy, BMC is now an international company with branches in China and India, along with over 100 distributors all over the world. BMC produces the world’s best quality air filters for racing, street use and composite parts.

BNH Inc. ..................................................9041

1F, 42, GALHYEON-RO 4GIL, EUNPYEONG-GU

Seoul

Korea (South) 3422

82-02-372-3365

www.neocot.co.kr

BNH is professional glove manufacturer from Korea. We have factories in China and Indonesia. We are RCS (Recycled Claim Standard) certified factory. We mainly produce motorcycle gloves which is very technical. We would like to apply our workmanship into different gloves :) We develop many new innovative technologies such as anti-bacterial fabric, waterproof membrane, heating system etc. We look forward to meeting new challenges soon :)

Boca Bearings ........................................8027

1420 Neptune Dr Ste A

Boynton Beach, FL 33426

561-998-0004

www.bocabearings.com

Boca Bearing Company, headquartered in Boynton Beach, FL, is one of the most trusted names in ceramic bearing and lubrication technology. The reduction of rolling resistance and conservation of energy has been the company’s hallmark since 1987. Boca Bearing Company is a one-stop-shop for everything from prototyping to production.

Boom International Inc ..........................6013

2260 S Haven Ave Suite B

Ontario, CA 91761

909-979-0411

www.boommotors.com

Boom International Holdings, Inc., a California corporation with a large office and warehouse in Ontario,CA, is a factory powersports distributor for the dealer network throughout North America, Central America, Caribbean and South America. Boom’s professional parts and service team is able to provide expert and timely services to customers. Boom is the “New and Improved” Chinese powersports distributor who

can not only compete in prices as a factory distributor, but also and more importantly, can compete in product qualities and post-sale services by the industry standards.

Bridgestone Motorcycle Tires ...............5013

200 4th Ave South Nashville TN 37201

615-937-3549

www.bridgestonemotorcycletires.com

Bridgestone Corporation, the parent company of Bridgestone Americas Tire Operations, LLC (BATO), is the world’s largest tire and rubber company. Bridgestone is a major supplier of replacement motorcycle tires as well as original equipment products to most major motorcycle manufacturers. The company uses racinginspired technology to help develop many of its high performance on-road and off-road consumer products. This technology makes for high quality motorcycle tires.

BugSlide ..................................................6133

5145 Industrial Street Ste 1 Maple Plain, MN 55359 888-908-2847

www.bugslide.com

BugSlide is the waxless, waterless bug remover cleaner and polish that removes bugs and road grime effortlessly and safely from all surfaces. Spray and wipe on paint (including matte), chrome, plexiglass, Lexan, glass and mirrors, and so much more. Unlike many bug removers on the shelves, it contains zero harsh chemicals (no petroleum or silicone) or abrasives. Designed to be used as an everyday cleaner, the more it’s used, the easier the residue will release each and every time it’s applied. It’s also a preventer, in that the hard protective polymer shell that’s left behind will repel bugs and dirt, keeping your vehicle cleaner longer.

BV Powersports LLC / TrailMaster .......7004

3414 Herrmann Dr. #100

Garland, TX 75041

214-792-9388

www.bvpowersports.com

At BV POWERSPORTS LLC, we strive to provide the Best Value powersports products (Go kart, ATV, UTV, Mini Bike, Dirt Bike, Golf kart etc.) to our customers. Our mission is to provide you the best products with the best service before, during and after the sale. We carefully select every model we carry, since we have so much experience in this industry. We only have products with the best combination of quality, feature, performance, design and price. Every product we sell passes our strict quality control, as good quality is the most important key of our products. We understand how important it is to have parts in stock to serve our customers, so we carry spare parts to back up our products. We also understand our product is only as good as the support behind it. BV’s customer service is what separates us from the other competitors. We are committed to provide our customers with the most reliable after-sale service.

California Heat - Heated Clothing .........4038

1169 Priestford Rd Street, MD 21154

410-870-4328

www.California-Heat.com

Heated Clothing For Every Outdoor & Powersport Activity. Family-Owned & Operated in Maryland. Only Brand with Lifetime Warranty on Heating Elements & Plugs. Proud to Warm Homeland Security, Secret Service, & Police Departments Nationwide.

California Superbike School ..................7095

940 San Fernando Rd

Los Angeles, CA 90065-1105

323-224-2734

www.superbikeschool.com

The California Superbike School is a high performance motorcycle riding school and runs at tracks across the country and around the world. We have been in operation for 42 years and are the pioneers of advanced rider training. You can ride you bike or our 2023 BMW S1000RRs. We have leathers/helmets/boots/gloves to fit you. Easy to sign up and attend. You are assigned a coach for the day. Priced right for great service. Simple, step-by-step coaching. Improvement guaranteed.

CanDo Diagnostics Inc. .........................3054

11100 Valley Blvd Suite 125

El Monte, CA 91731

909-226-3611

www.candointl.com

In 2008, CanDo Diagnostics was formed as a division in a much larger automotive aftermarket tools manufacturer and was responsible for private labeling diagnostic tools for companies such as Napa and Autozone. Fast forward to 2012-13 when C.A.R.B. mandated aftertreatment systems for trucks and the A.R.B. mandated On-board diagnostics for class 4 thru 8 vehicles. A resulting boom for diagnostics for commercial vehicles ensues and CanDo Diagnostics is born. Today, we are based in Los Angeles, CA with research & development networks around the globe. We still focus the majority of our resources and manpower on developing costeffective and easy-to-use diagnostic solutions for the commercial vehicle and off-highway equipment segments, however we are now pleased to introduce new and exciting products for passenger vehicles, light trucks, motorcycles, recreational vehicles and personal watercraft as well.

Capture V.I ...............................................4098

PO Box 24306

Christiansted

Virgin Islands (US)

241-533-1491

www.capturevi.com

Your Needs Matter Put your CC processing to work for you.

Car Wars ..................................................5049

8080 Park Ln Ste 550

Dallas, TX 75231

214-960-5547

www.carwars.com

Car Wars helps powersports dealers Own the Phone! Car Wars is a comprehensive call tracking and phone system solution. We help powersports dealers: Gain transparent insight into 100% of inbound and outbound phone calls and texts Recapture otherwise missed revenue opportunities Evaluate and optimize marketing efforts Proactively improve agent phone handling performance Seamlessly integrate with all major CRMs

Cardo Systems .......................................3077

101 E Park Blvd Ste 600

Plano, TX 75074

951-966-5686

www.cardosystems.com

Cardo Systems is the industry leader in rider communication that continually innovates the segment with new technologies. For the 2016 - 2017 season Cardo brings you the game-changing dual platform Bluetooth/ DMC™ Technology and a whole new line of products that are yet again revolutionize rider communications.

Chongqing Loncin IMP & EXP Co., Ltd. ..

8004

Loncin Area C, 116 Juye Rd, Jiulong Industrial Park Area C, Jiulongpo District

Chongqing

China 400052

86-23-86691120

www.loncinindustries.com/en/motocycle/Index.aspx Loncin is a giant for manufacturing heavy motorcycle worldwide, whose products cover motorcycle with large displacement (VOGE), E-motorcycle (BICOSE), and ATV/ UTV(LONCIN), who are sold over 100 countries and regions globally.

Chongqing Tom Auto Parts Co., Ltd. ....9098

A1-6, No. 2 Gang An 2nd Rd.

Jiangbei District

Chongqing China

86-13908321341

Tom insisted on high standard of production management, providing high performance ignition coil and automobile parts service to customers all over the world to create the greatest value for customers.

Chongqing WLJF S&T Co., Ltd. .............9094

No 28-1 Jinzhu St

Jinzhu Industry Zone, Banan District

Chongqing

China 401320

0086-23-86991302

www.jfsprockets.com

CHONGQING WLJF S&T Co., Ltd. is a professional import and export trading company. Our leading products are high-quality sprockets of large capacity racing motorcycle, chain and motorcycle maintenance supplies. We are committed to become an international trader and provide professional service. Our customers are from the countries in Europe, America, Asia and so on, We are committed to achieve the globalization of business in the future. We are willing to assist other traders and try to be better together.

Chongqing Xinxing Gear Wheel Co., Ltd.... 9082

No.59,Tongyuan Road, Beibei Dist

Chongqing

China 400707

86-23-68342677

www.xinxing999.com

Chongqing Xinxing Gear Wheel Co., Ltd was established in 1992, our main products are motorcycle gears, automobile gears and construction machinery gears. The company has kept pace with the times, taking motorcycle engine gears as the starting point, enhancing R&D strength and growing production scale all the way.

Consumer Research Solutions Inc .......4015

100 Grove St Ste 320

Worcester, MA 01605

www.crs-corp.com

Consumer Research Solutions, Inc. (CRS) is a provider of model content and web-based research tools for the powersports, RV, marine and tractor industries. The CRS database covers over 300 features and specifications for each model. The CRS technology includes model configuration, side by side comparison, VIN decoding and customized solutions.

Continental Tire the Americas, LLC ......7078

1830 MacMillan Park Dr Ft. Mill, SC 29707

704-458-8332

www.conti-moto.com

Continental Tire has been building motorcycle tires since 1894, is Germany’s largest tire manufacturer, fourth largest in the world, and being founded in 1871 in Hanover Germany is also one of the oldest. Continental’s motorcycle and scooter tires are distributed via the majority of the national distributors in North America.

CounterShox ...........................................6048

15453 S Dice Ln

Olathe, KS 66062

913-208-6130

www.countershox.com

CounterShox is a bolt-on device designed to provide a tuned counter-reaction to obstacles in racing and extreme racing environments. Impulses to the front fork are used to provide an automatic reactionary force.

Cruzin EV .................................................9023

2086 Afton St

Houston, TX 77055-2200

713-956-2665

www.cruzincooler.com

Cruzin Cooler® combines two basic necessities of life, being able to haul a case of your favorite cold one with ice and cruise at 15 mph. The Cruzin Cooler® is the is most fun you can have on a 3-wheel PEV. It is micromobility at its best. Features include 800 watt motor, 48V battery system, 3 speed digital throttle, 300 lbs weight capacity, towing hitch, front and rear LED lights and brake light, horn, and mobile phone holder with USB port. We also offer a Dualy upgrade package. Whether you are tailgating, RVing, hitting the marina, or just cruising the neighborhood, the Cruzin Cooler® will bring the most miles of smiles. Can you imaging a more fun way to be practical? CRUZIN COOLER®: Be Cool...Be Out There... Be Cruzin!!!

Cycle Trader.com ....................................5012

999 Waterside Dr. Norfolk, VA 23510-1604

800-684-6104

www.cycletrader.com

Cycle Trader is the largest third-party marketplace in the nation connecting cycle buyers and sellers. We have over 230,000 bikes for sale and an average of 3.1 million unique visitors every month who are there to buy, sell or research their next bike. Cycle Trader is composed of a unique portfolio of classifieds sites, including Cycle Trader, ATV Trader, PWC Trader and Snowmobile Trader. With our 30+ years of industry experience and the largest Powersports marketplace, we are a dedicated partner designed to help accelerate your sales by bringing more potential buyers into your website and showrooms through all of your marketing channels.

D.I.D Chain ..............................................3089

1031 Fred White Blvd

PO Box 7659

Portland, TN 37148-8369

615-323-4020

www.didchain.com

Daido Kogyo Japan, has been supplying D.I.D brand chain and rims to motorcycle manufacturers and the aftermarket worldwide since 1933. All D.I.D chains and DirtStar rims are made in Japan to the highest technologically advanced standards. D.I.D is proud to be recognized as the world’s number 1 motorcycle chain.

Dainese ....................................................5099

1001 Brioso Dr

Costa Mesa CA 92627-3612

949-239-9206

www.dainese.com/us/en

Dainese, one of the most recognized names in all of Motorcycle Pilot Protection.

Dal

Via A Volta 62

Zane Veneto

Italy 36010

39 0665-316051

www.dalsaggiorace.com

Dal Soggio S.r.l. is an Italian company, established in the 1950’s, specializes in high-tech products. Moved by a passion for motorcycles, owner Gianni Dal Soggio birthed the new “Race Part Division”. This ambitious and complex new adventure, takes Dal Soggio back to it’s roots to create an innovative new fork with ball bearings for off-road motorcycles. And for this the company has a worldwide patent.

Dannah Investment Group, LLC ............4133

1717 Main St Ste 5650

Dallas, TX 75201

214-614-2665

www.dannahinvestmentgroup.com

Welcome to Dannah Investment Group! We’ve all been there. It can be tough working your way to the top. Our team has experienced the professional treadmill and chosen a path that actually leads to a destination. At Dannah Investment Group, we know how to disrupt the status quo and want to help you do the same. It’s your life; you should live it the way you want. Our

team believes that knowledge leads to independence. Together, we’ll leverage your goals with smart financial advice, to ensure that you’re in the driver’s seat for years to come. Don’t be satisfied with tradition. Take control, free yourself, and live the life you want.

Dealer Recharge Zone powered by SP Connect ...................................................4067

2 Jenner Ste 150 Irvine, CA 92618

855-627-4697

www.AIMExpoUSA.com

Powered by SP Connect, the Dealer Recharge Zone will be centrally located on the show floor, where attendees can take a comfortable time out, charge devices and network at the show.

Dealer Spike ............................................9018

26600 SW Parkway Ave #400

Wilsonville, OR 97070

800-288-5917

www.dealerspike.com

Dealer Spike is focused on helping dealerships increase leads and sales through online advertising. We help dealers drive more traffic with distinctive websites and a suite of digital marketing tools. Our team has real-world dealership experience – we know what it takes to put our dealers on top.

• Is Led By Dealers, For Dealers

• Fights For Sustainable Profitability

• Has Strength in Numbers for Confronting Industry Challenges

• Promotes, Unites, Represents and Educates

All for $395 a year. Wait, how much? Yes, $395 a year, far less than you pay for the dumpster you rent behind your shop. Less than you pay for a daily cheap cup of coffee!

OEMs build great products, but without Powersports Dealers, those motorcycles & ATVs, side-by-sides, personal watercraft and snowmobiles would be gathering dust …

DEALERS CREATE FINAL DEMAND.

We deserve to be heard, and the NPDA is YOUR Voice!

3250 Knoll Drive

Columbus, OH 43230

949-861-0863

www.dealernews.com

Dealernews, launched in 1965, is the Voice of Powersports Retailers, helping them combine their passion for the riding lifestyle with their pursuit of profit. Owned and operated by powersports Dealers since mid-2016, Dealernews is now officially OF, BY and FOR the Dealer.

Dealership Performance CRM ..............4063

25030 SW Parkway Ave. 300

Wilsonville, OR 97070

503-914-5549

dealershipperformancecrm.com

Dealership Performance 360 CRM is the leading industry expert providing customer relationship management to powersports, marine, RV, heavy truck and agriculture dealers. DP360 provides a data specific program tailored to each of those industries. It is a complete 360 degree program that brings process, procedure and accountability to numerous dealerships in the United States, Canada and the United Kingdom.

DENALI Electronics ................................1013

570 Nooseneck Hill Rd

Exeter, RI 02822-2311

855-255-5550

www.twistedthrottle.com

DENALI is the only brand that can provide a complete lighting and visibility package that includes the lights, light mounts, horn, horn mount, auxiliary brake light, and a single intelligent plug-n-play controller to provide effortless installation and integrated control of all your accessories.

Denzel Motors.........................................2077

65 E Main St

Elmsford, NY 10523

212-897-7771

www.ebikesbyrevolve.com

Denzel is a tradename and company name of the most stylish electric motorcycles. We are known for our Café Racer, carbon fiber Samurai and newly introduced Liberty. Our products have been sold internationally since 2013. We design and produce unique powerful electric motorcycles. We also design special parts, such as electric motors, controllers, displays, etc. Our focus is on new technology, high quality and customer service. We build our products from the ground up. Focusing on every detail from tires and tubes to battery cells, etc. To serve the important US market, we have partnered with Revolve Electric Vehicles. They are based in New York. You can reach them by phone or email 7 days a week. We look forward in meeting you and displaying our beautiful products. At the Expo, you will have the opportunity to see our Café Racer, Samurai and Liberty products.

Dia-Frag ...................................................4052

13601 Airport Rd

Maxton, NC 28634

910-844-9768

www.wabteccorp.com

Dia-Frag, a Wabtec company, designs and manufactures aluminum, rubber, and friction components, servicing the Original Equipment and After-market motorcycle industry. Dia-Frag’s product portfolio includes composition, semimetallic, metallic, sintered, and ceramic brake pads. Railroad Friction Products Corporation is proud to represent and introduce Dia-Frag to the USA, Mexico, Caribbean, and Canada.

DNA Specialty .........................................8089

200 W Artesia Blvd

Compton, CA 90220-5500

310-767-4070

www.dnaspecialty.com

DNA Specialty is the leading manufacturer of motorcycle wheels and accessories, located in Compton, California. DNA distributes its products through world class Wholesale Distributors worldwide as well as an extensive dealer network geared toward the cruiser market. DNA produces the worldwide known Mammoth FAT 52 spokes, Traditional 40 and 60 spokes and forged billet line of wheels and accessories. Our extensive line of products include, trike conversion kits, sheet metal parts, handlebars, front ends, brakes and air intake filters just to name a few. DNA products are available for Vtwin, Indian and Yamaha motorcycles.

DŌST BIKES ............................................1075

577 Nicola Ave Unit 1120

Port Coquitlam

British Columbia

Canada V3B 0P2

778-881-9059

dostbikes.com

DŌST (dostbikes.com) is a brand of long range electric bikes designed by riders for riders. Our company has been in the industry for over 10 years and has a range of products including the DROP and KOPE, which have been awarded the title of “Best Value Cruiser Electric Bike” and “Best Value Commuter Electric Bike” respectively. DŌST is known for its focus on performance, comfort, and utility, and has won Guinness World Record for the longest eBike ride in the world. Bikes are made in Taiwan and are known for their high torque, power, and durability. DŌST has recently launched a limited edition CVT/belt drive model, which has been in high demand. The company is planning to launch a new cargo bike in 2023, which will be designed in Holland by Vroegh Designs. Main customer demographic is riders over the age of 45.

No. 330, Sec.2, Song Zhu 5th Rd

Pei Tun District

Taichung City

Taiwan 40644

886-4-24365777

dragonstone.imb2b.com

We currently work with many of our accounts in the manner of O.E.M. & O.D.M. under special specifications requirement. Any plan to market your own brand or logo exclusively, we are experienced to develop new molds in accordance with your designs, drawings or prototype. Private trade marking or unique package could also be processed as instructed to accommodate your desirable request.

Drivesafe247 ...........................................4096

376 Pequot Southport, CT 06890

773-230-7938

www.drivesafe247.com

Backed by unrivaled, around-the-clock, live 24/7 inbound and outbound customer support and a mechanical helpline, DriveSafe247 works on any ride including motorcycles, ATV’s, UTV’s and Side by Sides, snowmobiles, electric golf carts and classic cars.

Dunlop Motorcycle Tires........................6058

8656 Haven Ave

Rancho Cucamonga, CA 91730

678-576-5990

www.dunlopmotorcycletires.com

Dunlop is the largest supplier of motorcycle tires in the U.S., and is designing, testing, and manufacturing most of the motorcycle tires we sell in the U.S. right in Buffalo, NY. With Sportmax tires for sport riding, Geomax tires for off-road and American Elite tires for V-twins, Dunlop has your riding covered.

DX1 ..........................................................5025

150 Granby St

Norfolk, VA 23510

800-700-4391

www.dx1app.com

Optimize your dealership’s performance with the ONLY all-in-one Powersports Software Solution. DX1 gives you access to everything you need to manage and market your motorcycle or powersports dealership, including a dealer management system (DMS), lead manager, and website & online marketing tools. Save time and eliminate frustration with the efficiency of one login, one dashboard, and a single database where customer and inventory data is stored.

E3 Spark Plugs........................................2016

4210 Valley Ridge Blvd Ste 106

Ponte Vedra, FL 32081

904-280-0339

www.e3sparkplugs.com

E3 Spark Plugs produces premium perforance plugs for motorcycle, ATV/UTV, snowmobile and personal applications. E3’s DiamondFIRE Technology generates more power, better fuel efficiency and improved emissions. Due to the faster and larger flame propogation, very little carbon build up occurs, which also enables faster and easier starts.

eBay Motors ............................................6039

583 W eBay Way

Draper, UT 95125-5905

866-322-9227

www.motors.ebay.com

eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. In fact, a car or truck sells every 3 minutes via eBay’s mobile app!

EBC Brakes .............................................7019

6180 S Pearl St

Las Vegas, NV 89120-6258

702-826-2400

www.ebcbrakes.com

EBC Brakes is an independently owned and managed world leader in the aftermarket motorcycle brake market. With a specialty in the on and off road motorcycle category, EBC also offers brakes for ATV and UTV applications. EBC Brakes proudly manufactures products in both their U.S.A. and their U.K. manufacturing facilities.

E-Bicycle Demo ......................................1088

2 Jenner Ste 150 Irvine, CA 92618

855-627-4697

www.AIMExpoUSA.com

The e-bike market is growing fast. This additional category within powersports is set to grow from $49.7 billion in 2022 to $80.6 billion by 2027. To help support this growth and integration into the powersports industry, AIMExpo will have an e-bike pavilion with an indoor demo course where attendees can try the latest e-bike products from some of the biggest brands in the segment.

Electric Motion .......................................1039

505 11th Street SE Ste 3

Watertown, SD 57201

605-878-1005

www.electricmotion-usa.com

Electric Motion USA is the leader in electric trials and trail performance motorcycles.

ElectroSport | Procom Engineering ......6127

21 Brookline

Aliso Viejo, CA 92656-1461

949-305-4200

www.electrosport.com

Procom Engineering / ElectroSport / SPC Power Clutch. ElectroSport | Procom Engineering manufactures replacement components such as Stators, Regulator/ Rectifiers, and CDIs. (www.electrosport.com). All products are manufactured in their own production facility with superb control over materials and production processes resulting in the highest quality products in the market. Procom Engineering is proud to distribute the brand-new SPC Power Clutch for North America. SPC Power Clutch (www.power-clutch.com) is an INDESTRUCTIBLE clutch kit for use in motorcycles and ATVs and will be introduced this year in the North American market.

Element Fire Extinguishers ....................2019

1040 Martin Grove Rd Toronto ON Canada M9W 4W4

905-291-2725

www.elementfire.com

ELEMENT - THE WORLD’S SMALLEST & LONGEST LASTING FIRE EXTINGUISHER - Fire extinguishers have not changed much in the past 100 years. A large, heavy cylinder of compressed gas filled with a messy powder is an antiquated way to put out a fire. Element uses a tested and proven technology currently in use by police, military, and special forces groups around the world. Previously unavailable to the public, Element now gives everyone access to this innovative product. Element looks and works like nothing else. It fights fires on the molecular level. By chemically interrupting the chain of combustion, Element safely and effectively puts out fires without the mess, toxicity, or maintenance associated with a traditional extinguisher.

Energie Cycles ........................................5133

6585 S. Arville St Las Vegas, NV 89118

702-551-2084

www.energiecycle.com

Energy One Clutches .............................4051

2205 W Fairmont Dr Tempe, AZ 85282

602-438-7052

www.energyoneclutches.com

Aftermarket performance clutches for American V-Twins. Made in-house in USA. From 1941 to present. Clutches for cruiser, street, drag strip and vintage bikes.

Engine Ice................................................5058

1000 Tennessee Ave Cincinnati, OH 45229

732-300-4814

www.engineice.com

Engine Ice is the #1 coolant in the Powersports industry. For more than 20 years, Engine Ice has provided superior heat reduction and reliable performance for all Powersports applications. Racers trust Engine Ice in all forms of competition, two wheels or four wheels, dirt or street. You will find Engine Ice in the cooling systems of riders like Jeremy McGrath, Jeff Stanton and weekend warriors.

EPG Brand Acceleration / Powersports Business ..................................................2075

10405 6th Ave N Ste 210 Plymouth, MN 55441

763-383-4469

www.epgacceleration.com

Powersports Business, Rider and Thunder Press publications…Together Driving Results. If there’s a North American enjoying the outdoors – from motorcycling, snowmobiling and boating..there’s an EPG Media brand dedicated to them. OUR LOYAL AUDIENCE turns to us for the information, insight, products and resources necessary to enhance their recreational experiences. Let us introduce our audience to your business.

Evolution Electric Vehicles ....................8133

2620 Palisades Dr Corona, CA 92882

951-268-6689

evolutionelectricvehicle.com

The Evolution is fundamentally different from traditional golf carts from the factory’s tools to the car’s components. Everything in the design is based on extensive usability research, and golf professionals have worked closely with the team to optimize every detail and feature. Evolution is essentially created according to the user’s needs.

EyeLights .................................................8074

308 Allée du Lac

Labège

France 31670

33650226312

www.eye-lights.com

Eyelights is the augmented reality solution for mobility. Come to our booth to discover EyeRide, our secondgeneration Head-up display compatible with all types of helmets and glasses: GPS, Intercom, and music in your field of sight, controlled by voice control. By offering a more secure alternative to the use of the phone mounted on the handlebars, this head-up display displays applications and GPS navigation directly in your field of vision by being integrated into your motorcycle helmet. The Nano Oled display also offers 100% transparency and vibrant colors so you can keep your attention on the road. Since our first launch in 2016, we have brought 3 heads-up displays to the market (2 for motorcycles and 1 for cars). Based on our experience, we have selected world-class partners to reduce production time and provide the best product quality.

29937 Winter Hawk Rd

Menifee, CA 92586

619-392-3177

www.ezliftmx.com

I have over 50 years of Motocross Experience riding and racing so I decided to develop and make an Electric MX Motocross Lift Stand for your dirt bike needs, experiences and convenient in electric easy lifting technology that would perform best for the rider and racers after racers or riding session. EZ Lift MX is a new way to lift your MX dirt bike with no effort and display your motocross number, and sponsors to the world of motocross and industry. I personally care about the motocross families who greatly support our sport and industry. My goal is to help our motocross industry for New Growth opportunities in modern technology that’s available. EZ Lift MX have made it easier than ever to lift your motocross dirt bike with easy at home or at the tracks.

Felt Bicycles ............................................3111

30100 Technology Way

Murrieta, CA 92563

858-220-1498

www.Feltbicycles.com

FELT IS FAST. Competition is the driving force of the brand, and for speed, FELT builds world-leading, aerodynamically optimized bicycles that guarantee speed. The brand shows the same spirit and instinctive racing mentality as those who push their limits. Whether you’re picking up a number at the World Championships or aiming for the KOM or QOM title in the local segments, FELT always offers unrestricted performance.

FEVER 75 .................................................9112

No 10 Ln 5 Taizi 4th St

Lende District

Tainan City

Taiwan 71747

886-6-2726-932

www.fever75.com

Established in 1975, Yean Horng Enterprise Co., Ltd. has been a specialist in CNC manufacture. We provide not only OEM service but also custom design to cater the market trend. Our main products focus on motorcycle parts such as Headlights, Handlebars, Front Forks, Foot Boards…etc. We welcome customers with your own design and ideas to contact us.

FluidLogic ................................................3076

121 Sierra St

El Segundo, CA 90245

818-624-1780

www.fluidlogic.com

Whether you want a High-Tech Active Hydration™ system that delivers hydration to your lips at the press of a button, or a securely mounted hydration system within hands reach, FluidLogic™ has you covered from

the track to the trails. FluidLogic allows you to focus on the road ahead while delegating your hydration needs to the FluidLogic system.

Forcite......................................................7084

Unit A1/35 39 Bourke Rd

Alexandrai

New South Wales Australia 2015

650-241-5223

Forcite announces the Forcite MK1S, the most advanced motorcycle helmet ever created by the company, will now be available in the USA. Forcite design engineers have added improved smart technology and new features across audio, visual and road alert systems within the Forcite MK1S, Forcite Command (cloud based smarts) and Forcite app ecosystem. After injuring himself in a motorcycle accident, Forcite’s CEO and Co-Founder

Alfred Boyadgis joined forces with industrial designer Julian Chow to make a radically improved motorcycle helmet. One that no longer required bulky clip-on cameras or headsets and could alert riders of upcoming dangers before they arrived there. Their award-winning invention provides a more dynamic and safe riding experience with integrated smarts and the inbuilt camera, audio, and rider-alert system. After launching the highly successful MK1, a team of 10 Forcite design engineers spent two years, dozens of prototypes and invested $6 Million in R&D to create the MK1S.

Fortop Industrial Co., Ltd. ......................9111

No. 8, Sec. 2, Antong Rd, Annan Dist.

Tainan

Taiwan 70969

886-6-3558089

www.fortop.com.tw

FORTOP Industrial Co., Ltd., founded in 1994, IATF 16949 certified, has rich experiences in OEM/ODM automotive and motorcycle industries. FORTOP specializes in custom wiring harness and lighting system and can provide a fully integrated EDS support. Our engineering, production and quality processes enable us to service the demanding Tier 1/2 customers.

FreedomRoad Financial .........................7115

10509 Professional Cir Ste 100 Reno, NV 89521

866-455-7623

www.frf1.com

Stop by the FreedomRoad Financial Booth to meet our Team! The entire FreedomRoad Financial team feels fortunate to be working in a business where we can facilitate dreams for our customers and make things easier for our dealers. We truly are in the fun business! We understand the rider lifestyle and we work hard to help our customers optimize the excitement and enjoyment of their motorsports experience. We are a common sense lender and provide high quality personal service.

Fuding FengTai Carburetor Manufacture Co., Ltd. ...................................................9107

25 Xinghuo Industrial Zone

Fujian

China 355200

86-593-7962698

www.fjft.com

Fuding Fengtai Carburetor Manufacturing Co., Ltd. is located in fuding city Xinghuo Industrial Park, a provincial industrial park, with an area of 8,680 square meters and a building area of 10,080 square meters. The registered capital is 5.38 million yuan. There are 128 employees, 20% of whom are professional technicians. We are a professional carburetor manufacturer with independent development, design and manufacturing capabilities. With an annual output of more than 2 million sets of motorcycle carburetor, all-terrain ATV carburetor, universal carburetor, EFI system and gas valve device, it provides supporting facilities for many well-known domestic main engine factories, among which ATV carburetor is the most complete and largest professional manufacturer exported to North Chinese mainland. In recent years, the varieties have been successfully upgraded, and a series of EFI systems for motorcycles have been developed to support the main engine factory.

