The colona genus, part of the Malvaceae family, requires specific care to thrive. They need a balance of light and shade, moderate watering ensuring soil isn't waterlogged, and warm temperatures. Grow in nutrient-rich, well-draining soil for best results. Common challenges include susceptibility to pests like aphids and spider mites, and diseases such as collar rot. Extreme temperatures and poor air circulation could affect their growth. Seasonally, they need reduced watering during winter and frequent misting in summer to maintain humidity.