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What It Is

A mission statement for Infiniti wrapped in a gorgeous coupe envelope with a mega price tag. Cue the thunder, lightning, and Beethoven’s “Ode to Joy.”

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Why It Matters

Infiniti needs more customers, and potential buyers need to understand what, aside from confusing alphanumeric names, defines this luxury brand. This car will be a lavish showcase of design and performance.

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Platform

A new rear- and four-wheel-drive architecture to be shared with the brand’s other upcoming range topper, a sedan that will take on big Euro autobahn queens such as the BMW 7-series and Mercedes-Benz S-class.

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Powertrain

Infiniti prez Johan de Nysschen, who clearly has lofty ambitions, says the brand has abandoned V-8s for future products. Conveniently, the 2009 Essence concept that inspired this flagship was said to be powered by a hybrid system featuring a twin-turbo six, and we’ve been told to expect the next-generation Nissan GT-R to be thus hybridized. Figure on a similar drivetrain powering this coupe, with output possibly exceeding 600 horsepower.

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Competition

Bentley Continental GT, BMW M6, Mercedes-Benz S-class coupe, Nissan GT-R, Porsche 911 Turbo.

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What Might Go Wrong

It needs to look like the achingly beautiful Essence concept, but it might not. Also, is the world ready for a six-figure Infiniti? Whatever happened to kicking BMW in the 3-series, where it actually hurts?

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Estimated Arrival and Price

The earliest we’ll see this new coupe is in 2018. Prices should start at about $150,000. No, that is not a typo.

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NICHOLAS WALLACE, AARON ROBINSON, MARC URBANO, THE MANUFACTURER