The timeless appeal of brand Madhuri Dixit

Bajaj has released two ad films for pan India Fans and Air Coolers.

The fans ad film follows the story of a hula hoop teacher mentoring a group of young children. After the session concludes, one child displays exceptional determination and continues practicing, driven by her unwavering spirit. Moved by her dedication, the teacher increases the speed of the BAJAJ fan, to enable her determination to surpass her limits. The film ends with a voice over that summarises the message of the film: “To outshine your best, you need relentless determination. And to empower your journey, Bajaj Fans are built tough. Its uniquely engineered Super5Tuff technology is built to keep going. Bajaj, Built For Life.” The new range of BAJAJ fans are not just stylish, but also energy efficient and are backed by tough built of the product which gives long-lasting air comfort.

The air coolers ad film captures a poignant moment between two social media influencers filming an aerial yoga sequence, where one concludes what seems like a challenging session. After the session, one influencer pauses to check the shot, while the other continues to practice, pushes herself, symbolizing her tough resolve. He appreciates her extraordinary efforts and increases the speed of BAJAJ air cooler to support her in her pursuit. BAJAJ’s air coolers fit seamlessly in the life of the consumer mirroring the tough resolve.

Devika Sachdev – Head of Advertising & Brand Management, Bajaj Electricals Limited, commented: "The BAJAJ campaigns aim to inspire and empower consumers, reflecting our belief in their potential to achieve anything their set their minds to. Through this ad film, we celebrate the spirit of determination and showcase how BAJAJ products stand by our customers, no matter the challenge. With our latest launches, we also wanted to connect with our audiences on a whole new level. That's why we've launched this campaign that represents the resilience of discerning modern audience and helps us speak directly to them.”

Ashish Chakravarty, Executive Director & India Head of Creative, McCann Worldgroup, added, "In today's fast-paced world, individuals are relentlessly pursuing excellence in all facets of life. The campaign's concept aims to embody the brand's commitment to empowering individuals in their pursuit of progress. This BAJAJ films offer a youthful and invigorating perspective on this ethos."

Navratna Oil has joined hands with Kapil Sharma for its new campaign this summer.

Conceptualised by Wondrlab, a martech network, the series involves Kapil offering a solution in his signature style as Sumona Chakravarti, Kiku Sharda and Gaurav Gera deal with problems caused by everyday chaos. The multimedia campaign spans across TV, Social, Print, WhatsApp, Performance & Influencer Marketing and more.

Talking about the films, Kaushik Vedula, AVP – Marketing, of Emami Ltd. said, “This year we wanted to break the mould. As a market leader in this segment, we have always had brave campaigns that redefine benchmarks. With the growing market, and brands finding new ways to be relevant, we decided to take the plunge into the wild. For a mass brand like Navratna, taking a step towards branded content opens up new avenues to reach and connect with our target audience. I am truly excited for this campaign and confident that it will significantly enhance our market presence.”

Amit Akali, the CCO and co-founder of Wondrlab, added, “The idea for the campaign came from Navratna’s history of entertaining the viewers with their ads. So, we decided to go all out. And who better than India’s Comedy Superstar to headline the campaign? We even got Kapil’s writers on board and worked with them to make sure the essence of Kapil Sharma shines through. And the result was better than we imagined. Of course, the credit goes to Kapil, Kiku, Sumona and Gaurav too for bringing alive the characters with their charm and improvisations on set.”

Talking about the creation process, Gauri Gokarn, Content Director added, “It was a fun project to work on, writing branded content, coming up with digital ideas surrounding it and collaborating with the actors. Safe to say, it is one of the most ambitious projects we have taken on, and we’re excited and eagerly waiting to see the audience’s response to this one-of-a-kind campaign.”

Parag Milk Foods has invited proposals for its media planning and buying account, as per media reports.

This account will be worth close to Rs 140 crore, a report said.

The maker of dairy-based products has posted a 269 per cent rise in consolidated profit after tax, according to reports publised in the last quarter.

Pallavi Chakravarti, Founder and CCO of Fundamental, Raj Kamble, Founder & CCO of Famous Innovations and Mayuri Nikumbh, Head of Design at Conran Design, join as Jury Chair for Diversity, Equality and Inclusion category, Out of Home and Ambient category, and Design Category respectively, at The Abby Awards 2024 powered by One Show.

Pallavi Chakravarti, Founder and CCO of Fundamental has been appointed Jury Chair of Abby Awards 2024 powered by One Show in the Diversity, Equality and Inclusion category. 

Raj Kamble, Founder & CCO of Famous Innovations has been appointed Jury Chair of Abby Awards 2024 powered by One Show in the Out of Home and Ambient category.

