Tiffin Motorhomes Inc.

LUXURY LIFE

Proudly carrying the family name, Tiffin Motorhomes has built unique, distinctive RVs for half a century. We speak to the executive team celebrating a motorhome manufacturing milestone

Recreational vehicles (RVs) have been a symbolic part of American culture for more than a century.

It was way back in 1910 when the Pierce-Arrow Touring Landau, often considered the very first RV, debuted at Madison Square Garden in New York.

By the mid-century, RVs were becoming increasingly comfortable, well-equipped with lighting and cozy home comforts, and for the first time, affordable and accessible to regular US travelers with mass production driving down prices.

The modern RV was beginning to take shape and embed itself in American culture, as a large, powerful vehicle complete with swathes of storage space, countertops, beds, and even fully functioning kitchens.

Together with improved highways and road networks, RVs were opening up the whole of the US to travelers, and were equally used as a base for activities such as fishing or hiking, representing life at a slower pace.

The place of RVs in mainstream American culture and the national psyche was only solidified in the 1980s, as the craze took off in celebrity circles and movies such as the original Blues Brothers which put RVs front and center.

Today, RVs remain ever popular with vacationers hitting the open road, and this enduring American love affair has also been embraced by digital nomads in the modern era of remote work.

Around one million Americans live full-time in RVs, and the steady growth in ownership over the last two decades, up 62 percent since 2001, is showing no sign of slowing down.

Indeed, there has been an even more dramatic rise in ownership since the onset of the COVID-19 pandemic, as record-breaking RV production and strong consumer buying intentions were stirred up by one of the longest-standing American

NORTH AMERICA OUTLOOK: WHAT IS IT THAT MAKES RVS SO POPULAR IN THE US?

BOB

TIFFIN, FOUNDER AND

CEO: “I think there’s a few reasons why the US population has embraced RVs so much.

“Firstly, it’s because we have a fantastic road system. You can go anywhere in the US by road, and we have a wonderful network of national parks across the country that are made for RVs.

“We are now into the third and fourth generation of US families that have owned RVs, so they have been ingrained and part of families over the years. The RV is a great way to bring the family together, so I think as time goes on, that’s going to be more and more the case.”

traditions – a yearning for the great outdoors.

After the pandemic largely confined many people to their homes for the past two years, RVs have enabled Americans to rediscover the wilderness and all of the health benefits associated with an active outdoor lifestyle, whilst enjoying the comfort and convenience of a home away from home.

“It’s just a lifestyle that once most folks get into, they never want to stop,” says Leigh Tiffin, President of Tiffin Motorhomes (Tiffin).

A manufacturer of Class A and Class C motorhomes since 1972,

Tiffin’s customers reflect this palpable passion for outdoor exploration and travel.

“We see our customers using Tiffin products to travel the country, venture off-grid and go surfing, biking or kayaking, or even as permanent fulltime accommodation. There’s many different use cases for our products,” Leigh shares.

“That’s where our company purpose statement, “Many Adventures, One Dream”, really originates. There are so many different ways to adventure in our products, but we believe that all different customers share a common dream of making lifelong memories,

Southeast Sales, Inc. was formed and incorporated in 2008 in Mississippi, where it operated selling various parts in the RV Industry.

It was purchased in August of 2016 by Denisha H. Tiffin and a partner and started out on a vacant lot with two 12’ x 24’ buildings as an Industrial Supply. One of the main customers was Tiffin Motorhomes as well as other businesses in the RV Industry. From there Southeast Sales, Inc. purchased an old Service Station in downtown Red Bay, AL at 302 5th Ave SW that had been converted to perform repair work on motorhomes where the business remains as of today. Southeast Sales, Inc. has continued to grow. A 9,100 square foot warehouse was built on the vacant lot that housed the two 12’ x 24’ buildings to add more warehousing capability in Belmont, MS.

In January 2020 Denisha Tiffin purchased her partner’s interest in the company and became the sole owner, and it has continued to grow from there. The adjoining property at 306 5th Ave SW was purchased several months later to add to their warehousing portfolio, and the business and product lines continued to grow. Two new Sprinter Vans were added to the fleet to complement the other two vans the company had, an additional Flat Bed truck, pickup truck and a box truck and a minivan comprise the company’s small fleet of vehicles.

Product lines continued to grow as the business gained momentum. Looking into the future the owner began to review other avenues for the growth of the company. Southeast Sales, Inc. wanted to provide the residents of Red Bay and the surrounding area with something different and unusual. This sparked the idea for an outdoor store, with hunting, fishing and camping supplies.

After securing 20 acres of land in the Red Bay Industrial Park, the planning began. The new building has grown from a 30,000 square foot building in the beginning, now a 60,000 square foot building, with a second floor. The building hasn’t been without hiccups though, including supply chain and labor issues. At this point it is beginning to develop along with new product lines to be carried in the store. Knowing that Red Bay, AL has a steady influx of people in the area from different parts of the country due to the Service Center at Tiffin Motorhomes, we began to take these customers into consideration as well as our customers in the local area. The product lines are beginning to expand, in addition to the hunting, fishing and camping gear, Southeast Sales, Inc. will also offer all types of gifts, clothing, footwear, outdoor grilling supplies, outdoor furniture and much more to come.

Stay tuned for the expansion of product lines in the next several months, along with a new name that Southeast Sales, Inc. will continue doing business as Happy Hollow Outdoors.

Many things are under consideration especially since Southeast Sales, Inc. just purchased an additional 60 acres that adjoins the property in the industrial park.

Not only will Southeast Sales, Inc. continue to supply industrial supplies to Tiffin Motorhomes and other industrial customers, we know we will create a shopping experience that will make our entire store a destination for all customers.

