CES Daily Show Day 3 - January 11, 2024 by Future PLC

DATA POWERS FOOTBALL PLAYER DEVELOPMENT PAGE 12 THE OFFICIAL

DAILY

JAN. 11, 2024 DAY THREE EDITION

FROM THE EDITORS OF

Entertainer and streaming entrepreneur Byron Allen discusses the benefits of super-hyper-local streaming in a C Space session.

The State of Streaming Services Use Personalization and Localization to Keep Audiences Engaged PAGE 15

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DATA POWERS FOOTBALL PLAYER DEVELOPMENT PAGE 12 THE OFFICIAL

DAILY

JAN. 11, 2024 DAY THREE EDITION

FROM THE EDITORS OF

Entertainer and streaming entrepreneur Byron Allen discusses the benefits of super-hyper-local streaming in a C Space session.

The State of Streaming Services Use Personalization and Localization to Keep Audiences Engaged PAGE 15

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4 | CES 2024 DAILY | JANUARY 9-12, 2024

TRENDING ON X

WELCOME TO CES 2024

(FORMERLY TWITTER)

BY GARY SHAPIRO, PRESIDENT AND CEO, KINSEY FABRIZIO, SENIOR VICE PRESIDENT, CES AND MEMBERSHIP, JOHN KELLEY, VICE PRESIDENT, CES AND ACTING SHOW DIRECTOR, CONSUMER TECHNOLOGY ASSOCIATION (CTA)®

The Technology Creating a Better Tomorrow CES 2024 is now in full swing, with exhibitors across more than 40 areas of the show wowing attendees with technology innovations that are reshaping our world. Last fall, we announced that the United Nations would add ‘access to technology’ as a new eighth pillar of its Human Security framework. That momentum has carried into the show, which will feature technologies like Khanfilter’s pollution and carbon emission-reducing industrial air filter, Sheco’s water clean-up drone, and a range of wearable health tech products designed to make health monitoring and treatment more accessible. CES 2024 also features the first ever ‘Best of Innovation’ winner in the Human Security category – Midbar’s Airfarm, designed to support farming in low-water and disaster-stricken areas. Technology that improves our world will show up across the show floor – especially in sustainability. Look for innovations in electrification, alternative energy, battery storage, and even breakthrough power sources like green hydrogen. CES is also home to the whole smart device ecosystem, with innovations from industry leaders including 3M, Hisense, and KOHLER alongside newer entrants like Flic, Jackery, and Nami. Another big theme for CES is accessibility. CES 2024 will build on the standard set by companies like L’Oréal with their Hapta makeup applicator in 2023, showing how companies are incorporating accessible and inclusive design elements. In the health space, check out over-thecounter hearing aids from Bosch and Nuheara, mobility assists from Dignity Lifts and AI Guided, and technology from Whispp that can assist with speech in real time.

Gary Shapiro President and CEO Consumer Technology Association (CTA)®

Expect to see accessibility tech in major show areas like fitness and gaming, featuring products like Kangsters’ wheelchair treadmill and Garmin’s latest fitness watch, equipped with features for wheelchair users. That theme will also inspire several conference sessions, with conversations on inclusive design, assistive tech, OTC hearing aids, and neurodivergent employees in tech all taking place today. If you’re looking for something new and exciting at CES, there’s no better destination than the Venetian Expo and Eureka Park, our home for startups. With more than 1100 startups in one place – including pavilions from more than 20 countries – there’s always something new to discover and explore. And speaking of startups, we’re excited to welcome Shark Tank back to CES for an open casting call on January 12! You can also catch ‘Shark’ Mark Cuban as a speaker on our digital health track. Spanning more than 2.4 million net square feet across the Las Vegas strip, CES is so big that there’s no way to see everything. But before the show wraps tomorrow, I hope you find time to visit an area that’s totally new. From wearables in our digital health exhibits, to robotics assisting the mobility impaired, to food technology that’s revolutionizing the way we eat, the innovations on display are incredible and awe inspiring. We’re also excited to carry on the conversation even after CES 2024 ends. For the first time in CES history, ALL of our keynotes and conference sessions will be available to watch on-demand at CES.tech.

Kinsey Fabrizio Senior Vice President, CES and Membership Consumer Technology Association (CTA)®

John Kelley Vice President, CES and Acting Show Director Consumer Technology Association (CTA)®

Inventor Process @InventorProcess Everything at CES is hot! #ces2024 #cars #fastcars #wow #lasvegascars AgeTech Collaborative™ from AARP (ILabs) @AgeTechCollab ‘One of the top 3 reasons members come to our website is to play games. We’ve been intensely focused on working with the gaming community to design games, particularly those around brain health, that keep the brain active and engaged.’ - Jo Ann Jenkins #AgeTechSummit #CES2024 Paul Eisenstein @HeadlightNews_ Volkswagen’s shift to an all-electric future has introduced several new models to its lineup. However, it hasn’t forgotten some of its legacy models, like the Golf GTI it showed off — in disguise — at CES today. https:// bit.ly/3HeMwvf #VW #GolfGTI #CES2024 Jonathan Make @makejdm ‘There’s no risk -reach out,’ @KathiVidal1 tells #CES2024 of networking, during Women’s Entrepreneurship #WEWednesday event. In such conversations, @SoniaDubya from @Google says she learns more about industry goings-on.

VISIT WWW.TWITTER.COM/CES FOR

➧ MORE TWEETS FROM THE SHOW

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For more information, go to hdr10plus.org.

6 | CES 2024 DAILY | JANUARY 9-12, 2024

WHAT YOU MUST SEE TODAY!

THE OFFICIAL

DAILY

HIGHLIGHTS FROM CES 2024

15 INFRASTRUCTURE

MANAGING VP OF SALES, B2B TECH: Adam Goldstein, adam.goldstein@futurenet. com AD SALES: John Casey, Janis Crowley, Robb Holzrichter, Carmen Lake, Zahra Majma, Debbie Rosenthal, Andi Tureson VP/CONTENT CREATION: Anthony Savona, anthony.savona@futurenet.com CONTENT MANAGER: David McGee, david.mcgee@futurenet.com SENIOR EDITOR: Grant Morgan, grant.morgan@futurenet.com CONTRIBUTORS: Wayne Cavadi, John Sciacca, Stewart Wolpin SHOW PHOTOGRAPHERS: Brian Janis,

16 SUSTAINABILITY

Mark Reinertson, John Staley

Repairability, Regulation, and the Road to Improved Sustainability

GROUP ART DIRECTOR: Nicole Cobban, nicole.cobban@futurenet.com PRODUCTION MANAGERS: Heather Tatrow, heather.tatrow@futurenet.com

New eco-legislation, changing consumer attitudes, and sustainability initiatives are beginning to merge, altering the future path of consumer electronics and audio.

Nicole Schilling, nicole.schilling@futurenet.com FUTURE US, INC. 130 W. 42nd St., 7th Floor New York NY 10036

THURSDAY

SVP WEALTH, B2B AND EVENTS:

CONFERENCE HIGHLIGHTS

CMO INSIGHTS: AI AND DIGITAL INCLUSION

BLOCKCHAIN GOES MAINSTREAM

9:00 – 9:40 AM

10:00 – 10:40 AM

ARIA, Level 2, Mariposa 4 As AI rapidly develops, leading marketers discuss how it can be used as a tool to enhance inclusion.

RISING TO THE SUSTAINABILITY CHALLENGE: INNOVATION & OPPORTUNITY

MD, B2B TECH & ENTERTAINMENT BRANDS: Carmel King MANAGING VP OF SALES, B2B TECH: Adam Goldstein

LVCC, West Level 2, W219

HEAD OF PRODUCTION US & UK:

Find out how brands are using blockchain and NFTs to strengthen their customer relationships and enhance consumer loyalty.

HEAD OF DESIGN: Rodney Dive

Mark Constance

NAVIGATING THE DATA REVOLUTION IN HEALTH CARE

9:00 – 9:40 AM

3:00 – 3:40 PM

A deep dive into the essentials of climate change and how they will impact business strategies around sectors.

Data is as important to health care as any medicine. Experts look at how the data revolution is changing care and the challenges that lay ahead.

Venetian, Level 4, Lando 4304

Sarah Rees

LVCC, North Level 2, N250

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8 | CES 2024 DAILY | JANUARY 9-12, 2024

AI and Robotics in Agriculture BY JOHN SCIACCA With the increased global population growth, the demand for food production is predicted to double by 2050, and the CES session “AI and Robotics in Agriculture” explored how robotics and AI can change how we plant, harvest, and manage crops, as well as discussing the AI revolution occurring in the world of agriculture. The assembled panel of experts, moderated by Michael Wolf, founder at The Spoon, discussed a variety of issues such as farmer hesitancy to adopt new technologies, how technology can offset climate concerns and worker shortages, and ultimately how AI can deliver more food to tables around the world. The panel included Justin Rose, president of lifecycle solutions, supply management, and customer success at John Deere; Katherine Sizov, CEO and co-founder at Strella, a company whose technology predicts produce shelf life to reduce food waste and improve quality; Scott Komar, senior VP of global R&D at Driscoll’s, the global market leader for fresh strawberries, blueberries, raspberries, and blackberries; and Will Conrad, head of product at Mineral.ai., an Alphabet company working to make the world’s food system more productive and more sustainable. Wolf opened by mentioning some of the challenges faced in feeding the growing world population, including issues from climate change, and the need to turn to technology, AI, and robotics to increase production. Komar said that, as the world’s largest berry company, they work with over 1000 independent growers around the world, and they see AI as a potential solution for helping to tame some of the climate and growing unpredictability issues faced by growers.

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(L-r) Justin Rose, Katherine Sizov, Scott Komar, Will Conrad, and Michael Wolf.

While AI and automation have been used to some extent in agriculture for the past 10 years, Conrad mentioned that the maturity of technology used in the production has taken time, and while farmers were aware of possibilities and capabilities, taking them from concept to production that can be distributed across million acres takes a lot of work. Sizov, whose company’s sensors measure gasses as fruits and veggies are ripening, which are translated into expiration dates, mentioned how volatile the agriculture industry is in general, with crop production able to fluctuate up to 40 percent, making it difficult to predict and plan for, however technology is able to help. She mentioned the process of ripening, which is done by the retailer, but this can result in inconsistent produce on the grocer floor. “Sensor technology deployed in ripening rooms can be used to tell how ripe the fruit is and how ripe it will be.” At last year’s CES, John Deere, a company that has been involved with farming for 187 years, introduced the world’s first autonomous tractor as well as two new technologies, ExactShot, which sprays fertilizer only when and where a seed is planted and will reduce the amount of fertilizer used by 60 percent, and See & Spray, a system that scans and recognizes weeds and targeting just them instead of an entire area. While people think of autonomy as replacing workers, but all the panelists disagreed on this happening.

Rose mentioned that the labor force is projected to grow by just 1 percent by 2030, while food production needs to double by 2050. “When people think about autonomy, they think about replacing the operator, but there’s a lot more benefit than that. Technology can improve the yield and sustainability, as well as timeliness of getting crops out of the field.” He mentioned it would take 6000 people to replicate what one See & Spray technology can do. Sizov echoed this sentiment saying she sees “technology not as a replacement for what people do, but as a tool for people to use to make better decisions.” Conrad stated, “AI is here to augment the skills of farmers, not replace them.” With the increasing complexity of farming due to climate change and the sheer number of acres under management, you need technology to help, and need to do a better job of producing more with fewer workers. AI is a great tool to help make that happen. Komar stated that farmers have so many things coming at them, “it is hard for them to sift through to the 1-2 things they’re going to try this season. ‘Can I use this technology to try to tame the forces and whims of mother nature?’ If the technology can help them tame these curveballs, they are interested.” He added, “It’s the combination of people plus technology that is really powerful, and that, together, production can be improved with less waste.”

1/10/24 3:23 PM

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10 | CES 2024 DAILY | JANUARY 9-12, 2024

Media.Monks Launches Monks. Flow AI Solution

KEYNOTE No industry is exempt from the fast pace of tech innovation, including the world of finance. Nasdaq Chair and CEO Adena Friedman (left) was joined by Ed Ludlow, co-host for Bloomberg Technology, for a CES keynote conversation to discuss how the financial industry is leveraging technology to solve major societal issues.

Think Like an Innovator and Change the World BY WAYNE CAVADI As The Beatles famously sang, “We all wanna change the world.” In a Great Minds session, Garry Jacobs, president and CEO World Academy of Art and Sciences; Amandeep Singh Gill, under-secretary-general, United Nations; and Megan Lee, chairwoman and CEO of Panasonic, questioned exactly how we can think like an innovator and change the world. Technology is making dreams a reality — it educates, entertains, and helps heal. It is also moving faster than ever before and in doing so changes how we see the world, each other, and the future. We now have the tools to makes changes in security, sustainability, health, and more. The more critical the issue, the more need for innovative technology. Singh Gill is an electronics engineer himself and was part of a technology envoy created at the United Nations. Its mission is to leverage technology responsibility and to advance the UN mandates, specifically the sustainability goals, global security, and human rights. Technology impacts all the UN’s mandates today, whether it is peacekeeping or complex issues around geopolitics. Government state members need a point of contact to talk about technology pillars, and Singh Gill’s envoy establishes that. Perhaps most importantly, there is no other option but to think of the impact of technology and the response to it in global terms. Even the most capable nations can’t handle it on the national level. We have seen this be true in areas like cryptocurrency, AI, and across

(L-r) Garry Jacobs, Megan Lee, and Amandeep Singh Gill

the many media platforms. The UN has a foundation of norms, values, and commitment to help frame the discussions to bring nations together. Everyone is looking for purpose. International frameworks bring this purpose. Lee closed the panel with a very important message. Panasonic was founded 105 years ago with what Lee called a 250-year vision. That’s very forward thinking. While the company has the Panasonic Foundation focusing on STEM and educating today’s youth for a future in a highly technological world, Lee — a former art major — reminded us all of the key to innovation. “Sometimes you just stop and daydream about everything,” she said. “Not everything is a mathematics equation.” Lee conceded we are all living longer, which means we all have a longer journey, and it is important to always understand what we do so we can understand the purpose in what we do.

ARIA HOSPITALITY SUITES S4Capital’s operating brand Media.Monks, a digital-first, data-led, advertising and marketing services company, has launched Monks.Flow, an AI-centric professional managed service. Launched here at CES 2024, Monks.Flow streamlines how humans and machines interoperate. Monks.Flow offers intelligent solutions for marketing activities packed with pre-tested pipelines that automate processes and connect talent trained in AI, the latest AI tools, enterprise software, and microservices into efficient, automated workflows. According to Forrester’s report, “Predictions 2024: Artificial Intelligence,” 84 percent of AI decision-makers said their executives are ready to adopt genAI, and 60 percent of workers will use their own AI to perform their tasks. Monks.Flow is a proprietary artificial intelligence suite for marketers. The platform-agnostic environment is designed to work across an organization’s existing tech stack and is built around the unique needs of the enterprise. Marketers can achieve the following benefits for their business: Reduce costs — Make marketing workflows more efficient, effective, and experience-driven with synthetic media that maximizes quantity and manages cost. Integrate — De-silo the organization by connecting and automating tools, people, and processes. Build business intelligence — Make informed decisions through live data streams, ensuring adaptability to shifts in tech, culture, and audience needs. Maximize impact — Reach new audiences, drive business outcomes, and deliver new growth. As a consultative AI partner, Media.Monks helps brands lead in the new economy and become AI-first by deploying bespoke solutions. Uninhibited by traditional agency silos, Media. Monks’ in-house team of data scientists, machine learning engineers, and creatives have deep roots in AI and ML technology and have consistently championed its integration and application to pioneer the new commercial model for the marketing and advertising industry. Learn more at Media.Monks.com.

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12 | CES 2024 DAILY | JANUARY 9-12, 2024

Data Powers Player Development in Football BY WAYNE CAVADI From the pitch to the gridiron, football fans around the world enjoy the game in a wide array of ways. Whether its live production on multiple TVs at home or huge dvLED displays at the stadium bringing replays and graphics to the gameday experience, technology is a large reason fans enjoy the game. But what about behind the scenes? Skarpi Hedinsson, CTO, Los Angeles Rams, and Danny Karbassiyoon, head of football platforms, Arsenal FC, joined Heather Karatz, founder, investor, Shake/Angel City FC, on the C Space stage at CES 2024 to talk about technology in football — specifically, the data behind player development. Hedinsson was the mastermind behind the technology implemented in the Rams’ new SoFi Stadium. And while one of the NFL’s newest stadiums is a technological marvel that has already hosted a Super Bowl, executives in the front office are using new data to analyze players. “The overwhelming thing that we are paying attention to is the sheer amount of data that is being generated around the sport,” Hedinsson said. “The players are instrumented, and we get data off the equipment in the weight room and the training ground. That is not going to slow down any time soon. For clubs and organizations, it is about managing that data, cleaning the insights, and understanding what you can ignore and what is critical.”

(L-r) Heather Karatz, Skarphedinn Hedinsson, and Danny Karbassiyoon

Karbassiyoon, a former player for Arsenal FC from 2003-05, was originally a scout before starting his own startup where he built products from the ground up, giving him an understanding how to hone in on this data. He now uses data for a scouting platform and performance platform for the club, which is key because recruiting is tough in soccer with the breadth of players globally as one of the world’s largest sports. Neither the Rams nor Arsenal are technology companies, so identifying the right data technology that is valuable is imperative. In the last 10-15 years, the explosion of data has been helped by better tools to process it in three areas in particular: Recruiting: One of the problem sets in recruiting is identifying talent through draft and free agency. The Rams don’t simply need to know if the player can catch

Waves Features AI-enhanced SoloMode Audio-Filtering Software WESTGATE HOSPITALITY SUITES Waves is launching its new AI-enhanced SoloMode audio-filtering software, which makes the user’s voice crystalclear in smartphone audio or video calls, even in the presence of noise from multiple voices in the background. SoloMode software enables real-time user voice isolation for audio clarity during calls, regardless of the number of voices and other noise sources in the background. When setting up SoloMode for the first time, the user is prompted to create their unique voice signature by recording a standard set of sentences for around 25 seconds of audio. After testing the sample, the SoloMode runs a user-isolation algorithm tuned by AI to recognize the voice signature and distinguish it from all other voices.

The SoloMode feature can be turned on and off as required. This is useful in situations in which multiple people are on one side of a call, since SoloMode will remove any non-registered voices from the rendered audio. If SoloMode detects the continued presence of another potential non-registered user, it will provide a prompt to the user in case the call requires the algorithm to be turned off.

and run, but does he fit how they play football. Hedinsson pointed to wide receiver Puka Nakua, a fifth rounder that flew under the radar and became a record-breaking rookie. Successfully navigating the correct data helped discover Nakua. While Karbassiyoon admits nothing can replace live scouting, there has been a big shift in the past 1012 years where data is a big player in recruiting. It helps flag and identify the right players and limit the scope of which scouts have to travel. Performance: The Rams, like all NFL teams, want players to be bigger, faster, and stronger, but now data is helping in a more important area: recovery. A lot of data goes into what kind of strain players are under and how that affects the playing staff and position groups. It helps greatly with load management and practice structure to hopefully keep athletes healthier. None of the performance tracking technology was around when Karbassiyoon played for Arsenal. Now, his players wear a harness that has a GPS to track accelerations, decelerations, distances run, and other metrics to manage a player’s workload. However, both Karbassiyoon and Hedinsson constantly drove home an important point: You can have all the information and data in the world, but if you are not actioning it correctly, it’s useless. Arsenal is using data to help see what the athlete should look like on gameday, after the match, and two days later. Tactical matches: Here’s where AI comes into play. There is now technology available to help identify what the Rams think the opposition is going to do and how to set up for success. The NFL provides data on every single player and every single game. There are billions of rows of data. The challenge is turning that into something actionable. One of the largest challenges ahead for both Karbassiyoon and Hedinsson is building an infrastructure to see data in an elegant way and present it to shareholders so it makes sense. Visualizing all the data is imperative, so it’s not just a spreadsheet with numbers. As Karbassiyoon concluded, it’s a challenge, but an exciting one.

