Chiquita Brands International Inc has named Fernando Aguirre as its new president and chief executive officer.
Aguirre succeeds Cyrus Freidheim Jr. who will continue to serve as company chairman.
Freidheim Jr, commenting on the appointment of his successor, said: “Fernando has the skills Chiquita needs to execute our strategy. He has significant experience in every region significant to Chiquita, understands and embraces our strategic plans. Therefore we expect a smooth and effective transition.”
Aguirre said: “I welcome this opportunity to lead the transformation of Chiquita to a more consumer and marketing centric organisation. I want to build on the momentum created in the last 22 months while finding new opportunities for growth with bananas and branded, value-added, fruit-based products.”
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