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Since 1997, the UN decreed March 8 as a day to promote, protect and recognize women's rights.
'We can do it' is a phrase that is repeated at every demonstration on March 8, International Women's Day.
But what is the history of this image and who was she?
The image shows a blue-eyed woman with her hair tied back, a firm gaze and a red scarf next to a blue shirt. The origin of this poster dates back to 1942 and was not created as a feminist symbol, but referred to symbols associated with men, such as physical strength.
For years this poster has been adopted by feminist movements to reflect that women can also carry out all activities just as well as men.
Who was it?
The woman on the poster is Naomi Parker Fraley, who inspired the idea for the poster with her photograph. At the age of 96, she died in 2019 in Washington, D.C.
The idea for the poster came from J. Howard Miller. In 1942 he designed a poster to encourage women working in the manufacturing industry and Naomi unknowingly inspired Miller with a picture of her working where aircraft parts were being repaired.
What does it symbolise?
The poster created for Westinghouse Electric did not have any intention of becoming a symbol of feminism, but it became a key part of movements that began to develop.
With this image, they wanted to show that women can also do jobs that are occupied by men on a daily basis.