AI To Take Over Google’s Search Engine?

Who’d have ever thought we’d be here — and so fast, too. That Google, the dominant search engine of a generation, would be so under attack by a new technology that major partners are considering bailing out.

Partners like Samsung, which is reported to be considering replacing Google as the default search engine on its phones with its arch-nemesis Bing.

This is why Google internally declared a ‘code red’ — to keep up with ChatGPT and Bing, which embraced the AI technology early, and has already integrated it into their search results pages.

So now, Google, a little behind the pack, is expected to release new AI-powered search tools next month. 

🤖 Magi Has Entered the Chat 

The New York Times reported yesterday that the new tools, currently being developed under the codename ‘Magi’, will initially be available to select users in the U.S., and will likely build on the conversational capabilities of Google’s Bard chatbot. It’s not yet clear what the tools will offer.

🥊 Bing VS. Google 

If Samsung holds true to its threat, the move could cost Google an estimated $3 billion in annual revenue, but it’s unclear how serious Samsung is about the idea.

The Times also noted that Google is planning a major rebuild of its search engine. There is no clear timeline for its release.

Also not clear — how this affects any of us marketers. We’ve already seen Bing testing incorporating ads into the responses its chatbot gives. Will we soon be able to provide our brand’s materials so that AI can train on it? Or maybe the opposite: We’ll be filing cease and desist orders against image generators that take our logos and turn them into horrible creations.

Watch this space.

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