Mayuri Nikumbh, Head of Design at Conran Design has been appointed Jury Chair of Abby Awards 2024 powered by One Show in the Design Category.

The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024.

Palmolive, the personal care brand from Colgate-Palmolive India, has announced the launch of its first-ever mega campaign. 

"Palmolive is a strategic & integral part of Colgate-Palmolive. We are the pioneers of the body wash category in India and it is important for us to reinforce in the consumer’s mind Palmolive’s natural, aromatic bathing experience. To do this, we felt there is a need to address the reality of our consumer’s life. Our target audience is always on-the-go, always rushed, always ON. Her busy daily routine offers her no moment to pause —however, indulging in the simple pleasure of a sensorial Palmolive shower can be just that! Through this campaign, we encourage our consumers to take a moment to slow down and savour the feeling, every day.” says Swati Rao Jeyakumar, Director - Oral Beauty & Personal Care Marketing at Colgate-Palmolive. 

She adds, “Our body washes are curated with rich aromas that truly deliver superior and sensorial shower moments. We aim to position Palmolive as a premium, natural brand that offers an elevated bathing experience."

Juneston Mathana, Executive Creative Director at WPP@CP, commented, “If the brand has taken a stance to move beyond only functional benefits and redefine the category, then it’s only natural for the communication to do the same. The idea of a floating bathtub gently drifting above the hustle and bustle of the city didn’t just sound refreshing, but also exciting. It’s an image that will forever be inviting, like the magic carpet ride. And bringing this beautiful vision to life was the masterful Sachin Kotre and his team from Lensflare Films.”

Mars Wrigley India's fruity bubblegum brand Boomer has launched Boomer Jelly on Top.

To promote it, Boomer will unveil a TVC featuring pacer Jasprit Bumrah. The TVC will further the brand promoise of "Har Pal Fun Kar".

“The TVC conceptualised by DDB Tribal, ingeniously captures the essence of Boomer Jelly on Top, highlighting the wobbling effect of the jelly as it blends seamlessly with the soft gum. Viewers witness Indian cricket star Jasprit Bumrah turning a challenging situation into a moment of joy by leveraging the playful nature of Boomer Jelly on Top,” stated a press reelase.

Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, expressed his excitement about the new launch, stating, “Since its launch 30 years ago, BOOMER has become synonymous with Bubblegum and Fun. BOOMER®️ Jelly on Top is testimony of the same. This exciting new offering brings together the best of both worlds in a distinctive offering. We are leveraging this distinctive innovation to widen the price pack architecture of the bubblegum market to Rs 2/-. The launch will be supported by a multimedia campaign featuring none other than Boom Boom (Jasprit) Bumrah.”

Iraj Fraz, Creative Head, DDB Tribal said, “Our favourite, Boomer is out in a Jelly Bubblegum avatar that’s sure to make everyone say ‘yes’ to fun. In this edition of the brand’s ‘Har Pal Fun Kar’ campaign, we find Boom-Boom-Bumrah, Boomer’s endorser-in-chief on a gully cricket pitch, tricking the opponent just as he’s known to outsmart the world’s best batters.”

The films are available in 8 languages including Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu & Assamese which will be aired on TV. The film will also be available on digital platforms. 

The skies are changing. This new India is influencing a brave new world, confidently and assertively. Brimming with youthful energy and an inimitable desire to succeed, this new India is showing the world how it’s done. 

Humming a new tune and scaling new peaks, we are at the threshold of self-confidence and ambition never seen before. We can create magic from the mundane, abundance from emptiness. We seek new horizons, new frontiers and vast new worlds. We are a new, young collective, and we have found a bold new voice that carries everyone along. A voice that can reach far and wide; a voice that can open up the skies and change it forever.

A bold new campaign for Brand Campa captures this very emotion, and re-introduces a much-loved brand to a new India. In flavours that match the diversity and character of this nation, Campa promises to be an offering that brings much-needed variety/differentiation and enthusiasm. As Reliance Consumer Products scales up its operations, the brand film will be launched during the current IPL season, with media amplification planned across TV, Digital, Outdoor and Print.  

The film has been conceptualised by Prasoon Joshi and executed in collaboration with filmmaker Arun Gopalan and singer-composer Shankar Mahadevan. The song has also been penned by Prasoon Joshi.

Prasoon Joshi, writer and chief creative officer McCann Worldgroup, said, “With this new creative the brand Campa looks to strike a chord with new emerging India who has self-belief and is restless to explore new horizons. It’s about pride in the indigenous and talent and determination to soar high.  

This new India has a thirst which needs something special to quench it.” 

“This is the start of a journey for us, to provide the hard-working Indians with global quality products at affordable prices while celebrating their high aspirations in our communications.”, Said Ketan Mody, COO, Reliance Consumer Products Limited.