Funnelweb Filters ...................................1037

505 11th Street SE Ste 3

Watertown, SD 57201

605-878-1005

www.funnelwebfilterusa.com

Funnelweb Filter USA is the leader in engine protection and reliability that lasts longer than any other filter on the market.

Funrun Vehicle Technology ....................8047

Dongxi Industrial area, Wucheng District

Jinhua, Zhejiang

China 321000

86-579-82612050

www.funrun.cn

JINHUA FUNRUN VEHICLE TECHNOLOGY CO.,LTD is a Professional ATV & Go Kart manufacturer. We have over 10 years’ experience in manufacturing, designing and developing all kinds of powersports products professionally.

Galfer Braking Systems .........................2074

4388 N. Carson St.

Carson City, NV 89706

805-988-2900

www.galferusa.com

Since 1946, Galfer Braking Systems has been the lead in performance brakes. Our extensive racing experience has helped us create the best technology for today’s aftermarket brakes. From offroad to street, we have everything you need! Our pads, rotors, lines and master cylinders are made from top quality materials to give you the best stopping power in any condition.

GASGAS E-Bicycles North America .....3111

30100 Technology Way

Murrieta, CA 92563

858-220-1498

www.gasgas.com

Building on the action-driven success and philosophy of GASGAS motorcycles in off-road motorcycle racing and trial competitions, GASGAS Bicycles challenges riders and enthusiasts to experience off-road tracks like never before – with powerful e-bikes inspired and engineered to thrill and deliver an exciting riding experience.

GASGAS Motorcycles North America ... 5104

38529 Innovation Ct

Murrieta, CA 92563

858-220-1498

www.gasgas.com

GASGAS motorcycles represent an exciting yet accessible entry point into the world of high-performance off-road motorcycles. With a rich and proud history in offroad motorcycle racing and trial competitions, GASGAS has a distinctive Spanish style with a welcoming downto-earth character. This attitude translates into a robust product line built to give drivers maximum driving pleasure without unnecessary fuss – for more fun while driving and for proper “acceleration”! GET ON THE GAS!

Gerbing Heated Clothing/ActionHeat Heated

Apparel ....................................................7125

3791 Main St

Philadelphia, PA 19127

www.gerbing.com

Gerbing is the worldwide leader in Heated Clothing. Since 1975, Gerbing has designed and manufactured the hightest quality heated motorcycle gear available anywhere in the world.

Global Vision Eyewear Corp ..................4012

5760 N. Hawkeye Court

Wyoming, MI 49509

800-927-2801

www.globalvisioneyewear.com

Global Vision® Eyewear is a wholesaler of high quality motorcycle, performance, polarized and safety eyewear. We understand the motorcyclist, the adventurer on the water and fashion trends. With hundreds of styles, colors, frames and features, WE DARE YOU TO SEE DIFFERENTLY!

Goodridge USA

529 Van Ness Ave

.......................................2032

Torrance, CA 90501-1424

704-662-9095

www.goodridge.com

Goodridge is the world’s leading manufacturer of performance fluid transfer systems. Goodridge’s braided stainless steel brake lines have been designed to offer the very best in braking performance, are corrosion resistant and come with a lifetime guarantee.

GPR North America ................................6095

3956 Town Center Boulevard PMB 141

Orlando, FL 32837

321-868-7752

www.gprexhaustsystems.com

Launched in 1968, GPR Exhaust Systems boasts over 50 years of experience manufacturing industry-leading motorbike, scooter, and ATV exhaust systems. Each exhaust is made within the Italian factory with the highest standards for quality and sound. The company has partnered with leading Florida-based custom powersport parts dealer Sixty61 as the exclusive North American Distributor. GPR is looking to partner with more dealers throughout the US and Canada.

Greenary Industrial Co., Ltd ................ 9115

No. 150, Sec. 2 Zhangshui Rd.

Puyan Township

Changhua County

Taiwan 51641

886-4-2335-5300

www.shijian.com.tw

Greenery Industrial Co., Ltd’s extensive suspension know-how is shown off to full effect by its exclusive CCD Factory brand. Owned by Greenery Industrial Co., Ltd, the CCD Factory brand focuses on specialist suspension products for motorcycle and off-road bicycle parts. Now a leading brand for motorcycle suspension parts in Taiwan.

Greenger Powersports ...........................1074

1550 South Milliken Ave Unit G

Ontario, CA 91761

909-408-8010

greengerpowersports.com

Serving the next generation of powersports enthusiasts, Greenger Powersports combines the best components and the most advanced technologies to deliver enjoyable, exciting riding experiences. A Southern California-based distributor of reliable electric powersports products that are safe, fun, and exhilarating to ride, Greenger owns over 20 technical patents, including those for its battery, motor, and controller.

Grizzly Powersports ...............................9026

207 E 860 S

Orem, UT 84068

385-207-6328

Grizzly PowerSports worked with HP Exhaust system before, and now we extend our business to ATV and UTV HP parts.

GSPXTV ...................................................8054

2725 New Cut Rd

Spartanburg, SC 29303

909-354-1598

www.gspnorthamerica.com/gspxtv

Launched in 1968, GPR Exhaust Systems boasts over

50 years of experience manufacturing industry-leading motorbike, scooter, and ATV exhaust systems. Each exhaust is made within the Italian factory with the highest standards for quality and sound. The company has partnered with leading Florida-based custom powersport parts dealer Sixty61 as the exclusive North American Distributor. GPR is looking to partner with more dealers throughout the US and Canada. Visit our booth for more information and to sign up as a dealer.

Guangdong Mangosteen Technology Co., Ltd. ...........................................................6134

Workshop B, Floor 3, Block A, Building 6, Yili Industrial Park, Longtang Town, Qingcheng District

Qingyuan, Guangdong

China 511500

86-763-3681216

www.mangosteenescooter.com

Guangdong Mangosteen Technology Co., Ltd. was established in 2016. Mangosteen is committed to specializing in the production of export-oriented electric scooters and electric vehicles. There has sophisticated production lines and Independent R & D team. It is equipped with advanced testing equipment, fuel injection, assembly, packaging and other complete supporting modern production workshops. The total quality management IQC system was incorporated into the production management link, and the 6S management system was used in daily production management as the standard which ensured the ISO: 9001-2008 quality management certification and also successfully passed and It has obtained the WMI world manufacturer code and certificate.

Guangzhou Hanex Hardware & Electronics Limited ...................................................

8077

Jilong Road, Jinshan Village, Shiqi Town

Panyu District

Guangzhou, Guangdong

China 510000

852-51380084

Hanex started operations in 1998 and is dedicated to providing high-quality locks to customers. We aim to build locks that will resist all forms of attack and reduce the two-wheel theft rate. The Kovix brand was established in 2005, focusing on motorcycle security, and the Zovii brand was established in 2019, specializing in bicycle and scooter security. While providing our own branded products, we also offer OEMs to different companies. Our professionalism and flexibility allow us to give matching solutions to the ideas proposed by our business partners. You got an idea? We have a solution.

GUTS Racing Products

6165 Enterprise Dr

Diamond Springs, CA 95619-9398

530-642-9118

www.gutsracing.com

Established in 1990 as a premiere off-highway seat

manufacturing company offering: High performance seat covers for motocross/supercross and off road competition. Light Weight and standard seat foams for motocross/supercross and off road competition. We supply seat covers and/or seat foams to more factory race teams than any other company on the planet. Innovative products to keep pace with the changing desires of today’s motorcyclist.

Harman International .............................3013

8500 Balboa Blvd

Northridge, CA 91329

816-385-1944

www.harman.com

JBL - Power Sports Audio for the Extreme Environment. Designed and engineered to handle all your adventures on 2 or 4 wheels or in the water! INFINITY AudioEngineered for the Ultimate Sound Experience. Premium Harley Davidson Plug n Play solutions.

Heidenau Tires / MotoAmore LLC ........3023

1700 Enterprise Blvd. Ste C

W. Sacramento, CA 95691

916-822-4206

www.heidenautires.com

Since the company’s founding in 1946, Heidenau Tires has been growing and improving. Whether it’s Kart racing

tires, tires for the latest scooter, or the newest ADV bike. Heidenau strives to make the best tire available. It’s with this commitment to Quality, Performance, and Passion for what we do, that drives us make a product we are proud to mark, “Made in Germany”. Come visit and see what we have for you.

Helmet Flair .............................................5046

2939 Shady Hollow East

Boulder, CO 80304

303-885-3079

helmetflair.com

Helmet Flair™ allows you to express yourself through decorative helmet accessories. It’s compatible with every helmet on earth. Great for motorcycle helmets, bicycle helmets, ski helmets, skateboard helmets and snowboarding helmets. All designs can be swapped out using the same magnetic bases that are permanently mounted on the helmet. Every set includes the magnet bases (Nubbins) that attach to the helmet with a double sided tape, an alcohol prep pad, instructions and the decorative Flair. There are over 19 colors and designs of Flair, so you can swap out with your mood or with your friends. We are excited to showcase our new packaging and branding at this year’s AIM. It’s designed specifically for the retail environment and is a great up-sell for those who sell helmets at their dealership.

16315 Monterey Rd Ste 100

Morgan Hill, CA 95037

408-465-4555

www.highsider-us.com

HIGHSIDER™ is the premium brand of Paaschburg & Wunderlich, headquartered in Hamburg, Germany. Now, HIGHSIDER™ is finally available in the USA, at our headquarters in Morgan Hill, California.

Hightail ....................................................2017

2109 Cantina Ln

Midlothian, VA 23114

804-735-8676

www.hightailhair.com

Hightail is the only product that effortlessly keeps hair tangle-free during and after a ride. The innovative pocket design creates a protected space for hair, without binding it or keeping it close to your head, and shields hair from breakage and the elements. Hightail stays fixed to your helmet, so simply tuck hair into the pocket and you’re good to go. No tangles, no hassle. More and more women are riding and engaging with this growing market is crucial. ‘Shrink it and Pink it’ is no longer enough. Women want products are designed specifically to their needs. This is what Hightail provides. How many guys ride with a pillion on the back? Hightail is a perfect gift for their partner that generates massive brownie points. Who doesn’t want that?

HOGWORKZ ............................................7046

988 Rickett Rd

Brighton, MI 48116

888-615-6344

www.hogworkz.com

Founded in 2015, HOGWORKZ has grown into a reputable aftermarket parts manufacturer for motorcycle enthusiasts. HOGWORKZ adopted the direct-toconsumer business model and oversees manufacturing, ecommerce, logistics, and fulfillment operations inhouse. With a HQ in Brighton Michigan, HOGWORKZ relies on an automotive inclined talent pool to better serve its customers. From expert sales and support, wrenching on bikes, to painting our own parts, HOGWORKZ represents the wealth of knowledge and experience our customers have come to expect. The bike shop mentality lives in all facets of company.

Honho Precision Industry Corporation ... 8111

No. 81-36, Ln 245, Sec. 3, Shatian Rd., Dadu Dist. Taichung City

Taiwan 432

886-4-2699-0962

www.honho.com.tw

Gravity Die-casting & Machining. The forming adopts gravity casting technology, which has high hardness and strong toughness. The machining uses CNC fouraxis center processing machine. It has high smoothness and meticulous surface roughness. The cylinder head

valve seat is manufactured in one piece to ensure strict accuracy and quality. With our vast experience in the casting and precision machining, we are able to give our customers technical advice in the development stage of a new product, thus enhancing the efficiency of the development process, and reducing the cost in the later production.

HorsePowerLease.com..........................7053

1401 Manatee Ave W Ste. 950

Bradenton, FL 34205

832-236-5710

www.horsepowerlease.com

Your Harley-Davidson, Indian or Independent dealer will assist you throughout the process. They will find the bike that fits you, is comfortable to ride and has the sound and power that you desire. A quick application is all we need to get started. We won’t burden you with a long term lease or purchase obligation. All of our leases are only 36 months. After that you decide: turn the bike in and walk away; trade the bike in and get another, admit you fell in love and buy the bike. Either way the choice is yours. You’ll know all the details before you ride out including how much the bike will cost to buy, if you choose to purchase it at the end of your lease. Of course, if you fall in love and want to purchase the bike before the lease is up, you can do that too. Credit Scores? Who Needs ‘em, we look at you not some number assigned by the BIG 3 credit Scoring co’s.

HOVSCO ..................................................1049

1081 Grand Ave

Diamond Bar, CA 91765

213-265-5018

www.hovsco.com

Welcome, AIMExpo Attendees! We are HOVSCO, a company that is excited to be showcasing our e-bikes at the tradeshow. Our e-bikes provide the same feeling of freedom and adventure that motorcyclists experience on the road, but are also perfect for enjoying time with family and friends on trails. Our e-bikes are also more affordable and accessible than traditional motorcycles, making them a great option for anyone looking to get into Powersports. We can’t wait for you to come by and check out our e-bikes at the HOVSCO booth. We hope to see you there.

Husqvarna E-Bicycles North America ..3111

30100 Technology Way

Murrieta, CA 92563

858-220-1498

www.husqvarna-bicycles.com

Husqvarna E-Bicycles was designed to establish new opportunities and experiences in e-mobility, making innovation its status quo. Engineering, design and function are the focus of the brand, combined with the motivation to develop further and to shape the bicycle division forward-looking.

Husqvarna Motorcycles North America ... 5110

38429 Innovation Ct

Murrieta, CA 92563-2570

858-220-1498

www.husqvarna-motorcycles.com

Husqvarna Motorcycles is flourishing worldwide – a revived brand with a rich history. Shaped by its unique and special origins, where only the most honest and intelligent solutions can survive in the rugged landscape of Scandinavia. The European premium manufacturer is leading the way in future-oriented innovations and today offers motorcycles that set new standards for quality, aesthetics, and high performance.

HWK Moto ...............................................3041

3267 Bee Caves Rd Ste 107-340

Austin, TX 78746

508-954-3635

www.hwksports.com

HWK Moto is a motorcycle apparel and accessory brand made by motorcyclists, for motorcyclists. Our mission in the moto apparel market is to provide maximum quality at minimum price, delivered in a stylish package. With safety, comfort, and design features for all, we make motorcycle gear that improves access to the sport of motorcycling. Our wind and water resistant apparel is made from premium materials including genuine leather and 600D cordura, and most HWK products come with included removable CE armor. Whether you ride sport, adventure, touring, stunt, cruising, or anything in between, we’ve got you covered with apparel for every style of riding and rider. From the streets to the peaks— ride with HWK Moto!

HYUTEX INT’L CORP. .............................4090

No. 36 Sec 1 Datong Rd

Yuanlin

Taiwan 510

886 4 8366653

www.hyutex.com.tw

We have available all best quality of MX, ATV and Road bike after market products. We custom make for all our products with customer own brand.

ILM Inc. ....................................................7041

555 Capitol Mall Ste 700

Sacramento, CA 95814

619-980-9572

www.ilmotor.com

ILM has been providing professional, fashionable, safe and comfortable motorcycling sports protective equipment since its foundation in 2013, With its professional product research and development team, ILM independently develops highly qualified protective gear for racing, motorcycling or cycling, meanwhile rigorously implementing global mainstream standards fortesting experiments in ILM established comprehensive product testing independent laboratories. providing riders with a full range of protective gear products and one-stop shopping experience.

Impact Canopy .......................................9013

22600 Temescal Canyon Rd

Corona, CA 92883-4634

877-840-3524

www.impactcanopy.com

Impact Canopies is a trendsetter in the development, manufacturing, and distribution of instant canopies and accessories. Impact Canopies brings a fresh and innovative approach to the portable branding solution industry. The Impact Branding Solutions include custom printed and unprinted canopies, dome tents, flags, banners, table covers, event fencing, and more.

Impel ........................................................4053

344 S. Warren St.

Syracuse, NY 13202

315-439-6689

www.impel.io

Impel offers Powersports and Motorcycle dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. Impel’s communication, merchandising, marketing and imaging applications work seamlessly with all major website, CRM and DMS platforms.

Impetus ....................................................1033

Pasrur Rd Guna Kalan

Sialkot, Punjab

Pakistan 51310

92-52-3549592

www.impetus.pk

We are well renowned of manufacturers exports for leather/textile apparel as well gloves. We have been manufacturing over last 19 years and have a well experienced staff to fulfill buyers requirements. We have our own tannery and develop all leather in house. We import fabrics/accessories from China and some from local markets. Please feel free to inquire, as we are always here for you. You will find us competitive as well as competent in all the regards. My envision to have your valuable name as well in the worthy list of our customers for which I fully hope to have your encouraging response enabling us to prove how capable we are.

Indexic .....................................................8075

1608 William Hapton Way

Mount Pleasant, SC 29466

843-790-5983

wp.indexic.net/atv-powersports-booking-software

Indexic is a Tour & Rental Booking Software for the Powersport, Snowmobile, and Boating Industries. Indexic’s powerful online booking software and waiver platform allows Powersport, Snowmobile, and Boat Tour, & Rental companies to automate tasks, grow sales, and

improve customer and company team communication. Plus, specialized features will help decrease website abandonment, increase sales, and maximize profits, giving you more time in the day to focus on your business.

Infotrade Media Co., Ltd. .......................9113

No 508, Sec. 3, Wenxin Rd.

Xitun District

Taichung City

Taiwan 40753

886 4 2313 2189

www.IMB2B.com

Infotrade Media Co., Ltd was born out of a talented group of professionals with over 20 years of foreign trade publishing and advertising experience. As a publisher of guides for international buyers, our professional buyer’s guides cover a wide range of fields including sports & outdoor accessories, floriculture, gardening, motorcycle parts and accessories. As a leading media company with a global presence, it is our mission to bring manufacturing suppliers and international buyers together to promote business opportunities. Acting as a bridge between buyers and suppliers, our publications offer exclusive access to global markets. Because of the excellent service we provide, Infotrade has established solid, longterm relationships with our manufacturing customers.

INNOVV ....................................................1019

570 Nooseneck Hill Rd

Exeter, RI 2822

401-360-2550

www.innovv.com

INNOVV™ was created by Rock Liu after he left the German luxury packaging company which has more than 150 years history for the high-quality design. He knew that stylishness, elegance, innovation are rare and invaluable, and can bring pleasure to people for another 150 years or forever. So did he in powersports industry and established the INNOVV TECH. Powersports are the activities for fun and joy which is from the bottom of heart, and INNOVV™ always follows that.

InnTeck USA ............................................4040

208 N Maple

Boise, ID 83704

208-932-9906

www.innteck-USA.com

THE INNTECK COMPANY - The history of the company has its roots in 2004 from 4 friends, it was born as a new and small provincial reality, in the heart of Piedmont, which over time, thanks to the skillful and careful entrepreneurial vision, has continued to grow and evolve; a company that has always had innovation, research and development as its cornerstones as well as the ability to innovate and adapt to the needs of the market and its customers with the aim of being an excellence in the world of innovative parts for motorcycles and bicycles. Today the 4 friends lead a dynamic and expert, solid and organized reality that over the years has been

able to create an international network of partnerships, in continuous expansion, with the most important and famous brands in the world of spare parts and accessories.

Insta360 ...................................................9017

2323 Main St Unit 16

Irvine, CA 92614

408-384-2411

www.insta360.com

Founded in 2015, Insta360 makes boldly innovative cameras that help people capture and share their lives. Insta360 is redefining what’s possible with action cameras with the pocket 360 action cam Insta360 X3, the interchangeable lens action cam Insta360 RS and the tiny 27-gram action cam Insta360 GO 2. Powered by AI technology, the brand’s mobile and desktop editing software make creating viral-worthy content effortless. For professionals, Insta360 also makes a range of ultrahigh-resolution VR cameras, including Insta360 Pro 2 and Titan, a premium 6K 360 camera, Insta360 RS 1-Inch 360, and an AI-powered 4K webcam, Insta360 Link. To bring bold video ideas to life, Insta360 sponsors creators around the world through the Think Bold Fund.

Interphone ...............................................8040

Vai Lambrakis 1/A

Emilia Romagna

RE

Italy 42122

39-0522-33-40-02

www.interphone.com

Cellularline is the European point of reference in the market of accessories for mobile devices thanks to passion for innovation.

INUTEQ - Cooling Apparel

Osnabrückstraat 30

7418 BN

Deventer Netherlands

31 (0)614169108

inuteq.com

“Riding a motorcycle in hot and humid weather isn’t all that bad once you’ve taken the right precautionary measures. In addition to wearing the right gear, being properly hydrated and wearing innovative cooling apparel underneath your gear like INUTEQ’s evaporative cooling vests. The heat will never get to you or cause you to lose focus when assessing traffic conditions and other elements on the road.”

iTapMenu .................................................8013

14300 Clay Terrace Blvd Suite 200 Carmel, IN 46032

844-592-1254

www.itapmenu.com

iTapMenu is an F&I Menu presentation tool based in Indy. Welcome to Personal Retailing and introducing

FandEye™: The first live video feed built directly into an F&I Menu presentation tool. iTapMenu was formed in 2010 in Indiana. Now, we have hundreds of PS clients... and we’re just getting started. With our new iTap OS2, we’ve added: +FandEye™ - The first live video feed you can use to present your F&I products to customers not in-dealership. +Multiple DMS integrations. +DMSintegrated reporting. +Present on monitor, iPad, mobile, or paper. +200+ e-rating and e-contracting integrations with F&I product providers including e-signature capabilities. +FandEye™ - Record: We record every presentation for training and compliance purposes and store them in your account for you to access anytime/ anywhere. Welcome to Personal Retailing.

J.D. Power (formerly NADAguides) .......6025

320 East Big Beaver Rd. Ste 500

Troy, MI 48083

714-619-2079

www.nada.com/b2b

For over 40 years, NADAguides, has been the largest publisher of Powersports pricing and information, providing in-depth and market-reflective shopping and research pricing data in print, digital, online, web service, raw data and web syndicated formats. NADAguides leverages technology with their experience to continue to lead Dealers, Finance companies, Insurance companies and government agencies in an ever evolving marketplace armed with accurate and comprehensive data. National Appraisal Guides, Inc. is a division of JD Power & Associates.

JackRabbit Micro eBike .........................1085

7660 Fay Ave Unit H140

La Jolla, CA 92037

619-890-6642

jackrabbit.bike

Jump on a JackRabbit Micro eBike for super fun, zippy, and useful ride. Weighing in at only 24 pounds, the JackRabbit is ultra-portable and can be taken anywhere -even FAA approved to fly! JackRabbit packs a punch though it’s 300W motor and is solid and stable with 20” wheels. Throttle this bad boy for a max speed of 20mph and range of 10+ miles with on-the-fly swappable batteries for 20+, 30+ and more miles to your heart’s content. Whether using JackRabbit for RV/camping/ boating excursions, as a pit bike, daily commuting, or just cruising around, your customers will rack up tons of smiles and miles. At $999 MSRP it’s a proven seller on it’s own and as an add on to other powersport purchases. Come swing by to see and experience yourself!

Jaunty Impex...........................................3015

Street 7A Abdullah Colony Hamza Ghaous

Sialkot, Punjab Pakistan 51310

92 332 8641522

www.jauntyimpex.com

We JAUNTY IMPEX are well renowned manufacturers exports for leather & textile apparel as well gloves. We have been manufacturing over last 13 years and have a well experienced staff to fulfill buyers requirements. We have our own tannery and develop all leather in house. We import fabrics/accessories from China and some from local markets. You will find us competitive as well as competent in all the regards.

Jiangsu Sinski Vehicle Science & Technology Co., Ltd ....................................................9083

Xishan District

Wuxi, Jiangsu China 214000

86-15251613819

www.sinski.com

Jiangsu Sinski Vehicle Science & Technology Co., Ltd was established in 1993. Our company is one of the largescale motorcycle manufacturer in China. Our company covers an area of 180,000 square meters, with 150,000 squares meters of building area for the workshop. We have the annual throughout of 500,000 motorcycles and 400,000 moped production and has become a large professional motorcycle production enterprise. “SINSKI” brand is registered 109 countries and awarded as “China Famous Brand” and “Chinese Famous Exporting Brand”.

Jiaxing FengMei Machinery Manufacturing

Co., Ltd. ...................................................9075 No. 669 Qinglong Road,Xinhuang Industrial Dev. Zone

Jiaxing, Zhejiang

China 314050

86-13957392466

www.jxfengmei.com

A 25 years professional manufacturer of multi-purpose Commercial and Home-use Aluminum Ramps, widely used in Home, Threshold, Curb, Sea Shore etc. Powersports Hitch Mounted Marriers and Mobility Scooters Carriers. FM machinery will be sure your key to greater success!

Jiaxing Liftool Machine & Elect. Co., Ltd....

9105 No.886 Jiangxian Rd Yuxin Town, Nanhu District

Jiaxing, Zhejiang

China 314000

86-573-83188018

www.liftool.cn

Our company has been established for more than ten years, specializing in the production of various motorcycle tools, such as motorcycle bracket, motorcycle parking frame, motorcycle shifter, motorcycle tyre remover, motorcycle lifting table. Our company is located between Shanghai Port and Ningbo Port, which is very convenient for exporting products, and more than ten years of production experience has also guaranteed the stability and quality of our products. We can also customize our products according to customer requirements.

Shenli Rd 1518

Jinhua, Zhejiang

China 321016

86-15088265599

www.kkeracing.com.cn

A company specialized in developing & designing & producing front fork, rear shock with adjustments of compression & rebound & preload and wired spoked wheel set and tubeless wired spoked wheel set offers u a new and comfortable way of riding.

Just Ride 5 ..............................................7118

3854 W 117th Ct

Westminster, CO 80031

303-870-1865

www.justride5.com

Just Ride 5 designs stylish, functional and comfortable base layers for women who are MADE FOR ADVENTURE. Perfect clothing for all weather seasons and all activities. All our clothing is moisture wicking, anti-microbial, UV protecting, quick dry and dye sublimated - designed to last!

K Source / Ken Sean ..............................7047

3030 E Maria St

Dominquez, CA 90221

404-344-8922

www.ksource.org

K Source is a unique manufacturer in that we specialize in making only automotive and motorcycle mirrors. Our experience in this category for over 65 years is exactly what our customers have come to trust and rely upon, as our manufacturing and marketing expertise has consistently led the market.

K&N Engineering, Inc. ............................9021

1455 Citrus St

Riverside, CA 92507-1603

951-826-4052

www.knfilters.com

K&N Engineering, Inc., with headquarters in Riverside, California, has been the world’s leader in performance filter technology since 1969, serving the needs of the automotive, motorcycle, marine, industrial and military markets. For more information, please contact K&N Engineering, Inc., P.O. Box 1329, Riverside, CA 925021329, Fax-(951) 826-4001, e-mail-tech@knfilters.com.

Kali Protectives .......................................4119

375 Tennant Ave

Morgan Hill, CA 95037-5400

408-778-2700

www.kaliprotectives.com

Kali Protectives was born as the result of a significant breakthrough in helmet safety technology - Composite Fusion™. What started as an engineering challenge to remove unnecessary impact G forces found in traditional helmets, quickly became the rider’s benchmark for

helmet safety and innovation. Lighter, Smaller and Safer. That’s what we do.

Kawasaki Motors Dealer Development 8031

26972 Burbank

Foothill Ranch, CA 92610-2506

www.kawasaki.com

Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, side x sides, and Jet Ski® watercraft through a network of more than 1000 independent retailers Kawasaki’s tagline, “Let the good times roll.®”, is recognized worldwide. The Kawasaki brand is synonymous with powerful, stylish and category-leading vehicles.

Kayo USA ......................................4019, 5019

10580 Mulberry Ave

Fontana, CA 92337

909-823-2903

www.ridekayo.com

Icebear has been manufacturing and distributing quality powersports products since 2006. Over the past 10+ years, Icebear has become the leading brand in the powersports business where quality and affordability are perfectly combined into our product. We are headquartered in the state of California with a branch in Georgia and Texas to provide convenience to our dealers. Our factory is located in China and our product development center is in Japan.

KENECT ...................................................5047

1221 S Valley Grove Way

Pleasant Grove, UT 84062

801-835-1684

www.kenect.com

Kenect is a business texting platform made specifically for dealerships. Kenect can take your existing business phone line and convert it to be text-enabled so that you can send and receive text messages to prospects and customers. Over 80% of consumers would rather communicate via text than by phone. Using text messaging in a dealership will increase efficiencies by cutting down your call time by over 30%, drop voicemails by over 80%, and almost completely eliminate hold times for your customers.

KeyTrak ....................................................3049

200 Quality Cir

College Station, TX 77845

888-539-8725

www.keytrak.com

Always know where your keys are with KeyTrak. With KeyTrak electronic key management systems, you can securely track and store your keys. When a staff member needs a key, they can quickly check the system to see where the key is. Since 1987, our electronic key control systems have helped organizations worldwide manage their keys, assets, and employees. Dealerships that use KeyTrak systems are able to provide a better customer

experience, hold employees accountable, and reduce their liability. Employees know where each key is and who checked it out last, preventing lost keys and delayed sales. Management gets a high-level view of key activity to cut down on missing keys and improve productivity.

KFI Products ...........................................7076

721 Sata Dr

Spring Valley, MN 55975-9300

507-346-2050

www.kfiproducts.com

KFI Products is a division of Kappers Fabricating, Inc. We are a familiy owned and operated company based out of Spring Valley, MN. In 2002 we decided to start some of our own products and we engineered our very first KFI ATV Winch Mount. With our in-house engineering, riding experts, and other partnerships, we believe that KFI Products provides you with the highest-quality ATV/UTV accessories at the best possible prices. Because quality and customer satisfaction are our top two priorities, we only engineer, manufacture and/or sell items that meet our most demanding standards.

