Portugal Telecom Operators Country Intelligence Report
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Portugal Telecom Operators Country Intelligence Overview
The total telecom and pay-TV service revenue in Portugal was $5 billion in 2023. The total telecom and pay-TV service revenue in Portugal reached $5 billion in 2023. The market size growth has been estimated to decline at a CAGR of less than 1% during 2023-2028.
Portugal Telecom Services Market Outlook, 2023-2028 ($ Billion)
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The ‘Portugal Telecom Operators Country Intelligence’ report provides an executive-level overview of the telecom services market in Portugal today, with detailed forecasts of key indicators up to 2028. Published annually, the report provides a detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile, and pay-TV markets, as well as a review of key regulatory trends.
Market Size 2023 | $5 billion |
CAGR | <1% |
Forecast Period | 2023-2028 |
Telecom Service Segment | Mobile Services, Fixed Voice Services, Fixed-Broadband Services, and Pay-TV Services |
Leading Companies | NOWO, NOS, Vodafone Portugal, MEO, Lyca Mobile |
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Portugal Telecom Services Market Regulatory Highlights
In January 2024, ANACOM released the Multi-Annual Activities Plan, which includes action plans taking steps such as enacting laws to lower the cost of establishing high-speed electronic communications networks, reviewing wholesale offer terms and prices etc.
Portugal Telecom Services Market Analysis by Service
- Mobile Services
- Fixed Services
- Pay-TV Services
Portugal Telecom Services Market Share by Service, 2022-2028 (%)
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Mobile Services Market in Portugal - Deep Dive
Average monthly mobile voice use in Portugal will decline to 122 minutes in 2028, with subscribers increasingly shifting to OTT-based voice communication alternatives.
Blended mobile service ARPU will decline during 2023-2028, weighed down by decline in both prepaid and postpaid ARPUs.
The Portugal telecom services market research report offers mobile services segment coverage on the following KPIs:
- Mobile subscription penetration and subscription by device type
- Mobile subscriptions by payment type, mobile subscriptions by technology generation, 2022-2028
- Data usage and traffic
- Mobile ARPU by payment type and service revenue by type
Fixed Services Market in Portugal - Deep Dive
VoIP lines will grow at a CAGR of 1% over 2023-2028, supported by the ongoing expansion of fixed broadband networks, helping the delivery of high-quality VoIP services to residential and business customers. Circuit-switched lines will decline during 2023-2028, as users shift from traditional telephony methods to mobile/OTT-based communications.
The Portugal telecom services market research report offers fixed services segment coverage on the following KPIs:
- Fixed service penetration and subscription
- Voice telephony by technology, fixed broadband lines by technology
- Fixed ARPU and Service revenue by service type
Pay-TV Services Market in Portugal - Deep Dive
Pay-TV household penetration in Portugal will increase during 2023-2028, supported by strong growth in IPTV subscriptions.
The Portugal telecom services market research report offers pay-TV services segment coverage on the following KPIs:
- Pay-TV penetration and subscription
- Pay-TV ARPU by type and service revenue
- Subscription market share by service area
Portugal Telecom Services Market - Competitive Landscape
MEO led the mobile, fixed voice, and fixed broadband segments in 2023. MEO is continuing its bundling strategy to attract customers to more premium packages and to adopt more services.
Leading Telecom Companies in the Portugal
- NOWO
- NOS
- Vodafone Portugal
- MEO
- Lyca Mobile
Portugal Telecom Services Market Share by Companies, 2023 (%)
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Scope
The country intelligence report provides an in-depth analysis of the following:
- The demographic and macroeconomic context in Portugal.
- The regulatory environment and trends: A review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation, and more.
- Telecom and pay-TV services market outlook: Analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data, and pay-TV markets.
- The competitive landscape: An examination of the positioning of leading players in the telecom and pay-TV services market as well as subscription market shares across segments.
- Company snapshots: Analysis of the financial position of leading service providers in the telecommunications and pay-TV markets.
- Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.
Reasons to Buy
- This country intelligence report offers a thorough, forward-looking analysis of the Portugal’s telecommunications markets, service providers, and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
- Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Portugal’s mobile communications, fixed telephony, broadband markets, including the evolution of service provider market shares.
- With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
- The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in the Portugal’s telecommunications markets.
- The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Portugal.
NOS
Vodafone Portugal
Lycamobile
NOWO
Portugal Telecom
Table of Contents
Frequently asked questions
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What was the Portugal telecom services market size in 2023?
The telecom services market size in Portugal reached $5 billion in 2023.
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What will the Portugal telecom services market growth rate be during the forecast period?
The telecom services market in Portugal is expected to decline at a CAGR of less than 1% during the forecast period, 2023-2028.
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Which telecom service market segment in Portugal will dominate in terms of market share during 2023-2028?
Mobile services will be the leading telecom service market segment in Portugal during 2023-2028
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Which are the leading telecom companies in Portugal?
The leading companies in the telecommunications services market in Portugal are NOWO, NOS, Vodafone Portugal, MEO and Lyca Mobile.
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