How to Build a Brand and Culture That Leaves a Legacy in Your Community
Whether you’re local or national, a strong brand and community means a strong business
Date: ON-DEMAND, just sign in and watch the show! ->
About:
You can’t build a legacy for your solar business without creating a strong brand and leaving a mark in your community. But in the age of outsourced sales teams, seasonal employees, and solar skepticism…how can installers create a company brand and culture that supports employees AND their revenue goals, while also educating and bringing more people into solar?
In this special live broadcast we’ll speak with an installer who has been recognized by national media for their incredible company culture and positive impact in their community. In conversation with Bodhi and Unirac, they’ll share:
How to maintain a strong company culture even in periods of growth or uncertainty
How to make sure customers remember your brand — and pick you for follow-on sales
How to leave your mark in your community that goes beyond your employees or current customers
The event will also include a Q&A where solar installers can ask their burning questions as they plan for Q1 and 2024.
Our Panelists:
Scott Nguyen, CEO of Bodhi
Eric Israelsen, Co-founder & CEO of Summit Solar
Peter Lorenz, CEO of Unirac
Scott Nguyen - Founder of bodhi solar
PhD Physicist accelerating our transformation to a cleaner, more efficient energy economy. I’ve helped spur Austin's 1st low-income solar program, sent robots to explore the oceans, introduced renewable energy technology into Shell’s portfolio, and treasure hunted in the Judean Desert. My current goal is to leverage the power of consumerization and virality of social networks to drive a growth in solar akin to how Facebook achieved 2 billion users in just 15 years.
Peter Lorenz - CEO of Unirac
Peter Lorenz has been the CEO of Unirac Inc., a leading manufacturer of solar mounting solutions, since 2011. With over 20 years of experience in the electric power and renewables industry, he has held leadership roles at Quanta Service (PWR), McKinsey & Co., and Royal Dutch Shell (RDS). In addition to his professional achievements, Peter is a founding board member of Solare Collegiate Charter School, a middle school in South Valley, NM, and he is the immediate past Chairman of the Board of Directors at the Greater Albuquerque Chamber of Commerce. Peter's educational background includes a Bachelor's degree in Business Administration from both Middlesex University (United Kingdom) and FH Reutlingen (Germany), as well as a Master of Business Administration from Harvard Business School.
Eric Israelsen - Co-founder CEO of Summit Energy
Eric is a Cofounder and serves as Chief Empower Officer at Summit Energy, a leading solar provider in the Northeast. With over a decade of sales and leadership experience and over 10 years of experience in the energy industry, Eric brings valuable leadership skills and industry experience to Summit's leadership team. Prior to Summit, Eric helped grow Vivint Solar into a public company, and expand Elite Energy Solutions, a growing energy efficiency and insulation company, into new territories in the mountain west. Eric received his MBA from the Jon M. Huntsman School of Business and graduated cum laude from Utah State University with a Bachelor of Science in Biochemistry and a Bachelor of Arts in Spanish. In his free time, Eric enjoys spending time with family and friends, traveling the world, climbing mountains, exercising, and participating in various other sporting and outdoor activities.
Nico Johnson - Host of suncast podcast
Nico Johnson is a solar veteran with nearly two decades of experience developing solar markets for internationally recognized organizations. He’s had a front-row seat (or front line as he likes to put it) observing and contributing to the Clean Energy Revolution as the world transitions away from fossil fuels. He’s chronicled the journey of more than 500 founders and executives in the industry on his popular podcast, SunCast, which many consider essential listening for the clean energy industry.
🗓️Check Out Our Past Live Broadcasts🗓️
How To Build A Solar Company That Survives
& Thrives Through The Solarcoaster
Building A Legacy Begins With Hiring & Training An A-Team
Date: Available On-Demand - Watch the Replay Now !
About:
Stressed about the constantly changing solar landscape? Worried about hiring — or even over-hiring, or that your team won’t be able to handle the upcoming challenges? In the first installment of a special series, ‘Building a Solar Legacy,’ Bodhi and Unirac will be going deep on the reality of staffing a solar company with special guests from Huston Electric and Affordable Solar Group. We’ll be discussing the unique perspectives of these installers and how they have hired teams that have helped them to transition and scale their companies, allowing them to ride the ups and downs of the solarcoaster.
In this special live broadcast we’ll share:
⚡️ How to source and train talent from outside of the industry
⚡️ How to build a team that flexes to your project volumes
⚡️ What the makeup of a growing solar company actually looks like
This is also the perfect opportunity to bring your own questions to help you build your solar legacy.
Our Panelists:
Scott Nguyen, CEO of Bodhi
Peter Lorenz, CEO of Unirac
Matt Huston, President at Huston Electric
Neil Wenderoth, Sales Manager at Affordable Solar Group
Scott Nguyen - Founder of bodhi solar
PhD Physicist accelerating our transformation to a cleaner, more efficient energy economy. I’ve helped spur Austin's 1st low-income solar program, sent robots to explore the oceans, introduced renewable energy technology into Shell’s portfolio, and treasure hunted in the Judean Desert. My current goal is to leverage the power of consumerization and virality of social networks to drive a growth in solar akin to how Facebook achieved 2 billion users in just 15 years.
Peter Lorenz - CEO of Unirac
Peter Lorenz has been the CEO of Unirac Inc., a leading manufacturer of solar mounting solutions, since 2011. With over 20 years of experience in the electric power and renewables industry, he has held leadership roles at Quanta Service (PWR), McKinsey & Co., and Royal Dutch Shell (RDS). In addition to his professional achievements, Peter is a founding board member of Solare Collegiate Charter School, a middle school in South Valley, NM, and he is the immediate past Chairman of the Board of Directors at the Greater Albuquerque Chamber of Commerce. Peter's educational background includes a Bachelor's degree in Business Administration from both Middlesex University (United Kingdom) and FH Reutlingen (Germany), as well as a Master of Business Administration from Harvard Business School.
Matt Huston - President at Huston Electric
Matt Huston was born and raised in Lafayette, IN. As soon as he could drive Matt started working for the family business, Huston Electric, as a truck driver delivering material to jobsites. Matt graduated from Indiana University-Purdue University (IUPUI) in 2012. He started his career at Huston Electric as a Service Manager in Huston’s Lafayette location. Over the years Matt has built countless relationships and has risen up the ranks to Director of Electrical Services to now President of Huston Electric. Back in 2019, Matt had the foresight to build a solar division for Huston Electric after seeing the opportunity in Indiana with evolving interest in solar. Huston Solar is now a thriving division for Huston Electric with solar solutions for residential, commercial, and industrial markets. Huston Solar has become one of the local solar experts in the region and has helped facilitated training opportunities for union electricians to learn more about solar energy along with informing the community about this everchanging technology.
Neil Wenderoth - Sales Manager at Affordable SOlar`
My career in the solar industry started in 2011 working at Affordable Solar Distribution, which formulated my passion for renewable energy. I have been doing solar ever since and love helping homeowners make the switch from more expensive ‘dirty’ power to more affordable clean electricity!
Nico Johnson - Host of suncast podcast
Nico Johnson is a solar veteran with nearly two decades of experience developing solar markets for internationally recognized organizations. He’s had a front-row seat (or front line as he likes to put it) observing and contributing to the Clean Energy Revolution as the world transitions away from fossil fuels. He’s chronicled the journey of more than 500 founders and executives in the industry on his popular podcast, SunCast, which many consider essential listening for the clean energy industry.