KickstandsUp .........................................3091

7515 Jennite Dr San Diego, CA 92119

858-880-5914

www.kickstandsup.com

Based in Southern California, KickstandsUp was created by and for riders to provide a one-stop connection to all the relevant moto events and riding opportunities nearby and across the country. Motorcyclists from every riding style can search, save, share, and create events with ease with our powerful new platform. By bringing all the up-to-date published information into one place, and providing the simple, fast tools to filter events by user preference, we’re bridging the divide between event promoters and attendees to help strengthen moto communities, promote rider participation and create more two-wheeled joy for all.

Klean Freak .............................................7120

9318 S 370 W

Sandy, UT 84070

801-916-4509

www.kleanfreak.com

The Klean Freak story began on a camping trip in Zion National Park. Our creator, a world traveler known to get himself in a lot of dirty, nasty, sticky icky icky, ooh wee situations, found himself in yet another freakin’ funky predicament after a long hike. If only there were a product, he thought, that provided single use body wipes infused with amazing, natural ingredients and conveniently packaged for the on-the-go individual. Well there wasn’t, so he smelled. BUT, the seed was planted, and it set us on our mission to cure the world of nasty B.O., one product at a time. Klean Freak teamed up with some dang good scientists to formulate the “best of the best” body wipes that gives you a refreshing, confidence-

boosting kind of klean. We tapped into some amazing ingredients that hydrate the skin while also ridding it of bad bacteria, cleared by the FDA and safe for even the most sensitive skin.

Kove Moto ...............................................5134

1459 West 40 South Lindon, UT 84042

801-796-7416

www.gpxmoto.com

KTM North America and Husqvarna

Motorcycles North America ............5110

38429 Innovation Ct

Murrieta, CA 92563-2570

858-220-1498

www.ktm.com

KTM is Europe’s leading manufacturer of street and offroad motorcycles in the high-performance segment, based in Mattighofen, Austria, which draws its energy from a distinctive READY TO RACE mentality. Over the years, KTM has built and defended its reputation as a fierce competitor on the world’s race tracks. This remarkable success on the world stage is reflected in every product and every step. With an established presence in the off-road sectors, KTM has become one of the most innovative manufacturers of street motorcycles in the world and has now set itself the goal of being the world’s largest manufacturer of sports motorcycles.

KYT Americas .........................................3074

8635 W Sahara Ave #3017

Las Vegas, NV 89117

805-428-1085

www.kytamericas.com

TRUSTED. TESTED. PROVEN. Since 1998, KYT has identified itself as company incorporating RACING DNA into its race and street helmets. The intense focus on the competitive environment allows KYT to produce a helmet with quality and attributes designed to perform at the highest level of motorsport and performance. Tested in MotoGP, WorldSBK, the Isle of Man TT, and everywhere in between, KYT is a proven brand. Available in race, track, and street models, KYT has a helmet for every rider.

LeadHelm ..............................................

12730 Commonwealth Dr Fort Myers, FL 33913

239-766-7993

leadhelm.com

4046

Serving Harley-Davidson, Powersports, and Marine Dealers Internationally. We exist to influence the emotional journey through our highly trained agents who are laser-focused on helping you SELL MORE UNITS! Want to learn about how we can help you drive more appointments? Visit our website to schedule your complimentary Opportunity Analysis.

20322 Valencia Circle

Lake Forest, CA 92630

949-588-5853

www.leoch.us

LEOCH® is global leader in battery manufacturing, with 11 production facilities, 12,000 employees and a total production capacity of 20,000,000 KVAH per year. LEOCH® has one of the largest and most qualified Research and Development teams among battery manufacturers, with over 500 engineers and 900+ international patents.

LEXIN Electronics, Inc. ..........................2005

1041 W. 18th St. Unit A-101 Costa Mesa, CA 92627

949-981-8132

www.lexin-moto.com

Lexin® is committed to bringing riders high quality premium Powersports Bluetooth Intercoms and other accessories that keep them connected, and enhance their riding experience. Formed in 2006, Lexin entered the Powersports electronics segment in 2010 as an OEM manufacturer for other brands, and in 2015 chose to focus on growing our own product line and brand awareness. Lexin produces Helmet Bluetooth Intercoms, Bar Mounted Bluetooth speakers, Wireless chargers for Powersports vehicles and other great products at very affordable prices with a heavy focus on customer service and user experience.

Lightspeed ..............................................2047

215 N Admiral Byrd Rd Ste 150 Salt Lake City, UT 84116

847-400-6583

www.lightspeeddms.com/powersports

CDK Global Recreation is the provider of LightspeedEVO and LightspeedNXT dealer management systems and other Lightspeed solutions. With the most advanced and widely used dealer software in the powersports industry, CDK Recreation continues to innovate our flagship LightspeedEVO software to offer dealers more flexibility and greater insight into their business.

Liqui Moly USA .......................................7083

17942 Sky Park Cir Ste B Irvine, CA 92614

714-380-9267

www.liqui-moly.com

LIQUI MOLY is a German lubricant company that has been around since 1957. LIQUI MOLY is a large player in the international motorsports scene. You may have seen their banners at Formula 1 and MotoGP races on TV. In fact since 2015, all the MotoGP Moto2 and Moto3 bikes exclusively run LIQUI MOLY engine oil. This is the exact same oil sold to the general public and of course what we run in our fleet of motorcycles. On the technical side LIQUI MOLY’s engineers and chemists regularly test and upgrade their line of products.

They incorporate new technologies to conform with modern engine requirements as well as environmental technical specifications. LIQUI MOLY’s products cover automotive, motorcycle and the whole gamut of the powersports market. LIQUI MOLY is distributed in the USA by Parts Unlimited and Drag Specialties. Check with your favorite dealer and ask for it, or use the Dealer Locator and Oil Guide on their website at www.liquimoly.com.

LiQuiTube Total Tire Maintenance ........8094

721 E Herrin St Herrin, IL 62948

618-925-5765

www.liquitube.com

LiQuiTube is the world leader in Total Tire Maintenance. LiQuiTube was scientifically developed for industrial and commercial tires that are subject to hard and heavy use. LiQuiTube provides 24/7 protection to both on-road and off-road equipment, preventing all forms of air loss. LiQuiTube permanently repairs up to 3/4” punctures in heavy-duty tires while also sealing bead and porosity leaks. LiQuiTube is your permanent solution to maintaining your fleet. Choose LiQuiTube to keep your fleet on the move!

Lizzy DMS by nizeX, Inc. ........................4041

PO Box 737 Jackson, GA 30233

916-439-5050

www.mylizzy.com

Lizzy is the first web-based and most affordable DMS, with complete integration between CRM, Parts, Service, Sales, F&I, and Rental departments, with real-time Accounting, Payroll, and Reporting.

LKMOTOART...........................................9039

612 E 118th St

Los Angeles, CA 90059

747-273-5252

www.lkmotoart.com

LKMOTOART is a custom motorcycle shop . Our priority is quality, style and individualism. We change the motoworld with breaking rules and going above imagination on every project . Each motorcycle in LKMOTOART is transforming as one of a kind artwork and we take care of every single detail such as aerodynamics, paint, fabrication, airbrush work level and many other details.

Malibu Financial ......................................7079

PO BOX 80861

LAS VEGAS, NV 89180

702-416-0914

www.malibuwarranty.com

We help you build new profit centers with $0 Cost & 0 Risk! Malibu Financial helps power sport dealerships improve their profitability and efficiency through creative solutions and their proprietary “Real Deal Process.”

In today’s economic and market conditions, it’s more important than ever for power sport dealers to start thinking outside the box in order to be successful. 2023, and beyond, it’s likely that traditional methods will become less effective and dealerships that want to remain competitive will need to explore new and innovative ways of doing business. Malibu Financial’s solutions are tailored to help dealerships stay ahead of the curve by providing cutting-edge strategies and expert guidance. By working with Malibu Financial, power sport dealers can gain a massive edge in the market, capitalize on new opportunities and secure their business for the future.

Manheim Specialty Auctions .................9043

6325 Peachtree Dunwoody Rd NE

Atlanta, GA 30328

708-522-5226

www.mymanheim.com/specialtyauctions

With 21 branded dealer auctions dedicated to specialty vehicle types, Manheim Specialty Auctions delivers the vehicles and tools you need to buy, sell, and win. We provide a large selection of high-quality units, and the services and national coverage you need to turn your inventory into cash.

Maxxis International USA ......................1043

545 Old Peachtree Rd

Suwanee, GA 30024-2935

678-407-6721

www.maxxis.com

Maxxis International delivers high-quality tires to both original equipment and aftermarket customers, offering products for automotive, light truck, motorcycle, ATV, bicycle, lawn & garden and industrial use. Maxxis has operations in Asia, Europe and North America. Its products are distributed in approximately 180 countries. For more information, visit maxxis.com.

McGraw Powersports ............................5053

5515 E. La Palma Ave. Ste 150

Anaheim, CA 92807

512-592-0046

www.mcgrawpowersports.com

McGraw Powersports is a family business. Jack McGraw wrote his first motorcycle insurance policy on the back of a bike in 1962, while pioneering coverage for jet skis in the ‘80s. The legacy continues with service contracts and specialized coverage available from your local powersports dealership.

Media Center ..........................................1048

2 Jenner Ste 150 Irvine, CA 92618

855-627-4697

www.AIMExpoUSA.com

The AIMExpo media center, accessible by all attending media, is a private room with workstations, power, and wifi where media can go to work and recharge.

Merrick Bank...........................................5050

10705 S Jordan Gateway

Jordan, UT 84095

801-946-7701

merrickbank.com

Merrick Bank is an established, national lender for boat, RV, powersports and trailer loans. We offer loans to customers who have experienced bankruptcy, chargeoffs, collections, or judgments. Our more than 20 years in business make us the perfect lending partner for thousands of approved dealers across the continental U.S. Become a dealer partner to allow you to close more sales and increase profits. Our goal is to open more doors for your dealership!

Metal FX ..................................................8113

11681 Markon Dr

Garden Grove, CA 92841

714-891-7680

Metal FX Offroad is a family operated company, backed by the best manufacturing in the business. Metal FX has been at the forefront of forged wheel production since its founding and is known for creating innovative designs and unmatched quality. Metal FX Offroad designs and manufactures custom UTV Wheels and Truck Wheels. With combined technical expertise, amazing designs, uncompromising quality, innovative manufacturing techniques and attention to detail, the final product is the ultimate in style and performance. Our exclusive wheel series is created to complement and enhance today’s custom UTV’s and Trucks. Each model in the Metal FX Offroad Series is designed by our in-house engineers specifically for all modern UTV’s / Trucks and fully tested to SAE standards.

MIC Bankcard Program .........................3017

2900 Westside Parkway

Alpharetta, GA 30004

678-819-0512

www.micbankcard.com

The MIC Bankcard Program is the endorsed Merchant Service Provider of the Motorcycle Industry Council. Upon activation, program members receive free membership in the MIC. The MIC Bankcard Program funds the MIC to represent all dealers in our efforts to preserve and protect land access, as well as other issues critical for dealerships. The MIC Bankcard Program provides dealerships live accounting, while also being at the forefront of industry security with point-to-point encryption, and tokenization.

MIC Business Center ...............................100

2 Jenner Ste 150 Irvine, CA 92618

855-627-4697

www.mic.org

All MIC members have COMPLIMENTARY access to the MIC Business Center, featuring: workstations with

charging capabilities, lounge area when you need a break, access to laptops and printers, use of private meeting rooms on the show floor (up to 8 ppl), complimentary beverage service (Tuesday afternoon through Friday), complimentary lunch (Wednesday through Friday), complimentary secure luggage storage.

Mile Marker Industries, Inc. ...................3075

2121 Blount Rd

Pompano Beach, FL 33069-5112

954-395-9811

www.milemarker.com

Mile Marker Industries has been in business for over thirty years, providing high quality, highly durable, hydraulic and electric winches, mounting systems, locking hubs, snatch blocks, shackles, tow and rigging ropes, recovery kits, vehicle accessories and more to off-road motorists. Our products are available in retail shops across the U.S. and we have dealers throughout the world. When you need high quality, highly reliable, well-tested products for your ATV or 4×4, you can count on Mile Marker and our team of professionals to help you out.

Mitas Tires ...............................................7013

Skofjeloska cesta 6

Kranj

Slovenia 4000

386 4 206 6142

www.mitas-moto.com

Mitas is a European tire manufacturer offering a wide range of tires and tubes for on- and off-road motorcycles, scooters, mopeds and karts and continues decades-long tradition in motorcycle tire industry dating back to 1920. All Mitas motorcycle tires are made in Europe under the strict quality standards. Mitas tires are made with care to allow you to enjoy your ultimate motorcycling adventure.

MKBS INC, DBA - Factory-Links ...........3099

17944 Canby Rd

Leesburg, VA 20175

571-789-8056

www.factory-links.com

Mode ........................................................8125

Room 801, #7 Tower,4th Area, No

Fengtai District

Beijing China 100071

86-10-86781888

www.mode.top

MOGO

200 Quality Cir College Station, TX 77845

833-446-6646

www.mogotrack.com

Since 2005, MOGO, Inc. has been a leading provider in global theft recovery and location solutions. Our team has over 50 years of experience in vehicle technology. With our versatile GPS tracking and recovery technology, we serve dealerships, businesses, and vehicle owners by protecting automobiles, boats, jet skis, motorcycles, ATVs, trailers, RVs, and company vehicles. We’ve partnered with some of the leading technology and service companies in the industry to create the best theft recovery service possible for each industry. But GPS tracking isn’t simply theft recovery. Our services also allow owners to monitor vehicle activity while in use, setting speed and impact alerts, location boundaries, low battery alerts, and more, to make every adventure as safe as possible. These features make MOGO an attractive add-on for powersports sales and add profit potential for dealers.

Moto Morini Motorcycle Inc.

10 Corporate Park Ste 330 Irvine, CA 92606 310-753-8151

motomorini.eu/?lang=en

.................2031

Moto Morini the legendary Italian motorcycle brand founded in 1937 has long been the symbol of Italian innovation and performance. Moto Morini brings decades of master craftsmanship, exceptional Italian design, premium quality and unparalleled performance to their portfolio of motorcycles, accessories and gear for riders on and off the road. Become a Moto Morini dealer today.

Moto Trainer

............................................9133

1000 W Avenue Ste 214 Miami Beach, FL 33139

786-690-1308

www.mototrainer.us

186 South 4th Ring Rd

Mode is a company specializing in the research and development of electric mobility. In this exhibition, we bring the world’s first smart electric dirt bike. More new electric mobility are being developed to bring you extremely fun experience.

First of all, we are riding the bikes for real and we know very well what a rider is looking for. The motorcycle is our passion and we would like to allow many people to do it in the safest and most enjoyable way possible. We love what we do. Moto Trainer opened in 2018 with the ambition of becoming great immediately. Team members have gained many years of experience in design, training and sales. We know the industry well and there are no easy or difficult challenges. We believe we can revolutionize the training system for motorcyclists.

MotoAmerica

..........................................6111

18004 Sky Park Cor Ste 110

Irvine, CA 92614

949-439-6638

www.motoamerica.com

The primary goal of MotoAmerica is to reinvigorate motorcycle racing in North America, reintroducing this

ALLOW US TO REINTRODUCE OURSELVES

Protection Is In Our DNA

McGraw Powersports is a family-owned and operated business that was founded by Jack McGraw 45 years ago. Jack wrote his first motorcycle insurance policy on the back of a bike in 1962, and he pioneered coverage for personal watercraft in the ‘80s. Since then, his family business has thrived for decades. And the legacy continues with service contracts and other specialized coverages – all backed by expert service. Genuine protection is in our DNA at McGraw Powersports.

The company remains a leader in service contracts, priority maintenance packages and specialized coverage options. This includes protection options for motorcycles, jet skis, off-road vehicles and personal watercraft. McGraw Powersports is a subsidiary of parent company The McGraw Group, which includes Pacific Specialty Insurance Company and Western Service Contract.

In addition to offering some of the industry’s most competitive and comprehensive coverage options for powersport vehicles and vessels, the team at McGraw Powersports has more than 200 years of total experience in this field of work. This kind of longevity is what really sets McGraw apart as a company.

We employ individuals who not only have a specific expertise of this industry, but also have the passion

for the profession as well. Our team is made up of powersport-enthusiasts and adrenaline junkies. And therefore we know what customers want — because we are customers ourselves.

Another thing that makes us unique is that McGraw Powersports focuses entirely on powersports, as opposed to competitors who start in the auto space and eventually expand outward into the more niche sectors of the industry.

Powersports is all that we do and we have specialized in this line of work for nearly half a century. That’s a lot of years on the gas!

MCGRAW POWERSPORTS IS A FAMILY BUSINESS

McGraw Powersports is comprised of McGraw Motorcycle Insurance and Western Service Contract Corporation with each company’s products underwritten or backed by Pacific Specialty Insurance Company, an A.M. Best “A-” rated insurer and Wards Group Top 50 Performer for four years in a row. Pacific Specialty Insurance Company is domiciled in California.

McGraw Powersports

P.O. Box 40

Anaheim, CA 92815

Customer Support: 800-543-5225

Claims: 800-543-5225

www.mcgrawpowersports.com

www.facebook.com/McGrawPowersports twitter.com/ridewithmcgraw!

exhilarating motorsport to fans while grooming a new generation of American and international racers for the world stage. MotoAmerica creates heroes by telling the racers’ stories, building a fanbase for motorcycle road racing in America while integrating sponsor and manufacturer messages organically. MotoAmerica works with tracks, teams, sponsors, manufacturers, and promoters, telling the stories of the racers, the engineers, and the dreamers who strive to go farther and faster.

MotoBatt USA Inc ...................................4086

1067 Beckingham Dr

St. Augustine, FL 32092

904-753-5801

www.motobatt.us

Motobatt is a unique one stop solution for all your powersport battery needs. A full line stockist we have a solution for every application be it Land Sea or Air. With a full line of Quadflex batteries designed specifically to reduce dealer inventory, increase freshness provide a safer environment and out perform OE offerings. We also offer our Motobatt Classic line of lower cost alternatives for those who are price sensitive. We offer a full line of battery chargers, testers and cable accessories to cover any powersport need. Motobatt is the holder of many global patents including our new Hybrid AGM Lithium designs which provide the benefits of Lithium but with more AH capacity in a safer package.

MotoMate123 ..........................................5052

PO Box 401030

Las Vegas, NV 89140

702-600-0237

motomate123.com

As of December 15th, Motomate has done over 3 million motorcycle appraisals. Our software has been built by retail veterans specifically for the Powersports Industry. The online tool aggregates all the necessary data for your trade appraisal managers to make smarter decisions with your dealership’s investment dollars. Users instantly see age, miles, pricing, and market positioning for all their competitors who have the same vehicle listed online. The software drives managers to buy right, price right, and turn their pre-owned inventory quicker with higher margins. Service Advisors take pictures through the mobile app that archive pre-existing damage on customer bikes. Sales Managers can run a full trade appraisal on any Service unit with the click of one button, leading to the highest percentage of Service to Sales conversions in the industry. The software is cool, easy to use, and employees at hundreds of dealerships actually like it. And that’s pretty nifty! Plus, Motomate offers a FREE software trial. No startup costs, no contract, and unlimited users.

Motonation

10225 Prospect Ave.

Santee, CA 92071

619-401-4107

www.motonation.com

Motonation specializes in importing Europe’s finest products. For over two decades Motonation has been proud to be North America’s #1 source for the finest riding products that European designers and craftsman can design, engineer and/or manufacture. The items we offer are developed for riders who understand and appreciate the value of quality products, expertly designed to do the job right.

Motorcycle and Powersports News .....3052

3550 Embassy Pkwy

Akron, OH 44333-8318

330-670-1234

www.motorcyclepowersportsnews.com

Motorcycle & Powersports News (MPN) delivers business intelligence to 15,000 dealers and other industry professionals who sell and service the 10 million motorcycles in use in the U.S. But our reach extends beyond bikes to scooters, UTVs, ATVs, electric vehicles, PWCs, karts… If a dealer carries it, MPN covers it.

MOTOTV Networks ................................5041

3457 Ringsby Ct Ste 316 Denver, CO 80216

917-972-8073

www.mototvnetwork.com

MOTOTV Networks is your own customizable in-store TV Network! MOTOTV pipes in the freshest content from the brands you sell and is customizable with your own logo, advertisements, and ticker to inform your customers of your store specials and events! MOTOTV is a powerful way to market inside your dealership, directly targeting the customers when they’re just a credit card swipe away from a purchase!

MV Agusta Motorcycles North America ... 5104

38529 Innovation Ct

Murrieta, CA 92563

858-220-1498

www.mvagusta.com

MV Agusta is one of the world’s leading premium motorcycle manufacturers. Based in Varese, in Northern Italy, it crafts legendary racetrack-derived bikes. Iconic design and class-leading performance through advanced technologies, fine materials and unprecedented craftsmanship make MV Agusta motorcycles admired the world over and celebrated as unique pieces of Motorcycle Art. Since 1945, the Italian luxury brand has evolved to become a point of reference in the industry, having won 37 World Championship titles. A record still undisputed.

2200 S Maywood Drive

PO Box 158

Maywood, IL 60153-1783

708-343-0400

www.nationalcycle.com

National Powersport Auctions ..............6059

12400 Stowe Dr.

Poway, CA 92064

858-413-1158

www.npauctions.com

Established in 1990, National Powersport Auctions (NPA) is the world’s largest provider of powersport vehicle remarketing services. NPA’s nationwide footprint serves the industry’s largest financial institutions, OEMs and dealers through a multitude of live and online selling platforms. NPA also offers comprehensive data services including NPA Value Guide™, the industry’s most accurate wholesale valuation tool. NPA has companyowned and staffed facilities in San Diego, California; Sacramento, California; Portland, Oregon; Denver, Colorado; Dallas, Texas; Madison, Wisconsin; Cincinnati, Ohio; Atlanta, Georgia; Philadelphia, Pennsylvania. NPA is a wholly-owned subsidiary of Copart, Inc (Nasdaq: CPRT). 888.292.5339 | NPAuctions.com

National Powersports Dealer Association ...

435 S. Washington St Falls Church, VA 22046

614-560-7010

www.npda.org

The National Powersports Dealer Association is the only nationwide organization dedicated to helping franchised and independent Powersports Dealers. We provide special services, products, programs, education and advocacy of Dealer views and concerns to create a professional, successful industry. Dealers create final demand for Powersports products and services, and the NPDA serves as an important conduit linking Dealers, OEMs, suppliers and service providers. We are focused on helping Dealers achieve retail excellence and sustained profitability. We do not have sponsors, but rather Partners, who help support our mission with financial and intellectual support. This allows the NPDA to keep Dealer fees at a low $395 annual cost for a Basic membership and $195 for additional affliate “rooftops.” This might be the best deal you find in Vegas during AIMExpo 2023! Be sure to stop by Booth #1008 to talk to members of our Board of Directors and Advisors and learn why you CAN’T AFFORD NOT TO JOIN the National Powersports Dealer Association!

Nelson Rigg USA

3518 Lake Center Dr Ste A Santa Ana, CA 92704-6979

714-850-1811

www.nelsonrigg.com

Nelson Rigg USA, Inc. is a family owned and operated manufacturer of aftermarket and OEM accessories for the Motorcycle, Adventure, Off road, UTV/ATV/PWC and Snow market segments for over 40 years. We use the latest technology, design and innovation in all our products and is what has made Nelson Rigg a leader in the Powersports Industry. From our Hurricane 100% Waterproof and Trails End Textile Adventure Luggage, Route 1 Cruiser and the Commuter Sport Luggage collections to our Rigg Gear UTV items and our top of the line Defender Extreme Covers, we are committed to the highest level of quality and manufacturing and why the majority of our product line carries a LIFETIME Warranty. We believe it - We stand behind it - We ride with it too! We have included in this product page our full line drop box link of descriptions, images and features for use on your websites or in print. We invite you to please come meet with us and review our complete line including “What is NEW for 2023” at booth #8018. See you at the show and at www.nelsonrigg.com

New Product Central ..............................1000

2 Jenner Ste 150 Irvine, CA 92618

855-627-4697

www.AIMExpoUSA.com

New products are what drive our industry. To help highlight the latest products, AIMExpo will host a centralized place on the floor for new products – New Product Central. NPC will have some of the latest products on display as well as a new product presentation stage where participating brands can show and talk about their latest products with our New Product Host. All dealers and media are encouraged to attend the presentations.

NG Brakes ...............................................7097 Camp

83

Cerdanyola Del Valles

Barcelona

Spain8290

34 93 6920635

www.ngbrakes.com

We are a company based in Barcelona, Spain. The whole production is made in our facilities with hightech machinering, and our sources of raw material are exclusively from Europe. We’ve been experts in the design and manufacturing of rotors since 30 years ago, firstly supplying the 95% of production for OEM (Derbi, Gas Gas, Suzuki, Montesa-Honda, Beta, Rieju...) and now producing the 90% for the aftermarket. Along these years we’ve extended our range of aftermarket rotors to all kind of bikes: superbikes, street bikes, dirt bikes, vtwin, UTV, ATV, custom/roadsters... and we can say that our catalogue is one of the most complete in the market.

Our rotors are sold in more than 30 countries around the world and are present in World Championships as in Moto2 and MX2. Our goal is to offer the best quality and high performance in rotors with competitive prices, making a product riden by Champions available and reachable to everyone. This way, everybody can have the safetiest brake.

Nikko Helmets ........................................8046

No. 325 Section 03

WenHua Street, Kuei Jen District District

Tainan City

Taiwan 711

886-6-2303681

www.nikkohelmet.com

The crazy lab in NIKKO factory endeavors to develop helmets beyond your expectation throughout the year. With unlimited creativity infused, you can find cool new design in NIKKO constantly. Of course, certification is the top importance when it comes to helmet. Nikko is proud to be approved by intl standard DOT, ECE and national certification like SG, CNS, ISI and more. It validates our pledge to provide helmets with the highest safety assurance.

Ningbo Engg Industrial ..........................9119

No. 235 Meiyan Rd, Jiangbei District

Ningbo

Zhejiang

China 315020

86 574 87303631

www.enggauto.com

ENGG established in year 2003, located in sea port city Ningbo China, 2hours from Shanghai by road transportation has more than 30 engineering staffs and stable workers, our team able to answer you any technical questions and business points. Main market in America, Europe and Asia. Strong quality control system and ISO9001:2015 management to ensure the stable quality. The best competitive price is what we offer to our customer continuously.

Ningbo Fenda Bags Co., Ltd .................8085

RM2711,#39 Ocean Bldg.

Southern Yinzhou Business District

Ningbo

Zheijiang

China 315100

86 574 87212810

www.fun-solar.com

Ningbo Fenda Bags Co., Ltd was born in 2008, we have professional experiences of manufacturing bags both in high frequency welded mass production and stitching mass production. We are specialized in a wide range of waterproof bags, including motorcycle bags, cycling bags, backpacks, travelling bags, diving articles, etc. Our philosophy is to supply first-rate premium quality bags based on competitive quotation, building 100 years partnership relations with your side.

Octane Marketing

177 Huntington Ave Ste 1703 Boston, MA 02115

413-262-3434

www.octanepowersportsmarketing.com

Octane Marketing is a full-service digital marketing agency delivering data driven marketing solutions for powersports dealers across the United States and Canada. We believe that true omni-channel marketing strategies are the best way to drive sustainable growth, and you won’t ever hear us talking about the next “silver bullet”. Come by and see us at booth #4076 in Vegas, and let us show you how we can help you grow your business in an uncertain market.

ODYSSEY Batteries by Enersys ............6046

2366 Bernville Rd

Reading, PA 19605-9457

610-208-1903

www.odysseybattery.com

ODYSSEY Absorbed Glass Mat (AGM) batteries, manufactured by EnerSys®, are engineered with Thin Plate Pure Lead (TPPL) technology. The flat plates are constructed of 99.99% pure lead – not lead alloy, so they can be made thinner in order for more to fit in the battery. The additional plates result in 15% more surface area for more power! This advanced manufacturing design delivers increased reliability and long-life.

Ohlins USA ..............................................6125

703C South Grove St

Hendersonville, NC 28792-5794

828-692-4525

www.ohlinsusa.com

Öhlins USA distributes and services the world’s leading performance suspension components for automobiles, motorcycles, and ATVs. Öhlins develops its proprietary and trend-setting suspension components, steering dampers and oils, at the highest levels of motorsports from open-wheel car racing, to Moto GP, to off-road competition on two and four wheels, Late Model oval racing, to street Baggers. Öhlins USA provides technical training for service centers and dealers, and can be contacted at: 828-692-4525; www.Ohlinsusa.com

Optima Batteries ....................................1053

919 Conference Dr Ste 4-350

Goodlettsville, TN 37072

855-346-1369

www.optimabatteries.com

OsmaR .....................................................8083

No.8, Li Xi Rd, Li Chang Community, Ping hu St Long Gang District, Shenzhen

Guangdong

China 518111

86-755-28450089

www.osmarbuckle.com

ODM patented magnetic buckle expert, OsmaR provide

nation. We work with agents and dealer attorneys, CPAs and financial advisors to maximize production and ensure transparency and compliance. Our products protect consumers with real value, reliable coverage and prompt, professional claims adjudication.

PanaVise ..................................................6077

7540 Colbert Dr

Reno, NV 89511

800-759-7535

www.panavise.com

Founded in 1956, PanaVise Products, Inc. is a world leading manufacturer of High-Quality Action Sports Camera Mounts, Powersports Mounts, Precision Work Holding Tools, CCTV Camera Mounts, and Mobile Electronic Mounts and Accessories. PanaVise also offers expert OEM/ ODM custom mount design and production capabilities for some of the world’s most well-known consumer electronics brands. PanaVise designs and engineers its “Innovative Holding Solutions” at its headquarters in Reno, Nevada USA and manufacturing occurs at PanaVise facilities in Reno, NV and Changzhou, CN.

