Overview and Trends of the eCommerce in Vietnam 2023

In an increasingly interconnected and digital world, the prospects of e-commerce cannot be overstated, particularly in thriving economies like Vietnam. Businesses are recognizing the immense potential for growth and profit in these landscapes and, as a result, are looking to strategize the most efficient ways to establish their online presence and sell their products effectively. In this guide, we delve into an expert analysis of the top ten e-commerce platforms in Vietnam, a region that is witnessing burgeoning digital progression.

10 Best eCommerce Site in Vietnam To Sell Your Products

1. Shopee: Shopee, a predominant e-commerce platform in Vietnam, offers an intuitive and user-friendly interface that facilitates seamless transactions for both vendors and buyers. It serves as an exceptional conduit for companies looking to reach a broad customer base. The platform is famous for its competitive prices, flash sales, and comprehensive categories ranging from electronics to fashion and household items. A high level of customer engagement is also ensured through the Shopee Guarantee, which protects buyers and sellers against fraudulent activities.
2. Tiki: Founded by a Vietnamese entrepreneur, Tiki has earned considerable recognition as a home-grown online marketplace. As a trusted platform, it has garnered widespread acclaim for its quick delivery services and high-quality products. Its strategic collaboration with domestic and international vendors solidifies its reputation as a key player in the e-commerce industry.
3. Lazada: A part of the renowned Alibaba Group, Lazada brings its own unique strengths to Vietnam's e-commerce scene. Its extensive inventory of products, from premium brands to local retailers, ensures that there's something for everyone. A user-friendly mobile app and dependable customer service, coupled with attractive sales events, make Lazada a highly appealing choice for online selling.
4. Sendo: Established as a subsidiary of FPT Corporation, Sendo is another Vietnamese e-commerce site with a strong emphasis on supporting local vendors and manufacturers. It's particularly favored for its inclusive strategy, which focuses on tier 2 and tier 3 cities, catering to their unique consumer behaviors and preferences.
5. Thegioididong (Mobile World): As the name suggests, this platform specializes in tech and electronic devices. Thegioididong, or Mobile World, is an ideal choice for businesses with electronic products looking to tap into Vietnam's tech-savvy market. They are highly reputable for their product authenticity and excellent customer service.
6. Yes24: This Korean platform has successfully penetrated the Vietnamese market with a specific focus on books and entertainment goods. It is widely appreciated for its diverse range of products and localized services, making it an optimal choice for niche sellers.
7. Adayroi: Owned by Vingroup, one of Vietnam's largest conglomerates, Adayroi provides an assortment of high-quality products, ranging from groceries to electronics, cosmetics, and more. Their physical retail presence, combined with their e-commerce platform, offers an omnichannel experience that bridges the gap between online and offline shopping.
8. DienmayXANH: Another e-commerce platform focusing on electronic products and home appliances is DienmayXANH. The website offers competitive pricing, warranty services, and home delivery, making it a preferred choice for consumers and sellers alike in this product segment.
9. Vatgia: Known for its comprehensive listings, Vatgia is a preferred choice for various types of businesses. The platform's auction function also sets it apart, giving consumers the opportunity to purchase products at potentially lower prices.
10. Foody.vn: While primarily a food delivery service, Foody.vn has broadened its horizons to include an e-commerce platform. It leverages its substantial user base to allow businesses to sell a variety of products, with a specific focus on food and dining related items.

The selection of the right e-commerce platform is an essential step