Shwai shwai or WTF?


I’m italian and I do use my hand a lot while i’m talking.
Inspired by Munari fabulous book “ Supplement To the Italian Dictionary”, the project was exploring the italian hand gestures with the one here in the arab region.
Same same but different, same gesture but opposite meaning.
We designed T-shirts, enameled pins and a fun “SH.WAY SH.WAY” notebook.


Exclusive merchandise of QMA - Qatar Museum Authority.
Designed by Creative Design Studio in QMA. 

Head of design studio: Stella Colaleo.
Designers: Reem El Madad, Esra Sharab, Hissa Zainal