MEDIACOMMUNICATIONSANDPR
MEDIA: Broadcast /traditional (TV, radio, newspaper) Online (social media, online editions of news papers, tv networks, etc.) Work closely with the Director of Communications & Marketing to submit stories to local newspapers, online publications, etc
WHAT IF I’M CONTACTED BY THE MEDIA? Volunteers are not permitted to make comments to the media on behalf of Girl Scouts of Eastern South Carolina. If you are contacted by the media or a public figure and asked comment on an issue, please direct them to Donna Lee, Director of Communications and Marketing donnalee@girlscoutsesc.org, 843-568-1292
SOCIAL MEDIA
MANAGING YOUR GROUP IF YOU’RE IN A GROUP Designate two volunteers that will manage the account One primary and one secondary Change group settings so that postings have to be approved before going live in a group Do a yearly sweep of your social media groups Remove any individuals that are no longer affiliated with Girl Scouts
SOCIAL MEDIA & PRIVACY Names: When posting Girl Scouts’ names online, use first names only. Never use a girl’s whole name. Addresses: Do not post personal addresses or meeting addresses. Posting addresses of events is okay. Photos: Girl safety is top priority. Do not post photos without parent permission.
POSTING CONTENT Make sure that everyone connected to your social media pages and loops understands that this is a Girl Scout page. Please refrain from postings that talk about race, religion, political affiliation or other things that have nothing to do with Girl Scouts. Posting about the Cookie Sale is only allowed on a personal Facebook page. You can not post about available Cookies on public or private group pages such as swap pages, neighborhood pages, or other similar pages.
CYBER BULLYING & OTHER INCIDENTS Please contact your Volunteer Support Specialist if you have any concerns about a specific post, person or Pleaseconversation.loopin Communications Director We would like to make sure that everyone has a positive Girl Scout experience on and offline.