FRONT

Manufactured from micro-cellular p olyurethane, the F53 SumoSprings suspension kits are built to immediately improve handling, remove sway, and decrease vibration in your mot orhome.

T his is the zero-maintenance airb ag alternative that lets yo u e njoy th e journey as much as the destination.

®

having fun, exploring the great outdoors, and really enjoying some leisure time with the people that they love the most.”

FAMILY LEGACY

Tiffin was established in 1972 in Red Bay (Alabama) by Leigh’s grandfather, Bob Tiffin, the legendary Founder and CEO of the company, and is proud to be one of the few family-operated motorhome manufacturers in the industry.

Bob was fascinated by RVs and has been a member of the RV Industry Association (RVIA), the leading trade voice of the $140 billion RV industry,

for 30 years.

His three sons, Tim, Lex, and Van Tiffin, all joined the business in 2005, proud to carry on the Tiffin legacy and represent the next generation of the family.

“We have always been a family company to the bone. All of my sons have worked for Tiffin, and my middle son Van is still here. He works in production and makes sure all the motorhomes that come through the final finish are functional,” Bob shares.

“I get to the plant at around 4am every morning, so that tells you how serious we are about our motorhomes.”

As Van’s son and Bob’s grandson, Leigh was born into the company and grew up around RVs and motorhomes from a very early age.

After pursuing a graduate degree in healthcare administration at the University of Alabama, Leigh’s first entry into the RV business in 2014 actually came with his own start-up, Vanleigh RV.

“It wasn’t just a random idea to start an RV company, as I had been around RVs my whole life,” he recalls fondly.

It was Leigh’s idea to create this new venture, together with his father, and serve a new kind of customer: the prospective fifth-wheel owner.

Leigh and Van knew the RV market, having served customers who primarily wanted motorhomes, but that left a significant portion of people empty-handed. Fifthwheel customers are different from motorhome customers, and Leigh and Van recognized this from their experience at Tiffin.

“THE PASSION THAT MYSELF AND OTHER MEMBERS OF THE TIFFIN FAMILY INJECT INTO THE COMPANY MAKES A SIGNIFICANT DIFFERENCE TO HOW WE OPERATE”

– LEIGH TIFFIN, PRESIDENT, TIFFIN MOTORHOMES

SumoSprings for the Ford F-53 chassis are what Bob Tiffin lovingly described as the suspension that saved his Gas division, some five years ago. They’re not necessarily the newest kid on the block, but they have quickly become the go-to upgrade to stop body roll, vibration, nose-diving, and make driving these gas motorhomes an enjoyable journey rather than a white-knuckle experience.

SuperSprings International (SSI) has been making suspension to create a better journey since 1996. Starting with steel helper springs that are sometimes used on heavy one-sided coaches, SSI soon developed the SumoSpring – the zero-maintenance airbag alternative with a lifetime warranty. Since its inception in 2006, it has become a standard upgrade in towing upgrades and load support. In addition, SumoSprings are now standard equipment on multiple brand’s Class A Gas motorhomes, with Tiffin being the very first to build a coach with them as standard equipment from the factory. Since then, Tiffin has added SumoSprings

as a standard part of their build to the Wayfarer Class C van and most recently, the offroad capable Cahaba 4WD Class B van.

What makes this suspension upgrade particularly unique is the simplicity of the design and application matched with unrivaled results. SumoSprings don’t use rubber in any way and aren’t filled with air. That means they’re built to be a progressive spring with a very soft initial engagement and as more weight is added, the firmer they become and more they push back. This is what provides comfort and support during regular driving and superior control, vibration reduction, and decreases sway when the road takes a turn.

“We partner with almost every major motorized RV partner out there, and Tiffin was among the first and the best,” says Adam Weisner, SSI President. “We share a common passion to make the customer journey better, and are dedicated to serving people who invest their hard-earned money into what we make.”

With shared roots, experience, and a common vision for providing a superior product and experience to customers, Vanleigh RV was unveiled as the fifth-wheel division of Tiffin in 2019, expanding the Tiffin standard to towable buyers.

Leigh, who has great experience in all facets of RV operations, built Vanleigh RV from the ground up and developed it into an industry leader, before he assumed his current position as President of Tiffin in July 2021.

Aqua-Hot

The Aqua-Hot hydronic heating system offers the ultimate solution for luxury heating in the recreational vehicle industry. With a quiet, fumefree heating system that produces both even, moist heat and continuous hot water on-demand, Aqua-Hot helps elevate the RV experience with luxurious residential style warmth that’s onboard for any adventure. Unlike forced air systems which experience cold spots and dryness, Aqua-Hot systems are designed to offer superior heat coverage across all areas of an RV. Aqua-Hot systems make the RV lifestyle remarkably more comfortable, which is why they are right at home on Tiffin luxury motorhomes.

TIFFIN JOINS THE THOR INDUSTRIES FAMILY

In December 2020, Tiffin announced that it was joining the THOR Industries family, a global leader in RV manufacturing that owns motorhome brands such as Airstream, Jayco, and the Erwin Hymer Group.

THOR Industries’ acquisition allows Tiffin to continue its long-term growth, and enables the family to remain in control and involved in the business, running it in the way they want to for longer.

Though many aspects of the company will not change, Tiffin does anticipate many positive developments under THOR Industries. To name a few, these include expanded innovation, access to capital for facilities and process improvements, and the ability to improve its focus on customer service.

“I’m passionate about this industry, and passionate about our business at Tiffin. I just love our company, what it stands for, our people, our amazing customers, and the fantastic relationships that we have with dealers and suppliers all over North America,” Leigh smiles.

“It has been a passionate career choice. I’ve really enjoyed doing what I do, and obviously now having the opportunity to lead Tiffin is a real thrill. The passion that myself and other members of the Tiffin family inject into the company makes a significant difference to how we operate.”

