Jack in the Box Inc. has launched a new ordering website and mobile app that integrates its loyalty program, the company announced.
The San Diego, Calif.-based company, which has more than 2,200 locations across 21 states, developed the new digital offerings with Bounteous, the Chicago-based consultancy.
Jack in the Box customers can order ahead at www.jackinthebox.com or on the smartphone application, which is available for both Apple iOS and Google Play. The platform allows members of Jack in the Box’s loyalty program, The Jack Pack, to be rewarded from online, app or in-store purchases.
“We want to reach customers at the moments that matter most, with platforms that are simple and easy to use,” said Ryan Ostrom, chief marketing officer for Jack in the Box, in a statement. “Now Jack in the Box guests have a fast and easy way to order ahead and get loyalty points not only through the app but also through a new mobile web experience.”
Ostrom added that “this new solution modernizes Jack in the Box’s tech stack, allowing us to provide a more personalized and seamless digital guest experience across our various consumer touch-points.”
Jack in the Box's online ordering and integrated mobile app features full menu ordering, customization options, a location finder, product and restaurant information, delivery or pickup options and an integrated loyalty program.
“We’re proud to partner with Jack in the Box to create a customized solution that showcases the personality of the brand while improving the user experience,” said Jesse Dundon, Bounteous’ executive vice president and managing director.
“Our proprietary technology accelerator, NomNom, made it possible to integrate a suite of best-in-class loyalty, CRM [customer relationship management] and commerce platforms such as Olo and get to market more quickly,” Dundon said.
Jack in the Box completed the acquisition of the 600-unit Del Taco quick-service brand in March.
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