Apple has revealed it will be selling the 16GB iPhone 4 direct from AU$859 including GST, the 32GB iPhone 4 from AU$999 including GST, and has pinned the cost of the prior 3GS model at AU$719.
The outright pricing will be available from Apple's retail stores and "select Apple Authorised resellers", Apple said in a statement today.
Apple's telco partners have also started posting their pricing regimes.
Telstra will offer the smaller 16 GB iPhone 4 for $149 upfront on a $49 cap plan for 24 months and will bundle it free with $79 and $99 cap plans. It offers the 32 GB for $299 on a $49 cap plan for 24 months, $299 for a $79 cap plan for 24 months, and will bundle it free with the $99 cap plan over 24 months. The prior 3GS model is being bundled in at zero upfront cost for all three of these cap plans.
Optus is offering zero upfront costs for the 16GB and 32GB iPhone 4 on its $79 and $89 per month caps over 24 months. The 16GB is also bundled in at no upfront cost on the $59 per month plan and for $8 upfront on the $49 per month plan. The 32 GB is $15 upfront on the $49 monthly plan and $10 upfront on the $59 monthly plan. These plans, however, include only between 1GB and 3GB of downloads.
PC Authority has published an excellent comparison of the iPhone 4 pricing options available from Telstra and Optus, a snapshot of which we've posted below:
Apple iPhone 4 16GB pricing: Telstra v Optus
Apple iPhone 4 16GB |
Selected Plans - Post Paid - $49 per month |
|
| Optus 'yes' Extreme $49 |
Telstra $49 Cap Plan |
|
| Handset cost |
$8 a month |
$149 upfront |
| Term |
24 months |
24 months |
| Included credit |
$450 |
$400 |
| Included data |
1GB |
200MB |
| Minimum cost |
$1,176 |
$1176 |
| Apple iPhone 4 16GB | Selected Plans - Post Paid - $79 per month | |
| Optus 'yes' Extreme $79 | Telstra $79 Cap Plan |
|
| Handset cost |
free |
free |
| Term |
24 months |
24 months |
| Included credit |
$800 | $750 |
| Included data |
2GB |
500MB |
| Minimum cost |
$1,896 |
$1,896 |
Apple iPhone 4 32GB pricing: Telstra v Optus
| Apple iPhone 4 32GB |
Selected Plans - Post Paid - $49 per month |
|
| Optus 'yes' Extreme $49 |
Telstra $49 Cap Plan |
|
| Handset cost |
$15 a month |
$299 upfront |
| Term |
24 months |
24 months |
| Included credit |
$450 |
$400 |
| Included data |
1GB |
200MB |
| Minimum cost |
$1,536 |
$1,475 |
| Apple iPhone 4 16GB | Selected Plans - Post Paid - $79 per month | |
| Optus 'yes' Extreme $79 | Telstra $79 Cap Plan |
|
| Handset cost |
free |
$199 upfront |
| Term |
24 months |
24 months |
| Included credit |
$800 | $750 |
| Included data |
2GB |
500MB |
| Minimum cost |
$1,896 |
$2,095 |
For more analysis, see PC Authority's plan comparison
Midnight launches
Telstra also said it would open 25 stores [PDF] in New South Wales, Victoria, Queensland, Western Australia, South Australia and Tasmania from 12am on Friday.
Optus is also hosting midnight launches at its 'yes' stores in all states.