For Bob, it has always been important that the legacy of the company he founded be protected and managed by someone who understands Tiffin, and he is undoubtedly passionate about maintaining such a great brand.

Having been immersed in Tiffin his whole life, grandson Leigh was the natural choice to assume the role of President, an opportunity that he was both humbled by and incredibly excited about.

As well as a history of delivering ultra-premium amenities, both Aqua-Hot and Tiffin are dedicated to elevating the RV experience through their partnership by emphasizing efficiency, comfort, and flexibility in their products. An Aqua-Hot onboard means a dependable, state of the art heating and hot water system for campsite or off-grid RVing. It ensures the highest resale value in the future and assures RV enthusiasts will have an enjoyable experience as they live out their RV dreams.

Aqua-Hot hydronic heating systems are manufactured in the US at the Aqua-Hot facilities in Frederick, Colorado. 38 years of experience and expertise go into every AquaHot unit made. There are AquaHot options ideal for all sizes of recreational vehicles including Class A motorhomes, Class B camper vans and Class C models. We congratulate Tiffin on their 50-year anniversary and look forward to partnering with them in the future.

Aqua-Hot congratulates Tiffin on its 50 year anniversary and for being able to share in the adventure as a long-standing partner in growth.

“I’m a huge believer that being family- operated is one of our greatest strengths as a company. It’s part of Bob’s legacy and our entire family, myself included,” he emphasizes.

“With regards to the Tiffin brand and family leadership, a lot of times the customer wants to speak to a Tiffin, and they can do that here. Bob and I come in and talk to customers every day, and I think that just gives a bit more of a personal touch.

“I know that if I were making the type of investment that our customers are making in our products, that would make me feel good,” Leigh continues.

PROUD TO BE TIFFIN

With the Tiffin name on every motorhome, building a superior product isn’t just an occupation but a matter of personal pride for the family, a pursuit that it is committed to perfecting.

From the very outset, Bob was adamant that the Tiffin name had to be present on every motorhome produced by the company, to be as transparent as possible with customers and ensure products were produced that the family could be proud to have its name on.

“When we first started, we decided that people needed to know who

Harris Battery

Harris Battery Powers Tiffin Motorhomes to 50 Years

Tiffin Motorhomes puts its all into building a better coach.

It’s not just an occupation… it’s a matter of personal pride and a pursuit the Tiffin family and associates have committed to perfecting.

That’s why the company is celebrating its 50th anniversary.

You don’t make it to 50 years on your own. Tiffin, one of the few family-operated manufacturers in the industry, is blessed with exceptional business partners.

One such partner is Harris Battery. A family operation itself, Harris shares many traits with Tiffin.

Harris Battery has the Power! Powerful Answers® for commercial, transportation, industrial, and residential engineered battery technologies.

Since being founded in 1979, Harris has customized stored battery systems that maximize output while minimizing environmental impact.

Harris Battery is focused on understanding customers’ needs and aligns its business to meet them.

An example is two new product lines, Harris Solaris residential lithium power and EnerGenie transportation lithium power, particularly relevant to the RV market.

EnerGenie enables consumers to get rid of that money-wasting generator and take control of their destiny for RVs, work trucks, or mobile pet and vet vehicles.

EnerGenie offers the most efficient compact lithium energy storage technology, run with Harris Battery’s proprietary battery management system, that’s compatible with most industry standard inverters and chargers.

No one knows what the future holds. But Harris Battery looks forward to what the next 50 years with Tiffin Motorhomes will bring.

www.HarrisSolaris.com

“THE BIG THING THAT WE DO IS HELP OUR OWNERS BECAUSE IT’S HARD TO MANAGE AN RV, SO WE TRY TO MAKE IT AS EASY AS POSSIBLE”

– BOB TIFFIN, FOUNDER AND CEO, TIFFIN MOTORHOMES

they were buying their motorhomes from and where they were built,” Bob recalls.

“We’ve got those two things on each and every one of our motorhomes – built by Tiffin – so that

TIFFIN – A BRIEF TIMELINE

1910 – In a small town in northern Alabama, the Tiffin family opened their first business – Tiffin Brothers Hardware and Furniture Company.

1941 – Bob’s father Alex started Tiffin Supply Company, a store that sold just about everything needed to build and furnish a house.

1965 – The Tiffin family bought a state of the art cotton gin. To run it, Alex turned to 23-year-old Bob, who took to the machinery and management like it was second nature.

1972 – Tiffin is born, after a new RV business in the area called it quits and was bought by the Tiffin family.

1980S – Bob’s three sons – Tim, Van, and Lex – had all joined the family business after college.

2020 – Tiffin proudly announces that it will be joining the THOR Industries family of companies.

everybody knows who built them and where they came from. We don’t have anything to hide, so we put it right on the outside.

“The hardest thing when we started was that no one knew who we were. We didn’t have any brand recognition, so when you’re starting a brand-new company like we did, and no one knows who you are, it’s pretty tough to break into the market,” he admits.

Echoing the steadfast stance of his grandfather, it means that little bit more to the likes of Leigh to come into work every day and see the family name on the company’s products.

From his perspective, it’s important that the Tiffin brand continues to stand tall and that customers value the business.

“Having a good, strong reputation is imperative because it’s part of who I am as an individual,” Leigh states proudly.

Over the course of 50 years, Tiffin has earned the strong reputation that Leigh refers to by having the best products and customer service in the industry.

Bob acknowledges first and foremost that manufacturing products of the highest quality is the basis for establishing such a reputation.

“If you don’t, then it’s pretty much over, but if you have a decent product that people can use without too

Industrial Finishes

Industrial Finishes has deep connections to the RV industry. Our team members have well over 100 years of combined experience painting and repairing motorhomes and towable RVs.

