Nichole Brackett Walters, JP, PCM®’s Post

Myth Buster Alert! Today, we're tackling a persistent marketing myth that could be costing us dearly - 'more marketing spend always means better results'. It is certainly a common assumption that throwing more money at advertising, promotions, and campaigns across various channels will automatically translate into higher brand awareness, lead generation, and sales. But is this really true? 🤔 The fact is, effective marketing is not just about how much you spend, but how strategically and efficiently you allocate your resources. In my latest "Marketing Myth Busters" feature, I explore: ✅ The dangers of the "more spend = better results" mindset and how it can lead to inefficient use of marketing budgets ✅ Real-world example of brands that achieved remarkable success through highly targeted, strategic campaigns, without overspending ✅ Data-backed insights on the power of strategic targeting, campaign optimization, and efficient budget allocation over excessive spend Let us challenge the notion that more marketing dollars guarantees success. The truth is, it's not about how much you spend, but how effectively you leverage your resources. Drop a comment below and share your thoughts! Do you believe more spend equals better results, or have you seen the power of strategic, targeted campaigns? 👇 #MarketingMyths #MarketingStrategy #BudgetAllocation #DataDrivenMarketing

Happy Monday LinkedIn Family! Monday is a great day for a dose of inspiration and so today I am sharing this powerful reminder from Sarah Jakes Roberts to stay true to yourself, despite external influences. “I can't let you doing you stop me from doing me!" It is so easy to get caught up in comparing ourselves to others or worrying about how our choices might be perceived. But at the end of the day, we each have to walk our own journey. So embrace who you are, and give yourself permission to fully pursue your dreams. Don't let others' choices or judgments discourage you from living as your boldest, most authentic self. The path of "you doing you" may not always be easy, but it's the only way to create a life of purpose and joy. #Thrive #EachOneCanReachOne #BeEmpowered #EmpoweredToEmpower #ChooseJoy #FutureReady

When you're the last presenter at the strategic planning retreat and it's almost 5 p.m., the energy you bring to the room can't be normal. You have to just #BringIt! 🎶 "Skankin' sweet. Everybody wanna feel irie. Forget your troubles and rock with me. You nuh feel how reggae music sweet, yeah-e-yeah" #Thrive #EachOneCanReachOne #BeEmpowered #EmpoweredToEmpower #ChooseJoy #FutureReady

It is Thursday, and today we're debunking the myth that paid ads are the only way to reach customers. While some data suggests paid advertising is considered a critical customer acquisition tactic, organic tactics can be just as effective for customer acquisition. The truth is, even though paid ads can be powerful, they shouldn't be the sole focus. Over-reliance can lead to diminishing returns and lack of sustainable growth. In this myth-busting feature, we'll explore the value of integrating both paid and organic strategies to reach customers more effectively. Check out this deck that challenges the assumption that paid ads are the only path to success. Please read and share your thoughts below! #EachOneCanReachOne #MarketingMatters #MarketingMyths #PaidMarketing #OrganicMarketing #IntegratedMarketing

Happy Friday LinkedIn Family! This quote from author and pastor Sarah Jakes Roberts resonates strongly with me and is the note on which I am ending my week.  It is a powerful reminder that the commitments we make to ourselves are just as important as the ones we make to others. Too often, we prioritize fulfilling obligations to family, friends, and colleagues, while neglecting the promises we've made to our own personal growth and well-being.  When we break the promises we make to ourselves - whether it's a goal we've set, a habit we've tried to build, or a dream we've been working toward - it can chip away at our dreams! Keeping those self-made commitments, on the other hand, reinforces our self-discipline, resilience, and sense of purpose. It's a way of honoring our own needs and values. And so as we close the week, I challenge you to reflect on the promises you've made to yourself and reprioritize them. #Thrive #EachOneCanReachOne #BeEmpowered #EmpoweredToEmpower #ChooseJoy #FutureReady

