7 Cigar Brands New Smokers Should Look For

Locate these touchstone industry names to confidently ground your search for a tasty stogie.

collage of cigarsJR Cigars

Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more

There are a lot of options available in the local cigar shop’s walk-in humidor. Over the past decade, boutique cigar houses have been rolling out sticks that stand toe-to-toe with the legacy brands at a notable rate, crowding already stuffed shelves even further. It seems almost impossible to distinguish a tasty puro from an ashy dog rocket if you don’t know what you want.

Products in the Guide

For a tobacconist like myself, our expert Eric Zimmermann (owner of Bad Ash Cigar Lounge in SoCal), and the two decades of experience between us, that isn’t a problem. But for a newcomer? FOBS, or fear of a bad stick, is real. So, the two of us built this simple guide to understanding the complex tobacco flavors. Then, we assembled a list of solid brand names you can count on for location ubiquity and quality consistency.

To learn more about our testing methodology and how we evaluate products, head here.

Arturo Fuente

“Phenomenal stick. Definitely a great smoking experience. If you like Dominican, it’s kind of hard to beat.” — Eric Zimmermann

  • Popular Labels: Anejo, Hemingway, and Fuente OpusX

The Arturo Fuente family has been making cigars for over a century. The chaos caused by the United States embargo on Cuban goods turned the cigar world on its head. But Arturo Fuente, then based in Florida, saw it as an opportunity to step forward and lead the industry in a bold new direction.

Putting down new roots in the Dominican Republic in the 1980s, Fuente affirmed itself as one of the leading brands in this new stand-in for Cuba. Today, the name Arturo Fuente is synonymous with craftsmanship, taste, and Cigar of the Year awards. They are an undeniable juggernaut in the industry and still owned by the Fuente family.

Ashton

“An amazing stick. I used to smoke the Ashton VSG Torpedo twice a day. I don’t suggest this for a newcomer. But if you like strong cigars, it is amazingly well constructed and amazingly flavorful.” — Eric Zimmermann

  • Popular Labels: Ashton, Ashton VSG, Ashton Estate Sungrown

Ashton is another family establishment you can bank on. Founded in 1985 by Pennsylvania native Robert Levin, heir of the famed retailer Holt’s Cigar Company. Making the move from cigar trader to cigar maker isn’t easy. Many boutiques and “house blends” fail every year. But Levin’s knowledge of fine tobacco impressed the figureheads in the dynastic Arturo Fuente Cigar Co, and the two began a partnership.

Ashton Cigars are responsible for some of the industry’s highest-rated smokes. They are hand-rolled at the Fuente factory in the Dominican Republic, using mostly Dominican-grown tobacco. Boasting a premium reputation, Ashton is known for only using the finest aged tobaccos, with a multiyear fermentation process followed by a separate aging process that can take as long as 18 years. The result is a uniquely complex smoke.

Oliva

“The Oliva Melanio is some of the best Nicaraguan out there. Great sticks if you want to take a jump from the lighter Connecticut leaf wrap to something a little darker — phenomenal.” — Eric Zimmermann

  • Popular Labels: Melanio, Serie V, and Oliva Master Blends 3

Melanio Oliva first began rolling cigars in Cuba way back in 1886. A Post-communist revolution forced Melanio’s grandson, Gilberto Oliva, to flee and look to grow their crop elsewhere. They traveled throughout the Americas and around the world until finding what they were looking for in Nicaragua. All while keeping a low profile in the industry as a dependable mid-level manufacturer. But that changed in the early 2000s with the release of the Oliva Master Blends 3, earning Oliva a spot at the top shelf.

Today, Gilberto’s company remains one of the most significant forces in Nicaraguan cigar manufacturing, with a massive crop of Nicaraguan-grown tobacco that has put Oliva at the forefront of the Nicaraguan cigar boom of the past two decades.

Padrón

“When it comes to construction — and I will not say this about a lot of cigars — I have never had a bad Padrón. They take their stuff seriously, and they live it. A little pricey, but you pay for what you get.” — Eric Zimmermann

  • Popular Labels: Padron Series, Padron 1926, Padron 1964

A repeat champion of Cigar Aficionado‘s annual top 25 cigars list, Padrón is a serious cigar brand for serious cigar smokers. Founded by Cuban refugee Jose Orlando Padrón in 1964, the family had its share of ups and downs over the decades. Famines. Fires. Family betrayals?! But if all of the trials and tribulations they’ve overcome say anything, it’s that this is a craft of passion for Jose Orlando.

The brand’s process is entirely vertically integrated, from the planting to the distribution, giving Padrón complete control over all aspects of their cigars. This attention to every detail of the process translates to a fantastic smoke every time you reach for a Padrón. You are guaranteed to find these at any self-respecting cigar shop near you.