In addition to our team’s lengthy history supporting the RV industry, our close ties to suppliers provide other unique advantages. Our chemist has direct access to coatings supplier development labs and works closely with their chemists to create and refine products designed specifically for RV production and repair. Our focus and our deep supplier connections allow us to bring innovative, leading-edge products to RV customers that have been designed to meet their specific needs.

Support for the RV community extends from manufacturers to dealerships and repair facilities. We are here to serve the very people responsible for delivering a worldclass paint finish and maintaining its beauty for years to come.

The Industrial Finishes team knows the fiberglass and gelcoat that are used throughout the RV industry, but motorhomes and towable RVs are comprised of much more than just steel and fiberglass. Our extensive knowledge of RV paint and materials includes coatings, adhesives, abrasives, sealants, waxes and polishes, and detail products. For late model and pre-owned coaches, we have a vast database of paint codes and graphics.

Learn more at www.industrialfinishes. com.

Our experts are your experts!

Never-ending innovation. It’s what makes a Tiffin. Dedication to innovation extends all the way to the paint finish on every Tiffin coach. Industrial Finishes works closely with industry leaders to source new products, tools, techniques and processes to ensure that your Tiffin looks great the day you take delivery and for many years to come. You deserve a coach that shines each and every day. Tiffin customers expect more, and Industrial Finishes is proud to help them deliver.

much trouble, and if you service it to the hilt, then customers are going to come back and stay with you for the long term,” Bob says.

As a family-run motorhome company, Tiffin naturally understands the wants and needs of other families who own, or would like to own, an RV.

For Tiffin, it’s not just about the destination, but the high-quality experience that owners and families take from the journey in their motorhome.

“It’s a big deal for a family to own a motorhome. It’s the closest that they can be together as a group, and if they begin RVing when their family is young, that creates another complete generation for us to sell motorhomes to in the future,” observes Bob.

THINKING DIFFERENTLY

To this day, Tiffin remains headquartered in Red Bay, where Bob originally founded the company and

most of the 2,100 employees go to work every day.

The Tiffin family has always called Red Bay home, so it made sense to build the company in this small, unassuming town.

There is no other place with a greater concentration of Tiffin RV owners congregated in one spot than Red Bay, which also receives visitors all year round from across the country as the home of Tiffin motorhome production and skilled service technicians.

As well as being a family-operated manufacturer, Tiffin’s location is another substantial differentiating factor for the company, as it is situated outside the RV industrial hotbed of Elkhart, Indiana.

It has forced Tiffin to think and behave differently, but Leigh believes this has been advantageous to the company over time, ultimately manifested in its unique, distinctive

Gold Heat

Tiffin Motorhomes is a leading luxury RV manufacturer. They’ve done this through strategic partnerships and understanding that luxury isn’t always found in things that are seen.

Tiffin and Gold Heat radiant flooring have been partners for 10 years. They agree that a carefully crafted customer experience is key. When people choose to travel in RVs, they choose to travel in comfort. Tiffin provides the highest quality experience on the road. Gold Heat elevates this with consistent, efficient warmth from the floor up.

What is luxury without risk? Complete comfort. That’s Gold Heat: reliable comfort radiating from the floor, making every step and ride a luxury you can count on. Radiant heat (like sunrays) relaxes every muscle and keeps blood vessels from constricting. Tiffin knows that even the most beautiful countertops and picture perfect flooring in the world won’t matter if customers are uncomfortable.

Tiffin relies on Gold Heat’s efficient manufacturing. Our custom in-floor heat mats were designed for motorhomes and optimized for efficiency. The mat is based on the provided floor plan, customized to the customer’s specifications. The installation process is simple, too, taking only minutes to keep production flowing. Just lay it out and staple it down.

Gold Heat is proud to bring quality, service, and luxury to unique spaces for over 20 years. We provide customized service before, during, and after installation. If you have a need for radiant floor heat in your space—whether on wheels, a foundation, or anything in between— you have a need for Gold Heat.

“WE TAKE THESE GREAT COMPONENTS THAT WE SOURCE FROM OUR SUPPLY CHAIN, AND PUT THEM ALL TOGETHER IN A WAY THAT PERFORMS AND DELIVERS ON THE TIFFIN BRAND PROMISE”

– LEIGH TIFFIN, PRESIDENT, TIFFIN MOTORHOMES

products and the way it does business.

“Elkhart is the epicenter of the industry – all the same RV suppliers and manufacturers are clustered

RV SLIDE OUTS

Offering additional living and sleeping space, RV slide outs have very much become an industry standard.

The additional width provided by slide outs is a huge bonus in terms of square footage and leaves RVers feeling less cramped, perfect for families or groups of friends traveling on longer trips.

The extra space and roomier interior created by slide outs can be used, for example, to add items of furniture such as beds or sofas.

“Most of the motorhomes that we build have multiple slide outs. It drastically expands the room and the size of the floor plan,” Bob explains.

“You’ve then got a huge room to work with, and you’re not so tight for space. Some motorhomes still don’t have slide outs, but every Class A motorhome that we build has three or four slide outs.”

together in one area. They do a very nice job, but I do think it creates some groupthink,” Leigh notes.

“At Tiffin, we’re sort of isolated from the RV beltway, and that has forced us to be much more vertically integrated than a lot of our competitors and to do more ourselves. I think it gives our products a distinctive look; one of the reasons why people think Tiffin products have a unique appearance, is because they do!”

Class A motorhomes, including the Open Road Allegro, Allegro RED, Allegro Bus, Allegro Breeze, Phaeton, and Zephyr, are built by Tiffin in Red Bay, as well as the company’s first Super C model, the Allegro Bay.

“We operate our own state of the art paint facility in Belmont, Mississippi, where we paint all of our Class A, Super C, and fifth-wheel models,” Leigh informs us.

