NBCU Beefs Up Olympics And Paralympics Media Partnership With Twitter

NBCUniversal on Wednesday said it has created “a larger and more expansive partnership with Twitter to amplify NBCU’s coverage of the upcoming Olympic and Paralympic Games Paris 2024.”

This expanded partnership, NBCU said, “demonstrates the value of big media and big tech aligning to super-serve audiences the content they love and want, while providing incremental reach and scale for advertisers.”

Twitter will announce this broader agreement at its Newfront presentation today.

Joe Varvara, Twitter’s global head of partnerships, said: “For the first time since 2018, the Olympic and Paralympic Games will return to their true glory in 2024, with full stadiums and the world’s greatest athletes competing against the backdrop of one of the most beautiful cities in the world, Paris, where the modern Olympic Games were conceived 130 years ago. Together with NBCUniversal, we’re excited to bring you new opportunities to align with the Paris 2024 Olympic and Paralympic Games next summer.”

NBCU said this new, expanded partnerships with Twitter will build upon details that were in place for Tokyo 2020 Olympic and Paralympic Games.

Twitter and Paris 2024 Partnership Highlights:

• Pre-Games Countdown Coverage: Beginning in February 2024 and counting down until the Olympic Games Opening Ceremony on July 26, 2024, Twitter will feature NBCU’s pre-Games coverage including Olympic-related competition highlights, key U.S. Olympic Team Trials moments, and a “Paris 25-Day Countdown” featuring daily athlete or event clips leading into the Opening Ceremony.
• In-Game Highlights: Throughout the Olympic and Paralympic Games, NBC Olympics will feature many of the most memorable and engaging moments and key highlights on its Twitter handle and in Spanish on the Telemundo Sports Twitter account. Highlights will include medal-winning moments as well as those from the Opening and Closing Ceremonies.
• Exclusive Twitter Live Show: NBC Olympics will produce and publish a daily live show on Twitter. This original content will feature Olympic coverage highlights, athlete interviews and happenings in and around the host city and will include interactive engagements to drive conversation among fans.
• All content will live on the @NBCOlympics handle.