Lancome Idole Now Florale Eau de Parfum

In 2023, the Idôle train towards world renewal reached its zenith. The new fragrance, Idôle Now Florale, inspired by the light of the future, conveys the joyful excitement of women gathering strength and unleashing their energy in an unrestrained collective movement. Idôle Now Florale is a fragrance of women's unity, embodying change.
Opening new facets of modern perfumery, it enriches the classic perfumery palette with new colors and embodies them in a powerful, unbridled scent.
Idôle Now represents a perfect symbiosis of high-quality natural ingredients and science, enabling the creation of bolder and more intense fragrances. Considering the floral accord of the original Idôle, its new version is richer, bolder, and more eco-friendly than ever, thanks to the combination of three iconic ingredients, enhanced by scientific developments.

The sublime rose has a wider olfactory profile than in real life, illuminating all the natural facets of the iconic flower of the House of Lancôme thanks to an innovative ingredient reprofiling process. For the first time for Idôle, the essence is blended with distilled water, creating a tonic note that radiates from the very heart of Idôle Now Florale.

An incredibly natural orchid imprint reveals the surprising powdery scent of the Malaysian orchid through an accord created using headspace technology. Capturing the floral composition of the fragrance in its natural state, as an "olfactory snapshot", this latest technology has allowed perfumers to reproduce it, avoiding the need to collect raw materials or harm the plant. Embodied in a musky-orchid accord, this "snapshot" gives the trail of Idôle Now Florale a touch of warm elegance.

The enhanced vanilla duo consists of vanilla tincture and natural-origin vanillin, made from a reprofiled ingredient: biotechnology gives vanillin a second life, unlocking its potential. The rich and lasting multifaceted vanilla enriches the trail of Idôle Now Florale with an even more seductive and sensual aspect.
The new floral fragrance, Idôle Now Florale, stands out with the juicy freshness of the pear accord, the radiance of classic notes of purity, and the bright woodiness of patchouli. Instantly recognizable, irresistibly powerful, the floral amber-chypre trail is a true olfactory manifesto. A call to conquer the future and start bringing our aspirations to life. Starting now.