Logo Design in the News - Hillary Clinton

I’ll bet you already know with the most talked about logo design in the news is recently – Hillary’s 2016 presidential campaign logo design.

I've read articles that include praise, criticism, comparisons, and plenty of re-design suggestions. Following are links to some of the articles:

http://gizmodo.com/the-long-pointy-history-behind-hillarys-brilliant-logo-1697613050

http://www.breitbart.com/big-government/2015/04/18/hipsters-hit-hillary-clinton-over-campaign-logo/

https://eyeondesign.aiga.org/hey-internet-shut-up-about-hillary-clintons-campaign-logo-milton-glaser-is-here-with-the-final-word/

http://www.politico.com/story/2015/04/design-experts-trash-hillary-clintons-new-logo-117100.html?hp=t3_r

http://designobserver.com/feature/graphic-design-criticism-as-a-spectator-sport/37607/

I don’t get into political discussions; it’s not my thing. But I will get into a branding discussion.

As I've said before, a logo design is essentially the face of your brand. It’s the first thing people encounter and you want it to be memorable. And, you want it to be memorable for good reasons, like – it’s an accurate visual of what you stand for, it’s unique, and it’s appealing.

From the variety of feedback I've been reading, Hillary’s campaign logo design will be memorable, but maybe not for the reasons she’d choose. Is this a missed opportunity to present a strong and positive brand identity? In less than a week the logo design has gotten negative publicity, gone viral for a variety of reasons, sparked redesign suggestions, and been marked by political cartoons.

Imagine what an alternative reaction could have been… praise for a striking logo design, kudos for a unique logo design, supporters displaying the campaign logo design all over social media, and even copycats wanting to bask in the glow of an appealing logo design.

A political campaign logo design will, of course, be seen by the majority of people who watch the news, read newspapers and magazines, and like to follow politics. There will always be supporters and critics. But, between Facebook and Twitter, every Bob, Sue and Pat will have an opinion of the logo design and voice it, whether they follow politics or not. They will join in just because they can, and their opinions may, or may not, be intelligent, informed, and worth sharing.

There’s no criticism from me, the logo design is out there at the mercy of public opinion. My two cents would be a drop in the ocean. It makes me wonder if the comments I've read are design, political, or personal opinion reactions.

Here’s my reaction – we are entitled to our own opinions; we are not required to share it them publicly, nor expect others to agree when we do.

This logo design will be prominent until the 2016 presidential election and beyond, and it’s already memorable. It’s up to you to determine how successful the logo design is.

Graphically Yours,

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