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Jeniffer Lopez is in trouble again, but now because of her music career, since after a decade of waiting, she finally returned to the market with a studio album. However, it has not been as successful as expected because commercially it has not worked and is causing her important losses.
In fact, the training of 'This is Me... Now' entered the Billboard chart at number 38, a very bad sign for a 'long awaited comeback'. This began to generate criticism among the specialized press and have been rising in level, to the point that seven of the dates of the tour that accompanies the album have already been canceled and there are still many tickets to be sold in the rest of the concerts.
So JLo will no longer perform for her fans in: Cleveland, Nashville, Raleigh, Atlanta, Tampa, New Orleans and Houston. The only reason given by the singer's team is a "problem with the organizer".
Faced with such a scenario, the singer is looking to give a twist to her show and now the weight of the show is on her greatest hits, and has even changed the name: 'This is me.... Live', in an attempt to attract her fans from the past.
A resounding flop around Bennifer's love story
However, the damage already seems to be done, since the tour is only part of an ambitious multimedia project that includes: album, documentary and a musical, as a whole of a great personal project of the artist, which revolves around her reunion with Ben Affleck and the great love story they crowned when they got married in the summer of 2022, almost twenty years after falling in love for the first time and after annulling their wedding a few days before the celebration.
Hence her obsession to turn this project into a success that she herself has financed with $20 million, which at the moment seems difficult to recover. Paradoxically, she herself acknowledged that the project was something unexpected in her career:
"I didn't even have an obligation to make a record. It's not like anyone was clamoring for JLo's next album," she said in her documentary titled 'The Greatest Love Story Ever Told'.
Despite the financial gap implied by this imminent failure in her career, it seems that it will not dent the fortune of the interpreter of Puerto Rican origin, since she has dedicated herself to building a diversified empire around her advertising image, although it would be the foretaste of a crisis around her brand as a commercial product.