If you know anything about me, one thing you would know is my deep passion for the University of Technology, Jamaica (Utech). Even though I attended this institution more than two decades ago (let me not be specific with the year and age myself too much), and have attended others since, my connection to Utech remains strong. It is with deep sense of pride, joy and much emotion to see today the installation the installation of Dr Kevin Brown MEng(Hons), PhD, AMIMechE as the 5th President of the University of Technology, Jamaica (the first past student to be installed in this role). He is truly a "son of the soil" - not only has he passed through the doors of UTech, but he also lived on campus as a student. Those who know, just know that "dorm days" were the best years! This transition represents an exciting new chapter for the university. Dr. Brown's personal experience and intimate knowledge of UTech will undoubtedly bring invaluable perspective and leadership as the institution continues to evolve. It is certainly the dawn of a new day for my beloved alma mater. As a proud UTech alumnus, I am filled with emotion seeing one of our own take the helm. This is a significant occasion that speaks to the power of education to transform lives and communities. It is certainly the dawn of a new day. #ProudKnight #Thrive #EachOneCanReachOne #BeEmpowered #EmpoweredToEmpower #ChooseJoy #FutureReady

This week I am #BustingtheMyth: Millennials & Gen Z no longer engage with traditional marketing! Contrary to what some believe, the data shows younger generations continue to respond to a variety of marketing tactics, both digital and traditional. In my latest "Marketing Myth Busters" feature, I dive into the evidence debunking the notion that millennials and Gen Z have abandoned conventional channels like print, TV, and direct mail. What's been your experience? Share your thoughts below! 👇 #MarketingMyths #MillennialsMarketing #GenZMarketing #IntegratedMarketing

I’m excited to share that I have been awarded three badges on my LinkedIn profile for Digital Marketing, Marketing Analytics, and Marketing Operations. The gold Community Top Voices badge in particular recognizes me as a noteworthy contributor who shares expertise and experience in these areas through collaborative content. As a data-driven marketer, I am especially passionate about marketing analytics. I firmly believe that leveraging insights from data is essential to making informed, impactful decisions. I'm grateful for the opportunity to continue sharing my knowledge and experience with the LinkedIn community. Here's to many more engaging discussions about the latest marketing trends and best practices! #Thrive #EachOneCanReachOne #BeEmpowered #EmpoweredToEmpower #ChooseJoy #FutureReady

Happy Monday LinkedIn Family! I am kick-starting this week with a powerful lesson from my son's karate journey. He recently received his green belt in karate, and witnessing his progress over the past few years has taught me some invaluable lessons which have been useful for me and I believe are highly applicable to success in our careers. One key lesson is the importance of patience and perseverance. As Mahatma Gandhi said, "Strength does not come from physical capacity. It comes from an indomitable will." This sentiment really resonates with me, as I've watched my son put in the hard work at his karate training, making incremental progress through consistent, focused practice. Patience and persistence are vital as slow progress is better than no progress. Week after week, I've seen my son embody this truth - progress happens gradually, but his unwavering commitment and determination have been the true sources of his strength. Similarly, achieving ambitious goals in our professional lives also requires immense perseverance. We must be willing to put in the effort day after day, trusting that our hard work will compound over time. I encourage you to reflect on how the mindset and discipline you've developed in your own life could positively impact your career or your business. Don't forget - "Strength does not come from physical capacity. It comes from an indomitable will." - Mahatma Gandhi #Thrive #EachOneCanReachOne #BeEmpowered #EmpoweredToEmpower #ChooseJoy #FutureReady

It is 'FactOverFiction' Day! Today's myth is 'Email Marketing is Dead'. In the age of social media and instant messaging, there's a persistent myth that email marketing is dead. Critics claim cluttered inboxes, dwindling open rates, and younger audiences abandoning email have made this channel obsolete. But, the data proves this myth is total fiction. Email marketing remains a powerful and effective tool for modern marketers. The Facts: - Email marketing delivers an impressive $36 ROI for every $1 spent (Litmus) - Average email open rate is 21.5% and click-through rate is 2.6% (Campaign Monitor) - 73% of millennials prefer communicating with businesses via email (Hubspot) The truth? Email is very much alive and thriving! With strategic planning, compelling content and effective targeting, email can drive tangible results. Please share your experiences with email marketing below! Have you found success with this channel? Let's separate fact from fiction. #EachOneReachOne #FactOverFiction #EmailMarketing #DebunkingMyths #DataDrivenMarketing #ModernMarketing