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14 | CES 2024 DAILY | JANUARY 9-12, 2024

Disney Streaming to Infinity and Beyond BY WAYNE CAVADI In a world where people want what they want in real time, streaming plays a pivotal role in where marketing and advertising is heading. At CES 2024, moderator Lisa Valentino, EVP, client solutions and addressable enablement at Disney, led an engaging conversation at “Disney: The New Streaming Formula – Audience and Engagement Fuel the Future of Advertising” on what the state of storytelling and media may look like over the next year. Valentino started by providing some telling data from Disney’s latest research — Generation Stream — on understanding the streaming dynamic. It attempts to quantify how families are watching their shows. It appears that, as Valentino said, “the living room is coming back together:” 77 percent of families watch certain shows, sports, and seasonal content together. Furthermore, 47 percent of families stream together, while 41 percent stream solo. All panelists agreed that the No. 1 benefit of streaming is unlocking greater opportunity and choice of what people want to watch. So, how do companies and brands capitalize on the streaming boom? Simply put, panelists Emmanuel Marquez, global head of media, growth, and performance marketing, Pfizer, and Matt Sweeney, chief investment officer of GroupM, U.S., agreed: It’s time to follow the consumer. Major brands must consider the above nuances. Streaming is accelerating and, as Sweeney said, we are at a moment in time where the media partners are actually delivering on the tools, audiences, and platforms they have been discussing for years — streaming is better today than it was a year ago. The three panelists dove into where streaming is

heading: There is a new blueprint of success for marketers. One topic the panelists covered was what has to change for the next wave of advertising and marketing via streaming to be successful. The word interoperability was a common term by the panelists, and companies must be willing to do business with everyone. That interoperability includes brands and companies working together in an ecosystem and understanding the value of partnerships versus competition. When looking at audiences, you want to identify them across all platforms and partners — enable every data set available to better do what needs to be done — and have a holistic approach to media buying and selling. That’s always been the goal, but it simply hasn’t been achieved. It must be in 2024. Simplify the process. Consumers don’t want complexity. They want to open an app and watch what they want to watch. An important element here is not only recognizing the data provided, but acting upon it. Valentino pointed out that Disney recently did just that: Disney added Hulu — part of the Disney bundle — to the Disney+ app because it became clear that consumers didn’t want a three-app experience, they want one. Disney also noticed that 70 percent of subscribers choose the ad-tier. When given the choice of a more streamlined app experience, consumers want it. Perhaps to no one’s surprise, AI will play a large role in simplifying streaming, and not just for the viewers. As Marquez pointed out, companies can optimize, test, and learn what is working. Automation and AI play a key role and can bring scale in future terms of innovation and personalization. Businesses are now informed by data and technology in real time. But that

(L-r) Lisa Valentino, Emmanuel Marquez, and Matt Sweeney

information is only as good as the team in place to optimize this data. With AI and automation, there has never been more access to the data than there is today. Sweeney was also very bullish on leveraging AI for predictive modeling in the media buying space, so it is clear that this is a technological tool that will provide value sooner than later. Don’t forget about creativity. There is no media without creativity. Getting consumers engaged with content that is going to move the needle is key. While the past few years have focused on the technological tools to do that, it is time to refocus on creative innovations. Sometimes that creativity is brand dominant and other times its simply performance, but these two strategies have to work together. Streaming is a driving force in media for the consumer, brands, and partners involved. With a renewed focus on the consumer, simplicity, and data-driven mindsets, the interoperable, holistic approach can become a reality in2024.

Sunny Wave Tech Offers Dogs ‘Passport to Happiness’ BOOTH 63301 Sunny Wave Tech understands that dogs experience loneliness and separation anxiety and is now bridging that gap with innovation and love in the form of Dogsplay, the world’s first pet media box, according to the company. The tail wagging features of this “passport to happiness” include: Dog Filter: Elevate your dog’s visual experience with colors and sharpness optimized just for their unique vision. Give your pup the HD view that they deserve. Dog Speaker: Treat your pup to a full-range audio adventure, captivating their wider-range

hearing capabilities. From soothing melodies to exciting adventures, Dogsplay has their ears covered. Dogflix/Dog Music/Dog Photo: Dive into a world of multi-media content crafted with love. The in-house team and external experts are on a mission to delight your dog, offering a tail-wagging good time! Dog Call & App: Can’t be with your pup 24/7? No problem! Enjoy real-time monitoring, remote control with the app, and video calls to forge a connection, no matter the distance. Because your bond knows no bounds.

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CES 2024 DAILY | JANUARY 9-12, 2024 | 15

Streaming: Think Global, Act Local — and Free BY STEWART WOLPIN With ever-changing consumer audiences and platforms, both legacy and digital, how are streaming services using technology to attract and retain consumers? This was the challenge addressed by entertainer and streaming entrepreneur Byron Allen and Katherine Pond, Vizio’s group VP for platform content and partnerships, tackled in the Great Minds’ “The State of Streaming: Engaging New Audiences with Localization and Personalization” conference session. “What is the balance between hyper personalization,” moderator Sara Fischer, senior media reporter at Axios, queried, “but also ensuring that people can relax and have things curated for them?” “You used to have kind of a one-size-fits-all approach that looked like every consumer might be seeing the same thing on their smart TV home screen,” responded Pond. “Now you truly do have a personalized experience that looks different for you in Washington, D.C., than it does for my friend in Orange County who has different content interests than me.” Allen’s approach to his growing portfolio of channels is to target local viewers. “When everybody was investing literally hundreds of billions of dollars in streaming national, we said we believe that the blind spot is super hyper local. When I bought The Weather Channel almost six years ago this March, they told me about this platform called Local Now that’s using proprietary software and artificial intelligence to curate, aggregate, and stream super hyper local news, weather, sports, and traffic geofenced to the users’ zip code” via curating and aggregating software and the artificial intelligence. “This is better than your DMA.” YouTube is streaming’s biggest challenge, according to Allen, providing both intuitive content access and business models he’d like to emulate, including YouTube’s ad-supported, free-to-consumers model. “We just want [our content] to be more curated and premium, and we wanted to be free [but] brand safe. That’s the difference. YouTube is obviously providing user-generated content and that’s an issue with a number of advertisers because you don’t know what’s being put up. Our scenario is all professionally produced curated content, so it is all brand safe.”

Kisun Chung

HD Hyundai Invites Us to Join Them in Building a Better Future BY GRANT MORGAN In his keynote address, HD Hyundai vice chairman and CEO Kisun Chung provided a glimpse into how tech innovations such as automated construction machines, AI technologies, and other sustainable solutions are empowering future builders as they change how we understand and build infrastructures. “Without changing the way we build, we cannot change our future,” said Chung. “Nothing gets done without us first laying the groundwork and building infrastructure. And yet, the construction industry remains one of the slowest when it comes to technology and innovation.” After transport, the construction industry is the second most dangerous and unsafe industry, with approximately 400,000 jobs currently unfilled in the U.S. and 3.2 million workers needed in the next 10 years. “Now that’s a big gap to fill,” quipped Chung. “These and many other challenges are holding up our builders from developing critical infrastructure and producing resources, especially in developing economies where they are most urgently needed.” Chung showcased HD Hyundai’s efforts to support the building process around the globe with its focus on developing autonomous construction machines and transforming how job sites accomplish their critical work using AI with HD Hyundai’s Xite and X-Wise technology. HD Hyundai aims to transform its construction equipment into intelligent software-defined construction robots that are purpose-built for a whole range of applications and are fully autonomous. “We’re building a new global ecosystem for open innovation, working together with industry-leading partners. Because we know that just as building infrastructure is all about teamwork, it’s going

to take teamwork to change how we build,” added Chung. HD Hyundai is proudly partnered with Google Cloud for X-Wise Site and is leveraging Google’s most current Gemini models to prove the safety, sustainability, and predictability of construction sites. Safety is a prime concern at any construction site, and HD Hyundai keynote presenters gave insights into the benefits of using X-Wise and how it offers a safer, easier, and more efficient approach to equipment handling, even for those with limited experience. In addition to their groundbreaking tech announcements around AI and autonomous equipment, president and CTO of HD Hyundai XiteSolution, Dong-Wook Lee, shared how the company is doing all it can to create an environmentally friendly ecosystem, revealing HD Hyundai’s commitment to be net zero by 2050, its plans to expand the hydrogen ecosystem, and how they will push forward with their commitment to electric construction equipment that has enough power to do the tough jobs infrastructure requires. To show how HD Hyundai’s infrastructure and construction tech advancements enable faster, safer building, Ghadah Alhamoud, international relations advisor at the Ministry of Industry and Mineral Resource, Saudi Arabia, shared expectations for Xite Transformation, particularly on how it will contribute to NEOM and the Saudi Vision 2030. “We’re inviting all of you to join our journey of exciting transformation to change the very ways in which we build and work,” said Chung in closing. “Together with our open innovation partners, we want to accelerate the pace of this historic transformation because we believe that we can change the future, but only if we act fast.”

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SUSTAINABILITY Repairability, Regulation, and the Road to Improved Sustainability BY GUY HAMMETT, SENIOR MARKET ANALYST, FUTURESOURCE CONSULTING New eco-legislation, changing consumer attitudes, and sustainability initiatives are beginning to merge, altering the future path of consumer electronics and audio. Futuresource Consulting’s Guy Hammett takes a closer look at the challenges and opportunities for the CE industry and explores the evolving landscape. Across the entire CE waterfront, innovative form factors, fresh new features, and technological developments are capturing the imagination of consumers and driving sales. Product lifecycles are shrinking and upgrade rates are rising. In 2023, global revenues from consumer electronics exceeded $1 trillion. It’s an exciting time to be involved in the consumer electronics industry. But there’s a problem. As technologies advance and demand accelerates, e-waste continues to escalate. During the last decade, e-waste from all sources increased by around 60 percent, and it is now one of the fastest-growing waste streams on our planet.

THE RISE OF GREEN LEGISLATION Back in 2009, the European Union established a framework for product ecodesign. Almost 15 years later, that cornerstone directive is now being cemented by a raft of governmental initiatives and articles of legislation on a worldwide scale. These include: • European Green Deal • EU Right to Repair Initiative • New York Digital Fair Repair Act • EU Battery Directive Let’s take a quick look at each of these in turn. The European Green Deal: The European Green Deal is designed to make the EU’s climate, energy, transport, and taxation policies more eco-friendly. Its primary objective is to reduce net greenhouse gas emissions by at least 55 percent by 2030, compared to 1990 levels. The deal aims to establish Europe as the world’s first climate neutral continent, with no net emissions of greenhouse gases by 2050, and economic

growth decoupled from resource use. The EU Right to Repair Initiative: A key area of focus for Europe, the EU Right to Repair Initiative promotes sustainable consumption across the entire product lifecycle. It has been designed to make it easier and cheaper for consumers to repair defective goods, in a bid to reduce waste and boost the repair sector. One major outcome of this initiative is the introduction of a repair index in 2025. This aims to create transparency for consumers and will make repairability an important strategic point of reference for CE brands. The New York Digital Fair Repair Act: New York became the first U.S. state to pass right to repair legislation for consumer electronics devices. Signed in December 2022, the act gives consumers and independent repairers the right to repair their consumer electronics. The law also requires OEMs to provide consumers with parts, tools, and repair manuals. Minnesota has also now passed its own Digital Fair Repair Act, becoming effective from July 2024, with other states on track to step in line. The EU Battery Directive: This is the first piece of European legislation taking a full lifecycle approach. In August 2023, the EU Battery Directive came into force, ensuring batteries are collected, reused and recycled in Europe. From February 2027, companies need to ensure that consumers can remove and replace batteries in their electronic products at any time during the lifecycle. This applies to all manufacturers, producers, importers, and distributors of every type of battery placed within the EU market. It isn’t in CE manufacturers’ interests to regionalize their products, for reasons that include economies of scale and SKU rationalisation. As a result, where one region leads, others are likely to follow.

THE CONSUMER VIEW Changing consumer preferences and behaviors are also a major impactor on the CE industry. Recent Futuresource research shows that 60 percent of consum-

GES MA TY I GET

ers surveyed across the U.S., U.K., Germany, and Japan are interested in buying products that they can easily upgrade or repair to extend lifecycles. In addition, half of those surveyed told us that they are considering the energy consumption and efficiency of a product before purchasing it. Across all four countries, people living in Germany are more likely to consider energy efficiency, at 57 percent of those we surveyed, whereas Japan is the least likely, at just 27 percent. When it comes to headphones, 51 percent of respondents are willing to undertake a repair, of which more than one-third will pay up to 30 percent of the device purchase cost. What’s more, close to two-thirds of respondents will purchase a single earbud to replace a lost or damaged item, of which one-third are willing to pay up to 30 percent of the device cost. However, when we look beyond headphones, to the wider home audio device landscape, the willingness to repair takes a tumble. Only 17 percent of consumers told us they would arrange or undertake a repair. An additional 37 percent told us that it depends on the purchase price. Perhaps this could be due to the perceived complexity of larger devices. Nevertheless, there are strong market indications that consumers are looking to elongate replacement cycles to promote sustainable living. In an increasingly technological world, not only should CE leaders continue to engage in R&D and product innovation in order to remain competitive. They need to readily consider and promote sustainability, and align with environmental issues.

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Choose Daiwa Massage Chair

for Enhanced Well-Being ダイワマッサージチェア

Daiwa Massage Chair

by Minoru (Michael) Kogure

Massage chairs have significantly transformed comfort and wellness through innovative technology over the years. Once regarded as novelties, these chairs have seamlessly become everyday household items, available in diverse models from various manufacturers. For over forty years, U.S. Jaclean, Inc. U.S. Jaclean President Minoru Kogure with Daiwa Supreme Hybrid has remained committed to providing holistic health and wellness products, massage chairs in the U.S. Today, with notably advancing massage chair tech- the growing popularity of massage nology with Daiwa Massage Chairs. chairs, we are excited about the future. Initially developed in Japan, massage chairs have continuously evolved. In As technology advanced, our masJapan, issues like back and shoulder sage chairs improved significantly. For stiffness, known as ‘katakori,’ were instance, we introduced stretching linked to stress and overall well-be- functions that combine acupressure ing—a concept less acknowledged in and chiropractic techniques, ensuring the United States at that time, raising optimal touch for maximum health doubts about the necessity of massage benefits. Our innovation includes an chairs. extended and flexible massage track coupled with advanced rollers that simulate the skilled motions of a professional massage therapist’s hands. Alongside these advancements, our chairs offer multiple functions that alleviate tension, reduce stiffness, increase flexibility, improve posture, and enhance blood circulation, providing a wide range of benefits. Daiwa Massage Chairs effectively address the entire body, from the neck and back to the thighs, calves, feet, and even the hands. Introducing a glimpse of our Daiwa Massage Chairs

Despite initial skepticism, we persisted, showcasing our chairs alongside smaller massagers at state fairs and events. This approach gained traction, especially in areas where people spent extended periods driving, as our compact massagers helped alleviate lower back fatigue during long drives. Gradually, this led to broader acceptance of

Furthermore, our detailed design places special emphasis on leg and foot massage features. Drawing from our expertise in leg-focused and reflexology-based massages in our other products, we’ve dedicated considerable effort to refining the foot massage experience. Our extensive foot massage enhances circulation by targeting pressure points on the sole, significantly

contributing to our chairs’ ability to promote overall well-being. Daiwa Massage Chairs embody the Japanese concept of “mibyo (未病),” prioritizing maintaining good health and preventing illness rather than treating it afterward. This philosophy aligns with our massage chairs’ development, prioritizing health maintenance and preventative care. Going beyond mere relaxation, our chairs play a vital role in daily wellness, offering comprehensive support for overall health. By harmonizing health benefits with utmost comfort and luxury, our chairs provide a holistic solution for relaxation and well-being. In today’s stress-laden world, our commitment remains steadfast. For decades, we have dedicated ourselves to promoting health and wellness through our chairs, blending Western scientific advancements with traditional Eastern principles. This ongoing dedication propels us to continually enhance wellness across the United States with Daiwa Massage Chairs.

Our booth at the CES Show, Las Vegas, NV

Las Vegas Convention Center Booth #22040 Venetian Expo (formerly Sands) Booth #54246

20 | CES 2024 DAILY | JANUARY 9-12, 2024 Sahara Ave. To Downtown Las Vegas

City View Map

Joe W. B ro w

Sahara Station

n Dr.

Paradise Rd.

Las Vegas

Karen Ave.

Elvis Presley Blvd. Paradise Rd.

Resorts World

Tech East

Jo eW .

Westgate Station

Brown Dr.

Ind ust ria l Rd .

Las Veg as B lvd .

Palace Station

Westgate

Convention Center Dr.

Las Veg as B lvd .

Sammy Davis Jr. Dr .

Tech West

Las Vegas Convention and World Trade Center

Fashion Show Mall

Desert Inn Rd. LVCC Station

Encore at Wynn

Renaissance

Las Vegas Metropolitan Police Dept.

Sierra Vista Dr.

Wynn

Swenson St.

The Palazzo

ve. ds A San

Treasure Island

The Venetian

Tech South

Tuesday, Jan. 9 Wednesday, Jan. 10 Thursday, Jan. 11 Friday, Jan. 12

Venetian Expo

Harrah’s/The LINQ Station

Koval Ln.

Frank Sinatra Dr.

CES 2024 Twain Exhibit St. Hours

C Space at ARIA Exhibit Hours

Westin

Flamingo Rd.

Bellagio

10 AM-6 PM 9 AM-6 PM 9 AM-6 PM 9 AM-4 PM

Tuesday, Jan. 9 Wednesday, Jan. 10 Thursday, Jan. 11

9 AM-6 PM 9 AM-6 PM 9 AM-6 PM

Cosmopolitan Vdara

ARIA

Harmon Ave.

Park MGM MGM Grand/ Signature at MGM New York New York

Luxor

Mandalay Bay Rd. Mandalay Bay/Delano

Alexis Park

MGM Station

C Space Shuttle

Hotel

Las Vegas Monorail

Tropicana Ave. Tropicana

Giles St.

Excalibur

Key

Bally’s/Paris Station

Reno Ave.

Tech Express

Vegas Loop

Explore CES exhibit venues at CES.tech. As of Nov. 30, 2023. Locations subject to change. Map not to scale.

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22 | CES 2024 DAILY | JANUARY 9-12, 2024

Tech East Las Vegas Convention and World Trade Center (LVCC), Renaissance Las Vegas and Westgate Las Vegas

Elvis Presley Blvd.

North Hall

Joe W. Brown Dr.

West Plaza Booth #s WP1-WP99

Paradise Rd.

West Hall

Booth #s 3000-7999 Product categories • Vehicle Tech & Advanced Mobility

Diamond Lot

Product categories • AI | Robotics • Digital Health • Enterprise • FinTech • IoT Infrastructre • Vehicle Tech & Advanced Mobility

Westgate Booth #s 300-2999 North Rd.

North Hall

Booth #s 8000-11999

Skywalk

Meeting Rooms Lvl 1 W101-W110 Lvl 2 W201-W238 Lvl 3 W301-W327

Las Vegas Convention and World Trade Center Meeting Rooms

Upper Level, N250-N264

Meeting Rooms Lower Level, N101-N120 Upper Level, N201-N249

Convention Center Dr. Grand Lobby Booth #s GL1-GL15

Central Plaza

Beach Lot

Central Concourse

Booth #s CP1-CP50

Blue Lot

C5 Lobby

Central Hall

Booth #s 15000-23999 Product categories • Audio Video | Gaming | Metaverse | XR

South Hall Connector Desert Inn Rd.

Desert Inn Rd.

Paradise Rd.

Show Services at Tech East Accessibility Desk

Exhibitor Press Conferences

CES 2025 Exhibit Space Selection

LVCC, South Connector, S224 & S225

Silver 3

South Hall 3 & 4

S4 Lobby

Lobby

International Business Center

LVCC, North Level 2, N250-N262

LVCC, West Level 2, W225

LVCC, West Level 2, W216-W232

LVCC, West Level 2, W212

CTA Member Lounge

LVCC, North Level 2, N254

Media Room Show Office

S1 Lobby

South Hall 1 & 2

Renaissance

S2 Lobby

Bronze Lot

LVCC, North Level 2, N257 LVCC, West Level 2, W227

Platinum Lot Swenson St.

To Tech West and Tech South

Conference Sessions

Upper Level, S219-S233

LVCC, North Level 2, N250

LVCC, South Connector, S219

Meeting Rooms

Sierra Vista Dr.

