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Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners Paperback – November 8, 2019

by Gill Andrews (Author)
4.7 4.7 out of 5 stars 188 ratings
See all formats and editions
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Take a shortcut to making your website work

Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books?

"Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website today to get more clients and sales.

It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory.

Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips.

Among other things, you’ll learn:

  • How to spot (and fix) vague and self-centered copy
  • How to sound trustworthy even without testimonials
  • How to structure your homepage to make your message clear
  • Why you should delete your Testimonials and FAQ pages
  • Where to place call-to-action buttons to get more people to click
  • What design mistakes get in the way of your message
Who is this book for?
This book is NOT for you if:
  • You sell products, not services. The tips in this book are for the service provider websites: freelancers, consultancies, agencies, contractors, etc.
  • Your website is already attracting a decent amount of leads. The only way to improve a website that's already working to some extend is to have it properly audited by a professional.
This book IS for you if you're:
  • A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message.
  • A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers.
  • A web designer who wants to design not only pretty websites but also websites that convert.
  • A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert.
Previous page
  1. Print length
    199 pages
  2. Language
    English
  3. Publication date
    November 8, 2019
  4. Dimensions
    6 x 0.45 x 9 inches
  5. ISBN-10
    1706664680
  6. ISBN-13
    978-1706664680
  7. See all details
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Editorial Reviews

About the Author

Gill Andrews is a copywriter and web consultant who helps small and medium business owners turn their underperforming websites into slick lead-generating machines. When she's not busy reviewing websites and writing copy, she blogs on her own website Gillandrews.com about the problems she uncovers during her work with clients.

Product details

  • Publisher ‏ : ‎ Independently published (November 8, 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 199 pages
  • ISBN-10 ‏ : ‎ 1706664680
  • ISBN-13 ‏ : ‎ 978-1706664680
  • Item Weight ‏ : ‎ 11.2 ounces
  • Dimensions ‏ : ‎ 6 x 0.45 x 9 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 188 ratings

About the author

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Gill Andrews

Gill Andrews

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Full content visible, double tap to read brief content.

Gill Andrews is a copywriter and web consultant who helps small and medium business owners turn their underperforming websites into slick lead-generating machines.

When she’s not busy reviewing websites and writing copy, she blogs on her own website Gillandrews.com about the problems she uncovers during her work with clients.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
188 global ratings
Easily Digestible Quick Tips
5 Stars
Easily Digestible Quick Tips
It was a no-brainer for me to buy Gill's book, having followed her posts and read her email messages for some time. Not only does she present great tips in her book, but I especially like that I don't have to wade through verbose chapters in an effort to find something I.can.use.right.now. One can jump around to whatever topic is of immediate interest, each tip being very concisely presented. All of this at a right price point, too.
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Top reviews from the United States

Taher Abdel-Hameed
5.0 out of 5 stars One of the most useful and actionable books in a bite-size tweaks
Reviewed in the United States on May 26, 2022
Verified Purchase
I loved this book. It's a quick read, short chapters that have a practical advice with no fluff or buzz words. The author made a great effort to compress a lot of experience in such hany guide.

I recommend this book to marketers and business owners to improve their websites to their next level.

Side note, as the chapters are short and usually separated advice, so I read this whole book in my short waiting times (dead small times)! Imagine In 5 min or less you read a complete advice to implement on your website.

The main disadvantage from my view is the topics are not in specific category order, I wished to see the 1st 20 tips is in copywriting. The 2nd 30 tips in design ...etc. by that readers can find and fix related issues quickly. However, currently the book has an index of the topics at the end.

Thanks Gill for writing such beneficial book.
2 people found this helpful
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Alejandra
5.0 out of 5 stars Priceless
Reviewed in the United States on April 12, 2023
Verified Purchase
I had been following Gill's on-point advice for a while when I purchased her book. That was January 2022 and now it is April of 2023 and I find myself going to the book like one would go to a trusted advisor. Do yourself a favor and get it. It is easy to read, actionable, and no-nonsense. It is a wonderful guide to have and consult when needed. Also, go to her website, subscribe to her newsletter. Everything is valuable. Plus, she's funny. Very. You won't regret it.
2 people found this helpful
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Samuel
5.0 out of 5 stars Great stuff
Reviewed in the United States on January 30, 2023
Verified Purchase
Really impressed.

As a journalist who has been studying a lot of materials around web optimized content and writing for roughly a decade, I’m super impressed with the quality of work Andrew Gills packed in this easy to read handy book. She wrote with clarity, gave practical tips and provided useful examples to drive things home. Great value.

She delivered 100%.
One person found this helpful
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Lupita
5.0 out of 5 stars Easy to digest actionable advice
Reviewed in the United States on December 20, 2019
Verified Purchase
There is no other book available like this one, at least to my knowledge and I read a lot. It actually teaches you how to write web copy. NOT sales pages and direct sales tactics repackaged for the web.

Don't get me wrong; new copywriters need to learn from direct mail. It has its place. But it can be hard to bridge the gap between the smarmy direct sales pages and the sleek web copy found on sites like Apple or Hubspot or Basecamp. And this book teaches you how!

I will say there were some minor issues. For instance, there was a page where two examples seem to have been mixed up in the editing process and they were each placed under the wrong explainer. But really that's just a nitpicking thing.

Its full of actionable advice so you can make improvements right away. And it's a quick read. I read the whole thing in just a few hours. Despite the quick read time, I have tons of notes and highlights. I got a LOT out of this book.
2 people found this helpful
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Arun K. Das
5.0 out of 5 stars This book is GOLD
Reviewed in the United States on March 28, 2024
Verified Purchase
This book is actually worth $100, $1,000 … or even more.

