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The Copy Book Paperback – June 1, 2000

4.4 4.4 out of 5 stars 13 ratings
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The copywriting bible of the advertising industry. The world's best copywriters explain some of the most famous advertising campaigns ever produced.
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Previous page
  1. Print length
    176 pages
  2. Language
    English
  3. Publisher
    RotoVision
  4. Publication date
    June 1, 2000
  5. Dimensions
    10.63 x 0.51 x 14.17 inches
  6. ISBN-10
    2880465931
  7. ISBN-13
    978-2880465933
  8. See all details
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Product details

  • Publisher ‏ : ‎ RotoVision; Revised Ed edition (June 1, 2000)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 176 pages
  • ISBN-10 ‏ : ‎ 2880465931
  • ISBN-13 ‏ : ‎ 978-2880465933
  • Item Weight ‏ : ‎ 3.02 pounds
  • Dimensions ‏ : ‎ 10.63 x 0.51 x 14.17 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 13 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
13 global ratings

Top reviews from the United States

NJL
5.0 out of 5 stars Must Read for Copywriters
Reviewed in the United States on July 6, 2016
Verified Purchase
One of the best books about copywriting and ad creation EVER! I read it once a year if only to tell myself my method for writing ads is not "that" crazy.
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Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in the United States on October 18, 2016
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Fantastic book!!
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Smivey
4.0 out of 5 stars Copwriter's Beware
Reviewed in the United States on January 19, 2002
While this is a very good book, you may be interested to know that it's merely a paperback version of the original book originally published in 1995. The trick here is the new paperback version doesn't contain any new material, yet it has a different title. The original book was titled "The Copy Book." If you already own this book, don't buy "The Copywriter's Bible." Same book, different name. I found out the hard way.
41 people found this helpful
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James Sadler
5.0 out of 5 stars Wow! Great to look at and a fantastic source of ideas
Reviewed in the United States on December 29, 2003
Wow! There are over 200 ads in this book and I could spend hours just cruising through each of them. But this is more than just a book with top advertising pictured in it. It is also a primer on idea generation, perfect for anyone writing ad copy and feeling blocked.
The writers in this book are some of the industry's best and each has their own stand alone section that discusses their approach to the art and science of copywriting. They are essentially asked "How do you write your copy?", and then turned loose to answer. Amazingly, each seems to come up with a different answer and approach to their craft.
The book also appears under the the title "The Copywriter's Bible," but either edition is equally great. Different cover, same great content.
4 people found this helpful
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Tom Ahern
5.0 out of 5 stars Instant Payback from Expert Advice
Reviewed in the United States on August 11, 2001
With "how to" books, I have a relevancy quiz: Does the book quickly tell me something new worth knowing, as I flip through its pages? This book did. So I bought it and put it aside without a second look. Recently I was struggling with a major ad campaign. I pulled this book off the shelf and began reading the plain, direct, revealing advice that each of these hugely talented and amazingly humble copywriting stars offers. And presto: I found my way again. I began writing above my level, too. I can't recommend the book enough, but you have to read it: it is not a coffee-table book, despite its looks.
16 people found this helpful
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chucknuflux
5.0 out of 5 stars A Beautiful Volume
Reviewed in the United States on April 16, 2001
The writer's in this book are excellent. That may go without saying. But what really makes this book stand out is how each writer is liberated their own section of the book. It's amazing, that asked the same question: "How do you write your copy", each came up with a completely different answer. Ed McCabe's writing is especially insightful. It makes me wonder if people with this much talent should have graduated already...to making movies. The book was published by a British Art Directors group, so feel reassured, people of copy, people of art appreciate your laboured yet witty long copy ads.
6 people found this helpful
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Matt MacDonald
5.0 out of 5 stars Book gave me paper cuts.
Reviewed in the United States on June 9, 2003
Brutal! I opened the book and cut my fragile fingers. Now they sting. How can I write copy with gravely injured fingers? I'd pay for tips on that!
3 people found this helpful
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Miguel Gonzalez
5.0 out of 5 stars Jump on the wagon ...
Reviewed in the United States on June 13, 2001
Yeah ... I'll jump on this wagon. It's a great book. And it's already done wonders for my daily idea-generation duties. Get it.
4 people found this helpful
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Top reviews from other countries

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Paul Kitcatt
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on November 16, 2017
Verified Purchase
It's a classic. Buy it, read it, learn.
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Magdalene Elmecker
5.0 out of 5 stars Heißt nicht umsonst Bibel. Ein Must-Have für jeden Texter.
Reviewed in Germany on July 11, 2009
Verified Purchase
Meine Copywriter's Bibel ist vielfach gelesen, abgewetzt, verborgt gewesen, angestrichen, mit Notizen erwartet, viel herumgekommen und heiß geliebt. Für mich eines der Standardwerke für jeden Texter. Auch wenn die Bibel schon ewig am Markt ist ... die "andere" Bibel ist es schon seit 2000 Jahren. Und dennoch hat sie noch Gültigkeit. Dieses Buch genauso.
One person found this helpful
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