Tiffin manufactures its three luxury fifth-wheel models, the Vilano, Beacon, and Ambition, in Burnsville, Mississippi under the Vanleigh RV badge.

“We also have an in-house fiberglass composites manufacturing company, Waterway, in Iuka, Mississippi where we build all of our open mold parts, front caps, rear caps, and engine covers. We’ve produced some really neat composite floors and very advanced technology there.”

Supplying RVs throughout the US

In 1972, Bob Tiffin left the family business that is Tiffin Supply Company (est. 1941) to start up his own business that turned into a family business on its own. Tiffin Motorhomes, now celebrating its 50th year, was open for business and ready to create dreams for its customers.

Throughout the years Bob brought on his sons, Tim, Van, and Lex to help run the business and now of course Leigh has moved into the face of the company.

Through it all, Tiffin Supply has been one of the original suppliers to help keep Tiffin Motorhomes at the forefront of exceptionality and reliability in the RV world.

www.tiffinsupply.com

Good as the Best

Better’n the Rest

and Canada, Tiffin is known for the luxury, innovation, and quality of its motorhomes.

“We have really put our stake in the ground around building beautiful, luxury RVs, particularly Class A motorhomes and Class A diesel pushers, which is what we are known for,” Leigh tells us.

HOME AWAY FROM HOME

Though Tiffin never set out to be one of the nation’s largest Class

A manufacturers, the company’s success has come from remaining true to itself.

Luxury meets craftsmanship in every detail of Tiffin’s Class A models, which bring new ways to conquer the road.

As Tiffin’s first Class A model, the Open Road Allegro is the RV of choice for first-time owners, to discover new sights, places, and levels of comfort.

It features luxurious design, innovative technologies, quality

construction, and a powerful Ford 7.3 liter V8 engine, providing RVers with everything they could want from a motorhome whilst remaining affordable.

Thoughtful amenities, entertainment options, and opulence abound throughout the Open Road Allegro, as well as a number of energy- and water-saving innovations that ensure life on the road is just like home.

“Our Open Road Allegro is a very popular gas motorhome, if not the most popular in North America. It’s right there at the top, and really has the luxury interior and feel of a diesel pusher,” shares Leigh.

Tiffin’s most popular diesel pusher, meanwhile, is the Allegro Bus. With spacious ceilings and floor plans, the extra room of the Allegro Bus makes it a bestseller among owners who live life on the road.

“WE HAVE REALLY PUT OUR STAKE IN THE GROUND AROUND BUILDING BEAUTIFUL, LUXURY RVS, PARTICULARLY CLASS A MOTORHOMES AND CLASS A DIESEL PUSHERS, WHICH IS WHAT WE ARE KNOWN FOR”

– LEIGH TIFFIN, PRESIDENT, TIFFIN MOTORHOMES

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It is one of Tiffin’s most advanced coaches ever, with comfort and elegance blending seamlessly with breakthrough technology to take travels to the next level.

The Allegro Bus’ PowerGlide chassis ensures a smooth ride, whilst the standard OnGuard ACTIVE package, with an Advanced Emergency Braking System and Adaptive Cruise Control, makes every mile safer.

Abundant living space, four highdefinition TVs, an integrated Spyder Multiplex System, and handcrafted cabinetry all come as standard on the Allegro Bus. Meal prep is also made easy, courtesy of kitchens replete with high-end appliances, expansive counters and storage space.

“The Allegro Bus has all of the creature comforts you could ever want, and is manufactured in-house here at Tiffin. It comes

with a Cummins 450-horsepower or optional 605-horsepower diesel engine, Allison transmission, and fullwall slide rooms in different lengths and configurations,” Leigh adds.

From the affordability of the Open Road Allegro to the spaciousness of the Allegro Bus, Tiffin is committed to the ultimate RV experience through its Class A models.

RVers can equally experience comfort and craftsmanship on the road in Tiffin’s Class C motorhome, the Wayfarer, which is built at another OEM campus in Winfield, Alabama.

Compact and luxurious, the Wayfarer features Mercedes-Benz technology, and comes with features as standard that are considered upgrades by other RV manufacturers.

“The Wayfarer has been the best-selling Mercedes-Benz diesel platform product for two or three

Morgan Steel is a metal service center and contract manufacturer based out of Memphis, TN. We offer steel distribution, processing, fabrication, and contract manufacturing services to customers from a broad range of industries including manufacturing, fabrication, steel service centers, railroad, truck and trailer, material handling, and more.

Located in the strategic distribution hub of Memphis, TN and operating our own in-house fleet of both day cabs and OTR trucks, we are able to service hundreds of customers throughout Tennessee, Georgia, Alabama, Mississippi, Louisiana, Texas, Arkansas, Missouri, Kentucky, and beyond on a daily basis.

Morgan Steel stocks and distributes carbon steel products including sheet, plate, floorplate, expanded metal, grating, tubing, pipe, channels, angles, beams, flat bar, square bar, round bar, and more. We can sell and deliver by the piece, bundle, or truckload.

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Morgan Steel started in February 2014 with a vision of building a company that is founded on relationships and service. Behind the leadership of owners Scott Morgan, Chris Morgan, and Bob Payne we have been blessed with tremendous growth, from our original

single 40,00 square foot warehouse and less than 20 employees to over 300,000 square feet and more than 200 employees.

We attribute our past, present, and future success to the great relationships that we have built with our suppliers, our customers, and to the hard work and dedication of our ever-growing Morgan Steel team.

Recent growth includes a one-million lb capacity automated sheet warehouse that will supply multiple high-powered 15kw Bystronic fiber lasers, Bystronic BySort part unloading and sorting automation, a state of the art Quality Lab, and two of the first Mazak Optiplex NEO 15kw fiber lasers installed in the US.

