FAST FOOD RESTAURANT INTERIOR DESIGN

The basic idea of designing a fast-food restaurant is to create a space that will attract all sorts of demographics, adults, kids, working people, business folks, and young parents. Most fast-food restaurant designs are created for convenience and corporate identity. However, some projects defy this concept and stand out due to their individuality.

Corporate identity.

The visual identity of all fast food restaurant projects is based on familiarity. Regardless of the visited country, customers will always feel comfortable in a place that seems familiar to them. Fast food restaurants have unified themes because it is consistent with their corporate identity.

Branding.

One of the most important factors in the interior design of a fast-food restaurant is branding. The logo and the slogan on the wall are always focused on a specific purpose and emphasize the brand's identity.

Colour Schemes.

The most commonly used philosophy when choosing a colour palette for fast-food restaurants is to use the ketchup mustard phenomenon. Studies have proven that the combination of red and yellow actively stimulates the appetite and makes customers feel hungry. Many fast-food chains include these colours in their interior design and even branding. Warm colours combined with wooden elements and an interesting graphic design create a stylish atmosphere.

Lighting.

Lighting has a big impact on how customers consume food. Elegant restaurants use dim lights that introduce customers into a romantic mood. Fast food restaurants focused on increasing efficiency use ambient lighting that is comfortable enough, but its purpose is not to create this kind of atmosphere. Bright lighting at fast-food restaurants overstimulates the guest's appetite and creates a tendency to eat much more than they intended.

Functionality.

  A characteristic feature of fast-food restaurants is the maximum use of available space. It is associated with the great popularity of this type of restaurant. All interior elements such as furniture, order counters, self-help tables are designed to increase table turnover.

Family-friendly.

Creating a space suitable for families is one of the most important elements when designing fast-food restaurants. It is especially important to provide children with an unforgettable experience. Then they will be willing to convince parents to visit the restaurant again.

For more information regarding the fields of expertise needed to renovate a restaurant, contact Buildeo’s consultants at info@buildeo.co.uk. Buildeo is a commercial refurbishment services provider that drives transformation through the hospitality ecosystem. Companies such as Doubletree by Hilton, Holiday Inn, Starbucks, Burger King, Franke rely on us to provide solutions that uniquely solve challenges and optimize their revenue.