Customer Service Center LVCC, West Level 1, W102

Key Accessibility Desk

Automatic Doors

Badge Pickup

C Space Shuttle

Customer Service

Elevators

Hotel Shuttle Buses

Information

Las Vegas Monorail

Passenger Pickup/Drop-off

Taxi

Tech Express

Vegas Loop

Explore CES exhibit venues at CES.tech. As of Nov. 30, 2023. Locations subject to change. Map not to scale.

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/ ATH-TWX7 Wireless Earbuds

Customizable Clarity stone gray

rich white

ash black

Crystal clear call quality, hybrid noise-cancellation, and a unique soundscape function to produce sounds for concentrating, relaxing or meditating, the TWX7s deliver a personal approach to audio. Select from two sets of included eartips – soft and standard – to customize your fit. Stop by Booth #20935 (Central Hall) for a chance to win a pair!

audio-technica.com

24 | CES 2024 DAILY | JANUARY 9-12, 2024

Tech West Venetian Expo

Show Services at Tech West Accessibility Desk

Customer Service Center

To T Las ech Veg Sou as B th lvd.

CES 2025 Exhibit Space Selection Level 1, Room 310

Conference Sessions

Valet Drop Off and Taxi

International Business Center

Level 2, Venetian Ballroom Level 1, Room 301

Level 1 Lobby

Level 2 Lobby

Keynotes

Exhibitor Press Conferences

Level 5, Palazzo Ballroom

Level 3, Lido 3105-3106

Media Room

Level 2, Venetian Ballroom

Level 4, Marcello and Lando

CTA Member Lounge

Concierge

Level 2, Venetian Ballroom

Show Offices

Level 3, East Foyer Venetian Tower, Suite 29-207

Level 2, Halls A-D, Booth #56332

Race & Sports Book

Casino

Lobby

Innovation Awards Showcase

Food Court

Front Desk

Escalators

up to Parking Garage Connector (Take a left at Coffee Bean)

Venetian Hotel

Restaurant Row Casino Cage

The Venetian Theater

To Palazzo and Wynn/Encore

Elevators to exhibit suites in Venetian Tower

Escalators

Levels 1, 3, 4 & 5

Level 3 Lido

Delfino

Level 2

3001-3106

4001-4106

Venetian Ballroom

Bellini 2001-2106

Titian 2201-2306

Murano

Lando

3201-3306

4201-4306

San Polo

Marcello

3401-3506

4401-4506

Palazzo Ballroom Keynotes

Veronese 2401-2506

Level 5

Level 4

Opaline Theatre

Showroom

Business Center

Grand Lux Cafe

Bassano

Toscana

Zeno

3601-3806

4601-4806

2601-2806

Level 1

Key

Package Center

Galileo

Down to Hall G

Booth #s 73000 - 75999

Booth #s 50000-54999

Design & Source

Down Product categories to • 3D Printing Hall G • Accessories • Country Pavilions • Food Tech • Innovations Showcase • Lifestyle • Smart Home • Sports Tech

Marco Polo 701-807

Bus Entrance

901-1007

Halls A-D

Accessibility Desk

Badge Pickup

C Space Shuttle

Customer Service

Casanova 501-607 404 403 402 401 407 406 405

Hall G Booth #s 60000-63999

310

305

309

304

308

303

307

302

306

301

203 202 201 103 102 101

Elevators Business Center

Sa nd sA ve .

Venetian Expo

Escalators

Levels 2, 3, 4 & 5

t as hE c Te To

Hotel Shuttle Buses

Taxi

Information

Tech Express

Eureka Park™

Navigation Path Up to Halls A-C

Explore CES exhibit venues at CES.tech. As of Nov. 30, 2023. Locations subject to change. Map not to scale.

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Tech South ARIA

CES 2024 DAILY | JANUARY 9-12, 2024 | 25

Tech South Tech ARIA South Tech Level 3 - East ARIA South

To Ironwood Terrace and Level 3 West

ARIA

Level 3 - East Level 3 - East Level 3 - East

South Primrose South Veranda Primrose South Veranda Primrose Veranda

To Ironwood Terrace and Level 3 West To Ironwood Terrace and Level 3 West To Ironwood Terrace and Level 3 West To Level Two

To Level Two

South To Level Two Primrose Primrose Ballroom To Level Two 6Veranda 5 4 6 5 4 6 Primrose5Ballroom 4 3 2 1 Primrose Ballroom Primrose Ballroom Primrose 3 2 East 1 Veranda 3 2 1 3 2 1 East Primrose Veranda East Primrose Veranda East Primrose Level 2 - East Veranda

Show Services at ARIA

7 Mariposa 8 Ballroom 4 7 8 7 8 1 2 3 Mariposa Ballroom

Mariposa4 Ballroom Mariposa4 Ballroom 42 2 2

1 1 1

C Space at ARIA Exhibit Hours

Customer Service

Wednesday, Jan. 10 West Level 2, Copperleaf 1

9 AM-6 PM C Space atThursday, ARIA Exhibit Hours Jan. 11 9 AM-6 PM C Space at ARIA Exhibit Hours Tuesday, Jan. 9 9 AM-6 PM C Space at ARIA Exhibit Hours

Terrace

Level 1 - East Level 1 - East Level 1 - East 5 5 5 6 6 6

Cypress Executive Lounge

Pickup

Shuttle

Service

Badge Pickup Badge Pickup Badge Pickup

Customer C Space Service Shuttle Information Elevators Escalator Customer C Space Service Shuttle Customer C Space Explore venues at CES.tech. Service Shuttle CES exhibit

Elevators

Escalator

Information

Elevators

Escalator

Information

As of Nov. 30, 2023. Locations subject to change. Map not to scale.

Plaza Level - East

Terrace

Key Key Key

9 AM-6 PM 9 AM-6 PM 9 AM-6 PM 9 AM-6 PM Customer C Space

Explore CES exhibit venues at CES.tech. Information Elevators Escalator As of Nov. 2023. venues Locations subject to change. Explore CES30, exhibit at CES.tech. Map not to scale. As of Nov. 30, 2023. Locations subject to change. Explore CES exhibit venues at CES.tech. Map scale. As ofnot Nov.to30, 2023. Locations subject to change. Map not to scale.

Cypress Executive Lounge

Terrace

5 Joshua Meeting Rooms

36 2 1 3 2 7 8 1 3 2 1 Joshua Meeting Rooms Joshua Meeting Rooms Joshua Meeting Rooms 7 8 9 10 7 8 9 10 7 8 9 10 4 4 4

To Resort & Casino

Cypress Executive Lounge

Terrace

Level 1 - East

Wednesday, Jan. Tuesday, Jan. 9 10 Key Thursday,Jan. Jan. Tuesday, 911 10 Wednesday, Jan. Wednesday, Jan. Thursday, Jan. 11 10 Thursday, Jan.Badge 11

Center To West Convention Center To West Convention Center

To Resort Cypress Executive Lounge & Casino To Resort & Casino To Resort & Casino

3 3 3

East Level 1, Joshua 9-10

East Level 1, Joshua 7-8 Customer East Level 2 Service East Level 1, Joshua 9-10 Badge Pickup Conference Sessions West Level 2, Copperleaf 1 East Level 1, Joshua 7-8 Customer East Level 2 Service East Level 1, Joshua 9-10 Tuesday, West Level 2, Copperleaf 1 EastJan. Level91, Joshua 7-8 9 AM-6 PM

To West 8 Convention

6 6 6

Conference Sessions

East Level 2

Show Services at ARIA East Level 1, Joshua 7-8 Customer Service West Level 2, Copperleaf 1 Show Services at ARIA Badge Pickup Conference Sessions Show atLevel ARIA East Level 2 Services East 1, Joshua 9-10 Badge Pickup Conference Sessions To West Convention Center

Level 2 - East Level 2 - East Level 2 - East

Badge Pickup

1 10 12 12 3 23 4 34 5 4 5 Willow Lounge 5 Willow Lounge

Plaza Level - East 1 Plaza Level - East 2 Plaza Level - East

Orovada Ballroom 5

4 5 Willow Lounge

Plaza Office A Plaza Office B

8 6 7 8 6 7 1 8 6 7 Orovada Ballroom 5 Orovada Ballroom 5 Orovada Ballroom 5 1 2 3 1 2 3 1 2 3

Plaza Office A

Plaza PlazaB Office Office A

Plaza Plaza Office A B Office Plaza Office B

Willow Lounge

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26 | CES 2024 DAILY | JANUARY 9-12, 2024

AUTOMOTIVE Revving Up the Future: Automotive as the Next Big Tech Battleground GUY HAMMETT SENIOR MARKET ANALYST FUTURESOURCE CONSULTING The automotive industry is undergoing a significant transition as cars increasingly become computers on wheels. The rise of electric vehicles (EV), increasing connectivity and the move towards autonomous driving are creating huge challenges within the industry, yet also significant opportunities.

ELECTRIFICATION AND CONNECTIVITY SPARK NEW POSSIBILITIES EV sales continue to outperform the overall car market, growing approximately 40 percent in 2023. Government incentives and mandates are set to continue pushing this figure upward until 60 percent of all cars sold in 2030 are electric. Electrification opens new infotainment possibilities, freeing up space formerly taken up by the ICE and other associated components. This also increases the need for a fully integrated infotainment system that can help users balance entertainment-related power usage with battery status and vehicle range. Moreover, the increasingly connected nature of cars has seen new business models and revenue opportunities emerge around digital services, location-based offerings and personalized information. Control of these services offers potentially huge revenue streams. Over the past few years, the automotive landscape has emerged as a significant battleground, with tech vendors and automotive OEMs keen to create a seamless experience for consumers within their ecosystems.

WHICH BRANDS ARE LEADING THE CHARGE? Google’s Android Auto and Apple’s CarPlay currently lead the way in terms of in-car infotainment, with Android Auto featuring in almost 200 million cars worldwide and Apple CarPlay installed in 98 percent of new cars sold in the U.S. Such smartphone mirroring solutions are expected to remain a mainstay of the market moving forward; indeed, Futuresource’s consumer research has revealed that these technologies are noticeably more popular with younger consumers. However, while these smartphone mirroring solutions have proved immensely popular, Google has taken the lead in pushing deeper integration into the car with Android Automotive OS. Android Automotive offers a standalone experience separate from the phone, with the OS running directly on a head unit or built-in tablet, intended to replace the automakers infotainment software entirely. However, automakers are unlikely to give up control of the car interior without a fight. As the battle for the interior of the car heats up, automakers rightly have concerns over losing ownership of the in-car experience and the abil-

GETTY IMAGES

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CES 2024 DAILY | JANUARY 9-12, 2024 | 27 ity to utilize the infotainment system as a key differentiator. While tech giants such as Google and Apple have deep pockets for OS ecosystem development and maintenance expertise, the importance of in-car infotainment has led many automakers to reconsider these partnerships. Google’s car-native solution, Android Automotive, runs a fully-fledged Google System, significantly cutting down on cost and complexity for automakers. On top of this sits its optional Android Automotive Open Source platform, which allows automakers to develop customized system based on an open source version of Android Automotive. Futuresource estimates that roughly 60 percent of cars sold in Western markets in 2024 will have an infotainment system running on Android, giving Google a significant head start in this arena. Nonetheless, the importance of controlling the infotainment system has led many automakers, most notably Tesla, Toyota and Mercedes-Benz, which run their own Linux-based systems, to attempt to develop their own systems. Google’s rapid in-car ascent leaves Apple’s pathway unclear. CarPlay 2, announced in June 2022 but yet to hit the market, first appeared to be a direct competitor to Android Automotive. Apple even announced multiple OEM partnerships at the time. However, it remains unclear how Apple will integrate CarPlay 2.

Automakers already committed to Google are unlikely to want to start again with an Apple OS system. Those who decided to develop their own infotainment systems (whether using Android or other platforms such as Linux) are unlikely to be willing to give full control of the infotainment system to Apple for the same reasons they were reluctant to do so with Google.

THE BATTLE OVER DATA Nonetheless, the ongoing battle for consumer data across product categories remains one of the defining features of the tech industry in recent years. The meteoric rise of voice assistants over the past five-plus years and the billions of dollars in voice assistant research are perhaps the most evident examples of this. As cars continue to become increasingly software-defined, the amount of data on offer relating to behavior, preferences and usage patterns becomes more available and more valuable.

AUTONOMOUS DRIVING TO UNLOCK MONETIZATION POTENTIAL Crucially, monetization possibilities are likely to increase dramatically as we move closer to level 3 and level 4 autonomy in cars. While true autonomy has taken longer than many in the industry had hoped, Future-

source estimates that by 2026, 10 percent of new car sales will feature level 3 autonomy. Moreover, by 2029 the first level 4 cars are expected, allowing full selfdrive in certain conditions. As we move along this autonomy scale, the idea of the car as the “third room” will increasingly become a reality. With no need to drive, consumers can become fully immersed in content, meaning the layout of cars is also likely to change significantly (especially as we approach level 5 autonomy—full autonomy in all conditions). Here, the car becomes an entertainment hub. In-car gaming, video streaming and music listening will likely boom, and this will all be controlled by the car’s OS. Furthermore, L4 and above autonomy is likely to usher in a revolution in the ways we use cars, with the idea of vehicles as a service and shared mobility expected to become much more relevant. The future of in-car infotainment is promising, with substantial future revenues expected from hardware, software, and services. Automakers are setting ambitious goals around software and services: Stellantis, for example, announced it expects annual software revenues of over $20B by 2030. Panel makers, speaker manufacturers and even content providers will see a profound impact as the car becomes an infotainment hub.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

A-T Unveils ATH-TWX7 Truly Wireless Earbuds BOOTH 20935 Audio-Technica is introducing its ATH-TWX7 truly wireless earbuds, delivering detailed music playback while offering several advanced features to improve audio quality. Making its CES debut, the ATH-TWX7 provides users the freedom to customize their sound space. The ATH-TWX7 ($199.00) is a compact earbud equipped with digital hybrid noise-cancelling technology that can be activated with a simple touch of the earbud sensor. Available in Ash Black (ATHTWX7BK), Rich White (ATH-TWX7WH), and Stone Gray (ATH-TWX7GY), the headphones dual MEMS microphones capture and transmit environmental noise to a high-performance, noise-cancelling processor and proprietary filter to eliminate unwanted sounds.

Audio-Technica’s ATHTWX7 truly wireless earbuds

The ATH-TWX7 earbuds fit comfortably and discreetly in ears of all sizes, perfect for long listening sessions. Two types of eartips in four sizes are included to further customize the fit and to offer a more secure fit for better sound quality.

Data, Anytime, Anywhere With John Deere Sustainability Tools BOOTH 45 41 The John Deere Operations Center is an optin cloud platform that empowers farmers to create optimized workplans, monitor real-time job quality, and analyze and receive insights from data, anytime and anywhere. The new Sustainability Tools—a CES 2024 Innovations Award Honoree in the Sustainability, Eco-Design & Smart Energy categories—provide farmers with visibility into key aspects of their operations, including carbon emissions, soil health, and fuel emissions, so they can make more informed deci-

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Qualcomm Features Snapdragon 8 Gen 3 Mobile Platform

sions that not only benefit their farms, but the entire world population. As more acres are highly and sustainably engaged, Deere expects to see that customer outcomes around nitrogen use efficiency, crop protection efficiency, and CO2e emissions reduction will be enhanced. John Deere has been working with many recipients to ensure that the John Deere Operations Center will be a key enabler for farmers to participate in new market opportunities by providing all the data they need in one convenient place.

BOOTH 4901 Designed with generative AI in mind, Qua lcomm’s Snapdragon 8 Gen 3 delivers premium-level performance across all mobile experiences. Qualcomm’s latest flagship, a CES 2024 Innovation Awards Honoree in the Artificial Intelligence category, is introducing a variety of breakthrough Snapdragon innovations across connectivity, sound, capture, and gameplay to empower the best-in-class smartphones. The Snapdragon 8 Gen 3 redefines what users can experience with premium-level performance in photography, gaming, audio, and beyond. The powerful Qualcomm AI Engine infuses brilliance into every move, from drafting documents to intelligently creating oneof-a-kind content. LLM models can run up to 20 tokens/sec—one of the fastest in the smartphone industry, and with stable diffusion, generate an image at a fraction of a second. Prepare to be mesmerized in gameplay with Snapdragon Game Super Resolution upscaling games as high as 8K without impacting battery life or performance. Snapdragon 8 Gen 3 is the ultimate portable gaming console.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

A New Era of Outdoor Cooking? Check With Current Backyard CENTRAL PLAZA CP-22 Current Backyard is introducing a new era of outdoor cooking at CES 2024 with the debut of the Current Model G Dual-Zone Electric Grill and the Current Model G Electric Griddle, which will start shipping to consumers in February 2024. The Current Model G Dual-Zone Electric Grill has received recognition as a CES 2024 Innovation Awards Honoree in the Smart Home category. Offering the power of gas with the ease of electric, the company says its Current Grill is the first-of-its-kind outdoor electric grill that is a fully Wi-Fi enabled cooking

system, complete with a proprietary app to provide users greater control over their grilling experience. The introduction of the Current Grill and Griddle leaves the need for gas grills in the past. The electric fuel source opens the door for consumers living in apartments, condos or even cities that don’t allow open flame grills to be used. Plus, there are zero emissions at the point of use, Retail prices are set at $899 for the Current Grill, $799 for the Current Griddle, and an additional fee for their respective cabinet versions.

Current Backyard’s Current Model G Dual-Zone Electric Grill

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Withings Disrupts With New Athome Health Checkup Device BOOTH 8637 Withings, a global leader in connected

health, is unveiling BeamO, a disruptive 4-in-1 health checkup device. This advanced “multiscope” will place the ability to measure core health vitals taken during physician visits into the palm of the hand and will become available in the United States following FDA Clearance. For the first time, BeamO will combine ECG, oximeter, stethoscope, and thermometer sensors to turn the humble thermometer into a powerful tool for regular monitoring of heart and lung health.

Portable and smaller than a smartphone, it is designed to help individuals and families perform at-home checkups and to substantially improve the quality of telehealth visits. BeamO is packed with sensors that beam light waves to interpret blood flow patterns and temperature, as well as acoustic information. It performs multiple functions in one handheld device including performing blood oxygenation (SpO2) and heart rate readings simultaneously while also conducting a med-

Withings’s BeamO health checkup device

ical-grade 1-lead ECG; conducting accurate and stable core body temperature readings with a noninvasive scan of the temporal artery; and, as a cutting-edge digital stethoscope, capturinhg chest or back acoustic sound waves through a Piezoelectric disc. BeamO will be demoed during CES at the Withings booth (8637). BeamO will retail at $249.95 in June 2024, following FDA clearance of its ECG capability.

GatorGrip Phone Stand Strikes Chord in Marketplace

Revenant Systems Offers Innovation in Estate Planning

BOOTH 60663 GatorGrip is featuring its innovative 6phone stand at CES 2024. According to the company, the GatorGrip phone stand has captured the attention of tech enthusiasts and consumers alike even before CES open, leading to unprecedented demand and early sellouts. The GatorGrip phone stand’s popularity can be attributed to its unique design, which offers unparalleled stability and flexibility for a wide range of devices. Its sturdy yet flexible “gator-like” grip provides a secure hold on smartphones, tablets, and other gadgets, making it an essential accessory for modern lifestyles. Said GatorGrip CEO Nina Seyedabadi: “That our product is selling out prior to the show is a testament to its quality, functionality, and the growing need for versatile tech accessories.” The GatorGrip team encourages CES attendees to visit its booth to experience the GatorGrip phone stand firsthand and learn more about its features and compatibility with various devices. The company is eager to engage with industry professionals, media representatives, and potential partners during the event. The GatorGrip phone stand

BOOTH 61051 As society advances further into the digital age, a gap has emerged in the legacy and estate planning sector. Revenant Systems’ new ADAM (All-life Digital Asset Manager) app bridges this gap by enabling users to pass on digital assets, such as passwords, files, photos, videos, and any other sensitive data stored on their devices. Download ADAM, an innovation in modern estate planning, now on Google Play and at the Apple App Store. Once the app is downloaded, users can begin adding assets to folders that can be updated at any time. Upon entering the Executor Key into the app, the Release Timer will initiate, notifying the account owner for a predetermined duration, allowing time to reset the key if the owner is still alive.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Naqi Neural Earbuds: Seeing is Believing ERGOAV, BOOTH 51952, VENETIAN EXPO ErgoAV is featuring its ergonomic solutions at CES 2024. The award-winning ErgoFx Standing Desk will be on display, equipped with innovative features that prioritize convenience and well-being, such as built-in high-power USB ports for connectivity and best-in-class lift columns. The Single and Dual Monitor Desk Mount with Built-in Docking Station will also be showcased, with several ports for connectivity such as USB, ethernet, and more. Additionally, the Motion Mount with Dual Arms will be featured with advanced isoTILT technology for the best viewing experience.

