A close review of Season 1
Hi fellow subscribers,
Thank you so much again for your incredible support since the launch of the SCALE UP podcast this May. For a recap of this season's 33 episodes, check out the following Season 1 Finale.
As I am gearing up for next year's epic Season 2, here is the pitch deck I put together for those who are interested to work with me directly.
Whether it's through ad sponsorship, collaboration/partnerships or you are interested to come to my show as a guest.
Here is a close look at the SCALE UP podcast performance
Launched in May 2023 (6 months), 34 episodes now exceeding 2m+ views and 100k+ downloads.
Currently live on 16 platforms including all major hosts such as Spotify, Spotify for Podcasters , Apple Podcasts, Google Podcast, Amazon Music ... and also popular platforms in mainland China including Xiaohongshu and WeChat Video (Opt out Tiktok and Instagram).
Each episode runs between 20-35 minutes.
Each episode gets aggregated 2500+ downloads across all platforms.
To compliment the podcast, there is also a newsletter running on LinkedIn and Substack, with 4000+ subscribers, with 50k+ likes and 2k+ reshares.
Recently ranked Top 10 Podcast on Apply Podcasts in the Singapore region.
What people say about SCALE UP
Who is the SCALE UP audience? (Non-China)
48% from Singapore, 20% from US, 8% from Taiwan.
36% from Spotify, 26% from Apple Podcasts, 21% from Spotify for Podcasters.
73% Male, 21% Female, 5% Non-binary.
Aged 35-44 (37%), 28-34 (21%) and 45-59 (34%).
45% startup Founders, 35% HR professionals, 20% corporate business leaders
Highly educated with 60% and above with Master degree and PhDs.
Earns $150k-300k per household.
Spends 1-4 hrs per week listening to podcast or audiobooks.
What can SCALE UP do for you?
Get featured as an individual or corporate, whether it’s boosting your personal brand or employer brand. Tailored-design on write-ups, interview angle and podcast plug.
Special bonus episode or Monthly review episode on your selected topic for thought leadership or content promotion.
Swap host or co-host on special topics and guest invitation.
In-depth consultation on your candidate attraction, recruiting marketing or talent strategies with the host himself.
How do you work with SCALE UP?
Thank you again for your continued subscription and please DM me directly for partnership/collaboration/referral!
To access to the full pitch deck HERE.