Partech USA Ltd. ....................................2030

5616 Pronghorn Rd Fountain, CO 80817

702-475-5488

www.partech.com.tw

Parts Unlimited / Drag Specialties ........7059

3501 Kennedy Rd

Janesville, WI 53545-8884

608-741-5380

www.parts-unlimited.com

Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships worldwide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Peak Design ............................................2076

2325 3rd St Ste 405 San Francisco, CA 94107 847-962-3811

www.peakdesign.com

Peak Design makes gear for the creative and the adventurous. Our products keep your gear organized, protected, and accessible, so you are free to adventure, commute, and create. We pride ourselves in creating true utility through elegant, thoughtful, award-winning design we guarantee for life. Stop by the booth to see our latest product line, Mobile, which includes innovative cases, mounts, and accessories designed to compliment your ride.

Pediatric Brain Tumor Foundation’s Ride for Kids ..........................................................1016

6065 Roswell Road NE Ste 505

Atlanta, GA 30328

520-955-4594

www.curethekids.org

Create a healthier future. Ride for Kids. The Pediatric Brain Tumor Foundation’s Ride for Kids raises money to fund critical research and provide financial, educational and emotional support to families affected by the deadliest childhood disease. We’re grateful to riders and industry partners who rally around kids and their families. You’re making an impact in the lives of affected families. But the number of kids diagnosed with brain tumors continues to grow, and we’re responding by accelerating our efforts. Join us. Whether you’re a dealer, manufacturer or rider, there are more ways than ever to Ride for Kids and make a difference.

Performance Brokerage Services, Inc. ... 4078

7545 Irvine Center Dr Ste 200

Irvine, CA 92618

813-569-6250

performancebrokerageservices.com

Helping Dealers Buy & Sell Dealerships. Performance Brokerage Services is North America’s highest volume dealership brokerage firm. After 25 years, 700 dealerships sold and with a 90% closing rate, we simply operate differently. If you are ready to explore an exit, please call to get acquainted and begin planning your exit strategy. During our confidential consultation, we will provide you with a complimentary estimate of value. No strings attached. Confidentiality is the cornerstone of our business, and all communications will be kept in strict confidence. We pledge to do it right, every time, one client at a time.

Piaggio Group Americas: Aprilia, Moto

Guzzi, Piaggio, Vespa .............................1059

860 Washington St New York, NY 10014

www.piaggiousa.com

Piaggio Group Americas portfolio contains models from 50cc-1,400cc under some of the most distinguished brands in transportation: Moto Guzzi, Europe’s longest continuously manufactured motorcycle company, Aprilia, among the most successful manufacturers in motorcycle racing, and synonymous with the scooter segment, Vespa and Piaggio, classic expressions of Italian style.

Pig Spit Products ....................................7096

6511 W. Hummel Dr

Boise, ID 83709

208-899-7282

www.pigspit.com

For nearly 30 years, Pig Spit has been a leader in premium cleaning and detailing products for your motorcycle, UTV, car, truck, camper, RV or boat. The Pig Spit product

line makes it so easy to keep the vehicles you ride super-shiny, spotless and looking brand new. We have designed our products this way, because we know that everyone would rather be out riding and enjoying their vehicles...not at home scrubbing and cleaning them.

Pivotrax ...................................................9114

14F-5 No.238, Shizheng N. 2nd Rd., Xitun Dist.

Taichung City

Taiwan 407

886 4 2251 2251

www.pivotrax.com

Apexway Products Corp. is a customer-oriented company. Supported by our professional and experienced staff, Apexway always projects the most relevant services and goods for our customer requests. We believe that to fulfill the interests of our business partners, this is the way of doing business.

Portfolio ...................................................6062

25541 Commercentre Drive Suite 100

Lake Forest, CA 92630

800-705-4001

www.portfolioreinsurance.com

Portfolio delivers Dealers’ Choice Award-winning reinsurance and F&I programs to motorcycle and powersports dealers across the nation. We work with agents and dealer attorneys, CPAs and financial advisors to maximize production and ensure transparency and compliance. Our products protect consumers with real value, reliable coverage and prompt, professional claims adjudication. Go with the industry leader. It’s your Portfolio.

PowerCell Performance .........................3087

10347 Los Alamitos Blvd

Los Alamitos, CA 90720

562-577-9696

www.powercellperformance.com

Designed to meet the demanding needs of professional racers, our new Rally Airbox features a leak-proof single piece rotary molded housing, 6061 Billet Aluminum mounting plates, Stainless fasteners and Quick-Change filter retention system. The filter element is manufactured right here in the USA to our own specifications by Uni-Filter and features their patented dual stage oil impregnated foam. The proven quarter turn Quick Change design allows complete filter swaps in under 30 seconds. In addition to superior filtering and simplified service, our Airbox utilizes the latest air temperature sensor and velocity stack design, improving throttle response and reliability. 100% Made in the USA!

Pro Media Co., Ltd.

.................................7127

6F., Ln.258, Sec.1, Gongyuan Rd.

Changhua

Taiwan 50057

886-4-7264437

www.motopromedia.com

RIDE FOR KIDS REVAMPED

Ride To End The Deadliest Childhood Disease Kicks Off At AIMExpo

Motorcycle dealers, manufacturers and the aftermarket will get a first look at the Pediatric Brain Tumor Foundation’s plans for this year’s Ride For Kids at AIMExpo. To help celebrate, Ride For Kids is joining McGraw and MIC to sponsor the  Dealernews Top 100 Salute on Thursday night.

The Pediatric Brain Tumor Foundation’s Ride for Kids raises money to fund critical research and provide financial, educational and emotional support to families affected by pediatric brain cancer, the deadliest childhood disease. For more than three decades, riders and industry partners have rallied around kids and their families. In 2022, the Ride For Kids community raised over $1.4 million in support of the Pediatric Brain Tumor Foundation’s mission. However, the motorcycling

community’s support is needed now more than ever. The number of kids diagnosed with brain tumors continues to grow, and the Pediatric Brain Tumor Foundation is responding by accelerating its efforts. Whether you’re a dealer, manufacturer or rider, there are more ways than ever to Ride for Kids and make a difference.

The Pediatric Brain Tumor Foundation is partnering with powersports industry brands and community events to create new opportunities throughout the year for the motorcycling community to help families. Riders can also choose to participate in one of the Pediatric Brain Tumor Foundation’s organized rides, ride and fundraise as a group, or hit the road, track or trail as an individual.

On September 17, 2023, supporters will come together to celebrate this year’s impact at National Ride for Kids Day celebrations across the country.

Attendees of this year’s AIMExpo are encouraged to visit  Booth #1016 to learn how individuals and brands can get involved. You can also get involved by emailing  mbattaglia@curethekids.org  or filling out the Ride for Kids interest form at: www.curethekids.org/rideforkids

THE PEDIATRIC BRAIN TUMOR FOUNDATION

No parent believes their child will be diagnosed with brain cancer. When it happens, no patient, parent, sibling, or survivor should have to stand alone. The Pediatric Brain Tumor Foundation is there for families facing the deadliest and most commonly diagnosed childhood cancer, responding with resources and community support that address every family member’s needs. The largest patient advocacy funder of pediatric brain tumor research, the foundation also funds and advocates for innovative projects that lead to vital discoveries, new clinical trials, and better treatments – all bringing us closer to a cure. We’re able to do that because of people and partners committed to supporting families and ending childhood brain cancer. Learn more at: www.curethekids.org

Pro Media is established by a group of advertising sales people who have had over 34 years of experience in Taiwan’s two-wheeled industry. Print media Motorcycle Buyers’ Guide (MBG) is published two issues yearly, one in spring (January), the other in autumn (August) and Internet are also available. Pro Media is also agent for internationally well-known magazines and trade shows. The objective of Pro Media is to provide complete, accurate and rapid information on the motorcycle industry to international buyers.

Protective Asset Protection...................7124

14755 N Outer 40 Rd Ste 400

Chesterfield, MO 63017-6050

636-536-5687

www.protectiveassetprotection.com

We have been serving powersports dealerships since 2001. Our powersports service contract programs are designed to increase customer satisfaction and provide peace of mind. Products include coverage for on-road and off-road motorcycles, mopeds, scooters, chopper and custom V-Twin motorcycles, ATVs, UTVs, snowmobiles and Guaranteed Asset Protection (GAP).

PRP ..........................................................8110

43352 Business Park Dr.

Temecula, CA 92590

951-894-5104

www.prpseats.com

PRP is the leading maker of customizable seas for people upgrading their Jeeps, trucks, and UTVs. No one else offers more models, fabrics, colors, or options. Plus, we have the widest selection of harnesses and vehiclespecific storage.

PSX Digital ..............................................7075

3815 Loch Glen Ct

Houston, TX 77059

214-729-3411

www.psxdigital.com

Our Professional Sales Experience (PSX) technology platform was built for powersports dealers. A powerhouse of fully integrated tools that help dealers improve performance in the most critical areas of operation. Ai-Powered CRM, website, inventory management, marketing automation, trade-appraisal and more. Let the PSX system solve your dealership’s most common problems, such as abandoned opportunities, unreturned messages, missed sales calls, follow-up failures and poor customer experiences.

Pure Cars.................................................8076

931 Monroe Dr NE Ste A102 #359

Atlanta, GA 30308

636-284-6331

www.theautominer.com

Quad

10834 S. La Cienega Blvd

Inglewood, CA 90304

626-545-8786

Quad Phoenix is the distributor for Over Racing Japan products where has been established since 1970. Over Racing Projects is one of the brand that focused on performance and quality of the products, they still growing and looking for market in USA.

Quantum Fuel Systems ..........................2053

4476 DuPont Ct Ste A Ventura, CA 93003

818-574-3835

www.highflowfuel.com

Quantum Fuel Systems was founded in Ventura, California in 1999 with one mission in mind; to provide direct fit OEM replacement and high performance fuel systems solutions to the powersports and automotive industries. Our latest expansion into a brand new 20,000 sq/ft manufacturing and distribution facility has allowed us to build on our two decade commitment to quality control, R&D, and fitment data. Quantum’s initial growth period grew from our popular high performance automotive custom fuel pump assemblies and drop-in high volume fuel pumps. Shortly thereafter, we saw the need for OEM quality powersports fuel system components. We are now the leading supplier of powersports fuel systems with the widest range of fitment in the aftermarket segment. Quantum Fuel Systems is trusted by over 2,100 dealers, distributors, and repair shops around the world! Our goal has and always will be to deliver a quality product paired with effective, data-based customer service to ensure a fuel system solution that is second to none.

QuietKat ..................................................2082

PO Box 5380 Eagle, CO 81632

507-254-3139

www.QuietKat.com

QuietKat, the leader in off-road electric bikes! Our best in class heavy duty electric mountain bikes are designed for non-obtrusive access to the deep woods for hunting, fishing, and camping, and exploring.

Quzhou Benneng Vehicle Co.,Ltd. ........9100

No.11 Donggnag six Road,Kechen District Quzhou Zhejiang China 324000

86-570-8878108

www.cn-ebikes.com

Quzhou Benneng Vehicle Co., Ltd. was established in 2013 and is located in Quzhou City, Zhejiang Province. It is a professional production and sales of electric bicycles, electric tricycles, electric motorcycles and spare parts

production and so on. Our company currently has 100 employees that made up of three parts, frame factory, painting factory and assembly plant. We output more than 30,000pcs and sales income of nearly 15 million US Dollar during one year. Our enterprise has advanced productions, technology and equipments, also own a batch of talents which have high quality professional research and development. Which are capable to conduct a comprehensive checking for all the specification and strictly control each procedure to ensure the reliability and stability of our product.

Quzhou Hipsen Vehicle Parts ................9097

No.19, DongGang 2nd Rd

Quzhou

Zhejiang

China 324000

86-570-3168858

www.hbs-parts.com

HBS. is a professional manufacture for Disc Brake Assemblies, such as Brake Calipers, Master Cylinders Brake rotors, brake pads and brake hose.

R & G ........................................................4084

Unit 1, Shelleys Lane

Alton

Hampshire

United Kingdom GU343AQ

44 1420552081

www.rg-racing.com

R&G started in England in 1999 and now has distributors in over 60 countries, providing bolt-on damage protection accessories, as well as styling accessories, for a vast array of motorcycles and scooters. We are constantly developing, while serving a growing number of dealers in North America. We are also sponsors to race teams at MotoAmerica, as well as to MotoAmerica itself. We have been supporting the California Superbike School for around 20 years now.

Rabaconda ..............................................6085

Tihniku 2

Parnu

Estonia 80034

372-507-9790

us.rabaconda.com

We serve Powersports Dealers with compact portable tire changers from the #1 tire tool brand in the industry - RABACONDA. It’s a premium brand with very highquality products, that is known for Dirt Bike tire tools, but also serving Street and ADV bikes. In 2023 we’re launching an ATV/UTV tire changer. Sign up to be first to hear about this! If you run a powersports dealership or a works shop, check out our range of portable tire tools! Rabaconda is the U.S. ISDE Team’s tool of choice since 2013. Used by Taylor Robert, Kailub Russell, Ryan Sipes, Becca Sheets, Steward Baylor, Ben Kelley, Brandy Richards, Josh Toth, Mike Brown and countless other pros.

RAM Mount .............................................2012

8410 Dallas Ave S

Seattle, WA 98108-4423

970-215-8284

www.rammount.com

RAM® is a leading manufacturer in rugged, durable mounting systems and docking stations for mobile electronics. RAM® utilizes a patented ball and socket mounting system that allows you to mount practically anything anywhere. Made in the USA and backed with a Lifetime Warranty, RAM® is your best choice for versatile mounting solutions.

Rambo Bikes ...........................................7111

22844 230th Ave

Centerville, IA 52544

952-283-0777

www.rambobikes.com

We’re driven to provide the ultimate transport machines to people who love the outdoors as much as we do. A new way of thinking about travel! To feel BadAss, one must be BadAss and there’s no better way to be a BadAss then owning a BadAss Bike….just sayin! At Rambo Bikes we live by our motto and we “Know No Limits” we work hard to bring you a bad ass bike that will “Take You Places You Have Never Been.” Every day we challenge ourselves to bring to you the latest and greatest, the best of the best! We pride ourselves on putting our customers first and always listening to your request. -Enjoy!

Rawrr Inc .................................................2084

5550 Stockdale CT

Jurupa Valley, CA 92509 626-262-3233

riderawrr.com

The perfect weapon for a changing world of off-road riding. Electric motorbikes are quickly becoming the future of transportation, and there are only a few companies at the forefront of this revolution quite, we are one of them. Founded by a team of passionate engineers and designers, Rawrr has been dedicated to creating the most innovative and eco-friendly electric bikes on the market. Rawrr’s first electric All-Terrain bike - Mantis - was a game-changer. It featured a sleek, futuristic design that turned heads wherever it went, and its powerful electric motor delivered smooth, instant torque and a top speed of over 50mph. Mantis’s long-range battery allowed riders to go for hours without needing to recharge, making it the perfect option for commuters and adventurers alike. We continued to innovate and improve our designs, and over time, we will introduce a whole line of electric bikes, including both on-road and off-road bikes. Each one was designed to be the perfect blend of style, performance, and sustainability. Join us today, the future awaits.

327 Ley Rd

Ft. Wayne, IN 46825

888-485-2589

www.ReconPowerBikes.com

Recreational Off-Highway Vehicle Association (ROHVA) ...................................................8095

2 Jenner Ste 150 Irvine, CA 92618

866-267-2751

The Recreational Off-Highway Vehicle Association (ROHVA) promotes the safe and responsible use of recreational off-highway vehicles (ROVs) manufactured or distributed in the United States. ROHVA is accredited by the American National Standards Institute (ANSI) to develop a standard for the equipment, configuration and performance requirements of ROVs. Based in Irvine, Calif., the not-for-profit trade association is sponsored by BRP, Honda, Kawasaki, Mahindra, Polaris, Textron Specialized Vehicles, and Yamaha.

Ride Vision ..............................................3039

Galgalei Haplada 11

Herzliya Israel

865-7682661388

ride.vision

Ride Vision is an Advanced Rider Assistance System (ARAS) specifically designed for 2 and 3-wheeled vehicles and was designed with the limitations and safety needs of riders in mind. The solution consists of two small wide-angle cameras mounted on the front and rear of the vehicle, two mirror-mounted LEDs and an onboard processing unit that deploys patented algorithms to detect collision threats in real-time and give riders early warnings about potential dangers.

Ride With Us ...........................................1132

2 Jenner Ste 150 Irvine, CA 92618

855-627-4697

ridewithus.com

Motorcycle riders come from all walks of life, but out on the road, we are a unified, tightly-knit community with our own unspoken rules and customs. One of those customs is welcoming new members to our community with open arms, and teaching novice riders everything we know. We are proud of our lifestyle and overjoyed that you’re joining it.

Ride-Tecs By Hypard Trading Corp. .....8025

14218 Nelson Ave

City of Industry, CA 91746

626-333-5220

www.adtecfootwear.com/collections/motocycle

Ride-Tec by Adtec footwear has been producing quality leather riding boots for over 40+ years, keeping the classics alive.

Rieju

505 11th Street SE Ste 3

Watertown, SD 57201

605-878-1005

www.rieju-usa.com

Rieju USA specialized in 2 stroke enduro and off road competitive motorcycles along with trail motorcycles.

RISK Racing

116 Burry Ct

Troutman, NC 28166

704-508-1031

www.riskracing.com

Risk Racing® is a motocross company dedicated to designing products that are functional, innovative solutions. We are passionate about the sport and look to interact with others that have the same passion. Our products are engineered for reliability and performance in demanding environments and used by the best teams worldwide.

Rival Motorsports ...................................7049

4575 Edison Ave Chino, CA 91710

909-614-1661

www.rivalmotor.com

RMSTATOR

541 Main Ouest Coaticook

Quebec Canada J1A 1R2

819-849-7333

rmstator.com

Our passionate team is committed to strategically developing, expertly manufacturing and internationally distributing customized solutions and innovative products to bring out-of-service vehicles back on track quickly and ensure absolute peace-of-mind for riders.

Rollick, Inc...............................................5040

1078 Headquarters Pkwy

Fenton, MO 78738

636-343-9988

www.rollick.io

Rollick and large membership organizations have partnered to simplify the Powersports, RV and boat buying experience. With access to America’s most trusted member groups and utilizing our innovative sales and marketing technology, Rollick helps Dealers and OEM’s increase sales and provide the very best buying and ownership experience available.

S&P Global Mobility

26533 Evergreen Road Ste 1100 Southfield, MI 48076

734-646-3641

www.spglobal.com/mobility

When it comes to motorcycles, ATV/SxS, scooter & offroad owners, S&P Global Mobility (formerly R. L. Polk & Co.) can show you what’s selling, who’s buying and how to reach them. S&P offers solutions to help you analyze your market, better understand motorcycle consumer buying patterns and communicate with them effectively (postal, email or social).

S3 Performance Products .....................2036

505 11th Street SE Ste 3 Watertown, SD 57201

605-878-1005

www.s3parts-usa.com

S3 Parts USA provides performance and protection parts of the highest quality and appearance for all brands off road motorcycles. Marshall, TX

Samco Sport ...........................................3058

Coed Cae Ln, Pontyclun

Mid-Glamorgan

United Kingdom CF72 -9HJ

44 0-1443-238464

www.samcosport.com

Samco Sport® are the world leader in performance silicone hose construction. Each hose is hand-crafted in their UK facility and used by some of the biggest race teams worldwide. The attention to detail and quality

assurance processes that Samco Sport employs make its motorcycle products the best in the industry. With specially designed liners that provide cooling, fuel delivery, and airflow functionality, Samco Sport silicone hoses handle high pressures and high temperatures across a wide range of applications. Tried, Tested and Trusted by the world’s best.

San Antonio Laser ..................................1077

7030 Snowflake Dr Ste 8

San Antonio, TX 78238

210-819-1800

www.salelasers.com

At San Antonio Laser Engraving, we’re are a veteran owned US based company specializing in the sales of high quality fiber and Co2 lasers whose key to success has been our relentless emphasis on training our clients to become experts in the field of laser engraving.

Sawicki Speed Shop ..............................6050

5841 Balsom Ridge Rd Ste H

Denver, NC 28037

MAKE THE PROVEN CHOICE!

States by our expert craftsmen! With Sawicki converting your bike into an awesome ride takes just three easy steps: Choose your pipe: Whether you choose shorty, mid-length or full-length systems you are getting Sawicki Speed performance and sound. The roar that tells people your coming and they need to get out of the way! Choose your tip: CANNON, Billet, or Carbon Fiber – they all look and perform as good as they sound… and they look good! Choose your finish: Black Ceramic Coated, Brushed Stainless, or Mirror Polish finish. They all look great, so there is no wrong answer. Whatever you choose, you are getting a handmade in the USA exhaust system! No assembly line and no hidden welds. No shame in saying “We Bare All!” Each pipe is built by hand with pride by our craftsmen in the great State of North Carolina. Nothing would make us prouder then welcoming you to the Sawicki Speed family!

SBS Friction A/S .....................................6089

Kuopiovej 11

Svendborg

Denmark 5700

+45 63 21 15 15

www.sbsbrakes.com

SBS Friction A/S is a Danish-based company that develops, produces, and markets brake pads and friction solutions for motorcycles, scooters, ATV/UTVs, special cars, and industrial applications including wind turbines. In addition, our product range includes other brake components such as brake rotors, brake shoes, and accessory parts such as brake pins. Our history goes back to 1964. In the 1970s we were the first to introduce aftermarket disc brake pads for motorcycles. Since then we have continuously expanded our range, and our market coverage is almost complete no matter the make, model or year. We are first with the newest and last with the oldest.

Sea Foam Sales Company .....................4048

510 N Chestnut St Ste 206

Chaska, MN 53318

952-938-4811

seafoamworks.com

Sea Foam Motor Treatment is safe to use in all engine fuels and crankcase oil to help clean, lubricate, and control moisture. Also helps stabilize fuels for up to two years. Odorless and biodegradable, Bugs-B-Gone works to rapidly solubilize bug remains and other organic residues. Then rinse clean with water. Safe for Lexan windshelds and visors.

Service Manager Pro ..............................4025

108 Killian Farm Rd

Stanley, NC 28164

704-504-1731

www.servicemanagerpro.com

Service Manager Pro is a cloud based application that provides dealers labor times, technical specifications, service intervals and recall data. Service Manager

Pro’s labor guide covers over 40,000 models and 4.5 million different labor operations. Our service interval guide covers over thousands of models and generates customized checklists for your technicians. ZPlan is the first of its kind service scheduling application that creates real workflow in the dealership. It helps keep your Repair Orders on track and makes scheduling appointments and sending appointment to reminders to customers a snap.

Sheffield Financial ..................................5063

150 S. Stratford Rd Ste 100

Winston Salem, NC 27104

678-634-2546

www.sheffieldfinancial.com

Just like you, we’re specialists. Sheffield Financial provides powerful financing for powerful equipment. Since 1992, we have financed over $20 billion in consumer and commercial retail loans for dealers of most major brand names in the industry. Our innovative variety of financing products, friendly and timely service and quick credit decisions are unmatched in our industry. We invite you to explore our Website to find out more about the power you can harness with Sheffield Financial.

ShenZhen LeZhongTian Trading Co., Ltd. ..6132

11F1112, Office Building A, Xintianxia Bairuida Building, Wankecheng Community

Bantian Street, Longgang District

Shenzhen, Guangdong

China 518129

86-13142004296

www.eahoraebike.com

Shenzhen LeZhongTian Trading Co., LTD, a China-based electric motorcycle R & D Company, was established in 2017 and focused on electric motorcycle innovation. Boasting advanced technological prowess to ensure quality products as well as industry-leading product lines and teams, Eahora has developed its own distinctive ride for this era - the Eahora Electric Motorcycle - which has been certified by DoT (U.S.), UL (U.S.), and CE(EU). The unparalleled performance of these motorcycles will be setting trends across markets all around the globe!

Shenzhen Slushark Technology Co., LTD ..

8053 Room 415, Shangtang Commercial Building

Shangfen Community, Minzhi Street, Longhua District

Shenzhen, Guangdong

China 518038

86 13902469135

www.slushark.com

SLUSHARK, is the designer and manufacturer of the world’s first electric snow scooter, is the creator of the world’s first snow powered sports racing car, is the whole industrial chain company ，including the designresearch - production - brand operation. The company developed independently power system and low temperature power solutions.

Sichuan Yuanxing Rubber Co.,

Wangsi Industry Zone Dayi County

Chengdu, Sichuan

China 611330

86-28-88348004

www.cn-yuanxing.com.cn

Established in 1996, with equipment over than 2,000 sets, employees of about 3,000 and annual productivity of electric bike tires of about 3.2 million sets as the largest domestic-funded enterprise in scale of manufacturing tire. Major products include motorcycle tires, electric bike tires, ATV & UTV tires.

SMEC Supermoto ...................................5118

247 Swinnerton St

Staten Island, NY 10307

646-369-9674

www.racesmec.com

We Race Supermoto. What happens when you combine the acceleration of Roadracing, the control and grace of Flattracking and the bar-to-bar aerial action of Motocross? You get Supermoto! SuperMoto racing takes place on purpose built asphalt tracks with a mix of dirt and/or urban obstacles. But it’s not limited to tracks; part of the excitement of SuperMoto racing is that courses can be setup in urban environments and city streets allowing the excitement and fast paced action of this form of racing to reach new audiences. SuperMoto is a global discipline with racing taking place in Europe, Asia and the Americas. As Supermoto continues its growth nationally and internationally the media coverage is following. From print to the web, the Supermoto audience is worldwide and exposure possibilities are endless. SMEC Supermoto is the premiere mutli-region Supermoto Championship in North America. We have dedicated ourselves to provide racers with a professional racing environment and the highest level of competition.

SMK Helmets

918 Sector 68 IMT

Faridabad

Haryana

India 121004

31 628476037

www.smkhelmets-us.com

We are incredibly excited to be showcasing our 2023 line of SMK Helmets collection at AIM Expo in Las Vegas 2023. We have had tremendous response in our first year of North American launch (2022) from riders both in USA and Canada. Our riders love the quality, style and safety of SMK helmets at very affordable prices. Our dealers enjoy spectacular margins, quick delivery, very responsive customer service and a product that their customers love. SMK Helmets are produced by the worlds largest manufacturer of motorcycle helmets ~ 14M helmets are produced annually in 4 state of the art factories based in India. Behind these high quality helmets is the pride of 3000 men and women who are passionate about producing a superior quality product that bears the SMK Helmets name.

SoverSky Supply

13828 Mountain Ave

Chino, CA 91710

626-620-6694

www.sl-soversky.com

Founded in 2010, SoverSky Scooters produces alternative sports products with a mission to bring fun and convenience to urban life. For the rider’s safety ,to improve the riding experience, and ensure the convenience ,SoverSky is always generous on investing R&D. We know innovation is vital to our company , With strong technical innovation and development capabilities, SoverSky’s product parts are mostly produced from top quality suppliers. The Main products have 3000w Electric chopper scooter MH3, 4000w fat tire scooter SL4.0 and the electric bike with sidecar.

SP Connect / SP United USA ................3063

1010 Calle Cordillera Unit 105 and 106

San Clemente, CA 92673

714-906-6598

www.sp-connect.com

The next generation of our phone mounting system is here. Living an active life should be as easy as possible. Our mission is to inspire you to gain exciting experiences and using your phone just got even more convenient. Quick magnetic attachment meets our proven secure mechanical 90° twist-to-lock. Our innovative mounting mechanism is user-friendly and highly durable. Because evolution never sleeps, you‘re no longer tied to cables with SP Connect. Our new SPC plus Phone Case is compatible with MagSafe and similar chargers, allowing you easy and effective wireless charging. SPC Plus is the most versatile and secure phone mounting system on the market and with more than a hundred official industry partnerships SP Connect is now the industry standard for smartphone mounting.

Specialty Vehicle Institute of America® (SVIA)

.......................................................8095

2 Jenner Ste 150 Irvine, CA 92618 866-267-2751

Since 1983, the Specialty Vehicle Institute of America® (SVIA) has promoted the safe and responsible use of AllTerrain Vehicles (ATVs) through rider training programs, public awareness campaigns, and state legislation. SVIA also serves as a resource for ATV research, statistics, and vehicle standards. SVIA, based in Irvine, California, is a not-for-profit trade association sponsored by Arctic Cat, BRP, Honda, Kawasaki, Polaris, Suzuki, Textron Specialized Vehicles and Yamaha.

Spectro Performance Oils

993 Federal Rd

Brookfield, CT 06804-1108 203-775-1291

www.spectro-oils.com

.....................5060

Spectro Performance Oils has engineered motorcycle and powersports lubricants for over 53 years! Spectro Oils is your one stop shop, carrying any fluid for any bike, from engine oils to transmission oils, fork fluids, chain care products, brake fluids and more. Spectro Oils uses only the highest quality base oils and additive packages to ensure superior lubrication for all applications. Please visit www.spectro-oils.com to find out why Spectro Performance Oils is The Best Oil On Planet Earth.

Speed Tech ..............................................2013

7A, Link Capital Rd

Sialkot

Pakistan 51310

92-321-6141040

www.lederburg.com

Spirit Gear LLC .......................................1031

1108 Kelez Drive

San Jose, CA 95120

270-996-5022

www.spiritgr.com

SPIRIT GEAR “SINCE 1985”, has been the first choice for sourcing high quality performance motorcycle apparel and casual wear for over 30 years. Inspired by classic motorcycle clothing and enhanced with cured details, we design garments that can be worn in your everyday life. We have been the first choice for sourcing high quality performance motorcycle apparel, gear and fashion outerwear for over 35 years. We are one of the world’s leading manufacturer, wholesaler and retailer for leather, waxed cotton, and textile and casual gear. We deliver to your doorstep, without you worrying about custom clearance or any other additional charges. We buy the best raw material directly from the source, guaranteeing compliance, and ensuring reduced costs. We have certified compliance and product safety specialists working in our team, who ensure that all CE requirements are met before the product is delivered by our customers.