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BOOTH 60851, EUREKA PARK Naqi Logix’s Neural Earbud has been recognized as one of TIME Magazine’s Best Inventions of 2023 and with a CES 2024 Innovation Award in the Accessibility and Aging Tech categories. At CES 2024 Naqi Logix is demonstrating seamless control over PCs, Microsoft Office applications, internet browsing, wheelchairs and even piloting a 737 within a leading flight simulator, all accomplished with nothing but the Naqi Neural Earbuds. Naqi Logix shapes the future with hands-free, voice-free, and screen-free interaction, no brain implants needed. Seeing is believing.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

JBL Authentics Models Honored for Innovation The JBL Authentics 200 speaker recalls JBL’s iconic ‘70s styles featuring a Quadrex grille, custom leather-like enclosure, and premium aluminum frame, now with even better performance and versatility. As impressive as the retro design looks in any room, it sounds even better. Turn up the music and you’ll get big, balanced sound, amazing clarity, and deep bass. With Google Assistant and Amazon Alexa available simultaneously, you can play your favorite music, control your smart JBL’s Authentics 200 speaker home devices, and more, handsfree, using just your voice. The JBL Authentics 200, Awards Honorees in the Headphones 300 and 500 models are all CES 2024 Innovation & Personal Audio category.

Eureka Spotlights New Robot Vacuum BOOTH 52332 Eureka is showcasing its latest innovation, the Eureka J20 Robot Vacuum at CES 2024. The Robot Vacuum combines a freshwater cleaning feature with an all-in-one base station. Featuring the benefits of both a robot vacuum and floor washer, Eureka J20 tackles traditionally challenging messes for robot vacuums like spilled jam and dried ketchup with ease. Distinct from conventional ultrasonic mops and dual-rotary mops, the Eureka J20 boasts the unique RollRenew mopping system. It consists of a cycling belt mop design and an integrated dual water tank. During cleaning, five water nozzles beside the mop continuously spray clean water, and the mop con-

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Eureka’s J20 Robot Vacuum

tinues rolling forward to remove stubborn stains. A scraper under the robot continuously guides the dirty water from the mop into the onboard 250ml wastewater tank. This ensures the J20 always operates with fresh water, similar to a normal floor washer. Coupled with an

Samsung Health Enables Balanced Lifestyle Pattern BOOTH 19608, CENTRAL HALL Samsung Health provides core features to keep up your body fit and healthy. It will record and analyze your daily activities and habits to help maintain successful diet and lead healthy lifestyle. Whether you walk or run, hike or bike, play indoor or outdoor sports, you can add and track the various physical exercises and activities in a single step using the various built-in trackers. You can also record your step count activity using Pedometer. With Samsung Health, users can take advantage of groundbreaking new health features on Galaxy Watch6 series offering wellness insights like never before. Samsung Health helps to create a balanced lifestyle pattern by recording a variety of information like your food, caffeine and water intake details. Provide your daily snacks, food, water and caffeine intake and track your diet and weight on the go while staying comfortable using the sleep and stress tracker. Samsung Health is a CES 2024 Innovation Awards Honoree in Mobile Devices, Accessories & Apps.

impressive 8000pa suction power, the mop is able to replicate manual mopping to break down stubborn stains.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Bosch Makes Schools Safer for All BOOTH 17207 A CES 2024 Innovation Awards winner in Artificial Intelligence, Bosch’s Gun Detection System pairs video and audio AI to prioritize proactive security and safety involving guns at schools. The near-invisible system offers a multi-layered approach to elevate security and safety of campuses, while enabling a smooth, frictionless flow and welcoming atmosphere that promotes learning. When someone brandishing a gun enters the school, the system is designed to promptly alert personnel who can verify the gun and take proactive measures. If a gun is not visually detected, audio AI, the second layer, is designed to detect and classify gunshots while estimating the direction

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from which the sound originates. This capability may enable quick and appropriate responses. And since the system’s visual and audio layers are camera-based, security staff can also rely on high-quality video footage for forensics supporting first responders. The Gun Detection System can operate independently, but it is also compatible with other systems like video, access control, and public address. These integration paths enable additional responses like human verification, locking doors, initiating automated public address and two-way radio announcements and dictating smart lockdown and evacuation protocols.

Bosch’s Gun Detection System

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

LG Takes Home a Record 33 Innovation Awards BOOTH 16008, CENTRALHALL LG Electronics (LG) has been recognized for the technological and design excellence of its latest lifestyle solutions, earning more than 30 CES 2024 Innovation Awards across Home Appliance, Home Entertainment and B2B categories, including two coveted Best of Innovation Awards for LG OLED TVs. Of the 33 CES Innovation Awards LG will receive at CES 2024, 15 have been awarded to LG TVs including 12 for LG OLED, marking the 12th consecutive year that the company’s self-lit TVs have received CES Innovation Award honors. As the leader and original creator of OLED TVs, LG has refined its premium TV innovation year after year. Today, LG offers the widest lineup of OLED TVs from 42- to 97-inch screen sizes, as well as unique and innovative OLED

TV form factors. LG OLED TVs are prized by consumers worldwide for their exceptional picture quality, which delivers vibrant, accurate colors, deep blacks and infinite contrast. Among the new LG Home Entertainment innovations also honored are LG Soundbars, LG XBOOM Portable Speakers and LG Smart TV webOS apps. LG Home Appliance products honored this year include LG SIGNATURE Washer & Dryers. LG Business Solutions products honored include LG UltraGear Gaming Monitors, LG SMART Monitor, LG gram Laptops and LG CLOi ServeBot. The full list and details of LG’s CES 2024 Innovation Award recipients will be announced at CES 2024 on January 7.

New Onkyo AV Receiver for ‘The Everyman’ BOOTH 18208 The Onkyo TX-RZ70 11.2 Channel AV Receiver is sophisticated and powerful with its studio-grade processing that utilizes the very latest audio technology including ESS Sabre DACs, THX Certification, eARC, and IMAX Enhanced Mode functionality. With built-in Dirac Live Room Calibration Full Bandwidth, the TX-RZ70 uses machine learning to perfectly adapt and calibrate your audio settings to your unique speaker system and room layout. The Onkyo’s TX-RZ70 11.2 Channel AV Receiver Onkyo TX-RZ70 is built by and for audiophiles, TX-RZ70 overdelivers on premium home theater perbut intuitively built for the everyman. formance. With eleven channels and 140 Watts, the TXWith built-in Dirac Live Room Calibration Full RZ70 is Onkyo’s most powerful AVR yet, giving users Bandwidth, the Onkyo TX-RZ70 uses machine the power to design the ultimate entertainment space learning to perfectly adapt and calibrate your audio with its discrete zones, multiple subwoofers, and highsettings to your unique speaker system and room layperformance components that won’t overheat or lag. out. And big bass fans can also upgrade their system Studio Grade Processing: Utilizing the very latest with Dirac Live Bass Control Single/Multi Subwoofaudio technology including ESS Sabre DACs, THX er for optimal calibration of the lowest tones. Certification, and eARC functionality, the Onkyo

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LG Electronics’ Signature OLED M

Mitsubishi Spotlights Rulerless Mobile App System BOOTH 3541 A CES 2024 Innovations Award winner in the Mobile Devices, Accessories & Apps categories, Mitsubishi’s Rulerless is a mobile application system that contributes to early recovery and reconstruction from flood damage caused by heavy rains and floods. In the past, damage assessment required dispatching personnel to the site, which made damage assessment time-consuming. This application enables measurement of damage conditions, etc., necessary for damage certification, using only a smartphone, leading to prompt support for disaster victims. In addition, operational efficiency can be improved by using this for equipment inspection and equipment delivery/installation simulations.

Mitsubishi’s Rulerless mobile application system

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Klipsch Launches Music City Series Speakers BOOTH 18208 Klipsch is introducing its latest range of premium portable Bluetooth speakers, the Klipsch Music City Series. This series comprises three speakers—Klipsch Austin, Klipsch Nashville, and Klipsch Detroit—each of which is inspired by iconic American music cities and legendary artists. The ultra-portable Klipsch Austin is inspired by the passion and artistry that makes its namesake the world’s live music capital and is designed to take the concert anywhere you go. With Klipsch Nashville, you’ll immerse yourself in Music City, USA’s soulful melodies and rich musical heritage, thanks to the

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360-degree sound experience created by the speaker’s dual opposing drivers. The powerful Klipsch Detroit is the largest of the three speakers and was inspired by the Motor City’s legacy of defiant rhythms and iconic beats. All models feature Klipsch Broadcast Mode, which allows you to connect more than 10 broadcast-enabled speakers simultaneously. The Music City Series keeps the party going with extended battery life, 12 hours of playtime with the Klipsch Austin, and 24 hours of playtime with the Klipsch Nashville and Klipsch Detroit speakers.

The Klipsch Music City Series

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Nuralogix Anura MagicMirror Opens New Frontiers in Health Measurement Hisense’s AR HUD transforms car windshields into information hubs

Hisense Offers In-Vehicle Projection System BOOTH 18217 Hisense is set to make its debut in the automotive industry at CES 2024. Building on its established reputation as the founder and pioneer of the global laser TV market, the company is expanding the application of its innovative display technologies to provide immersive entertainment experiences to a wider audience. Hisense’s AR Heads-Up Display (HUD) combines holographic technology with proprietary panoramic TriChroma triple-laser projection, offering an impressive balance between compact size and exceptional display capabilities for more immersive imaging. AR HUD, coupled with laser phase and spectral tuning, delivers multi-directional displays with high resolution, remarkable transparency, extended projection distances, and wide-viewing angles to transform the windshield into an information hub, allowing drivers to simultaneously observe virtual images and the real environment at the same time. With its wide projection angle, superior image quality, and high brightness, the panoramic laser projection display by Hisense creates an immersive visual experience that enhances navigation when driving and entertainment when parked.

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BOOTH 8917 NuraLogix, a pioneer in Affective Ai, is introducing Anura MagicMirror, a tabletop smart mirror that analyzes facial blood f low information to accurately calculate a host of vital signs and disease risk assessments. Powered by DeepAffex, the company’s cloud-based Affective Ai platform, Anura MagicMirror is the first device NuraLogix has manufactured, leveraging its hardware-agnostic software to deliver on the promise of making accurate health data ubiquitous in people’s lives. Anura MagicMirror is a CES 2024 Innovation Award Honoree in the Digital Health category. The versatile 21.5-inch screen device enables industry partners, including retailers, gyms, schools, corporations, construction companies, retirement homes, pharmacies, and doctors’ offices, to develop proactive health solutions that can help impact the lives of employees, customers, and patients. Anura MagicMirror is designed for conducting speedy and accurate physical and mental health assessments anywhere, anytime. When a user sits in front of the mirror, the device automatically detects this movement and begins conducting a 30-second scan. Gathering health data in this Nurologix’s Anura MagicMirror is powered by DeepAffex, the company’s method without requiring tedious multiple cloud-based Affective Ai platform manual inputs provides ease of use, espeAI algorithms to calculate over 100 health paramecially for those with mobility issues, elderly poputers. Uniquely, it can measure physical health vitals, lations, and more. as well as mental health assessments, and can carry Anura MagicMirror leverages the company’s out health risk assessments. patented Transdermal Optical Imaging (TOI) NuraLogix’s research models have currently technology, a novel form of Remote Photoplethysappeared in 11 global peer-reviewed research pubmography (rPPG) to automatically detect a perlications, with three additional publications in son’s face, identify key regions of interest, and exprogress covering topics of hypertension, multitract blood flow information. The data is sent to year cardiovascular risk, diabetes, and fatty liver the cloud-based DeepAffex platform, which uses disease. advanced signal processing and machine learning

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

TissenBioFarm Promotes Sustainable Alternative Meat BOOTH 61441 Korea’s TissenBioFarm, a cultivated meat startup, is developing sustainable alternative meat. With leadership from the POSTECH and the University of Oxford, its vision is to create a future where people, the environment and animals are safe. Why alternative meat? Food insecurity: meet supply shortage projections due to the increasing global demand; Public Health: Zoonostic diseases and antibiotics; Climate crisis: greenhouse gas emissions along with excessive use of land, energy, water and grains; Animal Welfare: intensive and inhumane farming environments. POSTECH with its acclaimed expertise in tissue engineering is the foundation of TissenBioFarm’s technology. In the SDG era with high demand for low-carbon growth, the cultured meat industry is one of the fastest-growing fields attracting an impressive amount of investment around the world. This industry will play

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a major role not only in combating climate change, but also in the fight against zoonotic diseases and food supply imbalances. It is a promising field that can create high added values as it can realize the values of cus-

tomization, animal welfare, clean food, and environmental impact. TissenBioFarm has been selected for the startup accelerator program by SAMSUNG Welstory and FuturePlay.

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Goodyear Arrives at CES With Multi-Faceted Booth BOOTH 4917 The Goodyear Tire & Rubber Company is making its CES show floor debut this year with a multi-faceted booth that showcases Goodyear’s leadership in technology and innovation. CES attendees will be immersed in Goodyear’s latest tire technology and developments throughout their booth journey, seeing firsthand how Goodyear is driving the future of mobility. The latest in tire innovation will be on display at the heart of the booth, surrounded by immersive and interactive displays showcasing Goodyear SightLine, company vehicle servicing and fleet maintenance offerings, Goodyear’s 90 percent sustainable-material demonstration tire, the famous NASCAR Next Gen Chevrolet Camaro ZL1 Garage 56 entry that raced at the 100th running of the 24 Hours of Le Mans and more. Attendees can also get a peek at new tire intelligence enhancements in action.

LENOVO, VENETIAN LEVEL 2, BASSANO 2605 The Lenovo Legion Go is Lenovo’s first gaming handheld, featuring innovative tech pushes the handheld gaming space in new ways with a larger screen, higher TDP, and detachable controllers that enable the Go to be used as a handheld, as a tabletop tablet, and even a dedicated FPS mode for on-the-go FPS sessions.

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JLab’s Epic Lab Edition True Wireless earbuds feature Knowles RAN balanced armature (BA) drivers

Knowles, JLab Team Up on Epic Lab Edition Earbuds VENETIAN, TOSCANA SUITE 3805 Knowles Corporation and JLab have reached a significant milestone in audio innovation with the release of the JLab Epic Lab Edition True Wireless Earbuds. These earbuds provide high-resolution audio, long-wear comfort, and personalization options for a superior wireless listening experience for music streaming, gaming, and working. JLab Epic Lab Edition earbuds achieve crisp treble frequencies with Knowles RAN balanced armature (BA) drivers, which work with dynamic drivers for rich bass output. As a result, the earbuds deliver a balanced, crystal-clear sound across the entire frequency spectrum. JLab Epic Lab Edition is the first true wireless earbud that can be tuned to the Knowles Preferred Listening Response Curve. This curve optimizes treble response beyond 10 kHz, providing an exceptional music-listening experience. Users can personalize their sound settings to match the curve through the JLab App and create custom settings for their unique preferences. The earbuds feature smart active noise cancellation and Bluetooth LE Audio for low-latency, pristine audio.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Lumi Mounts: Elevating the Screen, Elevating the Room BOOTH 52159 Lumi is unveiling the LPA53ML Series motorized heavy-duty mantel TV mounts. For homeowners seeking the ideal blend of style, convenience, and smart living, these remarkable products are designed to securely mount your TV over a fireplace, transforming the way you enjoy your favorite content. The LPA53ML Series brings the future of home entertainment into the living room. The mounts boast an impressive capacity to securely hold televisions, whether it’s a 37-inch TV or a massive 90-inch screen. The aesthetic appeal it brings is one of the main reasons for mounting a TV on a brick fireplace. The contrast between the modern TV and the earthy brick texture is aesthetically pleasing. It creates a distinctive focal point that immediately draws attention and makes the room feel inviting and attractive. Whether a fireplace is made of whitewashed brick or traditional red brick, pairing it with a sleek TV screen offers a pleasing fusion of traditional

Lumi’s LPA53ML Series motorized heavy-duty mantel TV mounts

beauty and contemporary utility. These motorized TV mounts don’t just elevate the screen, they elevate the room.

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

Narwall Expands Smart Home Cleaning Solutions BOOTH 50532, VENETIAN High-end home robotic pioneers Narwal is adding three advanced devices to its portfolio of smart home cleaning solutions as it unveils the Narwal Freo X Ultra and Narwal Freo X Plus vacuum mops as well as the versatile upright Narwal Smart Floor Washer at CES 2024. The innovative air duct design and mighty motor of the Narwal Freo X Ultra and Narwal Freo X Plus combine to make them the most powerful robotic vacuums on the market, according to the company. Their fan rotational speeds reach up to 60,000 RPM (more than double the industry average: 24,000 RPM), and their unique U-shaped air duct streamlines airflow to produce an incredible 8,200 PA of strong suction. An innovative feature of Narwal Freo X Ultra and

Plus is the fact they store and compact dust within the robot itself rather than the base station. Dust is held inside the device in a convenient dustbag that is easy to remove for disposal. The Narwal Smart Floor Washer, also making its debut at CES, is an elegant handheld f loor washer packed full of technology and indigenous design features to ensure homes have flawless floors. Within the sleek device is a powerful, efficient mop served by 32 running water streams that produce 17N mopping pressure and 76AW suction efficiency. Making short shrift of even the dirtiest of floors, the Narwal Smart Floor Washer has a 99.99 percent disinfection rate and automatically separates solid and liquid waste for easy disposal. Once cleaning is complete, it au-

Timekettle Earns Fourth Innovation Award Timekettle’s upcoming AI translation product, the X1 Interpreter Hub, is a CES 2024 Innovation Awards Honoree in the Headphones and Personal Audio categories. This award marks Timekettle’s fourth Innovation Award. With its all-in-one integrated design, Timekettle X1 Interpreter Hub enhances communication efficiency by eliminating the need for additional apps or complex setups. This groundbreaking device introduces a multi-language simultaneous interpretation system, supporting both online and offline business meetings. The X1 Interpreter Hub is specifically designed and developed for business meetings, voice calls, and multilingual classrooms that require seamless translations in various languages, making it an ideal solution for international collaboration and communication.

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Narwal’s Freo X Ultra vacuum mop

tomatically scrubs, cleans, dries, and disinfects the roller brush, pipes, and filters within its charging station. The Narwal Freo X Ultra and Plus will be available in March 2024, priced at $1099 and $499. An Auto Water Exchange System is also available on the website, priced at $299 The Narwal Smart Floor Washer is priced at $399. All devices can be purchased at www. narwal.com and on Amazon.

Cool On The Go: TORRAS Shows COOLIFY 2S BOOTH 50746 TORRAS’s COOLIFY 2S personal air conditioner is designed to provide a 30°F temperature drop in under three seconds, providing uninterrupted cooling to both the face and neck. The versatile Cool/ Heat/Fan modes, coupled with customizable settings, ensure a unique user experience. For added convenience, the mobile app allows users to control settings from smart devices. With up to 28 hours of battery life and a quick 2.5-hour full charging time, and complete with a comfortable fit for any neck size, the COOLIFY 25’s quiet, lightweight nature makes it easy to carry to stay cool on the go.

Timekettle’s X1 Interpreter Hub in its packaging

Timekettle’s previous Honorees include the WT2 Plus Ear-to-Ear wearable translator for faceto-face bilingual conversations; M2 offline translation earbuds; and the Zero intelligent, portable, multifunctional translator.