If you’re a small-business owner, creative entrepreneur, or other service provider … or even a relatively new web designer (like I am)… you need to read this book.

So. Many. Actionable. Nuggets.

Yes, I already knew a bunch of this information but I didn’t necessarily know the “why” of it. And I also learned a lot of new things.

I’m relaunching my website and I know it will be so much stronger because of this book. And so will the websites of my clients.
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Another Amazon Customer
5.0 out of 5 stars You need this book!
Reviewed in the United States on December 10, 2019
Verified Purchase
If you have a small online business, you need this book! Since venturing to launch my own e-commerce website, I've read many books that claim to have "secrets" to make a site rank and convert.
Most of them are full of fluff, want to sell you online courses to reveal "the real insights" or assume that you have different I.T, marketing departments, and web developers to help you implement changes (along with a large budget)

This book stands alone in that it gives you concise, actionable steps that you can take as a self-employed, small business owner who is trying to fill all the roles.

Optimizing a website for conversion takes a lot of work. And a lot of self-employed website owners see the process as an insurmountable task. The author recognizes this and breaks down the most common mistakes people make into micro chapters and gives detailed steps on how to fix or avoid these pitfalls.

Implementing these changes will take some time. But now I have a clear roadmap to follow.
3 people found this helpful
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Jennifer Dawn B. Rhodes
5.0 out of 5 stars Restructuring my Site Based on The Advice Found in This Book!
Reviewed in the United States on September 1, 2020
Verified Purchase
This book is full of sound, actionable advice. My site had been getting very little conversions (emails through my site) until I started talking more about the benefits of working for me, instead of just about me and my services. After I made that change, I got three emails from creditable, prospective customers. Now I've decided to go through my entire site and restructure it based on the rest of her advice. I'm also using Gill's advice for all my clients' websites and have decided to recommend the book for each new customer to use when creating their content. It's one of the most valuable, useful books I have ever purchased and I'd love to see more books written by her.
2 people found this helpful
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Jacqueline Masek
5.0 out of 5 stars The best usability book
Reviewed in the United States on September 6, 2021
Verified Purchase
Gill is the literal goddess of website copy. Her book is the best collection of what every website needs, how it should appear on the page, and what content it should hold for the best usability. I read it in one afternoon. Yet it’s deep enough for a college semester of learning.
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Top reviews from other countries

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Ariadne
5.0 out of 5 stars clever & smart: copywriting & webdesign tips your customers will love
Reviewed in Germany on October 29, 2021
Verified Purchase
it's a small and manageable book - and it is stuffed with nuggets.

Gill Andrews walks her talk: the tips in her book are concise and to the point, teaching you on the go what to do and how to do it.

The clear layout of the book structure and the neat, often humorous tone of her copy make it easy to incorporate "your lessons" while having fun doing so.

Ideal for beginners and/or business owners suffering from writer's block - putting these easy tips into action will take them a long way
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Agarwal A.
5.0 out of 5 stars Amazing book
Reviewed in India on September 7, 2021
Verified Purchase
Amazing book. It was Eureka moment for me when I read the book. Honestly,my thought process has completely changed after reading this book. I am redesigning my website as per this Gill' principles.
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claveline
5.0 out of 5 stars Clair, concis, efficace
Reviewed in France on September 6, 2021
Verified Purchase
Indiscutablement un des meilleurs ouvrages sur la conception de contenus de sites web. Les démonstrations sont éclairantes et les conseils absolument pertinents. L'ensemble distille une philosophie gagnante que l'on pourra aussi décliner sur les pages de blog, landing pages ou newsletters. Merci, Gill !
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Jonathan Kampen
5.0 out of 5 stars No filler. No fluff. Just 100 concise, practical tips to improve the effectiveness of your website.
Reviewed in Canada on July 30, 2020
Verified Purchase
Gill explains her reasoning behind every tip and provides clear steps you can follow to implement each of the improvements on your own site. She also discusses unique contexts that may allow for exceptions to certain rules. At the end of the day, you'll be able to decide with confidence whether or not a specific change should be made to your website.

Each of the 100 tips is categorized into one or two of the following categories: Blogging, Copywriting, Web Design, Strategy, and User Experience. I personally purchased the book for the Copywriting tips, but I have found every tip to be incredibly insightful. I will be re-reading this book and keeping it by my desk for reference until I have the content memorized!
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Jonathan Kampen
5.0 out of 5 stars No filler. No fluff. Just 100 concise, practical tips to improve the effectiveness of your website.
Reviewed in Canada on July 30, 2020
Gill explains her reasoning behind every tip and provides clear steps you can follow to implement each of the improvements on your own site. She also discusses unique contexts that may allow for exceptions to certain rules. At the end of the day, you'll be able to decide with confidence whether or not a specific change should be made to your website.

Each of the 100 tips is categorized into one or two of the following categories: Blogging, Copywriting, Web Design, Strategy, and User Experience. I personally purchased the book for the Copywriting tips, but I have found every tip to be incredibly insightful. I will be re-reading this book and keeping it by my desk for reference until I have the content memorized!
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Ganixar
5.0 out of 5 stars This amazing jewel has already earned a privileged position in my library
Reviewed in Spain on November 13, 2020
Verified Purchase
I'll start by saying that I find two categories within good books:

1. Those who have a few big concepts and develop them in 300-400 pages with lots of text.

2. Those that in less than 200 pages, and with an impeccable visual experience, allow you to apply and develop more ideas than a thematic encyclopedia. This is the case of Gill's book

Essential if you want your business to have a website that really works 👌🏻
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