Hulu announces a price drop, just days after Netflix’s price hike

Just days after Netflix raised prices on its monthly subscriptions, rival streaming service Hulu announced a price drop, lowering its basic subscription plan from $7.99 down to $5.99 per month. The new pricing will take effect on Feb. 26.

Unlike Netflix, which raised prices on every plan, Hulu’s price drop only applies to the ad-supported tier of its subscription service. Pricing on the ad-free plan will stay at $11.99 per month. However, Hulu is also raising prices on one plan: the Live TV subscription package, which offers live streaming and DVR. It will jump from $39.99 to $44.99 per month.

Hulu’s timing here seems intentional. The streaming service has a history of taking public aim at and undermining Netflix. Earlier this month, the streaming service surprised audiences by releasing a documentary exploring the disaster that was Fyre Fest — getting the jump on Netflix’s own documentary about the infamous failed music festival, which was due to be released later that week.

The streaming wars are here in full force, and with both Disney and NBCUniversal preparing to join the fray, don’t expect these cutthroat moves to end anytime soon.