Looking to the future, Morgan Steel’s first additional location will be opening in Greenville, TX in the first quarter of 2023. This will allow us to further strengthen our presence in the Lone Star State and surrounding states.

Also opening in the first half of 2023, Morgan Steel is currently working on installing a top of the line powder coating line from Intellifinishing Systems in our new powder coating facility in Memphis, TN near our main headquarters. Designed to help remove bottle necks to our customers’ success, this line will be able to run parts up to 23ft in length and 4,000 lbs through an automated powder coating line.

Come grow with us, the future is bright at Morgan Steel!

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TIFFIN

INNOVATIONS

–AT A GLANCE

Top-of-the-line features set Tiffin apart from the competition.

As an innovator in the RV industry, Tiffin has introduced many unique amenities to enhance the enjoyment of RVers in its motorhomes.

EXTRAORDINAIRE™ SYSTEM –

Exclusive quiet climate control technology that circulates air to maintain the desired interior temperature.

ENERGY EFFICIENT LIGHTING

– LED lighting that preserves the RV’s battery life, using a fraction of the energy of incandescent bulbs.

MULTIPLEX WIRING – Innovative multiplex wiring that sends multiple messages through a single set of wires.

DRY STEP – To keep the ground dry near the entry door, air conditioning run-off is redirected to the driver’s side of the vehicle.

STORE-IT-ALL – Tiffin’s coaches surpass equivalent competitor models in the quality and quantity of storage.

TIFFIN-BUILT COMPONENTS

– Many components are built by Tiffin craftspeople, which guarantees quality, consistency, and easy replacement.

FORM FITTED ROOF – An innovation in motorhome construction, Tiffin’s one-piece fiberglass roof provides a leakresistant barrier.

ARTISAN WOODCRAFTS –

Tiffin’s cabinetry is meticulously handcrafted by its Red Bay master craftspeople.

years now. It is always neck and neck with competitive products offered by Winnebago, and it’s just a great-value motorhome,” Leigh admires.

“It’s got that Tiffin DNA throughout with the luxurious feel, the beautiful cosmetics and décor that we typically use, and it has been very well received.”

50 YEARS OF MOTORHOMES

2022 was an exciting year for Tiffin as the company commemorated its 50th anniversary, a pinnacle of success not always achieved in today’s business world.

“We started in September 1972, so we have been celebrating our 50th year in operation. Not many companies make it to 50 years, but we’ve been really fortunate and we’re now looking towards the next 50!” Bob smiles.

“I couldn’t be any more enthusiastic about Tiffin and celebrating the last 50 years, but also excited about what’s ahead of us,” echoes Leigh.

To kick off the year-long celebrations, the Tiffin Allegro Club, the official membership organization of Tiffin owners, gathered for a 50th anniversary rally at the Sweetwater Events Center in Rock Springs, Wyoming.

Joining the Tiffin Allegro Club can enhance the enjoyment of Tiffin ownership, connecting owners with fellow likeminded RVers. Members are eligible for a number of benefits, including participation in local chapters across the country, opportunities to attend Tiffin rallies, and access to discounted rates from vendors offering RV-related products and services.

Rallies are one of the Tiffin Allegro Club’s most popular activities, and in a week of fun and festivities, the 50th anniversary rally was the largest to date.

It brought together owners from the Class A, Class C, and fifth wheel divisions of the Tiffin family for

Valid Manufacturing

Valid’s commitment to high-quality products and superior customer service has driven an ongoing and valued partnership with Tiffin Motorhomes. For over 11 years, Tiffin has trusted Valid products in their luxury coaches.

This relationship began in 2011, when Tiffin sought a more advanced leveling system for their top-of-theline coach models. The Valid Trueline Leveling System is an industryproven, one-step system for leveling vehicles. With electronic ride height and suspension controls, the system provides superior handling and a smoother ride when compared to traditional air suspension controls. Valid’s team of engineers worked closely with Tiffin to ensure they were completely satisfied with the customized product.

Keeping pace with technology, Tiffin later pursued Valid’s Instrument Cluster to transform their coach dashboards. The high-quality vehicle instrument clusters are customized to each manufacturer’s requirement, and provide key features like advanced integrated diagnostics. Continuing a successful partnership that started with the leveling system, Tiffin now has Valid Instrument Clusters installed in all their PowerGlide Chassis.

Valid continues to develop innovative, state of the art technology for recreational, electric, and specialty vehicle applications. Their in-house engineering and manufacturing capabilities allow them to quickly respond to the changing needs of the industry. Valid’s Infotainment System continues to impress within the market. Like their leveling systems and instrument clusters, their infotainment systems are customized for each manufacturer’s requirements. The intuitive interface and high-quality graphics let drivers easily perform tasks while keeping focused on the road ahead.

Visit validmfg.com for more information.

validmfg.com

seminars pertaining to each brand, as well as food vendors, a giant flea market, ice cream socials, door prizes, bingo, and nightly entertainment.

Two years of planning and organizing went into making this event a reality, which was attended by a staggering 625 coaches from 47 states and two Canadian provinces.

With Tiffin executives on hand, including Bob, it was a golden opportunity for owners to learn more about their coach, make new friends, and be part of an exciting week in the life of Tiffin.

“We had more than 600 Tiffin coaches gathered together for our landmark 50th anniversary rally in June in Rock Springs,” confirms Leigh.

“It was just a phenomenal experience, a really special occasion, and an opportunity to address a large group of our owners.

“We highlighted it again at our annual company picnic, where all

Tiffin employees came together and had a big celebration and a great concert. As we move into the holiday season, we’ll continue to remind everybody of what a tremendous accomplishment 50 years is,” he continues.