TORRAS’S COOLIFY 2S personal air conditioner

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

StormAudio Showcases New Immersive Sound Processor The ISP Evo is a purely digital evolution of StormAudio’s immersive sound processors, the ISP Eco is the answer to pure digital installations that are now commonly required in “resimercial” projects, mixing studios or luxury marine markets. Based on the award-winning ISP Elite MK3 model, it retains the same platform and performance in the slim form factor of the ISP Core 16. The ISP Evo is a highperformance immersive sound processor that delivers the ultimate feature package required by the most demanding integrators and home cinema enthusiasts. StormAudio’s ISP Evo is a CES 2024 Innovations Award Honoree in the Audio Video Components & Accessories category. With up to 24ch decoding and upmixing of the most sought-after immersive sur-

StormAudio’s ISP Evo fully digital sound processor

round formats, such as Dolby Atmos, DTS:X Pro, Auro-3D and IMAX Enhanced, there is also up to 32ch of post-processing including the latest Dirac Live Active Room Treatment module and the state-of-the-art StormAudio Expert Bass Management with its multiple bass zones and selective bass routing. The ISP Evo will provide the best sound performance in any theatre without the installer needing to be an expert in room acoustics.

With Neural Earbud, Naqi Fosters Inclusivity BOOTH 60851, EUREKA PARK Naqi Logix’s Neural Earbud, featuring the company’s hands-free, voice-free, and screen-free Human-Machine Interface (HMI), marks a pivotal shift in how we interact with technology, according to the company. The Neural Earbud has been named a CES 2024 Innovation Awards Honoree in the Accessibility and Aging Tech categories. Naqi’s next generation human machine interface

(HMI) allows anyone to command and control all their digital devices, thereby fostering inclusivity. By eliminating the need for physical interaction, Naqi’s technology opens doors to digital devices for individuals facing physical limitations or disabilities. This groundbreaking approach ensures that everyone, regardless of their abilities, can seamlessly access and navigate computers and other devices. Naqi Logix pioneers wearables with an invisible user interface protected by more than 23 global patents. The impact extends far beyond helping with accessibility. It can control any digital device and lets people navigate AR/VR and the Metaverse, with facial microgestures. At Naqi it’s not just about innovation; it’s about empowerment, breaking barriers, and creating opportunities for individuals who were previously excluded from the digital landscape. Naqi Logix will enable greater independence and connectivity for all.

AI GUIDED LIMITED—A CES 2024 Innovations Award Honoree in the Accessibility & Aging Tech category, AI Guided Limited’s GUIDI is an AI smart belt empowering the visually impaired by implementing MEMS and AI technology to wearable devices. GUIDI helps users achieve their personal and highly intelligent navigation system independent of the internet or GPS. The device works with dual wide-angle cameras, a customized edge AI module with sensor integration, a haptic navigation system, and voice command. The accompanying mobile app allows convenience by featuring voice command support and over-the-air updates, ensuring continuous improvement and cutting-edge functionality. Goodbye to limitations and hello to freedom as GUIDi empowers the visually impaired with a seamless navigation experience in any environment.

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100 YEARS CTA.tech | CES.tech

OFFICIAL CES DAILY 2024

100 YEARS THE CTA CENTENNIAL: IGNITING INNOVATION SINCE 1924 From America’s radio days to the dawn of modern television and from analog’s transition to digital that paved the way for today’s Internet of Things and artificial intelligence, the Consumer Technology Association (CTA)® has championed tech innovation. Across the 100-year arc of this industry’s transformation, CTA has served as the voice for free enterprise across the nation’s halls of power. The association evolved alongside technology’s most visionary disrupters to advance a regulatory climate that helped modernize the tools of consumers’ daily life. Since CTA’s start in 1924 as the Radio Manufacturers Association, U.S. technology companies have had an advocate on Capitol Hill and across the country for progress and free enterprise. As the competitive and regulatory climate has changed, so has our association. Take a look at milestones marking a century of technological transformation as CTA adapted in concert with the visionaries who led the world from radio waves to the cyber stratosphere.

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THE RADIO ERA: 1924 TO 1949 April 16, 1924: The Associated Radio Manufacturers is Founded The Associated Radio Manufacturers was formed in response to patent fights, free-for-all merchandising practices, a lack of cohesive technical standards and looming legislation affecting radio. Informal gatherings of radio manufacturers in Chicago led to the creation of a formal association on April 16, 1924, and the name was changed to the Radio Manufacturers Association (RMA) several weeks later. July 1925: A Call for Standards In response to a growing call for technical standards in the radio industry, RMA adopted a formal resolution to develop its own RMAapproved industry standards. Early targets for standards included color-coded wiring, dimensions for plugs, jacks and sockets, and markings for transformers. 1927: Legislation Creates the Federal Radio Commission RMA formed an industrywide Radio Coordinating Committee that directed and lobbied to shape the newly passed Radio Act. The legislation established the Federal Radio Commission, which later became the Federal Communications Commission (FCC). Congress adopted 90% of the recommendations put forward by RMA and the Radio Coordinating Committee. 1933: RMA Moves to Washington, D.C. Struggling with the Great Depression, as both membership and revenue were declining, RMA reorganized. It shuffled its New York and Chicago offices, combining them in a Washington, D.C., location. The move to Washington better positioned RMA to make use of New Deal and National Recovery Administration initiatives. Late 1930s: RMA Takes on Television Standards Despite RMA’s name, the organization was heavily invested in experimentation with, and regulation of, television. It developed the first proposed standards for television that the FCC quickly adopted. This work led to the beginning of commercial television broadcasting in America. 1940s: World War II and Radio Manufacturing RMA members undertook a massive effort to convert manufacturing to a war footing. Nearly all civilian radio production was earmarked for the war effort. The industry underwent massive growth and change, from an estimated $240 million in prewar factory sales to $4.5 billion by 1944. RMA membership grew once more as radio manufacturers joined to get the latest updates on war production initiatives and stay ahead of Washington goings on.

THE TELEVISION ERA: 1950 TO 1979 1950-1951: Introducing the Radio-Television Manufacturers Association (RTMA) As television adoption exploded, the association restructured to embrace changes and tech industry trends. In 1950, the Radio Manufacturers Association (RMA) rebranded as the Radio-Television

Manufacturers Association (RTMA). The organization also raised membership dues and added a salary for its president. In 1951, Glen McDaniel became the first president with a salary. 1950s: War in Korea and Manufacturing Challenges With the Korean War threatening crucial supplies of essential materials for radio and television manufacturing, RTMA worked to organize information for members about navigating these shortages and identifying potential alternative materials to make up for the deficits. 1952: Creation of the Medal of Honor Award The award was created to recognize and celebrate the contributions of those whose work furthered the domestic electronics industry. The list of recipients included members whose individual companies read like a who’s who of American electronics success. Among the honorees were IBM, HP, Motorola, Texas Instruments, General Electric, Raytheon and RCA. 1953 and 1957: From RTMA to RETMA, then EIA Recognizing the changing face of American industry and wanting to incorporate the word “electric” into its name to better represent its work, RTMA became Radio-Electronics-Television Manufacturers Association (RETMA) in 1953. Then, in 1957, members looked to the future with a new name, the Electronics Industry Association (EIA), one that underscored an expansion beyond radio and television, embracing all industry segments of electronics. 1967: The First CES Opens in New York Highly successful from the outset, the first Consumer Electronics Show – CES – was held in New York June 25-28. Organized by Staff Vice President Jack Wayman, it occupied more than 100,000 square feet in the Hilton and Americana hotels, attracting more than 100 exhibitors and 17,000 attendees. Among the highlights were exhibits displaying pocket radios and TVs with integrated circuits. The kickoff speaker was Motorola Chairman Bob Galvin.

CONSUMER TECH TAKES OFF: 1980 TO 1994 1984: Historic Win in Sony-Betamax Supreme Court Case EIA (now CTA) and Chairman of the Home Recording Rights Coalition (HRRC) Gary Shapiro advocated on behalf of VCR manufacturers. Shapiro, CTA’s current President and CEO, fought to uphold the legality of home videotaping. The Supreme Court’s ruling in favor of Sony and other VCR manufacturers paved the way for TV recording. 1984-1986: Shaping Stereo, and the TV Experience In 1984, the Federal Communications Commission (FCC) approved multichannel TV sound (MTS) which provided the extra dimension of stereo for more powerful audio. As reviewers commented then, the technology brought the sounds to life. Footsteps, for example, and door slams seemed to be in the same room. Gunfire on popular crime procedurals like Miami Vice sounded almost too close for comfort. In 1986, the Consumer Electronics Group (CEG, a division of CTA

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predecessor EIA) was honored with an Emmy for its industry-shaping role in advancing stereo television. 1988: Standards For Total Home Automation CEG was instrumental in contributing standards that helped pave the way to the automated home. The Consumer Electronics (CE) Bus group developed the standard that encompassed a unified handcontrol system that established a common communication network through which any consumer electronics devices could interact, and exchange control information and data. 1990: Closed Captioning Is Signed into Law Legislation was passed requiring closed-captioning decoders in all larger color TVs manufactured after July 1, 1993. Over the next three years, the Federal Communications Commission (FCC) adopted the EIA closed-captioning standard. Today, this standard is known as CEA-608.

DIGITAL TRANSFORMATION: 1995 TO 2014 1995-2000: Championing, and Honoring, Industry’s Visionaries In 1995, EIA’s Consumer Electronics Group (CEG) became the Consumer Electronics Manufacturers Association (CEMA). Gary Shapiro, who joined in 1982, was named CEMA president. Then, in 1999, CEMA streamlined its name to Consumer Electronics Association (CEA), a brand that better reflected the organization’s diverse membership, and member companies’ products and services. Now an independent nonprofit corporation, CEA was better prepared to move into the 21st Century as a powerful yet flexible leader. In 2000, CEA launched the Consumer Electronics (CE) Hall of Fame to commemorate the technology pioneers. The Industry Forum awards dinner was established to recognize the hall’s inductees. 2002-2003: CEA Expands Standards Initiatives In 2002, CEA merged with Home Automation & Networking Association. The merger brought an influx of 500 new members to CEA. A year later, and with an ANSI-accredited process, CEA also increased the number of its standards committees, subcommittees and working groups. With more than 2200 participants populating these groups industry-wide, CEA succeeded in adopting standards at a faster pace. 2005-2009: Digital Patriots and TV Standards The first Digital Patriots Dinner was convened in 2005 to recognize leaders in the public sector working to advance tech growth. At the inaugural award ceremony, Intel CEO Dr. Craig Barrett received the Industry Digital Patriot Award. Later, on June 12, 2009, the U.S. adopted a new digital television (DTV) standard that capped more than two decades of work by CEA in collaboration with television broadcasters and manufacturers. That was the day that transformed American television. Following two postponements of the standard – first to December 31, 2008, then to February 17, 2009 – federal law ended analog for all U.S. full-power

TV broadcasts. In an August 2009 interview with CNET, CTA President and CEO Gary Shapiro (CEA president at the time) said the effort was the equivalent of “putting a man on the moon,” one that concluded a 25-year endeavor involving worldwide consumer electronics companies, the U.S. government and providers of broadcast, cable and satellite services. This key moment working for progress wasn’t the association’s last for that time frame. CEA took up the gauntlet again with other stakeholders in 2009, joining a Federal Aviation Administration (FAA) advisory committee to provide recommendations allowing passengers to use handheld devices in airplane mode during taxiing, takeoff and landing. 2012: Continuing Advocacy and Industry Activism The Consumer Technology Association Foundation was founded to support programs that harnessed tech for the benefit of seniors and people with disabilities. Also in the public interest, CEA stood up against proposed legislation that threatened a free and open internet. Adding its members’ voices to a chorus of other opposing parties, CEA contributed to halting votes on the Stop Online Piracy Act and Protect IP Act (SOPA/PIPA).

THE PRESENT AND FUTURE ERA: 2015 TO TODAY AND BEYOND 2015: CEA is renamed Consumer Technology Association (CTA) The organization enters 2015 with a new name, Consumer Technology Association, reflecting the reality that “every company is a tech company.” 2020: CTA and the World Bank Launch the Global Tech Challenge Announced at CES 2020, CTA teamed with the World Bank Group to create the Global Tech Challenge, aimed at mobilizing the tech community to create solutions to development challenges. The 2021 honorees – 30 organizations out of 1000 applicants - excelled at delivering scalable and innovative solutions in three key areas: Digital health in East Africa, resilience in India and gender equality around the world. Also in 2020, when COVID-19 triggered mandatory quarantines and other precautions, the world’s relationship with technology changed, perhaps forever. Consumers embraced conferencing and other tech to lessen their isolation. Companies were obliged to accommodate a wide range of work-from-home protocols to keep their businesses operating. In this climate, CTA pivoted to successfully convene CES, the most powerful tech event in the world. In 2021, CTA conducted the first and only all-digital CES to spotlight, in particular, technologies that eased the strains of COVID. Breakthroughs in digital health and telemedicine were notable highlights in the event’s programming. June 2022: CTA Joins the Human Security for All (HS4A) Campaign To highlight the critical role of technology in support of human

Putting Members First for 100 Years I Join Today @ CTA.tech

security worldwide, CTA aligned with World Academy of Art and Science (WAAS) in support of the HS4A campaign. The campaign, led by the United Nations, took center stage at CES 2023, the first show in history with a theme: human security. At CES, global attendees and media saw the latest technology advances solving big global challenges, with innovations in food security, access to health care, economic security, environmental protection, personal safety and mobility, community security and political freedom. Then, in 2023, the UN added technology as a human security pillar. October 2022: CTA Standards Lead to Approval of OTC Hearing Aids Following a decade of advocacy and standards development by CTA, the Food and Drug Administration (FDA) authorized over-thecounter (OTC) hearing aids, effective mid-October 2022. This ruling allowed Americans with mild to moderate hearing loss to purchase, for the first time, OTC hearing aids without a medical exam or prescription, online and in stores. With OTC hearing aids now more readily available through major retail outlets, consumers with hearing loss could at last look forward to significant cost savings and more choices for these essential devices. 2023: Looking To the Future In 2023, artificial intelligence and internet-connected devices increasingly equipped with AI tech were dominating news cycles. CTA took notice. Supporting a balanced approach to policymaking toward responsible AI and IoT solutions, the association met with federal officials and released fact-based reporting to educate audiences on these complex, sometimes fraught, topics. In July, CTA joined officials from the Federal Communications Commission (FCC), the National Security Council (NSC) and the National Institute of Standards and Technology (NIST) for the launch of the U.S. Cyber Trust Mark program. This initiative gives consumers more information about the cybersecurity of the connected products they buy. In October, CTA accepted the Chairman’s Award from the

World Innovation, Technology and Services Alliance (WITSA) for efforts empowering consumers to make informed decisions about the security of the internet-connected devices they install in their homes. One month later, the association urged AI leadership during a U.S. Senate forum as CTA President and CEO Gary Shapiro observing in a written statement that, “data, privacy and AI are intertwined.” Moreover, he continued in the statement, “As we refine the considerations around rules and guardrails for AI at the national level, we must ensure a national approach to protecting consumer privacy.” Guidance and research on this highly promising technology was compiled in CTA’s National AI Policy Framework and in a newly released report, Decoding Consumer Sentiment and Outlook on AI. As we consider the next 100 years, we honor the many, almost unimaginable, accomplishments this industry has shared with the world as we pledge to continue providing an arena where companies can connect, collaborate and contribute their innovations, unfettered. We will continue providing guidance, exclusive reporting and advocacy before federal, state and local governments with the measured goal of improving lives of consumers everywhere. Through public-private collaborations, the technology industry is ready and able to continue innovating in the public interest. Considering the advances of the last 100 years, the outlook for 100 years ahead is promising. Technologies are already emerging that can solve the world’s biggest challenges. These are solutions that can counter climate change, help to end world hunger, improve societal stability and advance positive health outcomes. Tech on display at CES 2024 is resolving myriad ills and inequities. Celebrate with us, and be part of a future made brighter through technology and entrepreneurial vision.

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OFFICIAL CES DAILY 2024

THE FUTURE OF HEALTH CARE IS DIGITAL, EQUITABLE, ACCESSIBLE

Health care and the sector’s associated technologies is always a mustsee experience at CES and will draw attendees to the latest in digital health. While the industry has experienced strains related to costs, access and lingering impacts from the pandemic, the good news is that digital health is making a difference. Across the show’s many stages, solutions that address personalized medicine, treatment availability, health equity, medical expenses and more are on display. The Digital Health Summit at CES 2024 provides an in-depth look at the trends and topics in consumer health and provides programming featuring innovative solutions that are transformative and inspiring. A journey through digital health at CES 2024 will reveal that systems, products and services are rapidly emerging for more personal,

portable and precise care. Digital health exhibits and programming clearly indicate a trend toward sector offerings tailored to the individual. But first, consider a few challenges, particularly ones of disparity in care. Digital Health, and Inequities Tech is Tackling As showcased on the CES exhibit floor, digital health technologies are rapidly gaining acceptance among consumers and clinicians. They are empowering consumers to take control of their wellness through diagnostic tools, personal health trackers and individualized treatments that save lives while lowering costs.

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While showcasing great health innovation, the CES Digital Health Summit will also explore how to ensure everyone has equal access to innovative technologies. One area that will be highlighted is how technology can address disparities in women’s health care, which has been not only a national focus, but a focus for CTA. On November 13, 2023, President Biden announced the first White House Initiative on Women’s Health Research, an effort led by First Lady Jill Biden to tackle historical underfunding of women’s health research, which has led to drastic disparities in health outcomes for women. CTA explored how digital health solutions can help address barriers to care for women in our 2023 study, The Future of Women’s Digital Health Solutions, which surveyed over 1000 U.S. adult women to explore key issues and opportunities related to women’s health. Notably, 64% of women believe digital health solutions can reduce health care costs and 58% think these solutions can help reduce health care inequities. Women’s use of digital health tools, CTA research showed, is driven by three key factors: the ability to track and monitor health effectively (40%), the aspiration to positively impact their health (39%) and the goal of establishing new healthy habits (36%). Personalized health tracking allows women to effectively manage their health with digital tools like apps and wearables. These help women keep tabs on various wellness parameters such as menstrual health, mental health, fitness and nutrition. Women’s Health Technology at CES 2024 This topic is highlighted by the Digital Health Summit, a hub for industry innovation and leadership. The Summit showcases the latest digital health developments. For deeper insight into tech’s impact on women’s health and health equity, don’t miss the panel discussion, How Tech Can Transform Women’s Health, on January 11 at 1:00 p.m. PT. and Advancing Health Equity Through Technology on January 11 at 2:00 p.m. PT. Visit CES.tech or download the CES 2024 app to explore these topics and much more in digital health. Download the CES 2024 app and visit the Exhibitor Directory to discover the latest in cutting-edge wearables, telehealth advancements and AI-driven health solutions that are leading the way in digital health.

AI in Research and on the Show Floor Shortcomings in women’s health care in the U.S. are gaining far wider attention, and AI is a promising solution as a technology that’s gaining ground across the sector for consumers’ and clinicians’ benefit. Recent leaps in AI innovation are fueling progress in health technology by harnessing large data sets. In this way, the tech speeds development of personalized treatments while streamlining physician workflows to reduce burnout. Evidence points to this trend gaining interest, as well as acceptance. Findings from two CTA reports, Driving Consumer Adoption of Digital Health Solutions and 2023 Decoding Consumer Sentiment and Outlook on Artificial Intelligence, U.S. Edition, reveal that: • At least three in four consumers who are interested in using digital health solutions believe these solutions will help improve their overall wellbeing. • 42% of U.S. adults familiar with AI expect that the health care field will experience the greatest positive impact, compared to 20 other sectors surveyed, from AI. • More than two in five (42%) are open to having AI technology tools make medical diagnoses for them. • 64% of U.S. adults familiar with AI are open (very to somewhat) to consulting with an AI doctor remotely. • More than a quarter (29%) are also open to having AI tech tools perform surgery on them. At CES 2024, exhibits, conference programming and more demonstrate how technology is moving markets and attitudes relative to personalization, accessibility and innovation. AI and other digital health solutions are bridging gaps in care through inclusive systems, improved user interfaces and virtual ecosystems for anytime-anywhere access.