Drew Estate

Considering Drew Estate’s cigars showed up on our list of great smokes several times, Zimmermann and I felt like including them in this list is essential. They make fantastic cigars for any level of aficionado.

  • Popular Labels: Tabak Especial, ACID, and Liga Pravada

Jonathan Drew, owner and figurehead of Drew Estate Cigars, is one of the youngest and most bombastic personalities in the industry. Having only set up shop in the 1990s, Drew Estate does not share the same wealth of heritage and family history as the other brands on this list. But what it loses in inheritance, it makes up for in reputation and innovation.

Through sweat, perseverance, bold risk, and genuine love for cigars, Drew has repeatedly shown that he knows luxury cigars like the best of them. And the people agree. Walking into a local humidor and not seeing several boxes of Drew Estate stogies at eye level is a rarity. “They sell,” says Zimmermann.

Rocky Patel

“People sleep on Rocky Patel and quite frankly, I don’t agree with that assessment. Because they have a stick, The White Label… My gosh! What a stick. When I introduce people to The White Label, they are like, ‘Woah… I didn’t even know this existed, and now it’s my favorite.’ Rocky Patel is always going to be a great stick.” — Eric Zimmermann

  • Popular Labels: Rocky Patel Java, Rocky Patel The Edge, Rocky Patel Vintage 1990

Florida-based Rocky Patel Premium Cigars also started in the mid-1990s when Hollywood lawyer Rakesh “Rocky” Patel decided to try his hand at cigar-making. Spoiler: he ended up being pretty good at it. By manufacturing cigars in the largely untapped Central American nation of Honduras, Rocky Patel has become synonymous with the country, which is now a major cigar-producing region alongside the Dominican Republic and Nicaragua.

Rocky Patel has since opened a second base of operations in Nicaragua, though most of its brands remain Honduran-produced, including its highly acclaimed (rated 95 by Cigar Aficionado) Decade brand. First launched in 2007 to commemorate ten years in business, the Decade is a full-bodied, box-pressed, Sumatra-wrapped stogie with a top-secret filler.

Tatuaje

“I used to smoke Ashtons every single day. I’ve moved to Tatuaje. It is currently my favorite brand. I smoke the Tatuaje Skinny Monster because it is delicious and the other stuff is too bougie for me.” — Eric Zimmermann

  • Popular Labels: Rocky Patel Java, Rocky Patel The Edge, Rocky Patel Vintage 1990

When considering the top brands in the cigar industry, choosing a company still in its “boutique” phase might not seem wise. Unless we are talking about Tatuaje. Brand owner Pete Johnson’s partnership with the legendary My Father’s Cigar company has allowed him access to arguably the highest caliber fine-aged tobacco stock available. Under the supervision of master blender Jose Garcia, Johnson’s taste mixes would introduce original and unique smokes the world did not see coming.

Since its founding, Tatuaje has consistently wowed the nay-sayers and earned top marks with critics around the world. Doing so has guaranteed them a spot on most humidor shelves around the U.S. These cigars are known for their wild and complex flavors, and a matching label can be found for any level of cigar smoker.

Region of Growth = Flavor of Stick

Cigar makers have shown that outstanding fine tobacco can come from all over the globe. All you need — besides an intimate familiarity with the sacred plant — is heat and humidity. The time-honored tradition of fine hand-rolled cigars is to grow the crop in Central America and the Caribbean. But some of the most celebrated wraps in the industry are grown in the Connecticut River Valley in the U.S., and blends of great cigar fillers can come as far as Indonesia. After all that, the place where the cigars are finally assembled could be in a different country altogether, and then they are aged.

All of this matters because the region of growth greatly influences the taste of the final product crafted. Every little nuance of the environment can be equated with another subtlety of the taste and experience of the smoke. Here is how we broke down the general flavor profiles of the regions most often associated with fine cigars:

Cuba

Though it is not possible to get a genuine Cuban rolled cigar in U.S. shops, it is still important to acknowledge the region’s influences on the plant no matter where it is grown. Cuban seed Sumatra and Connecticut Habano wraps are synonymous with luxury maduro labels and fine examples of this tiny island nation’s continued impact. “Cuban seed plants will have a buttery, salty taste to the smoke,” says Zimmermann.

Nicaragua and Honduras

“The high concentrations of volcanic ash in the soil of Central America contributes to the spice and black pepper flavor of some of the most popular medium body cigars,” explains Zimmermann. Cigars grown and rolled in this region are praised for their bold flavor and rich, distinguished aromas that remind people of fresh soil on a chili farm. Leather, earth, and charred peppers. The flavors on these cigars explode out at you and saturate the tastebuds. These cigars tend to be the most popular in the U.S. — we like spicy.