The 50th anniversary is not only a source of immense pride for Tiffin’s employees, but something they can gain a lot of confidence and hope from going forwards.

Equally, it lets Leigh know that this group of people can get through just about anything, having survived all the trials and tribulations of the past half a century.

On the lessons learned in that time, Leigh cites a famous quote from renowned American author, Mark Twain, “good judgement is the result of experience, and experience is the result of bad judgement”.

The complex products that Tiffin builds are a sizable investment, but

Apex Graphics

Apex Graphics is committed to delivering the highest quality spraymask and design with exceptional customer service, allowing it to continually grow its market share in the RV industry.

It has partnered with Tiffin Motorhomes since 2005 and plans on continuing to deliver cutting-edge designs that will leave their customers excited about their new motorhome.

• Largest company in the industry supplying full body paint designs and spraymask

• Experienced, creative and customer-focused design team

• Over 100 years of combined RV design and spray mask production experience Elkhart, IN

Custom Glass Solutions

Custom Glass Solutions, LLC (CGS) is North America’s leading producer of large-format, laminated glass.

In addition to laminated glass, CGS manufactures flat, bent and tempered glass, offering a broad range of capabilities and the most diverse selection of products for various transportation segments.

Through its Network business CGS works with insurance companies, fleet operators and vehicle owners to coordinate glass replacement services.

The company operates out of three facilities in Ohio, one in Pennsylvania and one in Oklahoma and employs hundreds of the most talented men and women in the US.

www.customglasssolutions.com

“NOT MANY COMPANIES MAKE IT TO 50 YEARS, BUT WE’VE BEEN REALLY FORTUNATE AND WE’RE NOW LOOKING TOWARDS THE NEXT 50!”

– BOB TIFFIN, FOUNDER AND CEO, TIFFIN MOTORHOMES

as a company that is experienced, well-established, and has been there and done it for 50 years, Tiffin is trusted by consumers to deliver.

“Consumers love the history of Tiffin, and knowing that we’re an expert at what we do. This company has a can-do mindset, and there’s always a solution,” says Leigh.

DRIVEN BY CUSTOMERS

Tiffin does not distribute directly to the consumer, but through a high-quality network of roughly 100 dealers.

“We have the best motorized dealers in North America. I would put our dealer body up against anyone’s,” Leigh acclaims.

Best-in-class customer service nevertheless remains a huge strategic imperative, and no other motorhome company can compare with Tiffin’s ongoing owner support.

Customer service has always been a part of how Tiffin has built the brand and the company, an ethos that has permeated the entire organization and driven quality standards over the years.

NORTH AMERICA OUTLOOK: HOW WILL ELECTRIFICATION AND HYDROGEN AFFECT TIFFIN’S FUTURE?

LEIGH TIFFIN, PRESIDENT:

“Electrification and hydrogen are certainly buzzwords in our industry. We recognize that they are going to be massive investments, however in many cases, the technology and/or supporting infrastructure just isn’t there for our products yet.

“We do think that in the next five to seven years there will be some viable electrified platforms out there, not only for Class C RVs but potentially even some smaller Class A motorhomes.

“With respect to hydrogen, it certainly seems like a very exciting alternative fuel source for our market. We just don’t have a very good understanding at this point of when those technologies are going to be ready for distribution into the market because none of our major chassis partners have developed anything there yet, nor is the infrastructure widely available.”

EFP

EFP has proudly partnered with Tiffin Motorhomes for over 18 years now.

Our relationship with Tiffin started in 2005 as we began supplying quality roof panels for their RVs. Over the years, the partnership has continued to grow as we meet with them several times each year to touch base and be attentive to their needs.

EFP prides itself on its relationship with Tiffin and consistently strives to provide exceptional service by always working with them to make timely deliveries according to their schedules.

www.efppackaging.com

Velvac

Velvac, Inc. has been an industry leader in mirror and electronic vision systems for recreational and commercial vehicles for more than 85 years.

Throughout our history, we have introduced innovative new products to our served markets – enhancing driver safety and comfort. In recent years, Velvac has brought to the RV market such industry firsts as cameras integrated into OEM mirrors and machine-vision blind spot detection technology specifically developed for RVs.

Velvac is honored to be a long-term supplier partner to Tiffin Motorhomes.

We congratulate the entire Tiffin team on all it has achieved and look forward to being a part of what is yet to come!

T +1 (0) 800 783 8871 www.velvac.com

“It’s one of the reasons why Tiffin has a reputation for building a firstclass quality product. We focus on customer service and quality every single day,” affirms Leigh.

“The primary core value that we communicate to new Tiffin team members on day one of employment is being customer-driven. The customer is always right and drives our business; their desires and needs are what we work our way backward from to create the experience that they expect.”

What Tiffin has always tried to do is to take care of its motorhome owners, through its service departments in Red Bay (Class A) and Winfield (Class C).

Less than a five-minute drive from Tiffin’s production plant, the Class A Tiffin Service and Parts Center in Red Bay is one of many locations that are qualified to service the company’s motorhomes.

The facility has 53 bays manned by knowledgeable technicians, able to assist owners in almost all of their service needs on a first come, first served basis.

“The big thing that we do is help our owners because it’s hard to manage

an RV, so we try to make it as easy as possible,” Bob assures.

“We can explain how things work and we have all the parts here, so if they’ve got a problem, we can make their motorhome 100 percent functional if they come by here. That’s

one of the reasons why we have so many owners coming to the plant here for our service.”

Tiffin is also going to take the next step and introduce new technology into the company’s customer service processes, so that customers have a

“THE PASSION THAT MYSELF AND OTHER MEMBERS OF THE TIFFIN FAMILY INJECT INTO THE COMPANY MAKES A SIGNIFICANT DIFFERENCE TO HOW WE OPERATE”

– LEIGH TIFFIN, PRESIDENT, TIFFIN MOTORHOMES

real e-commerce experience for parts and support.

