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ALP Training Course Guide Day/Level 1 Topics Learning Objectives Teaching Method Assessment Tool Time Duration (min) Trainees to familiarize Bing Ads Undestand purpose of judging Identify user's intent Categorize level of intent Relate query's intent to Landing page intent(ISAQ) Describe satisfaction level of ALP comparing to query's intent. Assess landing page intent. PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool N/A N/A Quiz (Identification) 10 items Quiz (Identification) 10 items Quiz (Identification) 10 items 5 10 45 60 60 Summative Test (Bing Ads Project Overview) 50 Items 60 Bing Ads Introduction 1.1 1.2 1.3 1.4 1.5 Bing Ads Project overview Description of Ad landing page task judging Possible User Intents Likelihood of Intents Landing Page Relationship to possible user intents Intent, Scope, Authority, Quality Satisfication Levels: Strongly, moderately, weakly, Poorly 1.6 2 Labelling Scales 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 3 4 Perfect Ratings Excellent Ratings Good Ratings Fair Ratings Bad Ratings Very Bad Ratings No Judgment: PDNL No Judgment: Foreign No Judgment: Login Adult Query/ Ad is Adult Checkboxes Describe Perfect ratings keypoints Describe Excellent ratings keypoints Describe Good ratings keypoints Describe Fair ratings keypoints Describe Bad ratings keypoints Describe Very Bad ratings keypoints Identify PDNL sites keypoints Identify Foreign sites keypoints Identify Login sites keypoints Classify Adult Query/Ad keypoints PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool Quiz (Fill in the blanks and True or False) 10 tems Quiz (Fill in the blanks and True or False) 10 tems Quiz (Fill in the blanks and True or False) 10 tems Quiz (Fill in the blanks and True or False) 10 tems Quiz (Fill in the blanks and True or False) 10 tems Quiz (Fill in the blanks and True or False) 10 tems Quiz (Enumeration/Fill in the blanks) 10 items Quiz (Identification) items Quiz (Identification) items Quiz (Identification) items Summative Test (Labelling Scales) 50 Itemsd 30 30 30 30 30 30 15 10 10 10 60 PPT slides/LW Platform Tool Quiz (Identification and Fill in the blanks) 10 items 35 PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool Quiz (Identification and Fill in the blanks) 10 items Quiz (Identification and Fill in the blanks) 10 items Quiz (Identification and Fill in the blanks) 10 items 35 35 30 PPT slides/LW Platform Tool Quiz (Identification and Fill in the blanks) 10 items 30 PPT slides/LW Platform Tool Quiz (Identification and Fill in the blanks) 10 items 30 Ads Specific Relationships 3.1 Competitive or Similar products/Services 3.2 3.3 3.4 Complementary products/Services Navigational Queries Complementary Transactional intents for Informational Queries 3.5 Local Vendors 3.6 Promotional Pages Compare competitive/similar products or services for both Query and LP Identify complementary products/services Recognize navigational queries Relate complementary transactional intents for both QY and LP intents. Differentiate between local and online vendor relating to query's intent Differentiate between and online vendor relating to query's intent 3.7 Location Identify and compare location specified in query vs. LP PPT slides/LW Platform Tool Quiz (Identification and Fill in the blanks) 10 items Summative Test (Ads specific relationships) 50 Items 30 60 Identify Shopping Aggregators sites Identify Search Aggregators/SERP like pages sites Identify SERP sites Identify Job Aggregators sites Identify Ad Aggregators sites Recognize Misspellings, Punctuation, Capitalization and Advance Search Operators Recognize URL Queries Recognize Location-specific queries Recognize Personal Names Recognize Commerce Queries PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool Quiz (Identification and Fill in the blanks) 10 items Quiz (Identification and Fill in the blanks) 10 items Quiz (Identification and Fill in the blanks) 10 items Quiz (Identification and Fill in the blanks) 10 items Quiz (Identification and Fill in the blanks) 10 items Quiz (True or False) 10 Items 20 20 20 20 20 20 PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool PPT slides/LW Platform Tool Quiz (True or False) 10 Items Quiz (True or False) 10 Items Quiz (True or False) 10 Items Quiz (True or False) 10 Items Summative Test (Aggregator Sites and Query Considerations) 50 Items 20 20 20 20 60 Aggregator Sites/Query Considerations 4.1 4.2 4.2.1 4.3 4.4 4.5 4.6 4.7 4.8 4.9 Shopping Aggregators Search Aggregators/SERP like pages SERP Job Aggregators Ad Aggregators Misspellings, Punctuation, Capitalization and Advance Search Operators URL Queries Location-specific queries Personal Names Commerce Queries 5 6 Landing Page Considerations 5.1 Splash Pages and Entry Pages 5.2 5.3 Login Pages Spam, Phishing sites and Parked Domains 5.4 Personally Identifying Information PII 5.6 5.7 5.8 5.9 Freshness Market Intro demonstration of supplemetary material (workflow) Practice Demo using workflow Identify sphlash pages and Entry pages. Know treatment for LP with splash and entry pages Familiarize types of landing page rated as "Login" pages Identify landing pages that are spam, phishing sites and Parked domains. Recognize personal information that LPs are asking for and determine which appropriate rating should be labeled. Identify fresh intent for queries Know treatment for different landing page market. Understand correct workflow in judging task Apply and demonstrate use of workflow in judging LP PPT slides/LW Platform Tool Quiz (Identification and Fill in the blanks) 10 items 20 PPT slides/LW Platform Tool PPT slides/LW Platform Tool Quiz (Identification and Fill in the blanks) 10 items Quiz (Identification and Fill in the blanks) 10 items 20 20 PPT slides/LW Platform Tool Quiz (True or False) 10 Items 20 PPT slides/LW Platform Tool PPT slides/LW Platform Tool A/V presentation A/V presentation Quiz (Identification) 10 Items N/A N/A N/A 20 20 15 20 LW Platform Tool Practice set (30 items) 40 Classroom Discussion Q and A 60 LW Platform Tool Practice set (30 items) 40 Classroom Discussion Q and A 60 LW Platform Tool Practice set (30 items) 30 Classroom Discussion Q and A 55 LW Platform Tool Practice Set (50 items) 30 UHRS Sandbox hits (145) 120 UHRS Sandbox hits (145) 120 Q and A 60 OneForma (15 Items) and UHRS Items Set (50 Items) 2 Timed-practice sets (30 items each) 60 40 Hands-on Practice//Demo 6.1 Practice set (Perfect vs. Excellent vs. Good Rating) 6.2 Demo Discussion 6.3 Practice set (Fair vs. Bad vs. Very Bad) 6.4 Demo Discussion 6.5 Practice Set (No Judgment ratings) 6.6 Demo Discussion Distinguish Borderline Ratings (Perfect vs. Excellent vs. Good) Demonstrate thought process in task judging Perfect, Excellent and Good examples. Distinguish Borderline Ratings (Fair vs. Bad vs. Very Bad) Demonstrate thought process in task judging f Fair, Bad and Very Bad examples Distinguish Borderline Ratings (No Judgment ratings) Demonstrate thought process in task judging No judgment ratings Evaluation 7 Lifewood Certification Assess judges' level of understanding concepts of ALP judgments 8 UHRS Sandbox Access 9 UHRS Sandbox Access 10 Demo Session Practice on how to use and UHRS tool navigate around UHRS Application of knowledge in task judging LP. Practice on how to use and UHRS tool navigate around UHRS Application of knowledge in task judging LP. Discuss and align understanding of concepts and correct process of Classroom Discussion judging. Preparation for final qualification for Live production 11 12 Qualification (OneForma Certification and Question Banks) Demo Session and Sprint Test Evaluate judges' performance Rate speed and quality capacity of judges. for Live production UHRS/Oneforma Tool Preparation Classroom Discussion LW Platform Tool Prepared by: Sharwin F. Calimlim Date: October 29, 2019