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OFFICIAL CES DAILY 2024

WHO WE ARE

We are your advocates for innovation. Through our policy work at the federal, state and local levels across North America, we support the innovation economy and fight laws and rules that delay, restrict or ban the development of consumer technologies. A Say in Your Industry’s Future Voice your policy concerns by joining CTA’s policy working groups to track legislation and regulation. Be part of the technology and standards process across more than 70 committees, subcommittees and working groups accredited by the American National Standards Institute (ANSI). Artificial Intelligence (AI) CTA is a leading voice on artificial intelligence issues on Capitol Hill, working with industry and government to mitigate biased outcomes from AI algorithms, ensure adequate data security and prepare the American workforce for new opportunities created by AI. CTA’s AI working group addresses questions around this technology and helps guide CTA’s work on policy issues. Competition CTA endorses policies promoting vibrant tech marketplaces that prioritize consumer welfare. We urge governments to provide clear and consistent legal guidelines for business activities. We oppose

penalizing companies through regulations that target size, scope or influence across political, social and financial sectors. Drones CTA works with elected officials and government regulators to ensure that drone technology is safely integrated in the nation’s airspace. As part of this initiative, CTA supports the “Know Before You Fly” consumer safety campaign, encouraging responsible use of drones. Energy Efficiency CTA members have made tremendous progress in building energy efficient products and reducing greenhouse gas emissions. Meanwhile, CTA has supported and pioneered product-specific voluntary agreements that have enabled significant reductions in electricity use without governmental intervention. Environmental Sustainability While U.S. manufacturers are making extraordinary advances in reducing e-waste, states’ imposition of arbitrary recycling costs threatens to stifle our industry’s success. CTA advocates for proinnovation end-of-use policies that benefit consumers and our environment.

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Future of Work CTA supports employer-led strategies and regulatory approaches that create more education and hiring pathways such as apprenticeships, internships and train-to-hire programs to help address the nation’s skills gap. CTA leads a 21st Century Workforce Council, the CTA Apprenticeship Coalition, and conducts its annual Future of Work Survey. Immigration Reform Immigrants start businesses, create jobs and have founded an impressive number of startups and iconic American companies. CTA favors updating our immigration laws to encourage foreign-born entrepreneurs and U.S.-educated immigrants to come to, and remain in, the U.S.

INNOVATION FOR ALL AT CES 2024 Diversity is the bedrock of innovation. The Consumer Technology Association (CTA) is committed to the advancement of diversity, equity and inclusion at CES and beyond. For innovation to reach its full potential, diverse voices and perspectives must be heard and amplified for businesses in the tech industry to flourish. That’s why CES 2024 is celebrating D&I champions, funders, thought leaders and pioneers. Women, people of color, and people with disabilities and age-related challenges are making a difference despite a history of underrepresentation and lack of funding in the technology field. The Innovation for All program at CES 2024 brings together thought leaders and allies for engagement opportunities, networking, policy discussions, and best-practices exchanges in advancing diversity and inclusion in the tech industry. Program formats range from dynamic panel discussions to networking events that connect industry professionals and tech founders from underrepresented groups. Download the CES 2024 app and plan to participate in diversity and inclusion activities at CES. Intermediary Liability The common-sense principle that the speaker – not the platform – is responsible for online speech underpinning the modern Internet. Changing Section 230: Platform Liability of the Communications Decency Act to place liability on the platform would disincentivize investment, harm our internet ecosystem and open small businesses to devastating lawsuits. Patent Reform Frivolous litigation brought by so-called patent trolls drains billions from the U.S. economy — money that innovators must spend on lawyers rather than research and development, or on creating jobs. CTA supports patent policies that reduce the explosion of lawsuits brought by patent trolls to victimize entrepreneurs and startups.

Self-Driving Cars Self-driving vehicles have the potential to save tens of thousands of lives a year while providing enormous mobility opportunities to the elderly and people with disabilities. CTA encourages the government to implement national technology-neutral rules encouraging the safe and expeditious rollout of new automobile and mobility technologies. Spectrum Access to wireless broadband service has become necessary for work, education, shopping and accessing medical care. CTA supports an expansion of broadband access by deploying more spectrum and removing obstacles to infrastructure installation for 5G and other advanced services. Sustainability Meeting increasing consumer demand for high-tech devices includes ensuring sustainable policies and practices are in place. Industry-led programs and initiatives are making significant progress in reducing e-waste and adverse environmental impacts. Tariffs International trade plays a vital role for our industry and the U.S. economy. CTA advocates for free and fair trade, encourages new trade agreements and opposes tariffs on foreign goods that act as costly taxes on American companies.

CTA MEMBER GROUPS Make invaluable connections and collaborate with various innovators to propel the industry forward. Member groups are open to all CTA members and offer promotional programs, research projects, industry education and more. • Accessories Division • Apprenticeship Coalition • Audio Division • Communications Committee • Content and Entertainment Council • Diversity and Inclusion Working Group • Health Division • Metaverse Working Group • Retailer Council • Small Business Council • Smart Home Division • Vehicle Technology Division • Video Division • Wireless Division • 21st Century Workforce Council

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OFFICIAL CES DAILY 2024

CTA MATCH: CATALYZING INNOVATION AND GROWTH FOR ENTREPRENEURS AND INVESTORS

In the rapidly evolving world of technology and innovation, fostering meaningful connections between entrepreneurs and established investors is crucial. CTA Match is a powerful member benefit developed by CTA that supports our mission to help innovators of all sizes grow their business. Small- and medium-sized companies, representing 80% of CTA’s member base, are a vital incubator and means for fostering an innovation economy. The CTA Match program is designed to serve as a catalyst and a vehicle for innovation, one that spurs successful business ventures. CTA Match is a unique experience curated for entrepreneurs and investors. Unlike conventional networking platforms, CTA Match carefully identifies and pairs entrepreneurs with investors and

corporations sharing similar industry interests and investment goals. This precision in matchmaking ensures that both parties have aligned objectives, paving the way for more fruitful and sustainable business relationships. Participation in CTA Match at CES 2024 opens doors to unparalleled opportunities for entrepreneurs to showcase their innovations to a global audience and investors. CTA Match stands out as a complimentary member benefit, adding significant value to CTA membership. For non-members, the program remains accessible for a fee to ensure inclusivity and broad participation. Entrepreneurs contemplating joining CTA can start their membership at a competitive rate to gain access to the CTA Match program and other valuable membership benefits.

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CTA Event Highlights We provide a platform for tech leaders to connect and collaborate. We continue to host virtual opportunities to connect and look forward to the following in-person events. • CEO Summit • CES • CES on the Hill • CES preview events in Amsterdam, New York and Paris • CTA Digital Patriots Dinner • CTA Technology and Standards Forum • CTA Winter Break • Tech Week We invite you to join us in this journey of innovation and progress. Become a part of our dynamic community, engage with industry leaders and contribute to shaping the future of technology. Together, let’s turn visionary ideas into reality and make a lasting impact in the industry while changing people’s lives for the better. We are dedicated to shaping an inclusive, innovative and thriving technological landscape. By uniting diverse voices, fostering groundbreaking ideas and building a strong community of forwardthinkers, we are setting the stage for a more connected and technologically empowered world.

CTA FOCUS FRIDAY: JOIN THE CONVERSATION The Focus Friday series consists of informal and interactive digital sessions that bring together CTA member companies and industry experts to discuss challenges, insights and advice on specific issues technology companies are facing. Topics range from health policy, mobility, cybersecurity and tariffs to workplace diversity and accessibility. Experts from tech companies, government agencies and other industry organizations guide the conversations and provide their own insights so that attendees have clear takeaways for their businesses. Focus Fridays spark conversations and ideas. They help move the technology industry forward. Want to join your peers in future discussions? Check out the upcoming CTA Focus Fridays at cta.tech/events/focus-fridays. Want your company to headline a Focus Friday conversation? We will work with you to curate a session on your preferred topic. To learn more and get started, contact Deborah Kassoff at dkassoff@cta.tech.

CTA MEMBER BENEFITS AT CES 2024 CTA Member Party All CTA members and their guest (one) are welcome to attend the CTA Member Party on Jan. 9 from 6-8 PM. Location: TAO Asian Bistro Member Lounges • Private meeting rooms (first come, first served) • Wi-Fi • Refreshments • Tables and seating • TV, PCs, printer • Access to CTA staff CES 2024 Member Lounge Locations: • LVCC West Hall, Level 2, Room W227 • LVCC North Hall, Level 2, Room N257 • Venetian, Level 2, Venetian Ballroom D-E Member Lounge Hours: • Monday, January 8: Noon – 5 PM • Tuesday, January 9: 9 AM – 6 PM • Wednesday, January: 8:30 AM – 6 PM • Thursday, January 11: 8:30 AM – 6 PM • Friday, January 12: 8:30 AM – 4 PM

Located in: Grand Canal Shoppes at The Venetian Resort Las Vegas Address: 3377 S Las Vegas Blvd, Las Vegas, NV 89109 CES 2024 Show badge and government-issued photo identification will be required for entry. Thank You to Our CTA Member Party Sponsors

Exhibitor Perks • Discount of $5 off per square foot on your booth space* (some conditions apply) • Tickets to the VIP Networking Luncheons* • Priority points to apply toward a premium space selection at future shows and priority on booth change waiting lists* • Discount on Innovation Awards entry fees* • Free online CES press list* *For CES Exhibitors Only

Expanded Access • Special recognition on badges and in directory listings • 25% discount on conference passes • Complimentary Free Access to the CTA Match Program at CES 2024 (deadlines apply) • Unlimited free early registration for all employees of your company (deadlines apply).

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MOVING TECHNOLOGY FORWARD. TOGETHER. Technology is about changing people’s lives for the better. It’s about ideas, large and small, that keep us connected, that help us move, that spark even bigger ideas. The Consumer Technology Association (CTA)® convenes companies of every size and specialty in the technology industry to move us all forward.

PUTTING MEMBERS FIRST FORR 100 YEARS

J O I N O U R C O M M U N I T Y O F I N N O VAT O R S T O S H A P E T H E F U T U R E O F T E C H N O L O G Y. Putting Members First for 100 Years I Join Today @ CTA.tech

100 YEARS

V I S I T C TA .T E C H TO LEARN MORE!

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NEW & NOTEWORTHY NEW PRODUCTS AT CES 2024

MASTERBUILT AND KAMADO JOE, BOOTH 50819, VENETIAN HALL A Middleby Outdoor brand Kamado Joe is spotlighting its Konnected Joe digitally connected ceramic grill that blends all the benefits of traditional ceramic cooking with modern technology, while solving the common frustration points of lighting and temperature control. The digital controls and convenient app-enabled features help grillers experience the benefits of kamado cooking with greater ease of use in lighting the charcoal and maintaining desired grill temperature. Available now, Konnected Joe is priced at $1,699

DeRUCCI Features Pro IoT Smart Mattress BOOTH 52943 DeRUCCI is featuring its double CES 2024 Innovation Award winning (in the Smart Home and Digital Health categories) DeRUCCI AI series T11 Pro Smart Mattress, an Artificial Intelligence of Things (IoT) intelligent sleep solution based on extensive sleep/health research with international universities and institutions. The T11 Pro Smart Mattress instantly adjusts to the individual’s health for optimal sleep, actually warning the user about potential health issues before they are The DeRUCCI AI series T11 Pro Smart Mattress aware of them. The AI series T11 Pro Smart Matsmart software/hardware adjustments; and sleep montress includes 23 sleep/health AI sensors that autoitoring. matically track subtle changes in position, body temThe DeRUCCI AI series T11 Pro IoT Smart Matperature, heart rate, and health; 18 flexible air support tress will be available in the U.S. in Q3 2024, priced units that instantly respond and support the user’s poat $8,250. sition and body movements; AI software algorithms;

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Primax Showcase Marks Company’s 40th Anniversary BOOTH 1713 Celebrating its 40th anniversary, Primax Electronics is unveiling innovative interface and audio solutions at CES 2024. A leading ODM manufacturer, Primax is showcasing its range of interface, visual and audio solutions. Its Haptic ForcePad offers tactile feedback for enhanced digital interaction, featuring a uniform force across various touchpad sizes for precise user feedback. In addition, Primax’s waterproof keyboard is designed with what the company says is the world’s thinnest 0.07mm double-layer PU 3Dseal, making it waterproof, comfortable to type, easy to clean and with backlit key function like no other. Addressing the growing trend of live video streaming and editing, Primax provides advanced solutions for content creators, including control decks and webcasters for effective and quality productions. This lineup demonstrates Primax’s commitment to versatile, convenient, and high-performance products catering to diverse needs.

Primax provides advanced solutions for content creators, including control decks and webcasters for effective and quality productions

#CES2024 12/21/23 3:10 PM

CES 2024 DAILY | JANUARY 9-12, 2024 | 63

PRODUCT SPOTLIGHT

1 ECOFLOW DELTA PRO ULTRA

EcoFlow DELTA Pro Ultra is a whole-home backup solution with an expandable ecosystem, delivering the highest output power ever by one single unit in the history of home backup power. It can successfully power high-voltage solar inputs for users to create a sustainable solar power system. For increased efficiency, users can expand their DELTA Pro Ultra ecosystem by stacking several together and pairing it with EcoFlow Smart Home Panel 2. The DELTA Pro Ultra is an industry-first innovation that combines smart energy and eco-friendly design into a powerful whole-home power solution. https://www.ecoflow.com/us/delta-pro-ultra Booth: 15707 – LVCC Central Hall

2 WIRELESS MICROPHONE SYSTEM

WCR01 comprises a dual-channel receiver and two wireless transmitters. It can transmit audio signals up to 100 meters with low time latency. The customized acoustic design ensures reliable, clear, bright, and rich sound for short videos, Podcasts, and online live streaming in various noise conditions. www.797microphone.com Booth: 16459

3 LINXURA SMART CONTROLLER

The Linxura Smart Controller offers a portable solution for smart device control. No hubs required. A Clickwheel allows control of 52 devices with on/off via click/doubleclick, and settings like volume up/down, light brighter/dimmer or changing colors via rotating clockwise/counter-clockwise. Create your own Scenes triggering multi devices with a single click. Use up to 3 months per charge. Supports Alexa, Google Home, IFTTT, Sonos, Phillips Hue, LIFX, Switchbot and more through firmware updates. $99.99. www.linxura.com Booth: 50535

4 DECLOAKVISION

DeCloakVision is an innovative privacyenhancing surveillance system that protects individuals’ privacy while enabling the targeted observation and tracking of specific activities. This system employs decentralized AI models, harnessing differential privacy and homomorphic encryption tech for secure, anonymous tracking without compromising identities or public privacy. https://de-cloak.com/en/home-en/ Booth: 15459, Central Hall, LVCC

A SPECIAL ADVERTISING SECTION #CES2024 CES.TECH

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64 | CES 2024 DAILY | JANUARY 9-12, 2024

PRODUCT SPOTLIGHT 1

2 4

1 AN ABSOLUTE BREAKTHROUGH WITH MOTION TRACK TECH, 16MP CLARITY & 180° PANORAMA

Reolink Duo 3 PoE watches over your home in unparalleled 16MP clarity. Equipped with dual-image stitching algorithms, it provides a 180° panoramic view with minimal distortion. Motion track tech makes it the world’s first security camera that overlays the different positions of people, vehicles and animals over time into a single picture, thus illuminating the target’s movement within the detection area. https://reolink.com/ Booth: 52548 - Venetian Expo Center

2 CANON POWERSHOT V10

The Canon PowerShot V10 is a portable vlog and still camera that lets you create impressive videos on-the-go. This camera has in mind the on-the-go content creator who wants to level-up their creative content and step-up from using a smart phone. It’s packed with key features, including an intuitive control user interface on the touch panel, 19mm (35mm equivalent) lens, with stereo sound capture, a built-in stand, and easy live streaming. https://www.usa.canon.com/shop/p/ powershot-v10 Booth: 17629

3 AURORA USB MICROPHONE

Designed with simplicity and style, the AURORA USB microphone features an aurora light ring. The chic color changes based on recording gain and headphone gain switches. Big diaphragm capsule delivers clear, bright, and rich sound for Podcasts, online live streaming, electronic Sports/Cyber Games and various usage scenarios. www.797microphone.com Booth: 16459

4 MYWAVES

Neuroscience Innovation, patented technology turning your own brainwaves into soundwaves. Clinical test shows this non-invasive, chemical-free sleep solution will result in BETTER SLEEP www.mywaves.tech Booth: 60237

A SPECIAL ADVERTISING SECTION CES.TECH #CES2024

CES 2024 DAILY | JANUARY 9-12, 2024 | 65

PRODUCT SPOTLIGHT

1 2

1 MOBBY KIDS’ LEARNING PAD

Leveraging TAL’s 15 years of pedagogic innovation and education content R&D expertise, the Mobby Kids’ Learning Pad aims to offer solutions for comprehensive early childhood enlightenment and education equity. Effective implementation of scientific methodologies, integrating insights from developmental psychology, brain science, and academic research, has resulted in a content-upgradable platform befitting competitive Chinese education standards. https://ir.100tal.com Booth: Venetian Expo 54768

2 INTRODUCING XBOTGO2: TURN YOUR SMARTPHONE INTO AI SPORTS CAMERAMAN

Embark on a revolutionary journey with XbotGo, our acclaimed XbotGo 1 has already transformed the sports recording experience for sports participants across 50+ countries. With over 100,000 amateur events being auto captured, we are now proud to unveil XbotGo 2. Calling all Investors, Distributors, Partners in Sports, Tech or Media. Discover the unlimited potential for collaboration and growth. Website: www.xbotgo.com Contact: support@blinktech.us Booth: Eureka Park #60837

BUILD STRESS RESILIENCE DAILY WITH PULSETTO

ATH-TWX7 WIRELESS EARBUDS

Beyond quick relief, Pulsetto is your longterm ally in mental well-being. Effortlessly easing stress, enhancing sleep, and fortifying against burnout, it turns daily mental health care into a simple, enduring habit – as natural as brushing your teeth. www.pulsetto.tech Booth: 8867

The truly wireless ATH-TWX7 earbuds are designed to provide high-fidelity audio that users can customize to their preference and environment. Adopting the 5.8 mm high-resolution drivers from Audio-Technica’s flagship ATH-TWX9, the compact ATH-TWX7 earbuds offer detailed audio reproduction, plus noise-cancelling, talk-through, and soundscape functions to let users control their sound space. Includes both soft eartips for greater comfort and standard eartips for a more secure fit. www.audio-technica.com Booth: 20935

A SPECIAL ADVERTISING SECTION #CES2024 CES.TECH

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66 | CES 2024 DAILY | JANUARY 9-12, 2024

PRODUCT SPOTLIGHT

TURBOCHARGE YOUR WELL-BEING WITH OSIM

CY VISION’S 3D AR HUD REIMAGINES THE IN-CAR EXPERIENCE

OSIM is the pit stop you need to turbocharge wellness for the ultimate relaxation in a beautiful aesthetic. Designed by Italian design house Pininfarina, uLove 3 Well-Being Chair measures, monitors, and manages your stress level for complete massage relaxation. uThrone V Gaming Massage Chair also keeps comfort and style top of mind, featuring OSIM’s patented V-Hand™ massage and a stunning Pininfarinadesigned cover. https://us.osim.com/ Booth: 54252

Step into a future where your windshield becomes a portal to a safer, smarter, and infinitely more entertaining drive. The HUD shatters the limitations of traditional dashboards. Eyes glued to the road, not gauges: Speed, warnings, and even potential hazards on your windshield, keeping your focus where it belongs. Navigation reimagined: turn-by-turn directions without ever breaking your gaze from the road. Personalized cockpit: No more information overload, just a curated stream of what matters most. www.cyvision.com Booth: 4377

3 1MORE PENTA DRIVER P50

The 1MORE PENTA DRIVER P50 headphones are meticulously designed for audiophiles. Their elegant over-ear design prioritizes comfort for extended listening. These headphones feature a unique fivedriver setup, including a pioneering diamondlike carbon (DLC) dynamic driver and four planar diaphragm units. This setup produces a precise, balanced sound across the entire frequency range, with the DLC driver providing remarkable bass clarity. Crafted with premium materials, the aluminum alloy body offers both durability and sophistication. https://usa.1more.com/products/1more-pentadriver-headphones-p50 Booth: 23027

4 AFERO

Afero makes the world’s connected devices smart and secure. Afero’s IOT Platform as a Service incorporates simplicity, ease of use, security, and data privacy into the entire solution, from manufacturing to product to cloud to end user. afero.io Booth: Wynn Encore Hospitality Suites

A SPECIAL ADVERTISING SECTION CES.TECH #CES2024

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CES 2024 DAILY | JANUARY 9-12, 2024 | 67

PRODUCT SPOTLIGHT

1 GOOVIS G3 MAX

Most Advanced 5K OLED Cinematic HMD, provides you with a High definition,Ultra-sharp, Giant screen, Immersive, and Cinema-like experience, can be used to view films and videos, play games,Enjoy your private MAX Cinema Anytime, Anywhere. www.goovislife.com Booth: Westgate 531

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FOR ADVERTISING OPPORTUNITIES PLEASE CONTACT: adam.goldstein@futurenet.com | +1 917-922-9872

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68 | CES 2024 DAILY | JANUARY 9-12, 2024

CES CONFERENCE SESSIONS FOR THE MOST UP-TO-DATE SCHEDULE SEE: CES.TECH/SCHEDULE

THURSDAY, JANUARY 11 9:00AM - 9:25AM The Future of Medicine: Individualized Treatments Location: LVCC, North Level 2, N250 Fee Required? Yes

9:00AM - 9:40AM Longevity and Biohacking Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

Join Moderna President Stephen Hoge as he discusses how the power of AI will shape a future class of medicines.

