Delegation of the Government of Catalonia to the United States and Canada’s Post

ARE YOU DISCRIMINATING GEN Z (IN YOUR BUSINESS STRATEGY)? Once again, the special Nostradamus report by Göteborg Film Festival was released in Cannes. I'm grateful to the one and only Johanna Koljonen, Josef Kullengård, and @Cecilia Edstron for inviting me to share my thoughts (disclaimer: personal views) in the report and the Cannes session. It's a powerful and alarming read and really a must-recommend for any decision-maker (in the audiovisual or content space). Here's what I had to say about the tectonic shift in audiences. "There's a lot of misconceptions around Gen Z— that they’re kids hanging on YouTube, Twitch, and Discord, playing their games... But the oldest Gen Zs are 26 years old. In four years, they are the most productive core of society. So the question for the film industry legitimately is, how dare you disregard this audience, this community, and not even attempt to engage with it on their terms, formats, and channels? The prejudice of the industry against the audiences is shooting us in the leg". https://lnkd.in/dduz7Da #virtualproduction #generativeai #creatoreconomy #creators #streaming

EUROCINEMA 🎦 welcomes the announcement by the German Minister of Culture, Claudia Roth, of her plan to reform the German film 🎞 financing system as part of the transposition of the AVMS directive, which includes an obligation for streamers and other VoD services to reinvest 20% of their revenues generated in Germany in European audiovisual production, with 70% of this amount to be devoted to original German-language productions. EUROCINEMA 🎦 points out that obligations to invest in creation, and in particular in independent production, are essential public cultural policy instruments for the diversity of creation and the sustainability of investment in Europe.  https://lnkd.in/gHcwqy2E

Here's our latest cinema data just published before the Marché du Film - Festival de Cannes. Get our latest cinema figures - our 2022 round-up - here: https://lnkd.in/eA8NaApE A few highlights: - GBO in EU and UK grew in 2022 from EUR 3.0 billion to EUR 5.1 billion - The market share for European films rose from 26.8% to 28.4% in 2022 Year-on-year - Production in EU and UK went up to its 2nd highest level in recent times.

So proud to share this news today! It’s been such a journey with so many partners, colleagues, friends and advocates over the years. Through the good times and the tough times, standing shoulder to shoulder with all of you who believed in our mission and continue to do so. Time for the next chapter 📣🙌🏽 #founderjourney #socialimpact #artsandculture #digital https://lnkd.in/ewtHneF9

Adapting Screens: The Evolution of Cinema for Ethnic Communities in London"Cinema's New Dawn: Embracing Ethnic Diversity in London's Evolving Film Scene"The cinema industry, including its appeal and accessibility to ethnic communities in London, is influenced by several factors, including technological advancements, changes in consumer behavior, and the diverse needs and preferences of these