SportBike Chic, LLC ...............................6119

2128 Clark Ave Apt 507

Raleigh, NC 27605

919-889-2409

www.sportbikechic.com

SportBike Chic, LLC is a new label for women’s riding apparel, established in 2016. It’s the brainchild of a woman motorcycle enthusiast who, not only loves riding but doesn’t mind looking feminine while doing so. Riding motorcycles is one of the ultimate symbols of freedom and empowerment for women. No need to sacrifice femininity.

SSR Motorsports ................3005, 4003, 6006

13220 Molette St

Santa Fe Springs, CA 90670

562-926-2888-243

www.ssrmotorsports.com

SSR Motorsports is a leader in Powersports equipment. We accomplished this by providing vehicles ranging from pit bikes to full size motorcycles all backed by a support network that’s bolstered by a 45,000-plus sq ft West Coast distribution center, a knowledgeable staff, and attention to what both our dealers and consumers want.

State of Michigan | 10 Pines Ranch ......4049

300 North Washington Square Lansing, MI 48913

888-522-0103

www.michiganbusiness.org/outdoor-rec

For more than 100 years, Michigan has been the place where innovation meets the outdoors. From inventing the modern snowboard and synthetic fly line, to designing the iconic Ford Bronco and the world’s first “all-electric adventure vehicle” at Rivian, Michigan has always been the place to design, develop, and deliver the tools and gear of the great outdoors. As the outdoor industry continues to evolve, Michigan remains – as it has always been – the place where the outdoors is invented, and reinvented. As part of Michigan Economic Development Corporation, the State of Michigan’s marketing arm and lead agency for business development, the Outdoor Recreation Industry Office supports the development, promotion, and enhanced sector support for Michigan’s outdoor recreation industry. 10 Pines Ranch is Northern Michigan’s primer off-road motocross racing and training facility. Featuring Loretta Lynn’s replica track, off-road Hare Scramble courses, a kids’ course, pit bike track and camping spread across over 100 acres.

Stop & Go ................................................6075

4500 Doniphan Dr Neosho, MO 64850

800-747-0238

www.stopngo.com

Stop & Go provides everything you need in one kit for ‘on the wheel’ tire repair. Kits are compact and designed for specific applications to fit on your motorcycle, scooter, atv, car, rv, bicycle and E-bike. Don’t get stranded again!

Supermach ..............................................8039

1910 S Archibald Ave, #J

Ontario, CA 91761

626-560-0255

supermach.com

At Supermach, our mission is to get you where you need to go safely and in style at match, the speed of sound. We have 20+ years of experience manufacturing sport vehicles with a focus on sustainable, clean energy and diverse product lines of ATVs, dirt bikes,e-bikes and e-scooters

For over 20 years, SW-MOTECH produces German-engineered motorcycle products for most brands and thousands of models. Our portfolio includes over 3,000 proprietary products: Luggage solutions for tank, rear and side as well as accessories for protection, safety, ergonomics and navigation. SW-MOTECH products feature high functionality, quality and precision fitment.

OFFERING DIRECT U.S. DEALER PARTNERSHIPS WITH FULFILLMENT AND SUPPORT FROM OUR STATESIDE OPERATIONS.

Meet us at AIMExpo or contact us to learn more about joining our dealer network. dealers@sw-motech.us

Suzuki Motor USA, LLC ...............7030, 9059

3251 E Imperial Hwy

Brea, CA 92821-6722

805-405-7240

www.suzukicycles.com

Suzuki Motor USA, LLC (SMO) distributes Motorcycles, ATVs, Scooters, Accessories, and ECSTAR Oils & Chemicals via an extensive dealer network throughout 49 states. Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of Motorcycles, ATVs, Scooters, Automobiles, Outboard Motors, and related products. Founded in 1909 and incorporated in 1920, SMC has business relations with 201 countries/regions. For more information, visit www.suzukicycles.com.

SW-MOTECH ..........................................2039

Ernteweg 7-10

Portland, OR 35282

503-744-6686

www.sw-motech.us

SW-MOTECH offers a wide variety of premium adventure, sport-touring, retro, and cruiser motorcycle accessories. Some of our most popular products include TRAX aluminum hard luggage, the patented QUICK-LOCK tank ring system, and premium crash bars. Engine guards, skidplates, ergonomic parts, and many other premium accessories are also available for most current motorcycle models. The complete product line will be found at swmotech.us where customers can enter make and model information to find a tailored list of all products available for their specific motorcycles. SW-MOTECH started in 1994 when a mechanical engineer built a tail tank for his Africa Twin for a motorcycle tour to Libya. Many motorcyclists were subsequently interested in the tank, and so a dream trip was made a reality and a business idea was born. SWMOTECH was officially founded in 1999, and today over 300 people bring their technical know-how and passion to the development, production, and distribution of premium accessories which are sold in 65 countries worldwide including now in the USA.

Synchrony ...............................................7098

777 Long Ridge Road

Stamford, CT 6902

866-838-0655

www.synchronybusiness.com

System 3 Offroad ....................................7088

22343 La Palma Ave Unit 120

Yorba Linda, CA 92887

714-824-1005

system3offroad.com/wheels

We engineer tires and wheels to improve traction, strength, and style. That performance benchmark will propel System 3 Off-Road ahead of its competition. System 3 Off-Road engineers and designers ride off-road and

understand the products. The team behind these tires and wheels includes industry professionals with years of experience in the off-road tire and wheel business. When engineering the brand’s new tires and wheels, company leaders created a system to prioritize the three fundamentals - traction, strength, style - desired by every off-road enthusiast. System 3 Off-Road tires and wheels are distributed exclusively by Tucker Powersports. The Tucker dealer network is ready to serve. Ask your favorite retailer about Tucker and System 3 Off-Road. Check the Dealer Locator site to find a retailer near you.

TAB Performance ...................................2015

4840 Doris Bair Cir.

Lincoln, NE 68504

402-413-5090

www.tabperformance.com

Here at TAB Performance our mission is to provide the best in aftermarket motorcycle exhaust and accessories, so that you can ride every day, perform every second! We got our start in 2004 when after buying a V-ROD and being disappointed in the sound discovered there were very few options for aftermarket exhaust for the V-RODs, and none of which gave that deep, throaty sound that we’ve come to expect from a Harley. Since making our first exhaust for the V-ROD we’ve expanded our product line to cover all the major Harley-Davidson® platforms and now Indian® as well. We’ve also expanded into performance parts and accessories. We are always adding new products so be sure to like us on Facebook, follow us on Twitter, and sign up for our newsletter to keep up with new releases.

Taiwan Golden Bee (TGB) ......................9038

6155 Jimmy Carter Blvd Suite F

Norcross, GA 30071

770-884-4271

www.americantgb.com

TGB brand products have gained an excellent reputation with its robust construction and renowned quality. TGB is recognized as a frequent winner of the ATV of the Year title in Europe, and the best-selling ATV brand ever. In addition, TGB also works closely with a number of the world’s leading manufacturers of scooters, ATVs and UTVs, for OEM / ODM services by offering Engines and key parts. Since the 1990`s TGB have been building ATVs of the highest quality and are now one of the world’s leading distributors and is the oldest and the largest Manufacture in Taiwan. Offer leading product line Europe and now in USA . TGB research and develop new products using our own technologies and are renowned for offering the highest levels of value, customer support and satisfaction. TGB offer a range of Quads (All Terrain Vehicles) to suit all customer needs. If you are looking for the ultimate leisure tool for hitting the open road and trails, or a workhorse for the day-to-day rigours of farm use, then TGB is the brand for you.

Taizhou PDD Auto Parts Co., Ltd. .........9074

Auto & Moto Parts Ind Zone

Yuhuan, Zhejiang China 317602

86-576-80763113

www.pdd-auto.com

PDD Auto specialized in ATV/UTV Axle, we have more than 600 kinds of products, covers all the ATV and UTV models. We are also a professional manufacturer of c.v joint, c.v.axle, Rzeppa joint, Golf axle and Prop shaft. Hope to be your partner in the future.

TALON Powersports Solutions ..............5059

8555 Sweet Valley Dr, Ste Q Valley View OH 44125

440-417-4416

www.HDDS.com

TALON Powersports Solutions is known for developing, supporting, and installing unparalleled powersports software as well as technical solutions and support. We feature industry leading technology products, services, and tools designed to work together allowing dealers to streamline their business and provide a premium customer experience. As a leader in the powersports industry for over 30 years, TALON aligns all products and services with one primary focus... the needs of our customers.

Technical Touch USA..............................6135

1500 S. Milliken Ave. Unit E Ontario, CA 91761

909-949-4155

technicaltouchusa.com

North American importer of KYB Genuine Parts and A-Kit Racing Suspension, Xtrig Triple Clamps and Shock Pre-Load Adjusters. Moto-Master.

TEXA USA ................................................6053

409 Joyce Kilmer Ave

New Brunswick, NJ 08901

855-200-8392

www.texausa.com/solutions/bike

TEXA USA is the North American branch of TEXA, Italian manufacturer of aftermarket diagnostics. TEXA established itself as a leader thanks to its prestigious partnerships with motorcycle manufacturers. The Navigator TXB Evolution can read/clear errors and perform settings, activations and resets. Stop by the TEXA booth for a live demo!

The Iron Lilly Project ..............................1004

3250 Knoll Dr

Columbus, OH 43230

614-477-4311

www.ironlilly.com

Stop by our booth to learn about the legacy of “Iron Lilly”. The “Iron Lilly” movie is based on the life story of business owner/motorcycle enthusiast/promoter Lillian Farrow. Lilly was the first woman owner of a Harley-

Davidson motorcycle dealership in Columbus, Ohio, in 1912. Overcoming impossible odds as a widow, mother of three, a survivor of two world wars, the 1918 Flu Pandemic and the great depression, A.D. Farrow Harley Davidson dealerships still stand and prosper to this very day, making it the oldest Harley-Davidson dealership on the planet. The “Iron Lilly” movie will be a world-class, inspirational film which will resonate with audiences everywhere, encouraging women’s empowerment, racial inclusiveness and true community which crosses all cultural lines. Lilly’s story is one of love and courage and dedication to the things that matter most; your family, your friends and your community. Now couple that motorcycle industry pioneer with that special period in American history, then add to it the full throttle thrills of competitive motorcycle racing and what do you get??? Lilly’s story, which epitomizes the full and rich life of a fully empowered person who loves to go FAST! FASTER!! FASTEST!!!

The Motorcycle Safety Foundation® ....8095

2 Jenner Ste 150

Irvine, CA 92618

866-267-2751

The Motorcycle Safety Foundation® is the internationally recognized developer of the comprehensive, researchbased, Rider Education and Training System (RETS). RETS curricula promotes lifelong-learning for motorcyclists and continuous professional development for certified RiderCoaches(SM) and other trainers. MSF also actively participates in government relations, safety research, public awareness campaigns and the provision of technical assistance to state training and licensing programs. The Motorcycle Safety Foundation is a national, not-for-profit organization sponsored by BMW, BRP, Harley-Davidson, Honda, Indian Motorcycle, Kawasaki, KTM, Piaggio, Suzuki, Triumph and Yamaha.

The Stanek Group at Morgan Stanley ..8096

227 W Monroe Ste 3400

Chicago, IL 60606

312-648-3533

advisor.morganstanley.com/the-stanek-group

Helping dealers be financially independent of their business. As a dealer, it is likely you are faced with an increasingly complex environment, which makes your wealth planning more challenging. Proper guidance can be a critical component of your long-term success. Dealership owners face many business and personal decisions which includes minimizing tax, protecting wealth, exit planning, estate planning, and investment management which all require thorough analysis. We specialize in working with dealership owners on developing their total financial picture. Whether you are building your dealership or looking to sell, having somebody that understands you and the industry you’re in is key to establishing your ideal financial picture for you and your family.

Throttle Threads Workwear ...................1012

202 Moravian Valley Rd Ste G

Waunakee, WI 53597-2513

608-850-2010

www.throttlethreadsworkwear.com

Throttle Threads Work Wear is here for your uniform needs. As a premier vendor of high-quality Work Wear and Uniforms since 2003, we are proud to be a leader in the Motor Sports Industry. Our unique program offers you a savings by us pre-making your logo into high quality embroidered emblems (min. order 25 pcs). By having BW Designs hold your emblems in stock, you may choose from different Work Wear items with no minimum order only as you need them. A huge advantage when it comes to price, quality, and ease of ordering, while not over-loading your inventory on garments that you may not even use. The best thing is, if you are an authorized dealer for any Motor Sports brand, we can easily add them to your uniforms (not for resale). Please take the time to look through our website. Our website features a wide variety of garments that you may choose from ONLY when ordering your emblem logo program with us. Many of these garments are designed and manufactured only by us. You won’t find this selection, quality, and attention to detail anywhere else.

Torque Off-Road .....................................9015

4317 San Dario

Laredo, TX 78041

956-795-8888

www.torqueoff-road.com

Torque Off-Road is an American company located in Texas; all go-karts are designed and assembled in the USA. We have developed an exceptional and genuinely off-road go-kart. Torque Off-Road go-kart features a 390cc Honda engine or a 440 Kohler engine with a 3-years manufacturer warranty. In addition, we have the only go-kart with a chassis-mounted engine, producing a super smooth ride. Dealers opportunities! We offer highprofit margins, fully assembled units, and free delivery in USA with a purchase of 8 units.

TrakMotive ATV-UTV CV Axles ..............4074

1675 W. Park Ave.

Redlands, CA 92373

909-253-0077

www.trakmotive.com

TrakMotive Constant Velocity (CV) Axles for ATVs, UTVs and Side-by-Sides are engineered from the ground up to be the highest quality, most reliable, and toughest CV axles on the market. Designed to withstand the most rigorous conditions, torture tested to failure to ensure maximum durability, and manufactured in a state-of-theart ISO9001 and TS16949 certified factory, TrakMotive CV Axles exceed OEM quality in fit, form and function. Experience the TrakMotive advantage today!

Triada Health

10713 Sam Houston Pkwy Ste 100

Houston, TX 77064

877-387-4232

www.triada.com

Triada Health is a provider of supplemental health benefits solutions, driven by technology and an integrated customer experience. The solutions are distributed through independent brokers and agents to employer groups of varying sizes. With products designed to integrate seamlessly into medical plans Triada strives to help employers create ways to improve their benefit strategies. Triada’s insurance solutions are available in all 50 states (including New York). Learn more at www.triada.com or follow Triada Health LLC on Linkedin.

Triumph Motorcycles America ..............5030

100 Hartsfield Centre Pkwy Ste 200

Atlanta, GA 30354

678-854-2010

www.triumphmotorcycles.com

First established in 1902, Triumph Motorcycles has for over 115 years produced iconic motorcycles that perfectly blend authentic design, character, charisma and performance. Building around 65,000 bikes per year, Triumph is the largest British motorcycle manufacturer and has around 650 dealers across the world.

Tucker E-Power ......................................3097

4900 Alliance Gateway Fwy

Ft Worth, TX 76177-3722

817-258-9000

www.tucker.com

Tucker’s ePower portfolio leads the industry by offering a broad range of electric scooters, skateboards, riding gear and accessories to help dealers stake a claim to the e-power market in their community. Check out the demo area nearby where you can test drive products from partners such as Fantic, UBCO, Segway and more.

Tucker E-Power ......................................4075

4900 Alliance Gateway Fwy

Ft Worth, TX 76177-3722

817-258-9000

www.tucker.com

Tucker has the brands to help keep you on the road. With industry leaders like Kuryakyn, providing great accessories for all types of motorcycles and creating innovative new products that make motorcycles look great, ride better and help riders have a great time when they are traveling on two or three wheels. Bikemaster is trusted by riders to provide quality parts, knowledge, and the confidence to keep you on the road. And Twin Power offers parts for American V-Twins, both old and new, by delivering high quality, innovative products at an affordable price. Tucker’s On-road portfolio also includes Biker’s Choice, one of the world’s leading brands for

parts and accessories for American motorcycles and the people who ride them. Biker’s Choice has always been known as a leader in quality parts, and that reputation is exemplified by the brands they represent in the American V-Twin industry. To help keep riders protected and comfortable there’s FirstGear, with highend performance jackets, pants, and gloves to durable, aero-dynamic helmets, we’ve reimagined every aspect. For riders looking for street-inspired and functional motorcycle gear inspired by high performance, style, and protection there’s Speed and Strength.

Tucker E-Power ......................................4083

4900 Alliance Gateway Fwy Ft Worth, TX 76177-3722

817-258-9000

www.tucker.com

Tucker’s ePower portfolio leads the industry by offering a broad range of electric scooters, skateboards, riding gear and accessories to help dealers stake a claim to the e-power market in their community. This booth will feature products from partners such as Fantic, UBCO, and Segway.

Tucker Lifestyle.......................................3121

4900 Alliance Gateway Fwy Ft Worth, TX 76177-3722

817-258-9000

www.tucker.com

Overlanding is a fusion of camping and off-roading, combining elements of each to form a distinct automotive/outdoor hobby. Tucker Powersports has the gear to get you into the wilderness and capture the spirit of adventure with basecamp, cook stations, luggage racks, gear and more. Talk to a Tucker Rep to make sure you have the gear to venture into the outdoors.

Tucker Off-Road .....................................4091

4900 Alliance Gateway Fwy Ft Worth, TX 76177-3722

817-258-9000

www.tucker.com

Tucker’s Off road booth features ProTaper, pushing the possibilities to see how high ‘high performance’ can go with innovative, high quality parts for athletes that strive to outperform. With a 30 year history of groundbreaking products, it’s no wonder pro and amateur athletes trust ProTaper to outperform their competition. Of get off road with house brands like DragonFire Racing, Quadboss and Pro Taper. DragonFire Racing delivers the bestlooking, top performing customizations for every UTV while QuadBoss designs high quality, affordable parts to get you out where the land meets the wide-open sky. Don’t miss Answer Racing newest gear. Answer Racing creates race grade off-road riding gear for men, women and kids. Answer products use the latest fabrics and technology to deliver exactly what the rider needs for their best ride.

Tucker On-Road

4900 Alliance Gateway Fwy

Ft Worth, TX 76177-3722

817-258-9000

www.tucker.com

Tucker has the brands to help keep you on the road. With industry leaders like Kuryakyn, providing great accessories for all types of motorcycles and creating innovative new products that make motorcycles look great, ride better and help riders have a great time when they are traveling on two or three wheels. Bikemaster is trusted by riders to provide quality parts, knowledge, and the confidence to keep you on the road. And Twin Power offers parts for American V-Twins, both old and new, by delivering high quality, innovative products at an affordable price. Tucker’s On-road portfolio also includes Biker’s Choice, one of the world’s leading brands for parts and accessories for American motorcycles and the people who ride them. Biker’s Choice has always been known as a leader in quality parts, and that reputation is exemplified by the brands they represent in the American V-Twin industry. To help keep riders protected and comfortable there’s FirstGear, with highend performance jackets, pants, and gloves to durable, aero-dynamic helmets, we’ve reimagined every aspect. For riders looking for street-inspired and functional motorcycle gear inspired by high performance, style, and protection there’s Speed and Strength.

Tucker Sales ............................................6087

4900 Alliance Gateway Fwy

Ft Worth, TX 76177-3722

817-258-9000

www.tucker.com

Stop by the Tucker sales booth to take advantage of show exclusive deals. Tucker Powersports carries a powerful portfolio of parts, accessories and apparel brands in the powersports industry, distributing top brands, including Answer, Biker’s Choice, BikeMaster, DragonFire Racing, FirstGear, Kuryakyn, ProTaper, QuadBoss, Speed and Strength, and TwinPower.

Tucker University ....................................7094

4900 Alliance Gateway Fwy

Ft Worth, TX 76177-3722

817-258-9000

www.tucker.com

Tucker University is your one stop shop for all educational needs. Whether you want to learn about the latest and greatest products, find industry event information, locate your favorite brands online, or get to know the people working to keep powersports running, we’ve got you covered!

Tucker Vehicle .........................................4030

4900 Alliance Gateway Fwy

Ft Worth, TX 76177-3722

817-258-9000

www.tucker.com

Check out the Segway Gokart with fine-tuned steering and durability to achieve maximum performance. Cutting-edge TPE rear tires bring users the most exciting drifting experience ever while the controllable rear-end and high-speed cornering make it easy to show off drifting techniques like a professional racer. Tucker’s ePower portfolio leads the industry by offering a broad range of electric scooters, skateboards, riding gear and accessories to help dealers stake a claim to the e-power market in their community.

Tucker Vehicle .........................................4102

4900 Alliance Gateway Fwy Ft Worth, TX 76177-3722

817-258-9000

www.tucker.com

Take your UBCO offroad and off the map with Kuryakyn Luggage holders, updated Pro Taper handlebards and Bikemaster grips. Combining Tucker’s line-up of on-road brands with ePower. Tucker Powersports has the gear to get you into the wilderness and capture the spirit of adventure with basecamp, cook stations, luggage racks, gear and more

Tucker Vehicle .........................................6030

4900 Alliance Gateway Fwy Ft Worth, TX 76177-3722

817-258-9000

www.tucker.com

Tucker Powersports announced a new, exclusive agreement to distribute the legendary Dainese motorcycle product line to its network of powersports dealers in the United States. The new line-up of product is available to see at AIMExpo, including the leather and textile riding gear, boots, shoes and Dainese’s line of protective armor and airbag D-Air jackets and vests.

Tucker Vehicle .........................................6102

4900 Alliance Gateway Fwy Ft Worth, TX 76177-3722

817-258-9000

www.tucker.com

Get off road with Tucker house brands like DragonFire Racing and Quadboss, fetured on the Can-Am Commander. DragonFire Racing delivers the bestlooking, top performing customizations for every UTV while QuadBoss designs high quality, affordable parts to get you out where the land meets the wide-open sky.

UBCO .......................................................1084

561 NW York Dr. Bend, OR 97703

208-850-6128

ubcobikes.com/us

The UBCO 2x2 is a 2-wheel drive, dual-use electric utility motorbike which is just as comfortable cruising around city streets as it is hitting the off-road trails. With a motor in both wheels – no clutch, external drivetrain, emissions

or noise, it’s the smartest, quietest and most efficient way to get around. UBCO believes in creating products that enable people to do inspiring things, whether that’s exploring our planet, creating a better world, or working smarter.

Umnitza ...................................................8024

2170 Commerce Ave Ste Q

Concord, CA 94520

877-486-6489

www.umnitza.com

Unibat Batteries ......................................7132

12051 Rivera Rd

Santa Fe Springs, CA 90670-2211

833-472-1156

www.unibatbatteries.com

Europe’s leading Automotive and Powersports battery supplier. Specializing is SLA and AGM batteries as well as Lithium batteries. Unibat’s history is long and cherished starting in 1940 and spanning through generations of family until today. In the 1990s Unibat broke into the Powersports market. Quality, performance and sustainability are marquee points in the success of Unibat Batteries. Through this success we have been able to create partnerships with prestigous brands such as Ducati, Benelli, Beta and Carraro, TM Racing, Husqvarna. Unibat is a major sponsor of MotoGP Team Gresini, supplying our Lithium eXtra batteries to their race bikes. Whatever your motor application is, we will keep you going. Unibat is here to help! Please contact us for more information.

United States Postal Service .................7105

1213 Galveston Ave

Pittsburgh, PA 15233

412-558-7055

www.usps.com

The US Postal Service is the only delivery service that reaches every address in the nation -- delivering to nearly 155 million addresses in every state, city and town in the country. The Postal Service and the mailing industry help power our nation’s economy, and we’re not standing still -- we never have. We have a long history of adaptation, embracing new technologies and innovating to meet the evolving needs of the people we serve. We’ll keep investing in the future because we’re always looking forward.

United States Warranty Corporation ....5048

PO Box 639

Madison, OH 44057

800-233-0878

www.uswceagle.com

Vehicle Service Contracts for Powersports & More… United States Warranty Corporation, Mayfield Heights, Ohio, specializes in the design and administration of vehicle service contracts, since 1975. USWC offers an

expansive range of coverage on RVs, Motorcycles and ATVs. Joining our dealer network solidifies first class sales and service, providing a competitive advantage.

Valor Offroad ...........................................8098

5865 S. Kyrene Rd. Ste 2

Tempe, AZ 85283

602-935-0009

www.valoroffroad.com

We believe that each outdoor experience is unique, and our products are specifically designed to enhance the journey. Over-engineered to exceed testing in the Rocky Mountains, all Valor Offroad products are intended to give you a lifetime of performance for a lifetime of memories. We are hyper focused on developing, engineering and manufacturing the lightest, strongest, and best looking wheels, tires and performance products exclusively for our UTV and ATV family. Learn more by following us @ valoroffroad and www.valoroffroad.com.

Vance & Hines .........................................7099

13861 Rosecrans Ave.

Santa Fe Springs, CA 90670

800-592-2529

vanceandhines.com

Vance & Hines is a product design and manufacturing company that produces high quality, high margin performance products within the Powersports industry. With extensive and unequaled success in many forms of motorcycle racing, Vance & Hines maintains a powerful and recognizable brand.

Vegas Metal Finishing ............................2059

55 W. Mayflower Ave

North Las Vegas, NV 89030

702-485-1266

www.vegasmetalfinishing.com

Vegas Metal Finishing is a veteran owned and operated company situated in Las Vegas, NV where we specialize in type II (cosmetic) and type III (hardcoat) aluminum anodizing. With more than 40 years of experience in the industry, we at Vegas Metal Finishing pride ourselves on providing the highest quality anodizing and color finishings within the industry. Our craftsmanship spans across the air and space, electronics, robotics, medical, entertainment, hunting and outdoors, automotive, motorcycle 4x4, off-road, ATV communities to name a few. Furthermore, Vegas Metal Finishing also boasts the highest quality customer service and the industries most competitive lead times. However, Vegas Metal Finishing doesn’t stop there, in addition to industry leading quality and service, we’re also Eco-Friendly. Vegas Metal Finishing operates a one-of-a-kind closed loop water recycling system as well as, state-of-the-art custom ventilation system drastically reducing our environmental footprint.

Vesrah Co Inc ..........................................7074

1-23-9 Shinjuku

Shinjuku-Ku

TOKYO

Japan 160-0022

03-3352-1281

www.vesrah.com

Vesrah is a Japanese company for all racing brake pads. Vesrah WIN-Pad is so special pads designed to meet the demands of Racing professionals. Win-Pads are auxiliary technical parts for Racing professionals. Control fishtailing by increasing rear wheel stability.

VIPAIR Inc ................................................4124

25 Avenue Cote

Saint-Ephrem-de-Beauce

Quebec Canada G0M 1R0

418-484-5820

www.atvwindshields.com/en_US

Vipair Inc. has been manufacturing superior-quality windshields (deflectors) for ATVs for almost 30 years. Designed with style, Vipair products are handcrafted according to high-quality standards and with superior materials to ensure unique protection. Our competitive edge is the perfectly color-matched windshield which is available for all major ATV brands. We aim to surpass customer expectations with every adventure they take!

Vivify International (Vmoto)....................6099

10th KM, Pasrur Rd, Lakhan Pur

Sialkot, Punjab Pakistan 51310

92 52 3310603-08

www.vivifyintl.com

Voltz Power .............................................6019

2180 Immokalee Rd. Ste 205

Naples, FL 31440

562-949-5460

www.voltz-power.com

Built in our state of the art ISO:9001 and ISO:14001 certified factory, Voltz Power offers a complete line of batteries for all of your Powersport needs. From our V-Twin Line, to those hard to find 6 Volt Applications, our high quality yet attractively priced batteries makes Voltz Power an excellent choice!

Warn Industries Inc and Factor 55 ........7086

12900 SE Capps Rd

Clackamas, OR 97015-8903

503-310-4220

www.warn.com

Founded in 1948 by Arthur Warn, Warn Industries began producing locking hubs for surplus World War II Jeeps, converting thousands into useful, on-road vehicles. Today, Warn Industries designs, manufactures and markets a full line of off-road equipment and accessories

that enhance the performance of four-wheel-drive vehicles, ATV’s and utility vehicles. Warn manufactures 600+ products for Automotive, Powersports, Industrial and Commercial users. From self-recovery winches and mounting systems to locking hubs and accessories, customers have chosen WARN products for their durability, reliability and dependability.

Warya Bikers Sports Wears ...................8038

Jammu Road Talwarah Mughlan

Sialkot, Punjab Pakistan 51310

0090 3018618826

www.waryabs.com

WARYA BIKER SPORTS WEAR is one of the Leading Manufacturers (Establish in 1998) and Exporters of Motorbike Leather / Textile Clothing, & Gloves. CE/UKCA Certified Manufacturer of Motorbike Gear/Apparel and Gloves (According to new Standard EN:17092-2020). All the Material already Certified (According to new Standard EN:17092-2020)

WD Motorsports® ..................................3016

6 Division St

Somerville, NJ 08876

872-278-1565

www.wdmotorsports.com

WD MOTORSPORTS is a motorcycle Gear Brand and Supplier that offers a diverse range of products, such as Leather Race Suits and Jackets with exceptional designs, high-performance Touring Jackets, Gloves, Boots, etc., in its e-commerce store. Our gear has not only been tested but is highly recommended by many industry professionals. Within a few years, we’ve established ourselves as a preferred choice among riders. WD Gear designs are race-inspired with expeditionderived features, created by hyper-vigilant professionals whose loyalties and hearts beat for this sport. We aim to manufacture our products worldwide to revolutionize the motorcycle industry and provide riders with the best of what they need.

WenZhou ChenHao Electronics Technology Co., Ltd. ...................................................9078

West Rd, North Induatrial Park, Tangxia

Ruian, Zhejiang

China 325204

86-577-65102777

www.chenhaocn.com

Wenzhou Chenhao Electronics Technology Co., Ltd., mainly produces electronic products, suitable for motorcycle, yacht, motorboat, ATV, UTV, CDI, modified CDI, rectifier, flash, high voltage package, relay, etc.

