Moonbug has joined forces with Taiwan Mobile to bring Taiwanese children and families over 25 of its most popular IPs, including CoComelon and Blippi.
Moonbug Entertainment has announced a new collaboration with telecom company Taiwan Mobile to bring some of its most popular IPs to families across Taiwan.
Recognising the diverse co-learning needs in parenting in Taiwan, Moonbug is set to integrate resources from Taiwan Mobile, including MyVideo, Momokids and the Fubon group’s Momo.com, with comprehensive online and offline resources as it aims to enrich Taiwan’s children’s television landscape with high-quality and educational content.
To provide the local audience with the most diverse content, Moonbug is introducing over 25 well-known IPs, covering nearly 3,500 episodes from various shows. A 24/7 channel on MyVideo, will exclusively feature more than 330 episodes in traditional Chinese and 150 hours of English language and non-dialogue format, with monthly compilation updates.
Momokids will broadcast a 2.5-hour carousel programme every Monday to Friday, featuring popular shows such as CoComelon, Blippi, Little Angel and Morphle. Additionally, there are merchandise items from CoComelon, ranging from the popular Goodnight JJ dolls and interactive bath toys designed to aid children’s learning, such as writing and drawing mats and playing mats
Co-founder and CEO of Moonbug Entertainment, René Rechtman, said: “As a next-generation global children’s entertainment company, Moonbug is committed to providing educational and entertaining content that inspires children of different ages to learn and grow while fostering closer and more joyful relationships between children and parents through co-learning.
“We are honoured to strategically collaborate with Taiwan Mobile and engage in comprehensive partnerships with its OTT platform MyVideo, children’s channel Momokids and eCommerce platform Momo.com. We firmly believe that through the collective strength of these partnerships and a shared commitment to children’s education, we will bring a fresh atmosphere to children’s entertainment in Taiwan, allowing every family to learn together.”
Vice president of New Media of Taiwan Mobile, Daphne Lee, added: “In addition to long-term investment in supporting local original dramas, Taiwan Mobile has recognised the significant influence of children’s audiovisual content on the growth, development and education of future generations.
“This collaboration enables Taiwanese families to fully experience the charm of Moonbug’s audiovisual offerings, and there are more collaborations in IP development, content co-production and live events on the horizon”
