Review: Sukha Amsterdam

Let’s start with an overview.
Pretty, peaceful, and pure sums up this all-white flagship, where the clothing, jewelry, and homewares all come with impeccable eco-credentials. It’s not about seasonal dictates, but objects that bring sukha (Sanskrit for the "joy of life") into your world, be it beautiful indoor hammocks, that perfect cozy sweater, or the uplifting poetry adorning the walls.

Excellent! What can we find here, or what should we look for?
Slow fashion is Sukha’s mantra, with the in-house label turning out timeless handwoven Indian scarves, or cotton shirts with a twist made by Fairtrade groups in Nepal. Likeminded designers contribute everything from utilitarian separates to soy candles and hand-stitched desert boots.

If money’s no object, what goes in the cart?
Vivid Indian patchwork blankets and ultra-comforting woollen cardigans nail the all-natural, pampering vibe—and the latter also make wonderful wrap-around blankets on long flights.

And … what if we’re on a strict budget?
Postcard sets by Dutch fashion illustrator Petra Lunenberg, whose clients include Elle magazine and Viktor & Rolf, feature beguiling line drawings of women, from masked enigmas to runway-ready stylistas.

Who else shops here?
Mothers, daughters and grandmothers with a taste for Scandinavian simplicity, or those looking for a truly zen escape from the crowds.

Any secret tips, or “don’t go home without” purchases?
Impeccably crafted, wearable clothes that you’ll keep for a lifetime, and which won’t cause you shivers when you think about their origins.