Dominican Republic

Pinning down an exact flavor profile for tobacco grown and/or rolled in The Dominican Republic was the most difficult. The island nation’s wild climate and naturally forming irrigation canals produce vast variances in taste and fragrance. The nutrient-rich clay in Dominican soil grows a plant lightly kissed with sea salt.

So when this plant goes to be aged and fermented, the salt cures the tobacco leaf, bringing out flavorful tobacco oils. “The way to describe Dominican cigars is earthy and smooth,” says Zimmermann. But you can also count on notes of graham cracker, licorice, almonds, and smoked firewood.

Connecticut Valley, U.S.A.

Tobacco has been cultivated in the U.S. since before the first European settlers set foot on New World soil. Sometime after the Civil War, cigar smoking became more popular than pipe smoking, and the unique climate and topsoil of the Connecticut River Valley began to produce a highly sought-after crop.

Today, Connecticut Shade Grown tobacco is some of the most prized wrap leaves on the market. When grabbing one of these sticks, you can expect a beautiful, seamless leaf with a light, sweet flavor like a roasted nut. It’s also described as having a silky texture to the lips.

The Anatomy of a Good Cigar

Understanding the parts of a stogie is key to pinning down your preferences. If you want to get better at picking out the “perfect cigar,” know where your spicey Nicaraguan mixes with your nutty Dominican. “You will never know what you like until you go out there and try as many cigars as you can,” Zimmermann says. Here are the most basic parts of a luxury cigar and how they factor into the smoking experience.

Filler

This is where the bulk of a cigar’s tobacco ends up, and the master blender gets to play chef. The filler is almost always a blend of different tobaccos from different regions. But some of the most celebrated sticks on the market, like the Arturo Fuente Opus X, are seeded, grown, harvested, aged, and rolled, all within the same family farm. The best cigars are filled with longleaf tobacco, which burns much more slowly and offers a more savory smoking experience.

Binder

A Binder is made up of the strongest leaves on the tobacco plant. The binder tobacco is most commonly associated with the cigar’s construction and shape. However, you can guarantee that the region of growth and treatment of the leaf will influence the taste, especially on the initial light and first third of the cigar’s smoke.

Wrapper

Arguably the most important piece of a cigar’s construction, the wrapper is where the bulk of a cigar’s flavor comes from. When done right, the wrap is a single leaf wrapped around the binder with minimal seams, veins, or color blemishes. Focusing on the wrap first is the best place for new smokers to find their favorite and build their preferences.

The Cut

“I’m going to say a very controversial opinion in the cigar community,” Zimmermann whispers over the smoke of a Tatuaje Skinny Monster (a fantastic cigar). “There is no ‘correct way’ to smoke a cigar — but there is a wrong way. The reason I say that is the cut.” And I could not agree with him more. We both blame Hollywood for popularizing the straight cut, much to a new cigar smoker’s disadvantage.

Pulling off the perfectly accentuated chop of a stogie’s cap right as you say your Die Hard tagline and kicking the villain off the ledge is every ’90s kid’s dream. But save your taste buds and enhance the experience with this basic breakdown of each cut and how it contributes to the smoke:

V-Cuts

  • Available in small and large.
  • Limits the flow of smoke from a draw of wider gauge cigars like Robustos and Coronas.
  • Less smoke pulled on the draw prolongs the smoke. It’s very useful for a cigar you want to savor.
  • Great for box pressed cigars.

Straight Cuts

  • Available in small and wide.
  • Also known as the guillotine cut.
  • Paired with the right cigar, this allows for bold, robust flavors.
  • A larger funnel for smoke out speeds up the length of the cigar. Great for social smoking.
  • Best for hand-rolled cigars, but only if your cutter is sharp.

A Punch

  • A small circle cut from a cap.
  • Simple, clean, and efficient.
  • Most cigar lighters come with a punch attachment.
  • The slowest, most controlled cut for your cigar.
  • Sit back and relax. This stogie is going to last a long time.

A Note On The Legacy Cuban Brands

Every legitimate cigar shop will have these three brands on prominent display: Cohiba, Romeo y Julieta, and Montecristo. These iconic names in puro production have dramatic sagas and heritages as long and epic as the history of cigars themselves. And all three of these companies make inarguably top-notch cigars. You can always find them on lists of the highest-rated smokes and the top shelves of walk-in humidors.

The only reason you don’t find them on the top of our list, according to our expert, is because these brands have a specific clientele they aim to serve- and it is not new smokers. The flavors that Cohiba, Romeo y Julieta, and Montecristo are most known for strive to recreate the flavor profile of Cuban-grown tobacco for U.S.-based tobacconists. These are bold, robust, and distinguished flavors that are, quite frankly, a little overwhelming for beginners. So, we focused on the following brands because they offer the widest range of sticks that will appeal to the pallet of someone just starting out.