Viva Beverages

We are excited to announce a new multi-year partnership with Viva Beverages to become the Official Hard Seltzer of the Tampa Bay Rays and Tampa Bay Rowdies. The partnership will enhance gameday experiences by way of the new Viva Victory Ledge seating area in left field of the ballpark. Viva will also be bringing fun activations to Tropicana Field and Al Lang Stadium throughout the season.   Rays Up, COYR, Live vibrantly with Viva.

In just its second year of business, Viva Seltzer outshined over 750 competitors, including renowned brands like High Noon and Cutwater, by winning the 'Top Hard Seltzer in the World' award for their elderberry flavor at the prestigious San Francisco World Spirits Competition. Though deserving, this accolade came unexpectedly as Viva had entered the competition on a whim! Fast forward to 2023, the Boston based Tequila Seltzer company has significantly expanded its reach, now flourishing in markets well beyond its New England roots. In a recent episode of the Music You're Missing podcast, I had the opportunity to chat with Stephen Thurston, the co-founder of Viva. We delved into the brand's origin story and how Stephen's entrepreneurial vision transformed into a thriving reality. LISTEN HERE: https://lnkd.in/eRnfUT-V

CMC is glad to welcome Viva Beverages to our family of brand partners! Founded during the challenging times of the pandemic in 2020, Viva Beverages, Inc. is a nationally recognized beverage company that's reshaping the industry. In late 2021, Viva Tequila Seltzer made its grand debut in Boston on Thanksgiving Day, introducing a delightful array of four captivating flavors: Grapefruit, Watermelon, Elderberry, and Huckleberry. Viva Tequila Seltzer is a testament to the craft of premium tequila, expertly infused with natural flavors, resulting in a refreshingly invigorating and health-conscious drink. With a mere 88 calories, 0g sugar, 0g carbs, and a gluten-free profile, it stands as an exceptional choice for those who demand quality without compromise. The 4.5% ABV adds to the appeal, playing well with a healthy lifestyle, and perfectly complements our company's tagline - "live long, live well, live it up." Cheers! Morgan Lockwood Stephen Thurston Maria Behr Alden Hoksbergen Tom Flynn Andrew Korbesmeyer