“We’re looking to constantly evolve and advance so that we can modernize, be easy to do business with, and make things as seamless as possible for our dealers and customers,” Leigh outlines.

“We have some really exciting plans in the works to continue to upgrade and elevate the Tiffin customer experience. I think that there are a lot of opportunities for us to modernize the way we do business with our dealers and customers over the next 18 to 24 months.

“As well as upgrading facilities and technologies with respect to the customer experience, the primary investments that we’re interested in right now as a company are also centered around what we can do to improve the employee experience,” he adds.

TURNING PARTS INTO PRODUCTS

Assembly is the core business of Tiffin, whose quality products truly begin with the components that it sources from suppliers and partners.

“It’s really our suppliers and partners that deliver what we need to be an assembler,” Leigh recognizes.

“When you look at Tiffin, and what makes us unique and first-rate in terms of quality, it’s the fact that we have very high standards for the suppliers that we partner with, and the components that we use for our products.”

Suppliers are clearly an integral part of Tiffin’s operations and success, as the company’s highly skilled and fully trained RV assemblers take these parts and turn them into something special for the end user.

Nobody appreciates the value of a skilled, experienced team member more than Leigh, having started up Vanleigh RV and learning first-hand the value of a skilled workforce.

“It’s such a tremendous asset to know that we have trained RV builders at Tiffin that are so skilled in their own ways,” Leigh admires.

“WE ARE ALWAYS LOOKING TO BE A GREAT CORPORATE STEWARD AND IMPROVE THE EFFICIENCY OF OUR OPERATIONS FOR ALL OF OUR STAKEHOLDERS”

– LEIGH TIFFIN, PRESIDENT, TIFFIN MOTORHOMES

“We take these great components that we source from our supply chain and put them all together in a way that performs and delivers on the Tiffin brand promise.”

The last couple of years have admittedly been challenging from a supply chain perspective for Tiffin, prominently due to the COVID-19 pandemic.

However, having now been in business for half a century, it is just one of a number of trials and tribulations that the company has emerged from unscathed.

“Looking back, we’ve dealt with almost every kind of problem that could possibly happen to the RV industry,” Bob reflects.

“We’ve had the energy crisis, gasoline shortages, high interest rates, government administrations that haven’t done too well – we’ve had all kinds of issues. No one knows what the future holds; the only thing we have is where we’ve been.”

SUSTAINABILITY PUSH

What the future certainly does hold is a commitment to sustainability, a hot topic for people, businesses and governments the world over in

response to climate change.

Central to RVing traditions are the country’s iconic landscapes, which must be protected for the enjoyment of future generations.

The RV industry has, for example, partnered with local, state, and federal agencies on projects and policies that support public lands and promote responsible visitor practices in the US, and set ambitious sustainability goals.

For Tiffin, sustainability is something that the company is always

pushing to improve upon.

“Last year, we retrofitted all of our manufacturing facilities, that’s over one million square feet, with highly efficient LED lighting,” Leigh reveals.

“We’ve also introduced landfill reduction strategies, and we’ve seen an improvement in our landfill waste by about 25 percent in the last three years. We are always looking to be a great corporate steward and improve the efficiency of our operations for all our stakeholders.”

Equally, Tiffin will embark on a raft of other key annual initiatives over the next 12 months, themed around the preservation, evolution, and growth of the company.

“From my very first day at Tiffin, about a year and a half ago, I said the theme that we’re going to pursue is to preserve, evolve, and grow,” outlines Leigh.

“Preserve the core fabric of the company, what we’re known for, the Bob Tiffin legacy and our customerdriven mindset; evolve in a way that says Tiffin is the industry leader in terms of service, quality, and ease of doing business with; and then grow, because everyone wants to be part of something that’s growing, and our dealer partners want to see the value of the Tiffin franchise enhanced

by additional product offerings and new categories that we may not have participated in previously.”

One of Tiffin’s big initiatives is to define a three-year product roadmap, and to continue diversifying its impressive portfolio of RVs.

Indeed, despite being an industry leader in quality and service for both Class A and Class C motorhomes, there is a big emphasis on new offerings.

“There are exciting opportunities for new offerings in our three-year product roadmap, even in the Class A category,” Leigh shares.

“This year, we also want to become the industry leader in terms of paint quality. We’re already very near the top, but we think that we can continue to improve because paint is

such a huge aesthetic feature for our customers; we have a state of the art paint facility, so we really want to take that to the next level.”

Another huge initiative for Tiffin over the next 18 to 24 months is to achieve a 90 percent 48-hour fulfilment rate on dealer parts orders, and to be 100 percent on-time for local manufacturing and servicing.

The company will also continue to improve its customer experience model and figure out how to redefine the Tiffin Allegro Club so that it can be more inclusive and encompassing of all product categories.

“Last but not least, we’re going to take our enterprise resource planning (ERP) system and really support our sales, parts, and service operations in a way that we never have before,” Leigh concludes.

TIFFIN MOTORHOMES

Tel: 256-356-8661 contact@tiffinmotorhomes.com www.tiffinmotorhomes.com

“WE BELIEVE THAT ALL OUR DIFFERENT CUSTOMERS SHARE A COMMON DREAM OF MAKING LIFELONG MEMORIES, HAVING FUN, EXPLORING THE GREAT OUTDOORS, AND REALLY ENJOYING SOME LEISURE TIME WITH THE PEOPLE THAT THEY LOVE THE MOST”

–

PRESIDENT, TIFFIN MOTORHOMES

TIFFIN MOTORHOMES

Tel: 256-356-8661 contact@tiffinmotorhomes.com www.tiffinmotorhomes.com