MARKENARTIKEL

The BRAND ARTICLE is the specialist magazine for brand management - published by Markenverband e.V., Berlin. The monthly magazine has been dealing with topics relating to the brand for more than 70 years. Interviews and articles highlight trends in brand management and marketing from different perspectives each month. In addition, there are special editions on key issues such as packaging and brand.
The BRAND ARTICLE reports on companies in a practical and sound manner and presents their brand management strategies and management concepts in portraits and interviews. In addition there are background reports and interviews on trademark law and trade. Guest contributions from research and teaching complete the range of topics.
The fixed divisions "Brand Management", "Trade", "Legal" and "Service" (including reviews, personal details) are supplemented by monthly focus topics, i.a. to markets (e.g., healthcare market), target groups (e.g., children, best agers), market research, or product and brand piracy.
The executive floors and marketing decision makers of the leading branded goods providers in Germany. Media and advertising agencies, commercial enterprises as well as politics and economic institutions.