SENIOR ADVISOR & INTERIM MANAGER "Stanford certified #DigitalTransformation": Strategy I Marketing I Digital I Transformation I Sales I Biz Dev I Go to Market - BtoB I BtoC I Wholesale - Multinational I Multicultural
Bouygues Telecom Entreprises: Bouygues Telecom 's B2B arm revamps mobile plans with smartphone advantages : 📣 📣 📣 According to Telecompaper , "French operator Bouygues Telecom announced that its #B2B arm (Bouygues Telecom Entreprises) has revamped the range of mobile tariffs bundling a smartphone as part of the package. 💡💡💡 Among the main changes, clients who commit to 24- or 36-month contracts can now benefit from an extended #smartphone warranty. With this advantage, the standard cover provided by the #device maker runs for three years on all smartphones purchased from the operator. ✅ ✅ ✅ Additionally, this cover is coupled with a next-day replacement promise". 🤔 🤔 🤔 The idea is probably to increase customer loyalty by shifting more customers to a 36 months contract in a #French #telecom market where customers claim they want to change their operator in order to benefit from better tariffs. 👍👍👍 Good #Service is probably also considered by French #BtoB customers 🍒 🍒 🍒 Cherry on the cake 🎂 🎂 🎂 ⚖ ⚖ ⚖Bouygues Telecom Entreprises' "Next-day replacement #promise" is a way of providing a fair & nice service in counterpart to the longer contract duration. 😇 Hélène Rillet Castegnaro Raphaël Luzzatoël Norbert SAADA Laurence VASSEUR Emmanuel Micol François Treuil Christian VILLEDEY Isabelle Bitton Pierre-Antoine THIEBAUT Laurent Granger Thibaut Roiret Sylvain Plagne Alexandra Bello Nicolas Rouzé #mobiletelecoms #service #customer #loyalty
