Packaging News
Belu is definitively an ethical brand – the company insists it donates 100% of its profits to WaterAid charity.
The goal of the project was to drive innovation in packaging and give consumers a better choice now as more people consider the environmental impact of their purchases.
Through new techniques and innovation, Encirc was able to reduce the weight of both the previous lightweight 750ml and 330ml glass water bottles by 20g, breaking new ground in terms of UK manufacturing and light weighting.
By partnering with Encirc and producing its lighter containers in the UK, Belu has also been able to save 850,000kg of glass annually; equivalent to 2.1 million wine bottles and reduce its carbon emissions by 11%.
Natalie Campbell, chief executive, Belu, said: “We made the decision not to ship glass into the UK to minimise our carbon footprint, and, as a company that’s proud to back British manufacturing, we approached Encirc as leaders in their field to help us do the seemingly impossible. When Encirc heard our story, they jumped at the chance to disrupt their own business to help us. It was a true partnership from the beginning, and we couldn’t be happier with our new ethical glass bottles.
“For our customers, buying Belu Mineral Water in lightweight UK-made ethical glass helps them minimise their carbon footprint while providing clean water and toilets to communities around the world.”
Rob Turvey, sales and mrketing director, Encirc, added: “We knew that by manufacturing these lightweight bottles here in the UK, we could significantly reduce Belu carbon footprint, while contributing to a fantastic cause. Glass truly is a wonder-material, infinitely recyclable and safer for users, and we’re delighted that Belu have taken advantage of this.”