By 2050, the UN projects that there will be 3.7 million centenarians. This growing population has new needs. Innovation, technology, social policy and economics will help us meet this new challenge.

9:00AM - 9:40AM CMO Insights: AI and Digital Inclusion Location: ARIA, Level 2, Mariposa 4 Fee Required? No

9:00AM - 9:40AM Home Sweet Safe Smart Home Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

As AI rapidly develops, leading marketers discuss how it can be used as a tool to enhance inclusion.

Don’t panic. Hear from the leading security companies on what you’re missing and what you need to make your smart home a safe smart home.

9:00AM - 9:40AM AI Shaping IoT Network & Device Security Location: LVCC, North Level 2, N258 Fee Required? Yes AI will help ensure security of IoT networks and devices. Discover how AI-driven solutions are being used to safeguard IoT ecosystems, from detecting vulnerabilities to defending against new threats. 9:00AM - 9:40AM 5G Broadcasting Direct to Mobile Location: LVCC, West Level 2, W219 Fee Required? Yes Explore the exciting technology behind 5G Broadcasting that allows smartphones to receive over-the-air broadcast TV directly from broadcast stations.

9:00AM - 10:00AM Crafting Tomorrow: The Synergy of Creativity, AI and Tech Location: LVCC, North Level 2, N262 Fee Required? No Explore how visionary artists and creators are pushing boundaries and reshaping the artistic landscape through the power of technology and artificial intelligence. 9:25AM - 9:50AM Technology & Behavior Change: A Formula for Health Improvement Location: LVCC, North Level 2, N250 Fee Required? Yes A discussion on cutting-edge technologies that are transforming the way we approach behavior change for health improvement.

9:00AM - 9:40AM Investing in the Future: Is There Space in Your Portfolio?, presented by Euroconsult Location: LVCC, West Level 2, W218 Fee Required? Yes

9:30AM - 10:00AM Enabling Startups through Indiana’s People-First Approach Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

Embark on a space investment journey: longterm gains, hardware vs. software, and CEO success stories in this dynamic new frontier.

Discover how Indiana empowers its entrepreneurial community with the ecosystem and resources they need to out-collaborate the competition.

9:00AM - 9:40AM Rising to the Sustainability Challenge: Innovation & Opportunity Location: Venetian, Level 4, Lando 4304 Fee Required? Yes A deep dive into the essentials of climate change and how they will impact business strategies around sectors.

9:40AM - 10:00AM Investing in the New Space Age, presented by Euroconsult Location: LVCC, West Level 2, W218 Fee Required? Yes Understand how to navigate and invest in the space economy – while avoiding critical mistakes – with exclusive insights into the most promising space industries.

AS OF JANUARY 4, 2024 CES.TECH #CES2024

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CES 2024 DAILY | JANUARY 9-12, 2024 | 69 10:00AM - 10:40AM CMO Insights: The Future of the Connected TV Ecosystem Location: ARIA, Level 2, Mariposa 4 Fee Required? No Experts discuss emerging opportunities in the connected TV marketing ecosystem including ways to enhance their products, bolster markets and increase viewer interactivity. 10:00AM - 10:40AM Cloud Security – The Safest Altitude? Location: LVCC, North Level 2, N258 Fee Required? Yes How secure is data in the cloud? What to look for in your cloud provider? Learn about trends and innovation in cloud security. 10:00AM - 10:40AM Revolutionizing Health Through Smart Home Innovation Location: LVCC, North Level 2, N250 Fee Required? Yes The home is becoming the center of health care. Learn how the mix of smart home and health tech holds great promise for a healthy future. 10:00AM - 10:40AM Blockchain Goes Mainstream Location: LVCC, West Level 2, W219 Fee Required? Yes

10:00AM - 10:40AM Bringing the Limitless Potential of AI Everywhere Location: LVCC, West Level 2, W232 Fee Required? No Come see how enterprises are leveraging cutting-edge technologies to unlock the power of AI from cloud to edge, to client, and play with a multi-modal GenAI demo. 10:00AM - 10:40AM Speaking GenZ Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes The first generation of digital natives has come of age, followed closely by the new Gen Alpha. Born digital, mostly mobile and AI-savvy, they seek a different type of relationship with the media they consume, their education, and their social lives. How should you be speaking to this new generation? 10:00AM - 10:40AM The New Workplace Toolbox Location: Venetian, Level 4, Lando 4302 Fee Required? Yes Workplace productivity and efficiency has never been more important. What are the latest tools and emerging technologies being used to get ahead? How can your business improve?

Find out how brands are using blockchain and NFTs to strengthen their customer relationships and enhance consumer loyalty.

10:00AM - 10:40AM Satellite-direct-to-phone: Everywhere Connectivity from Space, presented by Euroconsult Location: LVCC, West Level 2, W218 Fee Required? Yes Revolutionize your connectivity! Seamless connectivity for everyday technology on the move. 10:00AM - 10:40AM Not All Air and Water is Equal Location: Venetian, Level 4, Lando 4304 Fee Required? Yes An overview on technology innovation improving Earth’s most valuable resources. 10:10AM - 10:40AM Accelerating Developers’ Experience in the Age of AI with Siemens and Microsoft Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No Explore how the newly launched Siemens Xcelerator Developer Portal leverages inner source and industry standards to enhance the developer experience, streamline workflows and guide you with the generative AI companion, created in collaboration with Microsoft. 10:20AM - 11:20AM Conversations with U.S. Government Leaders Location: LVCC, North Level 2, N262 Fee Required? No Join us for a series of one-on-one, policy-focused conversations with senior U.S. government officials.

HD Hyundai, and its New Construction Equipment Brand DEVELON

FIND AT BO US OTH

4517

HD Hyundai Infracore, a subsidiary of HD Hyundai’s construction equipment business, globally launched its new brand DEVELON, in January 2023. With a rich history starting in 1937, the brand has been redesigned to convey the company’s drive to “Develop Onwards” to bringing innovative solutions to the construction equipment industry through technological transformation and the development of exceptional equipment and services. Since its launch, DEVELON has been actively participating in various events worldwide, showcasing its latest and most advanced technologies such as Concept X2, its cabinless comprehensive control solution for future construction sites, unmanned automation of equipment, and 5G communication-based remote control technologies. The new brand is boldly attempting to become a global top-tier construction manufacturer in the near future, securing new growth engines and consistently creating innovations to change the world with the latest best products and solutions.

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70 | CES 2024 DAILY | JANUARY 9-12, 2024 11:00AM - 11:40AM CMO Insights: Emerging Tools to Capture Consumer Attention Location: ARIA, Level 2, Mariposa 4 Fee Required? No

11:00AM - 11:40AM Your Future Travel and Hospitality Experiences are Awesomely Digital Location: Venetian, Level 4, Marcello 4404 Fee Required? Yes

The marketing landscape is changing. How can tools like research, analytics and AI reach consumers in the new normal?

The travel world is getting a digital makeover. From online and new technology driven experiences, to safer and more secure travel, learn how the travel industry is all-in on digital and AI.

11:00AM - 11:40AM Growth of the EV Marketplace: Innovations & Investments Location: LVCC, Grand Lobby, CTA Stage Fee Required? No Explore this ongoing and dynamic shift in transportation! Join our panel as we discuss the innovations by OEMs, charging providers and software companies accelerating the EV market revolution. 11:00AM - 11:40AM FML: So, You’ve Been Hacked Location: LVCC, North Level 2, N258 Fee Required? Yes Keep calm and listen up for top tech solutions, best practices and solutions for everyday hacks. 11:00AM - 11:40AM Future of Care: How Other Industries Shape Health Location: LVCC, North Level 2, N250 Fee Required? Yes So many elements of our everyday lives impact our health outcomes. Leaders in other sectors beyond health care will share how they are using technology to improve lives. 11:00AM - 11:40AM Blockchain’s Impact on Consumer Technology Location: LVCC, West Level 2, W219 Fee Required? Yes The media has covered crypto as an investment tactic. But how is blockchain tech being used besides crypto? This panel explores how blockchain will impact consumer tech applications, from selfdriving car IDs to home security and more.

11:00AM - 11:40AM Safeguarding Your Sanctuary: Expectations for Data Privacy in the Smart Home Era Location: Venetian, Level 4, Lando 4302 Fee Required? Yes Consumers are now more reliant on their connected homes and workspaces. With this familiarity comes increased expectations around data privacy and security. 11:00AM - 11:40AM Connectivity in Cars: Navigating the Future, presented by Euroconsult Location: LVCC, West Level 2, W218 Fee Required? Yes Car manufacturers unite to unlock satellite-based connectivity, enhancing vehicle capabilities and services. 11:00AM - 11:40AM From Zero to Global Superhero: How Digital Trade Supercharges Startups Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No Explore how digital trade catapults startups to global stardom, uncovering opportunities and solving challenges in cross-border commerce. 11:00AM - 11:40AM Green AI: Getting Smarter, Doing Better Location: Venetian, Level 4, Lando 4304 Fee Required? Yes AI has the power to transform the way we live for a more sustainable future. Welcome to the Green AI frontier. 12:55PM - 2:00PM AI 2024 Location: LVCC, North Level 2, N262 Fee Required? No Countries are competing on AI technology, investment, and R&D. Are they competing on AI regulatory policy? What does a winner look like?

12:00PM - 12:25PM Innovating For Your Next 50 Years Location: LVCC, Grand Lobby, CTA Stage Fee Required? No CTA Foundation and NextFifty on our shared missions of serving older adults, and how innovations in tech lead to a golden age for aging. 12:30PM - 12:55PM Building Inclusive Practices from the Inside Out at MITRE Location: LVCC, Grand Lobby, CTA Stage Fee Required? No MITRE discuss DEI efforts, including innovation from business resource groups that serve the disability community and cross-generational. 1:00PM - 1:40PM The Future of Inclusive Design Location: Venetian, Level 4, Marcello 4404 Fee Required? No Product designers are focusing on accessibility to meet the needs of consumers. Learn how the needs of individuals with disabilities are woven into the entire design process. 1:00PM - 1:40PM A Secured IoT World?: Programs, Rules, Brands, Retailers and Consumers Location: LVCC, North Level 2, N258 Fee Required? Yes What’s the impact of the US Cyber Trust Mark, the EU CRA and other programs? This panel will discuss the implications. 1:00PM - 1:40PM How Tech Can Transform Women’s Health Location: LVCC, North Level 2, N250 Fee Required? Yes Tech is changing how we address women’s health needs. This panel will share how digital health can improve women’s health outcomes. 1:00PM - 1:40PM AI-Powered Fintech – Everyone Wins! Location: LVCC, West Level 2, W219 Fee Required? Yes Find out how AI is being used for everything from consumer-facing transactions to lending, wealth management and the trading floor.

AS OF JANUARY 4, 2024 CES.TECH #CES2024

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CES 2024 DAILY | JANUARY 9-12, 2024 | 71 1:00PM - 1:40PM Essentials of Home Wellness Tech Location: Venetian, Level 4, Lando 4302 Fee Required? Yes

2:00PM - 2:40PM Trends in Assistive Tech Location: Venetian, Level 4, Marcello 4404 Fee Required? No

Air quality automation, digital healthcare innovation, tunable smart lighting and beyond. Our homes are our latest self-care tools and they are creating opportunities.

According to WHO-UNICEF, over 2.5 billion people can benefit from assistive technology. Learn about advances that are improving lives of older adults and individuals with disabilities.

1:00PM - 1:40PM How Space Stations Accelerate Emerging Tech and AI Location: LVCC, West Level 2, W218 Fee Required? Yes

2:00PM - 2:40PM Our Newest Cyber Threat is AI and AI is Our Biggest Defense Location: LVCC, North Level 2, N258 Fee Required? Yes

Space stations are incubators in low Earth orbit for emerging tech and AI. Learn from the gamechangers how stations can transform industry.

AI can be an added layer of cyber armor, but it also represents a new generation of threats to protect against. How do we harness this new tech for improved cybersecurity?

1:00PM - 1:40PM Devices’ Energy Efficient Future Location: Venetian, Level 4, Lando 4304 Fee Required? Yes The pandemic changed the way people use their tech products, leading to a spike in energy usage. How has the industry adapted to make products more efficient? 1:00PM - 2:00PM ENRICH in the USA Silicon Valley Funding Summit: CES Pitch Competition Winners Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No Addressing the emergence of US-EU Collaborative Soft-Landing Hubs around Research Universities for global startups and SMEs. Additionally, the winners of the ENRICH CES pitch competition. 2:00PM - 2:30PM Masterclass: Discover the Digital Makers Space for Developers by Siemens and Postman Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No In this masterclass, learn how Siemens partnered with Postman to streamline and accelerate the solution-building process by providing the tools needed to discover and test APIs faster than ever.

2:00PM - 2:40PM Advancing Health Equity Through Technology Location: LVCC, North Level 2, N250 Fee Required? Yes Experts discuss the opportunities and challenges of the use of tech to advance health equity. 2:00PM - 2:40PM Wearable Wealth – Visualize the Opportunity Location: LVCC, West Level 2, W219 Fee Required? Yes You can measure and visualize your health; why can’t you do the same with your wealth? Spoiler alert: You can and you will. 2:00PM - 2:40PM Matter Matters: The Importance of Interoperability in the Smart Home Location: Venetian, Level 4, Lando 4302 Fee Required? Yes The future of connected homes requires seamless integration. Learn how the Matter standard is helping to achieve this goal. 2:00PM - 2:40PM Preserving Our Beautiful Planet Through Space-Based Research Location: LVCC, West Level 2, W218 Fee Required? Yes

2:00PM - 2:40PM A Circular Economy To Benefit People, the Planet and Business Location: Venetian, Level 4, Lando 4304 Fee Required? Yes Explore the goals and strategies in promoting circular economy practices, identify the challenges and opportunities that lie ahead, and learn how public policy can create a more sustainable future. 2:20PM - 3:20PM The U.S. Privacy Landscape - Consumers Deserve Better Than a Patchwork of Confusion Location: LVCC, North Level 2, N262 Fee Required? No This session will examine the status of U.S. consumer privacy regulations. 3:00PM - 3:25PM Media Partner Roundtable – Exploring tech trends that will improve lives Location: LVCC, Grand Lobby, CTA Stage Fee Required? No Technology is solving problems. Hear from top editors about the tech trends that will drive change and impact lives for the better. 3:00PM - 3:40PM OTC Hearing Aids - An Update Location: Venetian, Level 4, Marcello 4404 Fee Required? No Since their 2022 roll-out, over-the-counter (OTC) hearing aids have cut costs and social isolation experienced by many people with hearing loss. How do we shift to a mass market selling? 3:00PM - 3:40PM Securing the Supply Chain Location: LVCC, North Level 2, N258 Fee Required? Yes A safe and secure supply chain has never been more important. Learn how the private and public sectors are mitigating digital risks in technology supply chains.

Can the microgravity environment and vantage point of the International Space Station unlock ways to mitigate humanity’s effect on our planet? Join to find out more.

AS OF JANUARY 4, 2024 #CES2024 CES.TECH

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72 | CES 2024 DAILY | JANUARY 9-12, 2024 3:00PM - 3:40PM Navigating the Data Revolution in Health Care Location: LVCC, North Level 2, N250 Fee Required? Yes Data is as important to health care as any medicine. Experts look at how the data revolution is changing care and the challenges that lay ahead. 3:00PM - 3:40PM From Crisis to Opportunity – Pivot and Innovate Location: LVCC, West Level 2, W219 Fee Required? Yes 2023 was the annus horribilis for midsize banks. It hurt innovators and startups too. How do we take a crisis and turn it into an opportunity for innovation? We’ve got answers for you. 3:00PM - 3:40PM Elevate Your Space: Enhancing Your Home With Smart Appliances Location: Venetian, Level 4, Lando 4302 Fee Required? Yes Join us on a journey throughout the home to discover the latest smart appliances that are being used to upgrade our daily lives, enhance convenience, and make our homes more energy efficient. 3:00PM - 3:40PM Space Tech: International Achievements and Global Challenges Location: LVCC, West Level 2, W218 Fee Required? Yes The “race to space” is on and there is no shortage of global competition, but what about global cooperation? Learn how the industry is working together to solve the most pressing issues in space. 3:00PM - 3:40PM Extreme Tech Challenge Deep Tech Climate Innovations Challenge Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No Finalists will pitch for the winning title of the Deep Tech Climate Innovations Challenge, presented by XTC and the Cadence Foundation.

3:00PM - 3:40PM Integrating Sustainable Thinking into Package Design Location: Venetian, Level 4, Lando 4304 Fee Required? Yes

4:00PM - 4:40PM Masterclass: How to Maximize (Social) Media Exposure for your Startup Location: Venetian Expo, Level 1, Hall G, Startup Stage Fee Required? No

Learn how manufacturers are making sustainability a critical component in their packaging solutions.

Join Omi Bell to discuss how to use social media as a powerful business tool to harness unprecedented exposure. Learn how to effectively leverage these platforms to gain visibility and foster growth.

3:30PM - 3:55PM Media Partner Roundtable – A Global Perspective on Where the Tech Industry is Headed Location: LVCC, Grand Lobby, CTA Stage Fee Required? No Hear from top editors from around the world on the innovation that will drive our industry forward, from health tech, sustainability, accessibility and beyond. 3:40PM - 4:40PM Unlicensed Innovation - The Impact of Wi-Fi & Beyond on Daily Life Location: LVCC, North Level 2, N262 Fee Required? No This session will examine the efforts underway to unlock faster Wi-Fi and how policymakers can support continued unlicensed innovation. 4:00PM - 4:25PM The Frontier of Medical Innovation: Technology & Regenerative Medicine Location: LVCC, North Level 2, N250 Fee Required? Yes Advances such as organs-on-a-chip and bioprinting are changing medical research and care. Hear from experts on the latest innovations and their impact. 4:00PM - 4:40PM Embracing Neurodivergent Employees in the Tech Industry Location: Venetian, Level 4, Marcello 4404 Fee Required? No A look at how tech companies can properly hire, integrate and accommodate neurodivergent employees and maximize their positive, innovative impact.

4:00PM - 4:40PM Where Industry Lines Disappear, presented by ConvergX Location: LVCC, West Level 2, W218 Fee Required? No Expediting the delivery of cross-industry solutions, in Aerospace, Defence, & Security, Space, Energy, Tech, MedTech, Agriculture & Military 4:00PM - 4:40PM Sustainability is Always in Fashion Location: Venetian, Level 4, Lando 4304 Fee Required? Yes A look at the way fashion brands are turning to sustainable materials without sacrificing creativity and aesthetics. 4:30PM - 4:55PM This Time, It’s Different – Where Healthcare Transformation is Working Location: LVCC, North Level 2, N250 Fee Required? Yes Fueled by innovation, new models are bringing more accessible, affordable solutions and pharmacy benefit options to consumers.

FRIDAY, JANUARY 12 11:00AM - 11:40AM Senate Perspectives on Emerging Tech Policy Location: LVCC, West Level 2, W232 Fee Required? No Senators Rosen, Lujan, and Lummis will discuss advancing tech innovation and federal priorities for Congress in 2024.