Wenzhou Runtong Motor Vehicle Parts Co., Ltd. ...........................................................9096

No.219 Shidai Rd, Luofen N Industry Park

Tangxia Rd

Ruian, Zhejiang

China 325204

86-577-65211983

www.china-runtong.com

We are manufacturer of carburetor, carburetor parts, switches, handle grip, brake disc. We also accept OEM production. We have the experience in this field for more than 15 years.

Wenzhou Virtue Motorcycle Fittings Co., Ltd. ...........................................................9099

#22 Yongxing No.1 Rd, Xintang Industrial Zone

Chengdong St, Yueqing City

Wenzhou, Zhejiang

China 325600

86-577-62162556

www.virtuehelmet.com

Wenzhou Virtue Motorcycle Fittings Co.,Ltd. established in 1993, is a celebrity professional manufacturer of motorcycle helmets. After more than 20 years of development, our company now covers an area of 14 acres, with a plant construction area of 15,000 square meters, and a fully automatic paint production line.

World of Powersports / DealerOrders.com ..................................................................4039

2635 N 22nd St

Decatur, IL 62526-4745

217-423-6521

www.dealerorders.com

DealerOrders.com offers non-franchised dealers and repair shops an easy, accurate and cost effective way to obtain genuine OEM repair parts for over a dozen franchises. Its online order interface, parts diagrams, pricebook downloads, and the ability to reprint invoices and see tracking information has made it a leader as a wholesale parts supplier for over 20 years. With multiple pricing levels customers can get the best pricing for the products they need to make repairs to customer units” Any NEW account activated during AIMExpo will be established at Level 1 pricing for the month of September. Existing accounts can receive LEVEL 1 pricing by stopping by the booth and speaking with our staff. Be sure to stop by our booth and fill out an entry to win one of many prizes.

Wuxi Yadea Export-Import Co., Ltd. .....7119

No. 515 Xishan Rd, Anzhen Town Xishan District

Wuxi, Jiangsu

China 214000

86 15861560979

Yadea is a global leader in developing and manufacturing electric two-wheel vehicles including electric motorcycles, electric mopeds, electric bicycles and electric kick scooters. To date, Yadea has sold products to 60 million users in over 100 countries, and has a network of 40,000+ retailers worldwide. With a mission

to help people “Electrify Your Life”, Yadea continues to invest in R&D, production and global expansion to build a shared and sustainable future for humankind.

Wuyi Mingrun Industry & Trade Co., Ltd.

...... ..................................................................9077

No.6, Jing 5 Rd, Wei 6 East Rd, Tongqin Town

Wuyi County

Jinhua, Zhejiang

China 321201

86-579-87567677

zjmingrun.en.alibaba.com

Wuyi Mingrun Industry & Trade Co., Ltd is located in Jinhua City, Zhejiang Province, covering 20000 sqm. We independently develop and manufacture aluminum loading ramps for Motorcycles, ATV, UTV, farm machinery or other wheeled vehicles, and offer OEM/ODM service too. Looking forward to cooperating with you.

XKGLOW .................................................9027

2801 N Farmers Market Rd Springfield, IL 62707 217-952-7027

www.xkglow.com

XKGlow is the leader in uniting people with their LED lights. XKGLOW’s sole focus is on the design and manufacturing of top-quality LED lighting products for the off road and motorcycle industry. XKGlow is the leader in connecting customers with their LED lights

Xtremegard .............................................7025

34555 Chagrin Blvd Ste 100 Moreland Hills, OH 44022

216-245-0531

www.xtremegard.com

Xtremegard offers a full line F&I Solutions for the Powersports Industry. We provide dealerships the insured products necessary to protect their customer’s vehicles. The following products are available: Service Contract, Prepaid Maintenance, Credit Life, Accident & Health Insurance, Tire & Wheel Protection, Roadside Assistance, Theft Protection, Appearance Protection and Subprime Financing.

Yamaha Motor Corporation, USA .........3133

3065 Chastain Meadows Pkwy Bldg 100 Marietta, GA 30066

714-761-7504

www.yamahamotorsports.com

Yamaha Motor Corporation, U.S.A., (YMUS), is a leader in the motorsports market. The company’s ever-expanding product offerings include ATVs, Side-by-Side vehicles, motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.

YongKang Bode Industry Co., Ltd.........9084

Yongkang, Zhejiang

China 3210000

86-579-82480409

www.bodemoto.com

YongKang Bode Industry Co., Ltd are specialized in the design and manufactures ATVs, Go Karts, Dirt Bikes, Electric Bike for more than 10 years, with 300 employees, Located in Changcheng Industry Zone, our company owns area of 60,000m2, One of our factory are for Vehicles; The other are for Sporting Products.

Yongkang Luyuan Industrial & Trading Co, Ltd. ...........................................................9089

No.322，Kechuang Road, Economic Development Area

Yongkang, Zhejiang

China 321300

86 0579 87165361

www.luyuancn.com

We have been a professional off-road motorcycle, mini ATV, mini Go-Kart supplier since 2003. We are the earliest generation of suppliers that have EPA, CPC certificates and CPSC Action Plan needed for our products. We have been focusing on the production and R&D of off-road motorcycle for 22 years. Our products are independently designed, developed and manufactured. We own independent intellectual property rights and 35 patents. Our products are mainly exported to the United States, Europe and other markets.

Yongkang Seedream Vehicle Co., Ltd. ..

Fl 2nd & 3rd, Bldg 13, No.339 Huajin Rd

Huajie Town Yongkang

Jinhua, Zhejiang

China 321300

86-15068052298

www.Seedreamco.co

9095

Yongkang Seedream Vehicle Co., Ltd is a professional manufacturer of mobility scooters, electric scooters and electric wheelchairs in Yongkang City. Our factory has a research & development department. We have rich experience in developing new scooters and producing scooters with high quality. We also accept OEM and ODM, and can develop a new scooter for client. With the development of our factory, we have more and more clients from all over the world, eg. Japan, South Korea, UK, Norway, Spain, Netherlands, Australia and New Zealand. The quality of our scooters are recognized by our clients all over the world.

Yuasa Battery Inc ...................................4014

2901 Montrose Ave

Laureldale, PA 19605-2752

610-929-5781

www.yuasabatteries.com

Yuasa Battery, Inc. has been manufacturing powersports batteries in the US since 1979. We are the leading manufacturer and distributor of batteries for motorcycles,

ATV’s, UTV’s, snowmobiles, personal watercraft’s and scooters. Yuasa is the industry standard for imported batteries for industrial applications such as UPS (uninterrupted power supply), security systems and many more.

Zhejiang Dongsheng Motorcycle Accessories Co., Ltd. ...................................................9076

337th Lvgu Ave, Nanming Shan St

Liandu District

Lishui, Zhejiang

China 323000

86-578-2950998

www.chinajiekai.com

Zhejiang Dongsheng Motorcycle Accessories Co., Ltd. is located at No. 337, Lvgu Avenue, Nanmingshan Street, Liandu District, Lishui City. Since its establishment in 1998,Zhejiang Dongsheng has always adhered to the enterprise spirit of “pragmatism, integrity and innovation”, adhered to the business philosophy of “mutual benefit and common development”, and is committed to providing more people with safe and reliable products and services. It has developed into a modern enterprise integrating R & D, design and production, specializing in the R & D and manufacturing of motorcycle helmets, top case and other products, with an annual output of more than two million pieces, which was known as the representative of Made in China.

Zhejiang Yueling Co., Ltd. ......................9079

No 888 Zeguo Rd, Zeguo Town

Wenling, Zhejiang

China 317500

86-13777686969

www.yueling.com.cn

YUELING, is a company, focusing on the field of wheels for different cars and motorbikes, with 40 years history since year 1982. Now this company can do with gravity wheel, low pressure wheel, flow forming wheel and forged wheels in aluminum. This year, the company starts to do with carbon products, including the wheel, car body kit and other car fitting accessories.

Ziggy Wheels ..........................................9031

750 Port America Pl #100

Grapevine, TX 76051

833-944-4490

www.ziggywheels.com

Ziggy Electric Mopeds has introduced the world’s top selling Smart E-Mopeds to the USA market. Designed by Kiksa of Austria and featuring paint by Becker Finishes of Sweden. Ziggy Smart E-Mopeds are high tech and high performance street legal personal transportation. All Ziggy E-Mopeds feature name brand components such as Panasonic, LG, CST, and more. Our products are highly reliable, tested, and fully covered by our manufacturer warranty. Franchised dealer areas of

responsibility are available in most markets across the USA. In addition to our line of Smart E-Mopeds, we have also reintroduced the TGB Bullet 50 for 2022. This year’s model is a 2 stroke, fuel injected, with 13” wheel and F&R disc brakes. Make sure and come by to see all the Ziggy products in our booth 8094.

ZiiDMS .....................................................5024

150 Granby St. Norfolk, VA 23510

757-351-8220 | 1-800-721-7748

www.ziidms.com

Designed for large and multi-rooftop dealership operations, ZiiDMS business intelligence harnesses the power of your data for better line-of-sight into dealership decision-making. Real-time data visualization is presented with easy-to-read graphs and charts which ultimately allows you to find the information you need on one-screen. Drill-down reporting lets you track up-to-theminute dealership performance across all departments ensuring you stay on-target with company goals. Pinpoint performance areas of concern, where profit is being maximized, and where opportunities remain. ZiiDMS utilizes the latest in RFID technology allowing dealers to take inventory in one evening by simply walking around their dealership with an RFID reader terminal. Dealers can cycle counts or conduct physical inventory without manual collection of inventory data which is expensive and time-consuming. The Culmination of this data affords advanced analytics and machine learning for guidance and monitoring of all incoming and outgoing products in a retail store or online. Modernize your operations & make data-driven decisions to increase profitability with ZiiDMS.

ZT GmbH .................................................8114

Südstraße 4, North Rhine-Westphalia

Germany 52531

31611591888

www.zt-smart.com

ZT Mini folding electric bicycle is built with its own controlling system and EU patent design. We have our own production facilities in China, which is under Germany management. The production facilities is over 25000Sq.M, it is one stop services from Ebike frame design & production, Ebike assembling & Ebike Customized coating finishment services. ZT E-bike is approved by the TUV CE EN15194, the quality is 100% guaranteed. If it is not good enough, what about maximum 24 months warranty for this E-bike? ZT E-bike is looking for the distributors all over the world, welcome you to join ZT family!

PERFORMANCE IN MOTION!

Dealernews Research

GETTING AHEAD OF GREAT TRANSITION

First Quarter 2023 Findings

We all knew the day was coming. We just didn’t know exactly when — or what it might mean. Some of us were looking forward to it, some of us were dreading it, and still others were actively trying to forget about it.

I am talking about the great generational shift from Baby Boomers to Millennials and Gen Z.

Of course generational shifts don’t happen overnight, but when they do, everything changes. And this shift will be an epoch-defining transition of wealth and power — and it has begun. Baby Boomers, born between 1946 and 1964, have begun to retire in record numbers. According to the Pew Research Center, the rate of retirement for Boomers has accelerated since COVID-19 began. Nearly 29 million Boomers retired in 2020, three million more than in 2019. Some 75 million Boomers are expected to retire by 2030 (out of a total of 78.3 million in the cohort).

Currently, 10,000 Baby Boomers reach retirement age every day, and increasingly, they are deciding to retire early. In fact, 75% of Boomers polled by Coventry (a market research company) said they are planning to retire early.

This ongoing event, which is being called “The Great Retirement” is the start of the generational shift from Boomers to Millennials and Gen Z. When it is over —

approximately eight years from now — we will be living in a changed world and the powersports industry will be catering to an entirely new customer base… Like it or not! With this historic shift just beginning, now is the time to get to know how Millennials and Gen Z shop and how they are different from Baby Boomers (the dominant powersports target market today. Did you know that the average age of a powersports vehicle owner today is 50? Do you know the median age of your customer base? Do you have a plan to skew younger with your SKUs?

JUST PHONING IT IN?

In many ways, Millennials and Gen Z consumers shop much like Boomers. Age gaps are modest when it comes to buying from a physical store or shopping on a computer. According to Pew Research (November 21, 2022), 61% of Boomers prefer in-person shopping compared to 53% of those ages 30-49 and 57% of those ages 18-29. Further, 67% of Boomers say they make purchases using their desktop or laptop computer compared to 71% of those 30-49 and 69% of those 18-29.

However, the numbers change dramatically when it comes to shopping on a smartphone. A whopping 92% of those ages 30-49 use their smartphone to buy things online compared to 87% of those ages 18-29 and just 48% of those 65+. For whatever reason, Baby Boomers are hesitant to use their smartphones for online shopping.

Online shopping habits also vary by household income. Adults with upper incomes are more likely than middleand lower-income adults to say they use their smartphone or desktop/laptop computer to make online purchases. This is most pronounced when looking at computer use: A full 86% of higher income adults use their computer to buy things online, compared to 74% of those with middle incomes and about half (51%) of those with lower incomes.

INFLUENCERS

Perhaps the most important finding of the Pew study — and the most important for you as a powersports dealer — is how social media and “social media live streaming” are beginning to have a profound effect on buying behavior, especially with younger buyers. And don’t doubt for a second that this influences big ticket items like a motorcycle almost as much as it impacts impulse buys like a T-shirt.  (Editor’s Note: Maybe more, since I suspect their online “research” consists of watching TikTok snippets? Don’t underestimate the reach of the influencers)

By now, all of us are familiar with social media and its importance in today’s digital world. However, the term “social media live streaming” may be new to you (it certainly is to me). “Social media live streaming refers to real-time videos shared on social media platforms (as opposed to videos filmed in advance and then posted to social media).” Live streaming social media has been around since 2008 when YouTube held its first live event. Yet it has only been in the last year that live streaming has gone from lukewarm to fully obsessed.

In 2022, nearly a third of all Internet users reported watching at least one video live stream each week (Hootsuite, 2022). Live streaming is important because of the way it is being used. Live streaming has emerged as a way for people to promote products, share tutorials and create content in the hope of influencing people’s tastes, opinions and purchases.

The people selling products via live streaming have become known as “influencers” and, increasingly, young social media users are following influencers and buying products based on influencer recommendations. Overall, four-in-ten social media users say they follow influencers or content creators, while just over half (52%) say they do not do this (and 8% are unsure). However, that number rises to 72% for 18- to 29-year-old social media influencer followers (compared to only 12% of 65 and older – a dramatic 60% gap between younger adults and Baby Boomers). A similar pattern exists with other age groups:  44% of those ages

30 to 49 and 26% of those ages 50 to 64 say they follow influencers.

Most important of all is the fact that 41% of 18- to 29-yearold social media users have purchased something after seeing an influencer post. That number drops to 33% of 30- to 49-year-old social media users, 24% of 50- to 64-year-old social media users and just 20% for those 65+.

The NEW REALITY: If you want to sell to Millennials and older Generation Z consumers, you MUST do live streaming using influencers!

Now is the time to get out in front of the “great transition” and begin in earnest to sell to Millennials and Gen Z. Go online and start livestreaming using influencers. You won’t regret it… Or you can just join the Boomers who are bowing out and become part of the “great retirement!”

A perennial keynote speaker for the Motorcycle Industry Council's annual Communications Symposium, Dr. Paul Leinberger has become the powersports industry's de facto futurist/strategist. Dr. Leinberger is an expert in market/brand strategy and research with more than two decades of social trend forecasting, market strategy and strategic planning. Prior to joining TTD, he was Senior VP of GfK NOP, where he ran the company’s flagship consumer trend services, Roper Reports, as well as the company’s groundbreaking Global Visual Database. His client list reads like a Who’s Who of corporate America: Hewlett-Packard, Apple, Disney, Nordstrom, Microsoft, Levi Strauss, E.& J. Gallo Winery and Toyota, among many others. Prior to his global responsibilities at GfK NOP, Dr. Leinberger was the Corporate Manager in the Product Planning and Market Strategy department at Nissan North America. Dr. Leinberger holds a Ph.D. in organizational and social psychology and a Masters of Urban Planning (Highest Honors). He lives in Irvine, California, and his latest book is available at: www.amazon.com/Unfiltered-Marketing-Credibility-Customers-Distracted/dp/1632651785

Market Insights

Dealernews Research

BY THE BOOK

J.D. Power Q4 Powersports Market Overview

While the automotive sector closed 2022 cautiously optimistic, powersports pricing dipped in Q4.

“With the improving inventory levels, December total sales volume will be up from a year ago, however there are still not enough vehicles produced to meet demand,” reports Thomas King, president of J.D. Power’s Data & Analytics Division. “Transaction prices will hit a record high for the month even with shoppers becoming a bit more sensitive to retailer mark-up addendums over MSRP. The reduction in mark-ups is pushing dealer profits off their record high levels, however, per-unit profitably is still nearly double pre-pandemic levels.”

Compared to the car guys, pre-owned powersports prices had already declined dramatically heading into Q4. While still strong from a historical perspective, all segments are now negative year-over-year. Inventory levels are filling and demand is slowing for new units. This is driving preowned values down from the COVID-created highs.

In the motorcycle segment, values for the most recent 10 model years of cruisers averaged 3.0% lower in the September-October period compared to year-prior. However, year-to-date, this segment was still 6.0% higher in 2022 compared to 2021. Simultaneously sportbikes averaged 5.6% lower in September-October 2022 compared to the same period of 2021. Value still remains 3.8% higher year-to-date.

In the side-by-side segment, values for the most recent 10 model years of utilities averaged 2.7% lower in the September-October period compared to year-prior. This category was still 7.4% higher in the first 10 months of 2022 compared to the same period of 2021. Sport sideby-sides averaged 1.2% lower in the September-October periods, but 12.0% higher year-to- date.

Higher interest rates, a possible return to seasonal demand trends, and increased spending on other forms of entertainment and travel are likely factors behind the recent depreciation. Supply of new side-by-sides and motorcycles is not yet back to normal, which will help keep depreciation in check coming into the spring selling season.

Powersports Values vs Traffic

Average Retail Value and Commercial Traffic View by Category

J.D. Power Specialty Valuation Services (formerly NADAguides) is a leading provider of specialty vehicle valuation products and services to businesses. The team collects and analyzes tens of thousands of wholesale and retail transactions per month, and delivers a range of guidebooks, web service data, analysis and digital data solutions. J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

DECEMBER ‘22 VS. AVG OF PRIOR 3 MONTHS

AVERAGE WHOLESALE PRICE CHANGE

DECEMBER AWP IN REVIEW

Winter Freeze

Like much of the country experienced in December, the powersports wholesale market froze over in many product categories. Average Wholesale Pricing (AWP) for Domestic Cruisers fell 8.9% from the prior 3-month average, with Sport Bikes down 7%. Since their peak in April 2022, Domestic prices have fallen nearly 30%, far more than their typical ~15% peak-to-trough decline. All product categories fell ~5-10% or more from their prior-year averages.

Another measure of the temperature of the wholesale market is auction conversion, i.e. the number of units sold vs. the total number offered. December saw one of the lowest average conversion rates since the financial crisis, signaling even softer demand than the AWP declines suggest. The mix of product types at auction remained stable. Vehicles tended to be younger and rougher than in prior months.

Spring Thaw?

Many dealers are holding inventory they bought or took on trade when prices were higher in hopes of breaking out of them in the Spring. Dealers, in general, have more inventory on hand than at any time in the last several years, both new and used. Plus, wholesale prices are still ~10% or more over their pre-pandemic equivalents. So while prices may go up this Spring from current levels, they are likely to be softer than usual, especially with the winds of recession in the air.

RV & Marine Markets

AWP for both RV and Marine products fell in December after some improvement in November. Part of the reason is an increase in lower-MSRP units coming through the auction. Price declines also reflect dealer uncertainty over the upcoming retail season.

Cautious Optimism

The pandemic price premium has clearly come to an end. The good news is that consumers still have jobs, credit availability is stable, and the Fed is working hard to tame the ugly effects of inflation. A recession is likely later in 2023, but people will still be buying and enjoying powersports vehicles, especially now that the OEM supply chains are returning to normal and prices are becoming more rational. Smart dealers will take advantage of today’s lower pricing to stock up at a lower cost basis, turn their inventory as quickly as possible this Spring, and enter next Summer with much leaner inventory levels.

*All data provided by National Powersport Auctions includes live and online transactions from all NPA locations. Closed OEM auction data is excluded. For more info visit NPAUCTIONS.COM.

DECEMBER ‘22 VS. DECEMBER ‘21

AVERAGE WHOLESALE PRICE CHANGE

JUMPING INTO eMTB MARKET

GasGas Debuts Duo

RAWRR READY TO ROAR, QUIETKAT CREEPS IN And Demo Rides, Oh My!

CURRENTS+

most popular hunting and all-terrain electric bike on the market.” By targeting the hunting niche specifically, the Ranger tackles rough terrain, large cargo loads, and tough jobs confidently with 1000w of power and a fastswap integrated high-capacity battery:

• Integrated battery and motor system: Improved battery offers up to 48 miles on a single charge in ideal conditions. Extend the adventure farther and add an additional battery with up to 17.5AH.

AIME EBIKE PAVILION EXPANDS

With the e-bike market estimated to grow from $49.7 billion in 2022 to $80.6 billion by 2027, AIMExpo has expanded its eBike Pavilion and demo area for the 2023 show. To help dealers get the holeshot on this electrifying market segment, dozens of demo bikes and product presentations are scheduled from emerging segment leaders ranging from Bakcou (Booth #7089) and Bianchi USA (Booth #3127) to Recon Power Bikes (Booth #6047) and UBCO (Booth #1084).

“With nearly 2,000 dealers from around the country in one place, this is the perfect opportunity for e-bike manufacturers to showcase their products and make the right connections,” said Andre Albert, director, marketing and events at AIMExpo. “And dealers considering adding e-bikes to your sales floor, this is where you want to be to try the products, ask the questions and get the information you need to charge up your business.”

E-bikes are at the nexus of commuting, recreation, transportation and mobility. According to market research platform MarketsandMarkets, E-bikes are unique in that they appeal to two customer bases and bring consumers from traditional motorcycle and scooter markets together with traditional bicycle consumers. That is why the research firm sees the total e-bike market exceeding $89 Billion by 2027.

• Powerful hub-drive motor: A 750w or 1000w motor provides direct power to the rear wheel, independent of the chain; giving you consistent power in all gears with almost no maintenance required. Break a chain? Our innovative hub-drive technology will still get you home with a push of the throttle.

• Integrated cargo rack: A heavy-duty built-in rear cargo rack with 100 lbs. of carrying capacity.

Never heard them coming? QuietKat was founded in 2012 by twin brothers Jake & Justin Roach in Eagle, Colorado, with a mission to design a better way to access the backcountry for hunters and anglers while replacing traditional ATVs and combustion-powered vehicles that were prohibited, too noisy, or simply didn’t fit on narrow trails. A decade later and QuietKat is proud to have joined the Vista Outdoor family including Bell, Camelbak, Giro and Fox Racing!

HUNTING FOR NEW

CURRENTS+

RAWRR READY TO ROAR!

The Rawrr (Booth #2084) Mantis is ready to prey on open points in the U.S. market. “Rawrr’s first electric All-Terrain bike — Mantis — was a game-changer,” says CEO Vincent Chen. “It features a sleek, futuristic design that turns heads wherever it goes, and its powerful electric motor delivered smooth, instant torque and a top speed of over 50mph.”  He adds Mantis’s long-range battery allows riders to go for hours without needing to recharge, making it the perfect option for commuters and adventurers alike.

But this is just the beginning, notes Chen. “We continue to innovate and improve our designs… Over time, we will introduce a whole line of electric bikes, including both onroad and off-road bikes. Each one is designed to be the perfect blend of style, performance and sustainability.”

In the meantime Rawrr is recruiting talent and will be establishing exclusive dealer territories at AIMExpo. Want a sneak peek before the show? Chen suggests checking out what an unfair advantage Rawrr offers here: riderawrr.com

SHIFTING GEARS:  SERIAL 1 SETS FRANK FREE!

One time trade editor  and later Editor in Chief for  Bonnier ,  Aaron Frank  suddenly finds himself a freelancer once again. “Friends and Colleagues: After four fun-filled years as  Global Brand Director at Serial 1, Powered by  Harley-Davidson, guiding that project from “what if” to one of most successful electric mobility start-up stories in recent memory, I’m moving along to my next career opportunity.,” he posted on social media, “I have significant experience in all aspects of brand  and marketing  leadership, communications, and content development. My special expertise is in the transportation space — specifically  electric vehicles and micromobility — and I’m especially seeking opportunities for consulting or contract work, in addition to full-time positions with global brands. “With a unique combination of leadership experience at start-ups, creative agencies, and large multinational companies, I’m truly ready for anything. Let’s connect!”

GASGAS CHARGES INTO AIME

GasGas (Booth #3011) is rolling out a full range of eBikes at AIMExpo. The robust lineup of 2023 eMTB bicycles includes 11 pedal-assist mountain bikes. As the third bicycle brand to launch under the Pierer New Mobility North America, Inc. umbrella, GasGas Bicycles is on a mission to introduce a new dimension of off-road fun to all through our energetic and vibrant, daring – yet welcoming – brand approach.

Riding on the action-led success and philosophy of GasGas in the off-road motorcycle racing and trial competition segments, GasGas Bicycles challenges riders and enthusiasts to experience off-road trails like they have never done before – via powerful E-Bicycles inspired and engineered to thrill and excite.

Along with KTM ICE motorcycles, the GasGas eMTBs will be rolled out at 9 a.m. Wednesday, February 15 on the New Product Central main stage. In addition to the GasGas eBikes, the Pierer Mobility Group also includes Husqvarna eBikes and Felt Bicycles.

Stop by our booth 4078 or schedule a private meeting.

Learn more about our advisory services.

Discuss the buy-sell market conditions.

Get answers to your specific questions.

Have a face behind the voice for future dealings.

DEALER NEWS

FULL HOUSE!

NPDA Is All-In For Las Vegas

SOMETHING TO THINK ABOUT

Nothing Changes On New Year’s Day

Welcome to the January 2023 newsletter from the NPDA! There is strength in our growing numbers, and we’re on the move in furthering our mission: “To advance our industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing Powersports customer base.”

Can’t Miss NPDA Events At AIMExpo 2023

AIMExpo 2023 is February 15-17 at the Las Vegas Convention Center. This is THE SHOW for the Powersports Industry, and it is FREE to Dealers. Here’s the LINK to all you need to know and to get signed up!

Of course, THE ASSOCIATION for Powersports Dealers is the NPDA, and we’ve got a “Can’t Miss Calendar” of recommended events at AIMExpo 2023. Please consider attending the following:

Wednesday, February 15:

• 8 to 9:15 a.m. – NPDA Harley-Davidson Dealer Council Opening Session, LV Convention Center Room #231

• 3 to 3:45 p.m. – H-D Dealers, Session #2, Room #231

• 4 to 4:45 p.m. – “Inventory Excellence” talk by NPDA Board Advisor Jim Woodruff, National Powersport Auctions, part of the AIMExpo 2023 “Disruptive Thinking” Program

• 6 to 9 p.m. – AIMExpo 2023 Industry party

Thursday, February 16:

• 8 to 8:45 a.m. – AIMExpo 2023 Industry breakfast

• 9 to 10:30 a.m. – NPDA Annual Update, Room #231

• 2 to 2:45 p.m. – “MIC Dealer Advisory Council Panel” featuring NPDA Founding Directors

Bob Althoff & Kim Harrison, part of the 2023 “Disruptive Thinking” Program

• 5 to 5:45 p.m. – H-D Dealers, Final Session, Room #231

• 6 to 8 p.m. – Dealernews Top 100 Dealer Salute

NPDA Is All In For AIMExpo

The National Powersports Dealer Association is all in for AIMExpo in Las Vegas in order to advance our industry. NPDA even offered a free webinar “aimed” at getting Dealers ready for the 2023 AIMExpo. Hosted by NPDA founding board member George Gatto, Dealer Principal of Three Rivers Harley-Davidson & Gatto Cycle ShopPowersports in Pittsburgh, this ZOOM program features Cinnamon Kernes, Vice President & General Manager of Events for the Motorcycle Industry Council, along with Jim Woodruff, an NPDA Advisor and CEO of National Powersport Auctions.

Unfortunately the timing overlapped with at least one OEM business meeting... So if you missed joining in, thesession is now archived and available for viewing at your leisure.

The

National Powersports Dealer Association

435 S. Washington St, Falls Church, VA 22046

Phone: 1-844-673-2266

Email: info@npda.org

www.npda.org

Auto Dealers have an industry voice – the National

Auto Dealers Association

Boat Dealers have an industry voice – the Marine

Retailers Association of the Americas

Motorhome Dealers have an industry voice – the

Recreational Vehicle Dealers Association

Who is YOUR voice in the Powersports Industry?

THE NATIONAL POWERSPORTS DEALER ASSOCIATION

Just Something To Think About ...

“Nothing changes on New Year’s Day ...” - U2

The song “New Year’s Day” was about the Solidarity movement in Poland, but the Irish rock band’s anthem points out that just because the calendar changes, things happening at the end of one year are still going on at the beginning of the next, good and bad.

We know it, too. December 31 falls in the winter, and so does January 1. Starbucks is open New Year’s Eve, as well as New Year’s Day. And for you sports fans, the NFL playoff race was heating up at the end of 2022, and is still hot in the early days of 2023.

Last week the NFL was a topic on the minds and in the hearts of many with the horrific injury suffered by 24-year-old Damar Hamlin of the Buffalo Bills. In the Bills’ January 2 Monday Night Football game against the Cincinnati Bengals, Hamlin suffered cardiac arrest. He was given CPR on the field and rushed to the hospital; yesterday, he returned home to Buffalo.

The situation for Hamlin and his family has been horrific, and continued prayers are sought as he recovers.

