Jahdatta beats them all

The COVID-19 pandemic has affected every facet of life and life’s undertakings for the past six or so months, and looks likely to be inflicting continuing disruption for an unforetold period of time.

Nor least among the sectors affected is the entertainment sector.  Performing artistes, sound reinforcement and lighting companies, drinks manufacturers, even the humble peanut vendor that plies her trade at live shows/concerts are feeling the squeeze.

To cushion this impact, entertainers have gravitated to the internet to keep in touch with their fans.  International celebrities, the likes of Oprah Winfrey and Alicia Keys, have made special use of the INSTAGRAM social media platform, WITH LIVE BROADCASTS AND POSTINGS.

In the midst of preparing this article, an audio beep from my Smart Phone prompted a posting by Vincy Mas reflecting ‘Rural Carnival Action’, which had generated six hundred and ninety- two views after four hours.

But locally, none compared to the postings of ‘Jahdatta’, aka Yuggie Farrell, who on June 10th generated one thousand four hundred and seventy- six views in under two minutes with a musical release.

‘Jahdatta’ uses the Hip Hop genre to grab attention, not to mention her sex appeal.  Her strong lyrical content reflecting an X Tempo (calypso) style, delivered with sensual overtones combine to address the common misconception that she, Yuggie Farrell, might be mentally ill.

 THE VINCENTIAN requested an Interview with this ‘Unlikely Talent,’ but has had no response up to Press Time. (CD)