Product Description
Publication Date: March 01, 1994
There's a difference between being an international company--selling globally, having global brands, or having operations in different countries--and being a global enterprise. Few companies leverage their capabilities around the world to create powerful, cohesive organizations. CEO David Whitwam's vision is for Whirlpool to become an integrated, global enterprise. But a CEO can't change a company's mission and mind-set by edict alone. He or she must be able to convince employees throughout the organization that such change is not only possible, but also the best course of action. Employees must want to change their beliefs and behavior. The CEO must then create crossborder processes that force that change to occur.