A silver lining in the events of what happened to Hamlin was an outpouring of help for a charity he supports that provides toys for underprivileged kids. Prior to his injury, Hamlin’s goal was to raise $2500 for the organization. In the first 24 hours after Hamlin was hurt, the fund had grown to more than $4 million; it now is at more than $8 million.

In recent months our Powersports family suffered two significant tragedies and the NPDA and others rallied to raise funds to provide help.

Donations are still being accepted to help employees from two Powersports Dealerships, Bumpus HarleyDavidson in Memphis, Tennessee, and Coleman PowerSports in Falls Church, Virginia. Details, including how to help, can be found on the links below:

Bennard Family Fundraiser: www.gofundme.com/f/please-help-the-bennard-family

Arenz Family Fundraiser: www.gofundme.com/f/rfqpps-family

What the Hamlin, Bennard and Arenz tragedies point out is that the need to help others never goes away regardless of the day, week, month or year, Also shown is that when people join together to do good, the impact grows more powerful with each new individual added to the cause.

This is why the NPDA works so hard to gain members – strength in numbers. As we move farther into 2023 you will see us continue to grow, one Dealership at a time, and as we do our impact on the Powersports industry and the lives of others will grow, too.

BUY AND SELL WITH NPA ALL YEAR LONG 2023

NPDA Partner Profile:

Performance Brokerage Services

Performance Brokerage Services is North America’s highest volume dealership brokerage firm, specializing in buy-sell activity for powersports, automotive, RV, marine, commercial truck and equipment dealerships. With more than 25 years of experience, 700 dealerships sold and a 90% closing rate, the family-owned company is governed by an unwavering commitment to integrity and ethical conduct.

The following questions were posed to George C. Chaconas, the head of the National Harley-Davidson and Powersports Division for Performance Brokerage Services:

Business Summary: We simply operate differently.

• We understand the decision to sell is often emotional and we take a no-pressure approach.

• With no upfront fees, retainers, nor reimbursement of costs, we are paid a success fee only after you are paid.

• Our engagement agreements are fair, straightforward, flexible, and with no fine print.

• We do not hoard listings to build an inventory.

• We work hard to accomplish the goals of our clients.

Headquartered in Irvine, California, and supported by 8 regional offices in Utah, Texas, Illinois, Ohio, Florida, Virginia, New Jersey and Canada, clients benefit from national exposure with local representation… our access to qualified buyers is unprecedented. As trusted and respected experts in the field, the company utilizes an extensive network of industry related attorneys, accountants, hundreds of registered buyers, and longstanding relationships with various vehicle manufacturers.

Business Mission Statement:

1) Befriend your client

2) Lead your client with your expertise

3) Put your client’s interests ahead of your own

4) Under all circumstances, do the right thing

5) Commission will follow

We pledge to do it right, every time, one client at a time.

Why Is Performance Brokerage Services A Partner

Of The NPDA? After 25 years of experience in multiple dealership industries, we have witnessed first-hand the tremendous value that strong associations like NPDA contribute to the success of their dealers. It was natural for us to partner with NPDA as we share similar values and are committed to representing the dealers’ best interests.

Our goal is to provide dealers with our industry experience regarding the buy-sell process and market conditions to help guide dealers through acquiring dealerships or planning their exit strategies.

How

Can NPDA Members Best Benefit From Our Partnership With Performance Brokerage Services?

Exclusive to NPDA Members, we provide a complimentary estimate of value on your business so that you may decide when is the right time to explore a sale. By aligning ourselves with experts who specialize in estate and succession planning, as well as CPA’s, attorneys and wealth management firms familiar with the powersports industry, we can help you develop a custom-tailored and comprehensive exit strategy that will accomplish your unique goals.

AIMExpo Booth #4078

Headquarters: Irvine, CA

Year Founded: 1994

Number of Employees: 28 performancebrokerageservices.com

AIMEXPO 2023 Stacking The Deck For Las Vegas

“We have five spaces left,” said Cinnamon Kernes, MIC vice president of market expansion, talking about the show floor at AIMExpo. “We have an opportunity to potentially build more space, but it’s pretty tight, definitely tighter than we’ve seen in a very long time, so we’re excited.”

In a new video, Kernes and Kurt Whittington, MIC event operations manager, provided a thorough update about the February 15-17 Las Vegas show, currently boasting nearly 300 exhibitors.

“We’ve had Triumph, Suzuki and SSR on board for quite some time,” Kernes said, speaking about OEM representation at AIMExpo. “In the last six weeks we’ve added several more OEMs that we’re excited to talk about. Some haven’t been announced, but we’ve added Kawasaki to the lineup, we have KTM, Husqvarna, GASGAS…and we also have the Piaggio Group which includes, in case you didn’t know, Aprilia, Vespa and Moto Guzzi.”

“The show floor is almost sold out and registration is trending at an all-time high so it means hotels are filling up,” Whittington concluded.

MIC BOARD OF DIRECTORS Two Directors Re-Elected, Marc McAllister Joins MIC Board

After counting MIC member ballots last month, the MIC Board of Directors welcomed the return of directors Jeff Brown of EagleRider and Tim Calhoun of Tim Calhoun Powersports Consulting. New to the board is Marc McAllister of Tucker Powersports. He will assume the seat recently vacated by Nicole Allen of Comoto Holdings.

This year’s MIC board includes representation from across powersports: Chairman Chuck Boderman, American Honda Motor Co., Inc.

Vice Chair Bill Jenkins, Kawasaki Motors Corp., U.S.A.

Secretary/Treasurer Jim Woodruff, National Powersport Auctions

Derek Brooks, Yamaha Motor Corporation, U.S.A.

Jeff Brown, EagleRider

Tim Calhoun, Tim Calhoun Powersports Consulting

Kerry Graeber, Suzuki Motor USA, LLC

Robin Hartfiel, Dealernews

John Hinz, KTM North America, Inc.

Erik Larson, Piaggio Group Americas

Joey Lindahl, Polaris, Inc.

Rod Lopusnak, Triumph Motorcycles America

Marc McAllister, Tucker Powersports

Shawn McLean, BMW Motorrad USA

Jeff Proctor, BRP, Inc.

A complete news release can be read in the MIC’s online news section

PORSCHE TAYLOR TALKS TO TIGRA TSUJIKAWA

We had the opportunity for two of the powersports industry’s top community builders to talk shop at last year’s AIMExpo. Tigra, who was instrumental with the Riders Of Kawasaki community before she went to AMA to orchestrate a couple global women’s conferences, was helping Dealernews, NPDA and The Lilly group with their show efforts, when she had the opportunity to meet one of her heroes, Indian Motorcycle Ambassador and pioneering publisher, Porsche Taylor:

I have the awesome chance to speak with Porsche Taylor... Porsche, please introduce yourself.

Okay, I am Porsche Taylor, owner of Black Girls Ride magazine. We started our magazine in 2011. So this is our 11th year. We built quite a motorsports community of female riders.

What are you up to now? What are some of your current projects?

Wow, I’m excited. From a personal standpoint, I am an Indian Motorcycle Ambassador, and I also work with Polaris Slingshot. I do an educational series as Black Girls Ride across the nation in different locations where we educate women on long distance riding. Our goal is to have them ride outside of their comfort zone. We want them to be prepared… When you’re prepared, there’s less anxiety to ride. So that’s been our focus.

We produce different events as well. We have our annual ride to New Orleans for the Essence Festival, where we take 300 women from all over the country to New Orleans, and it’s the best party of the summer. And then we’re also

doing the Beautiful Bikers Conference, which is always the weekend before Thanksgiving. In 2022 it was in Long Beach, California.

Great. Is there more information I can get on the magazine and events?

Absolutely. You can get all the details for our events at BlackGirlsRide.com and then the Beautiful Bikers website will be revised soon.

Your events are fantastic and I’ve always wanted to ask you, What inspired you to go this route to spread the word about motorcycling and working with women helping us all along and get into a larger community?

Well, what I wanted to do was turn my passion into profit, to be quite honest! I have a passion for biking, I absolutely love riding, and I’ve come to love riding long distance. Initially, when we started Black Girls Ride magazine, it was because the face of motorsports didn’t quite look like me. Instead of complaining to different outlets, I decided to start my own community and be the change that we wanted to see. I’m excited that over these years, we have become instrumental in changing the face of motorsport. You’re starting to see OEMs include people of color in advertising and marketing. You’re starting to see women in general, getting more and more support from the industry. We just wanted to put a face on motorcycling that wasn’t traditional.

I think you’ve accomplished that. And as part of acknowledging that accomplishment, you’re one of the Dealernews Top 100 Women In Powersports.

Oh man, that is such an honor. I have to say, the list is full of so many dynamic women. It’s almost overwhelming to be in a room with that many women who have made such strides in motorsports. I’m on a list with a lot of my heroes, from Sarah Schilke, who gave me my first opportunity in motorsports. And Erin Sills, who’s just an incredible racer. Joey Lindahl who is a great advocate for women riders through her jobs at Polaris… There’s just so many dynamic women that have done everything they can to further the cause of women… to help create opportunities for other women in motorsports. Alisa Clickenger is another one — She’s amazing with the rides that she puts together and the community that she fosters.

So what can we expect from you and where are the most exciting things coming up?

We’re going to be all over the country educating women in different cities, and we definitely want to invite you to come out to the Beautiful Bikers conference. Our goal is to show women that there are opportunities for them to work professionally in motorsports. Whether it’s becoming a brand ambassador, becoming an MSF instructor, learning how to do mechanical work on their own bikes, just broadening their horizons when it comes to powersports.

You can find us online at BlackGirlsRide.com and on all social media sites including Twitter, Facebook, TikTok… and just about any other outlet.

Tricia Szulewski — Editor, Women Riders Now

Tricia has worked full-time in the motorcycle publishing industry for more than 21 years as Creative Director, Photographer and Staff Writer for TAM Communications, publisher of numerous retail print motorcycle magazines, including American Iron Magazine, Motorcycle Tour & Cruiser, RoadBike, Motorcycle, Garage Build, and more. Tricia has written hundreds of stories for all of these titles, from motorcycle reviews to gear reviews, tech and how-to installs, riding skills, and road trips. She began sharing her stories and photos with WRN in 2014 and today heads up the editorial department as WRN’s Editor.

Shayna Texter-Bauman — AFT SuperTwins Racer

History maker, inspirational figure, role model and possibly the most popular rider in all of dirt track racing. Texter became the first female to win an American Flat Track Main Event with her GNC2 triumph at Knoxville Raceway in 2011. Since then, she went on to become the winningest rider in AFT Singles history. At the 2019 Texas Half-Mile she and her brother, Cory, became the first siblings to earn AFT Main Event victories on the same day. Texter-Bauman joined her husband, Briar Bauman, on a works Indian FTR750 in the premier Mission SuperTwins class in 2022.

Valerie Thompson — Land Speed Record Holder

The World’s Fastest Female Motorcycle Racer and a 10x land speed record holder with membership in the Sturgis Motorcycle Hall of Fame as well as eight 200 MPH Clubs and one 300 MPH Club, Valerie is often referred to as “America’s Queen Of Speed.” Consistently ranked as one of the World’s Top 10 Fastest Motorcycle Racers, her relentless quest to become the world’s fastest motorcycle racer by breaking the current world record of 376.363 mph (605.697 km/h) is the focus of the upcoming land speed racing documentary film, “Rockets and Titans.”

Sofi Tsingos — Motorcycle Missions Project Manager/GT-Moto Owner

It has been about four years since Sofi started working in the garage full time. Before that, the certified BMW, Ducati and Triumph technician worked in mainstream service departments for several years, as well as a welder, fabricator, body work and paint. Now, with ingenuity and high-quality materials, she and her father George hand-build motorcycles, cars and good-ol’-fashioned parts. Through their charity & community outreach, they work to promote a positive, all-inclusive motorsports culture.

Tigra Tsujikawa — Rider

Long-time rider Tigra’s career spans three decades and includes stints with Kawasaki helping launch the ROK community, Fox Racing, AMA, Advanstar and the Sturgis Motorcycle Museum & Hall Of Fame. During her time with the AMA, Tigra managed the International Women & Motorcycling Conferences, Vintage Motorcycle Days and the annual Hall Of Fame induction ceremonies. She later was the Engagement Marketing Director for Advanstar to develop rider outreach programs for the International Motorcycle Shows on the consumer side and engage dealers to attend Dealer Expo.

Jean Turner — Journalist/Photographer/Copywriter

A self-described lover of coffee, a twister of throttles, and scribbler of stories. Jean has spent more than 15 years in the powersports industry as a freelance writer, photographer and content creator. She’s also spent time as a staffer for industry publications Cycle News and Dirt Rider. Most recently she launched Cross Rutted her own YouTube Channel dedicated to her passions in life — motorcycles, travel and storytelling: www.youtube.com/@CrossRutted

Personnel Files

CULTURE SHOCK!

5 Pro Tips For Creating Positive Culture

In the November issue, Eric Anderson “confessed” that culture eats strategy. He paraphrased Peter Drucker’s 1954 book. The Practice Of Management, which suggests no matter how good your strategic plan may be, it won’t be effective unless the employees buy into the same business culture. This can be particularly true in the passion-driven powersports market! What Anderson and Drucker didn’t define in that November column is what is company culture?

Company culture refers to the attitudes and behaviors of a company and its employees. It is evident in the way that people interact with each other, the values they hold, and the decisions they make. In some cases culture can even be seen and felt by customers. Conversely, a toxic culture can destroy your company from within. Company culture encompasses a variety of things, including work environment, company mission, leadership style, values, ethics, expectations and goals.

Note: a unified culture is the common vision of all members of the team — not solely your vision. Ask employees to anonymously or describe your business in one word. What word would they use to describe your dealership or company? Fun, Challenging, Friendly, Engaging, Rewarding, Flexible, Supportive, Exciting, Caring, Family, Professional, Busy, Fast Paced, Teamwork, Motivating, Positive? It’s the social operating system that influences how your employees work with each other, customers, and the community. It has both the potential to help a company thrive or cause it to suffer.

If you’re an owner, GM or even HR, part of your job should be to work on improving your company culture. However good company culture doesn’t happen by itself. It takes some planning and effort. In my 30 years in the industry I have seen companies with amazing culture ruined by leadership. I have experienced Fun, Challenging, Engaging, Family, Teamwork culture and sometimes all of those at one company. Rather than focus on what went wrong, let’s talk about some best practices to improve workplace culture.

1) Build Strong Relationships With Employees

You can even start this list without leadership being at the top of the list. Leadership is the foundation for a meaningful employee experience. Leaders play a big role in shaping culture. If the link between leaders and employees is weak or negative, employees will be disconnected from other aspects of culture as well.

Here is a pro tip: get to know your employees on a personal level. Leaders who talk “with” employees instead of “to” employees elevate the employee experience and help form the basis of a good workplace culture. When this happens, employees feel more appreciated and supported, and feel like they belong in the organization. Make sure your department managers/leaders know how to mentor and motivate their employees, instead of just being their boss.

2) Connect Your People To A Purpose

Connecting employees to a purpose is a powerful way to improve workplace culture. Remember that purpose is different from mission, strategy, or values. Mission is what you do. Strategy is how you will meet your goals. Values are behaviors you want your employees to live by. But purpose is why you do all of these things. Your mission, strategy, and values are all secondary to your purpose.

Another strategy is to help current employees see how their work contributes to the organization’s purpose. The best way to do this is to communicate it clearly and often. When employees see reminders of their organization’s purpose throughout the workplace, they are 30% more likely to believe their organization inspires employees to work towards a common goal.

Connecting both current and potential employees to your organization’s purpose is a critical step to improve workplace culture.

3) Encourage Employee Recognition

You don’t need to be Peter Drucker to know nothing can increase workplace culture more substantially than employee recognition.

How do you define recognition? There is a difference between “appreciation” and employee “recognition.” Appreciation is feeling valued for one’s unique point of view, attitude, talents, and contributions. Recognition, on the other hand, is the action of showing appreciation.

When employers regularly show appreciation for their employees, a lot of good things happen. One of the positive things is rising employee engagement. While I was researching this topic i learned that 78% of employees say they are highly engaged when they feel strong recognition from their organizations. Compare that to just 34% of employees who feel highly engaged in companies with weak recognition.

Recognition also carries many other benefits as well. Like attracting talent, retaining talent, increased job performance and stimulating more innovation. It’s such a vital component to building or improving workplace culture. I encourage you to google search for creative ways to show employee appreciation.

4) Open Up Transparency And Communication

An important measure of the heart and soul of a company’s organizational culture is the way its people communicate with each other. It’s not only the content of the communications,

it’s the way leaders and teams choose how to communicate sends a message in itself.

One of my favorites and the approach I practice myself is more of a team approach to leadership… one that includes more transparency and feedback. Transparency is a business strategy about communication that applies to the entire organization, not just to upper management or decision makers.

What’s the advantage of a team approach to transparency?

It deals with not only how leaders interact with employees, it describes how all leaders and employees can communicate more openly with each other to breed more trust throughout an organization. This openness leads to greater collaboration, mentorship, and inspiration. Just watch the show Ted Lasso on Apple TV, for a prime example of team approach to leadership with transparency and communication.

On the other hand, companies that held back and failed to communicate had fewer positive feelings. Even worse, less than transparent organizations risk damaging their cultures and losing good employees. When transparency is not part of a company’s goals, the culture suffers.

Departments can foster transparency by holding an honest team review once a month or after an open house, or events, where team members can talk about success and failure as a team—without singling out individuals. Sharing honest, critical feedback with each other drastically increases the odds of having a psychologically safe company culture.

MIJ Industry #PROfiles

Dealernews is honored to work with Motorcycle Industry Jobs to recognize the people who make up this great industry. “When you start reading the Industry #PROfles, you will notice that 80-90% of them get their start at a motorcycle dealership,” says MIJ founder Alex Baylon. “The dealers are on the front lines and have always been the heart and soul of the industry. Without motorcycle dealerships, most of us wouldn’t be where we are today, so part of our message is always going to be ‘support your local motorcycle shop.’”

In addition to recognizing industry pros, Dealernews is also working with MIJ to create a job ticker tape of the latest positions opening in the industry at the Dealernews.com site. Check it out at: www.dealernews.com/Industry-Jobs

“Tell us your story,” adds Baylon. “We would love to feature you! Click here to fill out the questionnaire: www.motorcycleindustryjobs.com/industry-profiles/

5) Give teams the autonomy they seek

Give your department managers autonomy. Giving team members this kind of self-governing power is one of the keys to building a culture of teamwork and contribution. Rather than having them micromanage their teams (like setting goals for instead of with them), but by setting the tone and expectations for how the teams function, leaders can build great teams that encourage autonomy.

Teams don’t always need to be told what to do. They need guidance. Good leaders know how to inspire, mentor, trust, and connect with their teams. They know how to get to know and treat their team members as people.

In the typical work environment, it’s important for team members to influence the direction of ongoing projects and assignments. If teams can’t set their own goals, make important decisions, and decide how to manage projects without constant leader direction, then they will feel less likely to collaborate together and share ideas.

It’s time to build your culture!

Building and improving your workplace culture does not happen overnight. It takes a commitment to understand your current culture climate and then implement the types of strategies that will be most effective in improving the culture in your organization. As mentioned, the formula for success is different for everyone.

But keep in mind, building a culture of engaged, productive, and happy employees beats the best failed strategy!

MotorcycleIndustryJobs.com founder Alex Baylon has been hiring and firing people in the powersports industry for 25 years.

Currently with a major distributor, he has also been with Dragon Alliance, Ceet Racing, MX GP Services in Europe, Acerbis USA, Motonation/Sidi Boots and Scott USA. He started MIJ as he saw a need in the industry for people who are passionate about the motorcycle industry to have an employment outlet. The motorcycle industry like many others has always recycled employees from one company to another and it has always been done by word of mouth. MIJ allows companies in the industry to post their openings and give others in and out of the industry a chance to apply and insert new blood and fresh ideas in the many opportunities in the motorcycle industry.

Confessions Of A Customer®

THE GOOD, THE BAD AND THE DOWNRIGHT UGLY!

Remember the old Spaghetti westerns with the tumbleweeds blowing through desolate ghost towns? Does this describe your dealership these days, but without the bitchin’ musical score? Do you have all the trickiest new moto products parked, posted and parlayed into artful displays just collecting dust because there is no floor traffic? Have your customers’ smart phones become their two-dimensional retail space instead of old-fashioned 3D brick & mortar dealerships? It is the wild west out there from the look of bankruptcies and mergers in the retail chain store world. That’s not good… it is bad and downright ugly!

It isn’t just the powersports industry. Even more social sports such as hiking, skiing, mountain climbing and general outdoor activities are experiencing challenges with slow floor traffic these days. Outdoor activities are up, but brick & mortar retail activity is flat or down. Have e-commerce giants behaviorally modified the way our customers are thinking and shopping? Damned right they have! Between the industry-specific dotcoms, Amazon and Craigslist, floor traffic to your “destination dealership” has likely dwindled tremendously. So, what does it take to preserve and protect what’s left of your customer base and maybe even get some of those older customers to come back occasionally?

There is only one answer for a store like yours: Make it worth the trip!

Heck, even museums these days are re-inventing themselves to be more interactive with action displays and things to TOUCH. The good news is that the Internet can’t deliver touch, smell and taste via wi-fi or an ethernet cable. It can only deliver visual images and audio sounds. Think of this as one of those Sergio Leone shoot-out scenes between Clint Eastwood, Eli Wallach and Lee Van Cleef. The eyes dart back and forth, music comes to a crescendo and then you slap leather to see who the last man standing is.

You, Mr. Store Owner, can outdraw the bad guy by delivering all 5 of the human senses (not that we encourage tasting tires, but some of us do miss the smell of fresh rubber and chain lube in the morning). An electronic “smart” device can only deliver 2 senses (sight and sound). So how can you specifically take advantage of your strengths and draw more customers into your business?

Can’t Beat Them? Then Join Them!

Stop focusing on just floor traffic. It’s important, but you don’t always have to have walk-in traffic to make a fist full of dollars. You can ship UPS boxes just as easily as anyone else… if you position yourself as the local source of expertise and product selection. Sell online, too… or at least train your parts managers to add the phrase “… and we can ship it to your house” every time they utter the classic words “We can order it for you.” Think “local” and steal the business back from “global.”

Bump Up Experiential Experiences!

You are taking for granted what is already happening in your store daily. Yep. If you “packaged and promoted” your sales and tech staff as local celebrities by providing “popup classes and clinics” about the most basic of topics, you would most certainly attract more people. Maintenance 101, touring preparation, etc. are all draws. How about Dakar Rally and MotoGP viewing parties in the dealership, complete with a visit from Scot Harden and Valentino Rossi? Okay Harden is probably riding the Nevada 200 about now, but the Rossi guy is out of work.

The trick is to “invite” prospective customers, families, and friends to attend these events in the store… or even join in on skype. Promoted events can be successful even with a small number of attendees because those not attending should be made to feel left out. Consider recording these events and posting them on your own YouTube Channel or Facebook Live — become a free local University of Motorcycling center. This will bump your SEO (search engine optimization) relevance if you keyword the event videos properly. Then you will be more easily discovered locally when someone Googles “motorcycle racing” near your geo-location. If you don’t know how to use keywords, then take an online tutorial.

Add More Human Interactions!

Maybe you’re not into the dating scene, but at least allow people to hang out in your store. On the other hand, maybe an MSN (Motorcycle Single’s Night) mixer would work in your dealership? Your staff also needs to increase the level of interaction with every customer that walks in. Do you notice how every customer walking into a sushi restaurant is greeted in Japanese? Start talking with the customers who are still subscribing to old fashioned retail visits… and speak “moto” to them when they walk in! They will cognitively notice a difference from shopping on their phones or tablets. This is way more fun!

Make Your Store Move!

Static product photos are also available on BigBadBobsDiscount.com website, so what’s going to make you different? Catch the human eye with movement. Employ sequenced lighting or rotating helmet displays for the most premium head jewelry you have for sale. Customizable TV screens from MotoTV (mototvnetwork.com) provide action entertainment, selected product info and a moto news tickertape feed all on one screen. Have your own staff move around more instead of standing behind the parts counter — humans moving around adds to excitement, plain and simple.

Become Technical!

Customers don’t know what they don’t know. Promoting the clinics helps them realize that. Like our former president once said, “Who knew health care could be so complicated.”  Give your staff more technical name tags: “Bill Smith, Suspension & Ergonomics Expert” makes for a much more intriguing conversation starter with a customer. Apparel, Driveline, Seating, Tire/Wheel, High Performance, ADV, Touring and Singletrack experts will increase dwell time of customers who begin to realize they need more help than they thought when they walked in 10 minutes ago.

Become Conveniently Accessible & Relevant

How can you become more accessible geographically, during off-hours and technically? Are you going OUT to where your customers are? Stop waiting for them to come to you! Do it physically, with promotions and contests or digitally in social media, but stop hiding behind your counter waiting for the saloon double doors to swing!

Consider an online “tech chat” or ordering function beyond normal business hours… the e-tailers do it! A local Millennial may be able to provide this to your store from his smart phone in the evenings and weekends. Think outside of your “brick & mortar box” to elicit more business from all directions — not just door swings.

Ask the next customer to walk through your door how you can make their “trip” to visit your store more valuable. If they feel you “care” enough to ask this question, chances are they will provide you with an informative answer and continue returning to your store. Stop the “hang and hope” syndrome and add excitement, action, interaction, and conversation to the dealership experience… and watch things begin to turn around as you make more customers’ experiences worth the trip.

The alternative is ending up in boot hill while the bad guys get the girl, grab the cash and ride off into the sunset as the music swells!

FOUR WHEELERS HIGHLIGHTED

In addition to expanding the show floor to 250,000 sq./ft., AIMExpo 2023 has also broadened its focus to include the ATV and side-by-side segments. To highlight the growing category there will be a four-wheel feature on the floor showcasing some of the latest products and vehicles in the category.

“Dealers are the lifeblood of our industry,” said Andre Albert, director of marketing and events at the Motorcycle Industry Council. “Manufacturers know that the best way to help businesses grow and thrive is to connect, inperson, with those who represent their products daily to customers… this is particularly true in the UTV business.”

Established brands like DragonFire, QuadBoss and System 3 are all prominently on display, in addition to some new players entering the game, ranging from Atturo Tire (Booth #4099) to TGB (Booth #9038) and Torque Off-Road (Booth #9015).

ATTURO TO ROLL OUT TRAIL HAZARD PROGRAM AT AIME

“We are the only tire company in the powersports industry to offer a ‘Trail Hazard’ protection program to cover both on- and off-road use,” notes marketing manager Joe Gomez. “We will be showcasing it at the AIMExpo in Las Vegas coming up February 15-17th.” This protection is provided by Atturo at no additional charge to the consumer and is available with every new Atturo Trail

Blade SXS tire. Coverage applies to use on any surface — pavement, rocks, trails, sand and open fields.

“Our tire construction and tread design help reduce punctures… The Trail Hazard program takes that strength and confidence even further,” explains Michael Mathis, President of Atturo Tire. “It covers the cost when that unfortunate damage to a tire from off-road use occurs. If one of our Trail Blade SXS tires is popped on a rock on the trail, we will replace it. No other brand stands behind their UTV tire like Atturo. We want our customers to enjoy their time outdoors without worrying about the cost of an unexpected tire repair or replacement.”

Better still, there is no registration or warranty paperwork: “The Trail Hazard protection attaches to every new Trail Blade SXS tire automatically,” adds Mathis. “There is no registration required. Consumers simply need to keep their original proof of purchase and installation.”  In the event of a claim, Atturo’s customer service team is ready to help. Full Trail Hazard™ Terms, Conditions and Limitations can be found at atturo.com/trailhazard

See Atturo in the New Product Showcase at AIMExpo or in Booth #4099

TGB RETURNS

Believing it was time to “Play Different”, Shakeel Jiva, President of Tiger Powersports, was looking to add a line. But instead of bringing in a couple units, he has become the U.S. source for Taiwan Golden Bee. “I met Lucy Hsiao (TGB export sales) in the midst of the pandemic in 2020 and after researching TGB history and products, I was very impressed. TGB is ranked top 3 ATVs in key Asian and European markets and has UTVs ready to launch. So I decided to import TGB in the USA.”

Good choice! “Response to our first batch of ATVs — 2 containers worth — was great,” says Shak. “Our current dealers were very impressed with the quality and performance of TGB units… and potential dealers have been asking about them.”

Get all the answers from Shak in  Booth #9038 during AIMExpo.

A LASTING LEGACY

The off-road motorcycle racing community has more than its fair share of champions that include Malcolm Smith, John Penton, Dick Burleson, Scott Summers, Scot Harden, Rodney Smith, David Knight and many others. They left a gift or legacy of a very popular sport for current and future generations of competitors to enjoy. They inspired me to take up riding enduros for a time in the mountains and foothills of Northern and Central California but most importantly they fired up my passion for trail riding with family and friends. Often those outings included riding Forest Service trails and at certain state vehicular recreation areas such as Carnegie and Hollister Hills SVRAs.

When closures on some of those public land trails started to occur in the late 1980s due to restrictive land use legislation, I redirected some of my enthusiasm towards finding a way to keep OHV use from being listed as an “endangered” form of outdoor recreation. Like my racing heroes, my land-use career started by searching for off-road “advocacy” champions. Heroes I could learn from and partner with on strategies and efforts to avert what seemed to be certain doom for the powersports industry and their customers – which included me!

Little did I know unlike racing, there was not a large cadre of seasoned OHV advocates. More like a small group of folks that could all fit around one table at any McDonalds or Burger King! Fortunately, I found a seat in the corner booth with Clark Collins who had just recently founded the BlueRibbon Coalition. I flew to Salt Lake City to meet him and the board to learn firsthand what could be done.

In 1990, I decided to join the team at BRC where I honed my political and policy skills under Clark’s mentorship. In those formative years, I often worked with the organization’s attorney, Paul Turcke, on key legal battles at the national level.