More information: https:// extremetechchallenge.org/event/deeptech-climate-innovations-challenge/

AS OF JANUARY 4, 2024 CES.TECH #CES2024

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Changing the World Through Technology BY WAYNE CAVADI Technology has transformed how we live, work, and interact. Access to technology gives us the tools to make progress. But what happens when that technology is not available to all, especially in the developing world? Ketan Patel, chairman and CEO of Force for Good and Greater Pacific Capital, led a Great Minds panel at CES that asked a very important question: What are the technology needs of the developing world, specifically in helping level the playing field environmentally during a global crisis? Patel pointed out that a recent Force for Good report projected that 50 percent of the UN sustainability goals can be achieved through technology, a huge step in the right direction. Perhaps the largest challenge around achieving that is awareness. Technology can alter that awareness by transforming education, delivering it in new ways, and disrupting the current system, which lacks inclusion. Through technology, education — and coincidingly progress — in the developing world becomes possible. Traditionally, going back to President Theodore Roosevelt — a pioneer in environmentalism — there was no technology involved. It was through protest and eventually expos and conferences. Of course, here at CES 2024, technology plays a major role in modern-day expos and conferences and that should be used to further education to attendees. That awareness and education shouldn’t simply be for individuals in developing countries, but everybody involved. It needs to start with getting the developed world to understand that the underdeveloped countries and regions are a different world. The United States for example, tends to ignore the developing worlds’ needs. While the United States may be a dominant force in technology in the global arena, it only represents 3 percent of the world’s population. The

educational needs, cultural needs, water needs, and healthcare needs of the developing world can all benefit from technology if world leaders put more effort into those underdeveloped nations. The developing world lacks access to things that upper echelon takes for granted: electricity, internet, and infrastructure, for example. What technology targeted toward the developing world can do is drive the cost down: Water systems can be developed less expensively and green, clean technology can help develop infrastructure. The panelists acknowledged that the CES board recognizes the role tech plays in creating a better future. CTA recognizes that technology has a role to play in the advancement of humanity in both the developed world and undeveloped world and can close the developmental gap. One of the largest trends on the show floor — artificial intelligence — is a great example of one of those tools.

Two-thirds of the world in developing countries don’t get to participate in technology advances. We’ve watched the evolution firsthand, from analog to digital, and now we are moving at warp speed to an AI-enabled future. Will AI help underdeveloped regions? AI is turbocharging the industry; all companies are infusing AI into their products. In turn, AI can turbocharge the global economy. That opens opportunities. However, there are ethical and moral implications that need to be answered as it’s deployed and that takes global cooperation. The panelists concluded that the developing world is a ripe market for the manufacturers at CES. There should be products designed specifically for them, where the population is plentiful, but maybe the dollar value is not. But there are markets to be had. The time is now for visionary leadership to push technological solutions that can save the environment.

Eastech, NEWAURO Demo AURO-Scene Technology WESTGATE HOSPITALITY SUITES Eastech and NEWAURO are collaborating to demonstrate AURO-Scene virtual immersive audio technology at CES 2024. This new virtual immersive audio technology from NEWAURO — demonstrated on Eastech smart speakers — creates an immersive audio soundfield with extended bass response from any signal on a single device, including soundbar speaker configurations from 2.0 to 5.1.2 and 3.1.1 smart speaker devices. Even standard stereo music can be transformed

into a spatial audio experience. With this technology, smart speakers join soundbars, dedicated immersive audio home theater systems, and other devices as part of the immersive audio ecosystem. Not only can Eastech smart speakers create immersive sound from any signal via AURO-Scene,

but, thanks to the integration of the AURO-3D engine, they can also decode AURO-CX, NEWAURO’s new next-generation, scalable audio codec designed for streaming. AURO-CX delivers scalable quality, channel count, sample rate, and objects, all in one powerful bitstream. CES 2024 attendees can experience AUROScene at both the AURO demo suite at The Venetian Hotel and Eastech’s Westgate hospitality suite during the show.

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Hyundai Mobis Unveils MOBION and Core EV Technologies

TCL’s 115-inch QM891G is the world’s largest QD Mini LED TV.

TCL Raises the Bar for 2024 BY GRANT MORGAN TCL revealed its plans for 2024 at CES at Monday’s press conference by declaring they will continue to “inspire greatness” by “raising the bar” in 2024. TCL is upgrading its TV, mobile, and appliance categories, focusing on innovations with new and expanded QD-Mini LED TVs and staking a claim in the tablet market with its NXTPAPER tablets and mobile phones, available in the U.S. market in the coming months. “In 2024, we are going all in. We are going bigger, better and beyond,” said Mark Zhang, president, TCL North America. “Coming out of such a strong 2023 has TCL excited to up the ante this year as we prepare to launch more innovation, including the world’s largest Mini LED TV at a jawdropping 115-inch screen size. In order to turn one of the world’s largest TV manufacturers into America’s preferred consumer electronics brand, we will also continue to invest our resources beyond televisions so TCL’s audio, mobile, and home appliance categories become just as successful.” TCL currently ranks as the second best-selling brand in the U.S., with 2023 seeing exponential growth. A partnership with the NFL has helped bring fans of the sport better picture and deeper colors and blacks with TCL televisions, and TCL is aiming to improve even more in 2024 with the introduction of new S Class and Q Class models with three new sets at the Q6, QM7, and QM8 levels, and, most notably, the new flagship QM8 level mega-size 115-inch QM891G, the world’s largest QD Mini LED TV. In S Class, TCL introduced the new S5, a 4K

UHD level that offers up to 25 percent more brightness and will incorporate the TCL AIPQ Processor for the first time at the S Class level to ensure the bright images are also sharp and clear. A highlight of TCL innovation, the TCL NXTPAPER 14 Pro and TAB 10 NXTPAPER 5G tablets, both for the U.S. market, were showcased alongside the announcement of the brand-new TCL 50 Series, TCL’s fifth generation of smartphones. The 50 Series leads off with five models dedicated for the U.S. market: TCL 50 XL NXTPAPER 5G, TCL 50 XE NXTPAPER 5G, TCL 50 XL 5G, TCL 50 XE 5G, and TCL 50 LE. TCL also debuted TCL NXTPAPER 3.0, the latest generation of TCL’s pioneering display technology. TCL also introduced new offerings in its Dolby Atmos soundbar lineup with the Q75H and Q85H models, which include Ray-Danz acoustic waveguide reflectors for a super wide sound stage. The new S Class soundbars include the S45H and S55H models, which are upgraded with Dolby Atmos, Auto Room Calibration, TV as Center Channel Mode, and a new cosmetic design. Attendees were given a short glimpse at the functionality of the RayNeo X2 Lite, glasses that builds on the groundbreaking full-color binocular, wave guided OLED displays of the previous generation. The lighter and more stylish design also means they can be worn longer in real-world conditions. TCL also teased the audience with promises of more announcements to come in early 2024 as it continues to build out its range of exciting appliance and home products in North America.

BOOTH 5216 Hyundai Mobis, a global automotive supplier, is unveiling the MOBION electric vehicle, equipped with the next-generation “e-Corner System” motion technology, for the first time at CES 2024. During the exhibition, visitors and customers have the first-hand opportunity to experience MOBION moving in ways they may have never seen a vehicle move before, including lateral and diagonal motion, as well as stationary pivot turns. To enable sideways movement, diagonal driving, and pivot turns, MOBION’s four wheels are individually controlled. The e-Corner System, responsible for translating these dynamic movements into reality, comprises four key technologies. At its core is the “In-Wheel” technology, which literally propels the EV forward. Mobis developed the e-Corner System by seamlessly integrating braking, steering, and suspension functions into the In-Wheel. Mobis has successfully secured advanced control technology that harmonizes each of these functions. In a global first, the company

Hyundai Mobis’s MOBION electric vehicle

conducted successful on-road tests of the system’s driving capabilities in 2023. Mobis has also introduced a new “Exterior Lighting” lamp along with various display functions. Notably, safety and design enhancements have been achieved through the installation of an LED on the front bumper. With the assistance of a short-distance lidar capable of recognizing pedestrians, valuable information is conveyed through the LED. During diagonal or lateral movement, Mobis’s Ground Projection function can illuminate the vehicle’s direction on the ground, utilizing lights across a 360-degree spectrum. MOBION can even leverage Ground Projection to generate crosswalk stripes for pedestrians to use when they are detected. By unveiling a fully functional demonstration car at CES, as opposed to a mere conceptual announcement, Mobis aims to convey its confidence in the technologies underpinning MOBION.

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Samsung Promises AI for All BY GRANT MORGAN Samsung Electronics delivered its vision for bringing “AI to All” through its products, collaborative efforts, and partnerships during the its press conference at CES 2024. “This connected world is about to become even better,” said Jong-Hee (JH) Han, vice chairman, CEO, and head of Samsung’s Device eXperience (DX) Division. “AI has the power to make life easier, and more inclusive for all, and smarter, better experiences will redefine how we live. Samsung’s broad portfolio of powerful devices, along with the pursuit of open collaboration, will help bring AI and hyper-connectivity to all.” Samsung unleashed a tidal wave of announcements and updates at CES, touching on AI integration and advancements, innovations in its QLED and Micro LED TV lines, and sustainability progress and commitments, along with appliance updates and the expansion of Samsung Knox security to keep users safe across more Samsung products. “As we look to a smarter, better-connected future, breakthrough technologies can help us be more responsible and inclusive about how we use our devices, which in turn can empower us to build a better tomorrow,” said Inhee Chung, VP, corporate sustainability center, Samsung Electronics. Samsung has made ma-

jor strides in sustainability and has announced partnerships with Southern Company and Tesla. The Samsung Neo QLED 8K QN900D now utilizes a built-in AI Processor, NQ8 AI Gen 3, which is equipped with an eight-times greater AI neural network and a two-times faster NPU than its predecessor. Thanks to the new processor, Samsung Neo QLED 8K automatically upscales low-resolution content to provide users with up to 8K quality viewing experience and sharpens fast-moving images via AI Motion Enhancer Pro. Ballie, the cute, rolling AI robot first introduced at CES 2020 by Samsung, made an on-screen appearance, showcasing major upgrades and quality-of-life enhancements. The little yellow AI companion can now project images and videos on walls so that users can view key information for their daily lives, interact with other smart devices, and provide customized services to make life easier. New and exciting product introductions included The Premiere 8K, the world’s first wireless 8K projector that features a 150-inch display, allowing a fullscale viewing cinema experience in the comfort of your own home. Music Frame, a speaker with a customizable cover that syncs with Samsung TVs and soundbars through Q-Symphony, brings enriched bass and surround sound with dual built-in woofers.

Jong-Hee (JH) Han

Using its vision of AI for All, Samsung has increased its accessibility efforts, providing innovative features such as a sign language feature that can easily control the Samsung Neo QLED with gestures, and the Audio Subtitle feature to help those with low vision enjoy shows and movies by turning text subtitles into spoken words in real-time. Samsung also shared how they are focusing on improving and extending the capabilities of SmartThings through better AI technology integration, particularly through the use of spatial AI and LiDar to help devices learn how to support and understand users’ daily lives. Visit Samsung’s booth at the LVCC Central Hall booth #19608 to learn more and experience how they are making AI for All possible today.

Wearable Bio Tech Is Revolutionizing Athletic Performance BY STEWART WOLPIN How does technology aid in optimizing peak performance and prevent athlete injuries? How does tech help identify and treat athlete injuries? How does tech help athletes recover, not only from an immediate event or season, but also after retirement? And how do these athlete-enhancing technologies benefit those of us sitting on the sofa or in the stands watching them? These were all topics covered in the “Ahead of the Game: Revolutionizing Athlete Safety with Emerging Health Tech” Great Minds session, moderated by Pam Bede, a 27-time marathoner and who also manages the Medical Affairs team at Abbott’s Lingo business. “Sports and health are inextricably linked, and our understanding of health and safety in this convergence is rapidly evolving and rapidly changing,” Bede observed. “Athletes now have access to tech that can help them prevent, identify, and recover from health issues. Technology is giving us this power to digitize and democratize and decentralize healthcare so that we can give that information back to the athlete,

back to the individual, and empower them to know what’s going on in their own body so they can make the right changes that work for them.” Panelists emphasized how revolutionary tracking athletes’ real-time biomedical condition has been. Wearable sensors have enabled team physicians and trainers discover just how radically different athletes are, both men and women. “Every athlete has [their] own language inside,” explained Dr. Beth McQuiston, Abbott’s senior medical director of neuroscience. “What these wearable technologies do is help decode what’s happening and make the invisible visible. Then we can use that information to translate that into meaningful improvements for these athletes.” Athletes are “all hearing more and more their own individualized makeup,” agreed Dr. George Chiampas, the physician for the U.S. Soccer Federation, CONCACAF, and the Bank of America Chicago Marathon. “Technology is really unlocking [what] to prescribe for them, what works best. Individualizing what

works best for them, whether it be glucose, whether it be your recovery, whether it be sleep, is all driven by data on that individual to best optimize them.” David Weiss, SVP for NBA player health, stressed the trust required by athletes in the relatively new biomedical technology. “When you think about public health, change moves at the speed of trust. We’ve spent a lot of time with players, with the players association, thinking about how we build confidence in this team approach to healthcare.” While championing the benefits of biomedical wearables, Dr. Niko Mihic, chief medical advisor for Real Madrid CF, also bemoaned the long list of what technology has yet to — but can — address. “ACL is a devastating injury,” Dr. Mihic noted. “We know how it happens, but we don’t know why it happens. Is it the preparation? Is it the night’s sleep? It is nutritional level? Is it the footwear? Is it the turf? Why do women get so much more ACL injuries? Why do they get so many more concussions? There are a lot of things we still should do, and do better.”

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Pat Gelsinger (left) and Kristina Partsinevelo

Gail K. Boudreaux (left) and Peter Lee

Intel and Elevance CEOs Discuss AI, Trust, and Regulations BY GRANT MORGAN In a double-feature keynote session Tuesday afternoon at CES 2024, Intel CEO Pat Gelsinger and Elevance Health president and CEO Gail K. Boudreaux spoke on the hot topic of AI and the effects it will have on vital industry technologies. Kristina Partsinevelos, Nasdaq correspondent for CNBC, sat down first with Gelsinger to get his insights into Intel’s vision for “AI Everywhere” and how they will utilize it going forward in 2024 and beyond. “Truly, as a technologist, this is one of the most ex-

C SPACE KEYNOTE Tuesday’s C Space keynote “Brand Loyalty in the Age of Always On” was a conversation with industry leaders on why creating brands and products that people love is a key driver for business success. l-r: Michael Kassan, chairman and CEO, MediaLink; Allegra Krishnan, global customer engagement, McDonald’s; Lynn Teo, CMO, Northwestern Mutual; and Dara Treseder, Chief Marketing Officer, Autodesk.

citing times in human history,” said Gelsinger, his excitement evident as he discussed Intel’s introduction of the world’s first AI PC and the ways AI will enable modern economies and enhance accessibility. Partsinevelos didn’t pull any punches, asking tough questions about potential lawsuits against AI in the future, what Intel is doing to use AI for good as a forprofit company, and the concern with governments enacting regulations that are outdated due to the rapid evolution of AI. “I think the AI market will keep racing ahead because

technology is enabling it to do so, and the courts and regulatory environment will be chasing to catch up for a while,” responded Gelsinger. He expressed how Intel is dedicated to pushing to enable devices locally to make “AI Everywhere” a reality. “I do think there’s going to be a big set of legal and regulatory work that needs to occur, but I’m an optimist — we’ll figure it out,” he added. On the topic of AI in the healthcare industry, Boudreaux was joined by moderator Dr. Peter Lee, corporate VP of research and incubations for Microsoft, to discuss the ways Elevance is leveraging AI and implementing an innovative whole-health approach to care. “Our whole-health approach is about simplifying healthcare and building trust with customers,” said Boudreaux. “Digitally enabled healthcare means building digital technologies into the fabric of our ecosystem to improve outcomes and enhance efficiency in day-to-day health and wellness.” Boudreaux expressed how she has become a care provider in her personal life and how “it’s important for all of us, whether we’re a patient or a caregiver, to go back into the system to remind ourselves that even though we work in this industry every single day how difficult it is at times to navigate that system.” Elevance is working to leverage AI to assist in making the patient and caregiver experience easier and less frustrating by having it complete routine tasks such as reducing or eliminating time-draining paperwork, which gives providers more time in the clinic rather than spending precious hours entering data. Additionally, AI can allow patients to benefit from a reduction in filling out forms with each clinic and specialist visit, as well as having medical data readily available no matter which doctor they visit. “It’s a really exciting time in our industry, and we have to be responsible. We can’t get so excited that we go faster than the market. We have to go at the speed of trust,” Boudreaux concluded.

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Walmart Chooses to Build a Future That Puts People First BY GRANT MORGAN Doug McMillon, CEO of Walmart, delivered the company’s vision and roadmap during his keynote session at CES 2024. McMillon described two possible paths: first, to completely prioritize tech above all other things, and, second, a path where the benefits of technology are pursued, but people are considered along the way with the underlying principle of technology serving people and not the other way around. “We’re choosing the second path,” said McMillon. “We love what technology can do, but we’re building it in a way that creates better careers at the same time it creates better customer experiences and a stronger business. Today, more than ever, advances in technology make anything possible. At Walmart, we’re very excited about how we’re putting technology to work to improve the lives of our customers and associates.” McMillon and other Walmart and Sam’s Club leaders shared a long list of announcements, including expanded drone delivery, app improvements, AI and augmented reality, and, most notably, built-in generative AI capabilities within the Walmart app, available now for iOS and coming to other devices in the first quarter of 2024. Microsoft CEO Satya Nadella made an appearance to discuss how Microsoft has partnered with Walmart to expand the possibilities of AI use for associates and customers alike. “What we now in 2024 have is expertise at our fingertips,” said Nadella. “To be able to use some of this technology to transform the ultimate customer experience…that is a very powerful place.” Sam’s Club members will soon be able to take advantage of a new Exit Tech feature that eliminates the need to wait in line to scan your receipt at the exit for customers who use and pay through the Scan & Go app. Walmart is also harnessing the power of friendship and social media with the debut of a “Shop with Friends” AR try-on feature in the Walmart app. This allows customers to try on multiple outfit combinations virtually and send the combos to their friends for their input on what they like best. Drone delivery was highlighted as well, with an exciting announcement to soon expand drone delivery service into the Dallas-Fort Worth, TX, area. Walmart says there will be delivery coverage of 75 per-

Doug McMillon

cent of the area, servicing 1.8 million residences which can be delivered to in 30 minutes or less from nearby Walmart stores for items that meet the required weight and size requirements. Another delivery feature for Walmart’s InHome program was announced, Walmart+ Replenishment, which uses AI to help customers shop better by creating automated shopping carts online to be delivered directly to their homes. Walmart says Replenishment

will not require an additional subscription. Other advances and tech were announced to assist Walmart associates in performing their duties better and to create a career from a job with the Me@ Walmart associate app. “We all have a choice to choose a future that puts people first,” McMillon concluded. “If we keep doing that, we can help people around the world live a better life. That’s the world we want to help build.”

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SCENES FROM EUREKA PARK STARTUPS DRAW BIG CROWDS TO THE VENETIAN

Leaders in Consumer Technology Honored Women in Consumer Technology (WiCT) held its 15th annual CES networking reception on Tuesday at the Venetian Hotel. There, the association honored the recipients of its 2024 Legacy Awards, which honors the remarkable women who are changing the landscape of the consumer technology industry through their leadership across all sectors. This year’s 2024 Legacy Awards honorees are: • Stephanie Keough – Chief Merchant, World Wide Stereo • Rosanne Lang – Executive Director, Tradeshows & Events, Crestron • Melissa Matalon – Vice President, Membership, CTA • Maryellen Oswald – Partnerships Business Development Manager, Somfy • Woman to Watch: Erin Thomas – General Manager, SaaviHome

• Carol Campbell Inspiration Award: Jamie Briesemeister, Co-Founder and CEO of Integration Controls Pictured here are the 2024 Legacy Awards honorees surrounding Carol Campbell, founder of WiCT.

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