Since a lot of my OHV work at BRC was centered in California, it did not take long for me to meet another OHV advocacy icon, Ed Waldheim. It was Ed who was instrumental in pushing for the legislation that launched the CA OHV Program in 1972. Ed was also a mentor and friend who taught me the value of never giving up on an issue, engaging with decision-makers, leading by example and finding/presenting solutions… kind of like having Dick Burleson teach you timekeeping for an Enduro or having Scot Harden show you how to read a Dakar Rally roll chart!

Ed and Clark are the real champions of off-road recreation. Their effective and passionate advocacy for OHV recreation is one reason that the powersports community has a seat at the table in Washington D.C. and in many state capitols to this day. Sadly, both of my advocacy heroes passed away within a week or two of each other during the 2019 Thanksgiving Day and Christmas holiday season.

However they gifted us with a legacy of continued access to public lands for current and future generations of off-road enthusiasts. Their early efforts still pay tangible dividends to the aftermarket, OEMS and dealers who sell OHVs and aftermarket supplies.

This New Year let us all resolve to leave a similar legacy so that outdoor recreationists can continue to enjoy our sport for many decades to come.

Don Amador has been in the trail advocacy and recreation management profession for almost 29 years. Don is President of Quiet Warrior Racing/Consulting. Don served as a contractor to the BlueRibbon Coalition from 1996 until June, 2018. Don served on the California OffHighway Motor Vehicle Recreation Commission from 1994-2000. He has won numerous awards including being a 2016 Inductee into the OffRoad Motorsports Hall of Fame and the 2018 Friend of the AMA Award. Don currently serves as the government affairs lead for AMA District 36 in Northern California. He may be reached via email at: damador@quietwarriorracing.com

Plea se tread l ig htly a nd t rave l onl y o n rou te s an d in are as des ignated ope n for m otor veh icle us e.

R espe

THE FUTURE OF OFF-ROAD/BAJA/ DESERT RACING

Handstands @100mph’s Mission To Revitalize The Sport

Those keeping score may have noticed my editorial contributions to the pages of Dealernews over the past year were spotty, at best. Several reasons factor into this. First and foremost, I’ve been swamped moving my home and business for the last 40 years from SoCal to Idaho. Those who have made similar moves know how challenging it is, especially those with decades of accumulated cr@p to account for. I’ve also been busy hosting events like the Nevada 200 Trailride, servicing my consulting business, and, more recently, having knee replacement surgery (an occupational hazard of 50 years of off-road motorcycle racing). All this aside, one of my most rewarding undertakings this past year has been working with Johnny Campbell to expand the Handstands @100mph Baja/Desert Off-Road Motorcycle Racing initiative.

Handstands @100mph is a labor of love undertaken by the two of us. Given our background in the sport and all it has given us, we strongly desire to see this type of racing flourish. Our mission is to draw attention to longdistance off-road desert racing, honor its history and past champions, promote the sport to a younger generation, recharge and reinvigorate participation. Specifically, we are talking about SCORE events like the San Felipe 250, Baja 500 and Baja 1000: BITD events like the Parker 250, Vegas-to-Reno and other major long-distance desert racing events like The Mint 400, AMA’s National Hare & Hound series, rallies like Dakar and desert motorcycle racing in general.

Our inaugural Handstands @100mph event held in 2021 was well attended and featured dozens of past champions and legends in the sport, including the most extensive collection of iconic desert race-winning motorcycles ever assembled. For 2022 we expanded Handstands to honor the racing organizations, clubs, and people who are the backbone of the sport. See the November issue of Dealernews: https://issuu.com/dealernews/docs/issue_11_ november_d4893c58be9a40/68

We started with a reunion at the amazing Blackmore Ranch in Murrieta, followed by an AMA-sanctioned Dual Sport ride in the Ocotillo SVRA, where we proudly hosted one of only a handful of events for organized group rides ever permitted inside the SVRA. While implementing our Handstands @100mph initiative, we have engaged with racing organizations/promoters, OEMs, aftermarket companies, race teams, racers and fans of the sport, soliciting feedback, encouraging conversation, and hopefully providing inspiration to grow the sport.

After two years of hard work, we are proud to say we see some progress and renewed interest from those involved in the sport. If nothing else, we’ve drawn attention to the value Baja/Desert motorcycle racing offers as a sales and marketing platform. We’ve also attracted a lot of coverage by the press and the racing organizations to the extent that SCORE recently invited yours truly to serve as Grand Marshall at the 2022 Baja 1000, the first time ever that SCORE selected a motorcycle racer for such an honor.

SCORE followed this up with extensive coverage of its motorcycle classes in its latest issue of the SCORE Journal. Best In The Desert is also pushing the motorcycle classes hard, including bringing back their World Hare & Hound Championship, and the Martelli Brothers continue to push the boundaries for desert racing promotion through their iconic Mint 400 event (and new California 300 race). Add in the growing interest and coverage of our American riders in international desert rallies like Dakar, and we are starting to move the needle in a positive direction.

But even though we are seeing renewed interest in this racing segment, we still have a long way to go to bring it back to its glory days of the late 70s, 80s and early 90s. Based on the feedback we’ve received, and our own experience in the sport, here are a few suggestions Johnny and I want to share in laying the foundation for future growth:

OEM Involvement: There is no question that we need to get the motorcycle manufacturers involved in Baja/ Desert Racing for it to draw the attention of the media and the racing public at large. Back when this form of racing was at its peak, we had factory involvement from brands like Honda, Husqvarna, Kawasaki and KTM. We need the OEMs to get involved again. To do so, we must demonstrate that we’ve greatly improved the safety protocol and emergency support for all racers. Kurt Caselli’s tragic death at the Baja 1000 and Danny Hamel’s death years before at the Baja 500 sent shock waves through the OEM ranks, ultimately leading to them scaling back the factory efforts. Getting the OEMs back will require a concerted effort by all parties involved and for the promoters to demonstrate adequate safety measures are in place.

Fortunately, some great work has already been accomplished in this area. SCORE is leading the way with dedicated air medical support, GPS tracking, controlled

speed zones, medical staff, and an evacuation plan for anyone injured during their events. More work and refinement need to be done, but we are already far ahead of where we were just a few short years ago. We are very close to providing an effective safety net to protect riders in the event of a major crash or incident. Coordination between the promoters and a group like the Caselli Foundation may solve this problem to everyone’s satisfaction. Certainly, satisfy OEMs’ concerns that their riders are protected as much as possible, given the inherent danger of any form of motorcycle racing.

Sanctioning Body & Racer Accreditation Program: To draw international riders requires the current U.S.-based promoter groups to work with an international motorcycle racing federation to set standards and competition protocols for racers to compete. Because SCORE and BITD races include four-wheel and motorcycle classes racing simultaneously, a certain level of experience and skill is required. For international insurance carriers to stand behind these racers, a sanctioning body must set the standards for competition.

Expanded Media Coverage: This includes live streaming of motorcycle classes during these events. With SCORE and Martelli Bros leading the way, great strides have been made in this area. This includes investment in Live Streaming and expansion based on the advent of Starlink. The Starlink network’s enormous capabilities for live Internet broadcasts from practically anywhere on the planet closes the technology gap and makes it possible for expanded coverage of motorcycles at any long-distance off-road event. Best In The Desert is also making efforts to provide live coverage of their events and hopefully will include motorcycles. And with Martelli’s partnering with King Of The Hammers recently, maybe we will even see the King Of The Motos live streamed in the future? (See sidebar).

Continued on page 126

Continued from page 125

More Streamlined, Focused Series Structure: There needs to be less fragmentation and division. Too many series and races are competing for the press and the racing public’s attention. There needs to be an overarching offroad series consisting of a select number of major events in Baja and the U.S. Perhaps a U.S. series champion and Baja series champion with an overall Grand Champion for both series. Something along these lines would go a long way towards elevating the sport and provide an easy-to-understand path for marketing to promote the sports heroes and champions.

Baja/Desert motorcycle racing — like American Flat Track and Supercross — is among the few quintessentially American forms of racing and is in an exceptional class. The sense of accomplishment, challenge and adventure that Baja/Desert racing embodies are second to none! The “lone dust cloud across Chapala dry lake,” seeing the shimmering lights of La Paz after 450 miles of riding through the night, and soloing Vegas to Reno are all peak life experiences that only Baja/Desert racing affords.

Marketing is about storytelling, and what better stories/ marketing opportunities does Baja/Desert racing generate? Handstands @100mph wants to ensure future generations have their own stories to tell based on these classic events.

HAMMER TIME TV!

Did you miss King Of The Hammers getting ready for AIMExpo? Cabin fever have you climbing the walls this winter? Tune into the KOH YouTube channel and get your fix for free. “We are excited to launch our new channel — the only way to watch official King of the Hammers content,” says Hammerking Productions CEO Dave Cole.

“Right now, playlists include footage from the last few years of races to catch you up on what’s happened on the lakebed, shorts to get your adrenaline rushing, behind the scenes interviews with individual competitors… and we’re adding to the library regularly,” claims Cole. “Elevated content, a Rookie Class of 2023 series dropping soon, and the 2023 Progressive King of the Hammers Powered by Optima Batteries will be on our new YouTube.”

There is no cost to follow for free content! To watch it on your phone, Smart TV, tablet or computer, just click here and hit subscribe: www.youtube.com/@kingofthehammers_official

THE TRIPLE CROWN

United We Stand!

While Scot Harden and Johnny Campbell have been leading the charge for Baja/Desert Motorcycle racing, the Martelli Brothers and Dave Cole from Hammerking/King Of The Hammers have expanded their focus to include the burgeoning UTV market (without neglecting motorcycle racers). To that end, Cole has teamed with The Mint 400 and The California 300 owners Matt and Josh Martelli to create the “Unlimited Off-Road Racing Triple Crown Championship” — a three-race series.

“It’s time to shake things up again,” exclaims KOH CEO Cole. The announcement comes as King of the Hammers racers are undergoing their preparations for intense race action beginning the last weekend in January, of 2023. P.S. King Of The Motos returns to kick off a full week of extreme off-road racing.

“When we initially added desert classes, it was to give these Unlimited Trucks a fresh event and new course to shine on in front of our massive online audience and race fans. That had already grown to include quite a few more desert classes (including UTVs). Then when we sat down with the Martelli’s recently it became clear that what we both wanted was to propel the entire sport forward.”

Collectively, King of the Hammers, The Mint 400 and The California 300 will be the best covered series on the 2023 event schedule with unprecedented media coverage to sponsors and race teams through their combined live stream and social media channels, according to Cole. “There’s no denying that if you come and compete at these three events you’ll get more exposure and earn more prestige than with any other series next year!”

This is actually the second time that Cole has collaborated with the Martelli Brothers to cross-promote races. The two groups produced a triple crown series together in 2018 in conjunction with Crandon. This time around the promoters have expanded their offering to include the entire lineup of KOH and Desert classes. King of the Hammers will host all of the traditional Desert classes and The Martelli brothers will host all of the KOH classes at both the Mint and the CA 300.

“We’re absolutely thrilled to be teaming up with Dave and the KOH family once again,” adds Mint 400 CEO and Co-Owner Matt Martelli. “Their addition of desert classes to King of the Hammers these past few years has been great for the sport of off-road racing and they are driving excitement for the entire off-road industry!

“We want to do the same for their racers and allow everyone racing in this new points series to benefit from the amount of coverage both of our groups bring to the table. It’s no secret that King of the Hammers, The Mint, and now The California 300 are the three toughest races in America. If you can tame all three, in one year, then you will be a champion among champions!”

“If you’ve ever wanted to compete at KOH —now’s your chance. If the Mint has been on your bucket list, next year is THE year. And by all accounts the California 300 was brutal,” concludes Cole. “Anyone who can tame these three races next year deserves special recognition.”

kingofthehammers.com

Scot Harden is recognized as one of the best off-road racers ever produced by the United States. From 1971 until his final professional race in 2007 — at the age of 51 — Harden excelled at the toughest races in the world including the Baja 1000, Baja 500, Las Vegas 400, Mint 400, Dakar, B to V and the ISDE. He is a Desert/Baja specialist and the first American to win an African Raid Rally. He also possesses an impressive executive management resume as a brand builder, race team manager, sales professional and product planner with such companies as Husqvarna, KTM, Zero Motorcycles and Best in the Desert. Harden owns and operates Harden Offroad, a Powersports business consulting practice. He has been inducted into the AMA(2008), Trailblazers(2020), Hot Shoe(2021) and MRAN Hall of Fames(1996).

KC66 FUNDRAISER GENERATES $76,000 FOR SAFETY & EDUCATION

As Scot Harden notes in his column this month, the industry has to prove to the OEMs and International sanctioning bodies that we take rider safety very seriously. That is where the KC Foundation comes in. The 10th Annual Kurt Caselli Ride Day raised more than $76,000 for safety and scholarship initiatives in honor of off-road racing legend Kurt Caselli.

On December 3rd more than 750 attendees and 36+ vendors gathered at Fox Raceway in Pala, California. Together, the bike giveaway and event proceeds raised a total of $76,750 for The Kurt Caselli Foundation’s work and its mission of Protecting & Supporting The Lives Of Off-Road Riders.

“We are incredibly grateful for the unwavering support from the industry, Kurt’s global fan base, and our sponsors,” said Donny Emler Jr., President of the Kurt Caselli Foundation. “It is truly inspiring to see everyone come together to support the off-road community in Kurt’s name. Thank you for helping us make a difference.”

Accounting for a large amount of the proceeds raised was the 2022 KTM 500 XCF-W Baja race bike raffle. The bike was a special project for Brad Baker and Quinn Cody’s private Baja race team that Factory KTM mechanics built of unobtainium. Michael Reed of Fruita, Colorado ended up with the golden ticket, but everyone at Fox Raceway

was a winner. The event featured riding activities, including a three-mile off-road loop, open riding on the Main, Vet & kids tracks, a parade lap to honor Kurt Caselli, USMCA Beginner Dirt Bike Skills classes, and a fun ProAm race called the “Caselli Team Challenge.”

There was also a vendor row, much like the pits at Supercross or a Pro Motocross national race, where the area was lined with 36 of the industry’s top moto brands who support the mission of Protecting & Supporting the Lives of Off-Road Riders. The Ride Day was well attended by a plethora of decorated off-road and SX/MX racers, all there to have a good time and enjoy a day of riding in honor of Kurt Caselli.

Nancy Caselli, Kurt’s mother and TKCF Treasurer, awarded the Kurt Caselli Scholarship to 7 recipients, each receiving $2,500 in funds—applied directly to their school’s tuition. The Spring 2023 semester recipients are Lexy Baker of Agua Dulce, CA, Luke Millet of Centerville, UT, Olivia Pugh of Tacoma, WA, Carter Rayburn of Apple Valley, CA, Tristen Bell of Huachuca City, AZ, Travis Azure of Bon Aqua, TN, and Lacey Kerr of Emmett, ID.

The Foundation started the scholarship program in 2015 and has awarded $132,500 in scholarship funds to 53 recipients. The Fall 2023 Semester is now open for racers to apply at: www.kurtcaselli.com/scholarship

KC66 DOES DOFFO AGAIN

Bookending the Kurt Caselli Foundation’s funding efforts are the Annual Ride For Kurt at Fox Raceway and the season kick-off at Doffo Winery. Taking the Baja-line between the two events is the specialty merchandise in the Shop, including apparel, course marking kits and safety gear. This trifecta has paid off: Since its inception in 2013, with support from sponsors and donors, The Kurt Caselli Foundation has raised over two million dollars, spent $900,000 to fund various offroad motorcycle safety initiatives, and awarded $132,500 in educational scholarships to racers who are enrolled at an accredited college or trade school.

The 8th Annual Caselli MotoDoffo event in Temecula was another winner, raising more than $41,000 for its mission of Protecting & Supporting The Lives of Off-Road Riders. The non-profit also presented 8 scholarships for the fall 2022 season, raised awareness of the foundation and brought together the industry and off-road community for a great cause.

Last year KCF sweep/medic vests were introduced at the annual winery event, and since then, 40+ vests have been donated to off-road motorcycle sanctioning bodies and clubs. Some 25 races/series across the country work with KCF, and last year the Foundation started working with the Moto4Kids youth MX series offering year-round racing. For 2022, the Foundation also expanded its Riders1st Responders First Aid/CPR classes.

Couldn’t make it to the Ride Day or the winery, but still want to support the KC66 Foundation? Consider getting one of The Kurt Caselli Foundation’s Medic Sweep vests for Moto Medics, and donating it to your local riding club. That not only supports the Foundation, but also spreads the “Protecting & Supporting Off-Road Riders” mantra. A comprehensive list of safety items is packed into a WLF Enduro Pack Vest, complete with a PCI Two-Way Radio and Velcro identification patches. Over a $510 value, available to your organization for a $366 donation! shop.kurtcaselli.com/collections/safety/products/ sweep-medic-vest

During the presentation, KCF President Donny Emler Jr. announced a new safety initiative to provide a mobile medical X-Ray machine for racers! The Foundation has been working with OXOS Medical about possibly purchasing a Micro C, the world’s first handheld compact x-ray machine. It is a safe, fast and accurate imaging device that allows x-ray imaging at the point of care. The new technology was displayed at the event.

About The Kurt Caselli Foundation

The Kurt Caselli Foundation was established in 2013, focusing on the safety of riders in the off-road motorcycle industry. While we understand the inherent elements of danger in this industry, we aim to help minimize this danger to the best of our ability. The foundation has a three-part mission that encompasses safety precautions for riders before, during and after a racing career. Read more at: www.KurtCaselli.com

Specializing in Adventure, Dual Sport, Off-Road and EV market segments.

Delivering solutions in today’s rapidly evolving marketplace.

Over 35 years of senior level executive management experience.

• Brand Development

• Advisory Services

• Strategic Planning

• Product Development

• Motivational Speaking

• Advocate for the Sport

INDUCTED 2008

NEW PRODUCT CENTRAL

AIMExpo Highlights Innovations

“Our industry is developing and delivering new products and features faster than ever before,” said Cinnamon Kernes, VP of market expansion at the Motorcycle Industry Council, “And AIMExpo’s New Product Central will bring these products — and the people behind them — to the forefront.”

New products are what drive our industry. To help highlight the latest products, AIMExpo will host a centralized place on the floor for new products — New Product Central. NPC will have some of the latest products on display as well as a new product presentation stage where participating brands can show and talk about their latest products with a New Product Host. All dealers and media are invited to attend these presentations.

AIMExpo is selecting up to 30 companies to give special on-stage presentations of their new product designs with host Kevin Dunworth, an award-winning bike builder and innovation leader, as guest interviewer. A camera crew will record each session, and the content will be available for use by the presenting companies for the rest of the year. “As a life-long fan of innovation, I know the challenges of bringing new concepts and products to life,” said Dunworth. “I can’t wait to speak with each of these companies to learn more about what solutions and ideas they are bringing to the table, and ultimately how they are advancing our entire industry.”

Commanding more than 250,000 square-feet of exhibit space at the Las Vegas Convention Center, AIMExpo will also feature a comprehensive education schedule focused on providing dealers with actionable content and information that they can use the moment they return to their shops.

MOTO MORINI DEALER DEBUT

Moto Morini, the legendary motorcycle brand founded in 1937, has long been the symbol of Italian innovation and performance… and now it is available in the U.S. “Moto Morini brings decades of master craftsmanship, exceptional Italian design, premium quality and unparalleled performance to their portfolio of motorcycles, accessories and gear,” notes Moto Morini USA COO Chris McGee. “Moto Morini is now accepting new dealer applications and hiring dealer development and product support personnel,” he adds. Email contact@MotoMorini.com To learn more, check out the presentation on the main stage at AIMExpo, swing by Booth #2031 during the trade show, or click here:  www.MotoMoriniUSA.com

LEADHELM TAKES THE LEAD

From the folks at Scott Fischer Enterprises who brought you Digital Lead Performance comes LeadHelm — The Digital Sales Solution for HarleyDavidson, Powersports and Marine Dealers. “We exist to influence the emotional journey of the online buyer and rid dealers of digital lead management failure,” says Taylor Loethen. “Our software solution is laser-focused on helping companies grow their market one lead at a time and ultimately help them SELL MORE UNITS! Want to learn about how we can help you drive more appointments? Visit our website to schedule your pre-show analysis.” DLP and its new LeadHelm program can be found in Booth #4046 or at: leadhelm.com

GREENGER ADDS EBIKE @ AIME

“With the success of the CRF-E2, it was a clear indicator kids of all ages want to ride,” explains Greenger Sales & Marketing Manager Brad Chapman. “We want everyone to experience life on two-wheels powered by Greenger.” So they are rolling out the Saddleback. Motivation comes from a 22V 150W Ultra-Quiet hub motor coupled with a long-lasting LG battery. “The LG battery uses a tool-less bracket to make it quick and easy to swap,” adds Chapman. “You have two sizes to choose from — 12” or 16” —  with three adjustable speed modes and it even has a push mode for the younger ones.” Greenger Powersports will be on the Main Stage and in Booth #1074 at AIMExpo or online at: greengerpowersports.com

HEATING THINGS UP!

Powered by rechargeable 7V batteries or the vehicles’ 12V system California Heat has heated clothing solutions for every powersports activity. Family owned and operated, California Heat is the only brand with a lifetime warranty on heating elements and plugs. As the experts in heated garments, they were first to realize that one size does not fit all! California Heat has captured the big & tall market with sizes up to 5XL. To see how California Heat fits into your P,G&A mix, check out their presentation in the Product Showcase, check in at Booth #4038 or click here:

www.California-Heat.com

THE ANSWER TO YOUR MX GEAR NEEDS

“Everyone at Answer Racing is thrilled to return to Supercross and motocross racing in 2023, and our partnership with BarX Suzuki makes it really special,” says Brent Ash, Brand Manager for Answer Racing. “We are confident this will be a breakout year for these motivated young riders.” Answer Brand Ambassador Nick Wey adds, “BarX is a great addition to Answer Racing’s support of elite amateurs and grassroots marketing efforts. Their young team will be exciting to watch.” See Suzuki’s pavilion in  Booth #7030 at AIMExpo and Answer Racing in Tucker’s Off-Road display Booth #4091 or get the holeshot here: tuckerpowersports.com/pages/answer

HEADS UP! SEE HUD DISPLAY @AIME

Eyelights is the augmented reality solution for mobility. EyeRide, the French firm’s second-generation Head-up display, is compatible with all types of helmets and glasses; GPS, Intercom and music in your field of sight, controlled by voice control. The Nano Oled display also offers 100% transparency and vibrant colors so you can keep your attention on the road. Since first launching in 2016, Eyelights have brought 3 heads-up displays to the market (2 for motorcycles and 1 for cars). “SEE” Eye-Ride for yourself on stage, in Booth #8074 at AIMExpo or at: www.eye-lights.com

A PAIR OF UNTIMELY PASSINGS

VALE DR. PETER SZARAFINSKI

LIQUI MOLY, the German lubricant specialty company and MotoAmerica supporter, experienced bad news during the holiday break. The company’s workforce has been hit hard by the passing of Dr. Peter Szarafinski, long-time Head of International Media Relations.

Shortly before Christmas, news of the sudden death of Szarafinski (47) shocked employees at LIQUI MOLY, said Managing Director Günter Hiermaier. “The terrible news reached us just before Christmas Eve. Unfathomable — the great loss of a valued and extremely popular colleague.”

At the beginning of 2010, the trained journalist took up the newly created position of Head of Media Relations at LIQUI MOLY headquarters in Ulm. “During the past 13 years, Dr. Peter Szarafinski had greatly developed and advanced the public relations work in our foreign markets,” noted Hiermaier. “With his knowledge, dedication and high work ethic, he has played a decisive role in the positive impact of our company. His sudden death is also a huge loss because he was such a likable and popular colleague.”

After graduating from high school in Füssen, Szarafinski held an internship at th Allgäuer Zeitung newspaper and worked there as an editor before deciding to study journalism and history at the Catholic University of Eichstätt-Ingolstadt. He

then took up a position in Corporate Communications at the Beiersdorf Group. Parallel to his work at LIQUI MOLY, he completed his doctorate with the historical research book “Rüstung und Politisches System” (Armaments and Political System).

In addition to his interest in history, he was also an enthusiastic sailing and paragliding pilot. In 2016, he flew from the Allgäu region to the North Cape of Norway and back again with a friend from the Füssen air sports club.

“Our thoughts are with his family and partner,” says Heiermaier.

With around 4,000 items, LIQUI MOLY (Booth #7083) offers a broad range of chemicals, oils and additives. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. There it is repeatedly voted the best oil brand. The company sells its products in more than 150 countries.

VALE STIG PETTERSSON

We are saddened to announce the passing of Stig Pettersson,” says Öhlins founder Kenth Öhlin. “Stig was a valued member of the Öhlins family for almost 40 years, and we extend our condolences to his family, friends, and the team he worked with at Öhlins USA.”

A respected figure in motocross, off-road and roadracing, Stig was instrumental in forming the racing heritage that defines Öhlins to this day. After setting his personal racing ambitions aside, Stig pursued a career on the technical side of racing. He started off as World MX Champion Brad Lackey’s mechanic before joining Öhlins in 1983, when he was hired as the suspension technician for Yamaha’s Motocross and Roadracing teams.

Over the following decades, Stig remained under contract with Öhlins USA, fine-tuning the suspension of some of the world’s top racing teams. In 1990, using his expertise from the racing circuits, Stig also opened his own Öhlins dealership and service center, Pettersson Pro Suspension, in Anaheim, California.

Stig accepted a full-time position at Öhlins USA in 2010, relocating to Hendersonville, North Carolina, where he stayed until his 2020 retirement. In addition to working with ÖUSA’s team of motocross and off-road technicians, Stig assisted with training programs and product development.

When remembering Stig, Öhlins founder Kenth Öhlin added: “Stig was a beloved colleague who will be remembered for his technical gifts and contributions to the long legacy of racing at Öhlins. He devoted his career to helping all racers and riders, from everyday motorcyclists to World Superbike Champions, get the most out of their Öhlins suspension. At this time, our thoughts go out to Stig’s loved ones and everyone who had the pleasure of working with him.”

Öhlins USA is in Booth #6125 at AIMExpo.

OUT WITH THE OLD?

Back when MIC convened its first Aftermarket Summit, it created a literal clash of the titans as the old guard came together to collaborate with powersports peers and gain valuable insight on the aftermarket industry. “A special thanks to Paul Langley from Parts Unlimited, Chera Gibbs from Arrowhead Engineering / Western Power Sports (WPS) and Marc McAllister from Tucker Powersports — having these leaders from the industry’s big three distributors all at the same table discussing our industry’s future was a huge step forward,” claimed Aftermarket Committee Chairman Tim Calhoun at the time. He immediately followed that up with a nod to the disruptive thinking from the upstarts and start-ups in the room. “We also had a lot of diversity, with upstarts like SUPER73 and KickstandsUp lending a fresh voice and fresh thinking to the sessions.” So what did the young guns have to tell the old guard? KickstandUp, which will be in Booth #3091 at AIMExpo, elaborates:

“As technologists and dedicated riders, we saw the pressing need for a solution that removes the high barriers to entry for riders seeking events to attend,” says Chief Engagement Officer and KickstandUp co-founder Jay Old. With the explosive growth in motorcycle sales over the past three years, it’s clear that America’s passion for two-wheeled adventure is rolling stronger than ever. But as the new generation of riders throttles up for fun, many are running into a barrier: Finding moto events to attend has been a difficult, hit-or-miss affair resulting in a familiar frustration.

Twenty years ago, the local dealership served as a powerful hub for moto culture. With a passionate staff of riders and bulletin boards packed with flyers for local events and races, dealerships provided customers with tremendous added value. As the dealer-customer relationship has grown increasingly transactional, riders are largely on their own to figure out how to enjoy their two-wheeled toys, requiring them to sift through antiquated websites or know about all the right online groups to join. Many are left all geared up with nowhere to go.

So how can our industry better connect its new riders to all the good times waiting for them, and turn their new moto fling into a lifelong passion? The new kickstandsup.com site could hold the key.

Offering the first free, easy and fast way for riders to discover all the most relevant events in their areas and across the U.S., KickstandsUp is built to meet the new generation of motorcyclists where they are, with a presentation they have come to expect.

“There are thousands of motorcycle events every year, but they’re nearly impossible to find online,” adds Old. “On a platform that plays equally well on mobile devices and desktops, visitors can browse through hundreds of upcoming rallies, meetups, races, tours, rides and more, with filters that help them narrow down by their distinct preferences. And by setting up a profile, riders unlock the ability to curate their experience, seeing only events and advertisements relevant to their riding styles. Additional features are being added every month, informed by experts in the industry.

To ensure users can easily navigate the ever-growing range of event information on the site, the team created a streamlined online experience that invites discovery and sharing.

“On-road or off-road, from scooters to roadsters to vintage choppers — there’s a huge diversity of riding interests in our moto world,” says Jon Iler, co-founder and Chief Technology Officer. “We tuned our platform to make it super simple to home in on the events that match your style, and to save, share and keep informed of upcoming events.”

Even with this robust functionality, KickstandsUp is 100% free for all — and this extends to event promoters, who can set up their own host pages on the site and instantly create their own event pages with a bare minimum of fuss and hassle.

“Our free and easy-to-use platform ensures more seat time for our growing community of two-wheeled enthusiasts — and that’s a win-win for everyone,” concludes Old. “With this focus on retention, the entire industry stands to gain from making riding more accessible to all.”

Based in San Diego, KickstandsUp Unlimited, Inc. was created by and for riders to provide a one-stop connection to all the relevant moto events and riding opportunities nearby and across the country. By bringing all the up-to-date published information into one place, and providing the simple, fast tools to filter events by user preference, we’re bridging the divide between event promoters and attendees to help strengthen moto communities, promote rider participation and create more two-wheeled joy for all.

Contact: www.kickstandsup.com IG: @kickstandsup_moto

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